‘Welcome to BESPOKE AI’: Samsung Media Day Events Spotlight AI Home Innovations in Seoul, Paris and New York City

On April 3 (local time), Samsung Electronics featured the latest 2024 line of Bespoke AI home appliances at three “Welcome to BESPOKE AI” media day events in Seoul, Paris and New York City. By getting hands-on with new Bespoke AI products, visitors were able to catch a glimpse into the possibilities of daily life made possible by a hyperconnected smart home.

Samsung Newsroom captured the excitement from each of these media day events through the photos and videos below.

The Bespoke Experience Arrives at the Samsung Seocho Building

“Welcome to BESPOKE AI” kicked off at the Samsung Electronics Seocho building in Seoul with an opening speech delivered by Jong-Hee Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics. During the speech, Han introduced the new Bespoke AI product line that will be meaningfully integrated into the lives of customers — all under the company’s “AI for All” vision.

Visitors tested a variety of Bespoke AI products and witnessed the convenience of a smart home with the 3D Map View feature, which can be used to check and manage SmartThings-connected home appliances from one view, and Hybrid Refrigerator, which combines hybrid cooling technology with a Digital Inverter Compressor and ‘Peltier’ thermoelectric components.

▲ Vice Chairman, CEO and Head Jong-Hee Han delivers the opening speech at “Welcome to BESPOKE AI” in Seoul.

▲ Various Bespoke AI home appliances at the Samsung Electronics Seocho building

Samsung 837 Becomes a Hub of Innovation Through Bespoke AI

At the Samsung 837 building in New York City, “Welcome to BESPOKE AI” spotlighted products designed specifically for U.S. customers — including the Bespoke Slide-In Range with AI Home and the Bespoke AI Laundry Combo™. Guests were particularly enthusiastic about the Bespoke Slide-In Range with AI Home, a multi-functional induction range equipped with AI Home capabilities. With this product, users can receive recipe recommendations and even control other home appliances through a 7-inch LCD screen that can be voice-controlled with Bixby. Furthermore, attendees were able to remotely view the inside of the oven through the internal camera and watch timelapse videos of the cooking process that can be recorded and shared via social media.

▲ Shane Higby, SVP and Head of Home Appliance Business at Samsung Electronics America, delivers the opening speech at “Welcome to BESPOKE AI” in New York City.

▲ Various Bespoke AI home appliances at Samsung 837

Up Close With the AI-Powered Smart Home at Les Pavillons des Étangs 

Samsung invited visitors to experience Bespoke AI home appliances for the European market at “Welcome to BESPOKE AI” inside Les Pavillons des Étangs in Paris — a distinct and beautiful modern reinterpretation of a 19th-century French building.

Amid the serene surroundings of the historical structure, guests indulged their curiosity by exploring a variety of Bespoke AI products and features such as the Extra Wide Fridge Freezer, energy efficient Washer Lineup, Samsung Climate Hub and the 4-Door French Door Refrigerator with AI Family Hub™.

▲ Crowds flock to “Welcome to BESPOKE AI” in Paris.

▲ Various Bespoke AI home appliances at Les Pavillons des Étangs

At all three “Welcome to BESPOKE AI” events, attendees expressed heightened anticipation for the complete smart home experience in which every home appliance works in harmony through AI connectivity. Some even noted that their excitement was similar to the amazement felt when smartphones were first released.

Through Bespoke AI technology that maximizes convenience, saves energy and offers personalized features, Samsung will continue to evolve its home capabilities to transform daily life for users everywhere. Check out the video below to see highlights from “Welcome to BESPOKE AI.”