Samsung Electronics today was recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive, embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness.

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways — as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

▲ Samsung Galaxy S22 in Bora Purple

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

Samsung’s Galaxy S22 in Bora Purple will be available for purchase starting August 10.1

For more information, visit Samsung.com.

1 Availability may vary by market.

Since its launch, the Galaxy S22 series has been impressing users all over the globe thanks to a range of exciting events and collaborations put on by Samsung’s regional offices. From features at festivals to capturing the nighttime wonders of historic cities, the leading functionalities of the Galaxy S22 series have been being showcased in a range of innovative ways around the world.

In order to showcase how people have been celebrating the Galaxy S22 series and its next-level camera in unique ways, Samsung Newsroom has curated a list of some of the notable activities that have gone on since the introduction of this game-changing latest entrance into the Galaxy S series.

Going Global With the Galaxy S22 Series

Capturing the Night Using Nightography Mode in Lima, Peru

In Peru, Samsung hosted a vibrant night tour of the country’s capital Lima that allowed participants to capture next-level shots of the city’s distinctive architecture using the Galaxy S22 and its powerful Nightography mode.

As well as getting to experience the beauty of Lima at nighttime, those on the tour were able to document their experiences in full thanks to the S22’s powerful photo and video capturing functionalities. Learn more about the starlit tour here.

Capturing All Aspects of the Creation Process With Fat Cap Sprays and the Galaxy S22 in Germany

Notable graffiti artist, Fat Cap Sprays, is known for his glowing artworks that command attention. But due to the nature of the artist’s work—he often works under the cover of darkness—low lighting conditions have previously made it hard to capture both the artist’s working process as well as the end result.

However, through this exciting collaboration with Samsung, Fat Cap Sprays has been able to create, document and showcase his work from start to finish in almost any lighting condition with thanks to the Nightography mode of the Galaxy S22 series. Learn more about the collaboration and take a look at the video series Fat Cap Sprays and Samsung developed with help of the Galaxy S22here.

Harnessing the Power of the Galaxy S22 Camera for Lollapalooza Brasil

As exciting spaces in which to spend time with friends and enjoy great music, festivals are the perfect events for making memories that will last a lifetime. Lollapalooza Brasil 2022 is one such space at which Latin American music fans can get together and capture their experiences both with their loved ones and their favorite musicians.

In order to ensure that the photos and videos you capture are next-level, Samsung Brazil has put together this handy guide showcasing how the Galaxy S22 is a festival must-have in order to take your photos and videos to the next level. To learn more about how features such as Zoom Lock and Director’s View are the perfect tools for recording your experiences, read morehere.

Keeping Track of the Action With Dual Tele Zoom and More in Jakarta

The parade of Mandalika Moto GP racers held in Jakarta is a must-visit event for locals, tourists and racing enthusiasts alike, offering visitors a first-hand view of the riders and their bikes as they parade through the vibrant city.

In order to capture the parade in all its glory, the Galaxy S22 Ultra’s powerful Dual Tele Zoom, capable of zooming in up to 100x, Director’s View feature and panning shooting functionality let eagle-eyed visitors capture the event just as it happened. Take a look at the stunning and action-packed resultshere.

Samsung Creates A New Guinness World Records Title With Epic Unboxing

In order to bring Galaxy users from all over the country together, Samsung India held a truly epic unboxing event for the Galaxy S22 series across 17 cities including New Delhi, Mumbai and Chennai which saw 1,820 people simultaneously unbox the all-new Galaxy S22 Ultra.

Watch the the most #EpicUnboxing EVER here –

Setting a Guinness World Record, the event showcased the anticipation of Indian Galaxy users for the all-new and ultra-powerful devices, and echoed the enthusiasm felt the world over for the latest iteration of the Galaxy S series. To learn more about this record-breaking act, take a look at the articlehere.

The Galaxy S22 Brings Light to the Darkness Through An Art Installation in Milan

At the core of the user experience of the Galaxy S22, and in particular its camera functionalities, is a fascinating intersection of technology and art. In order to showcase the artistic as well as the innovative capabilities of the Galaxy S22 Ultra and its revolutionary Nightography mode, Samsung unveiled a commanding art installation project in Milan for the public to enjoy.

In collaboration with C2C Festival, Europe’s leading avant-garde event, the immersive art experience, created by visual designer Weirdcore and featuring musicians and composers, paired continuous rays of light with a dark background for a mind-bending experience inspired by the transformative results one can achieve with the Galaxy S22’s Nightography mode. Check out more details of the installation here.

Spotlighting Young Creators, Backed by the Galaxy S22’s Powerful Camera, in Belgium

These days, young content creators have incredible potential, and modern technology is allowing them to create their own stories and share them with others thanks to the leading camera functionalities of devices such as the Galaxy S22 series.

In order to provide a platform for young creators wanting to get their start in the film industry, Samsung held a video contest in partnership with leading Belgian film directors, Adil El Arbi and Bilall Fallah, with selected participants then able to attend workshops and flex their skills with the Galaxy S22 Ultra’s Portrait Mode in order to create compelling, high-quality video stories—even in low-light conditions. Learn more about the competitionhere.

Fostering the Ultimate Galaxy S22 Experience Zone in Guatemala City

Cayalá, a famed tourist destination in Guatemala City, saw its photo-worthy outdoor spaces transformed into an all-new kind of experience with the launch of Samsung’s immersive product experience space to celebrate the launch of the Galaxy S22 series.

With 4 experience zones titled Nightography, S Pen, Reflection and Mirror, visitors have been able to get to know the impressive features and functionalities of the all-new Galaxy S22 series in unique ways alongside the compelling backdrop of the popular Cayalá district. Get a closer look at the vibrant installationhere.

Expressing the Galaxy Experience Through the Power of Music in Colombia

In order to highlight that all of Samsung’s devices have creativity at the core of their experience, Samsung Colombia decided to introduce the Galaxy S22, along with the Galaxy Tab S8 and The Freestyle, through a musical presentation that showcased the true identity of each product.

Featuring musicians, dancers and leading members of the Samsung Colombia community, the presentation not only enthralled guests with its artistic twist, but also showcased the differentiated power of Samsung’s latest devices in impressive fashion. Learn more about this musical experiencehere.

Showcasing the Galaxy S22 Series While Surrounded by History in Breda

Koepelgevangenis, located in Breda, the Netherlands, is a former prison built in the late 19^th-century with a storied history, and has been designated a national monument by merit of its striking architecture featuring a monumental dome.

Understanding that the intersect of where past meets present is the starting place for future progress and innovation, Samsung held a launch event for the all-new Galaxy S22 series in the notable building, at which users were able to get to know the devices’ Nightography mode in all its glory. Learn more about this immersive even there.

Be sure to stay tuned to Samsung Newsroom for more on the revolutionary Galaxy S22 series and its game-changing camera.

Galaxy S22 series set a new flagship record for Samsung India, with the company securing over 70,000 pre-bookings in less than 12 hours. Pre-bookings for Galaxy S22 series in India started on February 23.

“We are grateful to our consumers for the overwhelming response to the new Galaxy S22 series. Pre-Orders for Galaxy S22 series are extremely encouraging and we are committed to getting these devices to our customers as early as possible,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.

Customers pre-booking Galaxy S22 Ultra will get Galaxy Watch4 worth INR 26999 at just INR 2999. Customers pre-booking Galaxy S22+ and Galaxy S22 will get Galaxy Buds2 worth INR 11999 at INR 999.

Additionally, Galaxy S and Galaxy Note series customers will get an upgrade bonus of INR 8000 while other device holders will get an upgrade bonus of INR 5000. Alternatively, customers who opt to purchase these devices via Samsung Finance+, can avail a cashback of INR 5000.

Consumers in India can pre-book their Galaxy S22 Ultra, Galaxy S22+, and Galaxy S22 at leading retail outlets, Samsung Exclusive stores, Samsung online store and Amazon.in from February 23 to March 10. Galaxy S22 Series will go on sale from March 11, 2022.

Galaxy S22 series

Samsung recently unveiled Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 in India. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with the pro-grade camera and performance of the S series to set the new standard for premium smartphones. Built with eco-conscious design, Galaxy S22 and S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic.

Samsung will host a pre-book event on Samsung Live, its own live commerce platform, for its newly launched flagship Galaxy S22 series. Consumers can pre-book Galaxy S22 smartphones during a live event on February 22 at 6 pm on Samsung.com.

Customers booking the flagship devices during the live pre-book event will get exciting benefits and exclusive limited period offers in addition to the pre-book offers on Galaxy S22 smartphones.

Samsung Live is a unique shopping platform that gives customers access to exclusive offers by shopping during live events.

“Young consumers in India want to interact and immerse themselves in their shopping experiences. At Samsung Live, consumers will be able to pre-book our exciting flagship Galaxy S22 series smartphones through an interactive shopping experience,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.

Through Samsung Live, consumers will be able to avail the exciting, limited period offers till midnight on February 22 for Galaxy S22 smartphones. (https://www.samsung.com/in/live-offers/)

Samsung Live Offers for Galaxy S22 Series

Customers pre-booking Galaxy S22 Ultra during the live pre-book event on Samsung.com or till midnight on February 22 will get a Galaxy Watch4 worth INR 26,999 at just 2,999 plus an upgrade bonus of up to INR 8,000. Select consumers stand a chance to get the Galaxy S22 Ultra in a limited edition gift box with free Galaxy Buds2.

Those pre-booking Galaxy S22 during this period will get Galaxy Buds2 worth INR 11,999 free alongside an upgrade bonus of up to INR 8,000.

Galaxy Watch4 series comes with powerful health and wellness tracking features that allow users to track body composition, sleep pattern, blood oxygen level and pulse among others, making it a perfect daily companion.

Galaxy Buds2 provide premium sound quality for immersive audio experience and are equipped with advanced Active Noise Cancellation (ANC) technology that blocks out unwanted ambient noise.

Galaxy S22 series smartphones have been launched at a starting price of INR 72,999 for Galaxy S22 (8/128GB), going up to INR 118,999 for Galaxy S22 Ultra (12/512GB).

Galaxy S22 Series

Samsung recently unveiled Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 in India. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with the pro-grade camera and performance of the S series to set the new standard for premium smartphones. Built with a bold, sustainably conscious design, Galaxy S22 and S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic.

Galaxy S22 Series Pricing

The Galaxy S22 and S22+ empower users to enjoy new levels of creativity and self-expression, while the S22 Ultra combines the best of the Note and S series’ features, setting a new standard for premium smartphones.

In case you missed it, check out the video below to view a replay of the event:

Pre-bookings for Galaxy S22 series, Samsung’s most powerful and premium smartphones, will start on February 23 in India. Samsung also announced exciting offers for pre-booking customers to make their purchase of Galaxy S22 series more rewarding.

Customers pre-booking Galaxy S22 Ultra will get Galaxy Watch4 worth INR 26999 at just INR 2999.

Galaxy Watch4 series comes with powerful health and wellness tracking features that allow users to track body composition, sleep pattern, blood oxygen level and pulse among others, making it a perfect daily companion.

Customers pre-booking Galaxy S22+ and Galaxy S22 will get Galaxy Buds2 worth INR 11999 at INR 999.

Galaxy Buds2 provide premium sound quality for immersive audio experience and are equipped with advanced Active Noise Cancellation (ANC) technology that blocks out unwanted ambient noise.

Additionally, Galaxy S and Galaxy Note series customers will get an upgrade bonus of INR 8000 while other device holders will get an upgrade bonus of INR 5000. Alternatively, customers who opt to purchase these devices via Samsung Finance+, can avail a cashback of INR 5000.

Consumers in India can pre-book their Galaxy S22 Ultra, Galaxy S22+, and Galaxy S22 at leading retail outlets, Samsung Exclusive stores, Samsung online store and Amazon.in from February 23 to March 10. Galaxy S22 Series will go on sale from March 11, 2022.

Samsung recently unveiled Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 in India. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with the pro-grade camera and performance of the S series to set the new standard for premium smartphones. Built with a bold, sustainably conscious design, Galaxy S22 and S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic.

Pricing

Samsung, India’s most trusted smartphone brand, today unveiled its most premium flagships – Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 – in India. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with the pro-grade camera and performance of the S series to set the new standard for premium smartphones. Built with a bold, sustainably conscious design, Galaxy S22 and S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic.

“With the launch of the Galaxy S22 series, we are rewriting the rules of innovation and pushing the limits of what a smartphone can do. For the first time, the Galaxy S22 Ultra will bring together the best of the Galaxy Note & S Series. Galaxy S22 Ultra comes with a built-in S Pen, advanced Nightography capabilities, and battery life that lasts over a day, making it our most powerful Ultra device yet. The Galaxy S22 Series is designed for creating content, advanced video capturing, editing and sharing capabilities that will truly make your everyday epic,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.

Meghna captures the moment as Senior Director and Head of Product Marketing, Aditya Babbar reveals the Galaxy S22 Series in India

Galaxy S22 Ultra: Samsung’s Most Powerful Phone Yet

The built-in S Pen in Galaxy S22 Ultra is the fastest, most responsive S Pen we have ever made. With 70% lower latency, you can write and draw more naturally on your S22 Ultra’s expansive screen, and explore apps in new ways. With the S Pen, the S22 Ultra embraces the legacy of the Note while opening up new ways to be creative and get things done. The result is a mobile experience unlike any before.

With seamlessly integrated camera lenses and a sleek metal frame that creates a mirrored effect, the Galaxy S22 Ultra represents the best of cutting edge design. Luxurious glass and haze finishing adds an elegant touch to S22 Ultra’s reimagined linear, floating layout – complete with Galaxy Note’s iconic sharp angles.

Galaxy S22 Series: Stunning Photos and Videos, Day or Night

Galaxy S22 Ultra lets you capture footage that is instantly post-worthy – in any lighting conditions. Galaxy S22 Ultra is built with a 2.4um pixel sensor – Samsung’s largest pixel sensor ever, so you can shoot great photos and videos. The S22 Ultra’s advanced Super Clear Glass lens helps you take smoother and clearer night time videos without flares. With the video Auto Framing, your camera always captures exactly who you want, whether that’s one person or ten. Galaxy S22 Ultra comes with quadruple-lens camera with 100X Space Zoom and powerful dual-tele lens making it Samsung’s most powerful camera.

The Nightography feature in Galaxy S22 Ultra, S22+ and S22 brings new camera enhancements that let you snap crisp, clear videos on both the front and back cameras, whether you are recording during the day or night. Galaxy S22 and S22+ have 23% larger sensor than S21 and S21+ and come with Adaptive Pixel technology, helping the camera let in more light, draw out details, and capture colours that make your content pop, even in the dark. Both Galaxy S22 and S22+ are built with a powerful 50MP main camera, 10MP telephoto-lens with 30X Space zoom, and 12MP ultra-wide lens, so you always get high quality shots at the click of a button. All three devices also come with advanced VDIS technology which minimizes vibrations, so you get smooth, sharp footage even when you’re on the move.

Galaxy S22 Ultra, S22+ and S22 are packed with new AI supported features like Portrait mode & Auto Framing, which can make all photos & videos look professional. All three smartphones – Galaxy S22 Ultra, S22+ and S22 – come with Expert RAW app to deliver a DSLR-like experience. With the ability to save photos in RAW format up to 16bit, you can take more control over your edits with more of your images’ data. And just like a DSLR camera, you can brighten or darken your photos with ISO settings and shutter speed, adjust white balance to make your photo more warm or cool, and manually focus on your desired subject to get your images looking exactly the way you want.

Galaxy S22 Series: Unbridled Power and Performance

Galaxy S22 Series comes with the latest 4nm Snapdragon® 8 Gen 1 Mobile Platform in India which powers Samsung’s most advanced AI and ML processing. It also features Wi-Fi 6E, up to twice as fast as Wi-Fi 6 so that you can enjoy unrivaled performance on all your most-used apps, whether you’re gaming, streaming, or working. All that power runs on Galaxy S22 Ultra’s powerful battery, which gives you more than a full day of use in a single full charge. S22 Ultra also supports 45W super-fast charging, so you can record more than 50 minutes of video – after a 10-minute charge.

Galaxy S22 Ultra comes with immersive 6.8-inch, Dynamic AMOLED 2X display that produce a peak brightness of 1,750nits to bring everything to life in stunning detail. Galaxy S22 and S22+ come equipped with a Dynamic AMOLED 2X display, designed for the best in gaming and watching. Galaxy S22 comes with premium 6.1-inch display and Galaxy S22+ sports 6.6-inch display. Galaxy S22 has a peak brightness of 1,300nits while Galaxy S22+ features a peak of 1,750nits.

Galaxy S22 Ultra, S22+ and S22 are equipped with Vision Booster technology that enables their screen to intelligently adjust brightness throughout the day, making sure you get the best possible view of your content even in bright sunlight.

Design to Perfection and Built to Last

The Galaxy S22 Series presents Samsung’s most durable mobile devices yet. Galaxy S22 and S22+ are the first S series models made with Armor Aluminum – our strongest aluminum frame, so you can take your phone anywhere with peace of mind. The Galaxy S22 series is also the first smartphone to feature new Corning® Gorilla® Glass Victus®+. The S22 series devices are equipped with this tough glass on the front and back, so you can worry less about accidental drops.

Four Generations of Upgrades

As part of our commitment to giving users the best possible mobile performance and experience, the entire Galaxy S22 series will be supported by up to four generations of Android OS upgrades. Now millions of Galaxy users can take advantage of the latest security, productivity and other exciting new features, for longer. Samsung will scale this effort across our product line-up to ensure you’re fully supported across your Galaxy ecosystem.

Security You Can Trust

The Galaxy S22 series is secured by Samsung’s powerful Knox Vault security platform, which includes a secure processor and memory that completely isolates sensitive data like your passwords, biometrics or Block chain keys from the phone’s main operating system. One UI’s privacy dashboard and Indicator make it easy to see which apps are accessing your data and camera, so you can decide whether to grant or deny permission to each app. The Galaxy S22 series also introduces several new security features, including the ARM micro architecture, which helps prevent cyber-attacks that target your operating system and memory. Plus, the Galaxy S22 series brings you Samsung Wallet – a seamless, convenient and secure experience to make everyday life easier. Samsung Wallet combines digital payment, ID, keys and asset management into one tool to simplify your routines, from showing your student ID to compiling travel documents before a flight.

Innovation that’s Sustainable

The Galaxy S22 series revolutionizes smartphone design by prioritizing eco-conscious innovation. The Galaxy S22 series’ key bracket and the inner cover of the S Pen are made from materials containing 20% recycled discarded fishing nets while the packaging is made more sustainable by usage of 100% recycled paper and a protective film that uses recycled plastic. Galaxy S22 Ultra comes in three nature-inspired colour options including Phantom Black, Phantom White, and Burgundy. Galaxy S22 and S22+ are available in Phantom Black, Phantom White, and Green.

Pricing

Samsung Electronics established a design identity for the Galaxy series with the belief that originality derives from the combination of deep reflection, extensive research, time and effort. Following this process enables new values to be added that elevate the standards for premium smartphones. This is how Samsung has continuously managed to enhance Galaxy smartphones’ designs while maintaining essential values.

Read on to learn more about how Samsung refined the Galaxy S22 series’ design.

The Essence of Originality

For the Galaxy S series, Samsung has always aspired to develop a simple and flat form that harmonizes technology and design without exposing the boundary between them. With smooth, beautiful lines that resemble the curvature of sand dunes, moderation and solidity coexist in the Galaxy S series’ simplified form.

Bold Geometry

The Galaxy S series’ design philosophy prioritizes capturing only the most essential elements in order to establish a unique identity. In the case of the Galaxy S22 series, that means equipping the devices with a flat design and a symmetrical front and back. Details on the sides have been pared down to ensure that the smartphones look sleek and smooth from any angle.

In addition, the Galaxy S22, S22+ and S22 Ultra’s camera layout has been rearranged to establish a design identity that the Galaxy S series will maintain going forward. In particular, the camera of the Galaxy S22 and S22+ has been positioned in such a way that it is equidistant from the devices’ horizontal and vertical edges, creating a more refined impression.

A Seamless Combination

The Galaxy S22 and S22+ both feature analogous colors in their metal camera housings and bodies, creating a sense of unity. The sleek, flat line drawn by the side frame separates it from the camera housing, creating a clean-cut appearance. The camera system, its waterproof structure and the angle of the camera housing were all redesigned and delicately refined and simplified.

Newness Beyond Innovation

Samsung designers continuously strive to raise the bar for premium smartphones even further with innovations that enhance Galaxy devices’ unique identity. Accordingly, the Galaxy S22, S22+ and S22 Ultra demonstrate how Samsung has been delivering the best performance and technology while also considering ways to make it easier for users to utilize the devices and express themselves.

An Optical Illusion

The Galaxy S22 Ultra combines superior performance with a sophisticated design. Here, the scope of the Galaxy S series has been expanded by inheriting the Galaxy Note series’ simple yet sturdy design identity, which is optimized for the S Pen.

As a camera’s performance increases, it tends to grow larger and protrude more from the design. To prevent the Galaxy S22 series’ camera from sticking out, Samsung minimized the camera’s size by optimizing its design. The camera’s mirrored metal frame establishes a brand new look with a specialized finishing method that creates the impression that the camera is floating above the device’s body. These features allow the camera to harmonize with the body. The result is an elegant design that does not protrude too far and includes a mirrored metal frame that reflects the color of the device depending on the angle.

A Versatile S Pen That’s a Joy To Use

The Galaxy S22 Ultra’s built-in S Pen offers a more creative and joyful mobile experience by allowing users to write and draw on the device’s expansive screen. With 70% lower latency, the new S Pen allows users to enjoy a more realistic experience that feels like putting pen to paper.

What’s more, users can also open apps more easily with Compact Mode in the Air Command menu, and the Samsung Notes experience has become even more convenient. When users want to save a link or a web page, they can do so easily using Samsung Notes in a pop-up or split screen and keep the page they were viewing open.

Expand Your World

One UI expands what users can do with the Galaxy S22 series. For example, when frequently used widgets are grouped using the Smart Widget function, widgets that users will find useful depending on the time and location will be automatically displayed. There’s a widget to notify users of upcoming events, as well as one that indicates when their Galaxy Buds’ batteries are low. Removing the need to open multiple widgets at once enables the home screen to be used more efficiently.

The camera has also been enhanced to allow users to take high-quality photos and videos of distant subjects and in low-light settings. Functions that improve the sharpness of selfies and remove the moiré patterns that appear when capturing TV screens or monitors have also been added to the gallery, providing a new photo-remastering experience. The photo editor’s automated AI eraser intelligently detects and removes shadows and light reflectors in a more efficient manner than if users were to select and erase objects manually.

Furthermore, the newly introduced Samsung Wallet¹ feature combines digital payments, ID and asset management in one convenient and secure place. This simplifies users’ daily routine by providing layers of security to protect their private information.

Designs That Reflect Their Era

With Galaxy devices’ designs, Samsung strives to deliver an optimal mobile experience that factors in users’ unique preferences and lifestyles. With designs that evolve with the times, Samsung enables users to use their mobile devices as they wish, supporting more enjoyable mobile experiences that put users in charge of their daily lives. Continuing to do so allows Samsung to create more value and a brighter future for communities and society.

Trendy Yet Classy

The Galaxy S22 series’ colors are both unique and contemporary — classic and premium, but trendy as well. Each device is available in Phantom Black, Phantom White and Green. The Galaxy S22 and S22+ are also available in Pink Gold, while the Galaxy S22 Ultra is available in Burgundy.

The refined Phantom Black hue showcases the Galaxy S series’ premium value, while the pure Phantom White complements the reflection of the metal body, projecting a message of hope and positivity. Green reflects the current times and encompasses a variety of tastes, while Burgundy accentuates the premium value and the modern and unique feel of the Galaxy S22 Ultra. A double layer nano coating adds rich tone and texture to the Pink Gold edition, revealing a variety of colors that go beyond the limits of a standard pink.

More Customization

While the devices’ designs have been simplified and refined, the joy of choosing a smartphone cover is greater than ever. The S-View Flip Cover’s compact display features the same UX as the Galaxy Watch, offering consistent and unified usability. The Frame Cover, meanwhile, offers a choice of two backplates — one clear, one mirrored — so users can easily decorate their device to suit their taste.

The Silicone Cover with Strap combines bold graphics with colors that create a strong impression whenever the smartphone is used, while the transparent Protective Standing Cover features multiple options in terms of kickstand designs and colors, offering users a unique look. A wide variety of cover materials, such as silicon and leather, as well as trendy designs and colors, allow enabling anyone to find a cover design that suits their unique personality.

Reduce & Recycle

The Galaxy S22 series’ design identity is also reflected in its packaging. The number 22 on the package expresses the unity of the camera housing with smoothly permeating graphics, while the bold “S” hints at the smartphones’ stylish and flat design.

The smartphones’ packaging was produced in an eco-conscious manner, utilizing 100% recycled paper. All components, including accessories and manuals, were made more compact to reduce the packaging’s overall volume. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 series with packaging that’s 56% smaller by volume than that of the Galaxy S20.

For years, the Galaxy S series has been setting the standard for premium smartphone designs. Samsung’s ultimate goal for the series is to continuously provide mobile experiences that reflect users’ feedback and evolve in ways that benefit the entire world. Going forward, the company will continue to create innovative experiences that reflect our changing times, break existing boundaries and transcend the limits of what smartphones can do.

* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.

^{1 Official release date is TBD. Feature specifications may vary by country, region, model and carrier.}

Samsung’s latest and most premium flagship smartphone series – Galaxy S22 – will launch with Snapdragon® 8 Gen 1 Mobile Platform in India. All three Galaxy S22 Series smartphones – Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 – will come with Snapdragon® 8 Gen 1 Mobile Platform.

Samsung also announced that customers can pre-reserve Galaxy S22 Series in India by paying a token amount of INR 1999. Customers can pre-reserve Galaxy S22 Series smartphone through ‘Galaxy S22 Pre-reserve VIP Pass’. Pre-reserved customers will also get a Galaxy Smart Tag worth INR 2699 for free. Customers can pre-reserve Galaxy S22 Series smartphones on Samsung India’s e-Store www.samsung.com and Samsung Shop App.

At Unpacked, Samsung unveiled Galaxy S22 Ultra, merging the best of two smartphone legacies – the unrivalled power of the Note series and the pro-grade camera and performance of the S series – to set a new standard for premium smartphones. Featuring a built-in S Pen, advanced Nightography and video capabilities, and battery life that lasts over a day, Galaxy S22 Ultra is the most powerful Ultra device Samsung has ever created.

Samsung also announced Galaxy S22 and S22+ at Unpacked, two flagship devices that power creativity and self-expression. Galaxy S22 and S22+ introduce dynamic cameras with advanced intelligent image processing to make every moment epic. Built with a bold, sustainably conscious design, Galaxy S22 and S22+ are designed to be both beautiful and environmentally conscious.

Samsung is also committed to giving users the best possible mobile performance and experience. The entire Galaxy S22 series will be supported by up to four generations of Android OS upgrades, helping millions of Galaxy users take advantage of the latest security, productivity and other exciting new features, for longer.

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.