Samsung Soundbar Ranks No.1 in Global Sales for 9 Consecutive Years

April 13, 2023
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Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report[1] notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in worldwide market share and accounting for 18.4% of the industry sales volume in 2022[2].


Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound[3] have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.


This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.

Featured is the pinnacle of Samsung’s home theatre audio technology in 2023: the Q-Series HW-Q990C. Image simulated for illustrative purposes. Cables not shown.


Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony[4], which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the compatible Samsung TV and the soundbar without muting the TV speakers. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space.


“Samsung is committed to providing our customers with industry-leading home entertainment experiences that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of Samsung’s cinematic sound with smart audio features and enhanced connectivity.”


In Australia, Samsung’s soundbar series achieved Canstar Blue’s Most Satisfied Customers Award in Home Theatre Systems 2021 and 2022[5]. In earning this honour in 2022, Samsung was the only brand to achieve a perfect 5-star score for overall satisfaction, performance, user friendliness, features and functionality, value for money, and design, as voted by approximately 250 Australians who had purchased a Home Theatre System in the past three years[6].


Canstar Blue’s customer-rated accolades reinforce Samsung’s market leadership in the Audio-Visual sector, and the brand’s commitment to developing innovative technologies grounded by a deep understanding of the needs and passions of Australian consumers.


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[1] Source: FutureSource Consulting ‘Worldwide Home Audio Quarterly Tracker’, Worldwide Soundbar Market Share by manufacturer – Annual units and value basis. 1 March 2023.

[2] Source – Futuresource Consulting, Mar-2023. Based on overall Soundbar market share by manufacturer on an annual units & value basis.

[3] Sound effects and performance may vary depending on environmental characteristics (including ceiling).  SpaceFit Sound is compatible with 2021 -2023 QLED Q70 TVs and above.

[4] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling

[5] Defined by Canstar as systems incorporating television, video and audio equipment including soundbars and audio party speakers.

[6] Canstar Blue customer satisfaction research, conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=249.

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