It’s “Time to Stand Out” with Samsung and Lazada’s Super Brand Day 2023

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Samsung’s largest one-day sale on Lazada features amazing deals, exclusive brand collaborations and other exciting shopping experiences across Southeast Asia on 24 May


Prepare for Samsung’s massive sale on 24 May as Samsung Electronics Co., Ltd partners with Lazada, Southeast Asia’s pioneer eCommerce platform, for the sixth edition of Samsung’s LazMall Super Brand Day in Malaysia. Titled ‘Time to Stand Out’, this year’s campaign is set to return with outstanding deals and offers on Samsung’s latest innovations, and a more engaging shopping experience to encourage consumers across Southeast Asia to stand out and push the boundaries of what’s possible with their dream Samsung products.


Consumers looking to embrace connected lifestyles and simplify their lives with customized, automated routines will be excited by attractive deals which will be rolled out across a whole range of latest Samsung products. This includes newly-launched smartphones such as the Galaxy S series and Galaxy A series, to best-selling QLED and lifestyle TVs, smart monitors and home appliances. For those looking to lay their hands on the trendiest smartphones, be sure to check out the Samsung official LazMall Flagship Store for online-exclusive colors that will stand out in the crowd.


Samsung Malaysia is proud to introduce the new Galaxy M14 5G which will be available for purchase exclusively via Lazada on 24 May 2023. This latest online-exclusive 6.6-inch smartphone features a powerful 6,000 mAh fast-charge battery and an advanced multiple-camera experience that lets you power through your day. For a limited time only, Galaxy Fans can purchase Galaxy M14 5G for only RM849! This allows you to save RM250 from its Retail Recommended Price of RM1,099. Don’t forget to grasp this chance!


Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are always on the lookout for new ways to engage our customers and enhance their shopping experience. Even as economies open up and with brick-and-mortar shops aplenty, many consumers continue to shop online due to the convenience, range of products available and varied experiences provided. We are excited to partner with Lazada once again, to co-create more value and choices for consumers seeking smart electronic solutions on online platforms. This year’s LazMall Super Brand Day theme aims to spur consumers to ‘stand out’ through Samsung’s cutting-edge technology and devices, as they enjoy Samsung’s latest online offerings at the best deals.”


“We are delighted that Lazada’s partnership with Samsung has grown from strength-to-strength in the last six years. The sixth Samsung x LazMall Super Brand Day is testament to that – this time with a call-to-action for consumers in Southeast Asia to ‘stand out’ with Samsung’s suite of quality and innovative electronic products, enabled by Lazada’s engagement mechanics such as Daily Rewards, special bundles, Brand Membership Programme and more, for a fun and engaging online shopping experience,” added Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.


Highlights of Samsung’s LazMall Super Brand Day exciting deals and promotions in Malaysia include:

Product  RRP Promo Price  Savings
27″ Odyssey – G3 RM1,669 RM699 58%
50″ UHD 4K AU7002 RM2,899 RM1,659 43%
43″ UHD 4K AU7002 RM2,299 RM1,349 41%
[Online Exclusive] Top Mount Freezer with Twin Cooling Plus™, 580L RM3,499 RM2,099 40%
[Online Exclusive] Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry RM2,849 RM1,699 40%
[Online Exclusive] 43” Neo QLED 4K QN90C RM5,699 RM3,499 39%
[Online Exclusive] Solo Microwave Oven with Dual Dial, 23L RM319 RM239 25%
[Lazada Exclusive only] New Launch – Galaxy M14 5G RM1,099 RM 849 23%
Galaxy A73 5G RM2,099 RM1,759 16%


  • All day voucher: 10% off min. spend RM450 (capped at RM200) | RM499 min. spend RM6,000 (capped at RM499)
  • Galaxy S23 Series Gift With Purchase (GWP) promotion – Receive a Galaxy Buds Live worth RM549 when you purchase Galaxy S23 Series
  • Pay less and get upgraded model with savings up to RM4,500 with 2023 Neo QLED 8K TV Early Order promotion
  • Get Free Bespoke Microwave Oven worth RM799 & Extra RM200 voucher off (voucher code: SAMBES200) with 2023 Bespoke Top Mount Freezer Early Order promotion
  • Samsung x Estee lauder co-branding initiative for Galaxy S Series – First 20 buyers to purchase any Samsung Galaxy S series on SBD will receive Estee Lauder Advanced Night Repair Serum (75ml) worth RM640.
  • Just like Where’s Wally, Samsung has created a gamification called “Where’s Samsung” which will be hosted on the main campaign page where customers can attempt to find Samsung products to unlock a special promo code to be used during the Samsung SBD only.
  • PR readers can redeem an exclusive RM100 voucher with a minimum spend of RM500. Voucher codes valid on 24 May 2023 only. Voucher code : LZDSBDPR


Find out more about the Samsung’s LazMall Super Brand Day, please visit here. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!


Participating stores on Samsung Super Brand Day:

­­Lazada Store URL
Samsung Flagship Store
Samsung Brand Store
Samsung Authorised Partner – Mobile
Samsung Authorised Partner – Senheng
Samsung Authorised Partner – Home Appliances
Samsung Authorised Partner – Monitor
Samsung Authorised Partner – Mobile Accessories
Samsung Authorised Partner – The Hopz



[1] With minimum spend of RM11

Products > Home Appliances

Products > Mobile

Press Resources > Press Release

Products > TVs & Displays

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