Samsung brings its biggest and most accessible OLED TVs to its 2025 Australian AV lineup

Samsung pushes the limits of OLED display technology to bring Samsung OLED S95F, S90F, and new S85F ranges to Australians in 83-inch and 77-inch screen sizes.

Samsung OLED S95F now available in 83-inch and 77-inch screen sizes. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1] has today announced that its most advanced and intensely cinematic OLED TV – Samsung OLED S95F – will be available to Australians in an expansive 83-inch display for the first time, making it the brand’s biggest OLED TV size yet. In another Samsung-first, the company will introduce a third Samsung OLED series to its range, with the Samsung OLED S85F complimenting the OLED S95F and OLED S90F models.

The OLED S85F series will also offer 83-inch and 77-inch models, making the best of Samsung’s big screen OLED experiences accessible to more Australians; and will commence rolling out in Australian retail stores next week, with the big screen Samsung OLED S95F and OLED S90F models to closely follow.

The 83-inch and 77-inch Samsung OLED S95F TVs will feature Samsung’s new OLED Glare-free technology in Samsung’s slimmest design. Built to thrive in Australian conditions, Samsung’s Glare-free validated technology enables Australians to experience richer contrast, brighter brights, and deeper blacks in both light and dark rooms with less distractions.

Powered by Samsung’s most advanced AI-Powered processor, Samsung’s OLED S95F also brings the best of Samsung’s Vision AI innovation to Australian shores, delivering endless personalised entertainment experiences to enrich everyday life. Via Vision AI, Australians will experience exceptional advancements in picture and sound quality, including 4K AI Upscaling with 128 AI neutral networks making every on-screen and audio moment captivating. Auto HDR Remastering Pro, Real Depth Enhancer Pro and OLED Brightness Booster features is designed to automatically analyse content and environmental factors in real time, dynamically adjusting visuals and audio settings, providing a new standard of Samsung-optimised TV experiences[2].

“Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range,” said Simon Howe, Director of Audio Visual, Samsung Australia.

“Each year we see a growing number of Australians looking to upgrade their screen size, and with this trend comes the need to offer more big screen options across our wider TV range. Supported by Glare-free technology, encased in ultra-slim, minimalist designs, and packed with endless entertainment features; the large screen premium Samsung OLED S95F, immersive OLED S90F and accessible OLED S85F models aim to offer Australians more choice amongst the best of Samsung’s big screen home experiences.

All big screen Samsung OLED models spanning OLED S95F, OLED S90F, and OLED S85F models will provide Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Auto Game mode alongside Pantone-Validated colour[3] and OLED HDR technologies[4]. The result is large beautifully bright screens with incredible contrast and superb performance for various content types – from streaming, gaming and watching live sports.

Beyond incredible big screen cinematic viewing, the Samsung 83-inch and 77-inch OLED S95F, S90F, and S85F models bring the best of Samsung One UI Tizen’s Endless Entertainment platform that enhances both viewing and gaming experiences. Via Samsung TV Plus[5], Australians can enjoy an extensive library of channels and on-demand content, bringing a wealth of entertainment right to their fingertips. For gamers, Gaming Hub consolidates games onto a single screen, enabling immersive gameplay without switching devices. Underpinned by SmartThings Smart Hub, Samsung Knox Security and Samsung Daily+, Samsung’s 83-inch and 77-inch OLED lineups are designed to enable secure, personalised and connected lifestyle experiences to enhance everyday life[6][7].

Applicable to 2025 OLED models, Samsung One UI is supported by a 7-year free OS upgrade providing Australian consumers with peace of mind for their Samsung big screen OLED purchase[8].

Big screen Samsung OLED models will be available at all major retailers and Samsung.com/au from next week.

Samsung OLED S85F

• 83-inch (QA83S85FAEXXY) RRP: $8,049
• 77-inch (QA77S85FAEXXY) RRP: $5,749

Samsung OLED S90F

• 83-inch (QA83S90FAEXXY) RRP: $9,199
• 77-inch (QA77S90FAEXXY) RRP: $6,899

Samsung OLED S95F

• 83-inch (QA83S95FAEXXY) RRP: $11,499
• 77-inch (QA77S95FAWXXY) RRP: $9,199

More information about Samsung’s full OLED range spanning S95F, S90F and S85F is yet to be announced. To say up to date with the latest news, sign up to Samsung’s AV hand raiser via: www.samsung.com/au/tvs/handraiser/

[1] Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[4] The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

[5] Samsung account and internet connection required. Data fees may apply. Apps and channels are subject to change. Advertisements may appear on Samsung TV Plus.

[6] Internet connection and Samsung account required.

[7] Internet connection required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/

[8] Tizen OS upgrades will be provided for 7 years, starting from release year 2025 and applicable to 2023 models onwards