Samsung Takes Home Canstar Blue’s 2021 Customer Satisfaction Award for TVs

November 3, 2021
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Samsung has been announced as a joint winner of Canstar Blue’s 2021 Customer Satisfaction Award for televisions.


Canstar Blue asked over 1,200 consumers who purchased a television in the last two years to rate them on overall satisfaction, as well as picture quality, value for money, sound quality, ease of use, design and smart compatibility.


Samsung was awarded a five-star rating for four out of seven consumer rating metrics including overall satisfaction, picture quality, design/appearance, and smart compatibility, along with a four-star rating for value for money, sound quality, and ease of use.


Jeremy Senior, Vice President of Consumer Electronics at Samsung Australia comments:


“Today, we expect more from our TVs. From bringing families together to escapism, work and play, the TV experience continues to evolve with the times. Australians are looking for bigger screens, more immersive sound and an easy to use Smart TV platform. To meet and even exceed customer expectations in these areas ultimately drives our product innovation year-on-year.


We want all of our customers to be fully satisfied with the Samsung TV experience, which is why we continue to offer an array of sizes and models, including our unrivalled lifestyle range to ensure there is choice for every household.


We are honoured to be awarded by Canstar Blue for the 2021 Customers Satisfaction Award for TV in Australia. Samsung has been the global leader in TV for the past 15 years[1] and to hear such positive experiences from our customers is a testament to our commitment to them.”


Canstar Blue’s research found that the most prominent reason for Australians looking to purchase a new TV was the need to upgrade to a Smart TV. The award and results of Canstar Blue’s survey, reaffirms Samsung’s commitment to meeting the changing needs of consumers.


This year, Samsung launched its latest innovation in TV technology, Neo QLED 8K and has since gone on to receive positive recognition from both media and consumers in the local Australian market.


With consumers increasingly looking for televisions that not only output excellent picture quality, but also feature elegant design, Samsung’s portfolio is well placed to meet a wide range of consumer needs.


[1] Ranking based on market share by revenue data released by Omdia.

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