Samsung Brings The Most Instaworthy Summer Yet To 10 UK Regions

Samsung stunned the nation with the new Galaxy S10’s impressive Scene Optimiser during a summer of extraordinary local moments

LONDON, UK – June 25, 2019 – This month marked the finale of Samsung’s nationwide camera tour which delivered intimate, local workshops, powered by the new Galaxy S10 and captured on its best-in-class camera.

In line with the brand’s ‘Do What You Can’t’ spirit, Samsung partnered with a range of diverse talent to create bespoke experiences that welcomed communities to explore different passions and make remarkable memories to snap through the Galaxy S10 lens.

From discovering Portsmouth’s vibrant street art, to nailing the ultimate food shots in the Vegan capital; Brighton, each experience was crafted to create moments that brought to life key features of the Galaxy S10 camera.

Attendees enjoyed getting hands on with the Galaxy S10 device and were particularly impressed by the Scene Optimiser which recognises photo surroundings and automatically enhances the quality of images. This resulted in just under 7,000 shots captured and shared #withGalaxy.

The Tour

1^st Stop: Coventry with Suhaiyla Shakuwra

Discovering the art of being present in a session of crystal meditation and jewellery making in Coventry’s creative quarter, FarGo village.

Suhaiyla educated guests on the power of self-healing, including her use of Samsung Health breathing exercises as an on-the-go alternative for keeping mindful.

Guests were then inspired to capture Galaxy S10 content at the jewellery making station, where kits were presented on beautiful flat lay surfaces for the ultimate shot.

2^nd Stop: London Bridge with Cat Meffan

Practicing selfcare in a morning of mindfulness, complete with yoga and a nourishing breakfast.

Cat Meffan talked through the different ways in which she maintains a good balance throughout her busy schedule, including tracking her stress levels via Samsung Health.

Guests enjoyed chatting to Cat one on one at the end of the session and captured selfies on the Galaxy S10 camera.

3^rd Stop: Portsmouth with Wavey Garms

Swapping outfits and learning to dress street style.

Portsmouth locals gathered their unwanted garments and headed to local art café, The Tea Tray, where outfits were exchanged and personalised by the in-house artists.

During the session, Andres Branco, founder of Wavey Garms, spoke on the impact tech has had on the fashion world, with the Galaxy S10 camera replacing his traditional kit for model shoots.

Guests got to test the camera for themselves by posing for pictures in their new custom-made garments

4^th Stop: Brighton with MOB Kitchen

Rustling up Instaworthy dishes in the vegan capital.

Brighton foodies joined MOB Kitchen for lessons on how to create delicious, plant-based dishes in a matter of minutes. Whilst getting their cook on, head chef Ben Lebus discussed how the Galaxy S10 camera is the ultimate device for food photography.

Ben demonstrated his favourite features at the bespoke food styling station, showing guests how to capture the perfect plate pictures using Shot Suggestion and Food Mode.

5^th Stop: Leicester with The Lean Machines

Breaking a sweat with the help of Samsung Health.

Fitness enthusiasts joined John Chapman & Leon Bustin, aka The Lean Machines, for a weekend HIIT workout in the beautiful surroundings of Leicester’s Abbey Park.

HIIT stations were inspired by exercises from the Samsung Health app and the boys recorded their fast-paced moves in Super Steady mode.

Guests were able to test out the filming capabilities for themselves by capturing each other’s workouts, so they can keep the hard work up at home.

6^th Stop: Stoke-on-Trent with Sammi Jefcoate

Exploring bold makeup looks for the finest of selfies.

Sammi Jefcoate invited residents of Stoke-on-Trent to face their make-up fears, with a demonstration on red lips, winged eyeliner and perfecting the glow. Guest were able to try out these looks for themselves with a selection of Sammi’s favourite make-up staples on hand.

Throughout the session, Sammi educated guests on how to capture the ultimate beauty shots with the Galaxy S10 camera with no need for filters.

7^th Stop: Norwich with Intensi-T

Celebrating self-expression in the UK’s literacy capital.

Tom Povey, aka Intensi-T, invited Norwich for an evening of exclusive beat boxing sets in the city’s standout music venue for upcoming artists, The Birdcage. The evening included a mini masterclass on beginner beat boxing skills and the audience were invited to share the mic.

Tom demonstrated how the video and audio capabilities of the Galaxy S10 have transformed the way he captures his performances and guests put this to test whilst capturing acts throughout the show.

8^th Stop: Dalston with Rebecca Spencer

Posing for professional portraits through the S10 lens.

Londoners enjoyed an evening of champagne, canapes and pampering before partaking in a personal portrait shoot with leading fashion photographer, Rebecca Spencer.

This shoot was powered by the Galaxy S10 and Rebecca talked the guests through key features they can use at their leisure to get professional pictures with every shot.

9^th Stop: Hull with UK Shooters

Seeking Hull’s most picturesque spots and shooting them like a pro.

UK Shooters invited locals to join them for a walking tour to capture Instaworthy cityscape content in the nation’s least-pictured city. Each hotspot was pictured with the Galaxy S10, with guests inspired to explore the various camera features.

Live Focus mode proved perfect in capturing Hull Marina, whilst guests enjoyed exploring the city streets in Low Light mode come evening time.

10^th Stop: Newcastle with This is Mothership

A morning of pampering with lessons on skincare and wardrobe essentials.

Gemma Breger and Sam Silver, aka This is Mothership, welcomed the busy women of Newcastle for a session of lifestyle hacks on how to look and feel your best, no matter what your schedule.

Guests enjoyed five-minute facials followed by a talk on wardrobe essentials and were encouraged to capture the hacks using the Galaxy S10. The girls also demonstrated their favourite camera specs including Ultra-Wide lens – perfect for fitting everyone into those all-important family shots!

About Samsung Galaxy S10

Celebrating a decade since the launch of the first Galaxy S, Samsung has introduced a new line of premium smartphones: Galaxy S10. The range boasts four unique devices with innovations in the categories consumers care about most: display, camera and performance.

A testament to a decade of revolutions, the Galaxy S10 is designed for those who want a first-class smartphone and sets the stage for the upcoming generation of mobile experiences.

For those looking for a supercharged device, Galaxy S10+ takes every spec to the next level. The Galaxy S10e is built for those who want all the premium essentials in a compact package on a flat screen. Finally, Galaxy S10 5G is created for those who desire the fastest available speeds and most powerful features. Featuring the all-new Dynamic AMOLED display, next-generation camera, and intelligent performance, the Galaxy S10 line offers more choices and sets a new standard for the smartphone.

For more information on Galaxy S10 devices please visit Samsung Newsroom UK here.