Now available in Australia: Samsung elevates new smartphone era and everyday well-being with Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Watch8 series

Sleek, multimodal AI-powered foldables debut alongside ultra-comfortable smartwatches that deliver wellness insights

Samsung Electronics Co., Ltd. today announced that Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8 and Galaxy Watch8 Classic are now widely available in Australia. Record-breaking sales during the pre-order period have highlighted Australians’ appetite for foldable devices.

The launch of Samsung’s latest foldable phones and smartwatches comes as research commissioned by Samsung Australia reveals almost half of Australians surveyed claim to use their smartphones to multitask more (45%) over the past two years[1], and almost half of Australians claim that cost (46.5%) and time (46.9%) are the key barriers to achieving their health and fitness journey[2]. The new Galaxy Z series and Watch8 series aim to raise the bar by seamlessly blending design, engineering and powerful AI[3] to elevate everyday life and adapt to users’ unique, multi-faceted lifestyles.

Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia said, “We are particularly excited to be launching our seventh generation of Galaxy foldables along with our Galaxy Watch8 series in Australia. The new Galaxy Z Fold7, Galaxy Z Flip7 and new Galaxy Z Flip7FE are the culmination of 15 years of R&D, creating the pinnacle of design, hardware and software in a foldable form, while the Galaxy Watch8 series combines powerful new on-device AI with improved comfort and hardware advancements to reshape the wearables experience. These new products are designed to enhance the multi-faceted lifestyles that Australians enjoy, making these devices the ultimate multitasking companions.”

Galaxy Z Fold7 and Z Flip7: Ultra-Thin and Light with Intuitive Intelligence

Galaxy Z Fold7 and Z Flip7 represent the next leap in smartphone innovation — refined through years of breakthrough engineering and elevated with advanced intelligence. Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced Z series yet. Powered by cutting-edge performance and seamlessly integrated Galaxy AI, they are intelligent, adaptive companions that anticipate and respond to your needs in real time. With expansive, flexible displays, pro-grade cameras and context-aware intelligence, they open up new realms of productivity, creativity and connection.

Galaxy Z Fold7 brings Galaxy advancements together and broadens their scope, delivering the Ultra experience in the thinnest, lightest and most advanced foldable yet. It offers immersive, high-octane performance on an expansive screen, empowering you to game, stream, connect and create all at once. Galaxy’s true AI companion experience has also been optimised for the foldable format, enabling fluid interactions across more apps and the larger screen. And with Camera and Screen Sharing with Gemini Live[4], you can talk naturally to Gemini about what you’re viewing. Simply share a picture of a local delicacy while you’re exploring a new city and ask Gemini where to try it nearby. Plus, Galaxy Z Fold7’s Ultra-grade 200MP high-resolution camera gives you the freedom to shoot at flexible angles, putting professional-quality content creation at your fingertips. Enjoy convenient editing features like Generative Edit, which now automatically detects passerby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections. With Galaxy Z Fold7, you get familiarity in a head-turning new design that unfolds into something extraordinary.

Galaxy Z Flip7 distills flagship power, intelligence and personality into a compact and iconic form. With its edge-to-edge FlexWindow, you can express yourself, access key features at a glance and stay connected, all without opening the device. Built for dynamic lifestyles, Galaxy Z Flip7 transforms the way you capture and share — from flawless selfies to cinematic video — all with the agility and creativity only a Flip can offer. To help you stay in control of your day, Now Bar[5] delivers helpful information right on Galaxy Z Flip7’s FlexWindow. See what song is playing, view your workout progress or check on the ETA of your rideshare with one quick glance. You can also use Camera Sharing with Gemini Live to share what you see through your camera and chat with Gemini in real time, whether you’re asking for road trip tips while traveling with your dog or you want outfit suggestions based on the day’s weather. Simply share your camera in Flex Mode and converse with Gemini hands-free. And with fun new features like Portrait Studio for Pet, you can instantly transform any snapped or downloaded pet photo into a work of art. Choose from styles like artistic painting, 3D cartoon, fisheye or professional-quality portrait and create a frame-worthy masterpiece with one quick tap. Galaxy Z Flip7 is the perfect balance of style, substance and smart utility — a true AI companion that’s built to last, flip after flip.

Galaxy Z Fold7 and Galaxy Z Flip7 aren’t just next generation foldables; they are a new class of smartphone designed to fit in your life and elevate it. Familiar yet transformative, they blend power, portability, style and substance, whether you seek a elevated experience or an AI powerhouse that fits in your pocket. As form factors evolve to look and think differently, this generation of foldables represents the next leap in smartphone innovation. Years of breakthrough engineering have led foldables to become flexible canvases for the new AI experience.

Galaxy Watch8 Series: Ultra-Comfort Meets Real-Time Motivation

Completing the Galaxy ecosystem, the Galaxy Watch8 Series – including Galaxy Watch8 and Galaxy Watch8 Classic – brings the same spirit of re-engineering found in the new phones to the wrist. Galaxy Watch8 features advanced sensor technology and creates an intuitive AI-powered experience to help users fulfil a better, more connected life. Its ultra-thin cushion design and Dynamic Lug system flex naturally for all-day comfort and more precise sensor contact. Leveraging Samsung’s BioActive Sensor for continuous wellness tracking, the watches deliver real-time insights and instant rewards or alerts across sleep, stress, nutrition and activity, turning healthy intentions into immediate, motivating feedback.

Plus, for the first time, Galaxy Watch8 introduces the Antioxidant Index[6] in a smartwatch, enabling consumers to measure carotenoid levels in just five seconds and make informed lifestyle choices.

Australian launches and activations

Samsung Experience Store, Westfield Mt Gravatt Shopping Centre

As the company marks the Australian launch of its highly anticipated Galaxy Z Fold7, Galaxy Z Flip7 and Watch8 series, Samsung also launched its brand-new Samsung Experience store at Westfield Mt Gravatt in Brisbane, on Friday, July 25, furthering its commitment to offering customers an enhanced shopping experience, both online and offline.

Joining seven other large format stores around the country, the new Samsung Experience Store gives visitors a preview of Samsung’s latest products, with 192 square metres dedicated to showcasing the full Galaxy range. The store offers customers the opportunity to get hands on with and purchase everything from smartphones to tablets to wearables, including Samsung exclusive colours and products. Visitors can even try on cases and accessories on their existing devices.

A true experience store, the space includes a designated learning area that will run regular sessions by Galaxy experts and guest hosts, offering attendees a deep dive into various topics, including Galaxy’s cutting-edge features. There is also a dedicated Customer Service area, where customers can get one-on-one assistance with their devices and onsite repairs.

Samsung Experience Store, Westfield Mt Gravatt Shopping Centre

“We are thrilled to be launching our newest Samsung Experience Store in Mount Gravatt, offering our QLD customers the opportunity to come visit our Galaxy experts and discover the breadth of what Samsung mobile has to offer in our beautiful new retail space. The Mount Gravatt store seeks to elevate our customer’s shopping and educational experience while providing a personalised, one-on-one experience,” Chou explained.

The launch of the new Galaxy Z series and Watch8 series is also backed by a bold, nationwide integrated marketing and communications campaign designed to connect with consumers across every touchpoint.

Samsung’s latest innovations will be impossible to miss, with the campaign spanning digital and social media, TV, BVOD/SVOD, video, display, strategic publisher partnerships, creator collaborations, PR, and more than 1,300 out-of-home (OOH) placements. These include Samsung’s iconic panels at Sydney’s Broadway and George Street, and Melbourne’s Emporium, as well as full ‘Station Dominations’ at key commuter hubs – Parramatta and Central in Sydney, and Southern Cross in Melbourne. Making a striking entrance, the campaign also features the first-ever 3D-enabled takeover at Southern Cross, along with over 140 newly upgraded displays.

Availability

From today, Samsung Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic are available in Australia, with pricing and colour options listed below:

For more information about the Galaxy Z series and Galaxy Watch8 series, please visit: Samsung Newsroom Australia, and Samsung.com/au/.

[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

[3] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[4] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+. Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[5] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[6] Antioxidant Index measures carotenoid levels. Antioxidant Index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you’re concerned about your antioxidant level.