Samsung Unveils “AI Home: Future Living, Now” Vision at IFA 2025

From well-being to energy efficiency, Bespoke AI, Vision AI, and Galaxy AI transform the way we live and connect.

At Innovation for All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era – where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe.

Samsung Electronics research[1] reveals that 66% of European consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living[2].

The home is a sanctuary for 93% of people and a social hub for 80%[3]. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings, and meal planning.

Energy efficiency is one of the main benefits consumers look for from AI. Sixty-six per cent of European consumers believe an AI enabled home can help track costs and save money[4]. With SmartThings Energy[5], AI Home helps users manage their washing machine energy use.

Security remains critical, with 40% expecting AI to improve home protection through timely alerts[6]. Samsung Knox Vault and Knox Matrix help safeguard sensitive data and extends protection across connected devices with ecosystem-wide security[7].

Bespoke AI Enhances AI Capabilities

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition[8], it can now detect liquids[9], even transparent ones. Samsung Australia is yet to announce availability for this product locally.
• Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Classe A in energy efficiency testing by 65% based on requirements in the European market[10]. Samsung Australia has not announced local availability of this product however has confirmed that it will expand its local range of energy efficient laundry appliances in Q3 2025.
• Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are[11], and Auto Open Door allows steam to escape, accelerating the drying process. This appliance is available in Europe only at this time.
• Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.This appliance is available in Europe only at this time.

Vision AI Expands to Larger Displays

Samsung’s Vision AI Companion is designed to feel more like a trusted companion – someone you can engage with naturally, and that responds in a human-like way – redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.

Other highlights included:

• Micro RGB: A 115” display delivering cinema-like visuals at home with incredible colour, bringing every scene to life with stunning depth and vibrancy. Samsung Australia has confirmed Micro RGB will join its TV line up over the coming months.
• The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI – perfect for any room or on the go. Samsung Australia is yet to announce availability of this product locally.
• Samsung Sound Tower: Powerful, portable sound- You can strengthen the party mood with customisable lighting and sound effects via the dedicated app. Samsung Australia will range the Sound Tower in 2026.

Galaxy AI Expands with New Devices

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI[12] to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025

The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolising how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom here

[1] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation. SmartThings app available on Android and iOS devices.

[3] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[4] [4] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[5] SmartThings Energy on the SmartThings app. Additional in-app module download may be required.

[6] [6] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[8] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[9] A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.

[10] Based on Samsung internal testing dated 14 August 2025, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 17.5, which is 66.3% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program.

[11] Based on an AI-created algorithm. Actual results may vary depending on individual use

[12] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.