Samsung Australia crowned 2026 leading Smartphone manufacturer for Customer Satisfaction by Canstar Blue

Samsung Electronics Australia has reclaimed its title for having best-in-class customer satisfaction across smartphone users, winning the 2026 Most Satisfied Customers Award for Smartphones from Canstar Blue, Australia’s best-known and respected comparison website.

In the lead-up to Samsung’s upcoming Galaxy Unpacked event in San Francisco for the Galaxy S series, this latest award builds on a strong history of recognition for providing unmatched customer satisfaction for Samsung’s extensive range of smartphones. An award-winning brand, Samsung recently won Canstar’s 2025 Innovation Excellence Award for its glare-free TV technology, and had previously scooped up back-to-back Canstar Most Satisfied Customers Awards for Smartphones in 2024 and 2023.

The 2026 award followed a nationwide survey of more than 1,100 Australians, which asked consumers who had purchased a brand new smartphone in the last two years to rate their satisfaction in key categories including durability, design, camera quality, battery and charging performance, user friendliness, value for money and overall satisfaction.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia, said, “This latest accolade once again showcases Samsung’s commitment to driving meaningful innovation that’s shaped by real customers’ needs, and we’re proud to be honoured with this customer satisfaction award.”

“Our goal is to redefine what’s possible when it comes to mobile hardware and software, improving convenience and functionality, and making sure our whole range of products moves to match the evolving needs of Australians. In an increasingly competitive smartphone market, we’re thrilled to see that our customers are overwhelmingly happy with their experience when using a Samsung phone.”

Tara Donnelly, Canstar Blue’s Managing Editor, Utilities, added, “Samsung has won over public opinion to secure Canstar’s 2026 Most Satisfied Customers Award for Smartphones.

“Canstar’s research shows the cost of living is influencing purchasing decisions, with price the most important factor when choosing a new phone – shaping both the timing of phone upgrades and the type of device they buy.

“Australians gave Samsung strong ratings across the board, identified for offering value and with standout performance in durability and battery life – alongside its AI features that have transformed how Australians work, create and stay connected. The award gives credit to Samsung’s ability to deliver life-changing innovation while meeting consumers’ expectations for long-term value.”

2025 saw Samsung release an exciting range of new smartphones, leaning on cutting edge hardware and AI evolution with the Galaxy S series, hardware innovation with the launch of the Galaxy Z series, as well as an emphasis on boosted functionality in an accessible package with the Galaxy A series. Across the board, a blend of innovation and delivering value for customers has propelled Samsung’s recent suite of devices and set the groundwork for what is to come in 2026. The exciting next chapter begins with Galaxy Unpacked on February 26.