When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’, ‘The Frame’ and ‘The Sero’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

QLED Leads Larger TV Market with Aims to Double its Growth

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

Nam June Paik & Samsung Honor the XXIV Olympiad in Seoul

To celebrate the first ever hosting of the Olympic games in his birth country of Korea, Paik sought to create something especially memorable. And with the support of 1003 TVs from Samsung, Paik gracefully merged TV and art to create the famous ‘The More the Better’ exhibit – still on display today at the National Museum of Contemporary Art in Korea.

In 2016, Samsung organized a posthumous tribute of Paik’s work entitled “The Nam June Paik Show”, to honor the 10-year anniversary of his passing. Korean media artists paid homage to Paik’s ‘TV View Jak’ piece through a reinterpretation of the original by utilizing Samsung Serif TVs.

“The Nam June Paik Show” and the ‘TV View Jak’ pieces reinterpreted with Serif TVs in 2016(top right)

Samsung’s Bordeaux TVs Unleashed a New Aesthetic Experience

Inspired by the elegant lines of a crystal wine glass, Samsung introduced its Bordeaux series of LCD TVs in 2006. TVs were no longer just TVs – they became furnishings of art for interior décor. Samsung became the world’s top TV manufacturer, powered by the success of the Bordeaux TV series.

Building upon the style-conscious design of the Bordeaux Series, in 2008, Samsung developed a new material which enabled a ‘Touch of Color’ to be added to the bezels of its TVs. Samsung TVs again fused technology and art to provide consumers with new ways to experience their TVs.

Salone del Mobile – A Union of Technology and Art

Salone del Mobile is the world’s largest trade fair of its kind – showcasing the latest concepts in furniture design from around the world.

Samsung has participated in the Salone del Mobile each year since 2011, an event where the company showcases a harmony between technology and interior design. To mark their inaugural participation in the fair in 2011, Samsung joined forces with a Korean media art team to create a special piece titled ‘A Bench in a Human Arm’, which used 88 Samsung TVs and 36 tablet PCs to represent how technology can assist human communication. Samsung’s continuous collaboration with artists is transforming living spaces through a fusion of art and modern TV technology.

Samsung’s showcases at Salone del Mobile in 2011, 2014 and 2016 (top to bottom, left to right)

The Style of Technology – Serif TV

In 2016, renowned furniture designers Ronan and Erwan Bouroullec explored the integration of aesthetics and technology to create Serif TV. With different shapes, sizes and colors available, the TV was meticulously designed to complement the home interior.

Appropriately, Samsung unveiled Serif TV at one of the world’s most renowned art museums in the US, the Museum of Modern Art. The TV is the first TV ever sold in the museum’s store, normally reserved for pieces of fine art, and went on to become a best seller.

Showcasing The Frame at La Biennale di Venezia

In March 2017, Samsung released a television that uniquely doubles as a piece of art on the wall, known as The Frame. The company marked the launch of The Frame by displaying several units in France’s renowned Musée du Louvre in Paris and in May of 2017, Samsung, partnering with modern artist Lee Wan, exhibits The Frame at the 57th La Biennale di Venezia, the world’s largest art exhibition to offer artists and consumers with the theme of ‘A Combination of Art and Technology’.

The connection between Samsung’s TV technology and art goes back nearly 40 years, continuing to blur the line between TV and art. Working beside leading artists and designers, Samsung will continue exploring innovative technological designs to further solidify the bond between technology and art.

Lee Wan explains the inspiration behind his ‘Made In’ artwork, produced in partnership with Samsung, to attendees of La Biennale di Venezia’s 57th International Art Exhibition

Samsung Electronics announced that it won 49 iF Design Awards, including one Gold award, at the world-renowned International Forum Design Awards 2017. Thirty-five of the awards were given for superior product design, four for professional concept design, seven for communication design, and three for packaging design.

“Upgrading a product is easy but upgrading consumer lifestyle is difficult. We will continue to strive for design that entertains and fulfills the lives of our consumers through consumer-focused innovation,” said BK Yoon, President and CEO of Samsung Electronics and the Head of the Corporate Design Center at Samsung.

Samsung received the Gold award for the ArtPC Pulse, a premium desktop computer with advanced expandable modules. The ArtPC Pulse integrates a high-performance PC into a refined cylinder form. It can expand its function with extended modules for HDD storage and a 360-degree speaker in a detachable rotary structure. The award-winning design of the ArtPC Pulse includes minimalist styling on its fully metal body as the buttons and port are all located at the rear of the product.

In addition to the Gold award, Samsung won 34 other iF Design Awards in the product category:

• Galaxy S7 Series, flagship smartphone designed with 3D forming glass technology to enhance grip
• Gear S3, smartwatch with an innovative round bezel and spinning UI
• Galaxy C9 Pro, 6.9mm thickness smartphone with full-metal unibody design, available in China and India
• SUHD TV KS9500, premium TV with beautiful 360 design, including a floating screen in the front and a delicate real metal line on the back
• RB38K7998S4, Smart Family Hub refrigerator features a 21.5” LCD touch screen allowing users to manage and see the food in the fridge without having to open the door
• Activewash series, touch controls located on the top back, it allows users to look inside the drum from a better viewing angle

Organized by the International Forum Design, the iF Design Awards began in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories: Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, and Architecture.

However, staging classical performances for television viewing has always required some changes to the production, even in UHD. Many theaters feature high-contrasts, with brightly lit singers and sets, while backgrounds can be quite dark. In the past, that forced production teams to turn up the lights for broadcasting or make other technical adjustments.

Now, Samsung is taking its classical streaming to the next level, thanks to High Dynamic Range (HDR). Together with the Vienna State Opera, Samsung is streaming some of the world’s best operas as they were intended to be viewed in theaters with their original production values.

“This technology is opening up a new dimension for us,” said Dominique Meyer, State Opera Director.

“HDR brings quite new, fantastic quality on multiple levels. HDR makes it possible for opera and ballet broadcasts to reproduce the original lighting of each production without compromises for the TV image.”

Samsung Austria has been offering streaming of the Vienna State Opera since 2013, adding UHD for selected content in 2014. But the quality made possible by HDR means viewers are now able to enjoy these broadcasts in unprecedented realism. In HDR mode, image content is brighter, the contrast is richer and the colors have more depth—closer to what the human eye can see.

Combined with industry-leading brightness and quality of quantum dot SUHD TV and UHD TV, Samsung TVs with HDR technology now provide more contrast and improves image areas which were once too dark or too light.

“With the new UHD livestream and HDR mode, we’ve laid another milestone in the development of streaming technology,” said Sunghan Kim, Managing Director of Samsung Electronics Austria. “The opera experience won’t just have higher audio quality, but will also broadcast in optimal visual quality to your TV screen.”

The HDR streaming began Nov. 29 with a performance of Verdi’s La Traviata, and further HDR livestreams are planned throughout the 2016/17 season. To sign up to watch a livestream, check out the Samsung Smart TV App or the Vienna State Opera’s streaming website.

Samsung Electronics Polska has supported educational projects since it began operations in Poland. This collaboration between the worlds of science and technology can be seen through Samsung’s strategic partnership with the Copernicus Science Center (CSC), one of the largest educational institutions in Europe. Samsung has worked with CSC since it opened in 2009, and their latest joint project, the “Samsung Dot’s it” educational zone, features Quantum dot technology and SUHD TV sets.

Over the last seven years, Samsung Electronics Polska has not only provided CSC with tablets, TV sets and 3D cameras, but also closely collaborated with the organization to coordinate such projects. Samsung has delivered equipment for mobile workshops focusing on music composition, scientific experiments, and ancient history. Last year, Samsung also encouraged young visitors to learn the basics of computer programming in the Coding Masters Zone at the center. The Coding Masters is Samsung’s local citizenship program, which had been offered only to schools before it was introduced to the CSC.

The Secrets of Quantum Dots

After the Coding Masters Zone’s great success, Samsung decided to collaborate with CSC to create another illuminating educational zone. “Samsung Dot’s it” (Samsung i kropka, in Polish) outlines the technical details of how Samsung’s latest SUHD series television sets function, and how the human eye perceives the images they display.

A special section in the zone is dedicated to showing what Quantum dot technology is. Quantum dots are nanocrystals which, if appropriately illuminated, emit light with extremely pure color. This exceptional nanotechnology is used in medicine as well as optical technologies and, in the case of Samsung, in the production of superb SUHD television sets.

The zone’s name is a Polish-language play words, using the company’s name and Quantum dots. In Polish, kropka means “dot” and phrase i kropka means “that’s it”. Therefore, the name of the zone can be translated as “Samsung and dots”, or “Samsung Dot’s it”.

Quantum dot technology and SUHD TV sets are excellent for education because they are both everyday devices and a great example of how science and engineering work together. Quantum dot displays represent one of the few nanotechnologies used in day-to-day life. What is more, almost everyone knows what a TV set is, but few know what goes on inside their devices. So getting an inside look at the technology inside SUHD TVs is a great opportunity for students.

How Do You Perceive Colors?

One of the most impressive parts of the educational zone is seeing a SUHD TV set disassembled into individual parts, in order to show where the Quantum dots are located. The exhibit also displays vials filled with Quantum dots in suspension, which were brought to Warsaw from the Samsung R&D center in Korea. Visitors can view 60mm-wide crystals obtained using the Czochralski process—a process named after the 20th-century Polish scientist Jan Czochralski—used to grow crystals of semiconductors, metals, salts and other particles. In addition, the exhibit presents the mechanism of image perception, as displayed on different screens.

The Quantum dot zone represents a taste of the exciting changes coming to the Copernicus Science Center. Next year, the Center will undergo renovations and hold a variety of new scientific exhibitions that incorporate Samsung displays.

Samsung’s exhibition at IFA 2016 showcases how the company is working to redefine the consumer experience. One way is through its new range of Quantum dot SUHD televisions, which offer the ultimate in picture quality, brilliance and energy efficiency.

Nanosys, Inc., the world’s leading supplier of quantum dots and long-time partner of Samsung, has played an integral role in accelerating the development of nano-architected materials for these industry-leading displays.

President and CEO of Nanosys, Jason Hartlove, explained during an interview at IFA 2016 how quantum dots are changing the way we experience television.

Q. “Quantum dots” is the latest buzzword in the display industry. Why is this technology such a hot topic?

Quantum dots enable much brighter color meaning that you have both efficiency and improved color gamut. This means that quantum dot televisions allow for more realistic and lifelike content so that viewers can more easily recognize the dream of the content creator, and all the details he or she is trying to show.

Q.What makes Samsung’s 2016 SUHD TVs different from others on the market?

First of all, only cadmium-free materials were used in Samsung’s SUHD TVs. This means no heavy metals were utilized in the construction of these products. Great thought went into this as far as product stewardship and the life cycle of the TV set are concerned.

Secondly, I think Samsung has done a really excellent job of managing all of the content so that when the user experiences it, he’s actually seeing properly tuned and color-mapped images. He’s not just seeing some kind of blown-out color, like one would see if the TV were set to vivid mode. It’s actually a very nice representation of what the director created in terms of his intent for the final image he wants viewers to see.

Q. When will we see QDs being more widely used by TV manufacturers?

This process is continuing all the time and we’re starting to see it ramp up. We expect than in 2016, there will be roughly four to five times more quantum dot TVs in the marketplace than there were in 2015. We’re going to see that number continue to go up by many multiples. So each year, as we go forward, there will be more and more models from more and more manufacturers. We’re already seeing that from Samsung, as the number of quantum dot models they have has really increased dramatically compared to last year.

Q. Nanosys and Samsung are working together to make EL(Electroluminescence) QD TV a reality. What’s the advantage of EL QD technology, particularly from a manufacturer’s perspective?

With the next generation of quantum dots, we’re going to see a more emissive experience—something where the color jumps off the screen even more. It’s going to have a wider viewing angle. It’s going to be much brighter than what we see today, even more than what we see with SUHD.

So with all of these improvements going forward in the future, the experience will become that much more lifelike and immersive. And, of course, we’ll also see great progress in terms of manufacturing and scaling of the technology.

Q. How is Nanosys working to improve quantum dots to enable this to happen?

We’re always working on ways to make our quantum dots better, both in terms of their efficiency, color quality and reproduction, as well as bringing the costs down.

Bringing the costs down involves advances in terms of the manufacturing of quantum dots, but also how we integrate quantum dots into the set. So finding lower-cost, more efficient ways to use the quantum dot material is an area that we’re pioneering. We’re also working on integration into new types of form factors. These new types of form factors can enable lower power consumption, higher energy efficiency and cost reductions.

Q. Nanosys has been a partner of Samsung’s for quite some time. Why continue to collaborate?

Samsung is a clear leader in the electronics and solar sectors. Not only does Samsung bring deep knowledge of solar, memory and display technologies and markets, they bring tremendous experience in scaling up new technologies, which helps Nanosys accelerate the development, production and market introduction of devices enabled by our nano-architected materials.

*The views expressed in this article are the interviewee’s own, and do not necessarily reflect the official opinion of Samsung Electronics.

After announcing the release of its HW-K950 Soundbar for European consumers, Samsung showcased the technology’s ability to deliver a complete 4K home theater experience at IFA 2016.

A cozy room at the side of Samsung’s spacious hall invited guests to sit down, relax and immerse themselves in 4K entertainment. room combined the surround sound of the HW-K950 Soundbar with Samsung’s latest Ultra HD Blu-ray player (the UBD-K8500) and the peerless picture quality of a Quantum dot SUHD TV to show how viewing the latest high-definition content from the comfort of your home can be a truly cinematic affair.

Equipped with a 5.1.4 channel system, the HW-K950 Soundbar features Dolby Atmos® technology and houses a total of 15 speaker units, including a main speaker set, rear speakers and a subwoofer. The soundbar’s up-firing technology, designed to provide more realistic audio, projects sound toward the ceiling, as well as horizontally across the room.

The HW-K950 Soundbar not only provides multidimensional surround sound, but also supports 4K pass-through, which channels 4K (UHD) video signals from the Ultra HD Blu-ray player to the TV and enables it to complete the 4K home entertainment experience.

The 4K Home Theater room showcases how significantly the HW-K950 Soundbar, UBD-K8500 Ultra HD Blu-ray player and Samsung’s Quantum dot SUHD TVs amplify the viewing experience, pairing cinematic sound with visual firepower.

At this year’s IFA exhibition, Samsung created a stunning work of art that captivated event attendees and showcased the innovative Quantum Dot (QD) technology powering its latest range of SUHD TVs.

Quantum Dots are nano-sized crystals that are highly efficient at absorbing and emitting light, making them perfect for implementation in displays. Samsung’s eye-catching art piece, created with the help of renowned German artists in various fields, succeeded in visualizing QD’s lasting color, high brightness, interesting history and ability to convey compelling stories.

Visitors of the exhibit were immediately immersed in QD color via three impressive media sculptures assembled from dozens of SUHD TVs, which were surrounded by brilliant “Quantum Dots” of every hue.

To bring the installation to life, Samsung first collaborated with a local media artist to visualize stories that would best portray QD’s pure, natural color. An installation artist then created a layout allowing for an optimal viewing experience of Samsung’s products. Finally, a sound artist completed the immersive atmosphere through the incorporation of carefully selected music.

The artists drew inspiration for the piece from medieval stained glass—of which QD’s effects were first observed. The depth of color showcased in the art piece is expressive of Quantum Dots’ ability to create similarly beautiful, long-lasting color and revolutionize the viewing experience.

On the right side of the exhibit, guests were invited to discover how light-emitting-material research has historically guided TV development and learn more about QD’s interesting history. At the center, interactive installations allowed them to closely examine why Quantum Dots are able to produce up to one billion shades of pure, lasting color.

One of the most popular installations examined QD’s potential to revolutionize a variety of different fields. By pointing a tablet toward designated sections of an intricate diorama of a city, guests could view augmented reality animations of QD’s possible applications in medicine, solar cells, electronic batteries and lighting.

In addition, visitors were given an up-close look at the dynamic QD displays, side-by-side with conventional TVs. This allowed them to see for themselves how, even in bright conditions or under the lights of a convention hall, Samsung’s SUHD TVs are able to display lifelike detail and natural color, yielding the highest level of picture clarity on the market today.

To greet visitors as they enter the Quantum Dot exhibition zone, Samsung collaborated with artists in the fields of Media, Sound and Installation Art to craft an artwork expressive of the similarities between stained glass and Quantum Dot technology.

The artwork comprises 65-and 78-inch Samsung SUHD TVs featuring Quantum Dot technology.

The exhibit outlines the history of Quantum Dot research.

The exhibit allowed guests to compare the brightness and contrast of a conventional TV with one featuring Quantum Dot technology.

An installation displays a frozen-image color durability comparison of a conventional screen and a Quantum Dot display.

The SUHD TVs’ nano-sized Quantum Dots expand their range of expressible colors, allowing them to create one billion unique hues, compared to the 16 million of conventional TVs.

A guest views an augmented-reality example of QD technology’s possible future applications.

Experience Samsung’s entire IFA 2016 Visual Display booth and all its vibrant Quantum Dot color in the video below.

Samsung Electronics, the global TV industry leader, is elevating its presence at IFA 2016 with a special exhibition designed by a team of rising German artists. The installation, entitled The Origin of Quantum Dot, showcases the beauty of Samsung’s SUHD TVs with Quantum dot display, while incorporating video, lighting and musical elements.

The Origin of Quantum Dot is a stained glass-inspired art installation designed by Andreas Nicolas Fischer, Schnellebuntebilder, Christopher M. Bauder and Kling klang klong. The artists came together from different creative backgrounds – including sound, media art and sculpture – to build the unique work of art. The piece contains 45 SUHD TVs and 9,000 shards of stained glass.

“We designed The Origin of Quantum Dot exhibition, the largest we’ve ever produced, so that visitors at IFA can directly experience the visual excellence of the premium SUHD TV with Quantum dot display,” said HS Kim, President of the Visual Display Business at Samsung Electronics. “We are proud to have partnered with such talented, local artists to bring this visual concept to life.”

Samsung’s IFA Exhibition to Highlight Innovative Home Entertainment Features

The Rethink Zone, which is located in the center of the Samsung booth at IFA, introduces innovative products with convenient, functional features to make day-to-day life easier for consumers. Additionally, the zone will highlight how these products have impacted the home entertainment and appliance industries. Visitors will have an opportunity to learn more about Samsung’s SUHD TV with Quantum dot, the Serif TV and more.

At the Quantum dot Experience Zone, which is located at the entrance of the Samsung booth at IFA, visitors are invited to learn more about the past, present and future of Quantum dot. This will include more information on its durability, size and material, and color efficiency, as well as its future uses. Visitors will also be greeted by 45 SUHD TV models, ranging from 65- to 78-inches in size, as part of The Origin of Quantum Dot art installation.

In the Smart TV Zone, visitors can preview TV PLUS, the Video-on-Demand service scheduled for release in the United States during the fourth quarter, and Europe in 2017. Samsung previously launched TV PLUS in Thailand, Vietnam and Korea.

In addition to TV PLUS, several of Samsung’s content partners, including 20th Century Fox, Warner Brothers, Amazon and Netflix, will introduce their HDR and UHD services. Various games that can be played without a console will be introduced as well. Gamefly, a streaming game service, is launching new games dedicated for Samsung Smart TVs every month, and at the upcoming IFA, visitors will be able to enjoy 2K’s Borderlands and Bioshock at the site.

The AV Zone will feature a complete 4K entertainment experience, equipped with Samsung SUHD TVs, Ultra HD Blu-ray player (UBD-K8500) and the HW-K950 Soundbar featuring Dolby Atmos^® technology. Visitors will have the opportunity to experience cinematic experience and harmony of Samsung’s 4K home entertainment devices.

“As display technology and innovation through light emission has progressed over the last century, the utilization of Quantum dot technology has signaled a new era in TV history,” said Kim.

The earliest principles of Quantum dot technology can be traced back to the Middle Ages, when stained glass windows were sought after for the way they emitted color through natural light. In the 1980s, Quantum dots were first discovered as display materials, utilizing ultra-fine semi-conductive particles 20,000 times smaller than a strand of human hair to emit different colors through light.

Quantum dots express a wider range of colors simply by varying the size of the particles. This allows Samsung’s line of SUHD TVs with Quantum dot display to produce the most lifelike colors yet with a durable foundation that maintains the brightness and color of the displays.

Samsung Electronics’ booth will be open at Level 2 of CityCube Berlin from September 2 through 7 for IFA 2016.

Samsung opened its IFA 2016 press conference in Berlin with a simple yet bold pledge: to redefine the consumer experience. Over the next 45 minutes, in presentations that delved into the company’s European roots, and with the announcements of new products and partnerships expanding its home entertainment, visual display and home appliance offerings, Samsung demonstrated just how much it has already delivered on its vow.

Those attending the showcase at the heart of Messe Berlins’ CityCube arena were welcomed by David Lowes, Chief Marketing Officer of Samsung Electronics Europe, who began by noting the company’s ongoing investment in the continent that 14,000 of its employees call home, as well as its drive to deliver innovations tailored to European consumers. After the introduction, Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, kicked off a morning of exciting reveals with new additions to Samsung’s Quantum dot display range, briefly tracing Samsung’s pioneering research with the technology, which allows its SUHD TVs to offer the most true-to-life viewing experience available today and enable Samsung TVs todisplay up to one billion colors. He also revealed the world’s largest Quantum dot TV—the 88-inch KS9800—and the first curved Quantum dot PC monitors.

Later, Won-Jin Lee, Executive Vice President of Samsung Electronics, took to the stage to announce further steps to enrich the viewing experience in the intuitive Samsung Smart Remote and enhancements to Smart Hub, allowing users to more seamlessly find and launch premium content on their Smart TVs. As Mr. Lee told the crowd, “Great television is not just about outstanding picture quality; it’s also about amazing content,” which is why Samsung is strengthening its relationships with partners such as Netflix and Amazon to deliver high-quality HDR (high dynamic range) content for European users to view on the outstanding SUHD TVs.

Other highlights of the event included the unveiling of new additions to Samsung’s AddWash line of washing machines, as well as the announcement that Samsung’s Family Hub refrigerators are finally coming to Europe and will feature a Club des Chefs app—a reveal made by three of the Club’s Michelin-starred members themselves: Michel Roux, Michel Troisgros and Elena Arzak.

Samsung wrapped up the showcase by highlighting another vow: its commitment to use technology to enrich European communities. Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Electronics Europe, discussed the company’s Smart Classroom and Digital Academy programs, which teach European students valuable digital skills that will boost their employability. Samsung’s goal with the programs, Ms. Nicola said, was to reach 400,000 students by 2019—a figure, she was pleased to announce, that will be eclipsed later this year.

At the end of the event, attendees were invited to experience Samsung’s enriching innovations firsthand. In case you missed it, check out the highlights below.

David Lowes, Chief Marketing Officer of Samsung Electronics Europe, describes Samsung’s history on the continent, where it employs 14,000 people.

Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, reveals Samsung’s new lineup of SUHD TVs, including the world’s largest Quantum Dot TV.

Samsung’s new lineup of Quantum Dot SUHD TVs includes 19 models—the broadest SUHD lineup Europe has ever seen.

Jason Hartlove (right), President and Chief Executive of Nanosys, one of the leading developers of Quantum Dot displays, elaborates on how the technology works.

Samsung also unveiled the world’s first curved Quantum Dot PC monitors.

Won-Jin Lee (right), Executive Vice President of Samsung Electronics, and Scott Mirer (left), Vice President of Device Partner Ecosystem at Netflix, announce an expansion in their companies’ collaboration to offer more HDR content for European customers to stream on Samsung’s SUHD TVs.

After introducing key additions to its TV offerings, Samsung, the European market leader in home audio products, rolled out its latest speakers and soundbars designed to deliver a crisp, theater-like sound experience.

Dan Harvie, Director of Digital Appliances, Samsung Electronics Europe, reveals the new additions to Samsung’s popular washing-machine catalog—the number one choice of consumers in France, Spain, Italy and the UK.

Samsung also announced that its Family Hub refrigerators, another example of how the company is redefining the kitchen experience, are finally coming to Europe.

Samsung reveals an expansion of its lineup of premium built-in refrigerators with the Black Caviar edition, crafted with a gorgeous coat of black nano-ink.

Samsung’s new built-in refrigerator: designed specifically with the European market in mind, and stunning inside and out.

Andrea Casalini, CEO of Global E-commerce Division for EATALY, describes a new partnership that will allow Family Hub users to purchase his company’s authentic Italian foods straight from their refrigerator.

Michelin-starred members of Samsung’s Club des Chefs, Michel Troisgros, Elena Arzak, and Michel Roux, announce that the new Club des Chefs Family Hub app will allow consumers to cook their exquisite dishes from the comfort of their own home.

The main focus of the press conference was enriching consumers’ experiences, but Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Europe, also outlined initiatives Samsung has taken to enrich communities, including its Smart Classroom and Digital Academy programs in Europe.

Andreas Langfeld, General Manager of MakerBot, the global leader in 3D printing, elaborates on the company’s partnership with Samsung, which will equip and train teachers and students in European markets to use the technology.

Samsung Electronics Co. announces plans to enhance the premium television viewing experience by expanding its new and existing European Ultra High Definition (UHD) and High Dynamic Range (HDR) content partnerships. Consumers can now enjoy all-new programming from their favorite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs. The entire series supports HDR technology designed to highlight contrast in dark areas and create distinguishing color differences in brighter areas.

“We are thrilled to work with amazing content partners, who share our mission of providing consumers with the best entertainment available,” said WonJin LEE, Executive Vice President of Visual Display Business at Samsung Electronics. “With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality.”

Samsung has partnered with global content leaders such as Amazon and Netflix and Samsung has also expanded the partnership with them to provide more HDR content to subscribers across the Europe market. Amazon was the first to launch HDR with Samsung TVs and titles available today include award-winning and popular Amazon Original Series like Transparent, The Man in the High Castle and Mozart in the Jungle. Launched early this year, Netflix are now offering sought-after series and titles such as Marco Polo, Adam Sandler’s The Do-Over and The Ridiculous Six. European consumers can enjoy these much desired HDR titles with the Amazon Video app and Netflix apps on Samsung’s Quantum dot SUHD TV, which are slated to provide over 300 hours of HDR programming combined by the end of the year.

Several popular European content providers will also debut HDR programming, as well as newly-dedicated UHD channels and content. Arte and Sky will launch new UHD services for the European market this year and Insight TV and RTVE will each launch new HDR and UHD services. Samsung’s current partners, CHILI, Infinity and Videoload, will expand their UHD services to include HDR by early next year.

Samsung is also leading the proliferation of HDR technology through the launch of its Quantum dot SUHD TV, which expresses UHD and HDR content to its highest quality. The technology has been instrumental in the vast improvements in brightness, color and contrast across the television industry.

Samsung at IFA 2016

This year’s IFA attendees are encouraged to stop by Samsung Electronics’ booth to experience the complete lineup of Samsung premium TV and audio offerings. The booth will highlight Quantum dot display technology with a unique QD Experience zone, as well as showcase the Smart TV experience through a variety of content partners and smart technology.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

Samsung Electronics announced today a next-generation security solution for consumers to access pay-TV services directly on their televisions. The low-cost USB dongle, TVkey, ensures content protection without a set-top box or second remote. The innovative technology was developed by Samsung in collaboration with NAGRA, the world’s leading independent provider of content protection and multiscreen television offerings.

The new TVkey security system incorporates the built-in terrestrial, satellite and cable tuners of Samsung TVs to give consumers a reliable connection. The system provides the highest level of content protection at an affordable cost.

“We are committed to providing our consumers with access to all of their favorite content on their Samsung SUHD TVs,” said Jong-hee Han, Executive Vice President, Visual Display Business at Samsung Electronics. “By partnering with NAGRA on TVkey, we are setting a new standard for the industry, enabling pay-TV providers to securely deliver premium UHD content directly to consumers.”

TVkey content security approach meets stringent Hollywood requirements for protection of 4K and HDR content. It also allows pay-TV operators to easily add new subscribers and broaden their existing business models, dramatically reducing customer acquisition costs.

“In working with Samsung, we are providing consumers and pay-TV operators with a flexible and economical route to UHD services, while offering state-of-the-art pay-TV security,” said Maurice van Riek, NAGRA Senior Vice President of Content and Asset Security. “By integrating our latest content protection technology alongside open standards, such as USB and HbbTV/HTML5, we not only ensure excellent security, but also deliver a feature-rich, operator-branded user experience directly to the consumer’s TV.”

TVkey is expected to be available at the end of 2016, with additional market launches planned for early 2017. Later in 2017, Samsung and NAGRA plan to develop TVKey into an open market solution, fully accessible to the wider television industry.

For more details on when the open market deployment will be available, please visit the official TVkey website.

Samsung Electronics announced today that all of its 2016 UHD TV models have attained the Ultra High Definition (UHD) TV certification from Digital Europe (DE), a collaborative body of European IT and consumer electronics businesses. Comprised of 62 corporate members and 37 National Trade Associations, Digital Europe is one of the most influential organizations representing the digital technology industry in Europe.

Samsung TVs, ranging from the 2016 SUHD TV lineup to the Series 6 UHD TVs, have met the strict standards for UHD TV certification as specified by DE, and will now bear the European UHD TV logo, as well as the Consumer Technology Association (CTA) label. Both certification labels will be on display on Samsung UHD TVs at this year’s IFA exhibition.

For its certification, DE has specifically defined a ‘Pixel’ as the minimum picture resolution element, capable of rendering the same luminance scale as the entire display. The horizontal and vertical pixel count must be of the complete red, green and blue triple sub-pixel block, while not counting additional non-RGB sub-pixels.

Additional criteria to earn the DE certification include:

• Minimum native resolution of the display (e.g. LCD, PDP, OLED) or display engine (e.g. DLP) is 3840 x 2160 in 16:9 aspect ratio
• Minimum supported colorimetric is at BT.709 or above
• The display-device has at least one end-to-end signal path available to the user that does not render a UHD input at a frame rate or resolution lower than that received over the UHD interface from the source
• The display-device has at least one end-to-end signal path available to the user that does not reduce the resolution, nor reduce the frame rate of a UHD input during processing prior to display

“Our TVs will serve as an important reference point for consumers when they are looking for a UHD TV that offers premium picture quality, even though they may not be as familiar with difficult technological terms and implications,” said Simon Sung, Senior Vice President of the Visual Display Business at Samsung Electronics. “We are confident that this new certification from Digital Europe, marked by a UHD logo, will give consumers additional confidence when purchasing a UHD TV.”

Beginning in September, Samsung will be rolling out new consumer-facing messages surrounding the picture quality of its UHD TVs, designed to help consumers make an informed decision when purchasing a UHD TV. The new messaging will also highlight the utilization of RGB panels in Samsung UHD TVs, with the effect of reducing distortion, as well as familiarize consumers with related UHD technologies.

Just how seriously to Europeans take their soccer? And how do Samsung’s SUHD TVs create a viewing experience that makes “The Beautiful Game” even more so? Find out a few of the reasons why critics have placed SUHD TVs in a league of their own here.

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

Samsung Electronics is continuing its reign as the leading home entertainment brand by adding an HDR+ firmware update to all of its 2016 SUHD TVs with Quantum dot display. The firmware update is designed to enhance High Dynamic Range (HDR) quality to its highest picture quality capacity, even if the source isn’t in HDR format.

As part of Samsung’s 2016 SUHD TVs with Quantum dot display, HDR is an essential element in the new era of UHD TV viewing. HDR makes bright areas of the screen look even brighter, allows the TV to display new colors and significantly expands the range of the contrast ratio on-screen.

“The HDR+ function offers an exceptional HDR viewing experience to all 2016 SUHD and UHD TVs consumers,” said Jong-hee Han, Vice President, Visual Display Business at Samsung Electronics. “We’re thrilled to share this latest advancement with our consumers to access directly on their 2016 SUHD TVs. Samsung is bringing the highest form of picture quality right to their living rooms.”

One of the biggest benefits of HDR+ is its ability to upgrade Standard Dynamic Range (SDR) content to HDR-like picture quality, allowing viewers to enjoy all of their favorite content in the highest picture quality possible.

With HDR native contents, HDR+ also uncovers previously hidden images from darker content scenes, supplementing the level of brightness to express objects hidden in darker shadows. For brighter content scenes, HDR+ increases the level of contrast ratio to differentiate objects from the background, while still depicting more image details on the screen for an overall better picture.

Features designed specifically for picture quality experts have also been enhanced with HDR+. In “Expert Mode,” picture quality experts can customize HDR effects to suit individual users by calibrating brightness, contrast ratio and gradation to the finest degree. These settings can be accessed within the “Picture – Special viewing” mode options, where HDR+ is activated.

The automatic upgrade is currently available for all 2016 SUHD TVS, and will be available for all HDR-compatible 2016 UHD TVs models by September.

Hi there,

I am Penn Holderness, you know, the dad from The Holderness Family. Who else is in The Family? My amazing wife, Kim, our beautiful daughter, Lola, and my boy, Penn Charles. In case you don’t know us, we like to watch all the crazy stuff going on in our lives, then write it down, then make it rhyme, then sing about it! It started with “XMas Jammies”, and snowballed from there.

I know it isn’t Christmas yet, but I can’t wait.  I need to tell you about the new SUHD Quantum dot TV.  Ever since unboxing it on the day it arrived at our home, it has just been the center of our family, and has turned out to be one of the best interior design ideas we’ve ever had for our living room. So here ye go, hope you enjoy it as much as our family did!

Day 1: Saying hello to our new Samsung SUHD Quantum dot TV

We have a newcomer in our family, the Samsung SUHD wide screen TV. I’m just not ready to let go of my good old grainy TV, but it seems as if the family is already in love with it. They’re going around saying it’s the best smart TV, the best 4K TV, that it’s one of the greatest interior design ideas that we’ve had so far, blah blah blah. I mean, what do they see in it? Other than its curved screen, its beautiful design all around, and its flawless, clean back, what makes it so special?

Ahh, has the time finally come for me to say goodbye to my dear old TV?

Day 2: All along, it wasn’t my lack of focus, but the lack of an immersive curved design of the Quantum dot TV

So I unboxed a brand new SUHD wide screen TV today.

It simply came with a power cord, a remote control, a user manual, and the One Connect, so I removed this right off the top of the box.

But then I noticed from it that the screen was BENT! What the heck??!! I was all ready to return it when Kim told me that it’s “CURVED” on purpose, so that it can give us a more immersive viewing experience. OK. Whatever that means.

But I’ve been mechanically programmed to trust her. For real, she’s right. Immersed was right. I kinda felt hypnotized. I felt like I was being pulled right into the curved screen, and had lost track of time. Yeah, come to think of it, I think I remember Kim calling me and the kids a few times… I wonder if she’s still looking for us…

Day 3: It’s a great interior design idea; the TV is designed for perfection from every angle

Kim was going on about how beautiful the design is, even in the back. I couldn’t argue, and that frame — which was so slim I could hardly find it — is admittedly really cool. Here’s my philosophical take: A perfectly designed TV is one that’s perfect even in the deepest corners and the rear, and has a minimalistic frame. (Man that sounded smart.)

So we were thinking of where to put the TV, and instead of mounting it on the wall above the fireplace like our old TV, we ended up bringing our old, wooden TV stand from upstairs. OK, I lied. “I” brought the TV stand from upstairs. We blocked the hole from the wall mount with a painting from the garage, and shifted the entire living room 90 degrees to the right. And what’s weird is… even with the TV turned off, I can’t take my eyes off of it. It’s a TV, but it’s also a great interior design idea, making the TV the best décor for the living room.

What’s gotten into me?

Day 4: Fighting against my fear of complex setups

I share with thee my secretest secret of them all – I fear all machine installations and stuff…

That thought of hooking up all of the devices to the new Quantum dot TV… I could feel the chill going down my spine. But apparently, this new wide screen TV automatically recognizes my devices and the One Remote can control them all! Adios to my pile of remote controls, thanks to the Samsung Smart Remote!

The only thing is that Kim’s the one who showed me all of this… I hope she hasn’t found out about my fear… Or, has she? That’s even scarier now.

Day 5: Thank you, my new SUHD Quantum dot TV

So I was in my man cave after lunch today, watching my favorite show on my old grainy TV in pitch darkness. Kim came over and dragggged me right out of it, because she wanted to watch a movie with the kids on the new SUHD Quantum dot TV. I felt bad for my old grainy TV… movies are never fun when you watch them in the sun-lit living room!

Kim pulled me into the living room – I mean, without even shutting the curtains, so I knew what I was gonna see… a massive glare and an instant headache. But hey, what did I find out? The Quantum dot TV’s just as bright – actually, just as bright even with the sunlight! And I could hardly catch any glare on the screen!

Not just that, but with that Quantum dot display technology thingy, I could see every color that I could possibly imagine in just one scene from the movie we were watching. Putting the TV in the living room makes for more than just an awesome interior design idea, it just adds so much more color to my family time!

Well, I’m now in agony as I just feel even more sorry for my old TV… And feel a bit of gratitude to the new SUHD TV, for opening a new world to me. (But please don’t tell my old TV that.)

Day 6: It’s a truly “smart” Quantum dot TV is when it gets me

I have to confess. Kim’s totally into the new wide screen TV. Sometimes I feel jealous… because she never calls me “smart” like she does to the TV. Well, I know for sure that I’m smarter than that machine.

So, like every other day, Penn Charles & Lola got their hands on the new remote control. Yup. Just as imagined, they were fighting over the ownership of the remote – because the Lord of the Remote gets to see what the Lord wants to see. But hey, it was never a big deal because to select something to watch, this meant clicking on buttons.. a lot of buttons…

But what surprised me was that Penn Charles & Lola were able to actually control it on the fly, switching between Lola’s favorite cartoon and Penn Charles’ streaming games. With content that easily accessible even while watching live TV, I think I can finally catch up to my missed soccer matches. Or I would, if I were the Lord. I am not the Lord. We still ended up watching our missed episodes on Netflix.

This Quantum dot TV really is smart! It’s gotta be the best smart TV! So smart that it made me do the right thing for my family!

The content of this post and all videos produced in the links provided are based on a sponsorship from Samsung Electronics. The original article can be found at:

http://www.samsung.com/global/tv/blog/experience-suhd-quantum-dot-tv-in-home.html.

For more information on Samsung Televisions, please visit:

http://www.samsung.com/global/tv.

New research released by Samsung Electronics* investigates how changes to ‘the beautiful game’ are influencing TV purchases revealing that almost 1 in 10 (9.17%) adults in Europe are now watching, on average, more than 468 hours of football every year.  This equates to 28,080 minutes or 62.4 working days spent watching the sport.

As players are faster and skills have improved, almost one in two adults in Europe plan on investing in a new TV specifically to watch this summer’s sporting events as their viewing expectations increase.

The top three frustrations of European adults when they tune in to watch at home are; not being able to identify one player from another (28.53%); followed by not being able to see the ball as it passes from daylight into shadow (21.47%) and the screen being too small (9.8%).

Catering for all of those who want to ensure they see players in detail from every angle and never miss a moment, Samsung has introduced the latest range of SUHD TVs that offer unparalleled picture quality with Quantum dot technology, Ultra black TV panel and 1,000 nit HDR brightness.

Michael Zöller, European Head of TV at Samsung Electronics comments: “The Samsung SUHD TV is the perfect screen to watch sport on this summer. Quantum Dot technology offers the best picture quality available to ensure you see everything as if you are in the stadium. The grass will be just as green, the kits just as bright and our curved TVs offer enhanced depth perception. You won’t miss a moment of the beautiful game from the comfort of your own home, no matter how fast the action is.”

Cameraman, Andy Reik who has worked on many high-profile sporting events, comments, “HD creates a more immersive experience so the way we film the game has changed. Cameramen need to ensure they get multiple shots and capture the action from every angle. There are usually more than 40 cameras on the pitch as HD technology has doubled the picture quality.”

As well as influencing people’s viewing habits the improvement in picture quality has also led to footballers sharpening up their image.  More than two thirds (67.78%) agree that footballer’s physical appearance has improved over the past 15 years and almost one in three (32.23%) European men rank footballers as their number one personalities for style inspiration, ahead of actors, musicians and reality TV stars.

* Research conducted by One Poll (from 19th 30th May 2016) with 9,000 adults across 10 European countries (France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, Switzerland and UK)

Samsung Electronics, the worldwide leading TV brand for ten years running, announced today that it will expand its ‘THIS IS TV’ brand campaign to social media. The initiative will consist of an online contest and a series of offline events in key cities, aiming to connect consumers with the world through the true-to-life picture quality of Samsung Quantum dot  SUHD TVs. Consumers, using hashtags #TVTransports and #ThisIsTV, can leverage Samsung SUHD TVs and their ability to transport consumers to the places they dream to visit.

“Samsung has been working to strengthen TV’s role as a platform that connects people and brings them together to enhance their everyday lives” said Moon Soo Kim, Executive Vice President of Samsung’s Visual Display Business at Samsung Electronics. “By expanding ‘THIS IS TV’ to social media, we hope to share the value of Samsung Quantum dot SUHD TV with more consumers, provide them with once-in-a-lifetime experiences in real-time. Samsung will continue to deliver the true value of Samsung SUHD TV through various ways and stories.”

Bringing Unexpected Destinations to Consumers in Real-time

Earlier this year, Samsung kicked off its ‘THIS IS TV’ brand campaign starting with a series of videos highlighting the value of Samsung Quantum dot SUHD TVs through its features. Now, to provide consumers with the opportunity to physically experience the value of Samsung’s latest technology, Samsung will kick-off a social campaign starting with offline events in key markets around the world. Beginning with Jakarta, these activations will gradually expand to other markets including Singapore, Berlin, Sydney and Milan.

To help raise awareness about the ‘THIS IS TV’ social campaign, Samsung will install experience zones in unexpected places. These pop-up experience zones will take unsuspecting attendees to exotic destinations on realistic, true-to-life screens of Samsung Quantum dot SUHD TVs – as if they were actually transported.

The moments that these surprise events happen, as well the reaction from those who took part, will be posted on Samsung participants markets’ social media channels to share the reality of the experience and invite their friends to take part in the social media campaign.

Transporting Consumers to Their Dream Destinations

To provide consumers with more chances to participate in the campaign, and learn more about the true values of Samsung Quantum dot SUHD TV, Samsung will run social media contests across Facebook and Instagram.

Consumers will be invited to share the dream destinations they want to experience with Samsung Quantum dot SUHD TV. They can take part by creating unique images which express their dream destination in creative ways and sharing them on their personal social channels with the hashtags #ThisIsTV and #TVTransports.

Each week, winners will be selected to win various prizes, such as travel vouchers and/or Samsung Quantum dot SUHD TVs that can help them connect them with their dream world. Each market will run the contest for a number of weeks, and each market will reward a number of prizes.

For more information on the “THIS IS TV” Social Campaign, please visit the Samsung Facebook and Instagram in each market.

About Samsung’s ‘This Is TV’ Campaign

Earlier this year, as part of the larger “THIS IS TV” campaign, Samsung unveiled a brand campaign where it showed how the world can connect through the stunning visual display of a Quantum dot SUHD television.

More recently, the campaign released three additional videos highlighting the picture quality, design and smart functionality of the 2016 products. Each video serves as a short film that brings to life the benefits of Samsung’s latest advances in TV.

For more information on the “THIS IS TV” campaign, please visit the dedicated landing page on Samsung’s website at http://www.samsung.com/global/tv/blog/why-this-is-tv.html. For all of the latest Samsung news, please visit news.samsung.com.

About Samsung’s Social Media

Samsung Electronics has built strong presence on extensive social media platforms, especially emerging platforms such as Instagram, to engage with millennials and younger generations around the globe. Samsung, as a leading social media marketer with a well-established global social strategy reaches more than 200 million global social media fans across their social media.

For filmmakers, the link between cameras and display technology is paramount. They want cameras that can capture the full vividness and richness of their scenes, and then they need to be able to replicate those images for the audience. And increasingly, Samsung’s SUHD TVs, which use Quantum Dot (QD) technology to produce unrivalled high dynamic range (HDR), are becoming the choice of cinematographers, directors and other creators.

The capabilities and richness of Samsung’s SUHD TVs were on display at the Korea International Broadcast, Audio, and Lighting Equipment Show 2016 (or KOBA 2016), held May 24-27 in Seoul.

How Samsung’s Displays Became the Choice of ARRI

The ARRI Group is a German manufacturer of motion picture film equipment, globally renowned for its reliable and high-quality products.

Roger Deakins, a famous cinematographer (left), working with an ARRI camera in the making of the James Bond thriller Skyfall. (Photo from the ARRI Group)

Carlos Chu (left), Regional Sales Manager, Northeast Asia, ARRI, said that he expects “with the increasing number of HDR video contents, consumer interest in HDR display will rise as well.”

Although ARRI produces all kinds of lighting and filming equipment, the company is most famous for its cameras. Most of the 2016 Academy Award winning movies were filmed with ARRI cameras. Notably, Emmanuel Lubezki, a famed cinematographer who works with ARRI camera in many of his films, won the Academy Award for Best Cinematography for three consecutive years, for Gravity (2013), Birdman (or The Unexpected Virtue of Ignorance in 2014), and The Revenant, 2015).

HDR-enabled Quantum Dot TVs are able to deliver life-like pictures, clearly displaying even the smallest details, like the wrinkles of a person’s skin.

And at the ARRI booth at KOBA 2016, what was the German company’s choice to best demonstrate the clarity and beauty of its cameras? They chose Samsung’s Quantum Dot Display SUHD TVs.

“The Only TV That Can Perfectly Display Our Content”

“HDR is an influential technology that may have a huge impact on our everyday lives by delivering a greatly advanced visual experience,” emphasized Kim Tae-Jung (right), Business Development Manager, ARRI Asia.

Until now, even the most skillful cinematographers often failed in their attempts to deliver life-like images due to limits in existing display technology.

“It was a chronic problem in the video industry since the available displays often failed to reveal what was filmed through high-end cameras,” said Kim Tae-Jung, Business Development Manager, ARRI Asia.

Now, however, HDR display technology is transforming the industry. With HDR, it is possible for a display to make the bright highlights brighter and the dark areas darker, maximizing visual effects by adjusting the contrasts in brightness.

“Thanks to HDR, you can now enjoy videos that look closer to what the director intended you to see,” said Kim. “The ultimate goal of HDR is to realize the same range of contrast as real life.”

“We expect to see much demand in the Korean market, which has won global recognition for its high-quality TV dramas and movies,” said Paul Ivan, Managing Director of ARRI Asia.

But to get the most out of HDR, a TV needs to have strong capabilities in color and light expression. This is where Samsung’s recently released Quantum dot SUHD TVs shine, as they are able to express a brightness of 1000 nits^[1] or higher using HDR. This is exactly why ARRI choose them.

“Since quality video content is our priority, we choose the Quantum Dot SUHD TV (for our displays at the exhibit),” said Paul Ivan, Managing Director of ARRI Asia. “I am confident that the KOBA 2016 visitors must have felt the unmatched performance of the ARRI cameras through the Quantum Dot SUHD TV.”

Accuracy Makes Quantum Dot SUHD TV a Good Reference Monitor

“Quantum Dot SUHD TV made calibration smooth and fun,” said Um Tae-Sik.

For the exhibition, Um Tae-Sik, a cinematographer and colorist, demonstrated how calibration^[2] works, using a Quantum Dot SUHD TV and a famous Korean TV drama, Descendants of the Sun.

“Regular and even breathing is evidence of good health. And the same applies to any video, since consistency in color and brightness is a prerequisite for high-quality video. In the past, after I finished the first draft of a calibration in a reference monitor, I had to check the results on a typical TV. However, it was different with the Quantum Dot SUHD TV I used for the demonstration: I didn’t have to use a reference monitor separately for calibration, and the result was quite satisfying.”

Um Tae-Sik performed a calibration using a scene from Descendants of the Sun. The left picture shows the “after,” while the right one shows the “before.”

All of the industry experts we talked to at KOBA 2016 agreed that Quantum Dot SUHD TV is a welcomed advancement for the video industry, providing better access to higher quality displays. It has long been a dream for filmmakers to be able to show their content in all the color and detail as real life.

Samsung’s Quantum Dot SUDH TVs are making this dream come true, offering truer to life HDR images than were ever possible before.

^[1] Nit: The nit is a unit of visible-light intensity commonly used to specify brightness. One nit is equivalent to one candela per 1m³.

^[2] Calibration: The task of mastering video content so that it reproduces the same results on all display devices.

Samsung Electronics’ latest lineup of SUHD TVs offer a 360-degree design that looks great from all angles. And with the relentless efforts Samsung puts into design, now there are more ways and places to set up your TV than ever.

Once you get your new TV home, you still need to set it up, but Samsung has made the process straightforward and easy-to-follow. To learn what it’s like to unbox your SUHD TV and attach the stand, check out these simple steps, so you can enjoy the amazing, 4K, HDR display to its fullest.

The first step in stepping up your SUHD TV is to check the images on the top of the box. A series of simple cartoons on the flap of the TV box clearly illustrates how to safely and easily unbox your new TV.

Next, open the box carefully, and take out the manual, stand, one connect box, cables and other accessories.

Remove the top two pieces of styrofoam from the box, and lay the box face-down on the floor.

Carefully pull the TV out of the box. As you remove it, another person should hold the box in place by grasping the hand-hold on the bottom of the box.

Now that the TV is out of the box, place it on a large, clean table while you complete the setup procedure. While the latest SUHD TVs are incredibly thin, a 65-inch model still weighs 28.8 kilograms, so be sure to choose a sturdy, safe location.

Next, assemble the TV stand and tighten the screws, then mount the stand onto the back of the TV and tighten the screws.

Finally, put the cover into place. Samsung overlooked no detail in ensuring its SUHD TVs would look their best from every angle, and that includes having a smooth, classy cover for the stand screws.

Now that the stand is finished, you can carefully set it upright again. Samsung’s SUHD TVs look stunning from all sides—front, sides and back—allowing people to set them up anywhere that suits their taste.

For a couple of fun-filled looks at unboxing your new SUHD TV, here are two more videos for you. First up, the story of a young couple and a very special anniversary present.

In addition, the viral video stars the Holderness Family have made a humorous music video about setting up their new TV.

With this in mind, Samsung has created its latest range of SUHD TVs in the hope of delivering an optimum viewing experience, regardless of consumers’ indoor lighting conditions.

Brighter Screens, Enhanced Viewing

In an ideal TV viewing world, users would be able to turn off all the lights and close the curtains before watching TV, but practically speaking, this is not always doable. In such a case, one way to boost picture quality without requiring users to create a pitch-dark environment is to up the TV set’s brightness in order to better fit with its surroundings; remember how often we adjust the brightness level of our smartphones and tablets when using them outside in the sun.

Samsung, using Quantum Dot technology, helps boost brightness. The 2016 SUHD TVs have peak brightness levels of up to 1,000 nits** (while also using even less in the way of overall energy consumption).

Ultra Black Technology

However, it is not enough to simply turn up the brightness – minimizing the possibly negative effects of outside light on picture quality is also important, and this is where Ultra Black technology comes in.

When there is another source of light – like the lighting in the living room or sunlight through the window – glare can often compromise image quality. This is why Samsung SUHD TVs have taken their inspiration from nature, with a new panel innovation that could help to dramatically reduce the effect of glare.

The outer layer of a moth’s eyes feature nano-sized bumps and grooves, allowing it to better absorb light and thus prevent predators from spotting the reflections off the eyes.

SUHD TVs feature a layer of panel coated with tiny uniform bumps. These bumps, inspired by moths’ eyes, can absorb or re-direct external light without hindering the light emitted from the panel.

Whether or not to turn the lights off usually doesn’t cross our minds when we pick up the TV remote and click on the power button. But that’s okay. There are people like Samsung’s engineers who research how people watch TV and constantly push the boundaries of technology so you don’t have to worry as much.

* The survey was conducted online in GfK’s Omnibus from December 11-13, 2015 using the GfK KnowledgePanel®. The study consisted of a nationally representative sample of 1,020 U.S. adults, selected using random probability address-based sampling. The margin of error for this study is +/-3 percent points.

** A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Samsung Electronics UK will be offering rugby fans the chance to get closer to the action than ever before at Twickenham Stadium on the 21st and 22nd May, with the launch of the Samsung Slider at the HSBC London Sevens.

A UK first, the Samsung Slider is a state of the art four person mobile seating unit that offers an innovative new way for fans to enjoy the match. Travelling up and down the pitch from try line to try line on an 80m custom built track, the Slider will reach speeds of up to 20mph to ensure that those lucky enough to be riding it will never miss a moment of the game.

This new benchmark for in-stadia fan viewing experience is mirrored away from the pitch by the latest Samsung 4K SUHD TV range. Enjoyed on a deeper, wider and clearer Samsung curved screen, the quantum dot technology, HDR 1000 and Smart Hub ensure an unrivalled picture quality by delivering unparalleled accuracy in natural colour reproduction on the smartest TV on the planet.

Samsung will be providing multiple opportunities for fans and customers to experience the best seats in the stadium both in the lead up to the event and at Twickenham across the weekend through their social media channels and at www.samsung.com/uk/offer/samsungslider/

Russell Taylor, Vice President – Marketing, Samsung Electronics UK and Ireland, commented: “To showcase the innovative Samsung SUHD TVs, a product range that provides a quantum leap in picture quality and an unparalleled viewing experience at home, we’ve brought The Samsung Slider to Twickenham Stadium. We think it’s a brilliant illustration of how we can use technology to create the best viewing experience possible with live sports; allowing fans at the London Sevens to enjoy the game of rugby like never before.”

The Samsung Slider will provide 180 rides across a 45 match schedule at Twickenham Stadium over the full tournament weekend, providing fans with multiple opportunities to win a place on the best seat in the house for a match viewing experience they will never forget.

To find out more about the Samsung SUHD TV product range and to win a place on the Samsung Slider at this year’s HSBC London Sevens, 21st-22nd May, follow the Samsung Sport social channels – Twitter @SamsungSport and Facebook.com/SamsungSport, or visit www.samsung.com/uk/offer/samsungslider/

What Is ‘Quantum Dot?’

Quantum dots are nano-sized crystals made of semiconductor materials. A nanometer (nm) is one billionth of a meter, which means these extra-small particles are smaller than 1/10,000 of a single strand of human hair.*

Quantum dots can be made of different kinds of elements, but when regulated down to a size small enough, the quantum dot possesses physical properties that make it suitable for many different applications. For example, quantum dots are very efficient in absorbing and then emitting light. Based on this quality, quantum dot technology is being researched in areas such as solar panels, bioimaging, and, of course, display.

Why Is Quantum Dot Technology Good For TVs?

Quantum dots are photo-active; they absorb, and then emit light. And when they do, even if the dots are made of the same material, the light each quantum dot emits is a specific color (or wavelength) depending on the size of its core. For example, a quantum dot with a core of 2nm will emit a blue light while one with a 6~7nm core will emit red.

The color of light each quantum dot gives off is also very stable and pure. Quantum dots can show precise colors while the light from conventional materials ends up getting mixed with adjacent colors. This is because the spectral line width (width of each peak in the graph below) of the light from quantum dots is much narrower than that from conventional materials.

As a result, the 3 primary colors can be more clearly distinguished in comparison to conventional TVs, which helps the quantum dot display show a wide range of colors more accurately.

Another advantage of these light-emitting quantum dots is that they’re very efficient. Compared to phosphors in conventional TVs, not only are they able to produce more colors, but the photo-active property allows for better light efficiency.

By leveraging this advantage, Samsung was able to jack up the peak brightness of its new SUHD TVs to 1,000 nits and higher, opposed to the previous 400 nits for conventional TVs– all the while further improving overall energy efficiency. Colors are perceived by light, and by offering more light along with more colors, Samsung SUHD TVs are great for HDR content.

What’s So Great About Samsung’s Quantum Dots?

Many previously developed quantum dot solutions were based on materials that involve cadmium, such as cadmium sulfide (CdS) or selenide (CdSe). Although these quantum dots share the same advantages as written above, they hold a deadly threat against the environment as toxic Cd2+ ions may be released through nanoparticle degradation.

Samsung’s quantum dots, however, are cadmium-free. They’re based on indium (In) instead. After much research and development, Samsung is currently the only company that produces cadmium-free quantum dot displays. Samsung started focusing on quantum dot technology in 2001, and has since registered over 150 patents on the subject.

Samsung’s quantum dots are also durable. Being an inorganic compound, quantum dots are more resistant to oxidation than organic substances. Samsung also applies a quad-layer coat to its quantum dots to ensure the quantum dot display is durable and kept stable over years of time. The result: a fantastic display that keeps its picture quality year after year.

For more information on Samsung’s SUHD TVs with Quantum Dot technology, please visit: www.samsung.com/global/tv/quantum-dot-display.

* Calculation based on assumption that an average human hair is about 100μm wide.

Samsung presents a new vision of the future of television at Fuorisalone 2016, where technological innovation and design seamlessly blend. NIGHT&DAY, a Samsung exhibition at Superstudio Più, open to the public from 12 to 17 April, symbolises a perfect duo formed by two different worlds and styles that meet to give rise to a new concept of television.

NIGHT – The leading technological expression of Samsung TVs

At Fuorisalone, Samsung reveals the arrival of its spectacular new 2016 SUHD TV line-up, a symbol of technological innovation that does not forget the importance of design.

With unrivalled image quality, the KS range is the first series of TVs in the world without a frame: from the premium 9000 series to the 7000 series models, all are available in curved and flat screen versions and represent what Samsung calls Design 360; where all aspects of the new TVs, down to the smallest detail, are attentively cared for, including the rear.

Samsung 2016 SUHD TVs feature a 10-bit panel with Quantum dot technology for ultra-realistic images, unparalleled brightness, and outstanding contrast with colours that are even more faithful to reality. Displays with Quantum dot technology are able to convert light from all colours of the visible spectrum, without distorting or effecting the level of luminosity, for the optimum visual experience within the lighting of the surrounding environment.

All Samsung SUHD TVs offer an exceptional HDR (High Dynamic Range) experience with luminosity values of at least 1,000 nit for optimal contrast between light and dark images. In addition, the new Ultra Black technology reduces light reflections, further improving the quality of the image while keeping reverberation to a minimum.

With the support of the Tizen operating system, the new TVs make it even easier to find and access user preferred content and services, whether television programmes, films or games, everything is conveniently accessible from one platform thanks to the renewed Smart Hub. In addition, it automatically recognises the peripheral (set-top box, console, OTT box…) or home theatre system connected and manages all external devices via the smart remote control, without the need for additional settings.

At Superstudio Più, brand new audio range developments will also be displayed, including the Wireless Audio 360 speakers, which expand the line-up with two new models: R3 and R1. The omni-directional speakers are characterised by a new built-in tap-and-swipe user interface and an improved Multiroom app, available for smartphones, tablets and smartwatches. The proprietary Ring-Radiator technology meanwhile diffuses sound across the entire room, enabling listeners to live the same acoustic experience at whatever point they are stood.

Samsung has also launched the first Ultra HD Blu-ray player, the HDR compatible UBD-K8500 player that guarantees four times better resolution and a colour expression 64 times higher than the traditional Blu-ray players.

Used together with the Quantum dot displays of Samsung SUHD TVs, the new UHD Blu-ray player offers an image quality never before seen on home screens. In addition, thanks to the upscaling technology it is provided with, the player reads and improves the quality of the images of traditional Blu-ray disks and DVDs.

DAY – Samsung celebrates a new concept of TV design

Samsung’s Serif TV is a product with an artisanal spirit in every respect, an encounter of passions between Samsung and internationally famed designers Ronan and Erwan Bouroullec, which has led to the creation of a unique product in the television market that not only integrates cutting edge technology but reflects the lifestyles of consumers.

Samsung chose the Bouroullec brothers for their unique ability to emphasize aesthetics, without neglecting functionality, to create a piece of furniture that adapts perfectly to any type of environment, with a touch of original design for one-of-a-kind spaces.

Samsung Serif TV has design at its heart and is a timeless piece of furniture that fits seamlessly into the household, powered with Samsung premium television technology. It provides an elegant viewing experience that is at once versatile and exciting, thanks to an original continuous, monochromatic frame that redesigns the outline of the screen.

The shape of the TV is defined by its side profile; mirroring the silhouette of a capital I complete with typographic serif details to form a solid footing for the base, as well as creating a small shelf on the top. The use of four attachable tubular legs allows free-standing use of the set, so it can perfectly adapt to its environment.

Marco Hannappel, Sales & Marketing Director of the Audio Video Division of Samsung Electronics Italia, comments: “Our exhibition during Fuorisalone was created to showcase the design soul of our products. Samsung is constantly looking to embrace the path of technological innovation, without forgetting the fundamental role of the aesthetic. This year we wanted to realise a new concept of TV, born from the meeting between technology and design, as a trailblazer and new entertainment experience. Serif TV and the new SUHD TV line-up are both symbols of the creation of this perfect duo that is a precursor to the future of technology.”

TV design solution by Samsung

The exhibition will include a “TV design solution by Samsung” space where an architect will be made available to speak with anyone looking for advice on the planning of audio/video spaces in their own home, as well as on the Serif TV model best suited to buy, after being won over by its unique design.

Samsung Night&Day

@Superstudio Più

Via Tortona 27

Open hours for visitors

12-16 April from 10 a.m. to 9 p.m.

17 April from 10 a.m. to 6 p.m.

Samsung will also release its new lineup of SUHD TVs, ranging from 49 to 88 inches, around the world over the next few weeks. In response to high levels of consumer demand for large and curved screens, Samsung has increased its range of industry-leading curved SUHD TVs and 65-inch-plus large-screen SUHD TVs.

Samsung has adopted Quantum dot display for its 2016 SUHD TVs. Each of the nanometer-sized particles that comprise the Quantum dot display expresses precise and pure color, creating state-of-the-art picture quality that stands the test of time.

Compared to its 2015 SUHD TVs, Samsung’s second-generation Quantum dot technology enables TVs to express more brightness with less energy consumption. All 2016 SUHD TVs now have 1000 HDR (High Dynamic Range) technology, with a maximum brightness of 1,000 nit, providing detailed images from a vivid color range, even when watching in bright daytime conditions.

Hyun Suk Kim, President of Samsung Electronics’ Visual Display Business, introduces the 2016 SUHD TVs with Quantum dot display.

In addition, the 2016 SUHD TVs provide 25 percent improved color accuracy when compared to last year’s products. Due to the superior picture quality, Hollywood film studios like 20th Century Fox are remastering their premium movies for TV using Samsung SUHD TVs.

Samsung also has developed a special anti-glare panel called Ultra Black for its 2016 SUHD TVs, which can reduce potentially distracting light reflections from the device’s screen.

Samsung has redesigned the Smart TV user experience (UX), enabling consumers to find their favorite TV shows from a single menu on the main screen, regardless of their source. These sources can include cable and OTT providers, and even connected devices like gaming consoles and Blu-ray players.

Another innovation for the Samsung Smart TV is a single remote control experience that eliminates the need for separate controllers for various TV-related devices. These include set-top-boxes, OTT boxes, Blu-ray players and gaming consoles. Now, say the device’s developers, a single remote can do it all.

“The 2016 SUHD TVs are next-generation devices, with the best color, brightness, usability and design,” said Hyun Suk Kim, President of Samsung Electronics’ Visual Display Business. “With these new sets, we will blaze a trail in the new age of Quantum dot displays.”

Watch below videos for detailed information about Quantum dot color and HDR 1000.

For more information about SUHD TVs, please visit: www.samsung.com/global/tv.

Samsung Electronics unveiled new Family TV feature that supports China’s one of the most popular messenger service QQ at Samsung China Forum held on March 2 in Shanghai. The new TV model gives full access to QQ messenger, allowing users to chat and share photos and videos with their family members and friends.

In addition, Samsung introduced another Family TV feature to help people with visual and hearing impairments better enjoy watching TV. The new function allows users to adjust the picture and audio quality and enlarge the font size, to modify the TV to suit their preferences and make it more accessible.

Samsung showcased the various SUHD TV sets of 2016, from 49-inch models to super-large 98-inch ones. These products offer the best-possible viewing experience, powered by such special features as high dynamic range (HDR) technology, which supports 1,000 nit brightness, and next generation Quantum dot display, which is able to express natural colors as they are.

The company had many home appliances to display, too, including the Samsung Family Hub refrigerator, with a built-in 21.5-inch Full HD touch screen display and Internet of Things (IoT) Hub technology, as well as AddWash, Samsung’s new washing machine that allows consumers to add more laundry and detergent at any point during the wash cycle. Significantly, this innovative washing machine has expanded its product line to include small and medium capacity models (9kg and 12kg), joining the larger capacity model of 21kg, allowing more choices for local consumers.

Samsung’s new air purifiers, including the AX7000 and AX5000 series, specially designed for Chinese consumers were showcased as well. The new air cleaner series are equipped with strong features including “Power Fan,” to purify polluted air, “3-way Dimensional Purification,” to quickly release the fresh air and turn a large room into a more refreshing environment, and “Air Navigator,” to show users the level of fine dust particles in the air.

In addition, Samsung clearly expressed its commitment to step up its effort to increase its presence in the B2B market by having very competitive products on display. That includes every product line in its commercial displays, including the UHF-E series with the world’s thinnest video wall, with only 1.4mm bezel-to-bezel spacing, as well as the MX7 series multi-function printers (MFPs), powered by Samsung’s Smart UX Center, which is based on the Android operating system.

“Samsung is concentrating much effort to realize ‘customer-oriented innovation’,” said Kyung Tae Bae, Executive Vice President and the Head of Samsung Electronics China. “We intend to turn Samsung into a more popular brand in China by actively communicating with local consumers and strengthening our cooperation with business partners in the country”.

The Samsung Regional Forum is an annual exhibition and conference event where Samsung presents localized products and business strategies better tailored to the needs of each region. In 2016, these forums started in Southeast Asia and ended with the Samsung China Forum, following events in Southwest Asia, Europe, Africa, CIS, Latin America and Middle East and North Africa (MENA).

“It is our everlasting goal to continue to provide a more immersive, best-possible viewing experience to consumers,” said Hyun-Suk Kim, President of Visual Display Business at Samsung Electronics. “In the near future, our children will describe their TVs at home as something with a curved screen, not the flat one that had long been in use.”

Samsung has been the number one brand in the global TV market for ten consecutive years since 2006, selling over 427 million TVs. Throughout the past decade of its TV manufacturing history, Samsung has acted much more like a start-up meeting risks head on, never slowing down the pace of challenge and creativity.

Challenging the Norm in the TV Industry

In addition to producing a number of world firsts, the company has continued to innovate within the overall technologies and components that enhance the performance and quality of its products. State-of-the-art design has also been a major focus for the company’s TV lineup.

With the 2006 launch of the three million unit-selling R7 (‘Bordeaux’) TV, followed by the ToC (Touch of Color, or Crystal design) TV, the Full HD 3D TV with the world’s first 3D screen, to today’s immersive Curved UHD TVs, Samsung has created products that successfully anticipate, understand and meet consumer needs. Significant industry milestones include the creation of the 29.9mm world’s slimmest TV in 2009, the 110-inch world’s largest UHD TV in 2013 and the 105-inch Curved UHD TV in 2014.

As a result of Samsung’s continuing exploration to find the better ways to enjoy TV, smart TVs became a mainstay in homes around the world. In 2010, Samsung opened the world’s first TV application store and adopted the smart TV user interface – Smart Hub – a year later in 2011. Since then, the company has introduced voice, gesture and facial recognition technology, as well as incorporating the Tizen operating system for improved, intuitive usability and connectivity.

Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place. The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV, eliminating the need for multiple remote controls. Featuring IoT hub technology, the 2016 SUHD TV can also connect with and control more than 200 SmartThings compatible devices – whether it’s to see who is ringing the doorbell, lock the doors or turn off the lights – all from the TV.

The Launch of the SUHD Era

For the best viewing experience possible, Samsung’s biggest focus has been on improving picture quality—the essential value of TVs. This is well demonstrated in how Samsung has been spearheading the improvements in picture quality of modern TVs; from FHD to UHD, 2D to 3D, smaller to bigger displays, and from the conventional flat displays to curved ones.

The 2015 launch of the SUHD TV was a major contributing factor to achieve the ten-year market leader milestone, enhancing the brand’s overall product line. The popularity of this premium TV range can be attributed to SUHD offering the best possible picture quality, design and connected user experience, enabling consumers to enjoy ultra high definition television in any environment.

At CES 2016, Samsung announced the latest SUHD TV with Quantum dot display – featuring the world’s only cadmium-free, 10 bit panel Quantum dot technology. Quantum dot is a next-generation display material that uses nano-size semi-conductor particles to express dazzling brightness, a broader range of colors and the most accurate color representation of any display material.

Setting the year 2016 as a starting point for the next decade of leadership, Samsung will continue to push the envelope to the limit in order to demonstrate why the company is still in the lead and what its TVs are truly capable of.

“Over the last ten years, our TV sales and rate of innovation have been buoyant and are born from our ongoing desire to offer the best in technology, content and services,” said Hyun Suk Kim. “As we move into a new era, in which the TV experience is more immersive and spectacular than ever, we will not lose sight of the values and consumer understanding that has helped us earn our longstanding market leadership.”

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Mr. Choong Ro Lee, President of Samsung Middle East and North Africa, speaks about the company’s vision at Samsung MENA Forum 2016.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

Mustafa Sadick, Senior Manager of Samsung Middle East and North Africa, introduces about Samsung’s 2016 TV business.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is bringing the #1 Premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through our partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can’t live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Georges Barakat, Senior Manager of Samsung Middle East and North Africa, explains about the new Samsung Add Wash front-load washer.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Breaking Barriers for Progress in Mobility

At the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier.

Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.

Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Committed to expanding its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

The Samsung Latin America Forum is an annual event that provides exciting opportunities to experience the latest innovations in the industry, exchange information, as well as meet the leaders who are the driving force behind Samsung Electronics’ progress in 19 countries – from Mexico in Central America all the South to Chile and Argentina.

At the event, the company reinforced its focus on smart and connected lifestyles, while also revealing a premium set of new products that are coming to the region this year, which includes the bezel-less curved SUHD TVs with Quantum dot display; the flexible – next generation of smart kitchen appliances with a range of refrigerators with Twin Cooling technology; besides the cleverly designed and industry-first front load washing machine using AddWash, among other unique products and services.

“We are confident that our exciting range of premium connected products and services will be very well received in the Latin American market, where consumers trust and recognize the superior value of the Samsung brand”, affirms Pedro Kim, president & CEO for Samsung in the region. He added, “Samsung will continue to enhance and revolutionise the everyday lives of its consumers by listening closely and anticipating their needs, and delivering state-of-the-art products and services that fulfil and exceed expectations.”

Samsung established the Latin American Research & Development Centres, Lifestyle Research Labs, and Product Innovation teams to operate as in-house incubators, to learn more about behavioural patterns in Latin America and tune-in to their needs, and developing technologies and innovation that are driven and inspired the market.

Setting a New Standard for Home Entertainment

Samsung unveiled its spectacular new line of SUHD TVs, which offers unparalleled picture quality with Quantum dot display and HDR technologies, together with state-of-the-art design – the world’s first bezel-less curved TV, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of game console, OTT box or home theatre system that is connected to the TV. This allows users to control such external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

New Generation of Digital Appliances Transforms the Home and Makes Life More Pleasant

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling technology that enables consumers to be flexible with cooling storage, depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the necessity, offering five different modes: Daily, Economy, Vacation, Party and MiniBar. The five (5) conversion modes deliver the required flexibility, while also saving energy according to the chosen setting.

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher, so their weekly grocery shop lasts longer. But it is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer. That is the reason why Samsung’s teams have developed the innovative Twin Cooling Plus technology, which with a truly independent cooling system, prevents unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

The air does not move between the compartments, and the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Moving from the kitchen to the laundry area, Samsung’s new washing machines come with the much needed, practical solutions for easier and more efficient daily experiences. The Samsung Add Wash front-load washer allows consumers to add items – such as an overlooked sock or t-shirt – or either, add fabric softener, during wash cycle, through its world’s first additional “Add Door” located on the upper part of the main door.

It also comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle. An embodiment of Samsung’s innovation in delivering time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance.

In terms of top loaders, the 9kg & 11kg ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Breaking Barriers in Mobile Productivity and Wearable Technology

In the 2016 Forum, Samsung also showcased the news of its wearables for Latin America. The brand announced the increase in its portfolio of products and services that work seamlessly together, also breaking new grounds and introducing new categories. This is the case of Gear VR – Virtual reality goggles with high definition that allow people 2D and 3D experiences. Beyond creating immersive situations in a very comfortable way, it also counts with a large amount of contents.

On the other side, Gear S2 classic 18k rose gold and platinum will also come to Latin America, offering a more personal and customizable experience. Therefore, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Alessandro Mendini, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks.

Mobile Payment Service in Devices

On top of all the high quality smart devices already available in Latin America, Samsung is also developing new services to guarantee, full convenience and connectivity, proving its commitment with meaningful technology.

Samsung Pay is about to be launched in Brazil, in the coming months. With the widest acceptance of any mobile payment service, Samsung Pay is also very safe and simple, bringing us closer to a world without wallets. When it is time to pay, just launch Samsung Pay, scan your fingerprint and hold your Samsung device close to credit card reader in the payment machine. Done! In short seconds, the operation is concluded.

Even fast, it does not lack anything in terms of security. The system also has security layers composed of KNOX that constantly monitors any malicious activity. Each transaction uses a digital token to replace the actual card number. The mobile authorizes payment only with the consent (authentication through fingerprint) of the user.

Samsung Pay works with most existing card terminals in Latin America. That means this is the first and only payment solution that will make a transaction in almost any place where you can tap a credit or debit card (Samsung Pay is compatible to supports both NFC and MST systems)

Corporate Citizenship at the Heart of Business Strategy

Pedro Kim, president and CEO of Samsung Electronics Latin America, speaks about company’s vision and business strategy during a press conference at Samsung Latin America Forum 2016

For the first time at Samsung Forum, the company detailed in depth its Corporate Citizenship initiatives all around Latin America.

“Our strategy in Corporate Social Responsibility is based in using Samsung’s global network and innovations to create positive change for people across the world. Specifically, in Latin America, we have chosen education as our main cause”, explains Helvio Kanamaru, senior manager of Corporate Citizenship at Samsung Latin America Office.

In this context, Samsung works with three major programs in the region. They are:

• Solve for Tomorrow is a program that challenges young students in Latin America (since 2014) to show creative ideas of how Math and Science can improve their local communities. Goal: stimulate youth’s engagement into thinking about practical solutions to issues encountered in daily lives (society).
• Tech Institute is the program in which Samsung contributes to personal and technical professional training for young people in order to promote inclusion according to labor demand in the industry. Samsung is even starting to provide the 1^st IoT Tech Institute of Latin America, in partnership with USP University in Brasil (in São Paulo).
• Samsung Smart Schools are aimed at providing students and teachers of under-served areas with quality environment for education. Goal: enhance the learning process of students enrolled in public schools by providing new technologies and equipment, making the educational environment more intuitive, interactive and efficient.

“Innovation brings us not only inspiration to create new products and to deliver growth for our business, but also, great ability to help us on addressing some of the major social challenges of the world”, concludes Pedro Kim, CEO and President of Samsung Latin America.

Television is on course to collide with virtual reality and create a host of as-yet-unimagined experiences; that’s the view of Oscar-winner Tim Webber, Chief Creative Officer at Framestore, who was speaking at Samsung: Inside The Future of Television, a future-gazing panel event that saw leading minds from the worlds of technology and entertainment explore and debate what’s next for television in our lives.

The panel, hosted by TV presenter Marc Edwards (France 24, BBC World, Eurosport), included:

• Simon Bryant (Head of Consumer Electronics, Futuresource) – An analyst who specialises in the television market, Simon has overseen countless industry reports and has a keen eye for changing TV habits across Europe.
• Simon Mills (Bespoke Editor, Wallpaper* UK) – An expert on architecture and interiors, Simon has spent 25 years writing everywhere from The Sunday Times Magazine to GQ and The New Yorker.
• Grzegorz Stanisz, European Director of Sales and Marketing, Samsung – Grzegorz has dedicated the last 13 years to securing Samsung’s place as category leader of the television market in Europe.
• Tim Webber (Chief Creative Officer, Framestore) – Tim won an Oscar for his VFX work on Gravity, and also had a hand in The Dark Knight and Avatar. Framestore recently created a VR experience for HBO’s Game of Thrones.

TV: From Viewing to Experiencing

The panel began by looking at how television is moving from something consumers passively view, to an active device we experience.

First, the panel considered how experiences on mobile devices can be used to enhance the TV experience. Dual-screening is well established, with Grzegorz Stanisz of Samsung stating that “30% of the time, your eyes are away from the TV screen”, a point Tim Webber supported: “People are looking at their phone as much as at the TV. We need to produce content that works in companion with what’s on the big screen…content without ‘joins’.”

The continued growth of on-demand content is a trend all the panel expect to grow and grow. “Turning to how that experienced is controlled,” design expert Simon Mills was unequivocal: “The TV remote is on its last legs. Digital natives have grown up controlling their own devices, curating their own content.  No longer is the remote the preserve of a parent in the big chair.”

Grzegorz Stanisz of Samsung tempered that the TV remote was here to stay for now, but it needed “a convergent approach…one remote to rule them all” pointing to the recently unveiled Samsung Smart Control – one remote which can control multiple devices – as an example of this.

Despite the “unreal” growth of on-demand content, consumer electronics expert Simon Bryant believes some traditional TV habits will remain – at least for now; “linear is here to stay, primarily as a relaxing experience” he said.

TV and the New Home Ecosystem

Next, the panellists turned to the home of the future and how smart, more beautiful TVs will fit into all our lives. In the future, Simon Mills of Wallpaper* expects televisions to become an integral part of how our homes are designed, stating; “architects will start integrating viewing tech into buildings from the start so they can function wirelessly and technologically…and work aesthetically.”

All panelists agreed that consumers are becoming much more design savvy, a reason why Grzegorz Stanisz of Samsung firmly believes “TVs need to look good not only from the front but also from the back and sides- from 360 degrees.”

Exploring the impact of the Internet of Things, Simon Mills was certain that increased connectivity will cement the television’s place at the centre of the home: “The TV will become a hub. There could even be applications for when we’re not even watching it, such as light patterns to help us sleep or wake.”

The Power of UHD Content for Consumers

A 2015 independent study, commissioned by Samsung, proved that UHD was 38% more immersive than HD content. Asked where we go beyond UHD, Grzegorz Stanisz said: “We are one step away from creating a lifelike experience in everyone’s home.”

Moving on to what this means for content creators, Tim Webber said creative studios such as Framestore “are working at the high end [of content production], and the increase in resolution, and increase in dynamic range means televisions are coming up to match.”

As overall Visual Effects Supervisor on Gravity, Tim admitted he found it “painful to see people watching some films on the back of an airplane seat.”

VR and TV

VR continues to gather pace in 2016, and the technology had a strong presence at the Samsung European Forum. Asked about the market potential of VR, Simon Bryant of Futuresource was positive: “VR is a huge growth market, we estimate around 70m head-mounted units selling annually by 2020, VR will be worth around $16billion including content and hardware. The growth over the next few years will be staggering.”

New hardware needs fresh content, and Framestore have already created a virtual reality companion experience for HBO’s Game of Thrones: “VR is a no-brainer for dramatic content”, says Tim Webber. “You are building a world that goes way beyond telling a story. I see VR enhancing the role of the TV”

Cinema and the Not-So-Small Screen

As average television screen sizes grow throughout Europe, questions were raised about how cinema, and home entertainment will relate to one another. Tim Webber said “the quality of screens and sound is now up there with cinema. The lines are blurring but they will always be two different experiences.”

Simon Bryant, backed this up with market insight from across Europe: “Small screen sales are falling, being replaced by tablets and mobile devices. While this is happening the primary screen is getting bigger and bigger.”

Commenting after the panel, Michael Zoeller, VP European Head of Visual Display, Samsung said: “Samsung has spent the last decade leading the television market and we are constantly driving for meaningful innovation for our consumers. For example, the SUHD televisions we unveiled at CES 2016 are already redefining the home entertainment experience with innovations like quantum dot display, bezel-less design, and IoT ready hub technology.”

“We brought together this panel to explore what the future means for television and some of the insights our panellists considered were fascinating. I’m hoping we can bring them all back in 2026 to see how their predictions stack up”.

Yoo Young Kim, CEO and President of Samsung Electronics Africa Office, speaks about company’s vision during a press conference at Samsung Africa Forum 2016.

Samsung Electronics unveiled its product line-up for 2016 at its annual Samsung Africa Forum event. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, showcasing its new bezel-less curved SUHD TVs with Quantum dot display, the industry-first Front Load Washer with AddWash, and a range of refrigerators and freezers with Twin Cooling technology.

“Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forward with our diverse products and services,” said Mr. Yoo Young Kim, CEO and President of Samsung Electronics, Africa Office. “We will continue to enhance consumers’ quality of life by listening to their needs and strengthening our ecosystem.”

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display; the world’s first bezel-less curved design, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers an incredible 5.1.4-channel sound.

Intelligent Digital Appliances Transform the Kitchen

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher longer so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

“The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher, longer, with Samsung’s innovative Twin Cooling Plus technology,” says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Samsung’s Twin Cooling Plus technology is a truly independent cooling system, preventing unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Thanks to the Twin Cooling Plus technology, consumers can enjoy flexibility with cooling storage depending on their needs. The true independent cooling system allows for turning the freezer into a fridge when required, or just turn off the fridge compartment when leaving home for a long vacation. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Samsung today also launches an affordable range of refrigerators and freezers, designed especially for African consumers. These include the vertical freezer, the 180-litre top-mounted freezer, the 1-Door 110-litre fridge, and a chest freezer in the small size capacity of 150 litres.

Making the Washing Machine Work For You

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked, so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer.

The Samsung Front Load Washer with AddWash has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry or extra detergent, in mid-cycle without needing to drain the washer and open the main washer door.

AddWash utilises a SuperSpeed feature, which finishes a load in less than an hour. It also features our EcoBubble technology, which premixes detergent with air and water, penetrating clothes 40 times faster than a normal mix of water and soap. It comes with an array of smart functions, making it easier for users to monitor and control wash cycles.

From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 30 minutes, Samsung’s Front Load Washer with AddWash can easily keep up with your family’s toughest laundry tasks.

Visitors are experiencing the 360 Cassette air conditioner at Samsung Africa Forum 2016 exhibition.

Corporate Citizenship at the Heart of Business Strategy

For the first time at Samsung Forum, Samsung will be showcasing its Corporate Citizenship initiatives in Africa.

Samsung will bolster its efforts in Africa in a bid to help the continent achieve its Sustainable Development Goals.

“As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment,” says Abey Tau, Corporate Citizenship and Public Affairs Manager.

For more information on this press release, including photos related to the 2016 Samsung Africa Forum, download the event app at: www.sforum2016.com/afr.

Today’s Samsung TVs have totally overturned those paradigms. People can now set up their TVs however and wherever they want, knowing the display will be bright and clear and the TV set itself will look stylish.

Samsung’s 2016 SUHD TVs, with their Quantum dot display technology, deliver the optimum viewing experience for consumers, regardless of the lighting environment. SUHD TVs can be seen clearly, even right by a window in the middle of day, due to their 1,000 nit brightness and new Ultra Black technology that significantly reduces light reflection.

People don’t even need to hang their big screens on the wall now. Samsung’s new 360 design makes its TVs look stunning from all angles—front, sides and back—allowing people to set them up anywhere that suits their taste.

With the tripod stands, people can even set up their TV in the middle of a room, knowing it will look great to visitors from 360 degrees.

Samsung even produced a special concept TV called Serif TV. Created by the famous design team of Ronan and Erwan Bouroullec, Serif TV was made to stand out and put it various space, like a piece of well-crafted furniture.

Due to these advancements, people today have more options than ever in how they set up their TVs. It’s all part of Samsung’s relentless focus on giving people choices, so their technology best fits into their lives, not the other way around.

For more lifestyle photography and videos about the Samsung TV, visit www.instagram.com/samsungtv, www.facebook.com/samsungtv, www.youtube.com/user/SamsungTelevisions, www.twitter.com/samsungtv.

“Samsung has continuously worked to help people live smarter lives, and this year, we are taking another huge step forward with our diverse range of connected products and services,” said David Lowes, CMO, Samsung Europe “We will continue to enhance and revolutionise consumers’ everyday lives by listening and anticipating consumer needs to deliver products and services that create meaningful progress that can enrich everyday life.”

The European Forum event follows a hugely successful Consumer Electronics Show (CES) for Samsung in January, at which the brand collected an incredible 80 awards, including Best of Innovation award in TV.

Setting a New Standard for Viewing and Audio Experience

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display. The world’s first bezel-less curved design, which is beautiful from every angle, also provides the smartest user experience that makes it easy for consumers to access all their entertainment content in one place. Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung.

This new range provides a premium, high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place on the new Smart Hub. The need to juggle multiple remote controls is also eliminated. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home cinema system to which it is connected.

Showcasing the full SUHD range from the 7000 series models to the premium 9000 series, Samsung will bring a wide selection of SUHD TV models to Europe in spring 2016.

The company also revealed the first Ultra HD Blu-ray player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher colour expression than conventional Blu-ray players. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs. The Samsung Ultra HD Blu-ray player will be available from March across Europe and each device will be sold with a copy of Fox Home Entertainment, The Martian, Starring Matt Damon in Ultra HD.

Samsung also unveiled the latest additions to its audio product lineup, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

At the event Samsung showcased its newest curved monitors and demonstrated the productivity benefits of its professional-geared displays. With the release of its CF591 and CF390 monitors, Samsung continues to elevate its pioneering curved display design to offer even greater visibility and user comfort. These 1800R curvature monitors match the natural shape of the human eye, providing a more natural viewing experience.

Intelligent Next Generation of Digital Appliances That Transform the Home

Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.

The new AddWash Front-load Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.

It also comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance. Samsung AddWash will be available across Europe from this month.

Samsung used its European Forum to announce that French-English two-star Michelin chef, Michel Roux Jr. is to become the eighth member of its esteemed Club des Chefs.  Michel Roux Jr., of Le Gavroche and Roux, is also known in the UK as a popular TV personality, appearing as a judge and presenter on the BBC’s popular primetime programme, Masterchef.

Samsung also announced the expansion of its robot vacuum lineup with POWERbot Turbo Wi-Fi. Now with 70 times more powerful suction than leading robot vacuum brands*, its Cyclone Force system uses strong centrifugal forces to pick up and separate dirt into the outer chamber to reduce filter chopping and keep optimal suction power.

Equipped with Smart Control Wi-Fi connectivity, the vacuum enables consumers to control the movement of the vacuum remotely using their smartphone. The “Select & Go” feature creates a virtual map of the entire home on your smartphone app, with each room that can be named individually. It then lets you pick specific areas or rooms in the home that may need cleaning. Simply select a room and the vacuum will make its way over there. With an enhanced digital mapping system that can literally “see” its way around your home, Samsung’s new robot vacuum delivers the ultimate clean, all without lifting a finger.

A major new attraction at the European Forum 2016 was the new Family Hub Refrigerator, redefining the kitchen with the ultimate smart home appliance, which helps families to connect and provides new ways to manage, shop and prepare food. Its centrepiece is a 21.5-inch Full HD LCD touchscreen, a digital command centre for the connected home, which combines powerful performance with ground-breaking technology never before seen in a refrigerator.

The Family Hub’s Key capabilities include:

• Improved Food Management: Three built-in cameras take a photo of the inside of the refrigerator every time the door is closed so consumers can always see what they have wherever they go, via their smartphone.

• Family Communication Centre: The Samsung Family Hub Refrigerator enables the family to write notes, post photos, share calendars and artwork, right on the refrigerator’s touchscreen, or using their smartphone if they are away.

• Connected Entertainment: With the Family Hub Refrigerator’s built-in stereo speakers, people can stream their favourite music service, or TV content from their Samsung Smart TVs directly to the touchscreen, as well as connecting to their own Bluetooth speakers.

Breaking Barriers in Mobile Productivity and Wearable Technology

At the European Forum 2016, Samsung also showcased the soon-to-be launched new Gear S2 classic 18k rose gold and platinum. For a more personal and customizable experience, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michael Basquiat, Jeremyville and Burton Morris.

In addition, the Gear S2 will be compatible with devices running on iOS to extend accessibility to a wider range of mobile users.

Samsung also showcased the Galaxy TabPro S, which combines Samsung’s world-class technology powered by Microsoft Windows 10 operating system to create the thinnest and lightest 2-in1 tablet available on the market. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

With a sleek and lightweight form factor, the Galaxy TabPro S is designed to be easily carried around all day, powering you through your home and work life. A full-sized keyboard cover enhances the usability, while a flexible hinge enables optimal, dual-angle viewing for the clearest display under any circumstance.

The Galaxy TabPro S extends Samsung’s advanced technology to the Windows operating system by providing the first Super AMOLED display for Windows, as well as other core features such as fast charging and up to 10.5 hours of battery life. For enhanced productivity, the Galaxy TabPro S is also compatible with a multiport adopter and Bluetooth Pen.

Samsung as a Top Brand in Europe

Last year, Samsung Electronics was named the second most valuable brand in the world, according to results from world leading, independent brand valuation consultancy, Brand Finance. The company was also named a top ten Superbrand in the Business Superbrands 2015 category. In its 34^th year of operation within Europe Samsung continues to invest heavily in European design and production creating vast employment in the region.

Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalised experience for customers, both before and after purchase. Through deep consumer insights, Samsung will continue to grow in parallel with consumers’ evolving needs as they go through different life stages.

*Suction power tested on Samsung VR9300 in comparison with a leading robot vacuum brand’s particular model in the US market as of March 2016. The test was performed by an independent lab (SLG) based on the test method modified from EN 60312-1

HC Hong, President and CEO, Southwest Asia, Samsung Electronics, speaks at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung Electronics  showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A New Galaxy A Series with Premium Design and Improved Feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

Manu Sharma, Director of IT & Mobile Communications (IM) Marketing, Southwest Asia, Samsung Electronics, shows off the Galaxy A5 and Galaxy A7 at Forum 2016 in Kuala Lumpur, Malaysia.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Samsung Galaxy A7

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Rajeev Bhutani, Vice President of Consumer Electronics (CE) Marketing, Southwest Asia, Samsung Electronics, talking about the latest SUHD TVs at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Samsung’s 2016 SUHD TV

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

Yong Sung Jeon, President & CEO of Samsung Electronics Southeast Asia & Oceania, speaks during a press conference at Samsung Southeast Asia Forum 2016.

Samsung Electronics showcased new innovative technologies that will make a meaningful difference in consumers’ lives at the Samsung Southeast Asia Forum 2016 in Kuala Lumpur, Malaysia. The company also unveiled its focus on smarter living for the region, spotlighting a dynamic line-up of new products – including the new boundless curved SUHD TVs with Quantum dot displays, the cleverly designed Samsung AddWash Washing Machine, the connected Family Hub refrigerator and the large screen Windows tablet, the Galaxy TabPro S.

“At Samsung, we have always placed our customers’ needs at the heart of everything we do, and we have a stellar track record of launching thoughtful innovations that enhance our customers’ quality of life,” said Yong Sung Jeon, President & CEO, Samsung Electronics Southeast Asia & Oceania. “This year is no exception. I am thrilled to be able to introduce groundbreaking products and services that will revolutionize smarter living and bring IoT technology into consumers’ everyday lives.”

Apart from unveiling its latest product innovations, Samsung also highlighted its ongoing efforts to continually strengthen its brand in the region through deep engagement with its customers to provide personalized services, and continued contribution to local communities.

Samsung as a Top Brand in Asia

Last year, Samsung Electronics was named the best brand in Asia in 2015 for the fourth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia- Pacific in collaboration with Nielsen. Samsung is also ranked top-five in at least 14 consumer electronics sub-categories. Besides smartphones, it also leads in mobile phones, refrigerators and TVs.

Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalized experience for customers, both pre and post purchase. Through deep consumer insights, Samsung will continue to grow and evolve with consumers’ evolving needs as they go through different stages of their lives.

Setting a New Standard of Viewing Experience

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smart user experience that makes it easy for consumers to access all their entertainment and content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung. Keeping in mind that most viewers watch TV in a lighted room, Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of lighting environment.

This new range of Samsung SUHD TVs will provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place with the New Smart Hub, Smart Control remote and Smart View mobile application.

The company also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player.

Intelligent Digital Appliances That Transform the Home

Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.

The new Samsung AddWash Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.

An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance.

Samsung also unveiled the new Family Hub Refrigerator, a sophisticated multi-tasker that connects families, organizes groceries and home tasks, and provides entertainment.

The Family Hub’s Key capabilities include:

• Family Communication Center: The Family Hub is a hub of household connections with a thoroughly digital twist. All communications are housed and displayed on a 21.5 inch full HD touch screen located on the upper right exterior door. This screen allows users to post, share and update calendars, pin photos, share treasured kids’ works of art, and leave notes – all with the ease and convenience of their

• Improved Food Management: The Family Hub features three high quality cameras inside the fridge to capture an image every time the door closes. Users can then access those images anytime using their smartphones to peek inside their With this, users can more efficiently manage their groceries by identifying food that they already have or need, in order to keep their kitchen fully stocked – a revolutionary advancement in refrigerator technology.

• Connected Entertainment: With the kitchen serving as a common gathering spot in homes, the Samsung Family Hub offers options for music streaming to play through its built-in speaker or for users to connect to Bluetooth wireless speakers and enjoy music throughout the home. Users can even enjoy their favorite television programs right on the Family Hub screen using Screen mirroring with their Samsung Smart TVs – never having to miss a moment of a favorite football game even if one is busy preparing

Samsung also announced its new top-mounted freezer (TMF) refrigerator, the RT7000, which features Samsung’s unique Twin Cooling PlusTM technology, and is designed to enhance modern living.

The healthiest meals start with the freshest ingredients, and the Twin Cooling Plus independent cooling system ensures that a humidity level of up to 70 percent is maintained throughout the fridge, so that food stays fresh no matter where it is stored.

With two truly independent evaporators, the Twin Cooling Plus technology features two separate airflows in the fridge and freezer, thereby preventing unpleasant smells from food moving between the fridge and freezer. With no air movement between the compartments, the original flavor of ingredients in the freezer is preserved perfectly.

Breaking Barriers in Mobile Productivity and Wearable Technology

The Gear S2 classic now comes in two new unique color variants – Rose Gold and Platinum – for a classic, timeless design. These new models reflect Samsung’s commitment to bringing more choices to its consumers with new material varieties, providing users with diverse options to express and match their style, while highlighting its circular design and advanced functionality.

Much to the consumers’ anticipation, Samsung also unveiled the Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system, together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

Beyond hardware innovations, Samsung also announced that Samsung Pay will be coming to the Southeast Asia and Oceania region in 2016, starting with Singapore and Australia.

The company also today announced the launch of its regional mySamsung program. This is an ownership program that both new and current Samsung customers can access through a mobile application. The application will help customers manage their devices, give easy and direct access to customer service representatives as well as provide ownership privileges for them to get the most out of their Samsung devices.

The Internet Revolution began in the late 1990s, and it has since had a great impact on the development of the television, completely changing its concept altogether. Before the era, people simply watched TV. Now, the television has evolved into a device that interacts with users, allowing them to choose which content to watch, play games, make purchases and retrieve information in an entirely new way. The age of smart TV has arrived.

According to market research firms, smart TV sales are expected to surpass 100 million units worldwide, accounting for more than 40 percent of total TV sales in 2016. In the US, the services provided by Netflix, an over-the-top (OTT) provider, recently made up around 50 percent of total Internet traffic after 6 p.m. Along with better picture quality and larger screens, “intelligence” has also become an irreversible trend in the TV industry.

Watching TV Versus Experiencing TV

Using an antenna to watch a few terrestrial channels—ones that are transmitted by radio waves from an Earth based transmitter—has already become a distant memory for many of us. Cable networks and telecommunications companies now provide thousands of channels that are broadcasted via the Internet, rather than as radio waves over the air. In addition, videos are continuously produced and uploaded on YouTube, while OTT providers like Netflix and Hulu allow viewers to stream a seamlessly endless collection of films and television shows.

Moreover, TV manufacturers are adding more content for consumers to watch and enjoy. They are introducing new features that allow users to share photos, videos and messages with family members, and boast web searching, shopping and game services. In particular, Samsung Electronics is planning to release more than 500 smart TV games in this year. The content that users can enjoy on their smart TVs is constantly increasing.

However, it is also true that many people still think of TV as a device to watch content on while relaxing at home on the couch. For these consumers, TV manufacturers provide standard televisions without smart features at relatively lower prices.

There are a few things to consider when buying a standard TV. Consumers first need to check if there are any problems with the reception of terrestrial broadcasts in their homes. Then, they may require a cable, satellite or IPTV subscription, depending on their needs. If consumers are going to connect a standard TV to a media adaptor like Chromecast or a game console, they will also need to ensure the devices are compatible and that there are no connection terminal issues.

The State Of Smart TV In 2016

In a way, Samsung’s previous Smart TVs illustrate the history of the smart TV. In 2008, the company introduced the PAVV Bordeaux 750—the ancestor of smart TVs—and launched various internet services including news and weather information features. Since then, Samsung has been a leader in the development of the smart TV in all aspects. In 2010, it opened the world’s first TV application store, and adopted the Smart TV user interface (UI) Smart Hub a year later in 2011. Samsung then added voice, action and face recognition features in 2012, introduced a customized content matching system in 2013 and implemented gaming services and accessibility features in 2014. Last year, the company incorporated Tizen for fast and broad connectivity.

Today, the focus is on how to provide an easier and more comfortable user environment in a world flooded with content that consists of live broadcast, video-on-demand (VOD), OTT and user created content (UCC), as well as a diverse range of games. This is because the primary purpose of TV is to provide a convenient, relaxing and entertaining experience to users.

It is in this context that Samsung stressed the importance of the “Single Experience” when it introduced its 2016 Smart TVs. At CES 2016 earlier this month, Samsung unveiled a line-up of Smart TVs with “single access point, single remote” features. With the new Smart Hub interface, users can get access to a one-stop service comprised of live broadcast, VOD, OTT and game services the minute they turn on their televisions, regardless of which service provider they originate from. The Samsung Smart Control remote, produced in collaboration with Samsung’s partners, allows users to control TV-related devices such as set-top boxes, OTT boxes, audio equipment and game consoles, right from one remote.

Also many more exciting services are on the way. TV PLUS, which was launched in Korea in September 2015, is the world’s first VOD service with virtual channels. The service enables users to watch popular VODs in the same way they watch standard TV channels. Samsung is planning to expand the service globally with the launch of TV PLUS in Southeast Asia this year.

TV services that allow users to easily share content with their friends and family members are also in the works. Samsung Smart View enables users to transfer photos, music and videos on their mobile phone or Windows PC to their Smart TV with a simple tap or click. All users have to do is download the Samsung Smart View application for their mobile phone or PC and connect those devices to their Smart TV via a Wi-Fi network. At CES 2016, Samsung also introduced MediaSquare, a new concept of content sharing service. It has since attracted attention as a next-generation platform where users can share content on their smart phone through their TV for an interactive game-like experience.

Undergoing Ceaseless Evolution To Meet Consumer Needs

Up until now, the smart TV has advanced in a way that provides viewers with more content choices and enhanced convenience. Today, its uses are greatly expanding, as it provides entertainment and controls important features in our homes. In fact, as our homes get smarter and smarter, the smart TV industry is making it a priority to improve the connectivity capabilities of smart TVs. After all, the television of today could very well serve as a hub that connects things in our homes, including appliances, doors and even faucets.

Samsung decided to feature IoT-hub technologies in the entire 2016 SUHD TV line-up. In addition, the Smart TVs, which make up more than 90 percent of Samsung’s 2016 TV line-up, will be equipped with IoT-ready features that can connect with other smart devices. Samsung’s Smart TVs will also run on the Tizen operating system which is highly compatible with other mobile gadgets and home appliances.

With their 2016 SUHD TV, users can check the status of their laundry or see what’s going on in their baby’s room. A simple press of a button on the TV remote creates an ideal environment for either watching movies or sleeping. This convenience will soon become the norm.

“TV will evolve incessantly according to the changing lifestyles of customers. Setting a certain goal at the moment would limit the potential of TV,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “Samsung is striving to go beyond the confines of today’s TV, such as design and user environment, and research future TV technologies,” he added.

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Samsung Electronics, a global leader and innovator in consumer electronics, semiconductors and telecommunications, announced that it won more than 100 awards in key categories including Home Entertainment, Home Appliances, Mobile, and Internet of Things at the 2016 Consumer Electronics Show (CES). The show is the global gathering place for all who thrive on the business of consumer technologies. Organizations and publications at CES continue to recognize Samsung as the leader in the consumer electronics space spanning the home entertainment, mobile and home appliance categories.

Among Samsung’s CES 2016 award wins are 38 CES 2016 Innovation Awards, including a Best of Innovations Award in TV.  Further building on a momentous year, Samsung was also named the recipient of a number of media and industry awards, selected by organizations in attendance at the event out of more than 3,600 exhibiting companies.

“Samsung continuously strives to provide consumers with innovations that matter to help them connect their busy lives with their friends, family, co-workers and even their appliances in meaningful ways,” said Gregory Lee, president and CEO of Samsung Electronics North America. “It’s an honor to receive recognition both from CTA and the industry and we can’t wait for the products showcased here to be part of a consumer’s everyday life.”

Samsung’s award winning products for 2016 include:

• Samsung’s KS9500 Series Curved SUHD TV, the World’s First Bezel-Less Curved TV, earned Reviewed.com’s 2016 Editors’ Choice award, HD Guru’s CES Top Picks award and TechRadar’s Best of CES award

• Samsung’s 4-Dour Flex Refrigerator with Family Hub received more than eight awards, including Reviewed.com’s 2016 Editors’ Choice award, Men’s Health Best of CES, Tom’s Guide Best of CES for Best Smart Home Device and Mashable’s Best Tech of CES award

• Samsung’s Front Load Washer with AddWash collected the Reviewed.com Editors’ Choice award

• Samsung’s Galaxy TabPro S garnered more than 10 wins, including Digital Trends Top Tech of CES, TechRadar’s Best of CES award, Engadget’s Best of CES finalist, PCMag’s Best of CES in the Tablet category and TechnoBuffalo’s Best of CES award

• Samsung’s new ultra-lightweight Notebook 9 was named to TechnoBuffalo’s Best of CES and Pocket-Lint’s Best Laptops and Tablets of CES lists
• Samsung’s palm-sized Portable SSD T3 received the Techlicious Best of CES award

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During CES, Samsung exhibited its most recent additions to its line-up of innovative displays, including its 2016 SUHD TVs. While the astounding picture quality of the displays is no doubt the showstopper, Samsung has also focused its efforts on their design.

Featuring sleek, ergonomic curves, the devices were made to be easy on the eyes. Furthermore, bezel-less screens make the displays beautiful from all angles. Samsung has clearly proved that sometimes the real beauty of a product is in its details, even the small ones.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

The Modular display wall shows how TV displays can be rearranged into different forms.

The transformable TV can change shape, offering different aspect ratios.

In the center of the exhibit was a 170-inch SUHD TV—the world’s largest.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung Electronics Co., Ltd. has announced its CES 2016 Booth, for the first time, features a “Future TV Zone” – an interactive showcase of the most forward thinking TV concepts the company has ever produced. The “Future TV Zone” is focused around Modular display technology, which allows for multiple screens in various shapes and sizes to join together to create an entirely customizable TV based on consumers’ lifestyle and the content they want to watch.

“At CES 2016, Samsung is going all out to demonstrate the innovation that matters most to consumers, and offer a tantalizing vision of the future of TV,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “We believe the possibilities for innovation in TV are truly endless, and in the years to come, customers will experience ever greater choice and control, as the current barriers around screen size, shape and versatility are overcome. I invite attendees to visit Samsung CES booth, and witness the future of TV for themselves.”

The “Future TV Zone” includes two design concepts that highlight the capabilities and possibilities of customization. One of the concepts features the world’s largest SUHD TV, a 170-inch display that utilizes the Modular display technology together. Samsung has created the ultimate life-sized video experience, to give the illusion of being inside the video.

To highlight the transformability of this technology, the transformable TV can change its shape based on the content it’s displaying. Whether users are watching the big game, a high action blockbuster, or the evening news, the transformable TV can retain different ratios to best fit the content on the screen. The TV can jump from a 16:9 screen ratio to a 21:9 screen, simply by splitting the screen into two parts and reassembling on the sides when you decide to watch a wide screen video like a movie.

Samsung’s Future TV Zone will be open during CES’ regular exhibition hours, from January 6-9 at the Booth #11906, in Tech East, LVCC, Central Hall.

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Last year marked the 10th consecutive year that Samsung Electronics ranked as the leader in the global TV manufacturing industry. Yet, Hyun Suk Kim, President of Visual Display Business at Samsung Electronics, explained that this is only the beginning—Samsung’s dedication to pioneering technology, design and the user experience will lead the TV industry in the next decade to come, too.

The past decade was one of multiple milestones for Samsung. From the release of its elegant Bordeaux TV in 2006 and the world’s first LED TV in 2009, to creating a new generation of Smart TVs in 2011 and the world’s first Curved UHD TV in 2014, Samsung has continuously raised the bar with its revolutionary products. Such innovation has been one of the primary reasons the company has maintained its position as the leading global producer of televisions for so long.

Samsung is now looking to the future, setting TV trends for the next decade with consumer-inspired innovation that redefines the home entertainment experience. “Our goal is to continue to foster the trust that our customers have in us by challenging ourselves and delivering truly different products that exceed expectations—televisions of the very highest caliber. This is Samsung. This is TV,” said Kim. “This is our strategy for the next decade, and it starts with our enhanced premium line-up of SUHD TVs with Quantum dot display.”

Harmonizing Technology and Design at the Core of New SUHD TVs  

The just-released 2016 SUHD TV features the world’s only cadmium-free, 10-bit Quantum dot display, providing the most true-to-life picture quality and colors ever offered by Samsung. SUHD with Quantum dot display is the latest in display technology, using microscopic particles just a few atoms in diameter to create brighter, more saturated and more accurate colors compared with other display materials currently in use. With a stunning brightness exceeding 1,000 nits, these SUHD televisions offer an unparalleled level of precision and brilliance. “I believe this technology will set a new precedent in the industry,” said Kim. “These SUHD TVs are harmonized by a world-first, bezel-less curved design that keeps the viewer’s attention focused on the screen’s captivating content.”

“In 2016, we’re going beyond anything we’ve done before to offer a remarkable synergy of design, engineering and craftsmanship to make a television that looks great in any environment,” noted Kim of the premium line-up. “We’ve removed the unnecessary elements from the back of the TV to create a ‘360 design’—one that can impress from all angles, no matter where the television is positioned.”

With the 2016 SUHD TV, the representative product of the new decade, Samsung is defining what the television is now and what it will be in the future. As such, Internet of Things (IoT) hub technology has also been applied to the television, allowing the device itself to connect with over 200 SmartThings-compatible devices and act as the controller for the entire smart home. Kim said that this new feature demonstrates Samsung’s commitment to making the TV seamlessly connected to the IoT-powered home, a budding trend that is expected to grow in the near future.

“This Is TV” for the Next Decade

As television becomes a center of expansion for the IoT, its role in our everyday lives “will continue to evolve at a rapid pace,” Kim explained, as he discussed Samsung’s plans to continue leading the TV industry in the decade ahead. Some technologies that could potentially power this evolution will be highlighted in the interactive “Future TV Zone” at CES, a display of Samsung’s most forward-thinking and futuristic concept TVs. Among the devices that will be on display are Ultra Slim SUHD TVs only about a tenth-of-an-inch wide, a 170-inch SUHD TV, a transformable TV, as well as an 8K Curved SUHD TV.

“We’re confident that because of our ongoing research and ability to anticipate the needs of the different consumers with different lifestyles, Samsung will persist to grow and evolve,” said Kim. “In doing so, we will continue to push, reimagine and reinvent, to pave the way for the viewing experience of the future and deliver innovation that matters.”

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Tim Baxter, President of Samsung Electronics America, speaks during a press conference at CES 2016

Samsung Electronics unveiled its vision for 2016 during its press conference, at CES 2016. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, and showcased its focus on the Internet of Things (IoT) as an open platform, with SmartThings technology. Samsung also revealed the new bezel-less curved SUHD TVs with Quantum dot displays, the connected Family Hub refrigerator, its newest smartwatch – the Gear S2 Premium, and a large screen Windows tablet, the Galaxy TabPro S.

“Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forwards with our diverse, IoT-enabled products and services,” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America. “We will continue to enhance consumers’ quality of life by listening to their needs and strengthening our ecosystem.”

Samsung delivered the press conference from a stage enhanced by its own display technology, using a large 18.3m x 4.8m curved screen, which the company designed and built using its own LED signage, to deliver immersive and ultra-realistic images of its products.

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any color in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home theater system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

All 2016 SUHD TVs feature IoT hub technology, developed by Samsung with SmartThings. The SUHD TV can connect with and control over 200 SmartThings compatible devices – whether it’s to see who is ringing the doorbell, lock the doors or turn off the lights – all from the TV.

Samsung also unveiled the latest additions to its audio product lineup, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

The company also revealed the first Ultra HD Blu-ray Player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung SUHD TV’s Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never before seen in the home. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs. The UBD-K8500 is available for pre-order now and for purchase in March 2016 in the U.S.

Intelligent Digital Appliances Transform the Kitchen

Samsung also revealed the new Family Hub Refrigerator, a new category of IoT technology applied home appliance which helps families to connect, and provides new ways to manage, shop and prepare food. Its centerpiece is a 21.5” Full HD LCD touchscreen, a digital command center for the connected home, which combines powerful performance with ground-breaking technology never before seen in a refrigerator.

The Family Hub’s Key capabilities include:

• Improved Food Management: Three built-in cameras take a photo of the inside of the refrigerator every time the door is closed so consumers can always see what they have wherever they go, via their smartphone. Samsung has also partnered with MasterCard to offer a seamless online shopping experience through the Family Hub Refrigerator. Using the app on the refrigerator’s touchscreen, consumers can easily find and purchase items from multiple retailers, directly from their kitchen, all finished with a single, simple checkout process that accepts U.S.-issued credit and debit cards.

• Family Communication Center: The Samsung Family Hub Refrigerator enables the family to write notes, post photos, share calendars and artwork, right on the refrigerator’s touchscreen, or using their smartphone if they are away.

• IoT Technology Enabled: As a connected Samsung product the Family Hub Refrigerator is also a truly dynamic and evolving product platform that will leverage the power of Samsung’s IoT services. For example, consumers will be able to check their home’s doors are locked and turn off the lights right from the Family Hub screen.
• Connected Entertainment: With the Family Hub Refrigerator’s built-in stereo speakers, people can stream their favourite music service, or TV content from their Samsung Smart TVs directly to the touchscreen, as well as connecting to their own Bluetooth speakers.

Breaking Barriers in Mobile Productivity and Wearable Technology

At the CES press conference, Samsung also introduced the Gear S2 classic with two new unique color variants—Rose Gold and Platinum—for a classic, timeless design. These new models reflect Samsung’s commitment to bringing more choice to its consumers with new material varieties, providing users with diverse options to express and match their style while highlighting its circular design and advanced functionality.

The Gear S2 will offer a secure mobile payments feature with Samsung Pay (available in the U.S. in 2016) and is expanding its compatibility to devices running on iOS to extend accessibility to a wider range of mobile users.

For a more personal and customizable experience, Samsung is also expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michael Basquiat, Jeremyville and Burton Morris.

Samsung also announced the availability of a wide selection of additional apps – from eBay, ESPN, Uber, Voxer and more – to both the Gear S2 and Gear S2 classic.

In addition, Samsung unveiled a brand new mobile product category with the announcement of its Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

With a sleek and lightweight form factor, the Galaxy TabPro S is designed to be easily carried around all day. A full-sized keyboard cover enhances the usability, while a flexible hinge enables optimal, dual-angle viewing for the clearest display under any circumstance.

The Galaxy TabPro S extends Samsung’s advanced technology to the Windows operating system by providing the first Super AMOLED display for Windows, as well as other core features such as fast charging for up to 10.5 hours of battery life. For enhanced productivity, the Galaxy TabPro S is also compatible with a multiport adopter and Bluetooth Pen.

Joe Stinziano, Executive Vice President of Samsung Electronics America, speaks during a press conference at CES 2016

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung Electronics, the number one TV manufacturer worldwide for the past 10 years, unveiled its spectacular new line-up of SUHD TVs at CES 2016, ushering in a new decade of global TV leadership.

“Our new SUHD TVs represent our singular focus on innovation that matters most to consumers, by providing the very best picture quality for the home,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “In 2016, we’re going beyond anything we’ve done before to offer a remarkable synergy of design, engineering and craftsmanship.”

CES attendees can experience Samsung’s 2016 SUHD TVs and the company’s other innovative home entertainment products at booth #11906 in Central Hall.

Samsung SUHD TV with Quantum dot display: Unbeatable Picture Quality

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung.

The vast majority of Americans watch TV with light in the room (86 percent on a typical weekday, 85 percent on weekends) and only a small share say they watch in complete darkness (14 percent on weekdays and 15 percent on weekends), according to a recent consumer survey*. Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

360 design for Unparalleled Immersion

Four years after introducing the first Curved TVs to the world, Samsung has designed the world’s first bezel-less Curved TV, the KS9500 SUHD TV, to provide a more immersive viewing experience.

With no bezel that normally functions as the border, the viewer’s attention is focused purely on what matters most – captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle.

Built on the Tizen operating system(OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

• New Smart Hub – The 2016 Smart Hub is designed to provide users with simple access to their favorite content all in one place. Live TV, over the top (OTT), games and even the menu that appears on the home screen of the Samsung Smart TV allows users to access their favorite programs as soon as they turn on the TV.
• Samsung Smart Control remote – The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home theater system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.
• Console-less Gaming – Consumers can enjoy the most realistic gaming experience on a large screen without the need for a console. More than 500 streaming and downloadable games will be available on the 2016 Samsung Smart TVs. Recent additions for PlayStation^TMNow include Assassin’s Creed III, Batman: Arkham Origins, The LEGO Movie and many more.
• EXTRA Service – With a push of the EXTRA hot button on the Samsung Smart Control remote, information related to the content will appear onscreen instantly. Users can see player profiles and stats during sporting events, information on cast members for their favorite TV shows and more.
• Smart View – The Samsung Smart View mobile app allows users to share their favorite content instantly with their family. The upgraded Smart View is now available beyond Samsung Galaxy devices, supporting Android and iOS devices, as well as Window PCs. Popular apps and websites including AccuWeather, Crackle, iHeartRadio, M-GO, Plex, Pluto.TV, UFC, Vimeo, YuppTV and more are all also Smart View enabled, so consumers can begin the entertainment experience right within the apps and services they enjoy most.
• More access to content – Streaming UHD movies and TV shows from providers such as Amazon, M-GO, and Netflix and accessing apps such as YouTube has gotten even easier. UHD technologies developed by NeuLion will also enable a selection of sporting events to stream UHD Consumers can also connect Samsung’s new Ultra HD Blu-ray Player via HDMI (2.0a) for access to UHD movies with HDR. Direct access to live programming from providers such as Dish and Time Warner Cable is simplified.

Samsung’s First Ultra HD Blu-ray Player

Samsung also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player. It features a sleek, curved front design, and is available for pre-order now and for purchase in the U.S. in March 2016.

When paired with Samsung SUHD TV’s Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never before seen in the home. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs.

Samsung has partnered with Hollywood studios to ensure consumers have a selection of Ultra HD Blu-rays with astonishing HDR picture quality. This year, 20th Fox is slated to release more than 100 4K Ultra HD discs with HDR including films like The Martian, Peanuts, and among others.

*The survey was conducted online in GfK’s Omnibus from December 11-13, 2015 using the GfK KnowledgePanel^®. The study consisted of a nationally representative sample of 1,020 U.S. adults, selected using random probability address-based sampling. The margin of error for this study is +/-3 percent points. 

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

2016 Samsung SUHD TV with UHD Premium Certification by the UHD Alliance (UHDA)

Samsung Electronics has announced that its entire 2016 SUHD TV lineup has been awarded the UHD Premium Certification by the UHD Alliance (UHDA). The new certification is reserved for those products and services that comply with the organization’s newly announced performance standards for picture resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut, among other important metrics.

The UHDA’s Premium Certification is the most trusted identifier of top UHD picture quality. A certification logo from the UHDA will be included on all Samsung SUHD TVs in 2016, ensuring consumers can easily identify premium technology in the marketplace, and choose products with confidence.

“We are proud to receive Premium Certification from the UHDA for all Samsung 2016 SUHD TVs which offer outstanding picture quality. It validates our ongoing efforts to deliver the most true-to-life UHD viewing experience, for as many people as possible,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “We will continue our work with the UHDA to establish UHD picture quality standards and drive progress across the home entertainment industry.”

Samsung’s 2016 SUHD TVs have been recognized for their technological performance in all areas of picture quality, with their HDR capacity in particular offering the closest reproduction yet, of natural light. The 2016 SUHD TVs also reduce reflections caused by ambient lighting, resulting in improved contrast and a sharper picture, regardless of the viewing environment.

“We are honored to count so many top industry organizations as our partners, with the shared goal of providing consumers with revolutionary picture quality,” said Hanno Basse, Chairman of the UHD Alliance. “With such cooperation between industry-leading companies, and state-of-the-art picture quality technology, we can expect the UHD content ecosystem to continue its rapid growth.”

The UHDA is an organization dedicated to fostering the UHD ecosystem and promoting the benefits of UHD entertainment technology. The group recently announced the quality criteria for HDR, across displays, content and distribution methods. These specifications were developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, with significant input from consumer surveys.

For more information on the UHDA’s standards and specifications, please visit www.uhdalliance.org.

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

As a pioneer in TV design, Samsung Electronics also is a leader in TV stands. Over the years, Samsung has introduced many unique and premium designs to the TV industry.

Back in 2006, Samsung introduced the Bordeaux TV, which came with a round Swivel stand, giving the TV and stand together the shape of a wine glass.

In 2013, Samsung unveiled the Timeless Gallery stand, a unique frame that hung the TV like a painting in a frame.

With the rise of curved TVs, Samsung changed its stand designs again. In 2014, Samsung introduced the Aero stand, which had the same 4200R curvature (that is, curved with a radius of 4.2 meters) as the TV. It perfectly matched with the curved screen from all angles.

Then, in 2015, the V-Beam stand was introduced for SUHD screens, creating the illusion of the TV floating freely in the air.

The S9W brought new meaning to state-of-the-art technology, with a unique look created by Yves Béhar, an internationally acclaimed designer. The large and thin curved screen rests upon a gallery-like cube stand. The cube’s chrome material reflects the surface around it, with a black gradient at the top to make the frame look as though it is floating above, fading into the plinth.

In September 2015, Samsung introduced the Serif TV, teaming up with the famous furniture designers Ronan and Erwan Bouroullec. Serif TV forms a clear capital “I” shape, its slim body broadening to form a flat surface at the top, like a small shelf. The Serif TV can be placed anywhere, either resting on a flat surface or standing directly on the floor using the detachable legs.

Read more:

Hot Tips for Buying a Cool TV, Part 3-A: Wall-Mount or Stand

Hot Tips for Buying a Cool TV, Part 2: Know Your Displays

Hot Tips for Buying a Cool TV, Part 1: Size and Viewing Distance

Today’s TVs are bigger than ever, but they are also incredibly thin and much lighter than CRTs, giving consumers more options on how to display their crystal-clear screens. In Part 3 of the Hot Tips series for buying a TV, we look at wall-mounted TVs versus TV stands, and how consumers can determine the choice that is right for them.

Wall Mounts and Stands, Pros and Cons

Each choice for setting up a TV has good and bad points, and it is up to each person to choose the option that works best for their situation. Stands have the advantage of organization and design. They need to be set down on a flat surface, like a wall unit or a table, making the TV like a piece of furniture, too. Stands are also relatively easier to move, in case you want to place your TV in a different location. Plus, using a stand together with furniture makes it easier to organize all the cables that connect to the TV and related equipment (like a cable TV set-top box or a Blu-ray player), arranging them so they are out of sight and tidy. However, using a stand does mean the TV will take up more space, reversing some of the benefits of that ultra-thin screen.

Wall-mounting a TV, on the other hand, can save a lot of space in a room, making it a good choice for designing an interior that is more open. By being installed on the wall, the TV is still quite visible from the sofa or other favorite location, but it is up and away from the flow of the room. Even curved TVs can be mounted on the wall. In fact, today’s curved TVs made by Samsung Electronics have been designed with their complete appearance in mind, from 360 degrees. The bezel wraps around the TV, appearing straight from the front, but with the sides meeting the rear of the TV seamlessly in a restrained curve. The back of the TV has a clean and simple design made of elegant black metal. No matter where you set it up, a Samsung curved TV should look stylish and sharp from all angles.

But while wall-mounted TVs are popular nowadays, they do have their drawbacks. Not all walls can support a large TV—some are too weak, while other materials, like stone or slate, cannot be easily drilled into. Also, once a TV is mounted on the wall, it is fixed there and can only be swiveled if you want to change viewing direction.

Whatever choice is right for the consumer, it is best to select a professional installation. But the cost of hanging a TV on the wall or setting up a stand can vary a lot by country and by retailer—some do not charge extra for installation, but at other stores it is up to the buyer to arrange and pay for installation.

In addition, you can always change your mind. A TV on a stand can be placed on a wall, or a wall-mounted TV can be taken down and set up on a stand instead—although a consumer should always be careful to get the right make of stand. Just ask at an official retail outlet or support center to be sure you get the proper stand for a particular TV. Of course, here too costs can vary widely, but a consumer should expect to pay roughly $150 to $200 to make the transition.

New Stands for a New TV Age

These days, there are new types of TV stands appearing on the market, giving consumers new choices in design, particularly in the European, CIS and Korean markets. One new type of floor stand growing in popularity is the tripod style. Three slender legs give the TV a real light look, but the stand is surprisingly strong and well-balanced. The tripod stand is good for people who want an open design look to their room, with the TV standing freely on the floor.

One of those tripod stands has another option that is quite unusual—it can also hold a Samsung soundbar. The soundbar can be attached just below the TV, so the entire system works together as an attractive unit. Not only has this stand been developed to provide the ideal fit and best possible support, it perfectly complements the elegant look of the two home entertainment devices.

However, for these new stands, they are limited to TVs that are 55 inches or smaller. Larger than 55 inches, and the TVs become too big and heavy for the tripod stand to support them.

Whether a consumer chooses to put their TV on a stand or mounted on the wall, today’s TVs offer a better viewing experience than ever. By selecting the TV mounting that is right for them, a consumer can make that experience even better.

Read more:

Hot Tips for Buying a Cool TV, Part 3-B: Samsung TV Stands

Hot Tips for Buying a Cool TV, Part 2: Know Your Displays

Hot Tips for Buying a Cool TV, Part 1: Size and Viewing Distance

The second part of the Hot Tip series for buying a TV is about the display, the face of the television. Several display technologies have emerged over the years, including the Cathode Ray Tube (CRT), Plasma Display Panel (PDP), Liquid Crystal Display (LCD), and Organic Light Emitting Diode (OLED). Light Emitting Diode (LED) TV is a recent expression that is used often. To sort through the confusion, let’s take a straightforward look at the options and how to make your choice wisely.

A Short History of TV: The Magic of 3 Colors — RGB

TV has advanced together with our knowledge of how light can be generated. Since Scottish inventor John Logie Baird introduced the very first mechanical TV in 1925, marvelous advancements have been made to TV technology. But the foundation of color TV—the primary colors Red, Green and Blue (RGB)—is still the same as it was the first color transmissions were developed back in the 1930s and 1940s.

In fact, the emergence of the latest TV trend—thin, flat and sometimes curvy—started only about 10 years ago. In the history of TV, CRT TV dominated the market for a long period during the 20^th century. It may be surprising that inside every cathode ray tube are electron guns. The TV functions when the electron guns fire three electron beams (one for each color) through a vacuum tube at a glass plate covered with a phosphorescent screen, causing the phosphors to emit light.

Despite being the dominant display technology for so long, CRT TVs have several limitations. Because the electron beams need to be the same length to all parts of the display, the screen curves away from the viewer, creating an uncomfortable surface for viewing. Additionally, a certain distance between the display and electron guns is essential, resulting in difficulty in making CRT TVs thin, and the glass screens were thick and heavy. As a result, CRT TVs have lost popularity as new display technologies arise.

TV has advanced together with our knowledge of how light can be generated. Since Scottish inventor John Logie Baird introduced the very first mechanical TV in 1925, marvelous advancements have been made to TV technology. But the foundation of color TV—the primary colors Red, Green and Blue (RGB)—is still the same as it was the first color transmissions were developed back in the 1930s and 1940s.

In fact, the emergence of the latest TV trend—thin, flat and sometimes curvy—started only about 10 years ago. In the history of TV, CRT TV dominated the market for a long period during the 20th century. It may be surprising that inside every cathode ray tube are electron guns. The TV functions when the electron guns fire three electron beams (one for each color) through a vacuum tube at a glass plate covered with a phosphorescent screen, causing the phosphors to emit light.

Despite being the dominant display technology for so long, CRT TVs have several limitations. Because the electron beams need to be the same length to all parts of the display, the screen curves away from the viewer, creating an uncomfortable surface for viewing. Additionally, a certain distance between the display and electron guns is essential, resulting in difficulty in making CRT TVs thin, and the glass screens were thick and heavy. As a result, CRT TVs have lost popularity as new display technologies arise.

The Rise of the Flat Screen

Beginning around the year 2000, the CRT era began to give way to lighter, flat screens. Before this time, it was difficult to imagine hanging a TV on the wall, but with PDPs and LCDs, wall-mounted TVs dramatically changed the interior of people’s homes.

The first alternative to CRTs to gain popularity was the PDP TV. As the name suggests, PDP uses plasma to generate light, making it thinner. Plasma is one of the four fundamental states of matter, but is not a solid, liquid or gas. It refers to the electrically neutral state when the number of positive and negative charged particles, or ions, is equal. The northern lights in the Arctic and lightning are two natural examples of plasma light. A PDP is made of two glass plates surrounding millions of phosphor-coated, gas-filled cells. When electric stimulation is produced, gas is discharged and light is emitted. Because PDPs use inert gas, there is little risk of explosion from this unique chemical reaction. There are two panes of glass, in front and behind, that protect from leaking gas. This makes PDP TVs slightly heavy, but safe.

PDPs were successful in making flat screen TVs more popular, due to a clear picture quality that was great for watching movies and sold at reasonable prices. Now, the number of PDP models is on the decline. PDPs use high voltage when discharging gas, resulting in high energy consumption and heat generation. A rather dark screen required additional power. Issues of longevity required even more voltage to generate a brighter picture. Limitations such as these made way for the next evolution in TV displays.

LCD displays addressed the disadvantages of PDPs, and have become the latest trend in TV technology. Almost 99 percent of TVs sold globally today are LCD-based TVs. Unlike PDPs and OLED TVs, which produce light on their own, LCD TVs use a backlight in the rear panel that passes through a color filter to produce a range of colors. The liquid crystal layer is located between the backlight and the color filter, blocking any color that must not go out.

Because LCD TVs use a separate backlight, the screens are brighter without sacrificing the lifespan of the TV. The human eye is more sensitive to brighter screens than darker screens, which is a major reason LCDs have become the most popular type of display today.

As for LED TVs, the explanation is fairly simple. They are simply LCD TVs that use small, long-lasting LEDs for backlight. It’s hard to believe that a fluorescent lamp is inside each display. Previously, LCD TVs used parts in the shape of fluorescent lamps for backlighting, such as cold cathode fluorescent lamp (CCFL). But these days, most LCDs use LED backlights, so the terms are almost interchangeable.

The structure of LCD TV.

OLED is a technology that emerged more recently in the TV market. It uses millions of RGB organic LED pixels to generate light without the need of a backlight, producing more precise and deep blacks and colors. OLEDs can also be made flexible and just a few millimeters thick.

Why then do OLED TVs make up just a little over 0.1 percent of the market eight years after launching?

RGB OLED is very useful technology for mobile devices and today is most commonly used in smartphones.But OLED TVs currently in the market use white OLED (WOLED), a deviation from the RGB OLED. OLED displays produce colors on their own without the need of a color filter, but a color filter still exists in WOLED TVs. Unlike LCD TVs that use LED as backlighting, OLED displays produce their own backlighting. At this stage, verification concerning lifespan and durability of RGB OLED screens for big TVs has not been completed.

OLED is valuable technology for developing transparent displays due to its ability to generate its own light without a backlight and to be extremely thin. Samsung showcased its first transparent OLED display at IFA 2015 and now is preparing to commercialize it.

LEDs to Lead the Future of TV

When consumers choose a TV, they consider elements such as picture quality, price, design and life span. Different display technologies have their own strengths, but the TV technology that is currently satisfying consumers the most is LED display technology. Market research groups agree, predicting that LED TVs will lead the market for some time. This is due to the manufacturers who are maximizing the strengths of LED TVs by overcoming the limitations of TV.

The price of early LED TVs was expensive, reaching thousands of dollars, but has since fallen significantly, and today screens larger than 50 inches can be purchased for less than $1,000. Today’s screens can be even thinner than 1 centimeter and are ever more flexible. In the TV market, Samsung Electronics has been the No. 1 leader for 10 years, and is continuing to lead the way in the curved LED TV market.

In terms of picture quality, the essence of TV, the progress of LED TVs has been spectacular. Along with the development of software like the picture quality engine, LED TVs use technology like wide color gamut (WCG), resulting in the production of the widest color range among existing displays, and offering a picture quality that is remarkably realistic.

Several other technologies have been hailed as the “future of TV”—3D, holograms, foldable TVs and more. But Samsung believes that the near future lies in combining LED TVs with Internet of Things (IoT), providing the highest picture quality and a comfortable viewing experience.

The future of TVs is coming soon.

Read more:

Hot Tips for Buying a Cool TV, Part 3-B: Samsung TV Stands

Hot Tips for Buying a Cool TV, Part 3-A: Wall-Mount or Stand

Hot Tips for Buying a Cool TV, Part 1: Size and Viewing Distance