The annual seminar brought together regional partners and media to experience Samsung’s newest TV lineup. Attendees had the opportunity to experience a range of innovative technologies, including the distinctive Real Quantum Dot technology of its QLEDs, the Glare-Free 2.0 feature in its OLEDs, Tizen OS and home care technologies.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s newest TVs at the 2025 Latin America Visual Display Seminar.

Certified QD and Enhanced OLED Push the Limits of Display Innovation

Samsung’s 2025 Neo QLED TVs utilizes quantum dot architecture certified by TÜV Rheinland, meeting international standards for true quantum dot (QD) display. Unlike others using the “QLED” label, Samsung’s implementation uses a no-cadmium quantum dot layer and a dedicated blue LED light source to produce brighter and more accurate colors that remain vivid in both bright and dark environments. Attendees were able to compare these displays firsthand and observe the differences in color purity and brightness.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, explains how a QLED with a quantum dot (QD) film, with sufficient quantum dot content, combined with a blue light source, produces brighter and more accurate colors.

The 2025 OLED lineup introduces new upgrades with Glare-Free 2.0, which reduces reflections for a clearer viewing experience. The new OLEDs also include a feature that automatically adjusts brightness based on the content and ambient lighting conditions, ensuring clarity and depth at any time of day.

Enhanced Content Experiences With Tizen

The seminar highlighted life-enhancing technologies alongside screen breakthroughs, demonstrating how TVs can function as a lifestyle platform through various user scenarios and everyday conveniences.

Samsung’s Tizen OS continues to power a wide range of rich content and smart services. Samsung TV Plus¹ offers exclusive access to K-pop performances, such as SM Town LIVE 2025 in L.A.,² while SmartThings expands automation options, including personalized TV routines based on user habits.

▲ Eduardo Rubio, Samsung Electronics, explains how Samsung TV Plus provides free ad-supported content to Samsung TV users.

Additionally, Samsung Art Store³ brings high-quality digital artwork and diverse collections from global partners, including MoMA, the Metropolitan Museum of Art and Art Basel, directly to the screen.

▲ Jeongeun Oh, Customer Experience Team at Samsung Electronics, give attendees hands-on experiences of lifestyle features including karaoke (right) and Daily Board.

Smarter Connected Experiences and Lifestyle Features With SmartThings

The seminar also demonstrated how Samsung TVs extend beyond entertainment to support everyday living.

Care Experience utilizes built-in sensors and AI to detect environmental cues – such as a baby crying or pet movement – and automatically adjusts content to fit the situation.

The Daily Board displays personalized information when the screen is off, and through Samsung Food integration, offers recipe suggestions and cooking guides tailored to individual preferences.

Participants were also introduced to Samsung Daily+, a lifestyle content hub providing access to healthcare resources, remote medical consultations and video calls.

In addition, the 2025 TVs now natively support Google Cast, seamlessly bringing your favorite entertainment to the big screen. With over 5,000 Cast-enabled apps, you can easily stream your favorite movies, music and shows from your mobile devices, creating an uninterrupted and enhanced entertainment experience.

¹ Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 30 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2025 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, including availability in your region, visit samsungtvplus.com.
² Available in select countries. To learn more, visit samsungtvplus.com.
³ Samsung Art Store is a global digital art subscription platform available on Samsung TVs, now offering over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs, giving more viewers access to premium art in 4K resolution. For more information, including availability in your region, visit Samsung.com.

▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.¹ Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries — marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland.²

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube³ at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces.⁴ This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes — creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung.

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection.

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
² Event is open to the public from June 19-22, after VIP opening from June 16-18.
³ Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.
⁴ The information provided is based on the results collected during April 2025.

Samsung Electronics today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,¹ offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,² giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com.

¹ The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported.
² For models Q7F and above.

Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Samsung Electronics today announced the launch of its Generative Wallpaper feature for the 2024 Neo QLED and QLED models, powered by Tizen OS. This new feature leverages AI to create custom 4K images that enhance the TV’s display, offering users a unique way to personalize their viewing experience.

“Generative Wallpaper brings a new dimension of personalization to our customers’ screens, allowing them to customize their TVs in a way that truly reflects their style,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As we continue to push the boundaries of AI technology, we look forward to transforming the home entertainment experience and evolving how users interact with their screens.”

Through Generative Wallpaper, Samsung will deliver high-quality visuals that seamlessly integrate with home décor and creating a welcoming and immersive atmosphere. The feature will be available through Samsung’s Ambient Mode, which transforms the TV into a canvas for curated visuals, including useful information like weather updates, news and time. To access the feature, users can simply navigate to the ‘Ambient Mode’ menu, select the button and choose from themes such as ‘Happy Holiday’ or ‘Party.’ Samsung’s advanced AI then provides stunning 4K visuals that harmonize with the user’s home environment.

Generative Wallpaper will debut this month in South Korea, North America and Europe, with a global rollout planned for 2025.

The campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. Users can enjoy these photographs on The Frame at no charge for one month. After December 14, the photographs will be available both under a single purchase and monthly subscription.

The photographs in the new Magnum collection were taken by world renowned artists and photographers that include Elliott Erwitt, Burt Glinn, Stuart Franklin, Thomas Hoepker and Bruno Barbey and feature specially curated pieces that capture iconic destinations and memorable eras from across the world.

“We know that people today across the world are traveling less and spending more time at home,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “By offering these breathtaking photographs from iconic locations across the world and pairing them with The Frame’s vivid QLED picture quality, we hope to give consumers a premium virtual travel experience in the comfort of their home.”

With new pictures from Magnum Photos joining the collection, The Frame now boasts a catalogue with over 1,400 works of art that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

With a new purchase of The Frame, users can now enjoy a three-month free trial of the Art Store via the ‘Promotion’ app. The new collection will be supported on 2018 models and onward. For more information, please visit www.samsung.com.

Since blue is known to be the most difficult color to implement out of the three primary QLED colors (red, blue and green), this achievement – coming in the wake of Samsung’s development of red QLED technology last November – once again proves Samsung’s excellence in the quantum dot technology sphere.

Blue Proves the Most Difficult of the Three Primary QLED Colors

Quantum dots (QDs) are semiconductor particles that measure a few nanometers in diameter (tens of thousands of times narrower than a single human hair). When illuminated, they re-emit light of a certain color depending on their size.

The blue QD, which has the largest band gap¹ among the three primary colors, rapidly oxidizes upon exposure to external light, resulting in a short lifespan and low luminous efficiency.² For this reason, up to now the industry had failed to develop even the technology required for blue quantum dot light-emitting diodes.

Overcoming Another Challenge by Developing Blue QLED Technology

But now, SAIT has successfully developed blue QLED technology, achieving industry-leading results such as 20.2% improved luminous efficiency, 88,900 nits of maximum luminance and 16,000 hours of QLED lifetime (measured at half-brightness for 100-nit luminance). These results were recorded in a study titled “Efficient and stable blue quantum dot light-emitting diode”, which was published by the journal Nature on October 14, 2020.

Eunjoo Jang, Samsung Fellow

“Samsung’s distinctive quantum dot technology has once again overcome the limitations of existing technology in the industry,” noted Dr. Eunjoo Jang, Samsung Fellow and corresponding author for the study. “I hope that this study goes on to help accelerate the commercialization of Quantum Dot light-emitting diodes (QLEDs).”

Quantum dots are made up of a basic structure of a core, a shell, and multiple ligands.³ In order to better stabilize the QD materials and secure durable photoresponse functionality, the researchers applied a structure with quantum dot double emitting layers and shorter ligands on the surface of the blue-light-emitting QDs while also improving current injection rates.

Taehyung Kim, Principal Researcher

Dr. Taehyung Kim, Principal Researcher and the first author of the study, said, “This research is meaningful in that we have not only established Quantum Dot light-emitting diode performance, but have also proven that the technology can deliver top-notch performance at the element level.”

(From left) Kwang-Hee Kim, Taehyung Kim, Eunjoo Jang, Sungwoo Kim, Seon-Myeong Choi from SAIT

¹ The difference of energy between the valence band of electrons and the conduction band.

² The ratio of the emitting luminous flux to the total input flux of source.

³ The core absorbs and re-emits light, while the shell layer surrounding the QD core improves lifespan and photoluminescence efficiency by preventing temperature/humidity-related damage. The branch-shaped ligands are located on the surface of the QD’s shell and help maintain inter-particle distance.

In light of this, Samsung Electronics has introduced The Terrace, a TV that is designed for use in outdoor living spaces. To talk about how The Terrace was brought from the planning stage to the development stage, and then on to being rolled out, Samsung Newsroom met with the product experts who were responsible for bringing The Terrace to fruition.

Below, Samsung Newsroom talks to Giuk Ted Lee (Marketing), BeomEun Kim (Product Planning), Dongoh Kim (Mechanics R&D), Juyong Kim and, Seunghun Lee (Enterprise R&D), to hear exactly what went in to realizing premier outdoor viewing with The Terrace.

Taking the Viewing Environment Outdoors

Research conducted by Samsung Electronics has shown that around 50 percent of American households have an outdoor living space such as a terrace or yard. What’s more, across a range of territories, the habit of watching sports and movies outdoors has been becoming more popular.

Speaking to this trend, BeomEun Kim, who was in charge of product planning for The Terrace, said, “Outdoor living spaces in which people can relax and entertain have been gradually growing more prominent. It was this trend that inspired us to come up with The Terrace, which offers the most optimal QLED viewing experiences in a range of outdoor conditions.”

BeomEun Kim (Product Planning)

And the outdoor TV market has been developing as well. As reported by market research publisher QY Research, global figures for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024. Giuk Ted Lee from The Terrace marketing team explained that, “When compared to the indoor TV market, the outdoor TV market previously sold more models that were smaller than 40 inches. However, from this year, the uptake of mid-to-large-sized TVs that are 55 inches or larger is expected to grow rapidly.”

Optimal Outdoor Picture Quality Through Synergy With Global No.1 Digital Signage Technology

Juyong Kim (Enterprise R&D)

When it comes to the outdoor viewing experience, few factors are more important than picture quality. According to Juyong Kim, who was responsible for picture quality development, when viewing a TV outdoors it is difficult to make out what is on the screen with a brightness level lower than 1,000 nits. He emphasized that The Terrace delivers a maximum of 4,000 nits and an average brightness of 2,000 nits, which is three times brighter than the brightness levels offered by indoor TVs. This allows users to enjoy vivid images with original picture quality, even when the TV is viewed in broad daylight.

Thanks to Samsung’s leadership in digital signage market, in which it maintained the number one position globally for 11 straight years – The Terrace team was able to deliver an optimal outdoor viewing experience. Seunghun Lee, who was in charge of overall product development, related that, “Digital signage, by its nature, must be equipped to maintain its performance while being subjected to a range of different environmental factors. Our experience in developing digital signage has proved extremely helpful in identifying and applying the optimal brightness levels for outdoor TVs.”

Seunghun Lee (Enterprise R&D)

The Terrace additionally includes the ‘Adaptive Picture’ feature, which allows users to enjoy optimized picture quality that adapts to the surrounding environment. With Adaptive Picture, artificial intelligence analyzes illumination levels in real-time and automatically adjusts screen settings, increasing brightness during the daytime and reducing glare at night and on cloudy days.

The Terrace is also equipped with anti-reflection technology. When watching TV on sunny days, sunlight reflected by the display panel and other surfaces can cause discomfort for viewers, and glare can distort color and picture quality. Thus, The Terrace was designed to minimize discomfort caused by glare even in environments where light is coming from multiple directions. Seunghun Lee explained that this improvement in visibility was achieved by equipping the screen with surface-treated film to reduce glare.

Durability That Withstands the Elements – Water, Dust and Heat Protection

When developing an outdoor television, the issue of exposure to the elements is a key concern. Hence, The Terrace had to undergo rigorous testing during its development phase. Giuk Ted Lee reiterated that, “The Terrace was initially launched in North America, and will be released in a host of other markets soon. Because the outdoor TV will be expected to withstand a broad range of environmental factors, our simulations tested it in the harshest conditions and a range of climates.”

Particular attention was given to water and dust protection, which are essential features for an outdoor TV, as small particles and liquids can enter the device through even the tiniest gaps if it is not properly sealed. Certified with IP 55 water and dust protection, The Terrace maintains its performance even in rainy or dusty conditions.

Dongoh Kim (Mechanics R&D)

Dongoh Kim from the R&D team said, “All areas where individual parts connect were protected with special materials. We have also sealed all of the gaps in the enclosure with waterproof tape and rubber seals. To facilitate the open cell structure, a thin layer of special adhesive was applied between the front of the enclosure and the cell that composes the TV screen.”

Heat resistance is equally crucial for outdoor TVs, given that they are exposed to direct sunlight. Thus, the development team enacted numerous ways to ensure that The Terrace remains heat resistant, even under infrared and ultraviolet light. Although one of the most common means of protecting a TV from heat is through the use of a vent, the team had to explore different solutions, given that the inclusion of vents could have impacted the TV’s water and dust resistance.

The team considered multiple heat resistance solutions for the outdoor television. This led to the development of The Terrace’s sealed enclosure technology, which distributes internal heat over the entire product without the need for a heat sink. The result? An outdoor TV that maintains the highest standard of performance up to an external temperature of 50°C.

Smart Features to Deliver Unique Viewing Experiences

So how was the user feedback following The Terrace’s launch? Giuk Ted Lee commented that, “The Terrace has been garnering great feedback from consumers in the North American market. Sales levels are good, and the reviews from users are positive as well.”

While this feedback is encouraging, many markets still exist in which consumers are unfamiliar with outdoor televisions. We asked for tips on how to leverage The Terrace to empower users in every market to use the product to its full potential. BeomEun Kim noted that, “One of the advantages of The Terrace is that it can be easily connected to a smartphone. For instance, users can connect their phones via Bluetooth while listening to music, and the ‘Music Wall’ feature will display a series of patterns on the TV that complement the music. The ‘Multi-View’ feature also allows consumers to continue using their phones while also using them to watch content on their televisions, delivering a whole new experience.” She added that the ‘Tap View’ feature allows mobile content to be mirrored on the TV screen with a single tap of the bezel.

Despite being pioneers when it comes to the new outdoor television segment, the team responsible for bringing The Terrace to fruition is already up for a new challenge.

“The level of interest in outdoor TVs has been steadily growing. Our next goal is to introduce an outdoor TV that is portable, and can be brought along for activities such as camping trips,” the team related.

We look forward to seeing what is next for Samsung Electronics as they look to continue expanding the definition of what a TV can be.

Samsung Electronics, the leader in the gaming monitor market*, today announced the global launch of its groundbreaking Odyssey G7 gaming monitor. Unveiled at CES 2020 in Las Vegas, the Odyssey lineup reimagines the gaming experience by combining the deepest, most immersive curved displays with best-in-class performance features.

The G7 monitor is the world’s first 1000R gaming monitor, meaning it boasts a curvature radius of 1,000 millimeters. It also features a powerful combination of various features under the hood, including rapid 1ms response time with 240Hz refresh rate and crystal clear QLED picture quality to satisfy gamers’ need for smooth and captivating gameplay.

The Odyssey portfolio’s premium performance has been certified by TÜV Rheinland, a leading international certification organization, which recognized the monitors with the industry`s best high performance 1000R curved display and ‘Eye Comfort’ certificate.

“Samsung is maintaining its position as the global gaming monitor market leader with continued innovation in creating immersive, next-generation gaming experiences, pushing the boundaries of what is possible,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung Odyssey G7 curved monitor is the ultimate combination of curvature, comfort and competitive edge, giving gamers the advanced performance they need and demand.”

The 27- and 32-inch G7 delivers a rapid, 240Hz refresh rate, 1ms response time and deep 1000R curvature, giving games an edge. Gamers can also benefit from Wide Quad-High Definition (WQHD; 2,560×1,440 resolution), 16:9 aspect ratio, 600 cd/m² peak brightness and Quantum dot technology for exceptionally accurate color presentation regardless of lighting.

Samsung also incorporated futuristic design elements based on observation of market trends and feedback gathered from consumers. The matte black exterior is paired with a color-changing rear core lighting system that can remain static or dim during gameplay, as well as change colors based on the preferences of the gamer.

Samsung’s latest curved gaming monitor, the G7, also supports NVIDIA G-SYNC^® Compatibility and Adaptive Sync on DP1.4, offering players exceptionally dynamic and seamless gameplay during any scenario.

Samsung Odyssey G7 will be available in June globally. For more information, please visit https://displaysolutions.samsung.com/monitor/odyssey.

*Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q4 data

“We are proud to partner with T1, the leader in professional esports, helping them in their continued success and global growth as official display partner,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our line-up of Odyssey monitors provides the latest in gaming monitor technology with lightning-fast speed, comfortable curvature and a sleek design, offering professional esports gamers the competitive edge they need to make every split second count.”

T1’s successful League of Legends team is one of the most celebrated professional esports teams in the world and is the only team to have won three League of Legends World Championship titles. In addition, T1 has professional teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4.

The partnership will roll out a series of promotional activities that bring together Samsung and the world-famous T1 League of Legends team. A meet-and-greet fan experience event will be hosted at a later date, allowing fans to interact with players and view the Samsung Odyssey gaming monitors in action. Following the event, Samsung will present highlight videos and “The Locker Room” series featuring the team, which will be uploaded on T1’s YouTube channel. The content promotes the latest achievements of the team and highlights Samsung’s industry-leading monitor technology.

In addition, Samsung Odyssey G9 and G7 will be displayed in the ‘Samsung Player Lounge’ at T1’s new headquarters soon to be opened in Seoul. Whether they are playing games or creating content with the Odyssey monitors, all T1 teams, players, and content creators will have access to the latest gaming monitor technology for increased performance, precision and productivity.

“I am excited for Samsung to sponsor T1, providing our teams with best-in-class monitors,” said Lee “Faker” Sang-hyeok. “I look forward to practicing on the new Odyssey model once we move into our new T1 HQ.”

Samsung’s G7 and G9 will be available from June 2020. For more information please visit https://displaysolutions.samsung.com/monitor/odyssey.

^* Source: IDC Quarterly Gaming Tracker – Forecast – Gaming Monitor 2019Q4

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

About T1 Entertainment & Sports

T1 Entertainment & Sports is a global esports joint venture that owns and operates the ultra-successful T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4. The T1 LoL LCK team, previously known as SK Telecom T1, has won three LoL World Championships (2013, 2015, 2016).  T1 unites esports enthusiasts around the world through its gaming culture and lifestyle, content creation, entertainment and merchandise. SK Telecom and Comcast Spectacor launched T1 in October 2019 and have global operations based in Seoul, Philadelphia, and Los Angeles. For more information on T1, please visit T1.gg.

Just as Samsung TVs have ranked number one globally for 14 consecutive years,¹ the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.

“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”

Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. The 2020 QLED models, which include new and proprietary AI technologies to improve audio as well as picture quality, provide new standards of home audio and entertainment. Using the TV speakers in conjunction with a soundbar to establish the optimal sound, the Q-Symphony feature will produce richer surround sound and provide Samsung’s most immersive audio experience to-date to consumers. This technology received the CES 2020 Best of Innovation award, and is standardized across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).

For more information, please visit https://www.samsung.com.

¹ Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

“We are proud to be one of the founding members of the 8K Association and to have our new lineup of QLED 8K TVs certified by the program,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions. Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”

The 8KA Certification Program aims to distinguish televisions featuring four times as many pixels as the standard 4K televisions for clarity, contrast and color and high dynamic range (HDR) performance. Among the features tested include display resolution reaching 7680 x 4320, peak brightness greater than 600 nits, image transmission of HDMI2.1 and high efficiency video codec (HVEC).

Member companies like Samsung Electronics will be able to promote 8K certified TVs after they are validated by the 8KA. The 8KA also plans to increase educational programming efforts this year across many different industries in order to promote member participation, innovation and content development within the 8K ecosystem.

In addition to expansion across different industries, the 8KA plans to spread promotional activities for the 8K industry through demos, showcasing the advanced technological development of 8K-enabled products, production workflow, delivery options and display devices. The programs and initiatives will showcase how consumers can engage with 8K content, the ecosystem and its standards.

The 8KA anticipates further adoption of 8K content creation, distribution and home adoption, similar to the evolution of 4K standards adoption and consumer purchase cycle over the past several years. To-date, partner companies and organizations have all joined the 8K Association – further broadening the membership to more than 22 companies.

For more information on the 8K Association and Samsung QLED 8K TVs, please visit www.samsung.com.

About the 8K Association
The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of entertainment which is paramount to large screen entertainment. Our activities include development performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.

The authors of this groundbreaking project are Dr. Eunjoo Jang, Samsung Fellow, and Dr. Yu-Ho Won, a Principal Researcher at the Samsung Advanced Institute of Technology. By improving the structure of Quantum Dots, the team managed to hugely improve quantum efficiency, as well as extend the lifetime of the QLED element. The team found, at the conclusion of their study, that their method had improved quantum efficiency by 21.4% and increased the QLED lifetime to a million hours.

“Thanks to Samsung’s distinctive core material technology, we were able to work towards exploring the potentials of next-generation displays,” noted Dr. Jang. “Going forward, we are looking to expand the range of development of ecofriendly displays by adopting Quantum Dots in new structures.”

“This study has enabled the production of Quantum Dots with high efficiency regardless of shell thickness by providing a better understanding of the mechanism that produces Quantum Dots,” added Dr. Won.

In 2015, Samsung launched its Cadmium-free (Cd-free) Quantum Dot TV and continues to lead the development of next generation eco-friendly displays, having obtained over 170 patents on element structure to this end.

Dr. Eunjoo Jang, Samsung Fellow (left) and Dr. Yu-Ho Won, Principal Researcher

CES 2019 has officially begun, and Samsung’s booth is abuzz with people eager to get a closer look at the company’s latest groundbreaking innovations.

Located in the heart of the Las Vegas Convention Center, ‘Samsung City’ is a must-see site for attendees of the tech industry’s biggest event. With ‘districts’ showcasing the company’s newest TVs, monitors, appliances and more, this innovative hub allows visitors to experience, firsthand, Samsung technologies that are taking AI, IoT and connectivity to the next level – and changing the way people live, work and connect.

If you won’t be able to make it to CES to see the company’s innovations in person, don’t fret. Here’s a handy roundup of five key themes that sum up this year’s showcase.

#1 Appliances Get Better with Bixby

Many of the innovations on display in the booth demonstrate dynamic ways that the latest version of Samsung’s intelligent platform, Bixby, will change how people manage daily life.

Housework is a breeze with Bixby-enabled appliances, which allow users to easily automate common household tasks and take the guesswork out of others. For example, when users place their clothes into Samsung’s new Air Dresser, Bixby helps the device select the optimal setting to treat them. It can also help users find the perfect cycle to finish their laundry with the new WF6300R Front Load Washer. Once the laundry load is done, Bixby will automatically set the dryer to the appropriate setting.

In the kitchen, Family Hub’s Bixby integration allows users to streamline everything from meal prep to entertainment. Whether you want to preheat the oven or find a delicious new recipe, with Bixby’s voice support, all you have to do to is say the word.

And thanks to its deep integration with Samsung’s 2019 QLED TVs, you can also command Bixby to tell you more about a particular show or film you’re watching, manage playback controls, and help you find more content you’ll love.

#2 Samsung’s Steering the Future of Display Technology

Speaking of TVs, Samsung kicked off CES 2019 with the reveals of a number of innovative displays that demonstrate how the company is leading the future of this technology – setting new standards for immersion, and making the screen ‘the center of the AI era‘.

Perhaps the most eye-catching addition is the new, 219-inch, 6K version of Samsung’s modular Micro LED display, The Wall. The follow-up to last year’s debut model seamlessly blends into any space – whether it be as a 219-inch 6K screen, a 16:9, 146-inch 4K display, or a 21:9 aspect ratio wide screen. It also features a fresh new user interface, as well as Samsung’s Quantum Processor 8K chip – the industry’s first AI-powered picture-processing engine.

With the push of a button, visitors to the interactive exhibit can see for themselves how the revolutionary processor, which is featured throughout Samsung’s 2019 QLED 8K lineup, upscales any content – regardless of the native resolution – to near-pristine 8K quality.

The combination of pristine QLED picture quality and likewise beautiful aesthetics allow Samsung’s newest lifestyle TVs, The Frame and Serif TV, to offer a TV experience unlike any other. Both feature award-winning designs that elevate the décor of any living space, as well as enhanced smart features that offer users greater control over their content.

#3 Taking Gaming to the Next Level

Visitors to Samsung City will find plenty of fun and excitement, especially when they see what Samsung has in store for gamers.

When gaming, a monitor’s performance can mean the difference between experiencing the thrill of victory and the agony of defeat. Samsung optimized its new, 49-inch CRG9 gaming monitor with gamers’ needs in mind, combining standout specs – including HDR10 support, a peak brightness of 1,000 nits, a 120 Hz refresh rate, and a 5120 x 1440 resolution – to offer users an edge over the competition.

The result of the company’s efforts is the world’s first Dual QHD super ultra-wide gaming monitor, and an official Honoree in the CES 2019 Innovation Awards’ Gaming and Computer Peripherals product categories, respectively. Visitors to the booth can see for themselves how the monitor’s premium performance, immersive design and comfort-enhancing features elevate the entire gaming experience.

Also featured in the showcase is the latest addition to Samsung’s powerhouse lineup of gaming laptops: the new Notebook Odyssey. This year’s model is packed with enhancements that foster next-level gaming experiences, including a flawlessly smooth 144 Hz G-Sync display, an innovative Jet Blade cooling system that ensures smooth performance during heavy gameplay, and other performance-minded enhancements.

#4 Shifting the Connected Car from Concept to Reality

Samsung’s CES 2019 lineup demonstrates exciting ways that the company is steering the future of connected technologies. And perhaps no single exhibit encapsulates Samsung’s role as a driver of innovation quite so effectively as the demo for the latest version of its Digital Cockpit platform.

This year, Samsung is inviting CES 2019 attendees to experience for themselves how the company’s latest advancements in 5G, AI and IoT technologies have allowed it to create a connected car experience that not only adds new layers of comfort to users’ daily routines, but is also seamless, intelligent, and above all, safe.

Hands-on demos illustrate how the platform’s Bixby and SmartThings support offers users seamlessly control over their home’s IoT devices when they’re in the car, in addition to enabling them to easily manage key vehicle functions from home. The platform also takes personalization to the next level – tailoring seat, temperature and entertainment settings to each passenger – and is compatible with a front-facing camera and driver-monitoring system that helps drivers focus on the road and drive safely.

The exhibit also includes an eye-catching diorama that allows guests to see exactly how Samsung’s connected driving and C-V2X (Cellular-Vehicle to Everything) technologies will transform cities just like theirs, helping people commute more safely and efficiently.

#5 Robotic Companions Are on Their Way

The robotic companions that Samsung is showcasing at this year’s event were created to enrich users’ lives, and help make a positive impact in the world by offering solutions for societal challenges affecting the ageing population, and even the environment.

Samsung City hosts a total of four different types of robots, which are being developed for use in fields ranging from elder care to retail. Enlightening demonstrations introduce the first exciting products of the company’s ‘Samsung Bot’ robotics platform, as well as the mobility-focused Samsung GEMS.

(From Left) Samsung Bot Retail, Samsung Bot Care, Samsung Bot Air. The three Samsung Bots were debuted at CES 2019.

Samsung Bot Care is the healthcare-specialized robot, which can measure user’s blood pressure, heart rate, respiration and sleeping state, and is even capable of reminding them when it’s time to take their medicine. The Samsung Bot lineup also includes Samsung Bot Retail, which streamlines ordering and payments and offers a personalized retail experience and Samsung Bot Air, which uses sensors to detect the precise source of pollution and purify the air.

Short for “Gait Enhancing and Motivating System,” Samsung GEMS assists users with walking, and can also help them strengthen their muscles and improve their mobility and balance.

And thus concludes our roundup of Samsung’s key themes for CES 2019. If you happen to be attending this year’s event, be sure to stop by the company’s booth to experience these and other dynamic innovations for yourself. And don’t forget to stay tuned to Samsung Newsroom for more updates on the company’s latest technologies.

Samsung Electronics announced today its new 2019 lifestyle TVs, The Frame and The Serif TV, will be on display at CES 2019, the world’s largest consumer electronics show in Las Vegas. The 2019 Frame and Serif TV combines award-winning and innovative design that fits any home décor with superb QLED picture quality and Smart features to provide consumers with the best possible TV functionality.

The Frame and Serif TV, Samsung’s flagship lifestyle TV lines, go beyond the traditional concept of a TV to pieces of home décor that elevate the design of any living space. At CES 2019, this year’s Frame and SERIF TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

The 2019 Frame by Samsung

When it is not being used to enjoy TV or movie content, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. In addition, The Frame’s Luminance Sensor adjusts colors on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.

This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% color volume. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off.

In addition, The Frame’s Art Store ¹ is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, Te Papa in New Zealand have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.

The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.

SERIF TV

The Serif TV was developed as an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.

The 2019 Serif TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED lineup, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019, as well, to reach a wider base of consumers.

¹ Samsung Art Store: $4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte.

Samsung Electronics is committed to developing products that suit consumers’ changing lifestyles. Along this line, Samsung understands that the TV screen is everywhere these days – no longer just serving its traditional role of a television provider. TV screens are becoming the ultimate lifestyle product, and Samsung is at the forefront of evolving screens beyond previous size, resolution, form and usage limitations. For the first in the Online Docent series, Samsung invites you to join us on a tour of Samsung’s TV technology, straight from the City Cube Berlin. Read on for a virtual guide of the state of the art display technology on offer in Samsung’s dedicated booths at the IFA Exhibition Hall.

The Ultimate in TV Picture Quality: QLED 8K

This year at IFA, Samsung is introducing the QLED 8K, the very latest example of how Samsung products put you right into the center of the action. Right at the front of the visual display zone is a curved wall showcasing the QLED 8K, offering users the most advanced version of the current TV image on the market.

In the example video, see how 8K video brings you so close to the image with an immersive result that is truly life-life, making you feel like you could reach out and touch the details on screen; the quality of the image means you can even make out the minutiae of the hair on the ant’s back. This is because the QLED 8K has 33 million pixels, four times more than a 4K UHD TV. Because more pixels are packed into the same size display, you can sense the real vividness and clarity of the image even when looking close-up. In particular, extra-large screen options of 65-inch, 75-inch and beyond give you an unprecedented sense of depth, just like being in a movie theater.

With 4,000 nit peak brightness –the highest amongst mass-produced TVs and the standard followed by major Hollywood studios – viewers can see things they have never seen on a TV screen before. Real 8K resolution, combined with QLED Quantum Dot technology and Q HDR 8K, has come together to create the viewing experience that users actually want – be it the detailing in the flicker of a campfire or the contrast balance of afternoon sunlight passing through leaves.

At this exhibit, visitors can get a sense of the QLED 8K’s revolutionary AI upscaling features, which transform UHD, HD and even SD content into near-8K quality resolution. On the right-hand side of the 8K HL Zone, an informative panel is set up to inform visitors about the 8K QLED’s AI features. The 8K AI Upscaling capabilities use machine learning to upscale your content to near 8K standards. Visitors can compare 4K and upscaling 8K picture quality: details not previously visible in at 4K resolution are now rendered vividly present. Comparing the two resolutions of the same content side by side, you can clearly see how the upscaling feature optimizes textures and features so that they appear sharp and life-like, in comparison with the other resolutions which, next to 8K, appear pixelated and less vibrant.

Smarter Lifestyle, Meaningful Screens: Perfect Solutions

Moving along to the Living Room section, visitors can peruse the multitude of Samsung’s solutions to keeping your television and living space as aesthetically pleasing as possible, such as the One Invisible Connection.

Across from this presentation space is the Ambient Mode Zone, offering the ultimate in complementary smart TV design. With Ambient Mode, Samsung presents a rebuttal to the notion that TVs are useless once switched off by enabling users to customize the ‘off’ screen with pictures, weather updates, soothing patterns – and, as demonstrated to visitors in the Ambient Mode Zone, even existing wallpaper patterns for seamless design consistency.

Just next to this Ambient Mode display is the Contest booth, showcasing the finalist designs for this year’s exciting competition put on by Samsung and design magazine Dezeen to create the next Ambient Mode lifestyle screen options, conceptualized by users themselves. The competition’s grand prize winner is to be announced here at IFA, with shortlisted works on display at Ambient Mode Contest booth.

Fine Art for Every Taste, Made Effortless: The Frame 2018

Directly across from the Ambient Mode presentations is The Frame 2018, a game-changer in the lifestyle TV category. Visitors are enjoying the latest improvements to The Frame’s beloved art display features, with various screens showcasing the ‘Slideshow’ function, which changes the display content automatically on user-set time patterns. The ‘Favorite’ feature can highlight and prioritize the most-viewed artwork so that users can view their favorite contents, displayed in crystal-clear quality. The variety of content options offered by The Frame has also expanded to feature over 850 iconic pieces of art, with new artworks available on the Frame’s Art Store from such revered collections as the Tate, London, and the Uffizi, Florence.

The Future of Content Displays: The Wall

Coming now to the very front of the visual display section, and the end of our tour, we reach the Wall – the zenith of display technology that goes beyond previous conception s of screen size, resolution and form limitations. Visitors to this presentation are experiencing the awe-inspiring  picture quality and definition of the 146-inch screen with a module-based, bezel-less design and MicroLED technology. MicroLED technology emits color and light without color filters and backlights, and ultra-low reflection black technology and HDR10+ further contributes to the most vivid, life-like image quality to date.

Visitors are taken aback by the luminosity of the Wall’s image quality, with none of the images – regardless of scale – losing their contrast or textures. Not a single detail or color point is compromised on this impressive display. The Wall is built with inorganic materials for excellent luminescence efficiency and durability, and is free from the burn-in. The Wall for B2B was launched in June this year, and this latest Wall will be released for home line next year.

Stay tuned for further installments in this series exploring more of Samsung’s IFA 2018 booths and find out more about different ways Samsung Electronics is making the everyday more innovative.

Samsung’s QLED TVs recently became the first TVs to be certified burn-in free by video, an acclaimed German tech magazine.

The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality. The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today.

The Details

‘Burn-in’ refers to the phenomenon in which static images (such as channel logos, or the health bar in a console game), displayed for an extended period of time, leave a permanent outline on a screen.

Examples of burn-in on conventional TVs

Conducted in conjunction with connect Testlab, a world-renowned testing lab, the 72-hour stress test evaluates a TV’s ability to stand up to the exacting levels of performance that we require in TVs today, focusing specifically on the portrayal of HDR (high-dynamic-range) video.

With some display technologies, memory effects will already keep glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up. The findings indicate that QLED TVs are unaffected by burn-in and afterglow, and that fixed images may be displayed on them without risk, regardless of duration.

Why Burn-in Matters

Assessing a TV’s susceptibility to burn-in is key to determining how long it will last – and ultimately whether it’s worth your money. Although all screens get dimmer with age, burn-in’s adverse effect on picture quality can significantly shorten a TV’s lifespan.

On average, based on typical use, consumers should expect their TV’s picture quality to remain roughly the same for anywhere from seven to ten years. What’s interesting to note is that the definition of that term – ‘typical use’ – has expanded in recent years with the rise of binge-watching video and the development of exciting ‘smart TV’ functionalities. Now, on a typical day, we may switch on the TV to watch the latest episode of a favorite show, start a gaming session with friends, or manage our home’s IoT appliances.

Speaking of enjoying dynamic content, these days, so many of our favorite shows and games feature HDR support, which means video that’s brighter and more immersive than ordinary content. As time goes by, however, HDR content can wear down a TV – accelerating burn-in and reducing its lifespan.

In addition, as illustrated by innovative functions like Ambient Mode, which allows QLED TVs to display beautiful, aesthetic-enhancing images when switched off, Samsung is constantly exploring ways to help people get more use out of their TV. Each new function results in TVs being utilized for longer periods of time, which makes durability issues like burn-in more important than ever.

How QLED TVs Deliver

The source of QLED TVs’ durability lies in Samsung’s use of inorganic Quantum dots. Unlike display technologies based on organic materials, Quantum dots do not degrade over time. This allows QLED TVs to offer exceptional picture quality that not only lasts much longer than other displays, but is guaranteed to be burn-in free.

The experts at video are not the first to put Samsung’s guarantee to the test. In fact, industry-trusted TV review site Rtings.com recently conducted a stringent series of tests that measured image retention in dozens of TVs from the market’s leading brands. The pivotal portion of the tests, which reflected typical use conditions, placed colorful logos on the TVs for 10 minutes and measured how many minutes, if any, it took for the imprinted images to disappear.

Samsung’s QLED TV passed with flying colors, earning a perfect score for image quality and lack of burn-in. When subjected to the same tests, however, other displays fared far less well – succumbing to burn-in, and in doing so, further confirming QLED TV’s industry-leading durability.

What it means for Samsung

Rtings’ assessment and video’s certifications are products of Samsung’s steadfast commitment to offering consumers the very best in terms of picture quality.

As Doochan Eum, Samsung Electronics’ Vice President of Visual Display Business, explains, “Consumers simply don’t want to put up with a display that’s not built to handle how we use our TVs today. Quantum dots’ longevity and ability to express 100 percent color volume allow QLED TVs to provide a level of picture quality that will remain consistent and captivating for many years to come.”

Photo Courtesy of Russie Sanders @ 2018 New Revolution Media

Once a year, E3 – one of the world’s largest electronics and gaming conferences – brings the video gaming industry’s most innovative creators to Los Angeles to showcase the latest technology and products.

Samsung joins the excitement every year and this year, kicked off the QLED TV Gaming Experience on a tricked-out semi-truck, now on tour in the U.S.

The gaming rig features the newest line of QLED TVs, packed with next-generation features to deliver the ultimate gaming experience. They’re the first TVs to support AMD’s Radeon FreeSync Technology, with adaptive refresh technology for stutter-free gaming, less screen tearing, and more fun.

Samsung’s QLED TVs also have auto game mode and an ultra-fast motion rate, making them perfect for newer consoles with 4K resolution and HDR. E3 Attendees were invited to compete with each other for great prizes to see who can record the fastest lap while playing Forza Motorsport 7.

Photo Courtesy of Russie Sanders @ 2018 New Revolution Media

With Samsung’s FreeSync technology QLED TVs, extra smooth gameplay visuals have never been so accessible or in such an immersive format. Samsung’s 2018 QLED TV range is available at a variety of price points and screen sizes from 55” to 82”, so anyone can enjoy the QLED experience at home.

Source: US Newsroom

Abhijeet Solat, Samsung Display’s technical sales manager, presented the 8K market trends at QLED & Advanced Display Summit, held in Los Angeles on June 27, 2018.

“Samsung has built a reputation for its history of innovation and groundbreaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED technology to the consumers and continuing our investment in enhancing the viewing experience.”

The QLED & Advanced Displays Summit was co-hosted by Samsung and Insight Media, an advanced display consultant focusing on the display industry. During the event, Samsung demonstrated enhancements ranging from HDR10+ mastering workflows to Automatic Color Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

Participants, including industry experts and influencers attended to experience live demonstrations and spark dialogue about the current state and challenges of TV technologies. Above all, the QLED TV demos highlighted Samsung’s efforts in pioneering HDR capability by applying next-generation enhancements for the benefit of consumers.

The event featured a number of prominent experts in the display industry – ranging from academia experts in the MicroLED technology sector and consultants specializing in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organizations also attended to discuss TV technology-related topics that included:

• 8K Ecosystem: Insight Media, Panavision, Samsung Display Company, and Display Supply Chain Consultants
• Quantum Dots: Palomaki Consulting, Nanosys, Nanoco, and Samsung Advanced Research Institute
• Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays, and ColorFront
• HDR Cinema: Samsung Research America, LightView, and MKPE Consulting
• MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode, and N-Tech Research

Martin Fishman, CEO of SpectraCal, described the Automatic Color Calibration program (left) and Florian Friedrich of FF Pictures explained the HDR10+ mastering workflows (right) at the demonstration of the summit.

For more information about Samsung’s QLED TVs and the QLED & Advanced Display Summit, including speakers and sessions, please visit: www.displaysummit.com/2018-qled-and-advanced-display-summit-at-hollywood.

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.

At the 2018 Electronic Entertainment Expo (‘E3’) in LA this June, Samsung QLED TVs were exhibited as part of Microsoft’s Xbox booth. The 75-inch QLED TV screens caught the attention of keen gamers, with a long queue forming in order to enter the showroom. Players enjoyed an unparalleled 4K HDR gaming experience, featuring stunning graphics and quick response times, with the QLED.

Samsung’s 2018 QLED TVs have evolved to merit the title of the ‘monster’ of the gaming industry. They offer gamers a low input lag of no more than 15ms (0.015 seconds), a rich viewing experience achieved by 100% color volume and High Dynamic Range (HDR) 2000, and Radeon FreeSync for the seamless playing of even the most demanding games.

Fighting Input Lag in FPS Games

Input lag can be a critical issue for those players who want to enjoy fast-paced games like first-person shooters (FPS) or fighting games. Input lag, or input latency, is the delay between the TV or monitor receiving a signal and it being displayed on the screen, or the delay between pressing a controller button and seeing the game react. It is important in gaming because even a 0.01 second reaction difference can determine the difference between a winning and losing move in an FPS game.

Samsung’s QLED TVs have input lag reduced to 15ms (1ms = 0.001 seconds), faster than conventional TVs which have a 20-30ms lag on average. Gamers can fully immerse themselves in games on their QLED TVs with minimal lag. QLED TV’s Auto Game Mode also changes features including response speed for game optimization. When users start a game on a console such as Xbox, the TV automatically recognizes the game and sets the correct game-related settings.

Optimized Picture Quality for Immersive Gaming

Today’s games are characterized by feature film-quality storylines, cinematography and graphics. Game characters and avatars are becoming more and more lifelike, as are the landscapes around them, often offered in full 360-degree rotation to the player for the most immersive experience possible.

In order to deliver this virtual realism to gamers, game platforms feature the latest in color, contrast and imaging technology, as well as 144Hz refresh rates for high frame-rate gaming. Samsung’s 2018 QLED TVs are the first in the TV industry to use Radeon FreeSync in collaboration with global graphics card maker AMD. Radeon FreeSync puts an end to choppy gameplay and broken frames, bringing smooth gaming and the fluidity of gaming monitors to the big screen.

With the Samsung QLED TV, gamers can experience the cutting-edge display performance they are used to. The QLED TVs feature HDR10+ for crisp and detailed images, as well as 100% color volume for greater image depth in both the day and nighttime, at any brightness level. Samsung’s Anti-reflection technology is another bonus for reducing eye strain and optimizing gameplay.

Enjoy Over 15,000 PC games with Steam on TVs

As well as their favorite console games, users can also play Steam games on their QLED TV. Steam is an online game platform with over 120 million users globally.

In order for QLED users to enjoy the full offering of the Steam platform, all they need to do is head to the Samsung Smart Hub and download the free Steam Link app. No supplementary hardware is necessary for users to be able to access the 15,000+ games offered by Steam on the large-inch QLED screen.

In addition, gamers don’t need to bother with changing the settings on their QLED TV in order to access their favorite console games. Just turn on Auto Game Mode and start your console.

No Screen Burn-In, Guaranteed

TV screens suffer from performance decline over time, with static images and fixed interfaces leading to image retention and consequently the burn-in issue. With Samsung QLED TVs, however, you no longer need to worry about burn-in.

Rtings, an industry-trusted US TV Reviewer, ran a test for permanent image retention. Different kinds of TVs were kept on for 10 minutes, running a test pattern in a loop. The 2017 QLED TV scored 10/10 for image quality and lack of burn-in, while some screens achieved a mere 5/10.

The durability of the QLED TV screen is due to groundbreaking Quantum Dot technology. Quantum dots are made of inorganic materials, which translates to longer-lasting displays that do not develop the burn-in issue. Displaying the same image or scene for long periods of time will not leave unpleasant ghost images on your QLED TV, enhancing the gaming experience.

“Today’s TVs are like all-round players. More and more, people are enjoying everything on TV such as games, the internet, or smart functions provided by IoT,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “The huge-screen QLED TV with best performance and durability will take the gaming experience to the next level.”

Viewing Assisted by AI

With so much sport available to watch this summer, viewers might need a little help locating the events they want to watch. Samsung 2018 QLED TVs are furnished with Bixby and a Universal Guide, two intelligent features which make browsing for content even easier.

Bixby, the intelligent assistant, allowed the Newsroom to search for the team or game they wanted to see using a simple voice command, without scrolling through the schedules of every TV channel looking for content. So when viewers pressed the microphone button on their remote control and said, “Find Channels Showing Brazil Games”, a list of matches played by Brazilian teams appears on the screen.

The Universal Guide is equipped with a specialized Sports tab that recommends relevant content provided by the TV’s cable and satellite connections, as well as online streaming content, in a single place and prominently displays the titles of on-air sports games at the top of the screen.

Full Immersion at Home

When the grand stadium appeared on the 75-inch screen, the Newsroom gasped with delight. As they sat back to watch the TV, the green grass spread out lusciously before their eyes and all had the feeling that they were present at the live event. A big screen is critical to this sense of immersion. That’s why 2018 QLED TVs offer a full lineup of large screens – up to and including an 82-inch model.

When watching TV together with family or friends, people sitting at the edges of the group can often feel left out of the action, unable to see the full picture due to glare. To ensure that there are no more elbow-fights for a prime spot on the couch, Samsung QLED TVs have adopted Anti-reflection technology, making every seat the best spot for taking in the game. Anti-reflection also reduces the TV’s reflection of surrounding room lights when watching in the evening, so that viewers can see everything comfortably. The screen even captivated the audience from a distance and viewing was uninterrupted from any position around the room.

Vivid Pictures in Any Condition

The QLED TV’s 4K resolution gave the Newsroom a dynamic view of players’ movements. When watching sports on conventional TVs, the picture can appear blurred or broken because of the fast movements on the screen. However, the QLED TV guarantees clean picture quality with a 4K Q Engine, which automatically improves image quality and expresses hidden details.

Even viewed in the dark, Samsung 2018 QLED TVs fully expressed every small detail, like the sweat dripping from players’ foreheads, the players’ feet deftly maneuvering the ball around the field and the texture of a patch of turf flying from the ground. Direct Full Array technology ensured accurate and solid picture quality by controlling the individual brightness of the numerous tiny cells that light the screen, thus enhancing contrast around bright colors.

Under bright lighting, quantum dot picture quality shined through. Samsung 2018 QLED TVs are equipped with 100% Color Volume, which rendered the vivid realism of the stadium, regardless of ambient brightness. In addition, HDR (High Dynamic Range) 2000 technology expresses up to 2000 nit of brightness, which allowed viewers to clearly see the trajectory of the ball against a backdrop of bright colors from the sun, spectators and signs, or distinguish the back number of a distant athlete.

Optimized Sound for Heart-Racing Moments

At a live sporting event, layer upon layer of sounds from all around the stadium create a rich tone that is utterly unique. The melodic chants of the crowd, the sharp blast of the referee’s whistle, the shouts between players and the quiet hush before a crucial moment all blend to create an electric atmosphere.

QLED TVs up the intensity of sounds by automatically optimizing sound mixing according to the content displayed. The viewers put away their remote controls and were fully immersed. Understanding the difference between the spectators’ roars and commentators’ voices, the automated technology helps users focus by lowering the volume of surround sound when commentators are speaking, but raising the volume of the crowd at moments of excitement.

In sport, winners and losers can be decided in a split second. Watching sports on a Samsung 2018 QLED TV, viewers can enjoy every minute and every second, as if they were really there.

* Product specifications may vary depending on models and locations.

For decades, the TV has been a static object, confined to sit on the outer edges of a room or inside a cupboard, never moving from a single space as we attempt to hide away the cables that bring it to life. Yet Samsung Electronics believes that the TV should be an agile and dynamic device, with the flexibility to be positioned anywhere within in space and moved whenever desired. Combining cables into a single line, the One Invisible Connection was thus conceived to eliminate clutter and free the TV from its past.

Recently the Newsroom sat down with the One Invisible Connection managers to take a closer look at the journey from product planning to development, as they created this innovative solution.

Samsung Electronics’ Visual Display Division, who planned and developed the One Invisible Connection. (From left) Junghwa Choi, Mingu Roh, Duhee Jang, and Seungbok Lee.

First-of-its-kind Flexibility

The first development in Samsung’s dramatic reduction of cable clutter was the One Connect Box, a hub for connecting various A/V components to the TV, introduced in 2013. Building on this work, in 2017, the company debuted the Invisible Connection, which combined all data and A/V lines into a forked cable. This year, it unveiled a first-of-its-kind innovation: a new One Invisible Connection that integrates everything – data and power – into a single cable.

“Invisible Connection” for 2017 QLED TVs (left) and “One Invisible Connection” for 2018 QLED TVs (right) Last year, there was a separate power line, but it was completely integrated into one cable this year.

The new One Invisible Connection is the culmination of the team’s combined efforts to overcome numerous obstacles. “Last year, we focused more on the appearance to create a design that seems invisible. But this year, while developing the newer version, we looked closely at real households to see how the cables were actually installed,” remarked Mingu Roh from the Product Strategy Team. “People would twist and mold the cables to hide a power line out of sight. So, we thought integrating the lines into one single cable would be fundamental to increasing the TV’s freedom.”

The greatest technical hurdle was to allow a customer to freely change the location of their TV around a room, without being hindered by bulky power or data cables. Junghwa Choi from the R&D Team explained, “We developed a solution which uses high-speed SerDes, optical communication, and error compensation technology to integrate the power and data lines into one thin cable.” Seungbok Lee from the R&D Team added, “We decided on this route after careful deliberation.”

The cable provided with the TV is 5 meters in length, but if needed, the line can be extended up to 15 meters, with the separate purchase of a longer One Visible Connection.

This is how Samsung 2018 QLED TVs were freed from spatial restrictions. With the One Invisible Connection, users can easily move their TVs, avoiding the tiresome process of reorganizing tangled lines and unplugging the powerline from the outlet. No longer required to be positioned close to sockets or in front of a sofa in the living room, the TV can be enjoyed anywhere in the room.

Safety First

The One Invisible Connection has piqued public curiosity and raised certain questions concerning safety for small children and animals. Keeping these considerations at the forefront of their minds, the R&D Team undertook the sizable task of designing an ultra-thin cable that safely allows high-voltage transmission.

Customer safety was the team’s top priority in any situation. Focusing on the management and reduction of various safety risks led them to develop a new piece of technology: an over-current protection circuit that shuts off power in the rare case of overheating. In risky situations, the One Invisible Connection immediately cuts off power. “If it is unplugged or disconnected, power is cut off within two seconds for safety purposes,“ said Duhee Jang from the R&D Team.

Samsung was approved by Underwriters Laboratories (UL)*, guaranteeing the safety of the One Invisible Connection. Nevertheless, the certification process itself was challenging, as there were no pre-existing standards to measure the new development against. In fact, Samsung created a new standard.

“We worked closely with UL from the beginning of the project to define customer needs and standards. Given the time constraint, the Planning and R&D Teams had to work simultaneously and these profound efforts are why the successful development and optimization of the One Invisible Connection are particularly meaningful,” said Lee. “UL Marks are the most widely recognized safety certification marks in the world. We are proud of the fact that we were able to present these new standards,” he added.

First Impressions

Resolving the shortcomings of traditional cables, the developers of the One Invisible Connection paid close attention to consumer preferences. On their home visits, they had also gained insights about consumer perception of cable thickness.

Roh said, “There was feedback that thin cables seem vulnerable and unstable. People even asked me, ‘Is it OK to have a cable this thin?’ So the team began its research and verification process to find an optimal thickness that would also assure users.”

As the product evolved into a hybrid cable containing both power and data lines, the team enhanced durability by swapping materials. “The major changes include switching the cable material from Kevlar to the more durable Teflon on the outside,” Choi elaborated. “It successfully integrates several important technologies.”

In their desire to blend it seamlessly into the home, the team went beyond the traditional boundaries of the TV. Some may doubt the importance of a cable, but Samsung’s One Invisible Connection is at the forefront of the evolution of the TV from simple audio-visual medium to a lifestyle product.

In consideration of the growing trend of consumers seeking greater convenience from their products, maximizing mobility is the future of TV design. The team hopes it will soon be the norm that people move their TVs anywhere around their homes.

^*UL is a global safety consulting and certification company, approved to perform safety testing by the U.S. federal agency Occupational Safety and Health Administration (OSHA).

As TVs get bigger, their design has become ever more important. According to a Samsung Electronics survey of US consumers last year, almost eight out of ten (77%) of the respondents who plan to purchase premium TVs over $2,000 answered that they consider ‘design’ to be important.

Continuing its design innovation for TVs since the launch of the Bordeaux TV in 2006, Samsung has once again created something beautiful in the QLED TV. The QLED TV is a work of art that naturally melts into a living space. Of its features, Ambient Mode, which turns the “off” screen into a new display, and the Invisible Connection, which combines power and data lines into one, best accentuate the TV’s beauty and its harmony with the surrounding environment.

1. ‘Ambient Mode’, the Revival of the Black Screen

TVs are turned on for only five hours a day on average, yet they occupy a large space on the wall in the living room. This means TVs hang on the wall just as a black screen for more than 19 hours every day. With a TV turned off, it is easier to see dust or fingerprints on the screen – especially when the screen is large.

This year, Samsung Electronics unveiled Ambient Mode for the QLED TV, turning an empty screen into a display that depicts images and information. Ambient Mode is unique and unparalleled as it literally allows the TV to blend seamlessly into the room.

“See the Sun in the Morning and Hear the Raindrops – All via TV”

Using just a picture of the wall taken by SmartThings, a mobile app which connects IoT home appliances, and a pattern generator to square the color with the wall’s texture, Ambient Mode can mimic the pattern behind the TV to complement the consumer’s home styling with a chameleon-like visual camouflage. Details of the photo, such as contrast and brightness, can be adjusted and further edited to make the display more authentic. What’s more, users can display family pictures on their TV screens, blending naturally with the patterns of their walls, like a picture in a frame.

The new model arrives along with features that sense the conditions of the outside surroundings such as weather and brightness, and changes decorative content to deliver valuable information throughout the day. For example, the TV display can show sunrise at six in the morning and play chirping sounds of crickets in the evening. If it rains, users can even hear the sound of rain via the QLED TV.

“The Freedom from Burn-in”

Ambient Mode also increases the QLED TV’s operation efficiency significantly with energy-saving functions that turn off the screen if users are not nearby. The SmartThings app detects mobile signals (Bluetooth Low Energy) and passes on the information to the TV. With an auto-dimming sensor, the TV’s brightness and color can be adjusted according to the viewing environment. In the dark, Ambient Mode is automatically turned off to prevent unnecessary power consumption.

In addition, the QLED TV’s inorganic quantum dot technology is free from burn-in, letting users appreciate Ambient Mode as much as they want without seeing afterimages, even after a static picture has remained on screen for an extended length of time. Samsung Electronics is the only company in the industry that offers a 10-year burn-in warranty.

2. Invisible Connection, Integrating TV Cables into One

As the number of TV peripherals increases, messy cables are exposed around the TV – and are often hidden inside the wall for aesthetic reasons. To gracefully harmonize the device into its surroundings, Samsung devised the One Visible Cable for its QLED TVs. Following the introduction of ‘Invisible Connection’ which combines complex connection lines into a single cable last year, Samsung unveiled the first-of-its-kind innovation by merging power lines into one line.

“The First TV to Integrate Power and Data”

With high-speed SerDes and optical communication technology, the Invisible Connection transmits audiovisual signals and data as well as power. Often, transmitting sensitive data at high speeds through an optical cable with a power line is likely to cause interference and noise. This, however, can be reduced by Samsung’s error compensation technology.

Made of inconspicuous transparent materials, the Invisible Connection is the perfect solution to tidy up the area around the TV and eliminate visual distractions. The cable offered is 5 meters in length, but if needed, the line can be extended up to 15 meters with separate purchase of a longer One Visible Cable. Thanks to the cable’s color and material easily blending in with the wall, users can now truly appreciate minimalism in interior design in their living rooms.

Accentuating safety as a key aspect of the Invisible Connection led Samsung Electronics to develop a new piece of technology. The over-current protection circuit cuts off power automatically as soon as users unplug or disconnect the cable. Samsung successfully stabilized high-voltage transmission and was approved by Underwriters Laboratories (UL), a global safety testing and certification company.

“Ambient Mode makes the invisible visible, and the Invisible Connection makes the visible invisible. Despite the two features’ roles being seemingly different, they both share the same purpose: to maximize spatial value and alter the lifestyles of consumers,” said Taeyoung Huh, Vice President of Samsung Electronics. “Samsung’s QLED TV and its technologies remains at the heart of creating a better-than-ever TV experience for all of our users.”

* Product specifications may vary depending on models and locations.

Samsung Electronics today unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s most iconic backdrops like Barcelona and New York City.

Following the success of Samsung and Red Bull’s first extreme sports collaboration titled ‘See the Unexpected,’ the new concept highlights the intensity of skateboarding while also showcasing the capabilities of Samsung’s QLED TVs. Available in ultra large screen model sizes that range from 65 to 88 inches, the QLED TV can express the most immersive and lifelike picture quality on the market today, capturing every color and movement with pristine clarity.

“On the ultra-large screen of QLED TV, viewers will have an immersive experience as they watch the ‘See the Bigger Picture’ video with Pedro Barros in its full glory, and we’re excited to have partnered with Red Bull once again to highlight how brilliant extreme sports appear on screen,” said Sunghee Han, Vice President of Visual Display Business at Samsung Electronics. “As we continue to grow our QLED TV lineup, our partnerships with brands like Red Bull will play an essential role in providing consumers with thrilling content optimized for premium TV viewing.”

Throughout the video, viewers are treated to several different concepts within the construction of a virtual, two-story indoor skate park. As Barros skates through the structure, a new aesthetic dimension is revealed, ranging from the bold architecture of Barcelona and the heat of the African desert to the concrete jungles of New York and San Francisco. Globally renowned artists, including RYNoART, Steve Fawler, Kirsten Poulsen, Sophia Langner, Marco Reinhardt, PTLN, NXT LVL and C-Bass contributed to the design of the virtual skate park. All of their work was brought to life by Starelation and a master ramp-builder Andreas Schutzenberger who constructed the concept over an eight-week period.

The video’s star, Pedro Barros, is an international sports celebrity famous for winning six gold medals, three silver medals and one bronze medal at the X-Games. He is also the top overall Bowl title-holder from the World Cup Skateboarding for four consecutive years from 2010 to 2013 and was third in 2014 and 2015.

The ‘See the Bigger Picture’ video will be shown on QLED TV screens at Samsung retail stores beginning in June, as well as on Samsung and Red Bull social media channels.

To learn more about Samsung’s QLED TVs, please visit www.samsung.com.

The UK is getting ready for TVs, digital displays and cinema screens across the country to switch off as Samsung rolls out an advertising campaign that interrupts scheduled ad breaks with several seconds of ‘TV blackout’.

The disruptive campaign is designed to trick viewers into thinking their TV has been ‘switched off’, thus highlighting the default status of the TV in the home while it is not in use. The darkness ends, with text emerging: “This is your TV screen… most of the time; a void full of nothing.” The adverts will go on to explain that Samsung QLED TVs boast an ‘Ambient Mode’, which allows TV sets to blend in with their surrounding interior design, or display imagery when not in use, meaning that consumers need never see the void again.

The #TVblackout campaign will leave a large footprint, stretching across 10 days, with over 200 TV spots on multiple channels and networks, and reaching an estimated 49 million viewers. Launching on May 25, popular Friday night viewing that will be disrupted includes Coronation Street (ITV), The Simpsons (Sky) and First Dates (C4). In an audacious move, Samsung will also air the ad during the commercial breaks of the Champions League final on Saturday May 26, informing the audience that it is “time to adjust your set.” The campaign will also take over digital displays at the iconic Piccadilly Circus, as well as interrupting the famous Pearl and Dean theme tune during the adverts before cinema screenings of “Solo: A Star Wars Story”. 

This isn’t the first time that UK viewers have been targeted by Samsung’s innovative campaigns. In November last year, Samsung premiered Washing Machine: The Feature Film at London’s Leicester Square, which layered a dramatic original score by celebrated composer Michael Nyman over the filming of a 66-minute family wash cycle. The unique project built upon the impact of a 3 min 20 sec advert featuring a QuickDrive wash cycle, which was broadcast during a complete ad break takeover of one of Britain’s most popular TV programs. 

*Samsung QLED ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours

Source: UK Newsroom

Samsung Electronics designed its 2018 QLED TVs to help redefine ‘immersion’ as it relates to TVs. The devices feature a finely polished design that naturally blends in with its surroundings, fostering captivating viewing experiences when on, and enabling users to remain completely immersed in their daily activities when off.

Introducing the new, intricately refined QLED TV – a TV whose engrossing visuals and boundless, 360° design offer users the unprecedented experience of total immersion.

Eliminating Distractions

The 2018 QLED TVs’ clean-cut design enables users to be utterly immersed in their favorite content. Because convoluted cables are distracting, the TVs feature the One Invisible Connection, which combines the AV and power lines, along with the cables of peripheral devices (via the One Connect Box), into a single, transparent cable that eliminates visual distractions and keeps the area around the TV tidy. This first-of-its-kind innovation can also be extended up to 15 meters, so users may freely position their TV without worrying about its proximity to a power source.

QLED TV’s minimalist styling is bolstered by its No Gap Wall-mount, which allows the display’s sleek metal frame to be neatly and easily installed flush against the wall. Each TV is also compatible with an array of stylish stands. Designed to blend in with a wide range of living spaces, the stands ensure that the displays look stunning from any angle, and offer users the freedom to position their TV wherever suits their lifestyle.

Built to Blend In

* The image shown is for illustration purposes only. The details in the screen may differ from the actual product, and product specifications may vary depending on region and model.

When crafting the TVs, Samsung carefully contemplated a design that would gracefully harmonize with its surroundings even when the TV was turned off. This ultimately led the design team to develop QLED TV’s new Ambient Mode, which makes it seem as if the TV is projecting the wall behind it. This design element creates a sense of spatial consistency by enabling the TV screen to seamlessly blend in with the wall.

The SmartThings app features an array of built-in images to suit a wide range of living spaces, and also allows users to take a picture of their own wall to set as their Ambient Mode image. Useful day-to-day information, such as the time, weather or news, can also be also displayed in real time, and accessing the feature is simple, thanks to the addition of a dedicated Ambient Mode button on QLED TV’s One Remote Control.

In addition, thanks to Samsung’s energy-efficient technology, Ambient Mode is easy on electricity bills. When activated, the screen brightness is automatically adjusted according to the viewing environment to minimize power consumption. And because Samsung’s QLED technology is guaranteed to be burn-in free, users may enjoy the feature without worry.

Illuminating the Essence of the QLED TV Experience

*Onscreen images are not embedded in the product.

Samsung’s 2018 QLED TVs completely redefine the viewing experience. Rather than describing that experience with a plethora of words, Samsung has chosen to express the product’s concept with a variety of images.

Samsung has crafted Onscreen images that offer users unique visual encounters, taking ordinary things such as a flower, a butterfly or a feather, and transforming them to create visually extraordinary experiences. These visually rich Onscreen images showcase colorful splendor, effectively setting the stage for QLED TV’s vibrant images and exceptional picture quality.

As the new ‘face’ of Samsung’s 2018 QLED TVs, Onscreen images are both points of intersection between the user and the product, as well as channels through which Samsung conveys its design values of injecting the sheer joy of viewing into everyday life.

1. Extra-large 75-inch TV, Presence in All Lineup

The TV is getting bigger. Regardless of the size of the living room, large-size TVs tend to be preferred, and TVs in this category (over 75 inches) are expected to grow by more than 30~40% each year. That’s why the 2018 QLED TV lineup features more models over 75 inches than in previous years.

Each QLED TV offers truly immersive visuals that have been optimized by Samsung’s Q-Engine technology to reduce or eliminate issues that can affect other large TVs, such as noise and juddering. This allows the TVs to provide superior image quality compared to other large displays and makes fast-paced action in a sport or scene appear smoother and more realistic.

What’s more, the 8K QLED TV to be launched in the second half of this year is equipped with high-definition conversion technology that uses artificial intelligence to upscale the picture up to 8K. As a result, users will be able to immerse themselves in the content on a large screen regardless of the image source.

2. Deeper Contrast in Any Environment

When it comes to producing accurate images, contrast is key. In 2018, Samsung QLED TV dramatically improved contrast ratio and deep color with its 100% color volume.

Samsung’s QLED TVs feature a new ‘Direct Full Array’ that carefully regulates brightness. This cutting-edge technology employs a full grid of LED backlights to ensure that each section of the screen is accurately illuminated in order to deliver the best possible image quality. This feature allows the QLED TVs to darken specific areas of the screen while simultaneously illuminating others. This creates dazzling contrast – with brighter brights and darker darks – and allows content that’s been optimized to feature rich, nuanced color, such as HDR10+ video, to really shine.

Additionally, ‘Ultra Black Elite’ is a new anti-reflection technology that makes on-screen blacks perfect. It eliminates screen reflection to ensure that images remain sharp and vibrant at any angle.

3. Bixby Support, Easy Connect & Content Share

Many people feel a hassle to install a separate app and use the cloud. The 2018 QLED TV is based on a new platform called ‘SmartThings’, a cloud solution called ‘SmartThings Cloud’ and a single AI called ‘Bixby’. It automatically recognizes devices and provides the convenience of connecting and managing all devices through a single cloud.

The new Samsung QLED TV can easily connect with other devices simply through a click on the mobile app. In addition, ‘Bixby’ can be used to recognize complex search queries and perform entertainment functions, as well as control other home appliances in the house. The ‘One Remote Control’ function, which handles all devices connected to the TV, and the ‘Universal Guide’, which collects and displays the content that consumers usually like on one screen, make it easier and faster for users to get straight to their favorites.

4. Ambient Mode Without Burn-in

The TV is the hub of home entertainment. However, except for four to five hours of TV viewing a day, it stays on the black screen all day, providing little additional value. Now, Samsung has rebuilt the off screen of its QLED TV into a display that provides a beautiful and practical experience.

‘Ambient Mode’ allows you to view information such as weather, time, and news, or to display pictures and videos on the screen even when you are not watching TV. The TV screen completely melts into the surrounding space, eliminating the monotony of a black screen and providing a new TV experience. Notably, the 2018 QLED TV can operate in ambient mode for 24 hours a day without burn-in. The burn-in free technology means the TV does not fade or suffer from image retention – even after long periods.

5. One Invisible Connection Makes More…

Cables and peripherals that are connected to a TV in a complex way tend to interfere with the overall aesthetic of the interior. The 2018 Samsung QLED TV provides a solution that takes into account the space where the TV is installed. It’s called One Invisible Connection and it combines data and power lines to make sure the limited space around the TV isn’t obstructed by multiple wires.
One Invisible Connection integrates everything from the last year’s Invisible Connection, which connects the complicated lines of peripheral devices with a single data cable, to the power line of the TV. It is the first in the industry to simultaneously transmit large capacity AV data and power over a single cable. In addition, it can be extended up to 15m, so you can freely position the TV regardless of where the power source is. Users can also control various peripherals through ‘One Connect Box’ which means the infra-red signal from the remote control can be directed at just one device.

*Specific features may vary by region and market

The launch of Samsung’s 2018 QLED TVs has ushered in a new era of Intelligent Display. QLED TVs achieve crisp details, seamless connection to users’ favorite content via smart features, and a beautifully simplified design that discreetly harmonizes with any space or lifestyle.

In Samsung’s first TV launch of the year, the company unveiled the 2018 QLED TVs to media representatives, partners and invitees at the First Look event, hosted at the American Stock Exchange in New York on March 7. The event not only introduced Samsung’s future vision for the TV, but also gave attendees the opportunity to get hands-on with the newest range of 2018 QLED TVs. The exhibition featured interactive experience zones where visitors could enjoy true-to-life picture quality, Ambient Mode, SmartThings integration with Bixby, and an ever-so-subtle Invisible Connection.

Take a look at the event highlights below.

Jonghee Han, President of Visual Display Business at Samsung Electronics, introducing the new 2018 QLED TVs. “It’s time for a new definition of visual display. The most beautiful screen that is easy to use and offers complete immersion without any distractions: this is the promise of Samsung QLED TV in 2018.”

Julien Jae Lee, Vice President of Visual Display Business UX Team at Samsung Electronics, announces the end of the big black screen. With Ambient Mode, Samsung’s QLED TVs integrate with your living space, giving the TV a new purpose in life.

Pedro Freitas (right), Senior Manager of Samsung Electronics America Service Innovation, demonstrates intuitive TV connection with SmartThings alongside Sarah Nelson (left), Senior Manager of Business Development. “Samsung QLED TV will provide you with an easy, seamless user experience where you can find, access and share the content you want.”

The Wall, Samsung’s 146-inch modular display, fully immerses visitors, presenting a bigger vision for the future. It will be launched in the second half of this year.

Competitors race head-to-head in the XBOX Competition Event. The game, shown on a QLED TV that enhances the immersive experience, was broadcasted live on YouTube.

The QLED TVs’ Ambient Mode blends seamlessly into backdrops of wood, brick and paint. Ambient Mode can harmonize with the TV’s backdrop, showcase a beautiful picture or display useful information.

An Invisible Room shows off the advantages of Samsung’s single-cable One Invisible Connection. The thin and transparent cable links the TV to a One Connect box that connects to all your media devices and can be hidden neatly out of sight.

A guest explores SmartThings, which effortlessly connects a user’s TV to multiple devices, with seamless syncing and control.

Integration with Bixby also allows people to control all the main functions of their Samsung QLED TV with just their voices.

To create even more stunning picture quality, the TVs feature new Direct Full Array backlighting technology that ensures that the screen is illuminated accurately. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites. Advanced Anti-reflection technology ensures that the TVs’ spectacular picture quality can be enjoyed from almost any angle, and also helps boost contrast. Aligned with the new products, which include models wider than 75 inches, Q Engine technology automatically upscales on-screen content to UHD levels to further enhance viewers’ immersion.

Samsung’s 2018 QLED TVs’ style changes based on innovative technologies are also noticeable. Ambient Mode is an energy-saving function that allows the TV to elegantly display images as well as real-time information such as the weather or news. Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection, which integrates power cables and data lines that were previously separated to allow the TVs to harmonize with their surrounding aesthetic.

Samsung’s intelligence platform, Bixby, is making its TV debut in the 2018 QLED lineup. Bixby¹ allows users to use their voice to ask Bixby a question, issue a command, and activate a range of useful functions including simple controls over their TV and smart home appliances. The new QLED TVs are also designed to seamlessly connect with SmartThings-compatible devices to offer users even greater control over their home’s smart technology. In addition, the TVs’ Universal Guide service curates content from the TV and connected sources to offer users a customized viewing experience that they can enjoy at any time.

Check out the infographic below to learn all about the 2018 QLED TV lineup’s exciting new features.

¹Bixby is available in the US and Korean markets

Samsung Newsroom spoke with Wonsik Lee, Senior Vice President, R&D Strategy Group of Samsung Electronics’ Automotive Electronics Business, and Dr. Mike Peters, President of the Connected Car Division, HARMAN, about what to look forward to in the automotive industry, including the new Digital Cockpit platform that is being demonstrated at CES 2018.

Q. What is the purpose of the Digital Cockpit, the new automotive electronics platform that was unveiled by HARMAN and Samsung at CES 2018?

Wonsik Lee (Lee): Through our CES exhibition, Samsung is planning to introduce AI and IoT experiences to visitors, where they can easily use and control our inter-connected products and services. In order to expand Samsung’s AI and IoT platform from home appliances and mobile phones to other ‘things’ including automobiles, we developed the Digital Cockpit by infusing Samsung’s mobile, IT and display technologies with Harman’s automotive technologies. Through the Digital Cockpit showcase, we will demonstrate the new lifestyles offered by next-generation mobility, and lead innovations for the connected car business.

Since Samsung acquired Harman last March, a combined Samsung-HARMAN team has been forged to boost our competitiveness in the next-generation connected car business by seeking ways to apply Samsung’s components, products and services to automotive products. It is remarkable that we were able to jointly develop a concept for the Digital Cockpit by converging Samsung’s technologies applicable to the automotive industry with HARMAN’s technologies for the first time.

Mike Peters (Peters): With the Digital Cockpit, we wanted to bring together several previously distinct computing domains into one platform. The former infotainment system, the instrument cluster, audio and lighting controls, and connected ADAS features are brought together in a single hardware and software package. This allows the OEM to bring a much more intuitive, easy-to-use and visually-integrated approach to cockpit design.

Q. What were the insights and thinking that helped you create the Digital Cockpit?

Peters: Consumer demand is dictating that the car become an extension of the connected lifestyle rather than being a product of a siloed industry. This means in-car technology needs to replicate the smartphones and smart audio experiences people enjoy at home or the office. By integrating this into the Digital Cockpit and creating more “hands-free” tools like voice activation, haptic controls and smartphone projection, HARMAN can help OEMs meet this demand while still keeping drivers safe and focused on the road ahead.

Lee: Specifically speaking, Samsung’s mobile, IT and display product development experiences can contribute significantly to increasing the consumer value of the Digital Cockpit. As the same UX that was applied to Samsung Galaxy smartphones was incorporated into the Digital Cockpit, users can easily operate our cockpit with no learning curve. Additionally, we are going to showcase a differentiated design by merging both digital and analog aspects and applying the signature, circular design of the Samsung Gear S to the three configurable knobs. The invaluable UX experiences that Samsung has accumulated from its mobile business have been a foundation for the design of the Digital Cockpit.

Q. How will the Digital Cockpit connect with other IoT devices? How important was it to incorporate this level of connectivity from the outset?

Peters: The Digital Cockpit can connect to devices, such as a driver’s smartphone, seamlessly. In a premium configuration, it weaves together a driver’s entire connected lifestyle across the Internet of Things through a multi-display layout that leverages HARMAN’s Ignite Platform.

Lee: For example, when someone gets into their car, it recognizes them and shows a welcome message on the display monitor. The driver can then select a video from his mobile phone to be played on the car infotainment systems, or control home appliances such as their refrigerator or air conditioner through SmartThings while driving. Moreover, with Bixby, the driver can easily and safely control the car’s air conditioning, audio volume, brightness settings and more with just his voice.

Peters: This means the in-car user experience can be personalized for the driver and passenger via services such as virtual personal assistants, portable profiles, augmented reality and more. This also allows for Android to be integrated on four displays – a first for the industry. Having an agnostic platform was important to us as the collaboration between OEMs and suppliers is the only way future mobility will be successful.

Q. What are the strengths of the HARMAN-Samsung automotive electronics business?

Lee: Along with rich and diverse development experiences, Samsung owns a vast range of leading technologies in the areas of mobile, IT and components including wireless communications, UI/UX, displays and semiconductors. HARMAN, meanwhile, retains proven automotive technologies, development expertise and affluent business experiences with car makers.

Peters: Indeed, the synergies between HARMAN and Samsung have astounded me. Becoming part of Samsung has accelerated the depth and breadth of resources for innovation and synergy across all of HARMAN’s business: from the car to home and everything in between. What I admire most about our relationship with Samsung is the balance our companies offer each another. Together, we increase innovation through scale, resources and competencies, leveraging Samsung’s global scale, R&D and distribution channels, and HARMAN’s deep heritage in automotive technology.

Integration is our secret weapon, and an open ecosystem encourages collaboration to accelerate innovation and bridge ecosystems. At CES this year, we’re showing that while the in-car experience is fueled by technology, it’s ultimately human at heart. With this mantra driving our mission, we’re becoming the leader in connectivity and autonomous driving.

Q. What are the challenges you need to overcome?

Lee: Automotive electronics is relatively new to Samsung compared with other sectors that we have been focusing on, leaving a lot of room for us to grow. Especially, since it is critical that the automobile and auto components industries meet the safety standards and comply with a wide variety of different regulations in different countries, close cooperation between car makers and suppliers is essential.

Peters: The automotive technology market is also a crowded one, and with the excitement of autonomy on the horizon, there’s even more clutter to cut through. We’re no longer just in competition with other automotive suppliers, but are part of a future of mobility revolution, along with suppliers, OEMs, tech companies and even rideshare startups fighting for a piece of the pie. In order to drive innovation and lead the pack, we’re forging partnerships and harnessing our best technologies and global scale to better serve the needs of automakers in this rapidly-evolving automotive market.

Q. How do you foresee the future of connected cars combined with 5G technology, AI and autonomous vehicles?

Lee: It is expected that cars will become more than just a means of transportation in the future. Cars will gradually evolve to be our living and working space. If lesser burden is put on drivers with the advent of autonomous driving technology, users will be able to enjoy more value while on the go.

Peters: That’s true. Autonomous vehicles will create a paradigm shift in how people operate cars and many drivers will transition into passengers. 5G technology and AI will play a pivotal role in this evolution to ensure autonomous vehicles have the situational awareness needed to navigate a wide variety of environments safely. This is why HARMAN is building the industry’s first automotive-grade, 5G-ready connectivity solution that automakers can use to start building telematics solutions that will handle today’s requirements, but also be flexible in the future when 5G becomes more ubiquitous.

Lee: Connected car technology is moving beyond simply converging automobiles with IT. Cars will become a part of IoT, and be connected to all infrastructure including houses and offices. Therefore, connected cars will help us not only control appliances inside the home but also enhance road safety by data transmission among cars on the roads, and will eventually lead us to develop intelligent transportation systems that could minimize traffic congestion. With the implementation of self-driving technologies, people won’t have to drive and thus they will come to enjoy the car as a living and working space, which is essentially the ultimate goal of connected cars. This means that drivers can relax, enjoy movies, search the internet or write an email inside the moving car. This will bring about fundamental changes in our life. Furthermore, this will create new business opportunities such as real-time navigation services based on traffic data in the IT service industry, location-based services in the content industry and insurance premium discounts based on driving behavior in the insurance industry, among others.

Q. How do Samsung and HARMAN plan to lead the future automotive electronics industry?

Peters: Our collective mission is to become the architects of experience and the leaders in connectivity and autonomous driving: connecting the lives of people, whether at home, on the go or together in the car. HARMAN plays the role of expert in the automotive field while Samsung’s global scale, R&D capabilities, dominance in mobile/TV/semiconductors and distribution channels will help accelerate innovation and drive fast growth. Through the HARMAN-Samsung relationship, we can now provide a true chip-to-cloud, fully-integrated offering.

Lee: Samsung and HARMAN will continue to cooperate closely and through our close collaboration, we will reinforce our position in the connected car industry and drive innovation across the business.

Consumers’ needs have changed greatly when it comes to automotive technology. While both drivers and passengers have always needed ease of use, personalization and safety, more than ever, they need their devices to be able to connect to each other and to offer simpler controls. The Digital Cockpit meets these needs and more by providing infotainment and IoT services across a suite of OLED and QLED screens.

The Digital Cockpit consists of three displays and three knobs that can all be customized according to driver and passenger tastes.

The Cluster Display in front of the driver uses a 12.3-inch OLED and provides driving information such as speed and RPM. Infotainment is handled by a 28-inch QLED Central Information Display (CID) and Passenger Display, using the integrated solutions for multiple displays running on a single chip. Below these displays is the Control Display, a 12.4-inch curved OLED that enables control of other features such as air conditioning.

The Digital Cockpit’s three knobs have a circular display akin to Samsung’s Gear S watch, so users can directly and intuitively use them. The customizable knobs can be set to functions most frequently used by the driver, such as clock, temperature, volume and Bixby.

The Cluster Display (left) for information and the Center Information Display/Passenger Display (right) for infotainment

The Digital Cockpit really sets itself apart in the way users can interact with it. For instance, the system includes a gesture sensor in the back seat so that passengers can use motions to control music or the radio. It also uses Samsung’s Bixby voice assistant, which offers automotive-optimized control functions such as moving the QLED display or changing the colors of ambient lighting. But it isn’t just the in-car settings you can control with the Digital Cockpit. It also uses Bixby and SmartThings to control a number of IoT devices not even in the car. So you can check the inside of your fridge to see if you have enough milk before you get home, for example, or can start up your washing machine or vacuum cleaner from within your vehicle.

Turn on your vehicle’s air conditioner using only your voice with Bixby.

Additional features ensure that driving is safer than ever. The Mirror Replacement Vision System provides a front/back HD camera and display system instead of physical side and rear-view mirrors. It gives three-split-view for key moments such as changing lanes or parking. It can even detect moving objects and sound an alarm if things get too close.

The Mirror Replacement Vision System replaced with side- and rear-view mirrors

All this is on display at the Samsung and HARMAN booth at CES. Since Samsung acquired HARMAN last year, the two companies have focused on connected technologies for automotive, consumer and enterprise markets. Leveraging Samsung’s mobile and IT technology as well as HARMAN’s automotive expertise to create a unique platform, the Digital Cockpit has set the industry standard for integrated and advanced display technology.

The future will see the car becoming a mobile living space. It will literally become a home away from home. This will require new levels of comfort and also added safety and connectivity to all aspects of life. The Digital Cockpit showcases this level of connectivity, and also paves the way for further innovations in the future. Based on Samsung’s technology and state-of-the-art IoT platform, the company continues to lead the way into the era of the autonomous car.

Samsung Electronics today introduced “The Wall” – the world’s first consumer modular MicroLED 146-inch display – at its annual First Look CES event. The modular, self-emitting MicroLED 146” TV display was featured alongside Samsung’s latest innovations in display technology, demonstrating how television is evolving to offer consumers an outstanding viewing experience, while acting as a centralized connected smart hub to enhance everyday life.

This year’s First Look, attended by more than 300 global media and influencers, included remarks from Jonghee Han, Samsung’s President of Visual Display, and Dave Das, Senior Vice President of Consumer Electronics at Samsung Electronics America. Both outlined Samsung’s vision of the future – one in which TV displays deliver brilliant visuals and also evolve to integrate seamlessly into people’s lives.

“At Samsung, we are dedicated to providing consumers with a wide range of cutting-edge screen experiences,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “As the world’s first consumer modular MicroLED television, ‘The Wall’ represents another breakthrough. It can transform into any size, and delivers incredible brightness, color gamut, color volume and black levels. We’re excited about this next step along our roadmap to the future of screen technology, and the remarkable viewing experience it offers to consumers.”

First Ever Modular Display with MicroLED: The Screen of the Future

Samsung’s “The Wall,” a 146-inch modular display with MicroLED technology delivers incredible definition, without restrictions to size, resolution or form. It is a self-emitting display with micrometer (µm) scale LEDs – which are much smaller than current LEDs, and serve as their own source of light.

The MicroLED technology featured in The Wall eliminates the need for color filters or backlight, yet allows the screen to offer consumers the ultimate viewing experience. Also, the MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology.

Featuring a module-based, bezel-less design, “The Wall” also exemplifies how consumers can customize their television sizes and shapes to suit their needs. The screen can adapt to serve different purposes, such as creating a wall-size display for multiple spaces.

AI Technology for 8K Picture Quality: Maximizing Viewer Experience

Samsung also featured the world’s first QLED TV featuring 8K AI technology, which will be launched internationally, starting with Korea and the US during the second half of 2018. This AI technology upscales standard definition content to 8K resolution. It employs a proprietary algorithm to adjust screen resolution based on picture quality characteristics of each scene, to continuously improve picture quality and easily transform any type of content from any source into a high-resolution 8K.

This 8K solution maximizes the viewing experience through several new features. These include detail enhancement – to upgrade standard definition content; noise reduction; edge restoration function – which more clearly outlines on – screen objects; and automatic sound adjustment for different content, such as sports events or music concerts.

2018 Smart TV, Upgraded with Bixby and SmartThings

Samsung showcased 2018 Samsung Smart TV’s enhanced connection and convenience functions at the First Look event, including Bixby, SmartThings and Universal Guide.

Bixby is an intelligent assistant platform developed by Samsung, enables easier interaction between the TV and its users, thanks to its intuitive UX, and comprehensive voice analysis capabilities. 2018 Samsung Smart TVs will also offer easier sharing and connectivity, thanks to SmartThings, Samsung’s IoT platform hub. It offers a simpler way to control the television and sync with other devices. 2018 will also see the launch of Universal Guide – an advanced program guide which automatically recommends TV programs and content according to a user’s preferences.

First Look also highlighted a variety of product zones, showcasing 8K-AI technology, 4K HDR Gaming, HDR10+, Smart TV experience and more. These areas gave guests at First Look 2018 the chance to get hands-on Samsung’s most exciting innovations in TV.

For more information on the latest innovations in television from Samsung, please visit Samsung’s CES booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center from January 9-12, 2018.

Since its launch in August, Samsung’s CHG90 – the world’s largest QLED gaming monitor – has emerged as an industry innovator and pioneer. The monitor’s leadership position recently received further validation from the Video Electronics Standards Association (VESA), who, following a rigorous testing procedure, confirmed that the CHG90 (along with the CHG70) exemplifies its DisplayHDR 600 performance standards and is the industry’s first display to be certified as DisplayHDR compliant.

Up until recently, there had been no standard specification for the HDR performance of PC monitors and laptop computer displays. But earlier this year, VESA, an international non-profit that sets and supports industry-wide interface standards for displays, established the DisplayHDR standard. The fully open standard specifies HDR quality, including luminance, color gamut, bit depth and rise time. It consists of three levels (DisplayHDR 400, 600, 1000); specifically, the DisplayHDR 600 tier indicates that HDR content can be enjoyed in bright indoor lighting conditions.

When granting DisplayHDR 600 certification to the CHG90, VESA cited the monitor’s use of HDR to elevate contrast ratio (3,000:1), color accuracy and overall presentation vibrancy as an industry standard-setter. The certification further validates the CHG90’s ability to provide the optimal gaming and entertainment viewing environment, but is just the latest in a series of recent accolades for the monitor.

Several global technology media outlets and organizations have commemorated the display’s performance and presentation. Among them include Trusted Reviews’ Best Monitor of 2017 Award, which recognizes the “year’s best technologies, gadgets and innovations”; TechRadar’s Five-Star Review, which describes the CHG90 as “one of the most functionally distinct and visually impressive monitors” ever tested by the publication; and a CES 2018 Innovation Award for its outstanding design and engineering, immersive presentation and gamer-friendly features.

With an eye-catching yet practical design, exceptional image quality and flexible multi-program presentation capabilities, Samsung’s CHG90 continues to raise the bar for HDR monitors.

Samsung Newsroom sat down with Kraus and Pohlman to discuss their initial reactions to the screen.

ARRI’s Executive Board, Franz Kraus and Dr. Joerg Pohlman, in front of the Samsung LED Screen

“I have waited for four months to see the Cinema LED screen”

The Cinema LED screen is the world’s first LED screen designed to replace conventional projectors in cinemas. The new screen, which has overcome limits in brightness and a light-to-shade ratio, supports 4K resolution and high dynamic range (HDR), thus producing clear and vivid color. In addition, directly beamed LED light sources prevent color distortions, giving fuller realization to what directors originally intended to express. The innovative screen installed with JBL sound systems of Harmon Kardon provides viewers with a whole new level of audio experience.

Film technology is constantly developing in the digital era. However, film screening is still based on projection, which has served as an obstacle in realizing true and lifelike high-quality resolution. Against this backdrop, the arrival of a Cinema LED screen was a breath of fresh air for the ARRI Executive Board.

ARRI’s Executive Board member, Franz Kraus, recalled the moment when he first heard the news about the Cinema LED screen, saying, “I read the news and I thought: I must go to see it.” At last, four months later, he arrived in Seoul to witness the effects of Cinema LED for himself.

Before the lights were turned off and the Cinema LED screen was turned on, Kraus expressed high expectations for the LED screen, saying, “I expect to see images superior to the best projection system available today in respect to contrast, color rendition, peak brightness, and reproduction of fine detail. I am curious about the local audio resolution as the LED screen doesn’t allow for the usual setup of three or five speakers behind the screen.”

Reviews of the Satisfaction with New Cinema Technology

The pair watched an ARRI show reel which had been remastered for the Cinema LED Screen. Pohlman, Executive Board member at ARRI, admired Samsung’s technology, saying: “Samsung is a pioneer with this technology. For us, it’s always about bringing technology one step further.”

“When you look at movie theaters, I think one of the challenges for them will be to keep up with the development of TV screens. With the advent of HDR, there’s a lot more that can be seen and, in the future, our visual impressions are going to be different from now. It’s about taking time to make sure that theaters in the future will be of a very high quality, so that people will want to watch movies in them.”

“I think LED is showing the right way and certainly you can see a lot more on an LED screen. There’s a lot of detail, it’s very rich in color. Of course, with the blacks there’s the contrast, so it’s a very interesting technology. It’s great that Samsung is moving technology forward.”

The Cinema LED screen boasts an advantage that viewers experience no distortion in images and sound, wherever in the theater they choose to sit. After confirming this for himself by moving from seat to seat in the theater, Kraus expressed full satisfaction with the technology.

Leading Desirable Change in the Film Industry

Since the people of ARRI are creators themselves, this new way to display has certainly piqued the Executive Board’s interest. The two also gave their opinion about the future impact of the Cinema LED screen on the film industry, and on cameras and lighting specifically.

“One of the very simple things that we were looking for was if you would be able to see the seams or any fixed pattern structure from the individual panels,” Joerg Pohlman remarked. “And you really could not see them. I thought it was extremely impressive. The interesting question is whether and how the creatives in our industry will manage to create images that utilize the full capabilities of the LED screen, delivering life-like images in the cinema.”

Franz Kraus added: “Of the images from the ARRI demo reel we watched, some of them worked very well. What I really liked was that the images looked very good, both in SDR as well as in HDR (with ten times the peak brightness). The amount of detail in the darker parts of the image was just marvelous. Even when I strained my eyes, I could not see any trace of technical evidence and the images looked very cinematic.”

Throughout their history, conventional projection systems have been faced with limitations in fully expressing clear and lifelike images. These limits have now been overcome with the emergence of the Cinema LED screen. The Cinema LED screen has become a “must see” for film makers and moviegoers who are seeking a whole new experience in image and sound.

“We are thrilled to announce HDR10+ content for consumers,” said Sang Yoon Kim, Vice President of Smart TV Business Development at Samsung Electronics America. “The launch marks the first opportunity for consumers and the industry to experience HDR10+ technology through a streaming service.”

The HDR10+ technology on Prime Video incorporates dynamic metadata that allows high dynamic range (HDR) TVs to adjust brightness levels on a scene-by-scene or even frame-by-frame basis. By applying individualized tone mapping to each scene, HDR10+ delivers an incredible viewing experience for next generation Samsung displays. The picture quality offers an enhanced visual experience with more detailed expressions, brighter shadow areas and more accurate color renderings that stay true to the creator’s original intent. Through the utilization of the precise “Bezier” based tone-mapping guides, Amazon is able to deliver the optimal viewing experience across a variety of TV models.

“We’re dedicated to offering Prime Video members the best possible viewing experience, and we are very excited for our members around the world to experience our content in HDR10+,” said Greg Hart, Vice President of Prime Video. “The viewing experience of HDR10+ combined with Prime Video’s award-winning content is ushering in a new era of entertainment for consumers on these devices.”

With the launch of HDR10+ on Prime Video along with the HDR10+ logo and certification partnership formed earlier this year by Samsung, 20^th Century Fox and Panasonic demonstrates the adoption and growth of HDR10+ as well as a growing commitment to delivering a premium HDR experience.

About Prime Video

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it. Prime Video offers thousands of movies and TV shows, including popular licensed content plus critically-acclaimed and award-winning Prime Originals and Amazon Original Movies from Amazon Studios like The Tick, the most-watched Prime Video series worldwide The Grand Tour from Jeremy Clarkson, Richard Hammond and James May, and award-winning series like The Man in the High Castle, Mozart in the Jungle and more available for unlimited streaming as part of an Amazon Prime membership. Prime Video is also now available to customers in more than 200 countries and territories around the globe at www.primevideo.com.

Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app^* for QLED TV helps people with Color Vision Deficiency (CVD) identify their personal visual deficiencies through the app. Based on the individual’s results, QLED TVs, featuring 100% color volume, adjust the color settings on the display, allowing viewers with CVD to enjoy a viewing experience with more optimized colors.

“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”

Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected^**, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.

Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal results. To offer an easy method for people to identify CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital test that uses the concept of color filters and mathematical modeling to identify CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives people with CVD the opportunity to see the world through their QLED TVs in more optimized color.

The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the test through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s results.

The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.

Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.

*This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

**Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

*** *Updated on March 5th, 2019: Updated the effects of the SeeColors app

Measuring 49 inches from corner to corner, or the combined size of two 27-inch monitors, Samsung’s QLED CHG90 is the world’s largest gaming monitor.

Its 32:9 super ultra-wide aspect ratio, 3840 x 1080 resolution, 1800R curvature and 144Hz refresh rate foster smooth and captivating visuals that not only amplify gamers’ immersion, but make multitasking a breeze. Let’s take a closer look at how the CHG90’s combination of singular specs and unified design is changing the game.

An Open View

The CHG90’s eye-catching design reflects careful consideration of how the human eye works. When viewed at the optimal distance (roughly 40 to 50cm away), the monitor’s 1800R curvature and wide viewing angle align with users’ natural field of view – filling their gaze to its periphery, and greatly enhancing immersion.

This panoramic perspective makes viewing movies and videos that much more cinematic, and allows gamers to scan their characters’ surroundings in their entirety, unhindered by the bezels that would block out the center of the screen with a dual-monitor setup.

The CHG90’s panoramic view makes it easy to lock in on the action when playing first-person shooter (FPS) games like “PLAYERUNKNOWN’S BATTLEGROUNDS”.

Packed within the CHG90’s immersion-enhancing frame are the latest advancements in imaging technologies, including Quantum dot color and HDR support. The former allows the CHG90 to express approximately one billion unique shades of accurate color (approximately 125% of the sRGB standard), while the latter allows for much brighter brights and darker darks. The CHG90’s wide VA (Vertical Alignment) panel adds additional depth to blacks, and ensures that colors are depicted accurately regardless of the user’s viewing angle.

Such impeccable detail and color reproduction not only add new layers of immersion to gaming, but also provide an ideal platform for carrying out tasks such as photo and video editing.

Designed for Work and Play

The CHG90’s spacious design and powerful performance make it equally suitable for work and play. The intuitive Easy Setting Box screen-division software is especially useful for multitasking, allowing users to, with a simple click, divide their screen into multiple windows of varying sizes by utilizing customizable window configurations.

Those who use dual-monitor setups will often connect different devices to each screen to manage them side by side. The CHG90’s Picture-by-Picture (PBP) function supports the simultaneous connection of two external inputs, essentially allowing the monitor to serve as two separate screens for different devices.

This functionality makes it possible for users to, for instance, set up two separate workspaces by connecting their monitor to both their DeX Station and their personal computer.

Hassle-free Hardware

The CHG90’s seamless design extends well beyond its immersive screen. The monitor connects with a single display cable and a power cord, which means setup is simple, and also makes it easier to maintain a clean and uncluttered desk or workspace.

The CHG90 also features a variety of ports, including two HDMI inputs, a display port and a Mini DisplayPort, that allow users to conveniently connect an array of peripheral devices to the monitor itself, rather than plugging them into their computer. The adjustable-height stand is another convenient feature that tilts and swivels to offer users precision control over their display’s orientation, enhancing comfort during use.

Speaking of comfort, because staring at a screen for long periods of time can cause eye fatigue, the CHG90 features a low-reflection coating that reduces such strain. Other features designed to increase viewing comfort include the monitor’s Eye Saver mode, which reduces blue light emission, as well as its Flicker Free setting, which minimizes backlight flickering.

The monitor’s low-reflection coating adds comfort to extended gaming and browsing sessions by minimizing strain on users’ eyes.

By removing the need for dual-monitor setups, and fostering viewing experiences that make it easy for multitaskers to get more done and for gamers to immerse themselves in the on-screen action, Samsung’s CHG90 signals a future for gaming monitors that’s not only bright, but wide open.

Gamescom attendees can experience the CHG90 at Samsung booth (hall 10.1, booth B080, A081) as well as EA Games (hall 6.1, booth C-060), Bluehole (hall 9.1, booth B-051), Ubisoft (hall 6.1, booths C-030, B-030, B-021 and B-020) and Xbox booths (hall 8.1, booth C-070).

“Gamers can have a more immersive and realistic experience with the new CHG90 monitor,” said Seog-gi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “This is the latest in our series of innovative gaming monitors designed to delight users and give them an edge over competitors while also increasing their comfort.”

The Samsung CHG90 is the 49-inch super ultra-wide 32:9 HDR (High Dynamic Range) gaming monitor. The monitor has a 3840 x 1080 resolution and an 1800R curvature to immerse users in gameplay. It provides a seamless gaming experience, larger field of view and greater depth perception versus other gaming monitors in the market today. An over-sized screen enables peak performance throughout gameplay while the 32:9 aspect ratio allows gamers to see game scenes in their entirety.

A key feature of the CHG90 is the rapid 144Hz screen refresh rate, which provides flawless and smooth action scenes that can be adjusted to 60Hz/120Hz when needed. Other features include a 1ms (MPRT) response time, more realistic and lifelike colors with Quantum dot and HDR technology, and a game mode option.

Equivalent to two 27-inch 16:9 monitors side by side, the 32:9 super ultra-wide screen also provides ultimate multitasking flexibility. Gamers no longer have to worry about multi-monitor set-ups: with no bezels impeding the view and a single power cable for minimal clutter, gamers can multitask seamlessly. In addition, the Easy Setting Box enables gamers to partition the screen or display multiple screens of different sizes with just one click, and the Picture-by-Picture functionality allows them to connect and view input sources without degrading the original image quality.

The CHG90 also boasts an appealing design. It features a matte black body on top of a circle stand – a minimalist design that eliminates distractions, allowing gamers to be fully immersed in the game. The monitor features a hinge with a superlative ergonomic design, height adjustments, swivel, tilt and VESA (Video Electronics Standards Association) mounting. The CHG90 supports two HDMI (High Definition Multimedia Interface) ports, DisplayPort and audio out connectivity options.

The CHG90 will be available throughout Europe, including Germany, following Gamescom 2017. In addition, attendees of IFA (Internationale Funkausstellung) 2017 in Berlin (September 1-6, 2017) can also experience the CHG90 at the City Cube Berlin.

See the graphic below to get a better sense of the 88-inch Q9 QLED TV’s impressive size.

The summit gave attendees insight into Samsung’s plans for quantum dot (QLED) displays and the latest advancements in HDR10/HDR10+, metrology and calibration for wide color gamut (WCG), and the industry’s ambitions to bring WCG and HDR to the big screen.

More than 100 participants, including industry experts, influencers and movie studio representatives attended the summit. Notable experts from world-renowned quantum dot material company Nanoco Technologies and SpectraCal, the No.1 display calibration software maker, were also present.

At the summit, Samsung shared the benefits of HDR10+, which is now available on QLED TVs. The technology is able to produce vibrant colors on a scene-by-scene basis and prevent certain pictures from looking darker than originally intended. Paired with the emissive WCG technique used to enhance color accuracy and reproduction, HDR10+ offers the best viewing experience with richer colors and deeper contrast on QLED TVs.

“Given the impact that HDR has had on enhancing ultra-high definition (UHD) picture quality and the viewing experience, HDR10+ and emissive WCG technique applied to QLED TVs will provide consumers with the best viewing experience,” said Kim Moon-soo, executive vice president of the Visual Display business at Samsung Electronics. “With our HDR10+ offering, we are bringing the next generation of HDR technology to the market and solidifying our status as the leading brand in the global ultra-premium TV market.”

Summit participants specifically noted the capability of QLED TVs to reproduce vivid and vibrant colors with 100 percent color volume and 1,500 to 2,000 nits of brightness, as well as excellent picture quality.

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.

“With the “See the Unexpected” series, we wanted to showcase the unique talents of these athletes against some of the most beautiful backdrops and locations in the world,” said Sunghee Han, Vice President of Samsung’s Visual Display business. “When watching the video series on Samsung QLED TVs, which are able to produce 100 percent color volume, viewers can witness the incredible detail, vibrant colors and every frame of the action in the best picture quality available.”

The “See the Unexpected” video series features Red Bull athletes including parkour athlete, Jason Paul, motorcyclist Robbie Maddison and wakeboarder Felix Georgii. Born in Frankfurt, Germany, Jason Paul is world-class free runner who spends his time travelling the world, turning cities into playgrounds. Paul was named Red Bull’s Art of Motion champion from 2010 to 2012. Robbie Maddison, born in Australia, holds the world record for the highest jump in motorcycling and has also won the Best Stunt with a Vehicle honor at the Taurus World Stunt Awards in 2013 for his work in the film “Skyfall.” Felix Georgii, born in Germany, is pushing the boundaries of wakeboarding by focusing on hitting gnarly rails and ledges.

With Morocco serving as the backdrop in the video series, the athletes took their talents to “unexpected” places to perform various high-action maneuvers, with locations including Chefchaouen, known as the “Blue City” for its vibrant color, a swimming pool in Marrakech and a port city named Essaouira. Each location was selected to highlight the juxtaposition between the unique and colorful locations of Morocco with the impeccable talents of each athlete and their performances.

Through the partnership, Samsung and Red Bull are aiming to showcase uncharted destinations and share new and surprising action that normally wouldn’t take place in these locations. In bringing together the best in extreme sports and the best in picture quality, viewers are able to see first-hand the top-quality performance of Samsung’s premium televisions, as well as the capabilities and talent of Red Bull athletes.

“Working with two of the world’s most elite brands in such an amazing location has been a highlight of my career,” stated Red Bull athlete, Robbie Maddison. “We took an incredible adventure and produced some amazing content that I’m honored to share. Playing sports in unusual locations was very surreal and it’s been a dream to collaborate with other elite athletes like Felix and Jason to create this visual masterpiece in the best quality available.”

The videos, along with a 30-minute documentary piece, will launch on Samsung’s TV Plus channel, as well as Samsung and Red Bull digital channels on June 29. Customers who visit select Samsung retail locations can view the four-minute “See the Unexpected” video on Samsung’s large-scale QLED TV screen.

To learn more about Samsung televisions, please visit www.samsung.com. To learn more about Red Bull, visit www.redbull.com.

The top five finalists of the “Dezeen X Samsung QLED TV: Stand Design Competition” will be invited to Internationale Funkausstellung (IFA) 2017, Europe’s leading consumer electronics and home appliance trade show, held from September 1 to September 4 in Berlin, Germany.

These designs will be produced into real stands, which will be exhibited as part of a special installation at IFA 2017 in the Samsung booth. The grand prize winner of the competition will be announced at IFA and will be awarded an 8,000 euro prize.

“We want to give everyone, including our consumers, the opportunity to show off their creativity and help us design the next big TV accessory,” said HS.Kim, President of Visual Display Business at Samsung Electronics. “Samsung’s ultimate vision is to create an open platform for designers all over the world where they can showcase their ingenuity through unique stand designs that fit into a variety of home environments.”

Samsung’s QLED TV is a true lifestyle TV that gives consumers the freedom to place their television anywhere in their home. The QLED TV’s revolutionary design elements address consumer pain points in order to create technology that fits within each individual home regardless of the design aesthetic.

Last month, Samsung announced the rollout of its recently released QLED TV accessories, including the Gravity and Studio stands, as well as its innovative Invisible Connection, a transparent optical cable designed to eliminate the previously messy setup of televisions. These diverse stands allow for individual customization, while the optical cable allows users to remove clutter and reclaim their living space.

Samsung’s QLED TV lineup was the first in the world to standardize its TV stand structures, making them compatible for both the 55-inch and 65-inch QLED TV models as well as The Frame. Starting with these products, Samsung aims to expand the TV accessory market.

With over 13 million unique monthly views and 2.8 million active subscribers, Dezeen is one of the largest online design publications. The outlet’s primary audience is architecture and design professionals as well as knowledgeable technology and design consumers.

Participants in the competition are required to submit an innovative rendering and 3D drawing of their design and tactical business plan for their TV stand. The application and submission process will be conducted through the Dezeen website.

To download an application and learn more about Dezeen X Samsung, please visit www.dezeen.com.

According to the Rensselaer Polytechnic Institute, the average home illuminance (or light) level in the U.S. and European countries is 70 lux in the evening and 125 lux during daytime. The average daily illuminance level in the typical U.S. and European home is about 75 lux, which is the approximate outdoor illuminance level at sunrise. The level is twice as high in Asian countries, including Korea: 175 at night and 250 during the day.

Furthermore, a 2013 study conducted by performance management company Neilsen shows that while TV viewers watch around two hours of TV in the evening between 8PM and 11PM, they also spend more than one-and-a-half hours watching during the daytime hours of 11AM to 3PM.

In other words, people are watching TV in rather bright environments. Therefore, a premium TV should be able to provide the best picture quality in viewing environments where lighting levels are high.

Dark Room Testing Over the Years

In the 1990s, many people used projectors to watch movies. Because projection screens are highly reflective, they lose their contrast if the lights are switched on. So, it was around this time that the TV industry came up with the idea of dark room testing. Since then, a number of product testing laboratories have conducted their TV tests in a completely dark room.

But because many people watch TV not only at night but also during the day, the TV manufacturers of today have been focusing on making products with higher brightness levels so viewers can enjoy clear images, even in bright environments. Meanwhile, High Dynamic Range (HDR), the latest technology designed to improve TV brightness levels, makes the bright parts of the on-screen picture even brighter, allowing the content to be displayed in true-to-life form.

Therefore, TV makers like Samsung are now testing their devices in both dark and bright environments to maximize the viewing experience in variety of environments. Hollywood filmmakers, too, are conducting their tests in both dark and bright environments to ensure that their films are optimized for viewing via VOD and streaming services.

So what kind of TV looks best in bright environments?

Engineers test the QLED TV’s picture quality in bright and dark rooms at Samsung’s TV Lab

QLED TV, Great for Bright Viewing Environments

When watched in a dark room, OLED TVs are able to display a picture with a high contrast ratio. Why? OLED TVs are self-illuminated and do not need a backlight, which means they can display accurate blacks when the lights are off. But in the typical viewing environment, where lighting conditions are generally bright, the picture quality of the OLED is quite different.

When Samsung tested its premium QLED TV and a competitor’s OLED TV in an environment with a 75-lux illuminance level, the QLED TV had a contrast level that was twice as high as the OLED TV. In other words, in a typical TV viewing environment, the QLED TV displays brighter and deeper colors.

The lighting of the viewing environment significantly affects the TV experience.

Great Reviews, Across the Board

A number of product testing companies have recognized Samsung’s QLED TV as the most optimized television for the average TV viewing environment. which, a leading product evaluation agency in the U.K. that tests TV and AV products, recently named Samsung the “Which? Sound & Vision Brand of the Year 2017” for its QLED TV.

Germany’s highly regarded consumer electronics publication, Video Magazin, awarded Samsung’s QLED TV a rating of 920 on a 1,005-point scale – the highest score it has ever granted. Furthermore, the QLED TV is the first product reviewed by the magazine to receive high marks in all three of its evaluation categories: Innovation, Reference and Highlight. The magazine tests TV products under both bright and dark environments, ranging between 45 to 75 lux.

“Leading the Lifestyle TV Era”

The 2017 Samsung QLED TV displays optimal picture quality with clear contrast at all times of the day.

With a peak brightness of 1,500 to 2,000 nits, the QLED TV can express 100 percent color volume – a first for any global TV manufacturer. This means that all colors of the DCI-P3 color space can be expressed regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

“When it comes to determining a TV’s picture quality, the typical viewing environment must be considered in addition to its other features,” said Moonsoo Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung will lead the new lifestyle TV era with its QLED TV, which will give every user the best viewing experience, no matter their viewing environment.”

Available in 27- and 31.5-inch models, the CHG70 – an evolution of Samsung’s previously-launched CFG70 curved monitor – offers gamers a viewing arena that is brighter, more luminous and clearer (2,560×1,440 WQHD resolution) than that of its predecessor.

The 49-inch CHG90, meanwhile, sets the new visual standard for ultra-wide gaming displays by applying a 32:9 aspect ratio. When paired with the monitor’s 3,840×1,080 double full HD (DFHD) resolution, these features augment game content with deeper blacks, brighter whites and more vivid colors, creating a more realistic feel in various lighting environments.

The monitor’s ultra-wide, 178-degree viewing angle allows for seamless multitasking, ensuring that all featured content is clearly visible. Furthermore, Easy Setting Box software allows users to organize content across the screen according to their preferences.

Find out more about the monitors’ upgraded technology in the infographic below.

Samsung Electronics announced today the launch of its new global social media campaign, “Find Your Color,” allowing users to identify their most preferred color among one billion colors, based on the social media photos they have shared. The figure of one billion colors is significant as the range of colors Samsung’s QLED TV is able to express.

The campaign, which will run across Facebook, Instagram and Twitter, consists of a mobile site titled “Find Your Color” (Samsung.com/FindYourColor) that allows users to share and participate with the hashtag #FindYourColor #QLEDTV. The site analyzes a consumer’ images shared on her/his social channel to find the most frequently used color for the user, and return a unique color swatch overlaid on the user’s profile picture, allowing them to easily share on their Facebook or Instagram.

The mobile microsite also contains an interactive experience that showcases imagery and content generated by social influencers and participants.

“We’re thrilled to engage with consumers on social media who are passionate about experiencing new technology and sharing fun stories with their friends,” said Sung Hee Han, Vice President of Visual Display at Samsung Electronics. “We’re excited to expand our impact via social and digital platforms and to connect with digital savvy young consumers who share our excitement around QLED TVs.”

The Find Your Color campaign aims to engage millennials through a multi-channel social and digital media approach. To further spread the excitement, Samsung has partnered with global social media influencers in the fields of sports, fashion, design, travel, and art who have a strong relationship with millennial consumers around the globe.

The campaign follows on the heels of the introduction of Samsung QLED TV at CES 2017 in Las Vegas, aiming to amplify buzz for the new TV on social media through sharing by millennials and social media influencers.

Samsung’s QLED TV not only offers perfect picture quality, but also innovatively addresses the key pain points of consumers. The TV features a design devised with the lifestyle of millennials in mind and comes with unique benefits including an Invisible Cable and No Gap Wall-Mount, allowing the TV to be placed and showcased wherever a consumer may want in her/his home.

If you enjoy browsing the newest TVs when visiting your local big box store or are among the millions who subscribe to streaming movie and TV services, it’s very likely you’ve come across the term 4K HDR by now.

As definitions, 4K refers to a screen resolution of 3,840 x 2,160 pixels, or four times the level of full high definition (Full HD) at 1,920 x 1,080 pixels. HDR, which stands for high dynamic range, is a recently introduced technology that dramatically enhances contrast ratio (or how bright and dark a TV can get) as well as a TV’s ability to express many more brilliant colors to display content perfectly true-to-the-source. In fact, with the significant difference that HDR provides, many experts have taken to calling it the ‘future of TV’.

While both 4K and HDR are advancements in their own rights, combined together, 4K HDR content takes picture quality to a whole new level and is simply jaw dropping in terms of the utter realism, brilliant color, and immersive experience it provides. With no hyperbole intended, 4K HDR delivers a TV viewing experience which simply hasn’t been seen before.

Given the expectations for how 4K HDR will re-shape the industry, major content services like Amazon, Netflix, YouTube and others are already providing content in 4K HDR, with the number of titles expanding daily. New 4K HDR TVs and HDR media players are also being introduced to the market at a rapid pace.

Choosing the Right 4K HDR TV 

In line with this trend, if you’re currently on the market for a new TV, it makes sense to consider one that is 4K HDR enabled. However, with people still learning about this new technology, how do you choose the ideal 4K HDR TV that will display 4K HDR content in the way it deserves?

The easiest way will be to look for the ULTRA HD PREMIUM logo which is issued by the UHD Alliance for products and services that meet or exceed strict performance levels for 4K resolution, HDR, and wide color spectrum.

To provide, however, further understanding of a TV able to do justice to 4K HDR content, it’ll be helpful to look at the example of Samsung’s new QLED TV. Introduced at this year’s CES, and quickly capturing industry attention, the new QLED TV provides insights into three key criteria when it comes to choosing the best 4K HDR TV for 4K HDR content:

• What is the TV’s color volume?
• Does the TV utilize advanced HDR (at least 1000nit image source)?
• How is the TV’s brightness and contrast?

Let’s explore each of these criteria more deeply.

Key Criteria #1: Color Volume

To display 4K HDR content at its best, it’ll be important to become familiar with the concept of color volume, and to look for a TV that offers 100% color volume.

While Samsung Newsroom has covered color volume in-depth in a previous post, this exacting standard of color expression measures two elements of the TV with three-dimensional space – the color gamut and the brightness level. The color gamut looks at the amount of colors that can be displayed physically. The peak brightness represents the display’s maximum brightness level. The larger the color gamut and the higher the brightness, the bigger the color volume of the TV.

For its part, Samsung’s new QLED TV combines quantum dot light and RGB color for 100 percent color volume expression—the first TV to be validated as such by the world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE).

QLED is able to achieve 100% color volume and precise colors through the unique combination of quantum dot light and a pure RGB color filter

What this means for 4K HDR content is that Samsung QLED will display the content with absolutely precise color accuracy, as realistic as it gets, and exactly as the director intended.

Key Criteria #2: Advanced HDR Utilization

While HDR, as mentioned earlier, is a relatively recent advancement, it’s important to understand that there are already variations to this new technology in particular involving the nit level (or visible-light intensity) a particular HDR-type is able to capture.

When it comes to 4K HDR content, the key will be to keep in mind the requirement of 1000nit. In short, a TV that cannot capture a 1000nit image source will not be able to depict content, particularly 4K HDR, completely true-to-the-source.

Different from other sets being introduced to the market, Samsung took the initiative to integrate HDR capabilities able to express a peak brightness of up to 1500-2000nit (surpassing the 1000nit requirement) into its QLED TV. Samsung QLED TV’s advanced HDR capability ensures it is able to depict 4K HDR content with perfect true-to-the-source accuracy, just as the directors intended.

Advanced HDR technology expresses every detail just as the director intended

Key Criteria #3: Brightness and Contrast

The final criteria to consider in choosing the ideal 4K HDR TV is the TV’s brightness and contrast, specifically the peak levels of brightness the TV is able to achieve. In addition to deep blacks, many experts consider a TV’s brightness levels to be key to outstanding picture quality given the significant difference of varying brightness levels to the human eye. Brightness is also critical given the different lighting conditions of many home and other environments, and will be a decisive factor in ensuring that 4K HDR content is getting the best expression possible.

Samsung’s new QLED TV utilizes 32 precision brightness block adjusters, to automatically adjust the brightness level block by block, making dark images appear darker and bright images appear brighter.

Samsung QLED TV’s brilliant light source, based on quantum dot, also helps it produce exceptional brightness and contrast in any setting ensuring 4K HDR content will get the play it deserves in diverse home and other environments.

As the year continues, it’s no doubt you’ll be hearing much more about 4K HDR – from new content and titles to TV and media hardware. The dawning of the 4K HDR era promises to be an exciting one, and we hope you stay tuned as Samsung continues to introduce further innovations in this area.

Held in Paris’s famous Carrousel du Louvre, Samsung’s QLED TV Global Launch event featured a host of interactive exhibits illuminating how Samsung optimized the TVs to cater to more aspects of modern consumers’ viewing experience and usher in a new era of Lifestyle TV.

Experience the engaging exhibition for yourself in the photos below.

The QLED TV experience zone showcased the devices’ true-to-life picture quality and lifestyle-centric design.

A visitor seamlessly toggles between apps using the One Remote Control.

The exhibit’s accessory wall showcases the various stands, frames and mounting gear that allow users to install their QLED TV in a manner that suits their individual taste.

A home setup demonstrates how QLED TV’s versatile stands allow it to blend in within a range of settings.

An interactive exhibit featuring a pivoting wall demonstrates QLED’s ability to provide consistent color at any viewing angle.

A QLED TV home theater setup allows visitors to experience immersive HDR content provided in collaboration with 20th Century Fox.

A visitor experiences how QLED TV’s smart features amplify users’ entertainment.

The portion of the exhibit showcasing The Frame, an intelligent display that functions as a QLED TV when on and a work of art when in Art Mode, resembles an art gallery.

The Frame integrates seamlessly into any setting.

Samsung Electronics’ 2017 QLED TV recently received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce ‘100 percent color volume.’ The designation, a first for any global TV manufacturer, illustrates how color volume is quickly becoming an effective way to measure the precision of colors.

Defined as a three-dimensional representation that illustrates the color reproduction capacity of a display at all of its luminance levels, color volume is also an important standard for ensuring that content is displayed in the way the producer intended. But what makes it different than other color standards? Let’s take a closer look at this new measurement of color.

From SDR to HDR: Measuring Colors Accurately

Many television color standards, which were defined in the days of CRT TVs, are stuck at an outdated 100 nits. As a result, displays were not able to express colors accurately when reproducing videos and images according to these standards.

With more recent displays, beginning with the world’s first commercialized HDR TV launched by Samsung in 2015, luminance level ranges have increased, allowing whites and blacks to be expressed more realistically. Color ranges, too, have expanded, resulting in images that are more true to life. We call this new, broader range High Dynamic Range (HDR), while the preceding range is known as Standard Dynamic Range (SDR).

In HDR, whites and blacks are more true-to-life.

Up until now, most manufacturers and calibrators have specified and measured the range of colors that a display can reproduce in terms of color gamut. Specifically, the American film industry has utilized the DCI-P3 color gamut for digital movie projection.

In the world of SDR, illustrating a display’s color gamut on a 2D color space proved satisfactory, as calibrated displays behaved in a similar manner. Peak luminance was 100 nits and colors were generally well saturated at one luminance level, typically 75 percent of the display’s peak luminance.

But in the HDR era, things are different. Peak luminance, for example, is generally five to ten times higher, and in the case of Samsung’s QLED TVs, 15 to 20 times higher. These varying luminance levels have a big effect on how colors are displayed. As the image exceeds the display’s peak luminance, for instance, colors can be displayed differently from what they were intended to be, sometimes resulting in a wash-out effect.

Even with the same content, colors can be expressed differently on different displays, depending on their luminance range.

So, while 2D color spaces were sufficient to indicate color gamut in the SDR era, things are different in the world of HDR, where luminance levels differ greatly. Therefore, a new color standard needed to be established to ensure that the HDR content that’s being produced, broadcast and displayed is correct and retains the content creator’s original intentions.

The Importance of Color Volume

To accommodate the variations of different displays, luminance was integrated as a third dimension into the traditional 2D color gamut diagram to create color volume. This 3D measurement illustrates how a display reproduces colors at all of the luminance levels of its luminance range.

Unlike the conventional two-dimensional CIE 1931 color space diagram (left), three-dimensional color volume takes luminance into account, and is thus a better measure of a display’s color rendering capacity.

Put simply, the higher the color volume, the better display can express a vast range of vivid, accurate colors. Samsung’s QLED TVs’ ‘100 percent color volume’ verification means that all colors of the DCI-P3 color space can be expressed regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

With 100 percent color volume, Samsung’s QLED TVs display colors in true to life form.

Bringing together the features that define HDR for consumers such as higher contrast, greater peak luminance levels and the ability to render a wide color gamut over a large range of luminance levels, color volume will no doubt continue to become a growing area of interest in the display industry. The future of TV is here, and it is colorful!

Samsung Electronics today announced that its 2017 QLED TV, first unveiled at CES 2017, has received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. VDE provided verification for Samsung’s QLED TV based on the organization’s expertise in color volume testing. The verification is a mark of the QLED TV’s ability to provide a consistently high quality picture to viewers.

Color volume, which is the exacting standard of color expression, measures two elements of the TV with three-dimensional space – the color gamut and the brightness level. The color gamut looks at the largest amount of colors that can be displayed physically. The peak brightness represents the display’s maximum brightness level. The larger the color gamut and the higher the brightness, the bigger the color volume of the TV. The QLED TV’s expanded color volume results in more realistic, accurate and vibrant HDR images as the director or content producer intended, in both bright and dark scenes.

‘100 percent color volume’ presents color that can be expressed regardless of the different levels of brightness. For example, a leaf can be perceived as different colors, from yellowish green to turquoise, depending on the brightness of the light. The Samsung QLED TV can capture even the subtlest differences in color pertaining to brightness – something that is not easily depicted in traditional 2D color space – thus deliver the most true HDR picture quality as the director intended.

Generally, a TV’s color-rendering capabilities diminish as brightness levels go up, leading to color distortion on-screen. The Samsung QLED TV overcomes the trade-off between brightness level and color. With a peak brightness of 1,500 to 2,000nit, the QLED TV can express 100 percent color volume – a TV industry first.

Samsung’s QLED TV uses a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color and peak brightness with much greater detail compared to conventional TVs. The new Quantum dots also allow the Samsung QLED TV to express deep blacks regardless of how light or dark the scene is, or whether the content is played in a brightly lit or dark room. Best of all, QLED delivers this level of performance no matter where the viewer is sitting, offering consistent color and quality from any viewing angle.

“The ‘100 percent color volume’ verification awarded to Samsung’s QLED TV signifies the excellence of our product and its revolutionary picture quality. As the global TV market leader for 11 consecutive years, we are thrilled to be leading the TV industry into a world of Quantum dot-powered displays featuring the best available picture quality,” said JongHee Han, Executive Vice President of the Visual Display Business at Samsung Electronics.