Product
[CES 2022] Chronicling the Latest Technological Trends Through Samsung’s CES Keynote Speeches
12/9/2021
CES (Consumer Electronics Show) is the world’s largest consumer electronics event that sets the scene every January for what the upcoming trends are for the global electronics industry. Each year, the tech world pays particular attention to CES’ keynote addresses, which not only signify the opening of the event, but also present the direction of future products, services and technologies.
Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of 6 keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Jong-Hee (JH) Han, Vice Chairman and CEO at Samsung Electronics, is set to walk onto the stage and present his keynote address under the headline ‘Together for Tomorrow’ to present the direction for technological development going forward.
Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase ‘future technology’ what really means.
2011: Human Digitalism
The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centered on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies.
BK Yoon, back then President and Head of Samsung’s Visual Display Business, outlined four guiding principles to underlie human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritizes the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift.