Samsung Electronics Co., Ltd. today showcased its latest innovations for the connected home. During its IFA 2023 press conference, the company highlighted its vision for SmartThings is to enable consumers to prioritise the topics they care about – from helping to save energy, increasing security and access to great entertainment to making their everyday lives more efficient. The ever-growing SmartThings ecosystem allows its 285 million users to adapt and personalise their homes to suit their needs, seamlessly connecting and controlling multiple compatible appliances and devices via one app[1].

Samsung’s presence at IFA 2023 comes as the company shares new consumer research, conducted across Europe to understand evolving needs for technology in the home[2].

“Samsung is passionate about connecting our users to the people, places and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We will continue to take advantage of the possibilities offered by the latest innovations in technology to make sure the SmartThings ecosystem grows and develops in a way that allows people to make even more of the connections that matter.”

Enhancing the at-home experience

The SmartThings app allows users to control their homes from anywhere, helping them to enjoy seamless entertainment as well as keeping them safe. Across Europe, our homes continue to be more important than ever as they play multiple roles each day – from offices to places for relaxation and entertainment. Seven in ten consumers (71%) agree that technology has a positive impact on their everyday living, including how they interact with their friends and family, how they conduct their chores and how they enjoy their hobbies¹.

Now, those with a passion for food can fully connect themselves to the joy of cooking and eating with Samsung Food, the new all-in-one app for recipe searching, saving and sharing, meal planning, cooking and grocery shopping. Announced at the press conference, Samsung Food is available in 104 countries and eight languages, and puts the world’s food knowledge at users’ fingertips, empowering them to make the food, health and cooking decisions that are right for them. It can also connect to users’ kitchens, instantly sending the right time and temperature to their compatible Samsung oven. With more than 160,000 recipes, there will always be something new to cook.

By the end of the year, using Food AI, Samsung Food will provide personalised recipes reflecting users’ dietary requirements, such as converting recipes into a vegan version in just a few taps. In a further enhancement due later this year, it will link with Samsung Health so tailored meal plans can be adapted to suit preferences and dietary requirements, as well as support users in reaching their health goals[3]. In 2024, using Vision AI technology, Samsung Food will use photos taken of meals to check nutritional information, recognise ingredients and recommend the best recipes to use them in[4].

As the number one TV brand for 17 years in a row[5], Samsung has an unrivalled commitment to entertainment. It has completed its super screen line up with the launch of the 4K Q80C and  98” Neo QLED 8K, which will be available in Australia via special order only.  Samsung plans to bring its full range of Micro LED screens to Australia by the end of the year, offering incredible contrast and jaw-dropping detail that places viewers in the middle of the action whether gaming or watching films.

To celebrate Disney’s 100^th anniversary, Samsung has announced new Disney themed artwork that will be available on The Frame TV via the Art Store[6]. Over 100 pieces of iconic art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others, will be available. Users can also display their family photos for a magical home environment.

Also announced at the press conference was the global launch of The Freestyle 2^nd Gen. This versatile, portable projector delivers a big screen experience wherever the user chooses – even on the ceiling. The Smart Edge Blending feature offers landscape and portrait screen experiences, meaning two Freestyle 2^nd Gen projectors can be paired to give a 160” panoramic and 120” vertical viewing experience[7]. What is more, with complete access to the Samsung Gaming Hub[8], users of the Freestyle 2^nd Gen can enjoy the biggest games from Samsung’s streaming partners.

In partnership with Xbox and Bethesda Softworks, this now includes Starfield[9], the stunning, next-generation role-playing game set amongst the stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate membership, without the need for a console[10].

Taking small steps for our planet

Samsung is committed to developing products and services that can help people save money and take steps towards a better planet. These topics are high on the agenda for consumers too, over three quarters (77%) say they seek out tech products that save energy – not only to save money, but for the benefit of the environment too⁴. Two-thirds (67%) also consider it important that their next appliance can connect to an app that allows them to monitor and reduce their energy consumption⁴.

With energy prices increasing across Europe[11], 72% of those asked are concerned about the cost of running appliances in their home[12]. To help combat this, SmartThings Energy can help users optimise the energy used across their appliances to suit their needs and lower usage.

Keeping your home secure

Samsung understands the reassurance that smart technology can provide across the generations. Security was an emerging theme from the research conducted. Watching their home while they aren’t there (54%), feeling safer when home alone (39%) and keeping their family safe when they are out of the house (39%) are seen as the key safety benefits of smart technology[13].

The SmartThings ecosystem includes a range of partners who are committed to helping people keep their homes and loved ones safe. This now includes Yale, a leading brand in home security. The Yale Linus® Smart Lock and the new Smart Opener for Gate & Garage enable doors and gates to be locked remotely via the app to ensure peace of mind for all family members.

Unlocking the future through smart technology

Samsung is invested in a future built around the possibilities that technology can unlock. One area it aims to make a difference is in making the technology for smart homes more easily available. The research shows a quarter of Europeans consider the inclusion of smart technology to be a key factor in the desirability of their next home and over three quarters of respondents said fully functional smart homes are appealing (77%)¹².

Understanding this, Samsung is working to make these possibilities a reality and it believes in the power of collaboration when it comes to driving this vision forward. By partnering with ABB Smart Buildings and SMA, one of the world’s leading providers of photovoltaic and storage system technology, it hopes to connect people more closely to their homes by embedding the possibilities of smart technology into houses before they are bought. By integrating ABB and SMA products into SmartThings Energy, homes can become safer, smarter and efficient. For example, the ability to run appliances at the optimum time, tracking energy use to adjust consumption based on energy prices and usage patterns, and optimising energy use based on solar production.

[1] SmartThings app requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[2] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

[3]The availability of this feature in Australia is yet to be released.

[4] The availability of this feature in Australia is yet to be released.

[5]Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[6] Supplied with 20 artworks. Additional artworks (including Disney themed collection) available for purchase or via subscription. Internet connection required.

[7] Requires 2 x units of The Freestyle (2023). Both projectors and your mobile phone must be connected to the same Wi-Fi network. Requires SmartThings. Feature currently supports image content only on Galaxy and iOS devices. Video content is unsupported on iOS devices and requires future software updates on Galaxy devices (to be released in 2023) to support both image and video content.

[8] Internet connection, additional gaming service subscriptions and third party apps may be required. Content services are subject to change without notice. Requires Samsung Account.

[9] Starfield has been given a restricted (R18+) rating by the Australian Classification Board.

[10] Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe

[12] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

[13] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

Introducing the new 98-inch Samsung QLED 4K TV (Q80C) — an ultra-large screen designed to fuel Australian’s entertainment passions and pride for their home. Image simulated for illustrative purposes.

Samsung Electronics Australia has today announced the expansion of its award-winning 2023 TV line-up by adding a supersized 98-inch Samsung QLED Q80C 4K TV to the range. With an RRP of $11,649, Samsung’s QLED Q80C is priced to be the brand’s most accessible Quantum-dot 98-inch TV ever brought to market, delivering on Samsung’s commitment to provide a screen for every experience.

A recent Kantar Worldpanel report[1] shows that a larger screen size and the ability to access all key streaming apps are the two most prominent drivers for Australians intending to upgrade their Samsung TV in 2023. Supported by Samsung’s Quantum-dot technology and Tizen Operating System, the 98-inch QLED Q80C offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting this local demand for customised big screen entertainment experiences at home.

“We’ve worked hard to not only pack our premium AV technologies into a 98-inch form factor but to bring the best of Samsung’s entertainment ecosystem including Gaming Hub[2], Smart Hub, and Samsung TV Plus to the QLED Q80C TV as standard. Our aim is to deliver the type of no-compromise big screen home cinema experiences that Australians desire while continually working to make them more accessible to more Australians to enjoy,” says Jeremy Senior, Vice-President, Consumer Electronics, Samsung Australia.

Whether wall-mounted or free-standing, Samsung’s stunning QLED Q80C 4K Smart TV is designed to be the stylish centre of the Australian smart home. Image simulated for illustrative purposes. Cable not shown.

Ultra-Large Screen and Mesmerising Quality

The new Samsung QLED Q80C 4K TV joins Samsung’s 98-inch Neo QLED QN90A TV in the Australian marketplace as ultra-large displays that offer big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.

Pairing Direct Full Array and Quantum HDR+ technology[3] with a Quantum Processor 4K, Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution, providing incredible picture quality with minimal noise[4]. Samsung’s LED zone technology adjusts brightness and black levels for bold contrast, depth and detail while Samsung’s Quantum Dot technology delivers more than 100% colour volume enabling accurate colour reproduction at any level of brightness[5].

At a mere 48.5mm top to bottom, the Q80C’s beautiful SuperSlim design provides a near-bezeless finish to deliver a rich edge-to-edge picture that defies limits and a TV profile that can blend comfortably into virtually any space. Despite its slim bezel, the QLED Q80C packs a powerful punch when it comes to audio, thanks to the inclusion of Dolby Atmos[6], Object Tracking Sound Lite[7], and Samsung’s latest generation of Q-Symphony[8].

The Samsung 98-inch QLED Q80C 4K Smart TV pairs perfectly with the flagship HW-Q990C Q-Series Soundbar to deliver an immersive, cinematic experience. Image simulated for illustrative purposes. Cables not shown. Soundbar sold separately.

Built for Your Favourite Content

With the QLED Q80C as the centrepiece of their smart home, Australians can get the most out of a connected home experience thanks to the built-in Smart Hub feature. Bringing Entertainment, Gaming, Ambient options, and SmartThings together into one place[9], the QLED Q80C can help users manage various connected devices and appliances across the home, adding a new layer of convenience to everyday routines[10].

Supporting 4K resolution at 120 frames per second via HDMI 2.1, the QLED Q80C provides ultra-high bandwidth for compatible gaming devices to help keep Australians ahead of their virtual-world competition[11]. Ultra-wide Game View, which offers a flexible aspect ratio – from 16:9 to 32:9 – paired with Game Bar puts gamers in control by letting them check Variable Refresh Rates at speed, while Xbox Game Pass[12] offers console-free cloud gaming[13].

With Samsung’s TV Plus service offering 91+ channels and thousands of on-demand, subscription-free shows[14], the 98-inch QLED Q80C enables Australians to feel as immersed in a movie as they are at a cinema directly from home.

Pricing and Availability

The Samsung 98-inch QLED Q80C 4K Smart TV is available now from authorised resellers and Samsung’s Online Store. The QLED Q80C’s ultra-large predecessor – the Neo QLED 98″ QN90A 4K Smart TV – continues to range in select retailers and via Samsung’s Online Store.

• QLED 98″ Q80C 4K Smart TV (QA98Q80CAWXXY), RRP: $11,649
• Neo QLED 98″ QN90A 4K Smart TV (QA98QN90AAWXXY), RRP: $19,999

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[15]. Samsung’s 2023 TV range currently holds a Canstar Blue 2023 Innovation Excellence Award in Home Entertainment, in addition to Finder’s 2023 Best TV brand as voted by Australians in its 2023 Customer Satisfaction award survey.

For more information on Samsung’s range of TVs and soundbars, visit our website: samsung.com/au/tvs/qled-tv/highlights/

[1] Kanstar Worldpanel TV Market Overview – Q1 2023, February 2023,  n-10,000

[2] Available in Australia from 24 July 2023. Will be available on the Samsung QLED Q80C and Neo QLED QN90A via an over the network update.

[3] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[4] Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

[5] Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

[6] Source content must be Dolby Atmos^® enabled for Dolby Atmos^® playback.

[7] The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).

[8] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[9] Internet connection and Samsung Account required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/.

[10] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription .For a list of current compatible devices visit https://www.samsung.com/au/apps/smartthings/.

[11] Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

[12] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[14] Internet connection and Samsung Account required. Available content subject to change.

[15] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Galaxy Z Flip4 and Samsung Neo QLED 8K (QN9000C) shown without cable. Image simulated for illustrative purposes.

Samsung Australia has today received two Canstar Blue Innovation Excellence Awards, achieving the five-star accolades in the “Smart Devices” and “Home Entertainment” appliance categories for its Galaxy Z Flip4 smart phone and 2023 Television line-up respectively. In 2023, Samsung was the only brand to receive multiple Canstar Blue Innovation Excellence Awards in the appliance category.

In taking out top honours, Canstar Blue judges deemed Samsung’s 2023 Television line-up and the Galaxy Z Flip4 smart phone as ‘game-changing breakthroughs’ in their sectors. With Canstar Blue adding ‘Smart Devices’ as a new ‘Appliances’ subcategory this year, the Samsung Galaxy Z Flip4 smart phone wears the inaugural badge, setting a benchmark for future innovation.

According to Canstar Blue, Innovation Excellence Awards are measured based on how unique and disruptive a product is within the current market and the impact it has on consumers. Of Samsung’s winning products, Canstar Blue said:

Samsung – Galaxy Z Flip4: “The Samsung Galaxy Z Flip4 is a smartphone that offers a foldable experience with a pocket-friendly design. In addition to leading the way on foldable devices in the smartphone market, the judges were impressed by the BESPOKE edition, which allows customers to personalise the front, back, and frame colours – providing ultimate customisability that few other smartphones in the market offer.”

Samsung – 2023 Television Line-up: “Samsung’s 2023 television line-up offers consumers large televisions with great picture and sound quality in reasonable price ranges, making big screen TVs more accessible to Australians. The judges were impressed with Samsung’s continued commitment to innovation in the television space, striving to provide consumers with high quality products at more affordable price points.”

Further to these 2023 Canstar Blue Innovation Excellence Awards, Samsung’s Smart phone range currently holds Canstar Blue’s 2023 Most Satisfied Customers Award. This is in addition to retaining Canstar Blue’s 2021 and 2022 Most Satisfied Customers awards across both the Television and Home Theatre Systems categories.

Open up new possibilities with Galaxy Z Flip4

First launched in 2019 and now in its fourth generation, the popularity of the Galaxy Z Flip range has significantly contributed to Samsung’s position as the leader of the Australian foldables category. With a multitude of ways to personalise the device, the Galaxy Z Flip4 range allows users to customise their phone to reflect who they are as individuals by providing a bespoke experience that enhances their everyday life.

“As Samsung continues to bring cutting-edge mobile experiences to the Australian market, we are honoured to have the Galaxy Flip4 smartphone recognised for its Innovation Excellence by Canstar Blue” said Garry McGregor, Vice President of Mobile Experience at Samsung Electronics Australia. “Foldables represent a disruption to the existing smartphone market and Samsung is excited to be leading the charge.”

For more information on the Galaxy Z Flip4, visit: https://www.samsung.com/au/smartphones/galaxy-z-flip4/

More WOW than ever: Samsung’s 2023 Television line-up

With a focus on powerful performance, enhanced connectivity, and advanced personalisation, Samsung’s 2023 line-up provides accessible screen options for virtually any preference and lifestyle, all from the Global No.1 TV brand for 17 years running[2].

Samsung’s 2023 premium TV line-up comprises of Samsung’s flagship Neo QLED 8K and 4K TVs and Samsung OLED displays. These TVs are supported by Samsung’s award-winning lifestyle range which includes The Frame, The Sero, The Serif, The Terrace, and projectors, The Freestyle and The Premiere.

“Samsung takes great pride in offering Australians a range of home entertainment options that can be personalised to suit individual needs, passions, and experiences,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia. “In 2023, we have delivered a range of TVs that not only deliver brilliant picture and immersive sound, but sport stunning designs, smart connectivity, and a plethora of free in-built apps to help Australians achieve new levels of productivity, entertainment, and style – all from their TV.”

For more information on Samsung’s 2023 Television line-up, visit:

https://www.samsung.com/au/tvs/qled-tv/highlights/

In 2023, Canstar Blue also acknowledged that Samsung’s Bespoke range of home appliances continues to give ‘consumers the opportunity to explore their creative genius, while still getting the high-quality manufacturing of a reputed brand.’

For more information on how Samsung secured its Innovation Excellence Awards, visit: https://www.canstarblue.com.au/awards/innovation-excellence/

[1] Source: Canstar quarterly brand tracking survey, conducted through Qualtrics Oct 2022. n=1002

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Australia today announced the availability of its 2023 Samsung Neo QLED 8K TV and Samsung Neo QLED 4K TV ultra-premium models that begins phased distribution at authorised retailers nationwide from this week. The next generation Neo QLED models kick-start the highly anticipated roll out of Samsung 2023 home entertainment portfolio which includes Samsung’s award-winning home audio soundbar solutions championed by the premium Q-Series range. With a focus on powerful performance, enhanced connectivity, and advanced personalisation; Samsung’s 2023 line-up provides screen options for any preference and lifestyle, all from the Global No.1 TV brand for 17 years running[4].

“We’re proud to deliver a range of Neo QLED TVs and Q-Series soundbars that Australians can count on to provide premium big screen home cinema experiences to suit every lifestyle,” said Jeremy Senior, Vice President- Consumer Electronics, Samsung Australia.

“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are what set’s our 2023 TV range apart. We see the role of TVs in 2023 as being a central hub for monitoring and controlling the multitude of digital devices in the home. Via the integrated Samsung Smart Hub feature, that dream is now a reality. The result is a personalised experience that can entertain while adding new levels of convenience from the leading TV brand that Australians can trust.”

Samsung Neo QLED 8K TVs and Samsung Neo QLED 4K TVs combine brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright rooms. Images look incredible thanks to Samsung Quantum Mini LED technology that powers up to 33 million pixels[5] and delivers a billion colours. With an advanced Neural Quantum Processor, Samsung Neo QLED TVs upgrade content automatically to either 4K or 8K resolution based on the model[6] for improved detail using 14-bit processing and AI upscaling.

Both models deliver bright highlights and a wide range of colours that have been validated by the experts at Pantone®. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[7]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen.

More WOW than ever: Samsung Neo QLED 8K TV

Screen image simulated for illustrative purposes. Cable not shown.

Samsung’s Neo QLED 8K TV line includes incredible picture quality with an Infinity design making it virtually bezel and border-free for an edge-to-edge 8K picture. Experience 8K quality in a billion colours with intense contrast powered by a grid of Samsung Quantum Mini LEDs.

Its ultra-powerful Neural Quantum processor plays content at its full potential and uses AI-based processing to upscale the picture to 8K resolution – no matter how the content was created[8]. Plus, the viewing experience is complemented by life-like sound with Dolby Atmos®, Object Tracking Sound Pro, Adaptive sound, and Q-Symphony.

With exceptional motion up to 4K 144Hz, Samsung Neo QLED 8K levels up your gaming experience with consistently crisp visuals at incredibly high speeds. The TV virtually eliminates lag and motion blur via Real Game Enhancer[9], while the combination of built-in features such as Xbox Game Pass[10], Game Bar, Ultrawide Game View, and Freesync Premium Pro help gamers take control, take on the competition, and take their gaming performance to new heights. Plus, the redesigned Slim One Connect box helps keep messy cables out of sight.

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.

Recommended retail price:

• 85-inches RRP: $12,699.
• 75-inches RRP: $9,879.
• 65-inches RRP: $7,549.

Experience the difference: Neo QLED 4K TVs

Screen image simulated for illustrative purposes. Cable not shown.

The 2023 Samsung Neo QLED 4K Smart TV line-up makes everything look better with 4K upscaling and offers clearer viewing from wide viewing angles even during the daytime[11]. Ultra-precise Quantum Mini LED technology controls the individual zones of light delivering incredible colour accuracy and light control, surreal life-like detail, deep blacks and brilliant contrast. Viewers can enjoy colour validated by the experts at Pantone®, while experiencing stellar brightness with Neo Quantum HDR+. Scenes take on new dimensions with HDR10+ mapping tones and shifting colour and contrast.

Whether streaming an HD movie, watching live sports or enjoying home videos, viewers can experience it all transformed into sharp 4K resolution with an AI-powered processor that upgrades content scene-by-scene to 4K. To add to the viewing experience, Dolby Atmos and Object Tracking Sound+ track the scene and movement with pinpoint accuracy[12].

Two Neo QLED 4K TV series are rolling out now, including QN90C and QN85C.The line-up also includes the 4K QLED Q60C.

Recommended retail price:

Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $7,899.
• 75-inches RRP: $6,159.
• 65-inches RRP: $4,649.
• 55-inches RRP: $3,489.
• 50-inches RRP: $2,899.
• 43-inches RRP: $2,319.

Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $6,999.
• 75-inches RRP: $5,199.
• 65-inches RRP: $4,079.
• 55-inches RRP: $3,149.

Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $4,619.
• 75-inches RRP: $2,889.
• 65-inches RRP: $2,189.
• 55-inches RRP: $1,729.

Better Together with Premium Q-Series Soundbars

A premium big screen experience is only complete with an ultra-immersive big sound audio experience to match. While Samsung TVs come with impressive built-in speakers, when paired with a Samsung Soundbar, these devices can offer a truly powerful, immersive, and personalised home cinema experience.

Designed for a premium audio experience, Samsung Neo QLED TVs pair effortlessly with Samsung soundbars, with the latest Q-Series Q990C soundbar sitting at the pinnacle of the range. Wireless True Dolby Atmos & DTS:X with 11.1.4ch Surround Sound, optimised with Samsung Q-Symphony enables the Q990C to deliver our most captivating cinematic sound experience yet. The new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.

Samsung’s 2023 Q-Series lineup is rolling out now and includes Q990C, Q930C, Q800C, Q700C and Q600C.

Recommended retail price:

• Q990C RRP: $2,099.
• Q930C RRP: $1,599.
• Q800C RRP: $1,099.
• Q700C RRP: $899.
• Q600C RRP: $799.

Connectivity Features for a Better Experience

Samsung Neo QLED TVs feature Smart Hub – the centerpiece of the connected home experience that brings together Entertainment, Gaming, Ambient options, and SmartThings all in one place[13]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free ad-supported TV (FAST) and video-on-demand service that offers 91+ channels in Australia and thousands of shows and movies on-demand.

Committed to the need to make smart device connectivity easier and more intuitive, SmartThings users can connect to and control various smart devices and appliances across the home from their 2023 Neo QLED TV. With the SmartThings Zigbee & Matter Thread One-Chip Module built directly into the TVs, there is no need to purchase a separate SmartThings dongle. SmartThings also seamlessly syncs and offers easier control of compatible Samsung and third-party appliances and IoT devices[14], enhancing convenience and personalisation through connectivity.

“Getting all of your smart home devices to work together has been an industry challenge for years. Samsung is working with leading brands, from appliances to HVAC systems, to make your home not just smarter, but simpler too,” says Mr. Senior. “The TV set has always been a central meeting point for the family, and now it’s the central place to manage all of your smart home experiences, helping you to live a more personalised, convenient, and connected lifestyle.”

Buy with Confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[15]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung Solar Cell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[16].

For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/

[1] The QLED 4K Smart TV (Q80C) is available in 98-inches.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[3] Home Theatre is defined by Canstar Blue as systems incorporating television, video and audio equipment including soundbars and audio party speakers. Canstar Blue’s customer satisfaction research for TV was conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=1,225. Canstar Blue’s customer satisfaction research for Home Theatre was conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=249.

[4] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[5] Applies to Neo QLED 8K TV models

[6] Utilises AI-Based formulas to upscale. Native 8K content availability is limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[7] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[8] Utilises AI-Based formulas to upscale. Native 8K content availability is limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[9] Compared to Samsung CU8000 TV. Low input lag is measured based on internal testing conditions and is subject to change according to game setting or specific conditions.

[10] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Wide Angle Viewing is available on 55-inch models and above only.

[12] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define ‘True Dolby Atmos’ as featuring an upwards-firing directional speaker for three dimensional sound. OTS+ only available on QN90C 55″ models and above. 43″ and 50″ features OTS Lite only.

[13] Internet connection required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/

[14] For a list of current compatible devices visit https://www.samsung.com/au/apps/smartthings/

[15] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[16] Canstar research, conducted by Qualtrics December 2021, n=1,075.

Samsung’s 2023 MICRO LED lineup provides consumers with a breadth of options for unparalleled picture quality and screen experience. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences with Neo QLED

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and new Auto HDR Remastering. Image simulated for illustrative purposes.

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit almost every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm powering Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content bright and lively for even deeper immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices[1] for seamless connections.

Samsung’s 2023 Neo QLED range will be available in Australia in Q2 2023.

Broadening Viewing Options with MICRO LED and Samsung OLED

Samsung’s 2023 MICRO LED lineup will offers Australians new models ranging from 77 to 114-inches. Image simulated for illustrative purposes.

The 2023 MICRO LED lineup offers new models ranging from 77 to 114-inches[2] to provide consumers with a breadth of options for incredible picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup will be available in 55, 65 and the new ultra-large 77-inch models[3]. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices[4].

The 2023 Samsung OLED range, including the new ultra-large 77-inch model will be available in Australia in Q2 2023. Samsung’s 2023 MICRO LED range including the new 77 and 114-inch models will be available in Australia in 2023. 

The 2023 Samsung OLED range will include a new ultra-large 77-inch model, available in Australia in Q2 2023. Image simulated for illustrative purposes.

Explore a New World of Gaming

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[5] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

Elevate Your Lifestyle with Expanded Lifestyle Lineup and New Features

Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand[6], which brings automatic rotation and vertical media viewing experience to TVs including The Frame. Image simulated for illustrative purposes. Cable not shown.

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customise the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch and engage with whatever they want, wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand,[7] which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Samsung’s expanded 2023 lifestyle lineup, including The Frame, The Freestyle with Smart EDGE Blending will be available in Australia from Q1 2023. The Premiere 8K and AV accessories will be available in Australia in 2023.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace some elements of the SolarCell Remote with materials partly comprised of recycled ocean-bound plastic.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to help lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality with AI

When paired with a Samsung TV, the flagship HW-Q990C soundbar will offer the most powerful, customisable and personalised ecosystem available to date. Image simulated for illustrative purposes.

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to help ensure voices are clear, environmental sounds are enveloping and that each component is just the right volume.
• Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customisable and personalised ecosystem available to date.

The Samsung flagship HW-Q990C soundbar will be available in Australia in Q1 2023. The ultra-slim HW-S800B is currently available in Australia.

Register your interest to get the latest updates and special offers regarding Samsung’s 2023 monitor and AV products, as announced at CES 2023 via https://www.samsung.com/au/firstlook/ from 2:00PM AEDT on 4 January 2023.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add compatible devices seamlessly into their SmartThings Home Environment.

[2] Samsung’s MICRO LED lineup in Australia will be offered in 77, 89, 101, and 114-inches in 2023. Availability of sizes including 50, 63 and 140-inches may vary across regions.

[3] Available in Australia from Q2 2023.

[4] An internet connection is required. Data usage charges may apply.

[5] MiniMap Sharing will be available via software update in the first half of 2023.

[6] Auto Rotating Wall Mount and Stand sold separately.

[7] Auto Rotating Wall Mount and Stand sold separately.

For two consecutive years, Samsung achieved double-digit growth in brand value

Samsung Electronics Co., Ltd. has been recognised by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth.

Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Samsung also integrated SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings empowers consumers to get the most out of their Samsung devices, as well as third-party compatible products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognised Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout
• Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualisation and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realising the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Odyssey Ark

Home Appliances

• Expanding BESPOKE product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among BESPOKE fans through participation-focused O&O campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to help ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that help enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.