The Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 have achieved remarkable success, with 45% of pre-orders originating from tier 2 cities and beyond. This underscores a growing demand for foldable devices in these regions, establishing them as a new frontier with immense growth potential. The surge reflects not only the widespread appeal of foldable smartphones but also the shifting consumer landscape, where innovation is no longer confined to metropolitan hubs.

Given this unprecedented success, Samsung is confident of matching the pre-orders secured for the S26 series launched earlier this year, signalling widespread adoption of foldable technology.

“The overwhelming response to our new Galaxy Z series highlights India’s increasing demand for innovative technologies that enhance productivity and unlock creative potential. These devices, offering personalised Galaxy AI experiences, are not only Made in India but also supported by our robust Indian R&D capabilities tailored to meet the dynamic needs of Indian consumers. With 45% of pre-orders originating from Tier 2 cities and beyond, we are observing the rise of a promising growth market with significant potential,” said JB Park, President and CEO, Samsung Southwest Asia.

Galaxy Z Fold8: Built for Discovery

The Galaxy Z Fold8 introduces a new foldable experience designed around how people consume content throughout the day. Its 10:16 cover display offers a natural smartphone experience for messaging, browsing and watching short format videos, while the 4:3 main display transforms into a larger canvas for reading, gaming, streaming and multitasking. When rotated, the display ratio becomes better suited for reading articles and e-books.

Weighing just 201 grams, Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet. It combines a Snapdragon 8 Elite Gen 5 for Galaxy processor with a 4800mAh battery to deliver responsive performance and all-day endurance.

Samsung has also redesigned the display structure with new Flex Titanium technology, helping make the device thinner while improving durability and reducing crease visibility over time. The display supports up to 3000 nits of brightness, Vision Booster and a low-reflection finish for improved outdoor viewing.

For photography and video, Galaxy Z Fold8 features dual 50MP cameras for consistent image quality across wide and ultra-wide perspectives. Dual Recording captures both sides of a moment simultaneously, while My FanCam automatically tracks a selected subject and reframes footage for social-ready videos.

Galaxy Z Fold8 Ultra: The Ultimate Productivity Foldable

Galaxy Z Fold8 Ultra brings Samsung’s Ultra experience to the foldable category. Its expansive 8-inch main display creates a larger workspace for multitasking, content creation and AI-powered workflows, while its slim 4.1mm unfolded design weighs just 215 grams.

The device features a 200MP main camera with HDR support in 200MP mode, a new 50MP ultra-wide camera, enhanced Nightography and professional video tools including 8K recording with APV codec and Cine LUT support that gives users greater flexibility during editing and post production.

Powered by Snapdragon 8 Elite Gen 5 for Galaxy, Galaxy Z Fold8 Ultra is engineered for demanding workloads. It combines a large 5000mAh battery, new dual-path 45W fast charging architecture and an expanded graphite cooling system to sustain performance during intensive multitasking and AI applications.

Galaxy Z Flip8: AI in Your Pocket

Galaxy Z Flip8 is Samsung’s slimmest and lightest Flip device yet, designed for users who want fast interactions and AI-first experiences in a compact form factor.

The reimagined FlexWindow becomes an AI-native interface that surfaces apps, insights and actions directly on the cover screen. Users can access Now Brief for personalised updates, use Gemini Intelligence without unfolding the device and complete connected actions through voice or the side key.

Galaxy Z Flip8 also expands Samsung’s signature Flip camera experience. Its 50MP camera is powered by the ProVisual Engine for improved portraits and natural skin tones. Flex Mode enables hands-free shooting from multiple angles, while features including Camcorder Grip with Zoom Rocker, Super Steady with Horizontal Lock, FlipShot and Mirror View make capturing and sharing content easier.

Galaxy AI Designed for Foldables

The new Galaxy Z series introduces Galaxy AI experiences optimised for foldable devices. Now Brief delivers personalised daily insights and recommendations. Now Nudge helps users move from information to action by surfacing relevant next steps during conversations. Gemini Intelligence supports requests across apps and services, while Gemini Notebook brings together notes, files, recordings and images into a single workspace with AI-generated summaries and reports.

Galaxy AI also works seamlessly with the Galaxy Watch Ultra2 and Galaxy Watch9 to create connected experiences that span devices throughout the day.

Privacy Built In

Samsung continues to strengthen on-device AI security with Samsung Knox, combining on-device personalisation with user-controlled cloud processing. Personal Data Engine, Knox Enhanced Encrypted Protection, Knox Vault and new One UI 9 AI transparency features give users greater visibility and control over how AI uses their information. One UI 9 also introduces an AI Assistant Activity dashboard, allowing users to review AI actions and settings in one place, alongside enhanced Privacy Alerts that proactively identify potential security risks.

The Galaxy Z Fold8 Ultra starts at INR 199999, the Galaxy Z Fold8 at INR 179999, and the Galaxy Z Flip8 at INR 124999. All models are available with an industry-first 30-month, 0-down payment, no-cost EMI option.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/

Samsung announced that its highly-anticipated new foldable Galaxy Z series smartphones are available for pre-order in India, starting today. The lineup introduces Galaxy Z Fold8, a new foldable designed around immersive content consumption, alongside Galaxy Z Fold8 Ultra for advanced productivity and content creation, and Galaxy Z Flip8, Samsung’s slimmest Flip device, built for self-expression and quick everyday interactions.

Built on seven generations of foldable innovation and user feedback, the new Galaxy Z series offers diverse form factors, all powered by Galaxy AI tailored to different needs. On Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, larger displays support seamless multitasking and productivity, while on Galaxy Z Flip8, its AI-native FlexWindow places relevant information and shortcuts within easy reach. Across the range, Galaxy AI features—including Gemini Intelligence—help users complete tasks in fewer steps while maintaining transparency, privacy and user control.

“The response to our foldable smartphones over the last seven generations reaffirms Samsung’s leadership in a category we pioneered. Consumers are choosing Samsung foldables for their distinctive design and personalised Galaxy AI experiences that enable productivity and creativity. These devices with their cutting-edge hardware engineering and durable design are made in India and supported by our R&D capabilities in the country, helping us create innovations that meet the evolving needs of our consumers,” said JB Park, President and CEO, Samsung Southwest Asia.

Galaxy Z Fold8: New Foldable Experience Focused on Immersive Viewing

The Galaxy Z Fold8 is designed for those who want a foldable that transitions smoothly from quick interactions on the cover screen to more immersive viewing, reading and gaming on the main display when unfolded.

The device—weighing just 201g—is Samsung’s Lightest Galaxy Z Fold yet despite packing a large 4800mAh battery that extends daily use.

Its display adapts to different types of content. When folded, the 10:16 cover screen is designed for tasks such as messaging, social media, web browsing and watching short-form video. When unfolded, the 4:3 main display provides a larger viewing area for games and films while reducing unused screen space for 16:9 content. When rotated, the display ratio becomes better suited for reading articles and e-books.

The Galaxy Z series introduces Flex Titanium, an updated display structure that combines a titanium alloy film with an enhanced titanium plate to reduce crease visibility and withstand repeated folding, pressure and everyday impacts while preserving flexibility.

The main display reaches up to 3000 nits of peak brightness, while Vision Booster and a low-reflection display finish improve outdoor visibility.

The Galaxy Z Fold8 boasts a dual 50MP camera system that delivers hi-res images from both wide and ultra-wide cameras. It is designed to make capturing and editing photos and videos easier across different scenes and shooting conditions. Its Dual Recording allows users to record both sides of a moment while previewing themselves on the cover screen, while My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, reducing the amount of manual editing needed before sharing.

Galaxy Z Fold8 Ultra: The Most Advanced Foldable for Productivity

The Galaxy Z Fold8 Ultra brings Samsung’s highest level of performance, capability and innovation to the foldable category. The device combines a large display, an advanced camera system and hardware designed for demanding workflows, from multitasking to content creation.

When opened, its 8-inch main display provides a large workspace for running multiple applications and creating content throughout the day. It is just 4.1mm when unfolded and weighs a mere 215g, making it Samsung’s slimmest Fold design to date.

Samsung designed the Galaxy Z Fold8 Ultra to give creators greater flexibility from shooting through editing without leaving the device. Its 200MP main camera system captures rich, detailed photos with greater clarity, now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images.

A new 50MP ultra-wide camera brings greater detail to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-ups. Samsung has also improved Nightography for both photos and videos, producing brighter, clearer results in low-light conditions.

For advanced creators, Galaxy Z Fold8 Ultra supports 8K video recording using the new APV codec. Cine LUT tools provide additional colour and tone controls directly on the device, giving users greater flexibility during editing and production.

The Galaxy Z Fold8 Ultra is powered by the Snapdragon 8 Elite Gen 5 for Galaxy platform, which enables smooth multitasking across multiple applications and larger-screen workflows. Its 5,000mAh battery—with 45W fast charging—supports a full day of work, content creation and entertainment while maintaining the slim foldable form factor.

Galaxy Z Flip8: An AI-Native Flip Experience

The Galaxy Z Flip8 is designed for users who want a compact smartphone that supports quick interactions, personal expression and AI-powered experiences. Samsung has redesigned the device around an updated FlexWindow, making the cover display a central part of the user experience. Weighing 180g and just 6.1mm thin, the Galaxy Z Flip8 is Samsung’s slimmest and lightest Flip smartphone to date.

Samsung has reimagined FlexWindow on the smartphone as an AI-native interface that brings apps, information and actions directly to the cover screen. Users can access notifications, AI-powered features and connected tasks without opening the device. Now Brief on FlexWindow presents personalised updates and suggested next steps, helping users move from information to action instantly.

The Galaxy Z Flip8 also expands access to Gemini Intelligence through FlexWindow. Users can activate Gemini using the side key or natural voice commands to complete connected tasks without unfolding the device.

The smartphone builds on Samsung’s Flip camera experience with tools designed for hands-free photography, real-time previews and cover-screen shooting. It features a 50MP camera powered by Samsung’s ProVisual Engine that delivers its most advanced Flip selfie experience, producing detailed portraits, natural skin tones, dynamic background blur and improved image quality.

Flex Mode supports hands-free photography from a wide range of shooting angles. Camcorder Grip with Zoom Rocker provides a more stable and comfortable way for video on the move. Super Steady, now with Horizon Lock, keeps video footage smooth and consistently framed, including selfies recorded using the cover screen. FlipShot allows users to personalise the FlexWindow while capturing mirror selfies, and its Cover Screen Mirror gives users a realistic preview for quick appearance checks before taking a photograph or heading out.

Galaxy AI Introduces More Personal and Proactive Experiences

The new Galaxy Z series represents the next stage of Galaxy AI, with experiences designed for foldable devices where larger displays create additional opportunities for multitasking and contextual assistance.

Now Brief surface relevant information throughout the day based on a user’s routines, interests and daily needs. Now Nudge helps users act on information as conversations develop. AI can suggest relevant next steps, such as checking a schedule, finding a place or saving a location.

Gemini Intelligence enables users to move from a request to a completed task with fewer steps. Users can describe what they need or add screen and image context. App automation now works across 49 supported applications and services, supporting tasks such as finding a restaurant, making a reservation, looking up tickets or continuing an existing booking flow. Notebooks in Gemini can collect notes, images and recordings before organising them into meeting summaries, visual summaries and other structured documents.

Security and Privacy Built into the Experience

As Galaxy AI becomes more personal and capable, users need greater visibility into how their data is used, what AI is doing on their behalf and how they can control those experiences. The new Galaxy Z series combines multi-layered security, on-device personalisation and expanded privacy controls across Galaxy AI.

Samsung Knox protects every Galaxy device from the chip level up, through a multi-layered security approach that includes user-controlled cloud processing and ecosystem-wide protection through Samsung Knox Matrix.

Knox Enhanced Encrypted Protection creates encrypted, app-specific storage environments and Knox Vault adds a tamper-resistant physical layer for sensitive information to keep personal data secure while giving users clearer choice over how AI features operate.

One UI 9 introduces an AI Assistant Activity dashboard that provides a central view of AI automations. Users can review AI actions in one place, move directly to the relevant agent for additional context and adjust settings where needed.

Enhanced Privacy Alerts notify users about potential privacy risks, including unnecessary attempts to access background permissions. These updates are designed to make AI not only more capable but also more understandable and controllable by providing greater transparency, stronger protections and clearer user choices.

Getting Started with the New Galaxy Z series

For those moving from iOS to Galaxy, the updated Smart Switch makes migration easier than ever. By scanning a QR code on their current iPhone, users can wirelessly transfer data without downloading additional apps. With Quick Share’s new AirDrop compatibility, sharing files between iOS and Galaxy devices is now seamless in both directions.

Price and Availability:

Pre-order Offers:

*30M | 0 is available with select NBFC partners: Samsung Finance+, TVS Credit, IDFC First Bank & PFL. With rest of the leading NBFC partners, 24M | 0 can be availed.

Samsung Care+*

To give users peace of mind, Samsung Care+ brings a comprehensive 2 years protection plan, including multiple claims and authorized service support for new Galaxy Z series devices.

Galaxy Forever*

Complementing Samsung Care+, the Galaxy Forever plan offers Samsung Care+ accidental physical and liquid damage protection, along with the flexibility to upgrade or return the devices, backed by an assured buyback value of up to 55%. The benefits of Galaxy Forever can be availed on Galaxy Z Fold8 and Z Fold8 Ultra at a nominal instalment of INR 1084 per month for 24 months with No Cost EMI.

*T&C apply

Here’s what our young teammates have to say about diversity, equity & inclusion at the workplace. 

Samsung India’s service centres across India have gone paperless as part of a global initiative to offer customers an eco-conscious alternative to paper documents through a new global integrated system, strengthening its commitment to developing sustainable practices.

More than 11,000 service centers in 180 countries operated by 40 Samsung Electronics subsidiaries around the world will first adopt the system. This includes India.

At the service centres in India, all documents that were previously issued to customers on paper are now being shared with them over email and WhatsApp, in the process saving 1.5 million A4 sized sheets of paper a month. This also includes replacing internal office work documents at service centres with electronic documents.

The pilot project that was kicked off in July 2021 across the country has so far saved over 16 million A4 sheets of paper.

Apart from the savings in paper usage, what this means for customers is faster transactions at the Samsung service centres and contact-less exchange between consumers and service executives.

“Our service centres across India now follow paperless operations that offer an eco-conscious alternative. This also brings in convenience for customers as it reduces transaction time and they no longer need to take care of physical documents,” said Sunil Cutinha, Vice President, Customer Service, Samsung India.

To facilitate the worldwide change towards paperless documentation, Samsung has upgraded its global service system, the Global Service Partner Network (GSPN), which will allow for electronic documentation to be sent to customers about each aspect of service they receive through an interface supported by various digital communications services around the globe. Through this significant change, Samsung’s customers will gain convenient access to their service-related information and be part of an initiative to protect the environment at the same time.

Through the global campaign, Samsung expects that approximately 6 million liters of water,¹ will be saved each year. In addition, nearly 526 tons of carbon emissions²will be reduced, which can be translated into the amount of carbon absorbed by 61,000 30-year-old pine trees in a year.³

¹ The calculation is based on the amount of water needed to produce a sheet of A4-sized paper that is released by the Korea Environmental Product Declaration.
² The calculation is based on the carbon emissions generated to produce a sheet of A4-sized paper that is released by the Korea Environmental Product Declaration.
³ A 30-year-old pine tree can absorb approx. 8.6 kilograms of carbon dioxide (CO2) per year. (Korea Institute of Forest Research, July 2019)

Since its launch, the Galaxy S22 series has been impressing users all over the globe thanks to a range of exciting events and collaborations put on by Samsung’s regional offices. From features at festivals to capturing the nighttime wonders of historic cities, the leading functionalities of the Galaxy S22 series have been being showcased in a range of innovative ways around the world.

In order to showcase how people have been celebrating the Galaxy S22 series and its next-level camera in unique ways, Samsung Newsroom has curated a list of some of the notable activities that have gone on since the introduction of this game-changing latest entrance into the Galaxy S series.

Going Global With the Galaxy S22 Series

Capturing the Night Using Nightography Mode in Lima, Peru

In Peru, Samsung hosted a vibrant night tour of the country’s capital Lima that allowed participants to capture next-level shots of the city’s distinctive architecture using the Galaxy S22 and its powerful Nightography mode.

As well as getting to experience the beauty of Lima at nighttime, those on the tour were able to document their experiences in full thanks to the S22’s powerful photo and video capturing functionalities. Learn more about the starlit tour here.

Capturing All Aspects of the Creation Process With Fat Cap Sprays and the Galaxy S22 in Germany

Notable graffiti artist, Fat Cap Sprays, is known for his glowing artworks that command attention. But due to the nature of the artist’s work—he often works under the cover of darkness—low lighting conditions have previously made it hard to capture both the artist’s working process as well as the end result.

However, through this exciting collaboration with Samsung, Fat Cap Sprays has been able to create, document and showcase his work from start to finish in almost any lighting condition with thanks to the Nightography mode of the Galaxy S22 series. Learn more about the collaboration and take a look at the video series Fat Cap Sprays and Samsung developed with help of the Galaxy S22here.

Harnessing the Power of the Galaxy S22 Camera for Lollapalooza Brasil

As exciting spaces in which to spend time with friends and enjoy great music, festivals are the perfect events for making memories that will last a lifetime. Lollapalooza Brasil 2022 is one such space at which Latin American music fans can get together and capture their experiences both with their loved ones and their favorite musicians.

In order to ensure that the photos and videos you capture are next-level, Samsung Brazil has put together this handy guide showcasing how the Galaxy S22 is a festival must-have in order to take your photos and videos to the next level. To learn more about how features such as Zoom Lock and Director’s View are the perfect tools for recording your experiences, read morehere.

Keeping Track of the Action With Dual Tele Zoom and More in Jakarta

The parade of Mandalika Moto GP racers held in Jakarta is a must-visit event for locals, tourists and racing enthusiasts alike, offering visitors a first-hand view of the riders and their bikes as they parade through the vibrant city.

In order to capture the parade in all its glory, the Galaxy S22 Ultra’s powerful Dual Tele Zoom, capable of zooming in up to 100x, Director’s View feature and panning shooting functionality let eagle-eyed visitors capture the event just as it happened. Take a look at the stunning and action-packed resultshere.

Samsung Creates A New Guinness World Records Title With Epic Unboxing

In order to bring Galaxy users from all over the country together, Samsung India held a truly epic unboxing event for the Galaxy S22 series across 17 cities including New Delhi, Mumbai and Chennai which saw 1,820 people simultaneously unbox the all-new Galaxy S22 Ultra.

Watch the the most #EpicUnboxing EVER here –

Setting a Guinness World Record, the event showcased the anticipation of Indian Galaxy users for the all-new and ultra-powerful devices, and echoed the enthusiasm felt the world over for the latest iteration of the Galaxy S series. To learn more about this record-breaking act, take a look at the articlehere.

The Galaxy S22 Brings Light to the Darkness Through An Art Installation in Milan

At the core of the user experience of the Galaxy S22, and in particular its camera functionalities, is a fascinating intersection of technology and art. In order to showcase the artistic as well as the innovative capabilities of the Galaxy S22 Ultra and its revolutionary Nightography mode, Samsung unveiled a commanding art installation project in Milan for the public to enjoy.

In collaboration with C2C Festival, Europe’s leading avant-garde event, the immersive art experience, created by visual designer Weirdcore and featuring musicians and composers, paired continuous rays of light with a dark background for a mind-bending experience inspired by the transformative results one can achieve with the Galaxy S22’s Nightography mode. Check out more details of the installation here.

Spotlighting Young Creators, Backed by the Galaxy S22’s Powerful Camera, in Belgium

These days, young content creators have incredible potential, and modern technology is allowing them to create their own stories and share them with others thanks to the leading camera functionalities of devices such as the Galaxy S22 series.

In order to provide a platform for young creators wanting to get their start in the film industry, Samsung held a video contest in partnership with leading Belgian film directors, Adil El Arbi and Bilall Fallah, with selected participants then able to attend workshops and flex their skills with the Galaxy S22 Ultra’s Portrait Mode in order to create compelling, high-quality video stories—even in low-light conditions. Learn more about the competitionhere.

Fostering the Ultimate Galaxy S22 Experience Zone in Guatemala City

Cayalá, a famed tourist destination in Guatemala City, saw its photo-worthy outdoor spaces transformed into an all-new kind of experience with the launch of Samsung’s immersive product experience space to celebrate the launch of the Galaxy S22 series.

With 4 experience zones titled Nightography, S Pen, Reflection and Mirror, visitors have been able to get to know the impressive features and functionalities of the all-new Galaxy S22 series in unique ways alongside the compelling backdrop of the popular Cayalá district. Get a closer look at the vibrant installationhere.

Expressing the Galaxy Experience Through the Power of Music in Colombia

In order to highlight that all of Samsung’s devices have creativity at the core of their experience, Samsung Colombia decided to introduce the Galaxy S22, along with the Galaxy Tab S8 and The Freestyle, through a musical presentation that showcased the true identity of each product.

Featuring musicians, dancers and leading members of the Samsung Colombia community, the presentation not only enthralled guests with its artistic twist, but also showcased the differentiated power of Samsung’s latest devices in impressive fashion. Learn more about this musical experiencehere.

Showcasing the Galaxy S22 Series While Surrounded by History in Breda

Koepelgevangenis, located in Breda, the Netherlands, is a former prison built in the late 19^th-century with a storied history, and has been designated a national monument by merit of its striking architecture featuring a monumental dome.

Understanding that the intersect of where past meets present is the starting place for future progress and innovation, Samsung held a launch event for the all-new Galaxy S22 series in the notable building, at which users were able to get to know the devices’ Nightography mode in all its glory. Learn more about this immersive even there.

Be sure to stay tuned to Samsung Newsroom for more on the revolutionary Galaxy S22 series and its game-changing camera.

Team IGNITE 2022 poses as Upamanyu takes a selfie

Forty-two young graduates from India’s top B-schools have begun their summer internship with Samsung India at its corporate headquarters in Gurugram.

After two years of almost everything online, they had bright smiles on their faces when they walked into the office, glad that they will be able to experience their workspaces, bond with colleagues, and sit in for “meetings”.

The two-month-long summer internship program – Samsung IGNITE (Inspiring Growth & Nurturing Interns Towards Excellence) started with a fun-filled two-day induction which involved interacting with the senior leadership at Samsung India.

Leaders from across Samsung India will help these interns from IIM-Lucknow, IIM-Kozhikode, IIM-Bangalore, IIM-Ahmedabad, XLRI-Jamshedpur, MDI-Gurgaon and FMS-Delhi to work on real-time projects within various verticals of the company.

“IGNITE is all about generating that spark, awakening that eagerness and nurturing raw talent to produce magnificent results,” said Sameer Wadhawan, Head, Human Resources at Samsung India.

All smiles for Ankita Mohanty, Nikhil Mathew, Abhishek Kumbhalkar, Rishabh Kumar, Yutika Chandrashekhar Kulwe, Arwinderveer Singh, Ankita Mahesh Purkar, Avijit Mridha, Hem Singh Boro, Monisha Das, Tarun Kumar Meena, Vivek Oraon, Mudit Singh Banyal, Lucky Wamankar, Riya Dhan, Ekansh Agarwal, Mukeshwaran Madhu Kumari, Gaye Krishnanjali Ishika Rajaram Meena, Tangella Veera Venkata Surya Satish, Komal Keshav Meshram, Bagya Rekha Runkani Shaili Soni, Athul Murali L, Nikhil Singh Gangwar, Mihir Mahesh Tupe, Vankudothu Shravya, Tanvi Patodia Upamanyu Chatterjee, Thacker Maulik Kalpesh, Shwetal Rakesh Patel, Gopal Sethi, Jatin Goel, Nalin Nehra, Piya Dutta Chandan Gupta, Ankita Anand, Shivam Pandey, Sarthak Yadav, Abhinay Shrivastav and Ravi Kumar

“We are delighted to once again conduct this internship at our Samsung India headquarters in Gurugram, and these two months will give this very cool bunch an opportunity to contribute to some interesting business properties and hone their skills with some of the best in business,” he added.

One of the interns, Madhu Kumari, a student of IIM-Ahmedabad, who is from Varanasi, said she has always dreamt of an opportunity like this and is super excited about the internship.

“We have literally lived a virtual life these last two years. I am so glad I am getting to attend a physical office and it is going to be a lot of fun,” she said.

Team IGNITE 2022 right before they begin their journey as interns

During the induction, Madhu and the 41 other interns got a deep insight into Samsung and its journey from a Noodle exporter in 1938 to a technology giant today. They were excited to meet interns from last year and connect with Samsung leaders even as they explored growth opportunities for themselves in the company.

“I was a little nervous at first but right now this internship is turning out to be way more exciting than I expected. It’s amazing how 42 of us have been made to interact with each other,” said Piya Dutta, who hails from Delhi and studies at XLRI, Jamshedpur.

“This is so inspiring and fun. I also suddenly feel so responsible,” she said.

The interns are looking forward to an exciting and fruitful two months at Samsung.

At Samsung, ‘people’ is one of our core values. We believe a company is its people and we are dedicated to giving our people a wealth of opportunities to reach their full potential.

Samsung, India’s most trusted smartphone brand, today announced the launch of Galaxy F22 on Flipkart. This #FullOnBlockbuster smartphone will provide all-around performance to our young Gen Z and millennial consumers. Galaxy F22 comes with segment-leading 6.4” HD+ sAMOLED display with 90Hz refresh rate. At its price point, Galaxy F22 will be the most affordable sAMOLED 90Hz display available on Flipkart. Galaxy F22 also sports massive 6000mAh battery and True 48 MP Quad camera.

“Galaxy F22 has been designed for our young Gen Z and millennial consumers in India who want all-rounder smartphone that is able to keep up with their always-on lifestyle. Galaxy F Series -is one of the most popular smartphone series on Flipkart. With the #FullOnBlockbuster Galaxy F22, we are fortifying the Galaxy F line-up further and hoisting our ‘Full On’ legacy to greater heights. Galaxy F22 comes with segment-leading specs – stunning 6.4” HD+ sAMOLED display with a 90Hz refresh rate, massive 6000mAh battery and True 48 MP Quad camera,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

Arief Mohamad, Senior Director – Mobiles, Flipkart said, “We have seen a shift in the way consumers use their smartphones in recent times, with a significant increase in video consumption. With a sAMOLED display, the Samsung Galaxy F22 will elevate the user experience especially for those who are using their devices for professional and learning purposes. This launch is aligned to our vision to make the best tech accessible to consumers across the country.”

Blockbuster Display

Galaxy F22 comes with massive upgrade to its display with 90Hz refresh rate on 6.4″ HD+ Super AMOLED Infinity-U screen. Galaxy F22 will be a delight for social-savvy Gen Z users who smoothly glide past their social media feed and for binge-watchers who enjoy their favourite content on the go without any stutter. The High Brightness Mode of 600 nits on Galaxy F22 offers a more immersive viewing experience even in bright sunlight. The display is protected with Corning Gorilla Glass 5 that prevents scratches and breakage. Galaxy F22 also features Dolby Atmos support and offers excellent audio and cinematic viewing experience.

Blockbuster Battery Performance

Galaxy F22 comes with massive 6000mAh battery and in-box 15W USB-C fast charger which supports 25W charging. The phone delivers 130 hours of music playback, 40 hours of talk time, 25 hours of video playback and 24 hours of internet usage time.

Powered by the advanced Octa-Core Mediatek Helio G80 processor, Galaxy F22 ensures optimized performance, smooth multitasking and reduced power consumption while browsing and using multiple apps.

Blockbuster 48MP Quad-Camera

Galaxy F22 sports the best-in-class True 48MP Quad Camera set-up to address Gen Z and millennial consumers’ needs for capturing memorable moments on the go. On the rear, Galaxy F22 comes with True 48MP main camera with ISOCELL Plus technology and GM2 sensor that allows you to capture detailed shots with stunning clarity. The 8MP ultra-wide lens has a 123-degree field of view that adds more perspective to images while the 2MP macro lens takes detailed close-up shots. The 2MP depth camera comes with Live focus to take amazing portrait shots.

Galaxy F22 comes with 13MP front camera to take bright, clear selfies. Galaxy F22 also comes with a slew of camera modes like Hyperlapse, Slow motion, Food Mode, Pro mode and AR zone that lets consumers express themselves like never before.

Blockbuster Software

Galaxy F22 supports Android 11 and One UI 3.1 out of the box which will take user experience to the next level with refined design, enhanced customization and greater control of the features you rely on the most to help you get more done. The smartphone also supports Samsung Pay Mini.

Memory Variants, Price, Availability and Offers

Galaxy F22 is launching in two memory variants- 4GB+64GB and 6GB+128GB priced at INR 12499 and INR 14499 respectively. Galaxy F22 will be available in two attractive colours – Denim Blue and Denim Black.

Galaxy F22 will be available on Samsung Online Store, Flipkart.com and select retail stores starting July 13, 12 noon.

Introductory Offers

As an introductory offer, consumers can avail INR1000 off on prepaid transactions on Flipkart.

Samsung, the country’s most trusted consumer electronics brand has launched India’s first artificial intelligence (AI) enabled bi-lingual washing machine with Hindi and English user interface. This new line-up of fully automatic front load washing machines is truly made for India and is part of Samsung’s new vision of Powering Digital India. It comes with Samsung’s proprietary EcoBubble and QuickDrive technology that helps save time and power while providing 45% extra fabric care.

Ensuring high standards of cleaning and hygiene, all new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9% of bacteria and allergens.

This latest washing machine line-up, with 21 new models, comes equipped with artificial intelligence (AI) features that offer a customize laundry process to consumers. The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. This smart Internet of Things (IoT) enabled washing machine line up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.

The new Samsung washing machine line-up comes with a brand new design that is minimal and has an extremely user friendly sleek digital interface with a simple jog dial control.

To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

“Consumer convenience has become the top most priority during the pandemic and smart home appliances that simplify lives resonate with them. Our new AI-enabled washing machine line up is a breakthrough innovation with Hindi and English user interface and is designed to offer simple, intelligent and personalized laundry solutions to consumers using machine learning. It has been customized for India with over 2,000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung connected device. This line-up will revolutionize the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The entire new range of washers comes with a 5-star energy rating, certified by BEE. Our Digital Inverter Technology ensures that the washing machines consume lesser energy and make lesser noise. The new models also come with Samsung’s proprietary EcoBubble technology that quickly penetrates fabrics and removes dirt easily, providing 45% extra fabric care.

QuickDrive technology enables users to reduce washing time by up to 50% without compromising on the washing cycle. The Auto Dispense technology automatically dispenses the appropriate amount of detergent and softener for each load. It also holds enough detergent for up to 1 month of washing. Additionally, the unique bubbling algorithm of Q-Bubble results in elevated detergent action for a faster wash cycle saving up to 50% time.

Price and Availability

The new AI-enabled laundry line up will be available across all retail partners in India beginning April 6, 2021 from a starting price of INR 35,400.

Select models will be available online on Amazon, Flipkart, Samsung’s official online store Samsung Shop.

Consumers buying the new washing machine range can avail up to 20% cashback and easy financing options such as no cost EMI and EMIs starting as low as INR 990.

Features of Samsung’s new AI-powered Washing Machines

AI Control

Samsung continues to innovate by creating advanced laundry solutions that are flexible and powered by intelligent AI technology, to ensure a connected and seamless laundry experience. The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard and location based recommendations to make doing the laundry easier and more effective.

AI Pattern learns and remembers your laundry habits and suggests the most appropriate cycles. It ensures that cycles are personalized and optimized to fit your needs and lifestyle to give a better laundry experience. It also helps fix errors without the need to call the service center or flip through the manual. And the Auto Cycle Link communicates with the dryer to select the perfect drying course.

EcoBubble

Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion that penetrates 40 times faster. With less mechanical actions and bubble cushion, the technology provides 45% extra fabric care. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

QuickDrive

QuickDrive has been designed to provide entirely new levels of washing performance. This technology not only drastically speeds up laundry cycles, but also makes the process much simpler and more energy efficient. The innovative fabric care drum is equipped with a pulsator that creates a unique dynamic action to wash your clothes quickly and efficiently, every time. Now you can spend less time washing and more time wearing clothes. For instance, using Super Speed Cycle with 5kg load, QuickDrive technology can get a full clean in just 39 minutes.

Auto Dispense

Auto Dispense enables you to wash clothes thoroughly with less time and effort. It automatically dispenses the appropriate amount of detergent and softener for each load, saving 26% of detergent and 46% of softener. The easy to refill detachable tank can hold enough detergent for up to 1 month of washing.

AddWash

AddWash lets the user add extra items or detergent after the wash cycle has started. One can add forgotten items, additional softener and rinse-only items anytime during a cycle.

Hygiene Steam

Hygiene Steam deep cleans clothes by releasing steam from the bottom of the drum and making the laundry thoroughly saturated. Hygiene Steam removes ingrained grime and 99.9% of bacteria and allergen. In the hygiene steam cycle, first the water, soil and detergent is drained out. Second, it gets a small amount of clean water to make steam. Then the built-in heater boils water for 20 minutes. After the steam phase, it drains the water and starts rinsing and finally proceeds to the next washing process to complete the cycle.

Digital Inverter Technology

DIT utilizes strong magnets for a quieter and more powerful performance, but uses less energy as compared to a Universal Motor with brush. It doesn’t use brushes that wear out, and is built using high quality components and outstanding mechanical engineering. This is backed-up by a 10-year warranty that guarantees the long life of your washing machine.

Drum Clean/ Drum Clean +

Drum Clean allows one to keep dirt and bacteria out of your washer without using any chemicals. It removes 99.9% of bacteria from the inside of the washer and removes dirt from the rubber gasket. Based on testing by Intertek of the Drum Clean + cycle. The washing machine automatically notifies the user when it needs cleaning.

Stay Clean Drawer

The StayClean Drawer ensures that more of the detergent is washed away with a specially designed water flushing system. So, all residual detergent or softener is fully utilized and the tray stays cleaner and more hygienic.

Bubble Soak

Bubble Soak function simply and effectively removes various types of stains with one touch. This active bubble function helps in removing a wide variety of stubborn stains, like blood, tea, wine, make-up and grass.

Samsung, India’s most trusted smartphone brand, today launched Galaxy F12 and Galaxy F02s in India. Galaxy F series is Samsung’s India-specific smartphones for which Samsung has tied up with Flipkart. Galaxy F12 comes with a True 48MP quad camera with ISOCELL plus technology, a smooth 90Hz Display and best-in-segment 6000mAh battery. Galaxy F02s comes with a stunning 6.5″ HD+ Infinity-V Display and a massive 5000mAh battery.

“Galaxy F has been designed for young millennials in India who want to do more and be more. Galaxy F has already become one of the most popular smartphones on Flipkart. We are now bolstering the Galaxy F line-up with the #FullOnFab Galaxy F12 and Galaxy F02s that come packed with features, allowing our young consumers to have fun and express themselves limitlessly,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

Speaking about the launch, Aditya Soni, Senior Director, Mobiles, Flipkart, said “The partnership between Samsung and Flipkart is driven by a shared passion for being customer-first, at a time when smartphones have emerged to be the new essentials for most of us. The F series has brought together two of the most trusted brands, and the new Samsung Galaxy F12 brings trusted technology to a new segment altogether. With this launch, we are excited to make this product available to a growing set of customers across the country.”

True High Resolution Camera

Galaxy F12 sports the best-in-class True 48MP Quad Camera set-up to address Gen Z and millennial consumers’ needs for capturing memorable moments on the go. On the rear, Galaxy F12 comes with a True 48MP main camera with an ISOCELL Plus technology and GM2 sensor that allows you to capture detailed shots with amazing clarity. The 5MP ultra-wide lens has 123-degree field of view that adds more perspective to images while the 2MP macro lens takes detailed close-up shots. The 2MP depth camera comes with Live focus to take amazing portrait shots. Galaxy F12 comes with 8MP front camera for high-resolution selfies.

The rear camera setup on Galaxy F02s has a 13MP main camera, 2MP refined macro lens and a dedicated 2MP depth camera with Live focus for detailed pictures. Galaxy F02s comes with 5MP front camera for high-resolution selfies.

Display

Galaxy F12 brings a massive upgrade to its display with a 90Hz refresh rate on a 6.5” HD+ Infinity-V display. It is a delight for social savvy Gen Z users who smoothly glide past their social media feed and for binge-watchers who enjoy their favourite content on the go without any stutter. It also comes with Widevine L1 certification that enables consumers to watch high-definition content across streaming platforms.

Whereas Galaxy F02s comes with a 6.5-inch HD+ display for immersive viewing, content streaming and video calls. Whether you are playing a game or binge-watching your favourite web series, the 20:9 aspect ratio coupled with Dolby Atmos support on wired and Bluetooth headsets offers excellent audio and cinematic viewing experience.

Battery Performance

Galaxy F12 comes with a massive 6000mAh battery and an in-box 15W USB-C fast charger. It comes with Adaptive Fast Charging technology that gets the battery back to 100% in very little time. Coupled with 8nm processor, this battery is extremely power efficient, leading to more than a day’s usage.

Galaxy F02s offers a massive 5000mAh battery and comes with 15W fast charging that that goes on and on without having to worry about frequent charging.

Performance

Powered by 8nm Exynos 850 Octa-Core 2.0GHz processor, Galaxy F12 ensures an optimized performance, smooth multitasking and reduced power consumption while browsing and using multiple apps.

Galaxy F02s is powered by Qualcomm Snapdragon 450 processor and comes with up to 4GB RAM that ensures enhanced performance, smooth multitasking, seamless app navigation and uninterrupted gaming.

Galaxy F12 comes with Android 11 out of the box and supports One UI 3.1 core, while Galaxy F02s comes with Android 10 and supports One UI 2.5 core.

Both Galaxy F12 and Galaxy F02s are powered with LPDDR4X Ram for a blazing fast experience.

Design

Galaxy F12 and Galaxy F02s have premium finish with smooth curves offering a comfortable grip while watching your favourite movies or shows.

Galaxy F12 comes in three trendy colors- Sea Green, Sky Blue and Celestial Black, whereas Galaxy F02s comes in three stunning colors featuring fine diamond gradient – Diamond Blue, Diamond White and Diamond Black.

Memory Variants, Availability and Pricing

Galaxy F12 comes in two memory variants – 4GB/64GB and 4GB/128GB, priced at INR 10999 and INR 11999 respectively.

Whereas, Galaxy F02s is priced at INR 9999 for 4GB/64GB variant and INR 8999 for 3GB/32GB variant.

Both the products will be available on Samsung Online Store, Flipkart.com and select retail stores.

Samsung, India’s biggest consumer electronics and smartphones brand, has partnered with udChalo, an online travel portal for Indian Defence personnel, to launch an exciting Defence Purchase Program for the Indian Armed Forces Personnel. This program will be available for all udChalo verified customers to purchase Samsung products on its online store – Samsung.com. With the launch of this program, millions of Armed Forces personnel in India can buy Samsung smartphones and appliances from the comfort of their home, while also availing exciting offers and discounts.

“As India’s largest consumer electronics company, we are constantly innovating to create new shopper journeys and consumer affordability programs to make Samsung.com the most exciting destination for consumers. Our new employee purchase program will excite millions of defence personnel looking to access the latest technology across product categories,” said Akash Saxenaa, Senior Director, B2B Business, Samsung India.

Speaking about the partnership with Samsung India, Varun Jain, Co-Founder, Director and CEO, udChalo says, “As a homegrown company, we take pride in truly understanding the pulse of the Armed Forces community and working collaboratively with several brands to bring value products and services to our consumers. Our strategic partnership with Samsung India reinforces our commitment to make life simpler for our soldiers by offering the latest products and technology to our customers through our website and app platforms.”

Armed Forces personnel using the Defence Purchase Program will get exclusive discounts and offers on Samsung Galaxy smartphones, tablets, wearables, TVs and appliances. They will also get free insurance cover on select products. All other consumer offers, including No Cost EMI, cashbacks and easy exchange will be applicable on these transactions.

To avail exciting offers and discounts, all udChalo verified customers must log in to the udChalo website, after which they will be re-directed to Samsung.com for selection and purchase of products. www.samsung.com/in/microsite/defence-purchase-program/