The Consumer Technology Association Recognizes Samsung for its Bold Design & Engineering

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Samsung Wins 44 CES 2021 Innovation Awards in Different Categories Spanning Mobile Devices, Streaming, Gaming, Accessibility & Sustainability, Among Others


Samsung Electronics Co., Ltd., a global leader in technology, announced recently that 44 of its new product and service innovations received CES® 2021 Innovation Awards honours, including four Best of Innovations accolades, from the Consumer Technology Association (CTA)™. The prestigious awards recognize outstanding design and engineering in cutting-edge technology. The honour also serves to underscore Samsung’s heritage in developing groundbreaking and meaningful innovations that propel both the industry and society forward.


This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honourees span a range of categories, including Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness & Sports, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.


The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2021 will be the organization’s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11th, 2021 at 9:00 AM ET, which will be live streamed as well on Samsung’s Newsroom and


Following are details of the selection of Samsung’s award-winning products:



Best of Innovation, Headphones & Personal Audio: Samsung Galaxy Buds+ BTS Edition – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes[1]. Finished in a signature B.Purple, these earbuds don’t just provide a superb listening experience—they also offer bold, game-changing aesthetics.



Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro, wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done for work, play and everything in between.



Eco-Design Award, Sustainability: Samsung Galaxy Buds Live – Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superb listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great and do right by the environment.



Innovation Honouree, Fitness & Wellness: Samsung Galaxy Watch3 – Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your fitness and wellbeing. Stay in shape with next-generation fitness tracking and run coaching and improve recovery with advanced sleep scoring. Experience an entire Galaxy of innovative features, right there on your wrist.



Innovation Honouree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G – Galaxy Z Flip 5G brings 5G speed to the stylish foldable smartphone[2]. The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.



Innovation Honouree, Software & Mobile Apps: Samsung Wireless DeX – Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, regardless of location. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimized for DeX look and function similar to those in a PC environment, allowing users to experience the power of a computer in their pocket.



Innovation Honouree, Streaming: Samsung TV Plus – Samsung TV Plus is Samsung’s Smart TV video service, delivering free TV and instant access to  43 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.



Innovation Honouree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – The Premiere LSP9T is the world’s first HDR10+ certified[4], ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in with the existing decor.



Innovation Honouree, Home Audio/Visual Components & Accessories: Samsung The Terrace Soundbar – Complementing Samsung’s first outdoor TV, The Terrace Soundbar is IP55-rated for weather resistant durability against water and dust and optimizes sound for an amazing outdoor entertainment experience[5]. The sleek, slim Soundbar can be mounted on a wall or attached directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of the action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimizes content scene-by-scene, making speech clear at low volumes.



[1]Based on internal testing. Actual battery life and charging time may vary by usage conditions, number of times charged and many other factors. Earbuds and case provide up to 22 hours of battery life when charged to 100%.
[2]Device is 5G enabled and requires optimal 5G connection. 5G services are only supported in 5G network enabled locations in 5G-ready countries. Actual speed may vary depending on country, carrier, and user environment.
[3]Device is 5G enabled and requires optimal 5G connection. 5G services are only supported in 5G network enabled locations in 5G-ready countries. Actual speed may vary depending on country, carrier, and user environment.
[4]The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
[5]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. *IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

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