Samsung partners with Warner Bros. and DC Studios to celebrate the latest “Superman” film. Depicted 98” and 100” TVs are available for purchase in Australia. The 115” is yet to be announced locally.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” Neo QLED QN90F and 100” Neo QLED QN80F in addition to the 98” Crystal UHD DU9000 4K Smart TV[2]. With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com/au/tvs/super-big-screen

[1] Samsung Art TV includes The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Samsung’s Crystal TV range does not feature Samsung Art Store.

The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of  Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com/au.

[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.

[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.

[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

The Neo QLED 8K QN990F will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED technology — delivering brighter colours, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

The Frame Pro will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

The Premiere 5 will be coming to Australia in 2025. Pricing is yet to be announced.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror[3]. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

To find out more about Samsung’s 2025 AV line-up, register your interest for updates as they drop via www.samsung.com/au/tvs/ceshandraiser

[1] Available features may vary by country and model.

[2] Available models may vary by country.

[3] Available in Korea and the USA only at this time.

Based on findings from Samsung’s 2023 SEAO TV Awareness Survey[1], discover which of the five persona types[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.

Samsung Electronics Australia has today released its Summer Viewing Report, which unveils new research into how Australians will be embracing television viewing over the summer holiday period, with 94% of the nation set to watch movies from the comfort of their home during this time.

The report[1] commissioned by Samsung found that average person intends to watch 6 movies and 4.3 shows throughout the summer season, with the majority embracing the holiday spirit with Christmas movies, tuning into the big sporting moments, and binge-watching iconic TV shows.

With a screen for every Australian lifestyle, passion, and living space, Samsung’s TV range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

“As Australians seek meaningful moments at home, we’ve seen the TV take centre stage and become the focal point for shared traditions – from bringing the family together for their favourite film, to connecting friends as they watch their sporting teams battle it out.

Our insights show that TVs are more than entertainment units, and at Samsung, we’re proud to play a part in redefining the landscape by making big screen experiences accessible, intuitive and personalised to Australians. Whether it’s the cinematic grandeur of a 98-inch screen or the versatility of outdoor and Lifestyle TVs, our line-up caters to every preference, all whilst delivering impeccable big screen picture and sound quality,” said Simon Howe, Director of Audio Visual, Samsung Electronics Australia.

Streaming into the Holiday Spirit

With the festive season fast approaching, Australians are preparing to deck the halls with households across the nation settling into the holidays by watching their favourite festive films. Three in five (64%) Australians say it doesn’t feel like Christmas without watching a “Christmas movie”, and over two-thirds (67%) of the nation plan to watch at least one festive movie in the lead up to 25 December.

For 44% of Australians, it is a tradition to watch the same Christmas movie every year with loved ones. In fact, Australians have watched their favourite festive flick 8.8 times on average. According to the report, Home Alone is Australia’s most popular holiday movie (15%), edging out the lead over Elf (9%), and followed by The Grinch (8%), Love Actually (7%) and Die Hard (6%). With men being five times more likely to watch Die Hard than women throughout the festive period. Outside of the glow of red and green lights, 47% of Australians admit they watch Christmas movies throughout the year to bring festive cheer to their daily lives.

Screening a Summer of Sports

Down under, summer ushers in a festive blend of Christmas, carols and a love for all things cricket. Samsung’s Summer Viewing Report has found that three in five (59%) Australians planning to watch sports over the holiday period, with cricket the most popular code (30%), followed by tennis (24%) and football/soccer (16%). In fact, one-third (33%) of the nation says they “always watch the Boxing Day Test”.

When it comes to enjoying this season’s major sporting moments, a staggering 97% of Australians plan to tune in from the comfort of their couch or from a mate’s place, and 16% intend to embrace the action from a pub or venue.

Regardless of where they choose to watch, Australians are opting for the best seat in the house, with those tuning in from home embracing big screen TVs, with 42% owning a screen over 60 inches and 11% over 75 inches – putting them right on the side lines so they don’t miss a minute of the action.

And for those, who can’t get enough of this summer of sports, Samsung now offers a huge sporting line up with its Samsung TV plus offering. Launched in 2017, as one of the first FAST (free ad supported television) services in Australia, Samsung TV Plus has steadily expanded its reach and content offering to deliver over 100 channels, with over 17 free premium sports channels available. This includes the world’s first cricket FAST channel, in partnership with Cricket Australia that launched earlier this month.  Cricket Gold, bowls fans over with hours of archive footage including classic matches, game highlights and informative documentaries from the Cricket Australia films vault.

Pressing Play on movies and shows

As the nation is typically set to embrace more downtime over the holiday season, two in five (40%) of Australians intend to watch more movies than usual with the average person screening 5.8 films. Conversely, over one in four (27%) Australians plan to watch more TV shows than usual, with the average Australian set to watch 4.3 shows over the summer break.

When it comes to content, Australians are seeking comedic relief, with the most popular genre being comedy (69%),  however they also want to be kept on the edge of their seat with drama (51%) taking the second spot, and crime (39%), romance (36%), documentary (34%) and reality (30%) following suit. Over half (52%) of Australians will be looking for something new to watch, while one-quarter (25%) will seek familiar faces and opt to re-watch old favourites such as Friends and The Office.

Aussies take control, one click at a time

When it comes to watching  content Australians like to be in the driver’s seat, with 55% of Australians stating they “always like” to be in control of the remote when watching movies or shows with others, whilst 47% prefer to watch TV alone to avoid fights over the remote.

Not only do Australians want to be able to call the shots on what they watch, but they also aren’t shy about being volume maestros either. Almost half of the nation (47%) is hyper-aware of their TV’s volume levels, ensuring this is “always” set to a multiple of 2 or 5. Even numbers are more popular and the preference of over one-third (36%), while 27% prefer a multiple of 5.

Millennials and Gen Z Australians appear to be the most passionate about controlling the TV viewing experience, with the report revealing 62% want to hold the remote and almost half (49%) ensure the volume level is even.

Tuning in on the go and with our nearest and dearest

This summer, Australians are set to take their viewing on the road, into the great outdoors, and beyond. To stay entertained all season long, Australians will be streaming their favourite movies and programs from holiday homes (10%), in transit like on a plane or in the car (6%), and even while camping (4%). Those who own a projector are 43% more likely to be watching TV over the break, likely thanks to the ability to view from anywhere while embracing the warm, summer weather.

TV viewing is both a solo and shared experience, with 48% of the nation often watching their favourite movie with their partner and the same percentage on their own. Women are slightly more inclined to tune in by themselves and gain some much needed down time (50% vs. 45% of men), while gathering the family to watch a movie together remains popular amongst single and couples with kids at home parents nationwide (69% and 60% respectively).

A Screen for Every Experience

With Australians embracing at home TV and movie viewing over the summer period, Samsung’s 2023 AV range offers a screen experience for virtually every Australian lifestyle, passion, and living space.

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s TV range offers a variety of big screen experiences. Across its line-up of TVs, of which includes Neo QLED in both 8K and 4K as well as QLED, OLED, Crystal UHD in 4K,  and a wide range of projectors, the Global No.1 TV brand for 17 years running[2] delivers premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

To find out more about Samsung’s award-winning range of TVs and soundbars, visit https://www.samsung.com/au/tvs/super-big-screen/

[1] Samsung Quick Insights: Christmas AV Report, conducted by Nature research in October 2023. Australians aged 18+, nationally representative on age, gender, and location. N=1,008.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Introducing the new 98-inch Samsung QLED 4K TV (Q80C) — an ultra-large screen designed to fuel Australian’s entertainment passions and pride for their home. Image simulated for illustrative purposes.

Samsung Electronics Australia has today announced the expansion of its award-winning 2023 TV line-up by adding a supersized 98-inch Samsung QLED Q80C 4K TV to the range. With an RRP of $11,649, Samsung’s QLED Q80C is priced to be the brand’s most accessible Quantum-dot 98-inch TV ever brought to market, delivering on Samsung’s commitment to provide a screen for every experience.

A recent Kantar Worldpanel report[1] shows that a larger screen size and the ability to access all key streaming apps are the two most prominent drivers for Australians intending to upgrade their Samsung TV in 2023. Supported by Samsung’s Quantum-dot technology and Tizen Operating System, the 98-inch QLED Q80C offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting this local demand for customised big screen entertainment experiences at home.

“We’ve worked hard to not only pack our premium AV technologies into a 98-inch form factor but to bring the best of Samsung’s entertainment ecosystem including Gaming Hub[2], Smart Hub, and Samsung TV Plus to the QLED Q80C TV as standard. Our aim is to deliver the type of no-compromise big screen home cinema experiences that Australians desire while continually working to make them more accessible to more Australians to enjoy,” says Jeremy Senior, Vice-President, Consumer Electronics, Samsung Australia.

Whether wall-mounted or free-standing, Samsung’s stunning QLED Q80C 4K Smart TV is designed to be the stylish centre of the Australian smart home. Image simulated for illustrative purposes. Cable not shown.

Ultra-Large Screen and Mesmerising Quality

The new Samsung QLED Q80C 4K TV joins Samsung’s 98-inch Neo QLED QN90A TV in the Australian marketplace as ultra-large displays that offer big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.

Pairing Direct Full Array and Quantum HDR+ technology[3] with a Quantum Processor 4K, Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution, providing incredible picture quality with minimal noise[4]. Samsung’s LED zone technology adjusts brightness and black levels for bold contrast, depth and detail while Samsung’s Quantum Dot technology delivers more than 100% colour volume enabling accurate colour reproduction at any level of brightness[5].

At a mere 48.5mm top to bottom, the Q80C’s beautiful SuperSlim design provides a near-bezeless finish to deliver a rich edge-to-edge picture that defies limits and a TV profile that can blend comfortably into virtually any space. Despite its slim bezel, the QLED Q80C packs a powerful punch when it comes to audio, thanks to the inclusion of Dolby Atmos[6], Object Tracking Sound Lite[7], and Samsung’s latest generation of Q-Symphony[8].

The Samsung 98-inch QLED Q80C 4K Smart TV pairs perfectly with the flagship HW-Q990C Q-Series Soundbar to deliver an immersive, cinematic experience. Image simulated for illustrative purposes. Cables not shown. Soundbar sold separately.

Built for Your Favourite Content

With the QLED Q80C as the centrepiece of their smart home, Australians can get the most out of a connected home experience thanks to the built-in Smart Hub feature. Bringing Entertainment, Gaming, Ambient options, and SmartThings together into one place[9], the QLED Q80C can help users manage various connected devices and appliances across the home, adding a new layer of convenience to everyday routines[10].

Supporting 4K resolution at 120 frames per second via HDMI 2.1, the QLED Q80C provides ultra-high bandwidth for compatible gaming devices to help keep Australians ahead of their virtual-world competition[11]. Ultra-wide Game View, which offers a flexible aspect ratio – from 16:9 to 32:9 – paired with Game Bar puts gamers in control by letting them check Variable Refresh Rates at speed, while Xbox Game Pass[12] offers console-free cloud gaming[13].

With Samsung’s TV Plus service offering 91+ channels and thousands of on-demand, subscription-free shows[14], the 98-inch QLED Q80C enables Australians to feel as immersed in a movie as they are at a cinema directly from home.

Pricing and Availability

The Samsung 98-inch QLED Q80C 4K Smart TV is available now from authorised resellers and Samsung’s Online Store. The QLED Q80C’s ultra-large predecessor – the Neo QLED 98″ QN90A 4K Smart TV – continues to range in select retailers and via Samsung’s Online Store.

• QLED 98″ Q80C 4K Smart TV (QA98Q80CAWXXY), RRP: $11,649
• Neo QLED 98″ QN90A 4K Smart TV (QA98QN90AAWXXY), RRP: $19,999

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[15]. Samsung’s 2023 TV range currently holds a Canstar Blue 2023 Innovation Excellence Award in Home Entertainment, in addition to Finder’s 2023 Best TV brand as voted by Australians in its 2023 Customer Satisfaction award survey.

For more information on Samsung’s range of TVs and soundbars, visit our website: samsung.com/au/tvs/qled-tv/highlights/

[1] Kanstar Worldpanel TV Market Overview – Q1 2023, February 2023,  n-10,000

[2] Available in Australia from 24 July 2023. Will be available on the Samsung QLED Q80C and Neo QLED QN90A via an over the network update.

[3] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[4] Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

[5] Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

[6] Source content must be Dolby Atmos^® enabled for Dolby Atmos^® playback.

[7] The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).

[8] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[9] Internet connection and Samsung Account required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/.

[10] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription .For a list of current compatible devices visit https://www.samsung.com/au/apps/smartthings/.

[11] Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

[12] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[14] Internet connection and Samsung Account required. Available content subject to change.

[15] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 16 consecutive years, today announced that the Xbox App will be available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs[1] to become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimised latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

The Xbox app will be available on 2022 Samsung Smart TV models in Australia beginning June 30^th and beyond.

[1] 2022 Samsung Smart TV models above BU8000.

Leveraging Samsung’s and Nifty Gateway’s technology, customers can seamlessly browse, display, and interact with NFTs from the comfort of their couch. In addition, customers will have access to more than 6,000 art pieces from emerging and top artists including Beeple, Daniel Arsham, Pak, and more.

“Nifty Gateway’s mission is to bring NFTs to a billion people by empowering creators and simplifying the way customers buy, sell, create, and hold NFTs. We are committed to making NFTs accessible and NFT purchasing more seamless than ever before,” said Duncan Cock Foster, co-founder, Nifty Gateway. “With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collecting experience. Their dedication to user experience and focus on the highest quality displays aligns perfectly with our vision to allow anyone, anywhere, to interact with their favorite creators.”

As a leading NFT marketplace and pioneer in the industry, with this partnership, Samsung and its customers will benefit from:

• Verified digital art: NFTs minted through Nifty Gateway are verified to ensure customers receive quality content.
• State-of-the art custody technology: Nifty Gateway has a custody option, which means that users can store their NFTs in a secure Nifty Gateway Omnibus wallet.
• Payment flexibility: Customers can use a variety of methods to purchase an NFT, including debit cards, credit cards, or cryptocurrency.

To learn more about Samsung’s TV NFT Platform, please visit Samsung’s press release.

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

Samsung Electronics Australia has today expanded its lifestyle television offering with the launch of The Terrace QLED 4K TV and Soundbar, a new category that takes the indoor home entertainment experience outdoors. Available in 55, 65 and 75-inch models, The Terrace is built for outdoor entertainment1 and delivers Samsung’s industry-leading QLED technology, Smart TV features and a powerful audio experience.

“As a nation we love the outdoors and entertaining, especially as we come into summer, and The Terrace brings outdoor entertainment to life,” explains Hass Mahdi, Director of Audio Visual, Samsung Electronics Australia. “With a crystal clear QLED display and advanced Anti-Glare Technology, The Terrace is ideal to watch the big game with mates over a BBQ, or enjoy a family movie night on a warm summer’s evening.”

“The home is our sanctuary. Now more than ever as we adjust to life in the absence of large sporting events, live entertainment, and big gatherings – there is a demand for entertainment at home on the big screen”.

Built for Outdoor Entertaining

Offering a 4K resolution QLED display with 2,000 nits brightness (that’s three times the brightness of a TU8000 Samsung TV), it delivers clear visibility in outdoor conditions, whatever time you choose to turn it on. The Terrace also has an IP552 weather resistance rating3, which means you can take the action outside with peace-of-mind, and enjoy a new kind of match day or movie night. Additionally, The Terrace includes Samsung’s advanced Anti-Glare Technology which helps stop reflections and glare getting in the way of the action.

The display is also perfect for sports fans; with a high 200Hz Motion Rate which is ideal for fast-moving content. Whether you’re manning the BBQ or sitting by the garden, the Wide Viewing Angle will help ensure you’re not missing out on the action.

Smart TV Experience Australians Know and Love

Bringing the same experience Australians expect from some of Samsung’s QLED 8K and 4K models, The Terrace comes with coveted features including Multi View* and Tap View^ for mobile connectivity, built-in voice assistants including Bixby and Alexa, Wi-Fi, and Bluetooth connectivity. Allowing Aussies to watch, listen, and play their favourite content
at the touch of a button, with access to leading apps including Netflix, YouTube, Foxtel, Kayo and Disney+⁵. Intelligent Mode adapts picture and sound to the TV’s surroundings4 so no matter how loud your mates get on match day, you’ll still enjoy incredible picture and sound quality.

TV and Sound in Harmony

The Terrace Soundbar boasts powerful sound that compliments an outdoor TV entertainment experience.⁶ Featuring a sleek, one-body design and IP55 level weather-resistance², The Terrace Soundbar can be mounted to a wall, or directly to The Terrace TV. It boasts a crisp 3.0 channel audio and Distortion Cancelling technology to provide clear sound to enhance your next outdoor movie night, whilst the wide range tweeters help ensure that every area is a sweet spot. The Terrace TV also has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices wirelessly for a hassle-free installation.

Added Extras

Designed perfectly for undercover entertaining spaces, The Terrace offers a durable design with an included wall mount. To protect your new prized possession when not in use it comes with a dust cover included with every purchase. The Terrace TV also comes with a weather resistant remote that can control both the TV and Soundbar.⁷

Pricing and Availability

The Terrace is available at leading retailers nationally and online at www.samsung.com.au from October, 2020. To be first in line, you can pre-order now from Harvey Norman, JB Hi-Fi and The Good Guys.

The Terrace 4K QLED TV – 75-inch                    $10,999 RRP

The Terrace 4K QLED TV – 65-inch                    $7,999 RRP

The Terrace 4K QLED TV- 55-inch                      $5,999 RRP

The Terrace Soundbar                                            $1,299 RRP

¹ Recommend installation undercover, protected from direct sunlight and severe weather.

² An IP55 rating means that under test conditions the product is protected against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a nozzle (6.3mm) from any angle with limited ingress. According to accredited test results, individual results may vary. Note: IP55 rating does not mean that the device is waterproof.

³ Operates smoothly at temperatures between -30 to 50⁰. Recommended that The Terrace is installed undercover, and is not exposed to severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use.

⁴ Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

⁵ Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

⁶ Soundbar sold separately.

⁷ Remote has IP56 rating meaning that the device is protected against dust and strong jets of water with limited ingress under certain defined test conditions. According to accredited test results, individual results may vary. Note: IP56 rating does not mean the product is waterproof.

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.

*Compatible Samsung devices that support Smartthings Application only. Smartthings App may be required to be installed and running on phone to utilze feature. Service may not be available at launch or time of purchase