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Samsung Celebrates 2023 TV Launch with New ‘More Wow Than Ever’ Campaign

Campaign Kicks Off with Martha Stewart, Rosario Dawson, Carl Nassib, and Dermot Kennedy, Showcases How Samsung Innovations Power Your Passions


Samsung Electronics America launched its 2023 TV lineup featuring ultra-premium Samsung Neo QLED 8K and 4K TVs and Samsung OLED TVs alongside limited-time, customizable deals during its annual Unbox & Discover event at the newly redesigned Samsung 837 retail experience store in New York City on April 4th. Throughout the evening, the brand showcased its multi-device integration across its entire ecosystem and, to celebrate its leading lineup, introduced its new “More Wow than Ever” campaign.

Kicking off with businesswoman Martha Stewart, actress Rosario Dawson, professional football player Carl Nassib and musician Dermot Kennedy, the campaign welcomes artists, athletes, entrepreneurs, tastemakers, philanthropists and more to share personal stories of how Samsung innovations with advanced connectivity help users bring their creativity to life and power their passions.


The Samsung “More Wow than Ever” campaign will show how life can be easier, more enjoyable and productive when tech seamlessly works together within the home. It will highlight new features, such as this year’s SmartThings upgrades, which bring instant, automated connection and expansive compatibility to devices that go beyond the Samsung ecosystem.

“With 72% of U.S. households owning at least one Samsung product and 25% of U.S. households owning three or more Samsung products, Samsung is showing people how life can be easier, more enjoyable and productive when your tech is seamlessly working together,” said James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America. “Our 2023 Samsung TVs combine the absolute best in picture and sound with the ability to effortlessly connect to your favorite devices so you can enjoy personalized technology that makes everyday moments easier and more fun too.”

Unbox & Discover Samsung 2023 TVs

Leading the lineup are Samsung Neo QLED 8K and 4K TVs that combine brilliant picture and design with dynamic audio for a versatile screen vivid enough for even the brightest rooms. Images look as incredible as real life with Samsung Quantum Mini LED technology that powers up to 33 million pixels1 and delivers a billion colors. Samsung Neo QLED TVs automatically upgrade content to either 4K or 8K resolution[1] based on the model in real time for lifelike detail.

The brand also is expanding its Samsung OLED TV portfolio to include two series. With a powerful processor, Samsung OLED mesmerizes viewers with brighter, bolder visuals and infinite contrast for a breathtaking watching experience. With the deepest blacks, a billion shades of lifelike color – including vivid color palettes validated by Pantone, the industry-leading color experts – and 8.3 million self-illuminating pixels, the lineup delivers content in truly dramatic detail.


These 2023 flagship models join the larger Samsung portfolio of TVs to offer shoppers more choices than ever, including lifestyle screens that uniquely reflect your space and your aesthetic with innovations like The Frame, The Terrace, The Freestyle, The Sero, The Serif and more.

More Wow than Ever

The Samsung “More Wow than Ever” campaign will showcase the brand’s dynamic portfolio in partnership with cultural icons and creators who utilize Samsung products to bring their passions to life.

The program will feature the ways Martha Stewart’s connected home enhances her every day, while Carl Nassib’s use of Samsung products will bolster the athlete’s first entrepreneurial venture, Rayze, a volunteer-based mobile app that connects individuals to nonprofits. In addition, Samsung is partnering with actress Rosario Dawson in support of her philanthropic efforts advancing STEAM education for girls, as well as platinum-selling artist Dermot Kennedy as he prepares to embark on his biggest UK tour to date.

Throughout the year, Samsung will expand the program with diverse creators to showcase how Samsung products deliver enhanced connectivity and personalized consumer experiences. Partners will participate in a range of activities, including digital content series and activations at consumer events to showcase how Samsung’s home entertainment innovations improve their daily lives and inspire others to invest in products that help bring their passions to life.


Limited-Time “Your Choice” Savings

To celebrate the availability of the full 2023 lineup, Samsung is offering “your choice” deals 2 on 2023 Samsung Neo QLED 8K, 4K and OLED TVs on and participating retailers through April 16. The limited-time promotion invites shoppers to:

  • Buy a 2023 Neo QLED 8K (models QN800C; QN900C) and receive a Free 32” Frame (32LS03B), or free delivery and installation and wall mount
  • Buy a 2023 Neo QLED 4K (models QN90C; QN85C in sizes 65” and larger) or 2023 OLED TV (models S95C; S90C) and receive 50% off The Freestyle, or Free Delivery & Installation, or Free Wall Mount

The 2023 Samsung TV lineup is rolling out now at and retailers nationwide. For more information, visit

[1] Utilizes AI-Based formulas.
[2] Sales promotion runs through April 16, or while supplies last, at participating retailers. You must select the Promotional Gift in the same transaction as Qualifying Purchase; discount reflected at checkout. More details at

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