The Next Big Idea Can Come from Anywhere in India, Say Startup Founders

The next breakthrough may begin with a problem a young person sees every day: unsafe drinking water, stubble burning, barriers to communication or a gap in local services.

The 16 startup founders mentoring Samsung Solve for Tomorrow 2026 finalists say young innovators are increasingly drawing on their own experience and understanding of the people they want to serve. Among them are Ankit Garg, Robin Singh, Samridhi Bhardwaj and Dishant Mishra. They see wider access to technology and information helping ideas emerge from smaller cities and communities across India.

“They really want to solve a problem that is actually hurting someone somewhere. Even if the market is looking small, these young innovators are attempting it, they are going for it, and they are solving those problems,” said Dishant Mishra, founder of IIT Delhi-incubated Water Resources. “Creating a market is going to be the second step, and they are not focused on the second step. Perhaps that is the refreshing change that I have observed with this year’s cohort.”

Robin Singh, founder of water-quality intelligence startup Cluix, has seen how an idea can continue beyond the programme. A team he mentored from rural Bihar developed a filtration system to address arsenic contamination in water, won the challenge and went on to commercialise its product.

“They came from rural Bihar and, essentially, they could see that there was no solution available in the field. At a very young age, when they were just students, they developed a filtration system. That filtration system won the challenge, and now they have gone on to commercialise the product,” Singh said.

This year, Singh is mentoring SignBridge AI, a team working to help people with disabilities communicate more independently. He said, “I think this increases inclusivity in the society, and we need such solutions.”

Samridhi Bhardwaj, a founder working in women’s health, said access to technology has changed the relationship between geography and opportunity. “Students across India, including those in Tier 2 and Tier 3 cities, have access to technology and the kind of exposure that many of their peers and seniors did not have. So, I don’t think geography is a hindrance anymore. Any innovative solution can come from any part of India.”

For Ankit Garg, founder of clean-label food brand EemuMasale, local problems can have relevance well beyond the communities where they first emerge. “Stubble burning is not a local issue. It is a national challange that they are working to solve. They have seemingly developed a prototype that could also address nutrition in India by providing alternative protein options,” he said.

Half of the ideas in this year’s cohort came from Tier 2 and Tier 3 cities, according to Singh. He said, “The ideas that people are getting in tier 2 cities are sometimes even better than the ones that you see in tier 1 cities. The exposure has increased, and the application of such ideas has become better.”

The founders see mentorship as a way to help young innovators move from identifying a problem to developing and testing a solution. Samsung Solve for Tomorrow brings finalists together with startup founders, academia and industry, offering guidance and opportunities to develop their ideas.

Samsung Solve for Tomorrow is Samsung’s global innovation and education programme for young people. The 2026 edition marks its fifth year in India.