Samsung Unveils Vision AI Companion at IFA 2025, Launching a New Era of AI-Powered Displays

Powered by Generative AI, Vision AI Companion enables conversational experiences that takes personalised home entertainment to the next level

Samsung Electronics Co., Ltd. today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across compatible Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion aims to deliver a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualised answers.

Vision AI Companion will be available in Australia on eligible 2025 Smart TVs and announced at a later date.

With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalised recommendations, smarter multi-device interactions and intuitive support for your daily life.

“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”

Conversational and Visual Intelligence

What’s special about Vision AI Companion  is its ability to answer questions and requests with visualised, intelligent responses through multiple AI agents.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience by understanding context and following-up questions to enable more fluid interactions that feel like a real conversation.

Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access:

• Generative Wallpaper offers dynamic visuals customised to the user’s preferences.
• AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimise the viewing environment across content sources.
• AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimisation
• Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality[1].

By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences.

From Concept to Reality

The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across compatible TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.

With the launch of Vision AI Companion, those ideas now take shape with a new level of personalisation, device integration and user support.

Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow including Australia at a later date To learn more, visit samsung.com/au/

[1] Copilot is currently available in Australia on 2025 Smart Monitors M9, M8 and M7. Copilot will be available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame in Q4 2025. Availability will expand to additional regions and models over time and may vary by market.