Samsung Electronics today announced that its latest lineup of QLED TVs has received ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an international certification organization based in Germany. The certification verifies that Samsung’s QLED TVs meet global standards for quantum dot display structure, reinforcing the company’s technological leadership in the premium TV market.

The certification confirms that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

As part of the certification process, TÜV Rheinland analyzed the light spectrum produced by Samsung QLED TVs and confirmed that it displayed clear separation between red, green and blue — an important marker of color accuracy. This distinction is enabled by quantum dots and may not be as pronounced in displays using alternative materials, which can sometimes cause color mixing or reduced clarity. The results demonstrate how Samsung’s use of quantum dots contributes to delivering vivid and precise color expression.

With the latest certification, Samsung’s QLED TVs are officially validated as true quantum dot displays, further differentiating Samsung’s offerings and strengthening consumer trust in premium television technologies.

“This certification objectively validates that Samsung QLED TVs deliver true quantum dot performance built to international standards,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovation and strengthen consumer trust as we lead the premium TV market.”

The series that have received certification include the Neo QLED 8K (QN990F, QN900F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F) and QLED 4K (Q8F, Q7F, Q6F) series.

Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment.

Separately, Samsung’s quantum dot technology has also been recognized by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design — an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

— Taeghwan Hyeon, Seoul National University

Quantum dots have been at the forefront of display innovation over the past decade, delivering some of the most accurate color reproduction among existing materials. In 2015, Samsung Electronics paved the way for the commercialization of quantum dots with the launch of SUHD TVs — a breakthrough that moved beyond the use of cadmium (Cd), a heavy metal traditionally utilized in quantum dot synthesis, by introducing the world’s first no-cadmium quantum dot technology.

The academic world took notice. The successful commercialization of cadmium-free quantum dot TVs not only set a new direction for research and development but also played a pivotal role in the awarding of the 2023 Nobel Prize in Chemistry for the discovery and synthesis of quantum dots.

Following Part 1, Samsung Newsroom uncovers how Samsung has contributed to academia through groundbreaking advances in material innovation.

▲ (From left) Taeghwan Hyeon, Doh Chang Lee and Sanghyun Sohn

Why Cadmium Was the Starting Point for Quantum Dot Research

“I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”

 — Taeghwan Hyeon, Seoul National University

Quantum dots began attracting scientific interest in the 1980s when Aleksey Yekimov, former Chief Scientist at Nanocrystals Technology Inc., and Louis E. Brus, a professor emeritus in the Department of Chemistry at Columbia University, each published their researches on the quantum confinement effect and the size-dependent optical properties of quantum dots.

Momentum accelerated in 1993 when Moungi Bawendi, a professor in the Department of Chemistry at the Massachusetts Institute of Technology (MIT), developed a reliable method for synthesizing quantum dots. In 2001, Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU), invented the “heat-up process” — a technique for producing uniform nanoparticles without the need for size-selective separation. In 2004, Hyeon published a scalable production method in the academic journal Nature Materials — a discovery widely regarded as a potential game changer in the industry.

▲ Taeghwan Hyeon

However, these efforts did not immediately lead to commercialization. At the time, quantum dots relied heavily on cadmium(Cd) as a core material — a substance known to be harmful to humans and designated as a restricted material under the European Union’s Restriction of Hazardous Substances (RoHS) Directive.

“Currently, the only materials capable of reliably producing quantum dots are cadmium selenide (CdSe) and indium phosphide (InP),” explained Hyeon. “Cadmium selenide, the conventional quantum dot material, is a compound of group II and group VI elements, while indium phosphide is formed from group III and group V elements. Synthesizing quantum dots from group II and VI elements is relatively straightforward, but combining group III and V elements is chemically much more complex.”

▲ A comparison of cadmium-based quantum dots with ionic bonds and indium-based quantum dots with covalent bonds

Cadmium, an element with two valence electrons, forms strong ionic bonds¹ with elements like selenium (Se), sulfur (S) and tellurium (Te) — each of which has six valence electrons. These combinations result in stable semiconductors, known as II–VI semiconductors, materials that have long been favored in research for their ability to produce high-quality nanocrystals even at relatively low temperatures. As a result, the use of cadmium in quantum dot synthesis was considered an academic standard for many years.

In contrast, indium (In) — an alternative to cadmium with three valence electrons — forms covalent bonds² with elements such as phosphorus (P), which has five valence electrons. Covalent bonds are generally less stable than ionic bonds and have a directional nature, increasing the likelihood of defects during nanocrystal synthesis. These characteristics have made indium a challenging material to work with in both research and mass production.

“It is difficult to achieve high crystallinity in quantum dots made from indium phosphide,” Lee noted. “A complex and demanding synthesis process is required to meet the quality standards necessary for commercialization.”

No Compromise – From Breakthrough to Mass Production

“There is simply no room for compromise when it comes to consumer safety.”

— Sanghyun Sohn, Samsung Electronics

Samsung, however, took a different approach.

“We had been researching and developing quantum dot technology since 2001,” said Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics. “But early on, we determined that cadmium — which is harmful to the human body — was not suitable for commercialization. While regulations in some countries technically allow up to 100 parts per million (ppm) of cadmium in electronic products, Samsung adopted a zero-cadmium policy from the start. No cadmium, no compromise — that was our strategy. There is simply no room for compromise when it comes to consumer safety.”

▲ Sanghyun Sohn

Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. To ensure both durability and image quality, Samsung introduced a triple-layer protective coating technology that shields indium phosphide nanoparticles from external factors such as oxygen and light. The following year, Samsung launched the world’s first commercial SUHD TV with no-cadmium quantum dots — a paradigm shift in the display industry and the culmination of research efforts that began in the early 2000s.

“Indium phosphide-based quantum dots are inherently unstable and more difficult to synthesize compared to their cadmium-based counterparts, initially achieving only about 80% of the performance of cadmium-based quantum dots,” said Sohn. “However, through an intensive development process at the Samsung Advanced Institute of Technology (SAIT), we successfully raised performance to 100% and ensured reliability for more than 10 years.”

▲ The three components of quantum dots

Quantum dots found in Samsung QLEDs are composed of three key components — a core, where light is emitted; a shell, which protects the core and stabilizes its structure; and a ligand, a polymer coating that enhances oxidation stability outside the shell. The essence of quantum dot technology lies in the seamless integration of these three elements, an advanced industrial process that spans from material acquisition and synthesis to mass production and the filing of numerous patents.

“None of the three components — core, shell or ligand can be overlooked,” added Lee. “Samsung’s technology for indium phosphide synthesis is outstanding.”

“Developing a technology in the lab is a challenge in itself, but commercialization requires an entirely different level of effort to ensure product stability and consistent color quality,” said Hyeon. “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”

Setting the Quantum Dot Standard

“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs.”

— Doh Chang Lee, Korea Advanced Institute of Science and Technology

The optical properties of quantum dots are being applied to a wide range of fields, including solar cells, medicine and quantum computing. However, the quantum dot display remains the most actively researched and widely commercialized application to date — with Samsung emerging as a pioneer.

Building on years of foundational research and the introduction of its SUHD TVs, Samsung launched its QLED TVs in 2017 and set a new standard for premium displays. In 2022, the company pushed innovation further with the debut of QD-OLED TVs — the world’s first display to combine quantum dots with an OLED structure.

▲ A comparison of LCD, QLED and QD-OLED structures

QD-OLED is a next-generation display technology that integrates quantum dots into the self-emissive structure of OLED. This approach enables faster response times, deeper blacks and higher contrast ratios. Samsung’s QD-OLED was awarded Display of the Year in 2023 by the Society for Information Display (SID), the world’s largest organization dedicated to display technologies.

“Samsung has not only led the market with its indium phosphide-based quantum dot TVs but also remains the only company to have successfully integrated and commercialized quantum dots in OLEDs,” said Sohn. “By leveraging our leadership in quantum dot technology, we will continue to lead the future of display innovation.”

▲ Doh Chang Lee

“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs,” said Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST). “Since its launch, discussions have increasingly focused on practical applications rather than the materials themselves, reflecting the potential for real-world implementation through display technologies.”

“There have been many attempts to apply quantum dots in various fields including photocatalysis,” he added. “But these efforts remain in the early stages compared to their use in displays.”

Hyeon also noted that the successful commercialization of Samsung’s quantum dot TVs helped pave the way for Bawendi, Brus and Yekimov to receive the 2023 Nobel Prize in Chemistry.

“One of the most important criteria for the Nobel Prize is the extent to which a technology has contributed to humanity through commercialization,” he said. “Samsung’s QLED represents one of the most significant achievements in nanotechnology. Without its commercialization, it would have been difficult for quantum dots to earn Nobel recognition.”

Samsung’s Vision for Tomorrow’s Displays

Since the launch of its QLED TVs, Samsung has accelerated the growth of quantum dot technology in both industry and academia. When asked about the future of quantum dot displays, the experts shared their insights on what lies ahead.

“As a next-generation technology, we are currently exploring self-emissive quantum dots,” said Sohn. “Until now, quantum dots have relied on external light source to express red and green. Going forward, we aim to develop quantum dots that emit light independently through electroluminescence — producing all three primary colors by injecting electrical energy. We are also working on the development of blue quantum dots.”

“As electroluminescent materials make it possible to reduce the size of device components, we’ll be able to achieve the high resolution, efficiency and brightness required for virtual and augmented reality applications,” said Lee, predicting a major transformation in the future of displays.

“A good display is one the viewer doesn’t even recognize as a display,” said Sohn. “The ultimate goal is to deliver an experience that feels indistinguishable from reality. As a leader in quantum dot display innovation, we will proudly continue to move forward.”

With its continued leadership and bold technological vision, Samsung is shaping the future of displays and rewriting what’s possible with quantum dots.

¹ An ionic bond is a chemical bond formed when electrons are transferred between atoms, creating ions that are held together by electrical attraction.
² A covalent bond is a chemical bond in which two atoms share electrons.

— Sanghyun Sohn, Samsung Electronics

In 2023, the Nobel Prize in Chemistry was awarded for the discovery and synthesis of quantum dots. The Nobel Committee recognized the groundbreaking achievements of scientists in the field — noting that quantum dots have already made significant contributions to the display and medical industries, with broader applications expected in electronics, quantum communications and solar cells.

Quantum dots — ultra-fine semiconductor particles — emit different colors of light depending on their size, producing exceptionally pure and vivid hues. Samsung Electronics, the world’s leading TV manufacturer, has embraced this cutting-edge material to enhance display performance.

Samsung Newsroom sat down with Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU); Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST); and Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics, to explore how quantum dots are ushering in a new era of display technology.

• • Understanding the Band Gap
  • Quantum Dots — The Smaller the Particle, the Larger the Band Gap
  • Engineering Behind Quantum Dot Films
  • Real QLED TVs Use Quantum Dots To Create Color

Understanding the Band Gap

“To understand quantum dots, one must first grasp the concept of the band gap.”

— Taeghwan Hyeon, Seoul National University

The movement of electrons causes electricity. Typically, the outermost electrons — known as valence electrons — are involved in this movement. The energy range where these electrons exist is called the valence band, while a higher, unoccupied energy range that can accept electrons is called the conduction band.

An electron can absorb energy to jump from the valence band to the conduction band. When the excited electron releases that energy, it falls back into the valence band. The energy difference between these two bands — the amount of energy an electron must gain or lose to move between them — is known as the band gap.

▲ A comparison of energy band structures in insulators, semiconductors and conductors

Insulators like rubber and glass have large band gaps, preventing electrons from moving freely between bands. In contrast, conductors like copper and silver have overlapping valence and conduction bands — allowing electrons to move freely for high electrical conductivity.

Semiconductors have a band gap that falls between those of insulators and conductors — limiting conductivity under normal conditions but allowing electrical conduction or light emission when electrons are stimulated by heat, light or electricity.

“To understand quantum dots, one must first grasp the concept of the band gap,” said Hyeon, emphasizing that a material’s energy band structure is crucial in determining its electrical properties.

Quantum Dots — The Smaller the Particle, the Larger the Band Gap

“As quantum dot particles become smaller, the wavelength of emitted light shifts from red to blue.”

— Doh Chang Lee, Korea Advanced Institute of Science and Technology

Quantum dots are nanoscale semiconductor crystals with unique electrical and optical properties. Measured in nanometers (nm) — or one-billionth of a meter — these particles are just a few thousandths the thickness of a human hair. When a semiconductor is reduced to the nanometer scale, its properties change significantly compared to its bulk state.

In bulk states, particles are sufficiently large so the electrons in the semiconductor material can move freely without being constrained by their own wavelength. This allows energy levels — the states that particles occupy when absorbing or releasing energy — to form a continuous spectrum, like a long slide with a gentle slope. In quantum dots, electron movement is restricted because the particle size is smaller than the electron’s wavelength.

▲ Size determines the band gap in quantum dots

Imagine scooping water (energy) from a large pot (bulk state) with a ladle (bandwidth corresponding to an electron’s wavelength). Using the ladle, one can adjust the amount of water in the pot freely from full to empty — this is the equivalent of continuous energy levels. However, when the pot shrinks to the size of a teacup — like a quantum dot — the ladle no longer fits. At that point, the cup can only be either full or empty. This illustrates the concept of quantized energy levels.

“When semiconductor particles are reduced to the nanometer scale, their energy levels become quantized — they can only exist in discontinuous steps,” said Hyeon. “This effect is called ‘quantum confinement.’ And at this scale, the band gap can be controlled by adjusting particle size.”

The number of molecules within the particle decreases as the size of the quantum dot decreases, resulting in weaker interactions of molecular orbitals. This strengthens the quantum confinement effect and increases the band gap.¹ Because the band gap corresponds to the energy released through relaxation of an electron from the conduction band to the valence band, the color of the emitted light changes accordingly.

“As particles become smaller, the wavelength of emitted light shifts from red to blue,” said Lee. “In other words, the size of the quantum dot nanocrystal determines its color.”

Engineering Behind Quantum Dot Films

“Quantum dot film is at the core of QLED TVs — a testament to Samsung’s deep technical expertise.”

— Doh Chang Lee, Korea Advanced Institute of Science and Technology

Quantum dots have attracted attention across a variety of fields, including solar cells, photocatalysis, medicine and quantum computing. However, the display industry was the first to successfully commercialize the technology.

“One of the reasons Samsung focused on quantum dots is the exceptionally narrow peaks of their emission spectrum,” said Sohn. “Their narrow bandwidth and strong fluorescence make them ideal for accurately reproducing a wide spectrum of colors.”

▲ Quantum dots create ultra-pure red, green and blue (RGB) colors by controlling light at the nanoscale, producing narrow bandwidth and strong fluorescence.

To leverage quantum dots effectively in display technology, materials and structures must maintain high performance over time, under harsh conditions. Samsung QLED achieves this through the use of a quantum dot film.

“Accurate color reproduction in a display depends on how well the film utilizes the optical properties of quantum dots,” said Lee. “A quantum dot film must meet several key requirements for commercial use, such as efficient light conversion and translucence.”

▲ Sanghyun Sohn

The quantum dot film used in Samsung QLED displays is produced by adding a quantum dot solution to a polymer base heated to a very high-temperature, spreading it into a thin layer and then curing it. While this may sound simple, the actual manufacturing process is highly complex.

“It’s like trying to evenly mix cinnamon powder into sticky honey without making lumps — not an easy task,” said Sohn. “To evenly disperse quantum dots throughout the film, several factors such as materials, design and processing conditions must be carefully considered.”

Despite these challenges, Samsung pushed the boundaries of the technology. To ensure long-term durability in its displays, the company developed proprietary polymer materials specifically optimized for quantum dots.

“We’ve built extensive expertise in quantum dot technology by developing barrier films that block moisture and polymer materials capable of evenly dispersing quantum dots,” he added. “Through this, we not only achieved mass production but also reduced costs.”

Thanks to this advanced process, Samsung’s quantum dot film delivers precise color expression and outstanding luminous efficiency — all backed by industry-leading durability.

“Brightness is typically measured in nits, with one nit equivalent to the brightness of a single candle,” explained Sohn. “While conventional LEDs offer around 500 nits, our quantum dot displays can reach 2,000 nits or more — the equivalent of 2,000 candles — achieving a new level of image quality.”

▲ RGB gamut comparisons between visible light spectrum, sRGB and DCI-P3 in a CIE 1931 color space

* CIE 1930: A widely used color system announced in 1931 by the Commission internationale de l’éclairage
* sRGB (standard RGB): A color space created cooperatively by Microsoft and HP in 1996 for monitors and printers
* DCI-P3 (Digital Cinema Initiatives – Protocol 3): A color space widely used for digital HDR content, defined by Digital Cinema Initiatives for digital projectors

By leveraging quantum dots, Samsung has significantly enhanced both brightness and color expression — delivering a visual experience unlike anything seen before. In fact, Samsung QLED TVs achieve a color reproduction rate exceeding 90% of the DCI-P3 (Digital Cinema Initiatives – Protocol 3) color space, the benchmark for color accuracy in digital cinema.

“Even if you have made quantum dots, you need to ensure long-term stability for them to be useful,” said Lee. “Samsung’s industry-leading indium phosphide (InP)-based quantum dot synthesis and film production technologies are testament to Samsung’s deep technical expertise.”

Real QLED TVs Use Quantum Dots To Create Color

“The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect.”

— Taeghwan Hyeon, Seoul National University

As interest in quantum dots grows across the industry, a variety of products have entered the market. Nonetheless, not all quantum dot-labeled TVs are equal — quantum dots must sufficiently contribute to actual image quality.

▲ Taeghwan Hyeon

“The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect,” said Hyeon. “The first, fundamental requirement is to use quantum dots to create color.”

“To be considered a true quantum dot TV, quantum dots must serve as either the core light-converting or primary light-emitting material,” said Lee. “For light-converting quantum dots, the display must contain an adequate amount of quantum dots to absorb and convert blue light emitted by the backlight unit.”

▲ Doh Chang Lee

“Quantum dot film must contain a sufficient amount of quantum dots to perform effectively,” repeated Sohn, emphasizing the importance of quantum dot content. “Samsung QLED uses more than 3,000 parts per million (ppm) of quantum dot materials. 100% of the red and green colors are made through quantum dots.”

Samsung began developing quantum dot technology in 2001 and, in 2015, introduced the world’s first no-cadmium quantum dot TV — the SUHD TV. In 2017, the company launched its premium QLED lineup, further solidifying its leadership in the quantum dot display industry.

In the second part of this interview series, Samsung Newsroom takes a closer look at how Samsung not only commercialized quantum dot display technology but also developed a cadmium-free quantum dot material — an innovation recognized by Nobel Prize-winning researchers in chemistry.

¹ When a semiconductor material is in its bulk state, the band gap remains fixed at a value characteristic of the material and does not depend on particle size.

Samsung Electronics’ new QLED TVs provide insight what makes for a great gaming TV, for example being free from the troublesome issue of image retention (commonly referred to as “burn-in”) which can occur after longtime game play. Here are the specific requirements that make for a great gaming TV:

Free from Image Retention (Burn-In)

One of the serious problems plaguing gamers is image retention. Image retention is a phenomenon that occurs when a static image gets imprinted on a TV screen after being displayed for an extended period. When this imprint becomes permanent, it is then referred to as “burn-in.” As a well-known consumer tech publication RTINGS has pointed out, it is a problem for gamers because they often have parts of the screen that are static, which are more likely to cause burn-in.

While image retention is not an issue for QLED TVs, OLED TVs where each pixel is individually controlled continue to suffer from the problem. Since a thread on OLED screen’s burn-in problem was posted on AVS Forum, an online community and platform focused on home-based audio and video entertainment, there were hundreds of postings actively discussing issues of image retention. For OLED, each pixel has different lifespans because they are lit individually. The longer the pixel is turned on, the shorter its lifespan, compromising the brightness of the light and causing part of the image to be retained.

Recently, articles, images, and videos on OLED TV burn-in are easily found on Google, AVS Forums and other online outlets.

High Peak Luminance

OLED TVs provide a high contrast due to their ability to render deep blacks in a dark room. However, while this quality may be an attractive option for watching movies in darkness, it is less of a concern for gamers. Unlike people who primarily use their TVs to watch movies, gamers tend to use their devices in rooms with some ambient lighting.  QLED TVs on the other hand offer better performance in terms of peak luminance. Most OLED TVs offer peak luminance levels in the 600-700 nit range while QLEDs can get significantly brighter, with the latest models reaching 1500 nits and even 2000 nits.

Low Input Lag (Latency)

Input lag is the delay between performing an action (pressing a button or moving a joystick) to the intended affect occurring on screen. When measuring input lag, a high number means the more sluggish the game will feel, especially first-person shooter or racing games. Too much latency can literally kill your videogame character if the TV is too slow to process the action. Samsung QLED TVs consistently deliver the lowest input lag, with times measuring between 20ms and 25ms once Game mode has been engaged whereas current-generation OLEDs are hampered by high input lag when compared to QLED displays.

Enhanced Color Volume

Many video games are more colorful than movies, so gamers should look for TVs that can provide enhanced color volume for better picture quality. QLED TVs can provide higher levels of color saturation in highlights compared to OLED TVs. Samsung’s 2017 QLED TV unveiled at CES 2017 received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume, meaning it can capture even the subtlest differences in color pertaining to brightness.

Game-specific Optimization

Additionally, Samsung has also made it easier for users to activate Game Mode – a feature that optimizes image settings when connected to a PC or a game console by disabling the standard image processing the TV normally performs and allows the game itself to adjust the settings to provide the best picture for that game. Previously, Game Mode was buried deep in the user menu, making it difficult to activate. Samsung’s 2017 models have made it more accessible, placing it within the Picture menu.

At Samsung, we strive to deliver products that reflect a consumer’s lifestyle. For gamers, we are proud to create a variety of QLED TVs that meet their needs and provide crisp, bright and colorful images for the next generation of video games.

The “City of Light” welcomes you to explore the next innovation in TV at the Samsung QLED Global Launch, which will be held today in Paris.

More information about Samsung’s new QLED TVs as well as the event will be available on Samsung Newsroom on March 14 at 18:40 CET.

Utilizing new Quantum dot (QD) material, Samsung’s QLED TVs offer outstanding color volume, pinpoint color accuracy, improved brightness and the deepest blacks on an active display. These attributes equate to a picture quality unlike any other experienced before.

QLED uses new Quantum Dot technology that enhances stability and efficiency

The Relationship Between Light and Color

Color is determined by light. Consider rain, for example. Usually, it’s nothing more than water droplets falling from the sky. But, with the right amount and angle of sunlight, it can be transformed into a beautiful rainbow. Televisions, too, utilize light in a similar way to create color.

Lighting conditions can also affect the intensity and vibrancy of color. The façade of a structure, for instance, appears differently at various points of the day and times of the year. This is essentially the idea behind color volume, a measurement that evaluates the way colors in the real world look when different levels of brightness are applied to them.

With better color volume, the elevated brightness of the QLED actually increases the vividness and maintains color integrity.

Color volume is an important factor when it comes to displays. When it is improved, TVs can express a vast range of color—from primary colors to achromatic colors—very vividly and accurately. But to reproduce color volume effectively, a lot of brightness is required.

This is where many displays currently on the market fall short. When their brightness is increased, the color is washed out, and the resulting hues do not represent real world colors.

QLED: Transforming the Picture Experience

To correct this pain point, Samsung integrated a new Quantum dot material into its QLED displays. This new QD material improves luminous efficiency.

By achieving between 1,500 and 2,000 nits, more light is pushed through the Quantum dots, thus driving up the color volume. The increase in brightness increases the vividness of the picture without changing the color. Consequently, scarlet remains scarlet instead of fading to pink, turquoise stays turquoise. And this helps maximize the dynamic colors HDR technology brings.

Offering the best color volume on the market today, QLED offers 100 percent color volume when measuring with DCI perfect match—an RGB color space—without sacrificing light.

QLED (right) offers great colors and contrast even in bright viewing conditions

QLED (right) offers great colors and contrast in dark viewing conditions, too

In addition to the pinpoint accuracy of Samsung’s new Quantum dots, the new panel design also reduces reflection that can impact brightness. Consequently, QLED TVs show every bold detail with exceptional levels of contrast, regardless of the lighting condition of the viewing environment. Best of all, QLED delivers this level of performance no matter where the viewer is sitting, offering consistent color and quality from any viewing angle.

QLED delivers consistent color and quality from virtually any viewing angle.

Color performance and brightness is maintained across viewing angles, a common pain-point in conventional TVs. So no more need to fight for the middle seat – every seat is a great seat.

QLED offers elegant style along with superb picture quality

QLED is the embodiment of all aspects of picture quality—enhanced color, contrast, and viewing angle—and, as a result, allows for a picture experience that is beautiful by any measure. In this way, the launch of Samsung’s QLED TVs marks the beginning of a new era of television picture performance.

Samsung QLED TV features a clean design aesthetic with an even slimmer nearly-there bezel, slim body, clean back and a no-gap wall mount that puts your TV flush against the wall. Also available are an array of stands that seamlessly blend in with your living space without compromising on essential features. Meanwhile, its practically invisible optical cable frees the area of messy wires, making it a device that is truly designed for living.

The QLED TV quite literally blends into your decor.

See how the boundless 360 design of QLED TV is transforming the living space of tomorrow, today.

TVs are getting bigger so they need to have a clean design aesthetic and blend in seamlessly with your home.

Fusing a slim, sleek and premium metal body with a nearly bezel-less display, Samsung’s QLED TV sets a tone of exceptional sophistication.

QLED TV keeps your media space organized with a single, practically invisible optical cable that connects the television to the One Connect Box, creating a clean aesthetic on all sides of the device, including the back.

With the nearly-invisible optical cable, the first thing you see is the TV, not a clutter of devices and wires underneath.

The television’s nearly-invisible optical cable is 16 feet long, meaning the devices connected to your TV no longer have to be piled up under it. For those who want to tuck cable boxes and consoles even further away, there’s an optional 49-foot cable as well.

QLED TV’s No-gap wall mount minimizes the space between the TV and the wall, all the while maintaining the very thin profile of the display.

The no-gap wall mount also minimizes installation time by making it easier to install on the wall as well as allowing the user to adjust the TV angle after it’s hung, eliminating the need for a level.

For those living spaces where mounting is not a practical solution, Samsung also offers a variety of stands – this is the Basic stand.

Optional Studio(left) and Gravity(right) stands are also available for those who want to make a statement.

Gravity Stand

Studio Stand

Hyun Suk Kim, President of the Visual Display Business at Samsung Electronics, hosted the event, and explained in his opening speech how QLED technology will soon “redefine the television category and usher in a new era of TV.”

“Samsung’s QLED TVs deliver today’s most remarkable picture, with stunning brightness, the deepest black levels, and most of all, pure and rich colors, thanks to our new Quantum dot technology,” Kim said.

Along with showcasing exciting enhancements in picture quality and color performance, Samsung also used the product unveil to highlight the TV’s new design features and customized services that further integrate how the TV fits into consumers’ lifestyles and homes.

Check out the highlights of the event below.

Journalists from around the world await the commencement of Samsung’s product unveil event.

Hyun Suk Kim, President of the Visual Display Business at Samsung Electronics, introduces the company’s new QLED TVs, illustrating how QLED technology is unmatched in enhancing picture quality and color performance.

Samsung’s new QLED TVs utilize a new metal Quantum dot material that allows for dramatically enhanced color performance, as well as the expression of very deep blacks and rich details in all viewing environments.

Dave Das, Senior Vice President of Samsung Electronics America, highlights the benefits of the QLED TV’s optical cable and how it helps the device to seamlessly blend into the living space.

Samsung’s 2017 Smart TV offerings focus on a unified, simple user experience so consumers can more easily access the content they want, when they want it. Users will also be able to control every connected TV device from one source using the Samsung Smart Remote.

Samsung introduces two new smart TV services, including Sports, a customizable service that displays a summary of the user’s favorite sports teams and games, and Music, which can identify songs played on TV shows.