“2023 Best TV Brand: Samsung Electronics Australia” – Finder announces 2023 Customer Satisfaction Award winners

Samsung Electronics Australia continues four-year winning streak as Australia’s Best TV Brand while achieving Highly Commended awards in Refrigerator and Microwave categories.

Samsung Electronics Australia is today celebrating the honour of securing ‘Best TV Brand’ in Finder Australia’s 2023 Customer Satisfaction Awards[1]. Making history, 2023 marks Samsung’s fourth year holding the coveted title[2]; a winning streak no other TV brand has achieved.

To take out the top position, Samsung secured the highest scores against 11 competing brands – as rated by Australian consumers – in the following categories: Performance, Ease of use, Image quality, Features & Design, Value for money, and Overall experience.

According to Finder Australia’s Consumer Tech editor, Chris Jager, with high scores across the board, it’s no surprise that Samsung won Finder’s 2023 Customer Satisfaction Award in the TV category.

“Australians gave Samsung TVs 4.8 out of 5.0 for Image quality and Features & Design, and a 4.7 for Performance and Ease of use,” said Mr. Jager. “Ninety-three per cent of Samsung customers say they’d recommend a Samsung TV to a family member or friend which is a huge endorsement and should give those in the market for a new TV confidence to move forward with a purchase.”

For Samsung, the win is welcomed recognition of the brand’s continued efforts to bring the best home cinema experiences to Australians.

“The innovations we pack into our TVs are grounded in a deep understanding of what consumers are looking for today and what they might come to expect in the near-future,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.

“Each year we strive to exceed our own standards of high performance, impeccable design, and value-led features while ensuring our TVs are intuitive to use and offer consumers the ability to further personalise through connectivity. We’re proud that our 2023 range does all this and more.”

Finder’s 2023 Customer Satisfaction Award win proudly sits alongside a host of independently rated TV accolades recently achieved by Samsung. These include Canstar Blue’s Most Satisfied Customers Awards for both TVs and Home Theatre Systems categories (consecutive wins across 2021 and 2022 in both categories[3]), and Mozo Australia’s 2022 People’s Choice Award for Outstanding Customer Satisfaction – Television. These awards come as Samsung celebrates 17 years as the No.1 Global TV Brand[4].

Highly commended: Finder’s hat tip to Samsung’s Refrigerators and Microwaves

Finder’s 2023 Customer Satisfaction Awards research also saw Samsung’s Refrigerator and Microwave ranges achieve Highly Commended accolades.

In the Refrigerator category, a whopping 97% of Samsung customers agree they would recommend a Samsung fridge to a family member or friend[5]. Samsung fridges scored 4.7 out of 5.0 for Ease of use, followed by a score of 4.6 for Overall experience, and Performance, and 4.5 for Value for money Product features, and Cleaning & maintenance[6].

Furthermore, 91% of Samsung customers agree they would recommend a Samsung microwave to a family member or friend[7], with the brand achieving 4.6 out of 5.0 for Performance, and 4.5 for Value for money, Cleaning & maintenance, and Overall experience.

For further information on Samsung’s range of consumer electronics products, visit: www.samsung.com.au/

To view further results from Finder Australia’s 2023 Customer Satisfaction Awards, visit: www.finder.com.au/finder-retail-awards

[1] Finder’s Retail Awards research, conducted by Dynata, November 2022-February 2023, n=737.

[2] Samsung won Finder’s ‘Best TV Brand’ Award in the following years: 2019/20, 2020/21, 2021/22, 2023. Finder moved to a flat year for 2023 (rather than dual year dates) which will be carried forward.

[3] Defined by Canstar as systems incorporating television, video and audio equipment including soundbars and audio party speakers.

[4] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[5] Finder’s Retail Awards research, conducted by Dynata, November 2022-February 2023, n=630.

[6] Finder’s Retail Awards research, conducted by Dynata, November 2022-February 2023, n=630.

[7] Finder’s Retail Awards research, conducted by Dynata, November 2022-February 2023, n=863.