01.12.21 / Home Appliances

Flex Your Style with the Customizable Samsung BESPOKE 4-Door Flex Refrigerator

Samsung’s introduction of its award-winning BESPOKE refrigerators made waves across the industry, ushering in a new era of customizable home appliances.

At this year’s CES, the company announced the launch of the all-new Samsung BESPOKE 4-Door Flex refrigerator in the U.S. market. Now, U.S. consumers can customize their kitchen with a fridge that perfectly suits their décor and their lifestyles.

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Read on to learn more about how the BESPOKE 4-Door Flex refrigerator takes the lineup’s personalization to the next level.

BESPOKE refrigerator

Match Your Aesthetic

The BESPOKE 4-Door Flex refrigerator includes Samsung’s trademark large capacity, flexible convenience, and powerful cooling performance, along with the option to choose the color and finish of the four front panels. Whether your preferred color palette is minimalist or cozy, there’s a BESPOKE color for you.

Bespoke Refrigerator 4 Door Flex

In the U.S., you can choose between Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass color options. You can also choose either a classic Steel metal finish or a glamorous Glass finish.

Bespoke Refrigerator 4 Door Flex Color Palette

If your home aesthetic changes, you can make sure your refrigerator keeps up. Simply contact an installer to switch out the panels to the color and finish of your choice for quick, easy customization.

Whichever style you select for your BESPOKE 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design.

BESPOKE refrigerator

Beverage Access Made More Convenient Than Ever

The BESPOKE 4-Door Flex also comes with a brand-new Beverage Center™, hidden away behind the upper left door to maintain the refrigerator’s flat, sleek design. The Beverage Center includes an Autofill Water Pitcher that is always full of fresh water, and a water dispenser with a washable nozzle for hygienic use.

Bespoke Refrigerator 4 Door Flex Beverage Center

Once you have your water, you can easily cool it down. The BESPOKE 4-Door Flex comes with a Dual Auto Ice Maker that can make regular cubed ice as well as “ice bites”—smaller, more chewable pieces of ice that will cool down your drinks even quicker.

Bespoke Refrigerator 4 Door Flex Icemaker

Customize Your FlexZone

The BESPOKE 4-Door Flex offers more customized food management options than ever before. The refrigerator features a FlexZone that allows you to switch between refrigerator and freezer modes as you need. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new Fruits & Veggies mode.

Bespoke Refrigerator 4 Door Flex Flexzone

The two veggie boxes, or crispers, in the BESPOKE 4-Door Flex allow for more control over your food storage. The Crisper+™ drawer is airtight, keeping fruits and vegetables fresher for longer, while the Flex Crisper™ can be temperature-controlled for either vegetables or meat and fish. You can control the storage modes on the FlexZone and Flex Crisper either directly on the fridge itself or through the SmartThings app.1

Of course, the BESPOKE 4-Door Flex comes with Samsung’s signature cooling technologies: Triple Cooling, which independently cools the three separate compartments and enables customized temperatures in each; Metal Cooling, with an even wider metal plate for more even and fast cooling; and Precise Cooling, which ensures that the fridge is always set to the exact temperature you want.

The BESPOKE 4-Door Flex refrigerator is not just a home appliance—it is as aesthetically customizable as a piece of furniture and as functional as the food products it stores. From its variable panels to its flexible features, the BESPOKE 4-Door Flex has been designed to fit your lifestyle, just as every bespoke item should be.

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
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