Last year at CES, Samsung Electronics unveiled breakthrough technologies designed to make consumers’ IoT experiences more seamless and intuitive. This year, the company is showcasing how its latest innovations take connected living to the next level, simplifying users’ lives both inside and outside the home.

Samsung’s CES 2019 booth is chock full of interactive exhibits that offer attendees a chance to get hands-on with the company’s latest TVs, home appliances, mobile devices and more. The illuminating exhibits also offer up-close looks at Samsung innovations that are paving new ground in the fields of 5G, AI, IoT, automotive electronics and robotics, and transforming the way consumers live, work and connect.

Check out the video above to take a virtual tour of the booth and experience the excitement for yourself!

The HDR10+ platform will soon be made available to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Companies can view the new logo, learn about the license program including final specifications, adopter agreements and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling Ultra HD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.

HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Also, its workflow improvements for creators will encourage increased production of premium HDR content.

The HDR10+ license program will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification program will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality.

Key aspects of the license program will include:

• Benefits for device manufacturers (e.g., TV, Ultra HD Blu-ray, OTT STB, etc.), content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers.
• No per unit royalty.
• A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers.
• Technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.
• Certification for devices will be performed by a third-party, authorized testing center.

Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, Executive Vice President of 20^th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Support continues to grow for HDR10+ and companies are looking forward to applying the 3C specifications and certification program. More than 25 companies spanning many different industries have expressed strong interest in supporting the HDR10+ platform, further reinforcing its path to success.

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalog includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe®-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Warner Bros. Home Entertainment will support HDR10+ to enable a dynamic metadata solution for Warner Bros. content to Samsung, Panasonic and other HDR10+ capable 4K HDR TVs. “Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV’s.”

The new HDR10+ technology optimizes picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimizes the performance of many 4K ultra-high definition TVs, enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

20^th Century Fox, Panasonic and Samsung will show technical demonstrations of HDR10+ technology at CES 2018. Accredited journalists or parties interested in the licensee program may email chris.bess@fox.com for more information. Accredited journalists can see Panasonic’s HDR10+ technical demo at its suite at the MGM Grand Conference Centre. A HDR10+ technology demo will be held at Samsung’s First Look event at Enclave Las Vegas on 7^th January.

To learn more about the HDR10+ license program, please contact the HDR10+ license administration office at info@hdr10plus.org.

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programming. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20^th Century Fox, a 20^th Century Fox Company.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app^* for QLED TV helps people with Color Vision Deficiency (CVD) identify their personal visual deficiencies through the app. Based on the individual’s results, QLED TVs, featuring 100% color volume, adjust the color settings on the display, allowing viewers with CVD to enjoy a viewing experience with more optimized colors.

“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”

Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected^**, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.

Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal results. To offer an easy method for people to identify CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital test that uses the concept of color filters and mathematical modeling to identify CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives people with CVD the opportunity to see the world through their QLED TVs in more optimized color.

The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the test through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s results.

The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.

Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.

*This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

**Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

*** *Updated on March 5th, 2019: Updated the effects of the SeeColors app

2 – Based on the above it is probably no surprise that Blue Planet II is currently the most watched show of 2017, peaking with 14.1 million viewers²

3 – In Australia, the iconic State of the Origin rugby match between Queensland and New South Wales drew in the most viewers of 2017 to date with 4.1 million people³

4 – Whilst in China, it’s an internet based ‘rap reality’ show pulling in the viewers. The Rap of China showcase young and feisty contestants hoping for their big break into the world of hip hop, with more than 2.5 billion views to date⁴.

5 – Back in the UK, Only Fools & Horses was voted the most popular sitcom of all time in Samsung’s poll.

6 – The Chase is our number one game show

7 – Whilst Strictly Come Dancing beat off some stiff competition when it came to the best reality or talent show.

8 – When it comes to those in front of the camera, the USA is home to some of the best paid stars of television. According to Forbes, Dr. Phil is currently the highest paid presenter in the world earning a reported $79m.

9 – Sofia Vergara is reportedly the highest paid television actress at $41.5m

10 – And, Kim Kardashian’s business empire means she is the highest paid reality star with a reported fortune of $51m.

11 – Behind the camera, Netflix hit The Crown is the most expensive of all time, costing $130 million to produce⁵.

12 – Whilst American TV show M*A*S*H takes the crown for the most-watched episode ever, with 103 million viewers tuning in for the final ever installment⁶.

13 – Samsung’s recent survey also shows we’re watching more television than ever, with a fifth of us claiming to watch more TV now than we did five years ago thanks to both on-demand technology….

14 – …and our love of binge-watching. Game of Thrones was voted in the survey as being the most-bingeable show of all.

15 – Game of Thrones also hit the top spot when it came to the TV show return that is most hotly anticipated.

16 – It also appears household disagreements on what to watch might be a thing of the past, with 15.84 million homes in the UK now having more than two TVs⁷.

17 – Size also matters, with Samsung research showing 40 inches was the average TV screen size globally in 2016

18 – 25% of TVs sold in 2016 had a 50 inch screen.

19 – 90% claim they would like a screen which is 60 inches big.

20 – To date, Samsung has sold 427 million televisions around the world.

21 – Which all makes for a lot of telly watching! Approximately eight years in our life time!⁸ Happy World Television Day!

¹ Samsung survey conducted amongst 2000 adults in the UK by OnePoll, November 2017

² http://www.independent.co.uk/arts-entertainment/tv/news/blue-planet-2-most-watched-tv-show-david-attenborough-a8042171.html

³ http://www.smh.com.au/entertainment/tv-and-radio/state-of-origin-game-three-most-watched-show-of-2017-20170713-gxab63.html

⁴ http://www.bbc.co.uk/news/blogs-china-blog-41236746

⁵ http://www.independent.co.uk/arts-entertainment/tv/news/the-crown-netflix-most-expensive-show-ever-matt-smith-a7392911.html

⁶ http://uk.businessinsider.com/most-watched-episodes-2016-9

⁷ According to BARB.

⁸ http://www.dailymail.co.uk/news/article-4186598/How-time-spend-activities-lifetime.html

Source: UK Newsroom

Samsung Electronics, the leading global TV manufacturer, announced the rollout of its QLED TV accessories, featuring unique TV stands and its own transparent ‘Invisible Connection’ optical cables.

With the release of these new QLED accessories, Samsung is reinforcing its commitment to providing users with the flexibility and choice to place their TVs anywhere in the room. In addition to the standard TV stand that comes with all QLED TVs, consumers can now purchase the Samsung Studio Stand or the Samsung Gravity Stand to match their personal tastes and lifestyle.

Starting in the US, Europe and Korea, sales of the QLED TV accessories including stands and optical cables will gradually extend globally.

“The QLED TV is a lifestyle television specifically designed with the consumer’s space in mind,” said Hyeon-seok Kim, President of the Visual Display Business at Samsung Electronics. “We aim to raise the bar and set a new standard for the TV accessory market, allowing TVs to serve as a functional piece of décor in the home.”

With a contemporary look and feel, the Samsung Gravity Stand enhances rooms with its modern design and shape. Comprised of stainless steel, which is often used by architects and furniture manufacturers due to its strength and aesthetic appeal, the Gravity Stand is so discreet that the QLED TV looks as if it were floating when affixed. The stand’s small size also enables the TV to be placed in previously limited spaces. The Gravity Stand also supports the functionality to turn the TV screen up to 70 degrees (up to 35 degrees left or right).

The Samsung Studio Stand is designed to allow the QLED TV to be displayed as a masterpiece in the home. Without extra furniture, such as a TV cabinet or bulky entertainment console, the Studio Stand provides consumers with the ability to easily place their TV anywhere in their home.

Previously, each TV model had its own standard and dimensions for its stand. Today, Samsung has standardized its TV stand structures, making them compatible for 55-inch and 65-inch models including the entire QLED TV series – Q9, Q8 and Q7. This standardization of stand structure enables Samsung televisions to be more easily mounted and replaced as needed.

For those who wish to mount their TVs, Samsung’s unique no-gap wall mounting system is the suitable solution. Samsung plans to open the mounting solution for its QLED TVs to the TV industry to support the growth of the TV accessories market.

Additionally, Samsung has released its new Invisible Connection, which helps connect the TV to its peripheral devices with a thin, transparent optical cable that is 1.8-millimeters in diameter. A 5-meter option is included with the QLED TV purchase and a 15-meter version is sold separately. Using a single thread of transparent cable, this technology allows users to better manage messy and unsightly cables that typically surround the TV. As a result, Invisible Connection allows consumers to reclaim their space and elevate their home décor.

Meanwhile, Samsung’s The Frame, which launches globally soon, also provides three customizable frame options – Walnut, Oak and White. Consumers can purchase each frame separately, and match their TV to their living space as well as their taste.

For more information on the QLED TV’s accessories and technology, please visit www.samsung.com.

At Samsung, security is a top priority.  We are the first Smart TV manufacturer certified by the International Security Standard Common Criteria (CC) for two consecutive years. Much like a bank uses multiple levels of security (camera, vaults and security guards) to protect your valuables, Samsung Smart TVs feature a “Three Stage Model Security Solution” to provide layers of protection for consumers. The solution works by embedding security features during three different stages involving the platform, application and hardware.

Platform Stage

In the initial Platform security stage, Samsung Smart TVs are designed to encrypt certain data – such as user account and password data – before it is stored. Subsequently, a standardized encryption process is deployed to protect the data when communicating with external servers to help prevent attackers from stealing your data. Also, the Smart TV seeks to detect and block malicious applications and unauthorized files attempting to access the device, helping to preserve stable operational environments for the Smart TV.

To dive into detail, when connecting with a server, Samsung’s Smart TV first looks to verify the authenticity of the certificate transmitted by the server. Then, it creates encryption keys that are used for communication with the server. During exchanges with servers, communicated content is encrypted in order to help protect the confidentiality and integrity of user data from threats of unauthorized access and data modification.

Samsung Smart TV platform is designed to detect and block various attacks that threaten the operational environment of the TV. Utilizing the Platform security technology, stable software operating environments are provided where a variety of Smart TV services can run in a more secure manner – attempting to block certain unauthorized codes from accessing the TV and from attacking vulnerable spots within the platform.

Additionally, Samsung Smart TVs utilize the protected virtual keyboard and number pad, “Secure Keyboard,” in an effort to protect users’ personal information such as credit card numbers and passwords.

Application Stage

Next, at the application stage, Samsung Smart TVs leverage anti-malware engines to help prevent external intruders from attacking your network. This stage is designed to block many phishing sites on the web from accessing devices and detect infections from certain malicious codes.

In specific, Samsung’s Smart TVs use security features on their Web Browser, along with the Smart security feature to safeguard internet-based services on TVs. The Samsung Smart TV Web Browser has a security feature that creates a pop-up alert when the user clicks on certain suspicious web sites. By prompting the user to proceed or reject the pop-up, this can help to prevent personal information from being leaked through covert phishing or malicious web sites.

In an effort to detect and prevent malicious software (malware) from attempting to sneak into the TV system and cause damage, Samsung’s Smart TVs utilize the anti-malware vaccine engine which seeks to prevent harmful codes from running, and monitors the system and analyzes information linked to malicious files. In addition, Network Protection works to obstruct malicious external attacks that could penetrate user’s networks.

To add an even further, dual-layer of protection, Samsung also recently introduced the enhanced security application “McAfee Security for TV” to its Smart TVs which once activated monitors for malicious software.

Hardware Stage

Finally, through the Hardware security stage, Samsung’s Smart TV offers an additional security solution based on chip architecture which is designed to prevent data from being leaked by separating the physical space in the hardware for the core software to operate in. Also, through the process of authentication based on hardware, Samsung Smart TVs are only operated with a Tizen platform. Secure technology, with a strong foundation at the hardware level promotes the stability of the Smart TV platform and applications.

Samsung understands that security and trust are critical to the adoption of Smart TVs and that trust depends on safe and secure connections. The next TV you buy will very likely be a Smart TV, and Three-Stage Model Security Solution is just one way that Samsung is working to safeguard user information and drive the adoption of Smart TVs.

Samsung Electronics today unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris, further demonstrating Samsung’s leadership in defining the future of home entertainment with advanced cutting-edge technology.

“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivaled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television.”

Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung’s focus on the Lifestyle TV concept, represented by two works of arts, the Samsung QLED TV and The Frame.

The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame and offer consumers an elegant masterpiece that seamlessly blends into the interior of any home.

Q Picture : Perfect combination of light and color

The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.

In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of color.

Q Smart : Elevating the home entertainment experience

Samsung’s Smart Hub has been expanded to offer an even more intuitive and unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy their personalized Smart Hub.

Additionally, the TV Plus service offers the easiest and fastest way to find, purchase and watch the latest 4K films and entertainment. The new Music service also allows for easy searching and identification of songs heard in the background of TV shows and films.

Q Style : Designed to fit every lifestyle

This year, Samsung introduced new design elements that can fit into any home – regardless of the interior aesthetics or setup. The all-new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever before, with a 15-minute installation process. For those who do not wish to mount their TV onto the wall, there is also a range of stylish Samsung TV stands. Designed like an easel, the Studio Stand is an ideal accompaniment for any artist-inspired living space, and with the Gravity Stand, the TV can be rotated easily and allows for optimal viewing at any angle.

The Frame: A new way to look at TV

Continuing its focus on premium design, Samsung announced more details surrounding its newest innovation – The Frame. Teased at CES 2017, The Frame was curated with an artful approach meant to elevate any room or viewing environment.

Based on the new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

Furthermore, The Frame is outfitted with Samsung’s new Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere because it can blend seamlessly into any living space without unsightly cables or wires.

Photos of the launch event may be found on Samsung Newsroom’s official Flickr page. For more information on Samsung’s QLED TV, check out these infographics exploring the devices’ new features as well as the evolution of Samsung’s Smart TVs.

One Remote Control, One Unified Experience

One way Samsung’s new QLED TV simplifies the viewing experience is with One Remote Control. Whether connecting to a game console or enjoying a movie on a Blu-ray player, One Remote Control can control almost all media devices, removing the need for multiple remote controls, thus reducing media clutter.

Furthermore, One Remote Control’s auto detection capabilities take the guesswork out of toggling between devices. When a device is connected via an HDMI port, the Samsung QLED TV automatically detects the device and lets users know what it is with instantly recognizable icons and names, such as ‘Xbox.’

Enhanced with voice control and an intuitive design with just a few buttons, One Remote Control allows users to quickly and comfortably access essential television functions and contents. The Home button, for example, leads users directly to the Home Screen so they can easily navigate the television’s Settings or Sources menus, Live TV or Smart Hub contents.

The Voice Recognition button, meanwhile, lets users conveniently initiate a voice command. The Color Button allows viewers to access additional options specific to the feature in use, and Play/Pause displays playback controls. The four-way button at the center of the remote control can be used to navigate each of these functions easily.

Easy and Intuitive Control—From Your Smartphone

With a simple tap on the latest Samsung Smart View app – available on both Android and iOS devices – users can not only search contents easily, but also access essential functions on their smartphone through an interface like the one on their TV.

Not only can users browse and control the content they want to watch from their phone, but they can do so without blocking programming on the TV with annoying menus and boxes, allowing other viewers in the room to watch their favorite shows without interruptions.

Users can also send content from their mobile device, such as personal videos and photos, to their QLED TV in original resolution. Even better, viewers can continue to use their mobile device for other tasks, such as sending an email or updating their social media status, while connected.

Offering seamless navigation and a unified experience for almost all services and devices, the new smart features of Samsung’s QLED TV provide a more seamless and intelligent way to enjoy a variety of contents.

※ The feature and service may vary by country and model.

A Streamlined Viewing Experience

That’s why Samsung’s Smart TVs feature the Smart Hub platform, which offers a single access point allowing users to easily navigate a diverse range of content, from live TV to VOD and apps. Smart Hub’s latest, enhanced UX delivers a unified viewing experience that streamlines users’ enjoyment of all their favorite content.

Released last year, One Remote introduced a seamless solution for users to control their TV and the multiple devices they connect to it. Instead of having to toggle through different display ports and guessing which device it is, Samsung’s Smart TV automatically recognized the source and identified whether it’s a set-top box, a console, or a Blu-Ray Disc Player, and allowed the user to control them with the One Remote.

SmartView app

This year, Samsung is taking that convenience a step further, bringing Smart TV users access to their favorite Smart Hub features directly through their smartphones.

Compatible with both iOS and Android, the Smart View app looks very much like what you see on the TV which makes it intuitive and easy to use. The app also makes accessing such content simple, allowing users to type the names of their favorite titles using their smartphone’s keyboard. In short, the popular elements of Smart Hub on TV is combined with the familiar smartphone interface for a totally new kind of virtual remote experience.

Together with the Smart Remote’s enhanced voice control across more Smart TV features and One Remote support for a greater range of devices, these enhancements ensure that each user’s content is always easily accessible.

Enjoy Your Favorite Content, and Discover More

Sometimes, users know exactly what kind of content they’re looking for; sometimes they want to be inspired. Either way, Smart Hub help users discover and enjoy more dynamic content by allowing users to search for and switch between programs from a single streamlined page, or by recommending shows you may like based on your viewing patterns.

Sports navigation page

For example, The ‘Sports’ service integrates content regarding your favorite team, whether it be live games, scores or VOD clips, and shows it all in a single navigation page – no more flipping through different sports channels trying to figure out which network your team’s game is on.

Choose the teams and sports to follow

‘Sports’ also alerts users whenever their favorite teams are playing, and with notifications in the SmartView app, you can get these alerts even when the TV is powered off.

Notification on TV(left) and smartphone(right)

Apart from video, an increasing number of users are consuming music directly from TV. The new ‘Music’ feature on Smart Hub will help you identify, find and enjoy your favorite music, showing suggestions in a single navigation page, just like your favorite teams on Sports, to help you reach your content faster and easier.

Find the music playing on TV, access it on your music services

With so much content on offer and more flexibility than ever to enjoy as one wishes, viewers today require versatile TVs that allow them to watch what they want, when they want and how they want. Being the leader in the TV market for over a decade, Samsung continues to strive to move the industry forward to align with the consumer.

Healthy eatery ‘Bad Farmers’

Contemporary art gallery ‘Fifty Fifty’

Concept store ‘My Boon’

The ‘Boundary’ café and lounge

Bakery ‘OUR bakery’

Perfumery ‘GN Perfume Studio’

Jewelry shop ‘MIK’

Denim workshop ‘bespokedenim’

The ‘Project 108’ café and gallery

Fabric shop ‘kitty bunny pony’

The ‘Rusty Iron in Dumbo’ cafe

Café and event space ‘Orer’

The ‘teal table’ showroom

Home furnishings store ‘J’aime blanc’

Furniture store ‘House of Finn Juhl’

Original images of the exhibit’s various arrangements may be found at Samsung Newsroom’s official Flickr page, here.

Samsung Electronics announced that its line-up of 2016 Smart TVs has been certified by world-class German testing and certification authority, TÜV Rheinland, for their usability. TÜV Rheinland also validated Samsung Smart TVs for their remote features. The certification and validation was awarded to Series 7 and higher Samsung Smart TVs, citing the auto-detect feature that identifies external devices connected to the TV, and the Smart Remote that controls multiple devices.

All of Samsung’s 2016 Smart TVs are designed to make the viewing experience more comfortable and intuitive for the consumer. Through the auto-detect feature, which recognizes external devices including OTT, set-top boxes, home theater systems and game consoles, along with the Smart Remote that can control multiple devices with a single remote, the TV viewing experience has never been simpler.

“We are proud that the excellence of the Samsung Smart TV has been recognized by such a prestigious testing authority as TÜV Rheinland,” said Jungkil Lee, Vice President of the Visual Display Business at Samsung Electronics. “At Samsung, we continue to strive to provide the highest-quality and most comfortable viewing experience for our consumers through our Smart TVs.”

At IFA 2016, Samsung highlighted its Smart TV offerings in a dedicated exhibition zone, where visitors experienced first-hand the exceptional usability of Samsung’s Smart TVs. Samsung’s improved Smart Hub, powered by Tizen, gives users instant access to a wider range of content – including TV shows, internet streaming services and games – faster and easier than ever before. Visitors were also able to experience the TV PLUS service, which was scheduled to be released during the fourth quarter in the United States, after having been previously launched in Thailand, Vietnam and Korea.

With a 140-year history, TÜV Rheinland is one of the most respected testing and certification authorities in Europe. The company assesses product safety and quality for a range of different industrial products, including electronic devices, automobiles and medical devices.

Samsung’s exhibition at IFA 2016 showcases how the company is working to redefine the consumer experience. One way is through its new range of Quantum dot SUHD televisions, which offer the ultimate in picture quality, brilliance and energy efficiency.

Nanosys, Inc., the world’s leading supplier of quantum dots and long-time partner of Samsung, has played an integral role in accelerating the development of nano-architected materials for these industry-leading displays.

President and CEO of Nanosys, Jason Hartlove, explained during an interview at IFA 2016 how quantum dots are changing the way we experience television.

Q. “Quantum dots” is the latest buzzword in the display industry. Why is this technology such a hot topic?

Quantum dots enable much brighter color meaning that you have both efficiency and improved color gamut. This means that quantum dot televisions allow for more realistic and lifelike content so that viewers can more easily recognize the dream of the content creator, and all the details he or she is trying to show.

Q.What makes Samsung’s 2016 SUHD TVs different from others on the market?

First of all, only cadmium-free materials were used in Samsung’s SUHD TVs. This means no heavy metals were utilized in the construction of these products. Great thought went into this as far as product stewardship and the life cycle of the TV set are concerned.

Secondly, I think Samsung has done a really excellent job of managing all of the content so that when the user experiences it, he’s actually seeing properly tuned and color-mapped images. He’s not just seeing some kind of blown-out color, like one would see if the TV were set to vivid mode. It’s actually a very nice representation of what the director created in terms of his intent for the final image he wants viewers to see.

Q. When will we see QDs being more widely used by TV manufacturers?

This process is continuing all the time and we’re starting to see it ramp up. We expect than in 2016, there will be roughly four to five times more quantum dot TVs in the marketplace than there were in 2015. We’re going to see that number continue to go up by many multiples. So each year, as we go forward, there will be more and more models from more and more manufacturers. We’re already seeing that from Samsung, as the number of quantum dot models they have has really increased dramatically compared to last year.

Q. Nanosys and Samsung are working together to make EL(Electroluminescence) QD TV a reality. What’s the advantage of EL QD technology, particularly from a manufacturer’s perspective?

With the next generation of quantum dots, we’re going to see a more emissive experience—something where the color jumps off the screen even more. It’s going to have a wider viewing angle. It’s going to be much brighter than what we see today, even more than what we see with SUHD.

So with all of these improvements going forward in the future, the experience will become that much more lifelike and immersive. And, of course, we’ll also see great progress in terms of manufacturing and scaling of the technology.

Q. How is Nanosys working to improve quantum dots to enable this to happen?

We’re always working on ways to make our quantum dots better, both in terms of their efficiency, color quality and reproduction, as well as bringing the costs down.

Bringing the costs down involves advances in terms of the manufacturing of quantum dots, but also how we integrate quantum dots into the set. So finding lower-cost, more efficient ways to use the quantum dot material is an area that we’re pioneering. We’re also working on integration into new types of form factors. These new types of form factors can enable lower power consumption, higher energy efficiency and cost reductions.

Q. Nanosys has been a partner of Samsung’s for quite some time. Why continue to collaborate?

Samsung is a clear leader in the electronics and solar sectors. Not only does Samsung bring deep knowledge of solar, memory and display technologies and markets, they bring tremendous experience in scaling up new technologies, which helps Nanosys accelerate the development, production and market introduction of devices enabled by our nano-architected materials.

*The views expressed in this article are the interviewee’s own, and do not necessarily reflect the official opinion of Samsung Electronics.

Samsung Electronics, the global TV industry leader, is elevating its presence at IFA 2016 with a special exhibition designed by a team of rising German artists. The installation, entitled The Origin of Quantum Dot, showcases the beauty of Samsung’s SUHD TVs with Quantum dot display, while incorporating video, lighting and musical elements.

The Origin of Quantum Dot is a stained glass-inspired art installation designed by Andreas Nicolas Fischer, Schnellebuntebilder, Christopher M. Bauder and Kling klang klong. The artists came together from different creative backgrounds – including sound, media art and sculpture – to build the unique work of art. The piece contains 45 SUHD TVs and 9,000 shards of stained glass.

“We designed The Origin of Quantum Dot exhibition, the largest we’ve ever produced, so that visitors at IFA can directly experience the visual excellence of the premium SUHD TV with Quantum dot display,” said HS Kim, President of the Visual Display Business at Samsung Electronics. “We are proud to have partnered with such talented, local artists to bring this visual concept to life.”

Samsung’s IFA Exhibition to Highlight Innovative Home Entertainment Features

The Rethink Zone, which is located in the center of the Samsung booth at IFA, introduces innovative products with convenient, functional features to make day-to-day life easier for consumers. Additionally, the zone will highlight how these products have impacted the home entertainment and appliance industries. Visitors will have an opportunity to learn more about Samsung’s SUHD TV with Quantum dot, the Serif TV and more.

At the Quantum dot Experience Zone, which is located at the entrance of the Samsung booth at IFA, visitors are invited to learn more about the past, present and future of Quantum dot. This will include more information on its durability, size and material, and color efficiency, as well as its future uses. Visitors will also be greeted by 45 SUHD TV models, ranging from 65- to 78-inches in size, as part of The Origin of Quantum Dot art installation.

In the Smart TV Zone, visitors can preview TV PLUS, the Video-on-Demand service scheduled for release in the United States during the fourth quarter, and Europe in 2017. Samsung previously launched TV PLUS in Thailand, Vietnam and Korea.

In addition to TV PLUS, several of Samsung’s content partners, including 20th Century Fox, Warner Brothers, Amazon and Netflix, will introduce their HDR and UHD services. Various games that can be played without a console will be introduced as well. Gamefly, a streaming game service, is launching new games dedicated for Samsung Smart TVs every month, and at the upcoming IFA, visitors will be able to enjoy 2K’s Borderlands and Bioshock at the site.

The AV Zone will feature a complete 4K entertainment experience, equipped with Samsung SUHD TVs, Ultra HD Blu-ray player (UBD-K8500) and the HW-K950 Soundbar featuring Dolby Atmos^® technology. Visitors will have the opportunity to experience cinematic experience and harmony of Samsung’s 4K home entertainment devices.

“As display technology and innovation through light emission has progressed over the last century, the utilization of Quantum dot technology has signaled a new era in TV history,” said Kim.

The earliest principles of Quantum dot technology can be traced back to the Middle Ages, when stained glass windows were sought after for the way they emitted color through natural light. In the 1980s, Quantum dots were first discovered as display materials, utilizing ultra-fine semi-conductive particles 20,000 times smaller than a strand of human hair to emit different colors through light.

Quantum dots express a wider range of colors simply by varying the size of the particles. This allows Samsung’s line of SUHD TVs with Quantum dot display to produce the most lifelike colors yet with a durable foundation that maintains the brightness and color of the displays.

Samsung Electronics’ booth will be open at Level 2 of CityCube Berlin from September 2 through 7 for IFA 2016.

Samsung Electronics used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the European home appliance, visual display and home entertainment markets.

“At IFA 2016, we wanted to show the European commumity how we are continually striving to redefine the Samsung experience. For all our customers and partners – and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need.” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe.

Committed to Europe’s Potential

During the press conference, held once again in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14,000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households owning a Samsung mobile phone, and one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.

In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100,000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung also announced that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400,000 young people by the end of 2016 – three years earlier than expected.

The Future of Television: Redefined by Quantum Dot

Samsung also reinforced its commitment to Quantum dot display technology at IFA 2016.

Samsung revealed our new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colors. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalizing on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors – the new CF791, with a 34” Ultra Wide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for smooth, flawless gaming.

Samsung is also the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President & CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Qantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.

At the press conference, Won Jin Lee, the Executive Vice President of the Visual Display Business at Samsung Electronics, introduced Samsung’s content platform, Smart Hub, and announced the formation of a new premium HDR content partnership that will help realize the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service – which has proven so popular in South Korea – to both the United States and Europe.

Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.

Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.

Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos^® audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player, and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.

Redefining the Fastest Growing Brand in Home Appliances

Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s  home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products – the AddWash Combo, which eliminates the need to purchase a separate dryer, and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.

Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that gives modern, timeless look, and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling Plus^TM, Cool Select Zone Plus.

Samsung also announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator also features Twin Cooling Plus ^TM technologyto maximize food freshness, as well as Precise Chef Cooling ^TM, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone ^TM’, which is ideal for managing temperature-sensitive proteins. And, of course, its three innerview cameras take photos that consumers can access via their mobile devices, enabling them to see what’s inside wherever they may be.

Family Hub also features a 21.5-inch Full HD touchscreen offering consumers a wide range of functionality. It can serve as the family’s interactive white board for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can also use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s coop@home.

Family Hub will also give European customers a chance to cook with the masters via the Club des Chefs App. Straight from the Family Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

In Play Pocket, a well-known DIY studio in Seoul, the artisan Jiyoung Lee spends her days carefully working on a variety of crafts by hand. And when she isn’t designing one-of-a-kind creations, she can often be found helping children learn how to make crafts of their own, showing them how to develop their own creativity. Filled with unique handcrafts and cute little creations made by her students’ tiny hands, Play Pocket is more than just a studio – it’s a special place where Jiyoung and others can grow emotionally through art.

A Studio That Teaches More Than Art

The educational aspect of Play Pocket is a key part of what makes it special. Classes there nurture children’s creativity and encourage them to express their emotions through making things with their hands. Unlike formal classes at school where students are expected to find “the answers” to particular questions, no one at Play Pocket judges or suggests there are right or wrong answers. The children understand that while they are here, they are free to experiment and explore whatever they find intriguing.

“I want the children to be able to choose what they want instead of what they think they should.”

By giving the freedom to engage in self-directed projects, the children naturally develop a strong sense of independence. In addition, they come to identify and understand what they truly like and who they are. It’s the opposite of most classrooms, where a teacher leads the students and tells them what to do and how to do it. “At Play Pocket, our classes generally begin with listening to what children want to do, and helping them achieve it,” said Jiyoung. “Because the children get to do what they enjoy, they naturally develop their skills and interests, and then they share those interests with their friends.”

“As they grow up, I hope children get a chance to find their passions, something that they really enjoy doing and that energizes them.”

One of the greatest benefits of crafts is that they can give children a sense of fulfilment and happiness. As Jiyoung explained, “Children can experience genuine joy from turning their worries and emotions into tangible artworks. People in general experience the greatest sense of happiness when they set goals and achieve them. During Play Pocket classes, we make sure all the students are able to set their own goals, and then we help them work toward those goals using art. It’s the kind of satisfaction young people rarely experience in a normal classroom setting.”

“I want to help children find a sense of passion, give them the motivation that will help them navigate their futures.”

Although Jiyoung’s life now is quite involved with teaching children, it is not a path she had planned on taking. She had worked at a design company for more than a decade, but after she resigned, she opened a studio where she could share time and ideas with her son. That studio evolved into a business. At first, Jiyoung focused on turning the small works she made with her son into books, paintings, and decorative objects. However, many people started to express interest in her work, and soon she found she was accumulating a following of students.

Today, Play Pocket is well known among educators, and Jiyoung regularly received many requests to give lessons from local art institutes, kindergartens and other groups. In fact, she has also developed a big following among adults who want to use the arts to find some peace of mind. “I like the thought of helping the people who visit Play Pocket to find some comfort and calm,” Jiyoung said.

The ultimate goal of Jiyoung’s craft lessons is to help children find something they truly love doing. “When you feel happy about the work you do, it naturally becomes your passion,” Jiyoung said. “I hope the children who come to Play Pocket can, not only find their passions, but then use that energy throughout their lives. Life is all about the choices you make, which is why it is important for children to know how to make choices and complete what they start. I believe that the children who attend Play Pocket will be better able to make proactive and honest choices as they grow up.”

Looking at Nature through the Window of TV

It is getting harder for children living in cities to enjoy nature. Young people in cities grow up seeing more concrete jungles than forests, and are more familiar with streets and roads than hills and streams. “Human beings have an inextricable connection with nature,” Jiyoung said. “They have an intrinsic need to be a part of nature for their happiness and contentment.”

But since Jiyoung cannot move her studio and students into the countryside, she instead tries to bring a bit of nature into her studio, using television. She tries to have a variety of natural landscapes playing on the TV in her studio throughout the day, to help create an organic ambience through the screen.

Jiyoung recently set up a Serif TV at Play Pocket for showing nature to her students. “I hope my students might find it inspiring to see these scenes from nature, even if it’s only through the TV,” said Jiyoung.

She says she chose Serif TV because it had a different, less mechanical feeling from most other TVs. “When I first saw the Serif TV, I thought that it looked like a window frame,” said Jiyoung. “I chose Serif TV because it goes well with the space and it seemed like the children could easily connect with it.”

“I am very happy these days because I can concentrate on the things that I like to do,” she said. “Every day I get to experience so many things that I never could in a regular office job, and that gives me a real sense of satisfaction.”

Jiyoung says that she wants to take what she’s learned so far from making handicrafts and teaching, and share those lessons with more people. “If I get the chance, I would like to establish an ‘emotional content laboratory,’ where I could use my experiences to help others,” she said. “I want to help more children be happy and live healthy and passionate lives through emotional learning.”

Once the public has a widely held opinion, it doesn’t change easily. This is especially true for celebrities. Once pigeonholed, a famous person can find it very tough to change preconceived notions or be evaluated by an open mind, even if the perception doesn’t really reflect what that person really likes to do or what they are actually like.

Seonghyeon Baek is a rapper better known as “Bbaek Ga” in Korea, famous for being part of the K-pop trio Koyote. Tattooed on his right arm is the text “1 2 3 Cheese,” along with the image of a person taking a picture. That’s because Seonghyeon is also a professional photographer, who has been taking pictures for the past 10 years under the name “by100.” He was the first Asian photographer to be chosen by Leica, the German camera company, who acknowledged his years of excellent work.

Even so, Seonghyeon says that he is still very cautious about presenting himself as a photographer in public, not wanting his photography to be overshadowed by the glamour of his life as a pop idol. But what does “Photographer by100” mean to Seonghyeon, and how is it different from his other life as a rapper?

Boyhood Friend: His Camera

Seonghyeon’s family was not well-off when he was little. When his friends went to ride their bikes or played with BB-guns, he just stayed behind and played by himself because his family couldn’t afford those toys for him.

But there was one thing that made Seonghyeon the center of attention – the camera. At home, he came across a camera, and it wasn’t long before it became his unofficial job to take class pictures on field trips or excursions. Everyone, including teachers and friends, loved the pictures that he took, and his photographs often were hung up on the board at the back of the classroom.

Seonghyeon Baek when he was in high school, around the time he started to study photography.

Seonghyeon planned on going to college to major in photography, but delayed his studies to save up money for tuition. Around that time, he auditioned for a dance group, thanks to the encouragement of his friend Jihoon Jeong (better known as Rain, one of the most successful performers in K-pop), and made the cut. Before he knew it, Seonghyeon was in the middle of a demanding career as a pop idol, but photography always held a special place in his heart. In fact, one of the first things he bought with his singing money was a new camera.

Identity Revealed

His chance to return to photography came by happenstance. In 2006, he posted some photos to his personal blog, which then went viral. Soon, a new name was born: “by100.” The fashion magazine Vogue reached out to him, wanting to publish his pictures. The editor-in-chief at that time even offered him a position as a photographer there, not knowing that by100 was also Bbaek Ga of the dance group Koyote.

Just like that, Seonghyeon’s life as the photographer by100 began. He built his career doing photography for many fashion magazines in Korea, including Elle, Cosmopolitan, and Arena.’

For years, he was careful to keep by100 and Bbaek Ga quietly separate, wanting his work to be viewed without preconceived ideas. “There’s nothing you can do about people having preconceived notions about me because a lot of people know me,” he said. “But as far as photography goes, I want to be fully acknowledged for it as myself, not as a singer”.

Bresson and a 35mm Camera

Seonghyeon’s favorite photographer is the French photographer Henri Cartier-Bresson. Capturing the right composition of space at the right moment, Cartier-Bresson’s work has had a tremendous influence on contemporary photo journalism. In his first year at university in 1997, Seonghyeon became enamored of Cartier-Bresson’s works after seeing them in a small gallery in Insa-dong, Seoul. “The dynamic structure in his photos and the ability to capture just the right moment were really amazing. He patiently observes his subjects, and then presses the shutter to capture the critical moment. He reminds me of a hunter,” Seonghyeon said.

Recently, Seonghyeon has been focusing on nature photography. He fills his bag with fresh film rolls, and wanders around until he finds scenes he wants to capture. His photos make you feel as though you have entered a new world. Sometimes dreamlike, and other times sharp and piercing, his works reveal his unique perspective.

Recently, Seonghyeon has been quite interested in photographing nature. These are some works by by100 that reveal his unique characteristics and emotions.

When asked what kind of work he would like to produce in the future, he says he wants to produce photos that can “move people’s emotions.” “I would like to find ways to communicate with the public without being restricted to formulae and technique,” he explains.

“I am Lucky to be Loved for Doing what I Love”

Seonghyeon likes to take his time when selecting a product that he is going to use. Once he makes his decision, he does not change easily. This is the reason why he insists on using a 35mm film camera in this era of digital cameras – he is used to the way the camera fits in his hands. He loves how they feel just like his first camera. The fact that one roll of film barely holds 30 picture does not bother him at all. For Seonghyeon, it actually feels more natural.

 “I am moving soon. In the new place, the Serif TV will sit between my favorite chair and speaker.”

Similarly, Seonghyeon chose Serif TV because he thought it was the kind of product that he could use for a long time. “I thought [Serif TV] was unlike anything I had ever seen. Normally you replace a product after few years, but Serif TV’s design has been perfected to such a high level that you will want to keep it until it breaks,” said Seonghyeon.

As he is moving into a new place soon, he has already figured out where he will place his new Serif TV. “I don’t watch TV that often, but I do keep up with some programs I like. Once I move, I would like to place the TV between my favorite chair and the speaker to watch those programs I enjoy.”

 “So far I have been lucky enough to be loved for doing something I love. I do not know with certainty what I will be doing in the future, but I hope I will continue receiving support from many people.”

Seonghyeon’s interests extend beyond being a singer and photographer. He is also the owner of a cactus shop – the popular Cycle de l’Eau – and an essay writer. His interest in cactuses developed when he was fighting a brain tumor in 2009. “While all the other flowers in my hospital ward withered, only the cactus survived. I was very touched by its strength,” he explained.

Entering Cycle de l’Eau, what grabs your attention is the cactus vases. Empty cans, plaster casts, drawers – all sorts of unusual objects have been transformed into vases. The shop actually started with Seonghyeon casually planting cactuses in empty cans to give to his friends as gifts. Even now, he sometimes plants a cactus for customers who bring their own recycled vases.

Seonghyeon’s journey has not finished yet. Although he worked hard throughout his life, he is always grateful for the love he received while doing what he loves. “As I look back on my life, I was privileged enough to be able to do a variety of things that I love. Fortunately, I also received good responses for what I did. I do not know with certainty what I will be doing in the future, but I hope I will continue to receive support from many people,” he said. Like the old 35mm film camera that has been so important to him, may his future music, photos, and other activities also receive long-lasting love from the public.

* The content of this post are based on a sponsorship from Samsung Electronics.

Samsung Electronics is continuing its reign as the leading home entertainment brand by adding an HDR+ firmware update to all of its 2016 SUHD TVs with Quantum dot display. The firmware update is designed to enhance High Dynamic Range (HDR) quality to its highest picture quality capacity, even if the source isn’t in HDR format.

As part of Samsung’s 2016 SUHD TVs with Quantum dot display, HDR is an essential element in the new era of UHD TV viewing. HDR makes bright areas of the screen look even brighter, allows the TV to display new colors and significantly expands the range of the contrast ratio on-screen.

“The HDR+ function offers an exceptional HDR viewing experience to all 2016 SUHD and UHD TVs consumers,” said Jong-hee Han, Vice President, Visual Display Business at Samsung Electronics. “We’re thrilled to share this latest advancement with our consumers to access directly on their 2016 SUHD TVs. Samsung is bringing the highest form of picture quality right to their living rooms.”

One of the biggest benefits of HDR+ is its ability to upgrade Standard Dynamic Range (SDR) content to HDR-like picture quality, allowing viewers to enjoy all of their favorite content in the highest picture quality possible.

With HDR native contents, HDR+ also uncovers previously hidden images from darker content scenes, supplementing the level of brightness to express objects hidden in darker shadows. For brighter content scenes, HDR+ increases the level of contrast ratio to differentiate objects from the background, while still depicting more image details on the screen for an overall better picture.

Features designed specifically for picture quality experts have also been enhanced with HDR+. In “Expert Mode,” picture quality experts can customize HDR effects to suit individual users by calibrating brightness, contrast ratio and gradation to the finest degree. These settings can be accessed within the “Picture – Special viewing” mode options, where HDR+ is activated.

The automatic upgrade is currently available for all 2016 SUHD TVS, and will be available for all HDR-compatible 2016 UHD TVs models by September.

But there’s one design studio that is famous for having books piled high, unfinished sketches everywhere, and magazines scattered all about. On the second floor, there is a popular café and store. The site is called Atelier & Project, and it is the headquarters for the art directors (and siblings) Jieun Kim and Chanseok Kim, who manage a space packed with design and cultural elements. And in the middle of the inventive, colorful chaos, you’ll find a Serif TV.

Designers Introduce Their Studio

Atelier & Project opened in Seoul in 2006. This “open studio café,” where several designers in different fields work, caused a sensation from the start. Many café/studios have followed since then, but Atelier & Project was the first, and after 10 years, it has become a cultural landmark for many.

It was not easy for Jieun and Chanseok to open Atelier & Project, a cultural complex that combines a café, flower shop, and general design/decoration store. Running a business meant less time for their design work, plus plenty of distractions from overly curious visitors. Nevertheless, they pressed ahead, inspired by the thought of inspiring people and creating a community for those interested in design.

“We wanted to create a space where people could feel warmth and energy,” said Chanseok.

Because of their shop, the two designers sometimes offer design consulting for rookie designers who are just out of school. “I was lucky to receive a lot of help from many mentors while I was in school. That’s how I learned what I needed to do for what I am doing now”, said Jieun. “As a designer, I wanted to help others in the same way, and that’s why I decided to open Atelier & Project.”

Chanseok (left) is responsible for operations at Atelier & Project while Jieun is in charge of planning.

Of course, running the studio isn’t just about giving to others. Being able to encounter a wide variety of ideas and designs, as well as people to share their ideas and talk with, helps both Kim siblings, too. Both Jieun and Chanseok say making connections with others is their biggest reward.

Creating a Space for Sincerity

Many people may not be familiar with what art directors do. There are different types of art directors, but in the broadest sense the job could be defined as “a person who creates stories, and organizes a space based on the story.” Jieun and Chanseok fill spaces in a way that can best serve their particular purposes, and sometime they consult clients further on how they might place certain graphics or display commercial products in the space. Their work is much more than just improving how a space looks, but is at its core about producing images associated with a particular brand.

They have a diverse range of clientele, including a luxury foreign garment brand, an eyewear shop, and a restaurant. Their most recent project was with Holics, a popular eyewear shop located not far from their studio. “They successfully emphasized the unique atmosphere of Holics with a nice blend of vintage furniture and a variety of décor,” said one visitor.

“I believe sincerity is the most important thing. No matter how good the conditions are, there can never be a good result if your heart is not in it.”

When asked about their secret to realizing their full abilities as art directors, they both responded with “sincerity.” They both said they have long believed that good outcomes can only happen when a person’s work is based on love for the space or the product. Sometimes they have even declined projects when the client did not show enough sincerity.

“If a space is owned by someone who does not have real affection toward it, there is a good chance that the project will fail no matter how good our advice might be. On the other hand, if you work with someone who truly cherishes the place, our work becomes much more interesting and the whole process goes a lot smoother as well,” explains Chanseok.

This is also the reason why they always invest enough time to understand the product or the space that they are going to work with. They believe that people can create outcomes that satisfy everyone only when they really love what they are working on. This idea resonates deeply with their core philosophy as art directors for their studio space.

Feeling ‘Warmth’ from a TV

Atelier & Project is a design studio and a café, but it is also used as a showroom that allows clients to feel that atmosphere of the space. For this reason, the Kims have paid attention to the smallest details of the space. The central concept of the space is “feelings,” designed to be a source of joy, inspiration, and sometimes even warmth.

“What we liked about it most was the sentiment, of course. There are no sharp edges anywhere on it. It is a TV that has a warm feeling to it, lifting the spirits of people around it.”

Jieun and Chanseok decided to place a Serif TV in Atelier & Project after they realized it could actually exist in harmony with their philosophy about space. “When I first saw Serif TV at the Seoul Design Fair in the spring, I thought the person who designed it must be a warm person to have created such a product,” says Jieun. “Serif TV has a sophisticated look, yet it has a warm feeling to it.”

One thing that particularly impressed them about Serif TV was its unique design, solid like a piece of furniture. They felt that, because Serif TV lacks harsh edges, it had a soft look that perfectly matched with the image of Atelier & Project, where a premium is placed on warmth. Both Kims use Serif TV for quiet relaxation and as a presentation display during client meetings.

Jieun and Chanseok say they want Atelier & Project to be the kind of space that makes a positive influence on people by spreading positive energy and emotions through design. With Serif TV, we hope to help them achieve their goals.

* The content of this post are based on a sponsorship from Samsung Electronics.

Over the summer, we will meet a range of people who share a love for one product in particular: Serif TV. Serif TV is Samsung Electronics’ radically redesigned television that puts an amazing screen into a beautiful physical package, shaped like a capital “I”. For the first story in our People Who Love Serif TV series, we meet two architects who are also a married couple, Jeunghye Park and Kyuho Choi.

Architects Jeunghye Park and Kyuho Choi

A house located high on a quiet mountain, like a monastic village: Skete

After spending a while walking up a mountain road, just outside the Korean countryside village of Yangpeong, we discovered a rather uncanny looking house. In a region known for its fresh, clean air, this building beautifully and effortlessly blends into its natural surroundings. Named “Skete,” it is a house that the England-based architects Jeunghye Park and Kyuho Choi recently built for Choi’s parents.

A “Skete” Refers to a Monastic Community where Monks from the Greek Orthodox Church Reside

The house reflects a wish from Kyuho’s father, who wanted it to be a space of quiet meditation and communication. With a clear, open view, and fresh mountainous air, this beautiful house, in peaceful harmony with its natural surroundings, creates a feeling of serenity just by looking at it. From its location to the selection of materials used, every corner of the house shows the efforts that this young couple poured into making it a comfortable space for Kyuho’s parents.

The precondition for making a good house is ‘harmony’

Skete is largely divided into three spaces.

The living room is the first thing you encounter as you enter the house, a space for friendship and communication, while the half-open study is intended for personal projects like writing and photo editing. The bedroom located upstairs is isolated from the other spaces to provide privacy and relaxation.

As reflected in the composition of the house, where activity and relaxation are adequately balanced, the couple considered “balance” the most important theme when they designed the house. Kyuho says, “Since the shape and location of a house are artificial, the surrounding environment affects them very much. We made a lot of effort to design a house that naturally blends into the natural environment while being beautiful and comfortable.”

All houses age with time.

The couple chose copper cladding for the outer walls of the house so they could see how the house ages over time. To make copper panels whose texture and color look different depending on the angles of light and the seasons of the year, they tried out a number of different plates, changing them before finally deciding on the right type. It was the kind of thoroughness that truly shows the couple’s “architectural approach” to creating a building that fosters balance in the lives of its dwellers and in its relation to the surrounding environment.

The Reason Why They Insist on the Perfect Harmony

The couple firmly believe that finding the right design was vital, especially considering how buildings usually stand for several decades. Kyuho says, “Unless it is a disposable building, things cannot be changed easily once they are done. Since the overall harmony can be broken by even one element being out of the balance, we usually take as much time as we can to consider every aspect thoroughly.”

That same approach applied to the interior of Skete. The couple paid close attention to every detail, carefully constructing the overall atmosphere. They said they gave long, thorough consideration to all elements, including the electric appliances, furniture and gadgets, and where to place each of them.

They collected the interior elements from around Europe, including lighting fixtures that matched the copper panels of the walls, a small built-in dishwasher that was just the right size for the compact kitchen, and faucets that went well with the overall atmosphere inside the house. One item that the couple spent a lot of time looking for was the TV. They had a difficult time finding the right TV, one that blended nicely into the home environment that they had so delicately arranged, and at one point actually gave up on placing a TV in the living room.

Then one day, they came across Serif TV on the internet, and thought, “This is it.” It was a product that naturally blends into the space, just like the way Skete nicely blends into the vast nature that surrounds it. Kyuho remembers, “It was a product that had an airy feeling to it like it was floating in the air. I loved how the design melted into the space so that it could be appreciated as part of the natural flow, rather than giving the impression that it was blocking the space.”

The stairway going down to the ground floor is reminiscent of a small corridor in the bell tower in a monastery

In the small study behind the kitchen, Kyuho’s parents can write or watch TV while enjoying the view of the opposite side of the house.

“Our dream is to construct a building that will be loved for a long time”

Jeunghye and Kyuho manage the architecture firm QJ Architecture in London. Like how the name of their company derives from their names – “Q” from the “Kyu” in Kyuho, and “J” from Jeunghye – they rely on each other and support each other as co-workers and a family.

“Sometimes I wonder if others can see that we are doing what is the best for our lives. When those moments come, I ask my wife for a lot of advice. We are honest with each other and are very comfortable around each other, so her advice helps me very much,” Kyuho says.

The two met in university in 2002, at a class they were both taking. Jeunghye was preparing to go to England to study, and Kyuho, who was attending graduate school in Korea at the time, could not bear the thought of being apart from Jeunghye. So he left graduate school, married Jeunghye, and traveled with her to England. They say their life in England felt different and awkward at first, but now they are established architects there. They specialize in building restoration, applying advanced architectural techniques to old and dilapidated buildings to give them new life.

The couple says they want to build buildings that can be loved for a long time. They hope their projects will not only be suitable for the current generation but also be passed on to more generations to come, continuing to be developed and reinterpreted. We hope to see more of Kyuho and Jeunghye’s spectacular works like Skete, beautifully and harmoniously combining nature and architecture.

* The content of this post are based on a sponsorship from Samsung Electronics.

Samsung Electronics America, the leader in home entertainment for over 10 years, today announced that the Samsung SERIF TV is coming to the U.S. this summer. A true collaboration with acclaimed Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV redefines the television experience. It will be available starting in August at high-end design-centric retailers including Vitra, Bo Concept NY and Ligne Roset stores in major markets. Today, it is available for presale through Samsung.com and the MoMA Design Store.

The partnership marks the first time that Samsung has aligned with a designer to not only re-envision how the TV looks but also how it functions. From top to bottom, inside and out, the Bouroullec Brothers re-imagined every aspect, from its minimal yet solid exterior form to its refined user interface and even its simplified remote control. The Samsung SERIF TV is just as beautiful to watch as it is to experience, with the best picture quality available in a 40” TV*.

“Stunning picture quality and crisp sound clarity are what consumers expect from Samsung. However, our research also tells us that there is a subset of consumers, largely underserved by the TV industry thus far, who care just as deeply about design and how their TV complements the aesthetics of their home environment,” said Dave Das, Senior Vice President, Home Entertainment, Samsung Electronics America. “The Bouroullec Brothers share and embrace our vision of merging design and technology and we are pleased to introduce the SERIF TV to the U.S. market via a strategic group of retail partners in the design and furnishings world.”

Drawing inspiration from the simple elegance of typography, the Samsung SERIF TV forms a distinct capital “I” shape in profile, its slim body broadening to form a flat surface like a shelf at the top. This form enables it to be displayed seamlessly in the home, either on top of a credenza or via attachable legs that transform the Samsung SERIF TV into a piece of furniture. By design, the Samsung SERIF TV blends harmoniously with its surroundings, whether in a den or in a bedroom, an urban oasis or a suburban retreat.

Together with Samsung, the Bouroullec Brothers approached the design of the SERIF TV user interface not only from a practical perspective by developing a bespoke Smart TV menu that is simple and accessible but also delivered a unique and interactive visual display experience unlike any other. They created an exclusive Curtain Mode interface that veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV itself. Even when Curtain Mode is active, viewers can still access services such as a clock, Bluetooth speakers, apps and their photo gallery.

“From the onset of designing the Samsung SERIF TV, we aimed to craft a modest and accessible object that fused our furniture design expertise with technology,” said Ronan and Erwan Bouroullec. “We are thrilled to collaborate with Samsung and bring the SERIF TV to U.S. consumers.”

The Samsung SERIF TV includes all of the features that consumers desire from a Samsung television: a 4K UHD resolution which provides four times the resolution of full HD TVs and HDR Premium technology to enhance the picture’s color and brightness while creating a more natural, realistic image. As a Smart TV, it also includes a quad-core processor for a fluid browsing experience and seamless switching between live TV, apps and streaming content.

The 40” Samsung SERIF TV (UN40LS001AFXZA/UN40LS001CFXZA) will be available starting in August 2016 for an MSRP of $1,499. It is offered in white across all retail partners and in blue, exclusively through the MOMA Design Store and on Samsung.com. For more, visit Samsung.com.

*Among Samsung 40” TVs.

Source: Samsung Newsroom US

For consumers, so much of the TV viewing experience has completely transformed in recent years, as people now expect to be able to watch all of their favorite content, anytime and anywhere, easily and conveniently. And Samsung has transformed in step with them, Das notes, always looking to optimize access and seamlessly integrate all of people’s content.

What’s next? Das says the company will continue refining and improving their TVs, based on Samsung’s foundational pillars—picture quality, design and smart TV capabilities. Check out Das’ interview to learn more.

Hi there,

I am Penn Holderness, you know, the dad from The Holderness Family. Who else is in The Family? My amazing wife, Kim, our beautiful daughter, Lola, and my boy, Penn Charles. In case you don’t know us, we like to watch all the crazy stuff going on in our lives, then write it down, then make it rhyme, then sing about it! It started with “XMas Jammies”, and snowballed from there.

I know it isn’t Christmas yet, but I can’t wait.  I need to tell you about the new SUHD Quantum dot TV.  Ever since unboxing it on the day it arrived at our home, it has just been the center of our family, and has turned out to be one of the best interior design ideas we’ve ever had for our living room. So here ye go, hope you enjoy it as much as our family did!

Day 1: Saying hello to our new Samsung SUHD Quantum dot TV

We have a newcomer in our family, the Samsung SUHD wide screen TV. I’m just not ready to let go of my good old grainy TV, but it seems as if the family is already in love with it. They’re going around saying it’s the best smart TV, the best 4K TV, that it’s one of the greatest interior design ideas that we’ve had so far, blah blah blah. I mean, what do they see in it? Other than its curved screen, its beautiful design all around, and its flawless, clean back, what makes it so special?

Ahh, has the time finally come for me to say goodbye to my dear old TV?

Day 2: All along, it wasn’t my lack of focus, but the lack of an immersive curved design of the Quantum dot TV

So I unboxed a brand new SUHD wide screen TV today.

It simply came with a power cord, a remote control, a user manual, and the One Connect, so I removed this right off the top of the box.

But then I noticed from it that the screen was BENT! What the heck??!! I was all ready to return it when Kim told me that it’s “CURVED” on purpose, so that it can give us a more immersive viewing experience. OK. Whatever that means.

But I’ve been mechanically programmed to trust her. For real, she’s right. Immersed was right. I kinda felt hypnotized. I felt like I was being pulled right into the curved screen, and had lost track of time. Yeah, come to think of it, I think I remember Kim calling me and the kids a few times… I wonder if she’s still looking for us…

Day 3: It’s a great interior design idea; the TV is designed for perfection from every angle

Kim was going on about how beautiful the design is, even in the back. I couldn’t argue, and that frame — which was so slim I could hardly find it — is admittedly really cool. Here’s my philosophical take: A perfectly designed TV is one that’s perfect even in the deepest corners and the rear, and has a minimalistic frame. (Man that sounded smart.)

So we were thinking of where to put the TV, and instead of mounting it on the wall above the fireplace like our old TV, we ended up bringing our old, wooden TV stand from upstairs. OK, I lied. “I” brought the TV stand from upstairs. We blocked the hole from the wall mount with a painting from the garage, and shifted the entire living room 90 degrees to the right. And what’s weird is… even with the TV turned off, I can’t take my eyes off of it. It’s a TV, but it’s also a great interior design idea, making the TV the best décor for the living room.

What’s gotten into me?

Day 4: Fighting against my fear of complex setups

I share with thee my secretest secret of them all – I fear all machine installations and stuff…

That thought of hooking up all of the devices to the new Quantum dot TV… I could feel the chill going down my spine. But apparently, this new wide screen TV automatically recognizes my devices and the One Remote can control them all! Adios to my pile of remote controls, thanks to the Samsung Smart Remote!

The only thing is that Kim’s the one who showed me all of this… I hope she hasn’t found out about my fear… Or, has she? That’s even scarier now.

Day 5: Thank you, my new SUHD Quantum dot TV

So I was in my man cave after lunch today, watching my favorite show on my old grainy TV in pitch darkness. Kim came over and dragggged me right out of it, because she wanted to watch a movie with the kids on the new SUHD Quantum dot TV. I felt bad for my old grainy TV… movies are never fun when you watch them in the sun-lit living room!

Kim pulled me into the living room – I mean, without even shutting the curtains, so I knew what I was gonna see… a massive glare and an instant headache. But hey, what did I find out? The Quantum dot TV’s just as bright – actually, just as bright even with the sunlight! And I could hardly catch any glare on the screen!

Not just that, but with that Quantum dot display technology thingy, I could see every color that I could possibly imagine in just one scene from the movie we were watching. Putting the TV in the living room makes for more than just an awesome interior design idea, it just adds so much more color to my family time!

Well, I’m now in agony as I just feel even more sorry for my old TV… And feel a bit of gratitude to the new SUHD TV, for opening a new world to me. (But please don’t tell my old TV that.)

Day 6: It’s a truly “smart” Quantum dot TV is when it gets me

I have to confess. Kim’s totally into the new wide screen TV. Sometimes I feel jealous… because she never calls me “smart” like she does to the TV. Well, I know for sure that I’m smarter than that machine.

So, like every other day, Penn Charles & Lola got their hands on the new remote control. Yup. Just as imagined, they were fighting over the ownership of the remote – because the Lord of the Remote gets to see what the Lord wants to see. But hey, it was never a big deal because to select something to watch, this meant clicking on buttons.. a lot of buttons…

But what surprised me was that Penn Charles & Lola were able to actually control it on the fly, switching between Lola’s favorite cartoon and Penn Charles’ streaming games. With content that easily accessible even while watching live TV, I think I can finally catch up to my missed soccer matches. Or I would, if I were the Lord. I am not the Lord. We still ended up watching our missed episodes on Netflix.

This Quantum dot TV really is smart! It’s gotta be the best smart TV! So smart that it made me do the right thing for my family!

The content of this post and all videos produced in the links provided are based on a sponsorship from Samsung Electronics. The original article can be found at:

http://www.samsung.com/global/tv/blog/experience-suhd-quantum-dot-tv-in-home.html.

For more information on Samsung Televisions, please visit:

http://www.samsung.com/global/tv.

New research released by Samsung Electronics* investigates how changes to ‘the beautiful game’ are influencing TV purchases revealing that almost 1 in 10 (9.17%) adults in Europe are now watching, on average, more than 468 hours of football every year.  This equates to 28,080 minutes or 62.4 working days spent watching the sport.

As players are faster and skills have improved, almost one in two adults in Europe plan on investing in a new TV specifically to watch this summer’s sporting events as their viewing expectations increase.

The top three frustrations of European adults when they tune in to watch at home are; not being able to identify one player from another (28.53%); followed by not being able to see the ball as it passes from daylight into shadow (21.47%) and the screen being too small (9.8%).

Catering for all of those who want to ensure they see players in detail from every angle and never miss a moment, Samsung has introduced the latest range of SUHD TVs that offer unparalleled picture quality with Quantum dot technology, Ultra black TV panel and 1,000 nit HDR brightness.

Michael Zöller, European Head of TV at Samsung Electronics comments: “The Samsung SUHD TV is the perfect screen to watch sport on this summer. Quantum Dot technology offers the best picture quality available to ensure you see everything as if you are in the stadium. The grass will be just as green, the kits just as bright and our curved TVs offer enhanced depth perception. You won’t miss a moment of the beautiful game from the comfort of your own home, no matter how fast the action is.”

Cameraman, Andy Reik who has worked on many high-profile sporting events, comments, “HD creates a more immersive experience so the way we film the game has changed. Cameramen need to ensure they get multiple shots and capture the action from every angle. There are usually more than 40 cameras on the pitch as HD technology has doubled the picture quality.”

As well as influencing people’s viewing habits the improvement in picture quality has also led to footballers sharpening up their image.  More than two thirds (67.78%) agree that footballer’s physical appearance has improved over the past 15 years and almost one in three (32.23%) European men rank footballers as their number one personalities for style inspiration, ahead of actors, musicians and reality TV stars.

* Research conducted by One Poll (from 19th 30th May 2016) with 9,000 adults across 10 European countries (France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, Switzerland and UK)

Q1. What is the ICDM and what proposals were submitted at this year’s general meeting?

A. At the most recent ICDM general meeting, international standards for measuring display performance were discussed, given the limits of conventional measurement methods.

The ICDM is an international organization that develops display performance measurement standards. It is a part of the SID (Society for Information Display), which is an industry organization for electronic displays. Display experts from around the world, certifying authorities, and display manufacturers—including Samsung Electronics, LG Electronics, and Panasonic—are members of the ICDM.

At the general meeting, revising display measurement standards was discussed in a way that would complement current display quality measurement methods, because current methods don’t clearly show performance differences among displays when measuring resolution.

Conventional displays employ RGB (red, green, and blue) technology, but new display layout technologies use RGBW (RGB plus white), triggering a discussion on the need for a change in how display quality is measured. The current measurement methods were developed in the analog era, so are not appropriate for more recently developed displays. Therefore, it is necessary to develop new measurement methods. (Further details on RGB and RGBW are described below.)

Q2. What decisions were made at the general meeting?

A. “Contrast modulation” was determined to be the optimal criterion for display resolution measurement. Reporting contrast modulation has become mandatory.

At this year’s ICDM general meeting, information display measurement standards were revised according to three major points.

First, it’s not appropriate to employ current resolution measurement methods to measure newly developed display layout technologies like the RGBW. This is because a) the new technologies do not fit in the previous definition of sub-pixels, b) there are differences in resolution between black-and-white and color scene, and c) there are differences in clarity when tested with grille pattern by an arrangement order of black-and-white lines. In this regard, the ICDM clarified that new measurement methods should be developed.

New display technologies (pixel layouts) make the current measurement and calculation of display resolution, according to 7.1, 7.2 and 7.8, incomplete. Care should be taken when interpreting the results. New resolution measurement methods should be added.

IDMS (ICDM display measurement standard) version 1.03, Section 7.8, page 131

Second, contrast modulation is the best way to describe display resolution. This statement indicates that contrast modulation is the best single-metric for describing quality differences, so it should be adopted as the criterion for measuring effective resolution.

Contrast modulation (Michelson contrast) C_m is considered by some to be the best and most complete single-metric description of the ability of a display to exhibit information.

IDMS (ICDM display measurement standard) version 1.03, Section 7.8, page 131

Third, manufacturers must not only count the number of lines, but also report contrast modulation when measuring resolution until new methods are established. In the past, manufacturers didn’t have to describe contrast modulation if it was above 50 percent. However, from now on manufacturers must report resolution and contrast modulation together: for example, “1920 lines at C_m=76%” An example is as follows.

(3) Reporting Michelson Contrasts Using Thresholds: When thresholds are used for a pass-fail test, it is mandatory that the Michelson contrast obtained for the 1×1 grille also be reported. For example, suppose a near-eye display advertises a resolution of 1920×1080 and the horizontal 1×1 grille using § 7.8 is found to have a Michelson contrast of 76%, then the manufacturer must report that the resolution as “1920 lines at Cm = 76 %” or something similar to report the Michelson contrast of the 1×1 grille.

IDMS (ICDM display measurement standard) version 1.03, Section 7.2, page 113+5

Q3. What is the difference between RGB and RGBW displays?

A. RGBW displays use a white LED, so picture quality and contrast modulation are reduced.

Displays use red, green, and blue lamps as the primary color lights. Red, green, and blue subpixels are arranged in order on an RGB display so that the display can exhibit colors and straight lines more accurately. However, a RGBW display uses a white subpixel as well as the three primary color subpixels. This allows RGBW displays to have a relatively higher aperture ratio, but at the cost of color reproduction and contrast modulation.

Q4. What is contrast modulation?

A. The higher the contrast modulation is, the clearer a line is. But it is impossible to measure contrast modulation using current resolution measurement methods.

At this year’s general meeting, the ICDM stipulated that contrast modulation should be used to redefine what resolution is. The picture below shows one of the methods the ICDM employs to measure the resolution of a display. Contrast modulation shows how clear the letters “mmme” look on a single line of a display with the resolution of 3840×2160. You can see how the higher contrast modulation is, the clearer the letters are. With a lower contrast modulation, the letters become more blurred because it is difficult to distinguish between the black and white lines.

Q5. How much contrast modulation is necessary?

A. For analog TVs, a contrast modulation of 50 percent was considered sufficient. But now, a contrast modulation of 95 percent is the average for RGB TVs.

Display signals were less clear for analog TVs, therefore, a contrast modulation of 50 percent was the standard for whether a certain display could exhibit a given resolution input signal. However, applying that standard to today’s TVs would make a high-definition video look like an analog TV. The average contrast modulation of RGBW TV displays on the market is known to be 60 percent, whereas the average contrast modulation of RGB TV displays is 95 percent. The pictures below show the difference between a RGB display and a RGBW display exhibiting 12-point texts. The pictures were taken with a magnification ratio of 1:1. You can easily see the difference in contrast modulation between the two pictures.

Q6. What changes will these revised standards bring?

A. The conventional pass-fail method of evaluation is about to completely change. Contrast modulation will be the only method to describe display resolution.

The ICDM said that the current display resolution measurement methods were incomplete because they use a pass-fail test that applies random criteria, determined by each manufacturer, to black-and-white measurement values. Therefore, the ICDM said it would look to change the current pass-fail method for a system that combines black-and-white measurements and color measurements, and makes those results open to the public. Until that new measurement system is established, the ICDM announced that all manufacturers should report both the number of lines (or in the form of #### x #### pixels) as well as contrast modulation (C_m).

Once the new measurement methods are established, contrast modulation will be the only method to describe display resolution, giving users a better understanding of display performance.

(3) Reporting Michelson Contrasts Using Thresholds: … (We realize that making a mandatory requirement of reporting the contrast can be viewed as a departure from the general philosophy of this document as noted in the abstract on the title page and in the Introduction. However, we also wish to avoid the lack of a measurement result that the pass/fail thresholds can introduce; thus, we want to be sure that the measurement result is also available to all.)…

(6) Use of Thresholds: We also anticipate that the use of thresholds as guidelines will discontinue in any new metric and will be replaced by measured levels.

IDMS (ICDM display measurement standard) version 1.03, Section 7.2, page 113+5

For full list of ICDM updates, please visit: https://img.global.news.samsung.com/global/wp-content/uploads/2012/01/index.html (documents available for download at bottom of page).

Samsung Electronics, the worldwide leading TV brand for ten years running, announced today that it will expand its ‘THIS IS TV’ brand campaign to social media. The initiative will consist of an online contest and a series of offline events in key cities, aiming to connect consumers with the world through the true-to-life picture quality of Samsung Quantum dot  SUHD TVs. Consumers, using hashtags #TVTransports and #ThisIsTV, can leverage Samsung SUHD TVs and their ability to transport consumers to the places they dream to visit.

“Samsung has been working to strengthen TV’s role as a platform that connects people and brings them together to enhance their everyday lives” said Moon Soo Kim, Executive Vice President of Samsung’s Visual Display Business at Samsung Electronics. “By expanding ‘THIS IS TV’ to social media, we hope to share the value of Samsung Quantum dot SUHD TV with more consumers, provide them with once-in-a-lifetime experiences in real-time. Samsung will continue to deliver the true value of Samsung SUHD TV through various ways and stories.”

Bringing Unexpected Destinations to Consumers in Real-time

Earlier this year, Samsung kicked off its ‘THIS IS TV’ brand campaign starting with a series of videos highlighting the value of Samsung Quantum dot SUHD TVs through its features. Now, to provide consumers with the opportunity to physically experience the value of Samsung’s latest technology, Samsung will kick-off a social campaign starting with offline events in key markets around the world. Beginning with Jakarta, these activations will gradually expand to other markets including Singapore, Berlin, Sydney and Milan.

To help raise awareness about the ‘THIS IS TV’ social campaign, Samsung will install experience zones in unexpected places. These pop-up experience zones will take unsuspecting attendees to exotic destinations on realistic, true-to-life screens of Samsung Quantum dot SUHD TVs – as if they were actually transported.

The moments that these surprise events happen, as well the reaction from those who took part, will be posted on Samsung participants markets’ social media channels to share the reality of the experience and invite their friends to take part in the social media campaign.

Transporting Consumers to Their Dream Destinations

To provide consumers with more chances to participate in the campaign, and learn more about the true values of Samsung Quantum dot SUHD TV, Samsung will run social media contests across Facebook and Instagram.

Consumers will be invited to share the dream destinations they want to experience with Samsung Quantum dot SUHD TV. They can take part by creating unique images which express their dream destination in creative ways and sharing them on their personal social channels with the hashtags #ThisIsTV and #TVTransports.

Each week, winners will be selected to win various prizes, such as travel vouchers and/or Samsung Quantum dot SUHD TVs that can help them connect them with their dream world. Each market will run the contest for a number of weeks, and each market will reward a number of prizes.

For more information on the “THIS IS TV” Social Campaign, please visit the Samsung Facebook and Instagram in each market.

About Samsung’s ‘This Is TV’ Campaign

Earlier this year, as part of the larger “THIS IS TV” campaign, Samsung unveiled a brand campaign where it showed how the world can connect through the stunning visual display of a Quantum dot SUHD television.

More recently, the campaign released three additional videos highlighting the picture quality, design and smart functionality of the 2016 products. Each video serves as a short film that brings to life the benefits of Samsung’s latest advances in TV.

For more information on the “THIS IS TV” campaign, please visit the dedicated landing page on Samsung’s website at http://www.samsung.com/global/tv/blog/why-this-is-tv.html. For all of the latest Samsung news, please visit news.samsung.com.

About Samsung’s Social Media

Samsung Electronics has built strong presence on extensive social media platforms, especially emerging platforms such as Instagram, to engage with millennials and younger generations around the globe. Samsung, as a leading social media marketer with a well-established global social strategy reaches more than 200 million global social media fans across their social media.

For filmmakers, the link between cameras and display technology is paramount. They want cameras that can capture the full vividness and richness of their scenes, and then they need to be able to replicate those images for the audience. And increasingly, Samsung’s SUHD TVs, which use Quantum Dot (QD) technology to produce unrivalled high dynamic range (HDR), are becoming the choice of cinematographers, directors and other creators.

The capabilities and richness of Samsung’s SUHD TVs were on display at the Korea International Broadcast, Audio, and Lighting Equipment Show 2016 (or KOBA 2016), held May 24-27 in Seoul.

How Samsung’s Displays Became the Choice of ARRI

The ARRI Group is a German manufacturer of motion picture film equipment, globally renowned for its reliable and high-quality products.

Roger Deakins, a famous cinematographer (left), working with an ARRI camera in the making of the James Bond thriller Skyfall. (Photo from the ARRI Group)

Carlos Chu (left), Regional Sales Manager, Northeast Asia, ARRI, said that he expects “with the increasing number of HDR video contents, consumer interest in HDR display will rise as well.”

Although ARRI produces all kinds of lighting and filming equipment, the company is most famous for its cameras. Most of the 2016 Academy Award winning movies were filmed with ARRI cameras. Notably, Emmanuel Lubezki, a famed cinematographer who works with ARRI camera in many of his films, won the Academy Award for Best Cinematography for three consecutive years, for Gravity (2013), Birdman (or The Unexpected Virtue of Ignorance in 2014), and The Revenant, 2015).

HDR-enabled Quantum Dot TVs are able to deliver life-like pictures, clearly displaying even the smallest details, like the wrinkles of a person’s skin.

And at the ARRI booth at KOBA 2016, what was the German company’s choice to best demonstrate the clarity and beauty of its cameras? They chose Samsung’s Quantum Dot Display SUHD TVs.

“The Only TV That Can Perfectly Display Our Content”

“HDR is an influential technology that may have a huge impact on our everyday lives by delivering a greatly advanced visual experience,” emphasized Kim Tae-Jung (right), Business Development Manager, ARRI Asia.

Until now, even the most skillful cinematographers often failed in their attempts to deliver life-like images due to limits in existing display technology.

“It was a chronic problem in the video industry since the available displays often failed to reveal what was filmed through high-end cameras,” said Kim Tae-Jung, Business Development Manager, ARRI Asia.

Now, however, HDR display technology is transforming the industry. With HDR, it is possible for a display to make the bright highlights brighter and the dark areas darker, maximizing visual effects by adjusting the contrasts in brightness.

“Thanks to HDR, you can now enjoy videos that look closer to what the director intended you to see,” said Kim. “The ultimate goal of HDR is to realize the same range of contrast as real life.”

“We expect to see much demand in the Korean market, which has won global recognition for its high-quality TV dramas and movies,” said Paul Ivan, Managing Director of ARRI Asia.

But to get the most out of HDR, a TV needs to have strong capabilities in color and light expression. This is where Samsung’s recently released Quantum dot SUHD TVs shine, as they are able to express a brightness of 1000 nits^[1] or higher using HDR. This is exactly why ARRI choose them.

“Since quality video content is our priority, we choose the Quantum Dot SUHD TV (for our displays at the exhibit),” said Paul Ivan, Managing Director of ARRI Asia. “I am confident that the KOBA 2016 visitors must have felt the unmatched performance of the ARRI cameras through the Quantum Dot SUHD TV.”

Accuracy Makes Quantum Dot SUHD TV a Good Reference Monitor

“Quantum Dot SUHD TV made calibration smooth and fun,” said Um Tae-Sik.

For the exhibition, Um Tae-Sik, a cinematographer and colorist, demonstrated how calibration^[2] works, using a Quantum Dot SUHD TV and a famous Korean TV drama, Descendants of the Sun.

“Regular and even breathing is evidence of good health. And the same applies to any video, since consistency in color and brightness is a prerequisite for high-quality video. In the past, after I finished the first draft of a calibration in a reference monitor, I had to check the results on a typical TV. However, it was different with the Quantum Dot SUHD TV I used for the demonstration: I didn’t have to use a reference monitor separately for calibration, and the result was quite satisfying.”

Um Tae-Sik performed a calibration using a scene from Descendants of the Sun. The left picture shows the “after,” while the right one shows the “before.”

All of the industry experts we talked to at KOBA 2016 agreed that Quantum Dot SUHD TV is a welcomed advancement for the video industry, providing better access to higher quality displays. It has long been a dream for filmmakers to be able to show their content in all the color and detail as real life.

Samsung’s Quantum Dot SUDH TVs are making this dream come true, offering truer to life HDR images than were ever possible before.

^[1] Nit: The nit is a unit of visible-light intensity commonly used to specify brightness. One nit is equivalent to one candela per 1m³.

^[2] Calibration: The task of mastering video content so that it reproduces the same results on all display devices.

Samsung Electronics today announced that celebrated music video game Just Dance Now is now available globally on 2015 and 2016 Samsung Smart TVs.

Just Dance Now, the mobile version of the most popular music video game franchise in history with more than 118 million players worldwide, is accessible on Samsung’s 2015 and 2016 Smart TV lineups via the Smart Hub, where Smart TV users will be able to connect quickly and easily to the game. Connection through the Smart Hub also enables users to access the game’s subscription service and conveniently pay through Samsung’s Smart TV billing system.

By simply launching the app via the Smart Hub, players can enjoy countless hours of dancing fun on a huge catalogue of hundreds of songs, including top Billboard hits and classic favorites, with friends and family. Being able to access the game in stunning picture quality on a large TV screen, Just Dance Now will offer a new aspect of the ultimate viewing experience.

“As the leader in the TV industry, we’re committed to providing our users with the premium gaming options they desire,” said YougChan Kim, Vice President of Visual Display at Samsung Electronics. “We’re thrilled to offer one of the most popular music video game franchises of all time to users on our home entertainment ecosystem, including our Smart Hub, which provide the most streamlined and intuitive TV user experience.”

The game, developed by Ubisoft, is available on Samsung Smart TVs more than 50 countries worldwide, including South Africa, Germany, France, the United Kingdom, the United States, Canada, Mexico, Brazil and Australia, among many others.

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2015-16 fiscal year Ubisoft generated sales of €1,394 million. To learn more, please visit www.ubisoftgroup.com.

Quantum dots (QD), nano-sized crystals made from semiconductor materials, were first discussed in academic circles in the early 1980s. But it was Professor Moungi Bawendi (MIT), along with his colleagues professors David Norris and Christopher Murray, who brought to light the viability of the novel material.

Together, the team was able to successfully synthesize quantum dots, thus garnering great attention from the upper echelons of academia. So much so that the team’s paper has since acquired an astonishing 8,000 citations. Professor Taeghwan Hyeon (Seoul National University) even went on to call this “the legendary paper” as he welcomed Dr. Bawendi onto stage at the conference.

Dr. Moungi Bawendi shares recent developments in his lab at a plenary session at QD2016

“Quantum dots are a new material whose properties are different from the molecular materials that people are used to—ones that are unique enough that they’re worth trying in a variety of applications,” Bawendi told Samsung Newsroom in an interview following the conference. “A lot of what research is about is recognizing the unexpected and following that. This leads you to ask more questions.”

Those questions have since been explored by scholars all the world over. The expansion of quantum dot research has catalyzed a number of new methods to reliably synthesize variable sizes and types of nanocrystals, and has led to the discovery of numerous scientific and commercial applications, some of which have recently been realized.

Discovering New Properties

Speakers at the conference—an event that Bawendi likened to a “family reunion” of the QD community—showcased their own research and attempts at applying quantum dots in a variety of different industries.

Dr. Efros (US Naval Research Laboratory) talks to Samsung Newsroom at QD2016

One speaker, Dr. Alexander L. Efros of the US Naval Research Laboratory, explained that by using artificial particles such as quantum dots, people can, in theory, create materials that do not occur naturally. Improved tunable LEDs, lasers and displays are just a few notable examples of the progress scientists have already made on this front, he noted.

“Quantum dot technology advances mean that people can now dream of new solid state materials with properties that nature does not provide us with,” Efros stated.

One Material, Endless Possibilities

Bio-imaging is a major area teams are researching around the world; by leveraging various wavelengths, they hope to better visualize tissue for diagnostic and possibly even treatment purposes. For example, a POSTECH team shared their research on exploring the use of quantum dots of different sizes, which emit different colors, to detect cancer in mice. Recently, researchers have even begun to explore near-infrared (NIR) wavelengths, opening possibilities for even more enhanced resolution in such applications.

Another noteworthy application is photovoltaics, a method of converting solar energy into direct current electricity. Bawendi noted that this area specifically has recently seen tremendous progress in the application of quantum dots, with efficiency levels increasing from 3 percent to 10 percent in just five years. With further research, windows that help harvest solar energy using quantum dot technology could emerge. These windows could potentially play an important role in densely populated urban areas where rooftop surfaces are often too small for collecting all the energy required for building operations.

The display industry, specifically, is an area that has already experienced great advancements as a result of the utilization of quantum dot technology. Professor Kookheon Char of Seoul National University explained how the application of a thin layer of quantum dots can produce a light that very closely imitates natural light. The technology, he said, could ultimately lead to bendable light-emitting structures. Next-generation devices equipped with such structures could potentially be thinner, less expensive and allow for more precise color reproduction.

Other potential applications include sensors for self-driving cars and commercial cameras, better methods for nondestructive testing in the aviation and defense industries, and security ink with a unique optical signature to prevent counterfeit passports and currency.

Overcoming Limitations

Yet, as compelling as the possible applications of the novel material are, the speakers were quick to mention some of the challenges quantum dot researchers currently face. Quantum dots’ self-absorption properties, for example, limit some applications, while efficiency, toxicity, and in some cases stability are other areas that need improvement.

Samsung, however, is working to overcome these challenges, and has already shown great progress in doing so. The company’s 2015 SUHD TVs, for instance, were the first in the industry to be mass-produced with cadmium-free quantum dots.

Dr. Taeghwan Hyeon, a professor at Seoul National University and researcher at the Institute for Basic Science, told Samsung Newsroom about his response when he first heard about Samsung’s accomplishments.

Professor Taeghwan Hyeon (Seoul National University) at the QD2016 conference

“When the line-up was launched, many university labs around the world were having a hard time making cadmium-free quantum dots,” Hyeon noted. “I couldn’t believe it when Samsung announced that it had succeeded in not only developing, but mass-producing SUHD TVs with cadmium-free quantum dots.”

Approximately 90 percent of previous quantum dot studies involved particles with cadmium, explained Hyeon, which would have made it immensely difficult to create efficient light for a TV display. But this milestone is only the beginning for Samsung.

According to experts like those in attendance at QD2016, only time will tell what the future holds for quantum dots. The one thing they are certain about, though, is that the future will be an exciting one.

* Last week in Jeju City, Korea, top scholars from around the world came together to share the latest on quantum dot research at the 9th International Conference on Quantum Dots. Samsung, being the first in the world to commercialize cadmium-free quantum dot technology with its SUHD TVs, also took part, sharing its experiences in quantum dot research. This article is the third of a three-part series that highlights recent advancements in quantum dot technology.

** This article contains forward-looking statements regarding the research of quantum dot technology. These statements are based on assumptions and the current state of developments, and are thus subject to uncertainties.

Samsung Electronics’ latest lineup of SUHD TVs offer a 360-degree design that looks great from all angles. And with the relentless efforts Samsung puts into design, now there are more ways and places to set up your TV than ever.

Once you get your new TV home, you still need to set it up, but Samsung has made the process straightforward and easy-to-follow. To learn what it’s like to unbox your SUHD TV and attach the stand, check out these simple steps, so you can enjoy the amazing, 4K, HDR display to its fullest.

The first step in stepping up your SUHD TV is to check the images on the top of the box. A series of simple cartoons on the flap of the TV box clearly illustrates how to safely and easily unbox your new TV.

Next, open the box carefully, and take out the manual, stand, one connect box, cables and other accessories.

Remove the top two pieces of styrofoam from the box, and lay the box face-down on the floor.

Carefully pull the TV out of the box. As you remove it, another person should hold the box in place by grasping the hand-hold on the bottom of the box.

Now that the TV is out of the box, place it on a large, clean table while you complete the setup procedure. While the latest SUHD TVs are incredibly thin, a 65-inch model still weighs 28.8 kilograms, so be sure to choose a sturdy, safe location.

Next, assemble the TV stand and tighten the screws, then mount the stand onto the back of the TV and tighten the screws.

Finally, put the cover into place. Samsung overlooked no detail in ensuring its SUHD TVs would look their best from every angle, and that includes having a smooth, classy cover for the stand screws.

Now that the stand is finished, you can carefully set it upright again. Samsung’s SUHD TVs look stunning from all sides—front, sides and back—allowing people to set them up anywhere that suits their taste.

For a couple of fun-filled looks at unboxing your new SUHD TV, here are two more videos for you. First up, the story of a young couple and a very special anniversary present.

In addition, the viral video stars the Holderness Family have made a humorous music video about setting up their new TV.

A new video released by the company highlights its longstanding partnership with industry leading film studio and underlines the importance of TV in today’s larger content ecosystem, featuring executives from both Samsung and Fox who share their collective vision for the future.

“Fox and Samsung have been working collaboratively for many years on new technologies,” said Danny Kaye, executive vice president, global research and technology strategy, Twentieth Century Fox Home Entertainment. “Over the years, we’ve formed a deep mutual respect and now we’re taking that collaboration to a whole new level.”

The partnership between Samsung and Fox began in 2013, when Samsung joined the Secure Content Storage Association (SCSA) — a consortium of companies in the entertainment and storage space that aim to provide consumers with new ways to access high-quality digital programming across devices — and did so with the backing of Fox. Samsung has since launched a UHD download service with Fox content, as well as an expanded service that includes High Dynamic Range (HDR) titles, which is available to consumers globally.

“Our goal is to offer the best consumer experience while preserving the filmmaker’s intent with no distortion, no compromises,” said Won Jin Lee, executive vice president, service business team, visual display at Samsung Electronics. “We are answering industry, market and user demand with this continued partnership.”

In 2014, Samsung launched its first ever branded “Video Pack” that provided users with five titles licensed by the studio. That same year, Samsung and Fox established the Fox Innovation Lab, with the first project integrating accessible content into Samsung’s Ultra High Definition (UHD) TVs.

“We share a common goal of delivering the best user experience at home,” said Won Jin Lee. “Our complimentary skill sets have helped us continuously raise the bar for ourselves, as well as the industry.”

In 2015, Samsung and Fox, among other industry leaders, co-announced the UHD Alliance — a coalition of companies united to set the bar for next generation video entertainment by establishing standards to support innovation in video technologies. The Alliance is dedicated to furthering this commitment in 2016 and beyond.

With this in mind, Samsung has created its latest range of SUHD TVs in the hope of delivering an optimum viewing experience, regardless of consumers’ indoor lighting conditions.

Brighter Screens, Enhanced Viewing

In an ideal TV viewing world, users would be able to turn off all the lights and close the curtains before watching TV, but practically speaking, this is not always doable. In such a case, one way to boost picture quality without requiring users to create a pitch-dark environment is to up the TV set’s brightness in order to better fit with its surroundings; remember how often we adjust the brightness level of our smartphones and tablets when using them outside in the sun.

Samsung, using Quantum Dot technology, helps boost brightness. The 2016 SUHD TVs have peak brightness levels of up to 1,000 nits** (while also using even less in the way of overall energy consumption).

Ultra Black Technology

However, it is not enough to simply turn up the brightness – minimizing the possibly negative effects of outside light on picture quality is also important, and this is where Ultra Black technology comes in.

When there is another source of light – like the lighting in the living room or sunlight through the window – glare can often compromise image quality. This is why Samsung SUHD TVs have taken their inspiration from nature, with a new panel innovation that could help to dramatically reduce the effect of glare.

The outer layer of a moth’s eyes feature nano-sized bumps and grooves, allowing it to better absorb light and thus prevent predators from spotting the reflections off the eyes.

SUHD TVs feature a layer of panel coated with tiny uniform bumps. These bumps, inspired by moths’ eyes, can absorb or re-direct external light without hindering the light emitted from the panel.

Whether or not to turn the lights off usually doesn’t cross our minds when we pick up the TV remote and click on the power button. But that’s okay. There are people like Samsung’s engineers who research how people watch TV and constantly push the boundaries of technology so you don’t have to worry as much.

* The survey was conducted online in GfK’s Omnibus from December 11-13, 2015 using the GfK KnowledgePanel®. The study consisted of a nationally representative sample of 1,020 U.S. adults, selected using random probability address-based sampling. The margin of error for this study is +/-3 percent points.

** A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Some of the improvements came through upgraded industry standards. For example, the entertainment industry has gradually increased screen resolution to make clearer images; from Standard Definition (SD) to High Definition (HD) and now Ultra High Definition (UHD). Another recent advancement is High Dynamic Range (HDR), which allows production studios, content distributors, and TV manufacturers to offer brighter and more colorful video.

Some of the improvements come from innovations provided by each company. For example, when Samsung first introduced the LED TV, consumers were able to enjoy images several times brighter than conventional LCD TVs.

In 2015, Samsung started to apply quantum dot technology to its flagship SUHD TVs. Now with more and more industry partners gearing towards HDR, the marriage between Quantum Dot technology and HDR offers viewers a whole new era of home entertainment.

HDR1000: Jack It Up to 1,000 Nits

Although there are many devices that can show HDR content, not all HDRs are equal. Colors are perceived by light; and with the wider range of both luminance and colors for HDR, it is important that the TV can cover the brighter side of the spectrum. HDR1000 means the device is capable of showing at least 1,000 nits* at peak brightness. This intensity of luminance is considered an industry-top level.

Dealing with higher brightness levels poses challenges as it normally means the display device consumes more energy. Higher brightness levels can also cause the device to generate more heat and without proper measures, excessive heat could pose a threat on the product’s lifespan.

With SUHD TVs that feature Quantum dot technology, however, Samsung has an answer that allows TV sets to hit those brightness levels of up to 1,000 nits without the pain points. This is in part thanks to the photo-active property of quantum dots, which makes them very energy-efficient. Samsung was actually able to improve the overall energy efficiency of its 2016 SUHD TVs while enabling the set to hit 1,000 nits.

One Billion Colors

Quantum dots also emit a very pure color, which helps quantum dot displays show much more accurate colors. And by using these accurate reds, greens, and blues, it is able to display broader range of colors. On the other hand, light from conventional fluorescents tend to get mixed with adjacent colors, dropping the range of colors conventional TVs can show. In fact, Samsung’s 2016 SUHD TVs with Quantum Dot technology are able to show up to one billion colors – 64 times more color than the average TV.

This broad range of colors, along with the level of brightness quantum dot allows SUHD TVs to show, allows Samsung to offer richer pictures – closer to the real world than ever. These videos show how SUHD TVs with Quantum Dot technology help show more colors in bright and dark situations:

Recent innovations in display technology offer us an exciting new era of home entertainment. Before you go looking for your next TV set, check where the industry is going and make sure your TV is best-suited for the upcoming wave of UHD and HDR content.

For more information about HDR, Quantum Dot technology, and SUHD, visit: www.samsung.com/global/tv/quantum-dot-display.

* A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Showcased at the Samsung stand in the Grand Interiors hall, the stunning TV reflects Samsung’s commitment to pioneering design whilst offering customers the very best in innovative technology. Spearheading a new concept of TV, the Serif TV acts as piece of furniture rather than a technology product, blending seamlessly into any room setting.

Equipped with a new, custom-designed UI including a unique digital curtain, which applies a digital filter to live content turning it into subtle abstract patterns, the Serif TV is a high impact interior piece that works across the home. The editable Curtain Mode also forms the backdrop for the new menu, a Bluetooth speaker and a clock, giving owners the opportunity to create a backdrop that compliments the design of their home.

Breaking away from conventional ultra-flat screen TVs, the Serif TV is defined by a single frame, available in white, dark blue and red. The Serif TV and Serif TV Medium come with a stand of four attachable tubular legs enabling the TV to be freestanding, while a removable fabric-covered back panel conceals the ports and connectors, creates a sleek finish from every angle.

The Samsung Serif TV is on display at Stand L76 in the Grand Interiors Hall.

Available in three sizes and in three colours, Samsung Serif TV is available to order now from www.seriftv.com.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

With a robust and easy-to-use API system, Samsung Checkout on TV promises to bring a whole new world for developers. Using this native billing option, Samsung aims to help make TV app markets more dynamic and fruitful, just as mobile and online payment systems have already transformed transactions for consumers.

As the world’s No. 1 TV maker for the past 10 years, Samsung has sold more than 427 million TVs worldwide over the past decade. The fact that it has the largest base of TVs installed puts Samsung in a great position for this new era in TV. Samsung Checkout works on all Smart TVs from 2014 to 2016, and 2013 models will also be supported by the end of this year.

For developers, this represents a huge opportunity. Without having to rely on a complicated, totally separate billing system, they can offer paid features right from Samsung Smart TVs. For consumers, being able to purchase goods, apps and services directly from their TVs could be a vastly richer experience, bringing together many aspects of life together in one easy package. Now, when viewers see something they like – whether it be extra content, offers in a game, etc. – they don’t have to hunt around for their mobile phone or haul out their computer to make a purchase; they can buy it right away, right from their TV screen.

What Is Samsung Checkout on TV?

Samsung Checkout on TV is a payment system specially created for the TV experience. Available in 53 countries and still growing, Samsung Checkout has a simple management system for items and transactions, as well as handling payments, settlements, etc. It can handle a wide range of payment methods, including credit cards, and depending on the region, mobile carriers and PayPal as well.

How It Works

Samsung Checkout is a fast and simple two-step system designed to work with the TV remote control. Once consumers register their credit card, they just need to click “Pay Now” to buy an item, then enter a four-digital PIN.

Samsung Checkout on TV: When you use your credit card.

And what can consumers actually buy? There are in-app purchases, paid apps and subscriptions. In addition, Samsung Checkout can be used for promotional tools, like coupons and vouchers, as well as free trial subscriptions.

Already there are more than 50 games consumers can download and more than 500 they can stream, though GameFly and Playstation Now. HBO Now is allows users to sign up for subscription information via Samsung Checkout simply by entering the user’s email address.

How Samsung Checkout on TV Helps Developers

Samsung Checkout is designed to work smoothly with app developers, integrated through REST API and Client API. It can operate with several app types, including web apps, native apps (like G-Player) and Unity. All told, there are six APIs to manage the payment process. One client-level API, BuyItem, to invoke the payment UI on the screen, and five open APIs: Request purchase List, Request Products List, Verify Purchase, Apply Product, and Subscription Cancel.

Protected with Samsung’s Leading Security

Of course, any system that deals with purchases and payments has to be incredibly secure, protecting both the data and consumers’ peace of mind. Samsung Checkout on TV employs Samsung’s Smart TV security solutions including Samsung Secure Keyboard and Samsung Secure Numpad to secure financial information in the payment process.

For more information about Samsung Smart TV SDKs, check out: https://www.samsungdforum.com/

* Samsung account, as well as initial activation, including credit card/PayPal account registration, and other authorization process required for Samsung Checkout on TV.

** Availability of apps, services, promotions and payment methods subject to change without prior notice or obligation.

What Is ‘Quantum Dot?’

Quantum dots are nano-sized crystals made of semiconductor materials. A nanometer (nm) is one billionth of a meter, which means these extra-small particles are smaller than 1/10,000 of a single strand of human hair.*

Quantum dots can be made of different kinds of elements, but when regulated down to a size small enough, the quantum dot possesses physical properties that make it suitable for many different applications. For example, quantum dots are very efficient in absorbing and then emitting light. Based on this quality, quantum dot technology is being researched in areas such as solar panels, bioimaging, and, of course, display.

Why Is Quantum Dot Technology Good For TVs?

Quantum dots are photo-active; they absorb, and then emit light. And when they do, even if the dots are made of the same material, the light each quantum dot emits is a specific color (or wavelength) depending on the size of its core. For example, a quantum dot with a core of 2nm will emit a blue light while one with a 6~7nm core will emit red.

The color of light each quantum dot gives off is also very stable and pure. Quantum dots can show precise colors while the light from conventional materials ends up getting mixed with adjacent colors. This is because the spectral line width (width of each peak in the graph below) of the light from quantum dots is much narrower than that from conventional materials.

As a result, the 3 primary colors can be more clearly distinguished in comparison to conventional TVs, which helps the quantum dot display show a wide range of colors more accurately.

Another advantage of these light-emitting quantum dots is that they’re very efficient. Compared to phosphors in conventional TVs, not only are they able to produce more colors, but the photo-active property allows for better light efficiency.

By leveraging this advantage, Samsung was able to jack up the peak brightness of its new SUHD TVs to 1,000 nits and higher, opposed to the previous 400 nits for conventional TVs– all the while further improving overall energy efficiency. Colors are perceived by light, and by offering more light along with more colors, Samsung SUHD TVs are great for HDR content.

What’s So Great About Samsung’s Quantum Dots?

Many previously developed quantum dot solutions were based on materials that involve cadmium, such as cadmium sulfide (CdS) or selenide (CdSe). Although these quantum dots share the same advantages as written above, they hold a deadly threat against the environment as toxic Cd2+ ions may be released through nanoparticle degradation.

Samsung’s quantum dots, however, are cadmium-free. They’re based on indium (In) instead. After much research and development, Samsung is currently the only company that produces cadmium-free quantum dot displays. Samsung started focusing on quantum dot technology in 2001, and has since registered over 150 patents on the subject.

Samsung’s quantum dots are also durable. Being an inorganic compound, quantum dots are more resistant to oxidation than organic substances. Samsung also applies a quad-layer coat to its quantum dots to ensure the quantum dot display is durable and kept stable over years of time. The result: a fantastic display that keeps its picture quality year after year.

For more information on Samsung’s SUHD TVs with Quantum Dot technology, please visit: www.samsung.com/global/tv/quantum-dot-display.

* Calculation based on assumption that an average human hair is about 100μm wide.

“With more than 30 years of experience in display technology, Samsung is able to bring its expertise to the broadcast market, catering to the needs of customers with its high-quality solutions that deliver dynamic visuals, near-perfect color and factory calibration that this fast-pace industry demands,” said Kevin Schroll, Director of Smart Signage Product Group, Samsung Electronics America. “Samsung’s innovative technology is easy to use, easy to manage, and features life-like visual content making it easier for broadcast companies to transform and elevate their studios.”

Samsung’s broadcast display solutions enable studios to deliver clear and vibrant content with products they can seamlessly integrate into their existing space.

Paving the Way in Television with the Broadcast Video Wall

The Daily Show with Trevor Noah recently integrated Samsung’s UDE-S Series Video Wall Displays providing an impressive backdrop for use in the show’s segments. The new set helps give the studio a fresh, new design that allows for more creative flexibility.

“The Daily Show was looking for a video wall solution designed for broadcast and one that would offer more opportunities to work creatively with correspondents and showcase dynamic content,” said Chris Ficarra, SVP, Integrated Marketing, Viacom Media Networks. “Viacom has a long standing relationship with Samsung so when ‘The Daily Show’ set was being redesigned we reached out to their product team to get a peek at Samsung’s newest and best broadcast equipment.  It was a natural fit and Samsung worked with us on a very aggressive schedule to get the new set built out with the Samsung Video Wall displays.”

The Samsung UDE-S Series Video Wall displays are designed specifically for use in broadcast environments, featuring a specialized panel with low temperature operation (2800K-6500K) tailored for studio environments. The displays also include Samsung Color Expert Technology for near perfect calibration and project stunning images through a wide viewing angle. Broadcasters can also depend on an easy installation followed by an even easier managing experience with best-in-class reliability– critical in the fast-paced studio environment.

The Samsung UD55E-S 55-inch displays are calibrated specifically for use by broadcast studios and compatible with nearly all broadcast cameras and lighting, giving users the confidence of knowing the image on their studio’s video wall is precisely what their audience at home will see. The Samsung UD55E-S display maintains a sharp image, accurate color when viewed off-axis, and an ultra-narrow bezel-to-bezel width of just 3.5mm to deliver a near-seamless video wall with maximum impact, clarity and accuracy.

NAB attendees can experience a live feed featured on the UDE-S Series Video Wall at Samsung’s booth.

Unmatched Performance and Flexibility in the Studio Space with Fine Pixel Pitch Direct View LED Video Walls

Offered in three different pixel pitches including 1.5mm, 2.0mm and 2.5 mm to fit the need of any customer, the Direct View LED Solutions featured in the booth engage customers with large-scale seamless LED screens offering a life-like visual presentation through enhanced picture and video quality. Direct View LED technology provides businesses with the flexibility to expand and align screen composition to fit the exact need in their studio space without sacrificing performance.

The advanced factory calibration included in the LED Solutions deliver color and brightness uniformity equivalent to LCD based technology, providing broadcast professionals an option to fine-tune their color even further with the advanced color management tool, which provides a simple, user-friendly interface.

The Indoor Fine Pixel LED Solutions also feature a Signal Box (S-Box) that delivers content to the video wall, as well as houses the display’s MagicInfo professional content management software and media player function, resulting in no need for an additional video processor.

For more information about Samsung’s broadcast solutions, please visit www.Samsung.com/digitalsignage.

Samsung Electronics America, the leader in home entertainment for over 10 years, announced the availability and pricing for its 2016 line up, including an entirely new Flagship model series – the KS9800, bringing a new meaning to Smart TV.

“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been.”

Experience the Excellence

Whether it’s SUHD, UHD or LED, Samsung delivers the brightest, most stunning picture quality, with richer colors and more dynamic audio than ever before.

Samsung’s SUHD TVs feature the world’s only cadmium-free 10 bit Quantum Dot Display, setting the quality standard of 1,000-nit HDR with the best and most vibrant color and contrast available for true-to-life picture and experience. The Ultra Black feature reduces reflections by absorbing light to help provide for deeper, richer blacks. This year’s Samsung SUHD line up meets the UHD-A’s Premium UHD certification program, which ensures consumers are getting the most premium experience from their UHD TV.

2016 SUHD TV – KS9500

Breathtaking Design

From curved and slim to the new boundless design edge, Samsung offers stunning design with optimum viewing. The new KS9500 features an immersive ‘360’ design that is elegant and looks beautiful from every angle.

Smart Just Got a Whole Lot Smarter

Samsung’s 2016 Smart Hub Interface takes simplicity to the next level.  The new Smart Hub Interface eliminates a lengthy setup process by automatically integrating set top boxes from cable providers like Time Warner, Comcast (coming soon), and satellite services such as DIRECTV (coming in June), as well as game consoles. Users can simply plug the STB into any HDMI port, and the TV will recognize the box and provider, as well as automatically set up the remote control to access and control the STB features – not just channel up and down, but DVR controls and other commonly used controls – without the user ever having to program or “teach” the remote. It’s the ultimate in simplicity.

It doesn’t end there. Now users can see and access their favorite content along the Smart Hub menu bar – not just the content provider’s logo, but actual programming. Scrolling across will bring up customized sources including streaming, Blu Ray, gaming, cable, and more, allowing users to “surf content” as though they were channel surfing. In most cases it doesn’t even require a log-in. If a user pauses a streaming program and exits to check the news, when they go back, the program is still right where they left off – no need to log-in and go deep into the app anymore.

It’s smart and seamless.

The purest UHD content with HDR available today

Samsung is the leader in providing customers with access to the most premium content. Whether it’s via streaming services, download services or over the air, it’s content at its best. Now Samsung is uniquely positioned to offer UHD HDR content in its purest form – Ultra HD Blu Ray. Customers can connect the K8500 Ultra HD Blu Ray to any SUHD via HDMI and enjoy the latest UHD HDR content from Hollywood Studios such as Fox and Warner Brothers.

The UBD-K8500 supports backward compatibility, upscaling existing 3D Blu Ray, Blu Ray to near-UHD quality. The player can also handle the next generation of home audio formats, including immersive, object-based sound formats like Dolby Atmos and multi-channel systems.

The 2016 Line

For 2016, Samsung offers breathtaking design and unparalleled excellence with its new line of TVs, including a series of five Curved SUHD TVs and a series of five UHD TVs that vary in display size from 49” to 88”. Ranging from the popular curved form to the traditional flat-panel, Samsung provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs.

Samsung’s KS9800 SUHD TV – Delivers unparalleled and improved picture quality, spectacular color, as well as increased brightness and contrast. With the world’s only cadmium-free, 10-bit Quantum Dot display, the new SUHD TV can serve up to one billion colors in detail, delivering the most incredible color expression for the ultimate viewing experience. The smart experience just got smarter with the KS9800 – featuring Samsung’s new Smart Hub, discovering content has become easier and more intuitive than ever with a new simple and fast interface to quickly access everything from live TV to online video, all in one place. The new 2016 Smart Hub allows users to see their favorite content options at a glance by integrating set-top-box and VOD content experiences directly into the TV user interface. The Samsung KS9800 SUHD TV will be available in early June in a 65” model for $4,499, and an 88” model for $19,999. A 78” model will be available in early May for $9,999.

Samsung’s KS9500 Curved SUHD TV – Featuring a modern 360-degree design that is stunning from every angle, the KS9500 is the world’s first bezel-less curved SUHD TV offering an unparalleled blend of form and function. Its Quantum Dot Color and Supreme UHD Dimming dramatically improve color and contrast, enveloping the viewer as its Supreme Motion Rate 240 captures action. The 4K SUHD unlocks up to a billion colors with Quantum Dot technology, so every image appears stunningly authentic for the ultimate viewing experience. Additionally, its revolutionary HDR1000 High Dynamic Range combines vibrant color, powerful brightness, and wider contrast in both the foreground and background to unveil never-before visible details. The smartest of the Smart TVs makes switching from cable to streaming to any other input as easy as changing the channel. Its universal remote can also control your other devices, and with its built-in IoT Hub connected to the SmartThings platform, consumers can control everything from living room lighting to home security without ever leaving the couch. The Samsung KS9500 Curved SUHD TV is available now in a 55” model for $2,499 and a 65” model for $3,699. A 78” model will be available in early June for $7,999.

Samsung’s KS9000 SUHD Flat TV – Discover a viewing experience as breathtaking as it is exhilarating with Quantum Dot Color offering the most lifelike picture yet. The KS9000 SUHD TV’s Supreme UHD Dimming elevates color and contrast, while its Supreme Motion Rate 240 captures action that will leave your heart pounding. And, it’s more than just the Smartest TV with the most innovative and easy-to-use seamless capabilities – its sleek 360 design looks beautiful from back to front, making it a true work of art. Samsung’s KS9000 4K SUHD TV is available now in a 55” model for $2,299, and a 65” model for $3,499. A 75” model will be available in early June for $6,499.

Samsung’s KS8500 SUHD Curved TV – At the summit of television technology is the KS8500 4K SUHD Curved TV with Quantum Dot Color, creating our best picture yet. Its breakthrough HDR1000 High Dynamic Range reveals details the viewer has never before seen, while its Peak Illuminator Pro makes every scene come alive by making shades of color pop. This 4K SUHD has a curved screen with an ultra-slim, minimum bezel, and sleek 360 design that impresses from back to front. Plus, its enhanced seamless Smart TV capabilities make it easy to use as it is beautiful to admire. Samsung’s KS8500 4K SUHD Curved TV is now available now in a 55” model for $1,999 and 65” model for $2,999. A 49” model will be available in May for $1,699.

Samsung’s KS8000 SUHD Flat TV

Samsung’s KS8000 SUHD Flat TV– Smart never looked so good. The Samsung KS8000 features Quantum Dot Color, HDR1000 High Dynamic Range and Peak Illuminator Pro to provide the best home entertainment viewing experience. Plus, its Motion Rate 240 puts the viewer on the pulse of every action sequence, while its flat, virtually bezel-less 360 design exudes elegance from every angle. Its smart capabilities are enhanced with the latest innovations and auto-sensing universal control, so its insides are as extraordinary as its outsides. The Samsung KS8000 is now available in a 55” model for $1, 799, and in a 65” model for $2,799. Starting in May, it will be available in a 49” model for $1,499, and a 60” model for $2,299.

Samsung Electronics has unveiled a brand video that explains its TV business philosophy. The video showcases how people experience the world together through their TVs.

Even though people may be watching in different parts of the world, they all watch the same news stories, and all share in the joys and tragedies that TV can convey.

It’s that sense of connection and new experience that drives Samsung’s approach to developing TVs, creating state-of-the-art devices and the highest-quality images.

Prominent German commercial director Jan Wentz is the creative mastermind behind this video. Over two weeks, Wentz filmed in 10 locations and three countries to capture a wide range of real life footage. Then, to create a follow-up video, he and his fifty-person crew scaled 4,000-meter-high mountains in Chile to shoot some breathtaking scenes.

Wentz explained, “I captured diverse moments of life in various episodes, which, when viewed on Samsung TVs, allow viewers to encounter new worlds and experience new emotions, behaviors and possibilities.”

The brand video will launch Samsung’s new “This Is TV” campaign, which aims to show consumers the true value of TV.

Samsung, which has led the global TV market for the past decade, is looking to further expand TV’s fundamental value as tele-vision (a Greek-Latin combination that literally means “far sight”) and to strengthen TV’s role as a platform that connects people across space and time, and brings them together to enhance their lives.

The campaign is being conducted under the leadership of Sunghee Han, Vice President of Samsung’s Visual Display Business. Han was recently put in charge of Samsung’s TV marketing, and introducing the new campaign.

“The ‘This Is TV’ campaign sets the standard of what TV can be,” Han noted.” It is part of a long-term approach to demonstrate that Samsung only offers TVs that are worth owning.”

PURISM

Purism means more than just being simple. It is the removal of the decorative and cosmetic while bringing out the essence — by refining the vital elements to reveal the authenticity of the design.

360 DESIGN & INFINITY DESIGN

To understand how purism invigorates a product, two design approaches first need to be defined.

360 DESIGN Taking a fuller view

An all-encompassing complete design should be exquisitely refined from every angle. It coalesces with a variety of consumer lifestyles, yet remains a sophisticated and modern statement of innovation. Not a single consumer need is overlooked; every angle and facet is examined in perfecting this design approach. Hence, 360 design.

INFINITY DESIGN Only the Essence

We have stripped away all needless elements in order for you to focus on the essence of TV. Simply put, you can view your content when and where you want with as little distraction as possible. When you see our TVs, at first glance what seems overtly simple becomes highly detailed and refined upon closer examination. Existing simultaneously as both an entertainment system in the highest regard but also as a centerpiece of beauty, the loop continues infinitely.

DIGNITY

Perfecting Space

A person’s daily dealings reveal a lot about who they are and what they desire. The Samsung Dignity was designed to fulfill the desires of people who take great value and pride in their lifestyle. The Infinity Slim concept bezel-less screen beautifully accomplishes the illusion that the TV is floating in space. While this is astonishing to see firsthand, it isn’t a gimmick. It ultimately serves to maximize viewing pleasure by eliminating all needless elements.

At first glance, the contour line around the screen may look ethereal, almost as if it’s not there. However, this modest detail reveals to be gorgeously elaborate. As the Dignity doesn’t have a bezel to support the screen, the edges have been diamond-cut from a single sheet using the latest manufacturing technology. The Dignity becomes even more dramatic as you engage it dimensionally; the thin silver line that segments the front and back of the TV also subtly frames the screen. The surface of the back is tempered with a brush texture, while being completely devoid of any visible screws for a smooth refined finish. The result is a TV that looks graceful from anywhere in the room. The axis stand adds to this gracefulness as it utilizes the simplest of all 3-dimensional geometry, combining stability with minimal coverage.

The art of simplicity is entirely in the details. It is this attention to the intricacies that makes our own definition of design craftsmanship so unique.

It’s an eloquent tension of geometry

TRIUMPH

Brilliant Balance of Seeing, Hearing and Feeling

Samsung designed the Triumph for those who pursue both performance and perfection in their lives. The horizontal metal bar at the bottom of the screen gently supports the body of the TV while the slight curve of the support adds the illusion of a floating screen while enhancing the viewing experience.

When assembling the TV, the legs can easily be inserted without the need for screws or other tools. Not only that, the legs can be positioned in two different widths allowing for more aesthetic options when deciding where to place it in the room. Like the Dignity, the back of the Triumph was also designed with a clean back design; no screws or seams to ensure a smooth refined TV that can be enjoyed from any angle in the room. Together, the Dignity and Triumph personify the 360 Design as well as the Infinity Design concept in an innovative yet highly sophisticated approach.

It provides ultimate immersion in a minimalist living space

Complete Design, What It Means

The TVs you’ve just been introduced to hold more than a mere minimalist aesthetic approach. Such an approach, it can be said, is the outcome of our efforts here at Samsung Electronics to imbue our sense of values as well as the best possible viewing experience from our products. We’ve combined design with technology to discard any minute detail that hinders this experience, thereby creating a synergy of enjoyment between you and the experience of engaging with your TV. That combination of design and technology inserted into your viewing experience is what we pride ourselves in; attention to detail, to design, to craftsmanship.

Complete Design is about 100% satisfaction not only from the designer but also, of course, from the consumer. It is with no exaggeration or embellishment that we at Samsung Electronics strive to achieve the most meaningful of products. It has always been our spirit and it will continue to drive us into this year and beyond.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

During CES, Samsung exhibited its most recent additions to its line-up of innovative displays, including its 2016 SUHD TVs. While the astounding picture quality of the displays is no doubt the showstopper, Samsung has also focused its efforts on their design.

Featuring sleek, ergonomic curves, the devices were made to be easy on the eyes. Furthermore, bezel-less screens make the displays beautiful from all angles. Samsung has clearly proved that sometimes the real beauty of a product is in its details, even the small ones.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung Electronics Co., Ltd. has announced its CES 2016 Booth, for the first time, features a “Future TV Zone” – an interactive showcase of the most forward thinking TV concepts the company has ever produced. The “Future TV Zone” is focused around Modular display technology, which allows for multiple screens in various shapes and sizes to join together to create an entirely customizable TV based on consumers’ lifestyle and the content they want to watch.

“At CES 2016, Samsung is going all out to demonstrate the innovation that matters most to consumers, and offer a tantalizing vision of the future of TV,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “We believe the possibilities for innovation in TV are truly endless, and in the years to come, customers will experience ever greater choice and control, as the current barriers around screen size, shape and versatility are overcome. I invite attendees to visit Samsung CES booth, and witness the future of TV for themselves.”

The “Future TV Zone” includes two design concepts that highlight the capabilities and possibilities of customization. One of the concepts features the world’s largest SUHD TV, a 170-inch display that utilizes the Modular display technology together. Samsung has created the ultimate life-sized video experience, to give the illusion of being inside the video.

To highlight the transformability of this technology, the transformable TV can change its shape based on the content it’s displaying. Whether users are watching the big game, a high action blockbuster, or the evening news, the transformable TV can retain different ratios to best fit the content on the screen. The TV can jump from a 16:9 screen ratio to a 21:9 screen, simply by splitting the screen into two parts and reassembling on the sides when you decide to watch a wide screen video like a movie.

Samsung’s Future TV Zone will be open during CES’ regular exhibition hours, from January 6-9 at the Booth #11906, in Tech East, LVCC, Central Hall.

Related stories:

This is the Future of TV

Samsung to Redefine TVs for Another Decade, Says Head of TV Business Hyun Suk Kim

Samsung Reveals Spectacular 2016 SUHD TV Lineup to Begin a New Decade of Global TV Leadership

Samsung Electronics Showcases Innovations That Transform People’s Lives at CES 2016

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Today there are more options for viewing content than ever—cable TV, over-the-top (OTT) services, video on demand (VOD) and more—and people’s homes have grown cluttered with devices, remote controls and complicated services. But the latest line of Samsung Smart TVs cuts through the clutter, simplifying the viewing experience even while making it more responsive and convenient.

“We wanted to fix that problem, so people don’t have to worry about what to tune in, what services to subscribe to,” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “It’s really about what do you want to watch, and what’s the best way to watch it, and how the service is rendered to you in the most convenient way possible.”

Samsung’s solution has been to pare everything down to a single, unified solution. “A single experience, single remote, and single access point,” said Lee.

Single experience refers to unifying how people experience TV watching, so it is the same, regardless of the source. These days, people enjoy watching content on a wide range of platforms, such as cable TV, gaming, VOD, OTT and more. But Lee noted how those platforms are often like silos, forcing consumers to choose their options, walling them off from the rest. Samsung’s goal with Smart TV was to break down those walls.

But unifying those services meant getting a wide range of companies to come together, often for the first time. Samsung spent months building partnerships and getting everyone on board. Lee in particular recognized Dish Network and Time Warner Cable for their cooperation. “This was the first time in the industry that MVPDs [multichannel video programming distributors] have chosen to work with a consumer electronics company in order to create this seamless and consistent experience,” Lee said.

The new Samsung Smart Control remote simplifies how people use their TVs and related services. Powered by Samsung’s Tizen platform, the Smart Control remote immediately recognizes set-top boxes, OTT boxes, Blu-ray players, game consoles and other connected devices. The Smart Control represents a major cleanup, greatly streamlining people’s homes.

Finally, the new Smart TVs offer a single access point, meaning people no longer have to learn and re-learn a different control system for each device they have connected to their TVs. Now all devices are presented to consumers in a simplified, uniform manner, controlled from one place.

The result was the Smart Hub, a new interface capable of bringing together all sorts of content and platforms seamlessly. Now consumers can search through their devices in a convenient and easy-to-use screen right on their TVs, on a customizable interface that offers their favorite entertainment selections.

“You want to have all those choices, but at the same time you want to be comfortable. It has to be simple, it has to be easy,” Lee said. Together, the Smart Hub user experience (UX) and Samsung Smart Control remote have simplified TV into a single entertainment solution. “This really takes the whole TV experience to a whole new level that has not been done before in the industry.”

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

What are some extremely hot items people are buying for Christmas gifts this year? One-in-three consumers say they plan on buying emerging tech, such as smart home devices, smartwatches and drones. That’s a huge change in shopping habits considering just a few years ago it was too small a category to track, according to the 22nd Annual CE Holiday Purchase Patterns Study, a survey of more than 1,000 U.S. adults conducted by the Consumer Technology Association (CTA).

Smart Homes and Smart Wearables Lead the Way

Leading those emerging technology gift ideas are smart home devices that give users 24/7 access to their homes with 15 percent of shoppers saying they intend to buy that type of device. This projection reflects the growing popularity of smart home services that have recently evolved from button-press security systems to ones that allow users to control and observe their homes from anywhere in the world. One such example is Samsung SmartThings line-up—an intelligent system in which sensors and smart devices connected via a SmartThings Hub can be monitored and controlled through a single streamlined app.

The next quite popular purchases are wearable fitness activity trackers and smartwatches, each with 12 percent. Those numbers have doubled since 2013, indicating the possibility that such products could be following a similar path to mainstream popularity as core technologies like tablets and smartphones did in the past.

The CTA study also found that consumers are primarily purchasing wearables to set personal fitness and health goals and to track their progress toward them. As such, wearables that feature health and fitness monitoring sensors, like those embedded in Samsung’s Gear S2, have been ranked by consumers as the much desirable. The Gear S2 also comes preloaded with the popular S Health app. Together, S Health and the Gear S2 are capable of fitness, diet and health monitoring by allowing the user to log fitness activities, track their heart rate and water consumption, and measure their overall activity over the course of the day.

Action cameras, too, are emerging as a popular gift, with 12 percent of shoppers saying they plan on buying them. And drones, at 7 percent—more than double than last year’s figure—are no longer just for commercial use. CTA forecasts that 400,000 consumer drones will be sold this holiday season.

Top Tech to Put Under the Tree

The CTA survey indicated that a whopping 160 million U.S. holiday shoppers intend to purchase consumer technology this year, spending a total of $34 billion—and that translates into a lot of happy children and loved ones over this holiday season. The most popular tech gifts being given in 2015 are headphones and earbuds (28 percent and 27 percent, respectively), tablets (26 percent), portable Bluetooth speakers (25 percent), notebook/laptop computers (25 percent) and smartphones (24 percent).

Correspondingly, the survey also found that the tech products that U.S. consumers most want to receive this holiday season are TVs. After TV, the top products people are hoping for are tablets, smartphones, notebook/laptop computers and videogame consoles.

Whatever gifts you give and receive, spending time together with your family and loved ones is what truly makes the holiday season. But picking the hottest gifts can help make the holidays a little more festive. The new interest in emerging tech shows how tastes are once again changing, just like with the rise of smartphones and tablets a few years ago. Whether you get a smart home device, a wearable activity tracker or a smartwatch, it’s good to know that these gifts will put you ahead of the tech curve this holiday season.

The close of the year means that CES is just around the corner. CES is an international electronics and trade show which attracts major companies and industry professionals from all over the globe. Every January in Las Vegas, new products are announced and history is made.

There is no event experience quite like CES. For nearly 50 years, CES has been the prime showcase for launching the most innovative and disruptive tech devices, including the VCR (1970), CD player (1981), DVDs (1996) HDTV (1998) and Blu-ray player (2003). According to organizers the Consumer Technology Association (CTA), the trade association representing the $285 billion U.S. consumer technology industry, last year’s CES was a record-breaking year, with almost 180,000 attendees from 153 countries. In fact, CES has grown so much, CTA has said it will cap attendance this year.

Samsung Electronics has a strong history as a top presenter and industry leader at CES, and this year will be no different. With the most immersive, beautiful TVs, cutting-edge smart appliances and transformative innovations on display, Samsung is sure to make an impact once again.

CES 2016 Tech Trends

CES is famous for unveiling new technologies that change the way consumers experience everyday life. What are some of the latest trends to expect at CES this year?

IoT / Smart Appliances

A future of connected devices seems to be the way the world is moving, not only in our personal homes, but in city infrastructure as well. CES is sure to unveil new possibilities of a connected future from mobile to home appliances.

Samsung announced its vision for an open, totally connected IoT at CES 2015, stating that all Samsung devices would be IoT-enabled within five years. Then at IFA 2015, Samsung showed how it was putting a “human-centric” IoT into practice, with the launch of the Samsung SmartThings hub for the home and dozens of partnerships throughout the industry. SmartThings recently added many more synchronized smart devices—lights, locks, air vents and more—to its compatibility list, and it is likely there will be more IoT at CES 2016.

TV

In previous years, Samsung has repeatedly unveiled its ground-breaking TVs at CES, like Ultra slim LED TV screens, curved displays, bendable TV displays and its unparalleled SUHD TV displays. At IFA in September, Samsung showed how it is continuing to develop the highest-quality TVs, but closely linked to the IoT, making the TV-watching experience more interactive and useful than ever. At CES 2016, expect to see these trends grow even more, with connectivity and picture-quality reaching new levels of excellence.

Mobile and Wearables

It wouldn’t be an electronics show without new mobile and wearable device technologies on display. This year saw the rise of curved glass displays, larger screens and ever-better cameras, so expect many more big announcements this year.

The wearable market is particularly hot right now, with industry sources expecting revenues to grow about 60 to 70 percent over the next three years.  Because of that fantastic growth, the wearable device industry is expected to greatly expand how many wearables and related lifestyle devices it has on display at CES in 2016.

Smart Cars, Robotics and Drones

According to CTA, nine major automakers and over 100 auto tech companies will be in attendance this year. The growth in attendance in this field reflects the growing trend of smart car technology. Robotics is also seeing a 71 percent increase in exhibit space at CES 2016. More than 20 companies will showcase a full range of robotic technologies and how it will fit into the way consumers learn, do business and live healthier lives. Hand-in-hand with robotics is drone technology. We will continue to see how it is changing the way we view the world.

Samsung and the Synchronized Life

Once again, Samsung will be presenting a high-profile keynote address. Titled “In Sync with REAL Life,” this keynote will focus on the latest developments in IoT and Samsung’s tangible solutions for providing a smarter, synchronized life. Data security and mobile payments will also be a focus during the presentation. President of Samsung SDS, WP Hong, Ph.D., will deliver the keynote at 9 a.m. on January 7, in the Venetian Palazzo Ballroom.

BK Yoon, President and CEO of Samsung Electronics, delivered the keynote speech at CES 2015.

Prior to the main event opening, Samsung will hold its Unveiling 2016 Press Conference, featuring its flagship TVs, home appliances and much more. The conference, to be held January 5 at 2 p.m., will showcase a wide range of cutting-edge and exciting products.

At its exhibit site, Samsung will be displaying its many innovative products and technologies, including winners of the CES 2016 Innovation Award. These featured products include all of the Galaxy flagship devices released this year (Note5, S6, S6 edge, S6 edge+ and S6 activ), the Galaxy Gear S2, Gear VR, fast-charging portable battery pack and wireless charging pad. Its smart home award winners, the Samsung SmartThings Hub and Chef Collection series, will also be part of the exhibition. Samsung will also exhibit its leading technologies in both memory storage and visual displays.

Stay Tuned for More Information

CES is just around the corner. Register today and stay connected with Samsung until the event. Follow the Samsung Newsroom via news.samsung.com and Twitter.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung Electronics launched its new Samsung Smart View app, currently available on select Samsung Smart TV models in beta format. The full version is scheduled to be released in early 2016. The new software, which allows users to conveniently share personal content with Samsung Smart TVs, integrates versions 1.0 and 2.0 and improves connection reliability, as well as expanding device compatibility.

The new Samsung Smart View app enables a wider range of devices to connect to Samsung Smart TVs, even beyond Samsung’s own Galaxy devices, for which the service was originally designed. As a result, Smart View now supports Android, iOS and Windows PCs, enabling users to transfer their own pictures, music and video content from their devices to their Samsung Smart TV.

Smart View can also now be used on a wider range of Samsung’s Smart TVs, from the 2011 models up to the latest 2015 SUHD line up.* The full version will also support the new SUHD TVs of 2016.

Once a device is connected to the same Wi-Fi network as a Smart TV, consumers can immediately use the Smart View service simply by choosing which TV set to connect with. At the push of a button, this intuitive, newly designed app can instantly transfer content stored on mobile devices and PCs to TVs. Consumers can also use multiple functions simultaneously, and access other apps on their mobile devices without affecting the sharing function. For example, consumers can browse the internet on their smartphone, while watching a movie via Smart View on their Samsung Smart TV.

Consumers can install the updated Samsung Smart View app on their mobile device from the Google Play, App Store and also onto their Windows PC** by visiting www.samsung.com/smartview. Once installed, users can enjoy a range of Smart View features, including the ability to create playlists for music, video and photos, easily switch between these content types and instantly share content with any Samsung Smart TV on the same Wi-Fi network.

Currently, a survey is in progress at www.surveymonkey.com/r/smart-view to collect consumers’ feedback on the Smart View beta service.

For more information on the Samsung Smart TV lineup, Samsung Smart View application or upcoming announcements, visit the official website at www.samsung.com/smartview and Samsung Newsroom at news.samsung.com.

*List of Supported Devices

Samsung Smart TV

2011 LED D7000 and above, PDP D8000 and above.
2012 LED ES7500 and above, PDP E8000 and above.
2013 LED F4500 and above (except F9000 and above), PDP F5500 and above.
2014 H4500, H5500 and above (except H6003/H6103/H6153/H6201/H6203).
2015 J4500, J5500 and above (except J6203).
Please note supported TV models may vary by region.

Mobile

Android OS 4.1 and above.
iOS 7.0 and above
Please refer to the app description in your preferred app store for a list of supported devices and models.

PC

OS Windows 7, 8, 8.1 (32/64 bit supported)
CPU Intel Pentium 1.8GHz processor or above (Intel Core 2 Duo 2.0GHz higher recommended)
RAM 2GB (recommended)
VGA 1024 x 768, 32bit or above

**Please note the availability of the Smart View software for Windows PCs may vary by country

Earlier today, The Guardian newspaper in the UK suggested that one of the power saving modes used in our TVs has been designed for regulatory lab tests, rather than real world viewing. We firmly reject this suggestion, and in the interests of full transparency we have decided to publish the following information:

Motion lighting helps save energy in real life

The feature mentioned in the article is called ‘motion lighting’, which reduces power consumption by reducing screen brightness when the picture on the screen is in motion. It is a standard out-of-the-box feature, which is switched on when the customer takes delivery of their TV, and remains on whenever the customer chooses to watch their TV in Standard viewing mode.

Motion lighting is not a test-cheat

Motion lighting is not a setting that only activates during compliance testing. On the contrary, it is a default setting which works both in the lab and at home; delivering energy savings and helping us to reduce our environmental impact.

Motion lighting was introduced in 2011 across all our TVs as part of a range of features we have developed to help reduce the environmental impact of our TV technology. We are immensely proud of these technologies and look forward to innovating further in this area.

If the customer chooses to alter their display settings or switch to a different mode then the feature switches off, which gives our customers a simple choice of whether they choose to prioritise power efficiency or performance in their TV. The setting is explained in all of our instruction manuals, and also features on our website – click here for more details.