Around the World
More
[Italy] Samsung Italy Recycles Over 28,000 Tons of Waste Electrical and Electronic Equipment in 2024
2025.7.15
During 2024, Samsung Electronics Italy helped facilitate the recycling of over 28,000 tons of waste electrical and electronic equipment (WEEE) and more than 90 tons of waste portable batteries. These substantial efforts, executed in partnership with Erion, have yielded significant environmental benefits. Specifically, the correct treatment of household e-waste saved over 158 million kWh of energy and reduced greenhouse gas emissions by the equivalent of 31,365 tons of CO₂. Valuable raw materials were recovered in the process as well, contributing to broader efforts toward a circular and sustainable economy in the region.
Learn more at the Samsung Italy Newsroom
[Mexico] Samsung Aims To Expand Galaxy AI to 400 Million Devices by End of 2025
2025.7.11
At this month’s Galaxy Tech Forum in Brooklyn, New York, Samsung Electronics announced its goal to bring Galaxy AI to over 400 million devices by the end of the year. Building on the 2024 goal of 200 million devices, Galaxy AI has gained considerable momentum, with over 70% of Galaxy S25 series users now actively engaging with the smartphones’ AI tools. Furthermore, new research has revealed a major shift in consumer habits, with 47% of respondents saying they depend on features like AI-powered searches, personalized notifications and voice assistance as key parts of their daily lives. By expanding Galaxy AI’s reach, Samsung aims to offer seamless, secure and personalized mobile AI experiences that align with the evolving needs of users worldwide.
Learn more at the Samsung Mexico Newsroom
[Latinoamérica] Samsung To Launch Original K-Drama Miniseries ‘Todo Bajo Control’ on YouTube
2025.7.10
Samsung Electronics is premiering its first original K-drama, “Todo Bajo Control” (“Everything Under Control”), on July 21 via the @SamsungLatin YouTube channel. Produced in São Paulo, Brazil, the four-episode miniseries follows a young couple trapped in a house during a storm — with Samsung’s AI-powered appliances and device ecosystem playing a key role as their story unfolds. Starring Korean-Brazilian actors Sharon Cho and Raphael Chung, the series uses classic K-drama elements to highlight how Samsung technology can enrich daily life. Developed by Cheil Brasil in collaboration with Coração da Selva, the campaign is part of Samsung’s broader strategy to create real connections with people through relevant and accessible entertainment.
Learn more at the Samsung Latin America Newsroom
[Australia] Samsung’s Glare Free Display Technology Wins Canstar Blue 2025 Innovation Excellence Award
2025.7.8
Samsung Electronics Australia has won a Canstar Blue Innovation Excellence Award in the Home Entertainment category for its Glare-Free display technology, which was first featured on the 2024 Samsung OLED S95D TV. The award recognizes outstanding products that offer breakthrough benefits to Australian consumers, with Samsung’s solution standing out for its ability to deliver excellent picture quality even in brightly lit homes. The Glare-Free technology was praised in particular for preserving contrast and color accuracy while significantly reducing reflections to offer a more immersive viewing experience.
Learn more at the Samsung Australia Newsroom
[Türkiye] Samsung Wins 3 Golds at Türkiye Customer Experience Awards 2025
2025.7.5
Samsung Electronics Türkiye has won three Gold Awards at the 2025 Türkiye Customer Experience Awards (TCXA), earning top honors in the categories of “Best Use of Customer Insight and Feedback – Over 1,000 Employees,” “Best Service Development” and “Best Contact Center.” These awards serve as recognition of the company’s innovative, data-driven CX strategies, which integrate customer feedback into service design, enhance employee performance and deliver personalized support through a multi-channel service model.
Learn more at the Samsung Türkiye Newsroom
[Peru] Samsung Peru Miniseries ‘Reiniciando el Amor’ Reaches Conclusion
2025.7.4
“Reiniciando el Amor,” an original miniseries from Samsung Electronics Peru that combines an emotional narrative with cutting-edge technology, has now concluded with its fifth episode. The show tells the story of Luciana, a young woman who, after a long-term romantic relationship, navigates new ways of bonding in the digital age. The series showcases the main features of the Galaxy S25 Ultra, like its pro-grade camera and innovative Galaxy AI functionality. Filmed entirely with the flagship device, the romcom signifies Samsung’s commitment to authentic and relatable digital entertainment tailored to the region.
Learn more at the Samsung Peru Newsroom
[India] Galaxy AI Takes Center Stage at Samsung India’s First Virtual Samsung Members Connect
2025.7.3
On June 25, Samsung Electronics India hosted its first-ever virtual Samsung Members Connect, bringing together thousands of Galaxy fans from across the country. Through curated sessions led by Samsung experts, the inclusive event gave participants an inside look at Samsung’s latest innovations. The sessions covered how Galaxy AI elevates everyday smartphone use, highlighted the seamless connectivity of Samsung’s comprehensive device ecosystem, and offered tips on how to unlock cutting-edge camera capabilities. The gathering also gave Members a chance to ask Samsung representatives questions and enjoy exclusive giveaways.
Learn more at the Samsung India Newsroom
[U.S.] Samsung Galaxy and Dude Perfect Team Up for Nationwide Tour
2025.7.1
Samsung Galaxy and sports comedy group Dude Perfect have announced the 2025 Dude Perfect HERO Tour, powered by the Galaxy S25 Ultra and Google Gemini. Starting July 2 in Colorado Springs and spanning 21 shows across 20 U.S. cities, the month-long tour aims to redefine the family entertainment experience with a dynamic mix of interactive mobile technology, immersive digital moments and real-time fan engagement. Samsung and Gemini will feature prominently throughout, with Dude Perfect “unfolding the next wave of innovation from Samsung” on July 9 as part of a new addition to their tour.
Learn more at the Samsung U.S. Newsroom
