Samsung Unveils The Freestyle+ Ahead of CES 2026, Showcasing an Improved AI Portable Screen

The Freestyle+ combines compact portability, enhanced brightness and AI-powered screen optimisation—bringing streaming, gaming and flexible viewing to more places and moments.

Pictured, two The Freestyle+ units. Image simulated for illustrative purposes – cables not shown.

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalised entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing improved AI capabilities, improved brightness and expanded entertainment features, allowing users to enjoy content more freely, with minimal setup or adjustment.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with AI that optimises both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimisation technology that automatically adjusts the picture to different spaces, so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimise the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images reducing blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyses the colour or pattern of the projection surface and minimises visual distractions for clearer viewing

This intelligent viewing experience is further supported by Vision AI Companion features, which integrates enhanced Bixby with AI services.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design

supports projection at various angles, including walls, floors and ceilings, without additional mounts or accessories. The enables The Freestyle+ to be flexible in various viewing setups by adapting naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you without relying on additional external devices or fixed setups. Built-in access to Samsung TV Plus[1] and Samsung Gaming Hub[2] allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. Q-Symphony[3] allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.

Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.

To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/

[1] Ad-supported streaming service with content subject to change without notice. Internet connection and Samsung account required.

[2] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[3] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.