Unbox & Discover: Samsung unveils a new era of AI TV with its 2024 AV Line-up

April 8, 2024
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The 2024 TV range offers next-level TV experiences and new sound innovations with advanced processors and powerful, AI-driven features


Samsung Electronics Australia has today unveiled its full 2024 AV line-up, with a new range of Neo QLED 8K and 4K, OLED TVs, its suite of sound solutions inclusive of sound bars, and the new Music Frame in a phased rollout at authorised retailers nationwide.


With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s 2024 range delivers big screen premium viewing, bolstered by a range of powerful, AI driven features to deliver impeccable big screen picture and sound quality — all from the Global No.1 TV brand for 18 consecutive years[1].


“At Samsung, we have a screen for every experience, lifestyle, and passion point. With more Australians opting to have the TV at the hub of their home, we are committed to providing immersive audio and visual solutions to suit all wants and needs. Our 2024 line-up has the consumer experience at the core, and now with the transformative power of AI, key moments can be upscaled,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.


“We are committed to continually innovating our technology to enrich Australians’ lives, enhanced through connectivity via SmartThings. Our new AV range is no different, and is powered by cutting-edge AI features, enabling big screen experiences to be more accessible, intuitive, and personalised for consumers. We’re thrilled to continue redefining TV and sound solutions to better meet Australians needs and love of design and aesthetic, with our Neo QLED 8K and Music Frame examples and as pinnacles of the new range.”


Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2024 AV range offers a variety of premium home cinema solutions, empowering Australians to choose a screen that truly suits their needs and living spaces.


At the pinnacle of Samsung’s premium range is Neo QLED 8K, which combines brilliant picture and design with dynamic audio and seamless connectivity. In 2024, the Neo QLED 8K is equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor[2], ensuring an exceptional viewing experience with crisp details, regardless of the input source.


A screen vivid enough for bright Australian living rooms, the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro[3], 8K resolution has become more accessible than ever[4]. Now, Australians’ favourite TV shows and movies can be transformed to incredible 8K resolution, allowing them to immerse themselves in details and picture clarity that can surpass 4K TVs[5]. Additionally, AI Motion Enhancer Pro[6] makes fast action smooth and clear — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.


The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro excels at extracting dialogue from background noise, ensuring almost every word is heard clearly. Object Tracking Sound Pro[7] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, offering a truly cinematic experience.


The Neo QLED 8K also boasts AI features that can understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an immersive and engaging gaming experience, while the AI Customisation Mode adjusts the picture for each scene based on the viewer’s preference.


The Neo QLED 8K line-up promises an incredible viewing experience that sets new standards in the premium large-screen category.


Neo QLED 4K for All Entertainment Needs

With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s TV range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.


The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip makes the viewing experience immersive by rendering images into stunning 4K resolution[9]. Enhanced by Real Depth Enhancer Pro[10] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With Pantone™ Validated colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.


The Future is Bright with Samsung’s New Glare-Free OLED

Samsung has also introduced its 2024 OLED range inclusive of the S95D which sports the world’s first Glare-Free OLED certification, reducing unnecessary reflection while preserving deep blacks and clear image, making it perfect for Australian conditions.[11]


Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro[12], bringing pristine picture quality to new heights.


Additionally, with features such as Motion Xcelerator 144Hz[13] ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs can elevate the viewing space.


Supersized home cinema experiences proves bigger is better with 98-inch TV offerings

This year’s line-up also unveils the most accessible 98-inch TV range ever brought to market, delivering on Samsung’s commitment to provide big screens for every experience.


Available across Crystal UHD, Neo QLED and QLED 4K, the 98-inch TV range enables Australians access to ultra-large displays, offering big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.


Supported by Tizen Operating System, the 98-inch range offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting the demand for customised big screen entertainment experiences in the comfort of consumer’s own home[14].


The range is also bolstered with the Supersize Picture Enhancer, which uses AI for brilliant upscaling, noise reduction, tailored sharpness, and intelligent black enhancement to create optimal picture quality for ultra-large screens[15].


Elevating Cinema Sound with Sleek Design: A New Standard In Audio Experience

To top off the ultimate viewing experience, the 2024 soundbar line-up offers newly updated models for even more immersive audio experiences.


Samsung has also unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows Australians to display either their own images, photographs or artwork while enjoying wireless audio with smart features[16]. Whether used as a standalone device or paired with a TV and Soundbar via Q-Symphony to augment bass and surround sound. The Music Frame can deliver an enhanced audio experience that complements virtually any space.


The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos[17]. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[18], featuring innovations such as Sound Grouping for pulsating, room-filling sound, and an option for personal listening that allows users to enjoy their content through compatible rear speakers without disturbing others[19].


The ultra-slim S800D soundbar continues to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience[20].



Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

Samsung’s 2024 TV line-up is also bolstered by smart innovations, providing Australians with simple-to-use connected experiences that make life better. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised, and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their smart home needs.


Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.


Samsung’s 2024 TV line-up has ushered in a new era of AI for both TV and sound devices, with the core products offering a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.


For more information or to order Samsung’s 2024 TV and soundbars visit our website here: https://www.samsung.com/au/offer/tv-soundbar-deals/


Pricing and availability


The Samsung Neo QLED 8K Smart TV (QN900D) is available in 85-inches, 75-inches, and 65-inches.


The Samsung Neo QLED 8K Smart TV (QN800D) is available in 85-inches, 75-inches, and 65-inches.


The Samsung Neo QLED 4K Smart TV (QN90D) is available in 98-inches, 85-inches, 75-inches, and 65-inches.


The Samsung OLED 4K Smart TV (S95D) is available in 77-inches, 65-inches, and 55-inches.


The Samsung OLED 4K Smart TV (S90D) is available in 77-inches, 65-inches, and 55-inches.


The Samsung 98-inch TV range is available in Neo QLED and QLED.


Music Frame and soundbars


[1] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Based on internal tests with a defined set of test parameters.

[3] QN900D only. The features provided may vary by model.

[4] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[5] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[6] QN900D only. The features provided may vary by model.

[7] QN900D only. The features provided may vary by model.

[8] QN900D only. The features provided may vary by model.

[9] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[10] Available on QN90 only. The features provided may vary by model.

[11] The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

[12] OLED HDR Pro is only available on S95D. The features provided may vary by model.

[13] Motion Xcelerator 144Hz is available on S95D and S90D. The features provided may vary by model.

[14] Third party subscriptions are required. Internet connection and Samsung Account required. Data charges may apply.

[15] Supersize Picture Enhancer is only available on 98″. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[16]  Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

[17] Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″).

[18] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis

[19] Feature is only available on 2024 Soundbars with compatible rear speakers.

[20] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[21] Custom art featured is not sold with the Music Frame. Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

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