We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

The packaging for the Galaxy S21 series contains just 4%² of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products

Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app* for QLED TV helps people with Color Vision Deficiency (CVD) identify their personal visual deficiencies through the app. Based on the individual’s results, QLED TVs, featuring 100% color volume, adjust the color settings on the display, allowing viewers with CVD to enjoy a viewing experience with more optimized colors.

“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”

Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected**, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.

Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal results. To offer an easy method for people to identify CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital test that uses the concept of color filters and mathematical modeling to identify CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives people with CVD the opportunity to see the world through their QLED TVs in more optimized color.

The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the test through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s results.

The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.

Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.

*This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

**Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

*** *Updated on March 5th, 2019: Updated the effects of the SeeColors app

These are just some of the major enhancements that users will get with the Galaxy S8. Explore some of the other ways Samsung’s newest flagship smartphone opens up a galaxy of possibilities.

A latest addition to the ever-expanding range of Samsung Galaxy accessories, the On-The-Go Adapter (USB Connector) is an in-box item for both the Galaxy S7 and S7 edge. At first glance, it may look like a typical USB connector – but in fact it is allows you to do much more than ever before.

Simple Data Transfer

The first thing most people do after buying a new smartphone is transfer important data – such as contacts, music files, videos, pictures and more – to their new phone from their old devices.

But while this process traditionally involves downloading data to a computer and then uploading it to your new smartphone, you can use the On-The-Go Adapter and the Galaxy S7 and S7 edge’s Smart Switch app to transfer data directly.

Smart Switch allows you to conduct mobile-to-mobile file transfers from iOS, Android, Blackberry and other operating systems, for easy data transfers to your Galaxy devices.

Simply connect the two smartphones together using the On-The-Go Adapter, and a new window will appear on the devices, allowing you to select the files you wish to send and receive. It’s a simple process, and there is no additional software to download or install.

Connecting Keyboards to Your Smartphone

You can enjoy more productivity options by connecting your smartphone with a keyboard. The On-The-Go Adapter lets you connect your Galaxy S7 to a keyboard for a PC-like typing experience. If you are using a wired keyboard, you can simply connect your smartphone to the keyboard with the USB Connector.

If your keyboard is wireless, simply connect the keyboard’s receiver with the On-The-Go Adapter and smartphone will automatically recognize the keyboard.

Read and Share Flash Drive Files

The On-The-Go Adapter also lets you read and share PowerPoint, Excel, PDF and other document formats from USB flash drives in the same way as you would with a PC. Simply connect the flash drive to your phone with the On-The-Go Adapter and it is ready to use.

Fast Battery Boost

Running low on battery? The On-The-Go Adapter also allows you to charge your Galaxy S7 or S7 edge using battery power from another phone – ideal when you are out and about, or when power outlets are hard to come by.

1. Customizable App Shortcuts on Lock Screen

When the Galaxy S7 and S7 edge are locked, two apps can be placed in the lower corners for easy access. Choose the apps you use the most—whether the camera, phone, photo gallery, S Health or even third-party apps—and the Galaxy S7 and S7 edge can provide you with faster access.

How to Set Up: Setting > Lock screen and security > Info and app shortcuts > App shortcuts

2. Multiple Lock Screen Images

For your Lock screen’s wallpaper, you can now select multiple images from your Gallery to change the look each time you check your lock screen. It allows you to choose up to 30 images.

In addition, if you long press the display while the lock screen is on, the time and other information on the display disappear leaving only the wallpaper image. That allows you to see your lock screen image without interference from any on-screen information.

How to Set Up: Settings > Wallpaper > Lock screen > Select From Gallery and choose the photos (up to 30)

3. More Ways to Manage Apps from Home Screen

With the Galaxy S7 and S7 edge, you can now easily move apps around your home screens and search for apps more simply.

To move icons to different Home screens, long press an icon, and then drag it to the Move apps icon on the upper right. The Move apps is a temporary container for managing several applications at once. Then tap or drag it to move it to another page.

In addition, you can look for an app by name in the app tray by selecting “Search” at the top of the screen.

4. Show All Apps on Home Screen

Usually downloads all go to an app tray, but if you don’t like that way of organizing them, the Galaxy S7 and S7 edge give you an alternative method. Choosing “Show all apps on home screen” gets rid of the app tray, and moves all the apps to the Home screens.

How to Set Up: Settings > Advanced features > Galaxy Labs

5. Identify Unsaved Callers

When you receive a call from a number not in your address book, the Galaxy S7 and S7 edge can check to see if that phone number is suspected of being a spammer or even a fraud-related number, and what the risk level is. Depending on that analysis, you can choose to block or report the number.

How to Set Up: Settings > Advanced features > Identify unsaved numbers

6. Display Scaling

Display scaling lets you optimize the DPI (Dots Per Inch) settings of your display. You can either choose to stay as Standard or change to Condensed. Condensing your display lets you view more content on the screen at one time with smaller icons, controls, and text.

How to Set Up: Settings > Display > Display scaling

7. Icon Backgrounds

For the Galaxy S7 and S7 edge, the look of the icons has been updated to be more unified and natural. For native apps, the icons all come in a “squircle” shape (a square with rounded edges), creating a pleasing and organized appearance. For third-party apps, users can turn on the Icon background, which creates a squircle container background for all those icons, too, unifying the look of all of a user’s apps. In addition, many icons now offer two different styles—a traditional flat look, and a more 3D look.

How to Set Up: Settings > Display > Icon backgrounds

8. Schedule Auto Restart

Often restarting a device is one of the best ways to keep it running efficiently, as it clears out the system and ensure new apps and updates are operating properly. Auto restart ensures that your Galaxy S7 or S7 edge gets a regular restarting, so you don’t have to worry about remembering to do it manually. The function also takes care to prevent restarting from happening at inconvenient times, so it only occurs when the screen is turned off and the device is not in use, but there is at least 30 percent of the battery power remaining.

How to Set Up: Settings > Backup and reset > Auto restart

In addition to these innovative features newly added to the Galaxy S7 and S7 edge, a variety of other useful functions are also available on these flagship Galaxy devices.

9. Always On Display

Now you can check on notifications, missed calls, the time, date and more without ever unlocking your display. Always On Display puts that information right on your screen, freeing you from activating your display to check them, and without draining your battery.

How to Set Up: Settings > Display > Always On Display

10. Cross App

With Cross App, you can use apps from within certain other apps. For example, while chatting with a friend in the Messages app, you can access photos and videos and share them, or open a URL and check out a web page, all without exiting the messenger first.

Cross App is automatically integrated with the Galaxy S7 and S7 edge. When using the Messages app, just click on the paperclip icon on the left of the Enter message panel. That gives you the choice of Camera, Gallery or Other. Camera lets you take photos or record video and send it directly to the person you are chatting with. Gallery lets you select photos and videos saved on your device. Other offers a range of apps, including Audio, Voice recorder, Memo and more.

11. Game Launcher

The Galaxy S7 and S7 edge are gamer-friendly devices, and both come with an app that makes gaming even better. Game Launcher lets you maximize your game-playing time through a variety of power-saving options. You can also turn off all notifications so nothing interrupts your gaming and lock the Recent and Back keys to prevent accidentally exiting a game. In addition, you can also take screen shots, record games and share them with friends.

How to Set Up: Settings > Advanced features > Game > Game Launcher

12. Smart Switch

Smart Switch, which makes it easy to transfer your old data to a new Galaxy device, has gotten an upgrade for the Galaxy S7 and S7 edge, with a new home layout, better app data recovery, and other improvements. A USB connector (On-The-Go Adapter) also comes with the Galaxy S7 and S7 edge, ensuring you can transmit data easily from the moment you unbox your device. Allowing transfers from devices with different operating systems, Smart Switch is a convenient way to move all your files, including contacts, chat messages, photos, calendar, apps and music.

How to Set Up: Settings > Backup and reset > Open Smart Switch

13. Quick Dial

Quick Dial makes calling your contacts faster and easier. Once enabled, you just need to give the home key a long press (even if the display is off), and then speak the name of the person you want to call. Quick Dial takes care of the rest. Also, the feature’s machine learning allows your device to become more familiar with your voice over time, thus increasing the device’s functionality as you use it more often.

How to Set Up: Settings > Advanced features > Galaxy Labs > Quick Dial

14. Tasks edge

This is a function only on the Galaxy S7 edge model. Just as People edge puts your most important contacts right into the curved edge screen for easy access, and Apps edge does the same for your favorite apps, Tasks edge lets you assign a shortcut for your most common tasks. Setting an alarm, composing a text message or creating an event can be assigned to the edge of the display, for fast, easy access.

How to Set Up: Settings > Edge screen > Edge panels

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Youngho Seo and Seonyoung Park of the Mechanical R&D, and SeungChul Choi and Chulwoo Park of the Advanced Component Technology, explained what elements went into creating an optimized battery environment and experience for the Galaxy S7 and S7 edge, and the challenges of working to balance the three most important elements of the battery usage triangle – efficient and larger battery size, extended running time, and faster and safer charging.

(From left to right) Chulwoo Park, SeungChul Choi, Seonyoung Park and Youngho Seo

Q. What are some of the challenges of developing smartphone batteries?

Youngho Seo: Customers often feel that their battery on their smartphone is not enough — they want it to last longer. Although it should be possible to increase battery capacity to meet the user’s expectations, there are technical difficulties at play that make it difficult to do so. Finding ways to overcome these obstacles is the toughest challenge in battery development.

Seonyoung Park: Another challenge in battery development is the long trial period. Smartphone batteries have to be tested for many years in order to prove they deliver the same performance, even after hundreds of recharges. This obviously takes a long time.

Q. What did you focus on the most in working to improve the battery of the Galaxy S7 and S7 edge?

Youngho Seo: A key focus was to improve the battery’s energy density, which is the amount of energy stored in a specific size of a physical space. We were determined to design a battery with increased capacity—but without adding any bulk—in order to preserve the Galaxy S7’s compact design. As a result, higher energy density was applied to the Galaxy S7 and S7 edge, equipping both phones with battery capacities of 3,000mAh and 3,600mAh respectively.

Q. What other steps were taken to increase the battery running time of the Galaxy S7 and S7 edge?

Seungchul Choi: In order to extend battery life, it is crucial to have both a larger power storage capacity and minimal electricity consumption rate-per-hour. Power consumption will increase unless battery usage is optimized by adding components like the smartphone chipset design to its application. To extend the Galaxy S7’s battery life, we worked across the many departments that led the development of the Galaxy S7 at every stage — from planning to verification. When too much energy was used while developing new features, we conducted thorough reviews and worked together on solutions to provide the same function while consuming less energy.

In addition, various options were introduced to the new phone to reduce energy consumption, such as the App power saving feature, which is a function that lets users set a specific time during which the application is inactive and can save power within the Smart Manager.

Q. Have you made any improvements to the battery to reduce the charging time?

Chulwoo Park: Samsung has provided a fast-charging feature since 2014 when we launched the Galaxy Note4. When the Galaxy S6 launched last year, we added algorithms to enhance stability during fast charging. In the Galaxy S7 and S7 edge, the usability has been improved even further with the addition of a new algorithm for longer battery life.

The fast charging technology needs to not only save time – but do it safely. We do this by ensuring that there is no excess electricity inflow through the product other than the amount required for charging. This is possible through bilateral communication, which monitors the power charging levels between the device and charger. In addition, safety features inside the charger protect the smartphone and battery against possible issues such as dirt, or water interference.

Specifically, the Galaxy S7 and S7 edge have a seven-step safety feature that is applied to the charger and battery to enhance consumer protection.

Q. Since the Galaxy S7 and S7 edge are water and dust resistant, would it be safe to charge them when they’re wet?

Chulwoo Park: For safety purposes, the Galaxy S7 and S7 edge have an ID pin in the USB port that will detect that the device is connected to the charger. If a foreign substance like water is sensed by the ID pin, the charger will not work. It is recommended that phones are kept free from moisture and any other foreign substance before charging.

For some artists, labels like “painter,” “musician,” and “fashion designer” are a comfortable fit. But for people like Henrik Vibskov, they are merely constraints.

He is a leading light in the fashion industry – musicians such as Björk, M.I.A., LCD Soundsystem and Franz Ferdinand have proudly sported his designs. However; Henrik is not content to simply clothe music’s biggest stars. When he is not designing new collections, Henrik keeps himself occupied as drummer with his own project Mountain Yorokobu, signed to Fake Diamond Records, and also toured with Trentemøller.

The creativity doesn’t stop there. Henrik is also an award-winning installation artist, an art professor and a prominent figure in the “New Nordic Movement” of media gurus.

In fact, he believes that constant reinvention is at the heart of the creative process. When asked about what pushes him to create such a diverse portfolio of work, Henrik remarked, “I am always inspired by people who challenge themselves to go out there and try something new, to challenge perception and create progress.”

“In the brave new world of multi-discipline art creation, technology can be a powerful tool. If you can make technology as mobile as you are, then the sky is the limit.”

In the Samsung’s flagship range, Henrik believes he has found a device that truly embodies what he aims to achieve and empowers his multifaceted lifestyle. “Samsung is motivated to redefine what a phone can do,” he says.

With the Galaxy S7 in hand, new-school artists like Henrik explain they can enjoy not only creative freedom, but also the flexibility needed to break down interdisciplinary boundaries.

In particular, Henrik says that the Gear VR and Gear 360, compatible with the Galaxy S7 and S7 edge, have opened up a new channel of ideas and creativity for him.

“It’s a completely new way of thinking, seeing and experiencing the world both near and far from home,” says Henrik. ”It allows me to fully immerse myself in an entirely sensorial experience that stirs my creative senses. I’m interested to see how I can incorporate this progressive technology into my art and design.”

Check out the stories of fellow innovators Alek Wek, South Sudanese supermodel, and Kelli Samuelson, female cycling pioneer, also featured in this series.

Samsung Electronics today announced the launch of its much-awaited flagship devices, Samsung Galaxy S7 and Galaxy S7 edge, in the Indian market. Amongst many other path-breaking innovations, the Galaxy S7 and Galaxy S7 edge bring refined design language, advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences.

“I feel proud when I see the evolution of mobile devices that we have brought from our first mobile phone in 1988 to the current series of Galaxy S smartphones. This evolution is also a testimony to our commitment to our consumers and to bring meaningful innovations that will enhance their smartphone experience not just in the present, but also in the future. Galaxy S7 and Galaxy S7 edge take a bigger leap by reimagining what a smartphone can be,” Mr. Ken Kang, Managing Director, Mobile & IT, Samsung India Electronics, said.

Introducing the new devices, Mr. Manu Sharma, Director, Mobile Business, Samsung India Electronics said, “Galaxy S7 and S7 edge will offer consumers the ultimate smartphone experience that set new benchmarks in the global mobile space, with cutting-edge design and extraordinary performance. Innovations such as Dual Pixel technology in Galaxy S7 & Galaxy S7 edge camera delivers brighter and sharper images, even in low light and Samsung Concierge offer more personalized experience for users.”

Innovating in India, for the world

Samsung R&D in India played a significant role in the development of the new devices, with many engineers involved in the expansion of the My Galaxy platform to cater to the needs of premium users in India with Samsung Concierge. The unique consumer engagement platform has been customized to offer valuable services such as My Assistant, Phone pick up and drop, Fast Track service and Live Chat.

The Indian R&D team also contributed to developing the Motion Panorama feature that will enable consumers to capture live events in great detail by capturing every piece of dynamic motion. Additionally, the Spotlight Selfie feature that provides consumers a studio-like environment with virtual light source, was developed in India.

Other features like Game Mode Power/Memory Saving Solutions, Enhanced Internet Browser, Voice over LTE, Enhanced Messaging, In-Car experience, Voice Interface, Gallery and Gear Manager have significant contribution by Indian R&D.

The India R&D team has expanded on the Open Theme platform that allows for a greater personalized experience allowing users to download from over a 2,000 diverse themes.

Seven Meaningful Innovations:

1. Unmatched design, streamlined for perfection

Galaxy S7 and S7 edge perfect the 3D Thermoforming process, which now brings metal and glass together seamlessly from every angle. Both the devices come with a thinner bezel and a larger immersive screen in the smallest possible frame, with a 5.5” sAMOLED Display for the Galaxy S7 edge and 5.1” display on the Galaxy S7.

The edge screen on the Galaxy S7 edge is now even more powerful and convenient, with quick access to Applications and content.

The new ‘Always on Display’ feature allows users to easily check for updates, without having to worry about unlocking the phone.

2. Life Proof – Built for rain, dust or even a shower

With IP68 water and dust resistance, Galaxy S7 and Galaxy S7 edge come with increased utility without compromising on the design. The devices can sustain up to 30 minutes submerged in a meter and a half of water.

3. Professional grade Camera – High quality images no matter the time of day or place

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel; the camera has a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving users a complete immersive visual experience.

4. Advanced Performance – More power than you need

Samsung has also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processor and battery ensure longer playing time, and the internal cooling system keeps the device from overheating.  Galaxy S7 and S7 edge come with 3000mAh & 3600mAh batteries, respectively. The Galaxy S7’s CPU is about 44 percent more powerful than its predecessor. Samsung has also added a dramatically enhanced GPU – which does the heavy lifting for graphics. This is about 60 percent more powerful than the one in Galaxy S6.

Gaming gets serious with the new Galaxy S7 & Galaxy S7 edge. Even the most graphic heavy games run ever so smoothly with significantly less lag and battery drain. The smartphones do not heat up easily, allowing gamers to keep their cool and focus on winning when the game heats up. The new flagships now have Game Launcher and Game Tools, which lets the user control everything from battery usage to interruptions.

Samsung’s latest advances in graphics set a new industry standard. Both Galaxy S7 and S7 edge are the first smartphones with Vulkan: the next generation graphics API that was brought to life in partnership between Samsung, Google and Khronos group. Vulkan delivers PC-quality gaming experience on a device you can hold in your hand.

5. Connectivity – Best network performance

Galaxy S7 and Galaxy S7 edge are powered with LTE Cat 9 connectivity.

Both the new smartphones deliver powerful performance with the hybrid SIM card slot. Adding to the convenience, it allows users to insert a microSD card up to 200GB of additional storage. The same tray can be converted into a hybrid dual SIM card slot to get the best of voice and data plans.

6. Phone+

Samsung continues its commitment to a connected ecosystem with partners and developers that ultimately benefit consumers. With the all-new Galaxy S7 and S7 edge at the center, the seamlessly connected devices expand what your phone can be. With meaningful partnerships that redefine the experiences users can have. The unified integration with Gear S2 and Gear VR gives Galaxy users more opportunities and a better experience.

7. The Full Galaxy Experience – Samsung Concierge powered by My Galaxy

Powered by My Galaxy, Samsung Concierge is a unique platform for premium Galaxy S7 and Galaxy S7 edge users. The service offers an exclusive after sales promise of Red Carpet Care and special privileges like My Assistant, Phone Pick up and Drop, Fast Track Service and Live Chat with Samsung customer service.

Price & Availability

Samsung Galaxy S7 and Galaxy S7 edge are available at an attractive price of INR 48,900 (32 GB) and INR 56,900 (32 GB), respectively.

Galaxy S7 and Galaxy S7 edge will be available in India starting from March 18, 2016 in Black Onyx, Gold Platinum and Silver Titanium colors. The pre-booking opens from March 8th for both the devices and continues till March 17, 2016. All customers who pre-book during this period will receive a Gear VR free with the device.

Samsung has partnered with Vodafone, which will offer twice voice and data for the first 6 months to select Vodafone Red plan customers.

Samsung is also offering multiple mobile accessories like Clear Cover, Battery Pack, Flip Wallet, LED View Cover, S View Cover, Clear View Cover and Wireless Charger Stand on the purchase of the new smartphones.

Galaxy S7 and Galaxy S7 edge Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

Advanced Camera: High Quality Images No Matter the Time of Day or Location

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture, and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

Refined Design and Function

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

Enhanced Performance: From Charging to Gaming

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.

Samsung also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

The Galaxy Experience

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.

Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.

Galaxy S7 and Galaxy S7 edge will be available starting mid-March 2016.

Galaxy S7 and Galaxy S7 edge Product Specifications

For more product information, please visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.