Samsung’s AI-Powered Innovations Honoured by Consumer Technology Association

Including four ‘Best of Innovation’ winners, the awards serve as recognition of Samsung’s ingenuity in the areas of AI, design and user experience

Samsung Electronics Co., Ltd., a global leader in technology, today announced that its newest products and services have been recognised by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®. These recognitions come two months ahead of CES® 2025 — the world’s largest and most influential technology event — and they highlight Samsung’s relentless commitment to pushing boundaries in consumer technology. With pioneering advancements in AI, design and inclusive user experiences, Samsung continues to set new benchmarks for the Consumer Electronics industry.

The CES Innovation Awards program is an annual competition that honours outstanding design and engineering in consumer technology, recognising top innovations across multiple categories and distinguishing the highest-rated in each field. For Samsung, these awards also underscore the company’s broader vision for AI-enabled connectivity, customisation, and convenience across its ecosystem of powerful smart devices — from smartphones and tablets, to home appliances, TVs, wearables, software, services, and more — as well as semiconductor solutions which are unlocking limitless possibilities for the future.

In particular, the Samsung Visual Display Business earned 16 innovation awards with three Best of Innovation winners. This includes honours for several Samsung screens, such as the latest flagship OLED TV. Plus, Samsung received recognition for outstanding AI features designed to make your day simpler, more dynamic and more connected than ever before. The Digital Appliances (DA) Business was also recognised for its home-centered innovation, winning multiple awards for products that elevate the user experience by comprehensively boosting convenience.

Attendees of CES® 2025 in Las Vegas from Jan. 7-10 will be able to see Samsung’s full lineup of AI-powered smart products, which have been reimagined to shape a more sustainable and accessible world, bridging the best of tech and lifestyle.

Galaxy Buds3 Pro Takes Home Best of Innovation Award for Headphones & Personal Audio

The Galaxy Buds3 Pro was named the Best of Innovation winner in Headphones & Personal Audio for its premium sound, adaptive noise control, and sleek appearance. As a whole, the Galaxy Buds3 series was designed to deliver premium audio experiences with a new computational approach while still ensuring a comfortable fit. The Galaxy Buds3 Pro series incorporates Galaxy AI, allowing users to listen to lectures or speeches translated directly through their Galaxy Buds, helping to remove language and communication barriers — all without the need for a screen.

Highlighted CES 2025 Innovation Award Honourees

Galaxy AI for Imaging – Samsung is integrating AI across all its connected technologies, starting with Galaxy AI on mobile devices to deliver real and innovative benefits to users such as powerful mobile editing and creativity tools. For example, ProVisual Engine, a comprehensive suite of AI-powered tools, transforms the way users capture and edit content, allowing them to instantly and effortlessly refine a photo with automatic recommendations like Edit Suggestion or Generative Edit. These capabilities showcase Samsung’s focus on creating inclusive and meaningful experiences for people.

Galaxy Z Fold6 for Gaming & eSports – The Galaxy Z Fold6, the slimmest, lightest, and most durable Galaxy Z series foldable ever, is optimised for portability while bringing powerful performance thanks to the most advanced Snapdragon mobile processor and an upgraded cooling system. It also offers a range of Galaxy AI-powered features and tools for communication, and creativity that maximise the benefits of the large screen and significantly enhances productivity.

Galaxy Tab S10 Series for Computer Hardware & Components – This is Samsung’s first tablet series to be purposefully built for AI. The premium hardware includes 14.6-inch and 12.4-inch Dynamic AMOLED 2X displays — the ideal canvas for the intuitive S Pen bundled with both models. [1]. This improved processing power enables faster and more responsive AI features. These features are now easily accessible with written prompts using the new Galaxy AI Key[2] on compatible Book Cover Keyboards[3], which can be customised to open the user’s AI assistant of choice.

Galaxy Watch7 for Fashion Tech – The Galaxy Watch7 is designed to boost everyday wellness by offering personalised workouts and preventative health monitoring features. Additionally, Galaxy Watch7 allows users to express their style with an array of stylish watch bands and various watch face options.

10.7Gbps LPDDR5X DRAM for Mobile Devices, Accessories & Apps – Samsung has developed the first 12nm-class LPDDR5X DRAM supporting the industry’s fastest speed of up to 10.7 gigabits-per-second (Gbps). With its high performance and industry’s smallest chip size, the LPDDR5X is optimised for next-generation on-device AI applications.

Exynos W1000 for Fashion Tech – Designed for smartwatches and wearables, the Exynos W1000 processor runs demanding applications smoothly and delivers vivid 3D graphics with its dedicated GPU. It enhances user experience with faster app loading and an always-on display.

All Lenses on Prism (ALoP) for Imaging – Samsung’s All Lenses on Prism (ALoP) is a next-generation telephoto camera solution that places lenses directly on the prism, enhancing brightness and reducing noise. This innovative design also reduces the camera bump, allowing for a sleeker, more aesthetic design.

[1] The enhanced performance figures are based on a comparison of Galaxy Tab S10 Ultra to Tab S9 Ultra. When comparing Tab S10+ to Tab S9+, the CPU performance is 16% improved, GPU is 27% improved, and NPU is 13% improved.

[2]  AI key function available on Galaxy Tab S10 Series and Tab S9 Series models with One UI 7.0 or later (sold separately).

[3]  Keyboard only compatible with Galaxy Tab S10 Series, Tab S9 Series, Tab S9 FE Series models with One UI 6.1.1. or later.