Samsung Named Number One Technology Brand in Africa

Brand Africa research reveals Africa’s continued affinity for Samsung

Johannesburg, South Africa – 11 July, 2019 – Samsung has been recognised as the most admired technology brand in the just released 7th annual Brand Africa 100: Africa’s Best Brands survey and ranking of brands across Africa. Brand Africa 100: Africa’s Best Brands is a Brand Africa initiative to research, rank and celebrate leading brands in Africa. It is the first and most comprehensive pan-African study and ranking of brands in Africa. Samsung was acknowledged as number 1 Most Admired Technology brand and third overall Most Admired Brand in Africa, across all categories.

“It’s always an honour to be recognised by the people we design our products for. This research validates our ongoing focus on creating products that empower Africans to do more. Samsung’s continued growth in Africa is fuelled by our commitment to be a part of the continent’s growth and prosperity,” says Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

The Brand Africa 100® list also recognised Samsung as the number one brand in Nigeria, Ghana, Senegal, Cameroon, Democratic Republic of Congo and Morocco as well as number three in Kenya. The rankings are published annually in partnership with African Business Magazine and Brand Africa Partners.

“Samsung’s relentless pursuit of excellence and innovation has resulted in products that are redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliance and other ground-breaking technological categories. Samsung is therefore perfectly positioned to connect people, touch lives and offer an unprecedented level of value – we use design and innovation to provide people with new experiences and aspirational products,” concludes Mokholo.