[MWC 2024] Samsung Ushers in AI Smartphone Era and Previews Galaxy Ring at MWC Barcelona 2024

on February 27, 2024
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The world’s largest exhibition in the mobile communication sector, Mobile World Congress 2024 (MWC 2024), kicked off on February 26 (local time) in Barcelona, Spain.


With the overarching theme of “Future First,” MWC is discussing some of the biggest topics in tech and showcasing the various cutting-edge technologies that are anticipated to shape our future, including AI, 5G and 6G networks and the Internet of Things (IoT). This year’s exhibition is expected to attract about 100,000 attendees, comparable to pre-pandemic numbers, according to estimates.




Samsung Electronics is welcoming visitors to its booths across Halls 2 and 3, offering a closer look at its mobile, network and semiconductor businesses. Specifically, the highly anticipated design of the Galaxy Ring — previewed during Galaxy Unpacked 2024 this past January — is on display to the public for the first time.


Samsung Newsroom checked out these booths to find out exactly what the draw is for so many, and paid the Galaxy Experience Space a visit at Plaça de Catalunya in the heart of Barcelona.



As the MWC doors opened on February 26, the 1,745-square-meter Galaxy booth at the Fira Gran Via exhibition site filled with attendees spanning media, industry partners and experts alike. All were in hopes of getting their hands on the Galaxy S24 series — dubbed the “AI phone” — unveiled last month and being one of the first to see the Galaxy Ring’s design for themselves.






The Galaxy AI area offers attendees with an intuitive experience of Samsung’s newest innovative features including Live Translate, allowing users to overcome language barriers even when talking on the phone; Circle to Search, giving users the ability to search for an item they see in a photo or video simply by pressing the home button and drawing a circle around the object; Note Assist, which generates brief summaries of long texts; and Generative Edit, which allows users to edit photos like a pro.



Samsung’s booth also features a designated area where visitors can experience the Galaxy S24 series’ camera performance. A dark room with blackout shades keeping the light out shows the potential of the series’ new Nightography feature and its AI-powered ProVisual Engine that boasts enhanced stability when taking photos or filming videos.



In addition, the Samsung booth offers attendees an opportunity to experience the new Galaxy Book4 series and its connectivity features. Additionally, with the newest Galaxy AI features coming to the Galaxy S23 series via software update, these phones were also on display so attendees could experience Samsung’s innovations on previous models.






Amid tremendous excitement leading up to the reveal of the Galaxy Ring at MWC 2024, global media and attendees were eager to explore Samsung’s latest product.


With its small form factor packed with Samsung’s innovative technologies, the Galaxy Ring offers integrated insights based on health data collected during the day and night. While the Galaxy Ring has yet to be released, it’s already captivating audiences with its three color options — black, gold and silver — and nine different sizes.






Meanwhile, the Galaxy Experience Space located at Plaça de Catalunya in central Barcelona drew a crowd with visitors eagerly awaiting their opportunity to experience Galaxy AI by searching, translating, summarizing and editing in ways never seen before.


The Galaxy Experience Space has been operating since February 15 and will remain open until February 29, the last day of MWC 2024.

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