Upgrade Your Entertainment and Save Big on Samsung’s OLED and The Frame TVs

As homes become more connected, Samsung continues to demonstrate what it means to live and entertain smart with its latest range of OLED and The Frame TVs. As part of its TV Lifestyle ^[1] running from 1 April to 31 May, Samsung is showcasing how its intelligent TV technology seamlessly integrates into modern homes, while also offering compelling promotions across the ranges.

Smart TVs for Smarter Living

More than just a screen, today’s TV has become a central hub for entertainment, productivity, and connection. Samsung’s OLED and The Frame TV ranges are designed with this in mind, offering intuitive features that adapt to users’ needs and preferences.

With built-in voice assistants^[2] , users can effortlessly control their TV, search for content, adjust settings, or even manage compatible smart home devices using simple voice commands. Whether dimming the lights for movie night or checking the weather before heading out, Samsung TVs bring convenience to the forefront.

App integration provides seamless access to popular streaming platforms, music services, and more, all from one place. Personalised content recommendations further enhance the viewing experience, learning user preferences to surface shows and movies tailored to individual tastes.

Beyond entertainment, these TVs are designed to work harmoniously within a connected ecosystem, making them a good fit for modern smart homes. With SmartThings^[3] compatibility, users can monitor and control a wide range of connected devices directly from their TV screen, simplifying everyday living.

With Mother’s Day approaching, Samsung’s premium^[4] TV line-up offers a meaningful and stylish way to show mom appreciation. The Frame TV, in particular, stands out as a thoughtful gift, blending innovative technology with elegant design.

When switched off, The Frame TV transforms into a digital art display, showcasing curated artworks or personal photos, bringing an art gallery feel into your living space. Its slim profile and customisable bezels allow it to complement the décor, making it both a functional device and a statement piece.

For moms who love immersive entertainment, Samsung’s OLED TVs deliver breath-taking picture quality with deep contrasts, vibrant colours, and cinematic clarity, ideal for binge-worthy series, family movie nights and everything in between.

Exceptional Value Across the Range

As part of the campaign, consumers can take advantage of significant savings across select models:

The Frame TV Deals:

• 85” LS03F 4K The Frame Samsung Vision AI TV (QA85LS03FAUXXA) – R34,999* ^[5] save R5000
• 75” LS03F 4K The Frame Samsung Vision AI TV (QA75LS03FAUXXA) – R24,999*, save R5,000
• 65” LS03F 4K The Frame Samsung Vision AI TV (QA65LS03FAUXXA) – R13,999*, save R9,000
• 55” LS03F 4K The Frame Samsung Vision AI TV (QA55LS03FAUXXA) – R12,999*, save R5,000

OLED TV Deals:

• 77” S95F 4K OLED Samsung Vision AI TV (QA77S95FAUXXA) – R69,999*, save R30 000
• 83” S90F 4K OLED Samsung Vision AI TV (QA83S90FZEXXA) – R89,999*, save R40,000
• 77” S90F 4K OLED Samsung Vision AI TV (QA77S90FZEXXA) – R49,999*, save R30,000
• 65” S90F 4K OLED Samsung Vision AI TV (QA65S90FZEXXA) – R37,999*, save R2000
• 55” S90F 4K OLED Samsung Vision AI TV (QA55S90FAUXXA) – R19,999*, save R8,000
• 65” S85F 4K OLED Samsung Vision AI TV (QA65S85FZEXXA) – R19,999*, save R10,000
• 55” S85F 4K OLED Samsung Vision AI TV (QA55S85FZEXXA) – R12,999*, save R4000

From simplifying daily routines to enhancing entertainment and elevating home aesthetics, Samsung’s latest TV range is crafted to fit effortlessly into modern lifestyles. Whether it’s the artful elegance of The Frame or the cinematic brilliance of OLED, these TVs are more than just technology, they’re companions in everyday living.

^[1] Terms and Conditions apply (https://shop.samsung.com/za/promotion-terms-and-conditions).

^[2] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. Voice commands and multi turn is supported for 10 languages (UD/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). A Samsung account log-in and date network connection (WiFi or data network) are required.

^[3] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

^[4] Samsung brand is ranked No.1 for 8 consecutive years in Premium TV (*Premium TV: $1,500 and above). Source: Report Name “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[5] * Recommended retail price only. Prices may vary per retailer.