Unbox & Discover: Samsung unleashes the ‘Wow Factor’ with its 2023 AV Lineup

April 4, 2023
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Samsung Australia’s 2023 AV range of TVs, soundbars, and projectors offer premium home cinema experiences with superior picture quality, breathtaking audio, advanced personalisation, and latest SmartThings updates.

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Samsung Electronics today unveiled its full 2023 AV lineup, with a new range of Samsung OLED TVs joining it’s premium Neo QLED 8K & 4K TVs, Q-Series soundbars and lifestyle display options in a phased rollout at authorised retailers nationwide.


With a screen for every Australian lifestyle, passion, and living space, Samsung’s 2023 range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity. This year’s lineup focuses on enhancing the user experience by seamlessly integrating smart technologies into Australian lives more intuitively and more simply while delivering impeccable big screen picture and sound quality – all from the Global No.1 TV brand for 17 years running[1].


“Samsung understands that technology should empower and enhance every person’s life. That means making big screen experiences more accessible, more intuitive, and more personalised to Australians,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “In combining our market-leading TV innovations with unique software solutions such as SmartThings, we’re ultimately transforming our TVs from being entertainment units to sitting at the centre of Australian smart home experiences.”



More Choice among Premium Screens: Samsung Neo QLED 8K & 4K and Samsung OLED

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Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2023 AV range offers a variety of premium home cinema solutions, empowering consumers to choose a display that truly suits their needs and living spaces.


Sitting at the top of Samsung’s premium range is Neo QLED 8K which combines brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright Australian living spaces. Content looks incredible thanks to Samsung Quantum Mini LED technology that powers over 33 million pixels and delivers over a billion shades of colour. With an advanced Neural Quantum Processor, Samsung Neo QLED 8K upgrades content automatically to 8K resolution[2] for improved detail using 14-bit processing and AI upscaling.


In making premium big screen TV experiences more accessible and affordable to more Australians, Samsung’s Neo QLED range features 8K and 4K options in screen sizes spanning 43-inches to 98-inches[3]. Both Neo QLED 8K and 4K TVs deliver bright highlights and a wide range of colours that have been Pantone® validated[4]. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[5]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Wide Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen[6].


Recommended retail price:

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.


Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)


Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)


Samsung QLED 4K Smart TV Q70C (55-inches, 65-inches, 75-inches, 85-inches)

  • 85-inches RRP: $5,249
  • 75-inches RRP: $3,499
  • 65-inches RRP: $2,679
  • 55-inches RRP: $2,099


Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)


Visit the Samsung website for more information on the Neo QLED 8K & 4K range: https://www.samsung.com/au/tvs/qled-tv/highlights/


Complementing Neo QLED 8K & 4K experiences, Samsung’s 2023 premium lineup includes two new series’ of Samsung OLED: the S95C and S90C. Available in 55-inch, 65-inch, and 77-inch screen sizes, Samsung OLED TVs are powered by a Neural Quantum processor 4K that mesmerises viewers with bright, bold, life-like visuals and incredible contrast.


With over 8 million specially engineered self-illuminating pixels comprising three subpixels (Quantum Dot red and green, and OLED blue) and no white subpixels; Samsung OLED has no compromise of colour reproduction. Paired with the Neural Quantum Processor 4K’s perceptional colour mapping technology, Samsung OLED has earned the honour of being the World’s First Pantone®-Validated HDR OLED[7].


Featuring Quantum HDR OLED+, powerful processing, and 4K upscaling, content displayed on Samsung OLED screens is instantly transformed into incredibly sharp 4K resolution, bringing out incredible detail – including bright whites and pure blacks – no matter the original source resolution[8]. Exceptional motion enhancements are also included in both the S95C and S90C to help ensure high speed games and movies appear consistently crisp. Both models boast blazing-fast speeds up to Motion Rate 200, while Game Motion Plus achieves up to 144Hz 4K VRR[9] with compatible PC-connected content.


At the top of the Samsung OLED range is the S95C, which stands out with dramatic visuals, bold sound and convenient SmartThings[10] connectivity all housed in a strikingly slender Infinity Design. At 11.2mm thin top to bottom, Samsung’s S95C OLED boasts beautiful sleek modern lines, a sophisticated metal trim, and is virtually bezel-free for a premium finish. Designed to elevate and compliment living spaces and cinema rooms, installation of Samsung OLED is complete with the choice of a near flush-fit wall mount or a streamlined blade stand[11]. The Attachable Slim One Connect solution neatly tucks away cords and cables so Australians can focus on what’s on the screen, rather than the clutter surrounding it.


Recommended retail price:

Samsung OLED 4K S95C (55-inches, 65-inches, 77-inches)


Samsung OLED 4K S90C (55-inches, 65-inches, 77-inches)


Visit the Samsung website for more information on the Samsung OLED range: https://www.samsung.com/au/tvs/oled-tv/



Screens for every experience

Samsung’s market-leading TV lineup is rounded out by the company’s Lifestyle TV and Projector range which features The Frame, The Sero, The Serif, and The Terrace, and projectors, The Premiere and The Freestyle. With the ability to watch the best content indoors, outdoors, or on-the-go, every situation can become an immersive cinematic experience with Samsung. Customisable bezel finishes[12], artistic standby modes, and rotating wall mount accessories further personalise Australian homes, enabling Australians to use technology to portray their most authentic selves.



Better together with Samsung audio

For a truly immersive home cinema experience, premium big screens require premium audio to match. Samsung TVs including Neo QLED 8K & 4K, Samsung OLED, The Frame, and The Serif pair effortlessly with select Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S-Series soundbars operate as one for combined, optimised audio set-up that delivers masterfully orchestrated sound[13]. SpaceFit Sound further personalises home cinema experiences by sending test tones out through the room each time the TV turns on, calibrating the TV and soundbar to the unique size and space of the room[14].


Visit the Samsung website for more information on Samsung’s Q-Series and S-Series range of soundbars: https://www.samsung.com/au/audio-devices/soundbar/q990c-black-hw-q990c-xy/



Bringing consumer passions at the forefront

Samsung’s range of premium screens – from Neo QLED 8K to Samsung OLED – not only bring video and photo content to life in ultra-high resolution but also take screen experiences like gaming to a whole new level. Gaming on a Neo QLED 4K provides a high level of immersive gameplay, from the large screen to high-performance graphic cards that support 4K resolution at fast pace.


In addition to its advanced features for viewing experiences, Samsung’s 2023 AV lineup offers gamer-centric features and services. These include XBOX Game Pass for console-free cloud gaming and Samsung Game Bar[15], which places gamer controls front and centre, making all the difference between winning and losing in competitive gameplay.


Australians can also personalise their viewing experience with easy access to the latest Samsung Smart TV apps and top streaming providers[16]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free[17] ad-supported TV (FAST) and video-on-demand service that offers 90+ channels in Australia and thousands of shows and movies on-demand.



Solutions tailor-made for your life: SmartThings

Samsung’s 2023 TV lineup is underscored by the company’s commitment to delivering calm technologies and innovations, providing Australians with simple connected experiences that make life better.


Samsung TVs feature Smart Hub which is the centrepiece of the connected home experience that brings Entertainment, Gaming, Ambient options, and SmartThings together in one place. With Smart Hub built-in, content curation and discovery is front and centre, enabling Australians to spend less time searching and more time streaming the movies, shows and games they enjoy.


Via Smart Hub, Samsung’s 2023 range of QLED and Samsung OLED TVs have SmartThings and the Zigbee & Matter Thread One-Chip Module directly built-in. This puts the ability for Australians to quickly, easily, and calmly connect to and control various smart devices and appliances across the home from their TV, providing increased convenience to daily routines.



Making connectivity simple, SmartThings enables Australians to easily link thousands of compatible smart devices in just one step, allowing them to enjoy the synergy created by Samsung products more easily. From TVs, smartphones, air conditioners, dryers, refrigerators, lights, blinds, and doorbells, SmartThings automates the set-up process, and expands possibilities thanks to the Home Connectivity Alliance and the international IoT communication standard, Matter.


“Samsung is paving the way for smarter homes via support for Matter,” said Mr Senior. “Thanks to this collaborative mindset and the open nature of the SmartThings platform, Australians can build a network of connected devices that makes their home smarter and their lives easier.”



Buy with confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[18]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung SolarCell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[19].


For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/



[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Utilises AI-Based formulas to upscale. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[3] 55”, 65”, 75” and 85” sizes available for QLED Q60C 4K, QLED Q85C 4K, and QLED Q90C 4K (also available in 43” and 50”). Only the QLED Q80C 4K TV is available in 98”. 65”, 75” and 85” sizes available for QLED QN 900C 8K.

[4] PANTONE Validated provides validation on accurate expression of 2,030 PANTONE colours and 110 skin tone shades.

[5] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[6] Some glare may still be present depending on the location of installation.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[8] Utilises AI-Based formulas.

[9] Variable Refresh Rate.

[10] Click here to see a list of current devices compatible with SmartThings: https://www.samsung.com/au/apps/smartthings/

[11] Wall mount sold separately.

[12] Available for The Frame TV series only.

[13] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[14] Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

[15] Game Bar supports PC & console gaming only. Feature is available on Q60C and above 2023 TV’s.

[16] High speed internet connection and additional service subscriptions required; compatible controller for gaming also required.

[17] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[18] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[19] Canstar research, conducted by Qualtrics December 2021, n=1,075.

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