Samsung Showcases AI-Enhanced Appliances at First 2025 India Tech Seminar

Samsung’s latest Bespoke lineup brings AI-enabled convenience to Indian homes and introduces Bespoke AI Refrigerator with AI Home

Other showcased models include Bespoke AI WindFree™ Air Conditioner, Bespoke AI Double Door Refrigerator, Bespoke AI Top Load Washer and Bespoke AI Laundry Combo™

Samsung hosted its first-ever India Tech Seminar in Gurugram. The landmark event was the first of its kind ever held by Samsung in the country, and it brought together around 30 journalists and tech influencers for an immersive, hands-on experience with Samsung’s latest AI-enhanced home appliances.

The seminar included presentations from engineers specializing in refrigeration, laundry, and air conditioning, as well as a customer experience (CX) planner and software engineer. It showcased the enhanced capabilities of its latest products while reaffirming the company’s continued commitment to intelligent living through its “AI Home” vision.

The event began with a welcome address by Ghufran Alam, Vice President, Digital Appliances Business, Samsung India, followed by a presentation from Saurabh Katyal, Head of the Digital Appliances (DA) Business at Samsung India. He introduced the India 2025 Bespoke AI lineup, which includes models already available in the Indian market — such as the Bespoke AI WindFree™ Air Conditioner, Bespoke AI Double Door Refrigerator, Bespoke AI Top Load Washer and the recently released Bespoke AI Laundry Combo™ — as well as the soon-to-launch Bespoke AI Refrigerator with AI Home.

To meet the high level of interest that consumers in India have for the SmartThings ecosystem, a live demo led by Samsung’s multi-device experience (MDE) team highlighted how connected technologies support Samsung’s four core values, which are Easy to Use, Saving, Care and Secured. The demo was conducted using the 9” display on the Bespoke AI Refrigerator, serving as a central control hub that ideally showcases the SmartThings experience.

Key features that were demonstrated included Map View for intuitive device control, Bixby voice commands for seamless interaction, the Knox Security Dashboard for home monitoring, and SmartThings Energy for power usage tracking and optimization. The MDE team also showcased the convenience of SmartThings Routines, which are preset automations that manage devices when users leave their homes, with the capability to automatically turn off appliances and activate security features.

Additionally, Samsung engineers introduced other enhanced features and explained how AI Energy Mode, which is part of SmartThings Energy, functions across the appliance lineup.

Refrigerators

• The Bespoke AI Refrigerator with AI Home features the upgraded AI Vision Inside, which recognizes a wider range of food items to help users manage groceries more efficiently.

• The Bespoke AI Double Door Refrigerator is equipped with Twin Cooling Plus™ for independent fridge and freezer cooling, and the Convertible 5-in-1 feature, which allows users to flexibly adjust compartments to meet their storage needs. AI Energy Mode helps reduce power consumption through optimized temperature control.

Washing Machines

• The Bespoke AI Laundry Combo™ is a heat pump washer-dryer newly launched in India, featuring AI Wash, which detects load weight, fabric type, and soil level to adjust washing performance, and a heat exchanger for faster, energy-efficient drying.

• The Bespoke AI Top Load Washer is Samsung’s first top-load washer in India with AI features, offering AI Wash, AI VRT+ for noise and vibration reduction, and AI Energy Mode to optimize energy usage based on user habits.

Air Conditioners

• The Bespoke AI WindFree™ Air Conditioner offers draft-free cooling via 23,000 micro-holes, AI Fast & Comfort Cooling, and AI Energy Mode, which learns user behavior to reduce energy consumption by up to 30%.

“The Tech Seminar was a great opportunity to deliver detailed insights into our innovative and trustworthy technologies directly from our engineers to the Indian media,” said Ghufran Alam, Vice President of the DA Business at Samsung India. “We’re proud to continue building meaningful connections with our customers through smarter, AI-enhanced experiences.”

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.