Samsung India’s Customer Service Film Creates World Record with 100 Million Hits
It’s a campaign that has touched a 100 million hearts. Literally!
Samsung India’s Customer Service campaign has entered the record books, after getting over 100 million hits on social networking site YouTube, in just seven weeks of its launch.
The #SamsungService campaign film – ‘We’ll Take Care of You, Wherever You Are’ – showcases Samsung’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of the country.
It went viral when it was launched on December 30, 2016, getting nearly 20 million hits on YouTube in the first week itself. Now, nearly a month and a half later, the film has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India.
The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered nearly 225,000 consumer engagements on various social media platforms.
“The service campaign video crossing 100 million views on YouTube is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.
Samsung India’s film has been lauded as “unconventional”, considering the company refrained from talking about its products in the campaign. Instead, the storyline depicts the emotional story of a Samsung Service Van Engineer, who goes out of his way to provide service in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationship with its consumers through timely service.
The four-minute-long film, conceptualized by Cheil India, has won praise from international audience too.
“#SamsungService film has had a great emotional impact around the world. We are thankful to Samsung for giving us the opportunity to touch people’s hearts with this film,” said Mr. Sagar Mahabaleshwar, Chief Creative Officer, Cheil India.
Samsung India, the country’s ‘Most Trusted’ brand in the mobile and consumer durables categories, had strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans in October 2016.
With this, Samsung India’s service network has risen to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in mobile and consumer durables industries in India.
The service vans are equipped with multi-skilled engineers, key components, power generator sets and key jigs/fixtures for providing quick response and on-the-spot resolution.
Since its launch, Samsung service vans have clocked over 1 million kilometers across the length and breadth of the country.