[Bespoke Home] ② Samsung Home Appliances Offer Flexible Solutions for New Ways of Living

on May 13, 2021
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Recently, at ‘Bespoke Home 2021event, Samsung Electronics unveiled its vision for a new kind of home – a Bespoke Home – in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience. In this, the second installment of our ‘Bespoke Home’ series, we’ll take a closer look at how Samsung’s latest home appliances cater to the recent trend of homes becoming multipurpose spaces.


The events of the past year have brought great change to our everyday lives. Lockdowns have required many of us to spend more time at home, and transformed our homes themselves into classrooms, offices and even gyms. This trend has led to greater demand for appliances that cater to multifunctional spaces, as well as devices that make it easy to keep our homes safe and hygienic.


Read on to find out how Samsung’s Bespoke appliances, introduced at the company’s recent ‘Bespoke Home 2021’ event, can help address those needs.



Get More Use Out of Your Space

More than four in ten European consumers reported in a recent Samsung survey that they are doing things at home these days that they would not have done previously.1 In order to accommodate those new activities, households require appliances that are flexible and make sure homes are kept safe from pollutants.


Samsung Bespoke air purifier: Indoor air quality is an important thing to consider when trying to squeeze more functionality out of spaces with poor ventilation. This becomes all the more important given the fact that 47 percent of Americans in a Samsung survey reported that they are creating new wellness spaces in their homes, mainly in basements, living rooms and bedrooms.2 This can be a concern, as concentrations of some pollutants can be two to five times higher in indoor air compared to outdoor air according to the U.S. Environmental Protection Agency.3


Samsung’s new Bespoke air purifier pulls in air from five directions to make sure that the air around you is fresh, and connects to SmartThings Air to make it easy to maintain your household’s air quality remotely. If you have a furry companion, use Pet mode to increase airflow in Low mode by 20 percent4 to capture hard-to-see pet hairs more effectively. The smart Bespoke air purifier has a four-step filtration system and is tested by the Association of Home Appliance Manufacturers(AHAM).5


The Bespoke air purifier will be available in the U.S. in a choice of gray and deep green models later this year. Whether you are meditating, doing burpees or just enjoying some peace and quiet, make sure you’re breathing fresh air with the Bespoke air purifier.



Samsung Bespoke Cube refrigerator: Groceries aren’t the only things we need to store at cool temperatures. As consumers spend more time at home, they require more specialized storage for items like wine and cosmetics. The Samsung Bespoke Cube refrigerator is designed to meet these needs, with a compact form that can be placed anywhere, as well as precise temperature settings, ranging from five to 18 degrees Celsius, which can be optimized based on whatever is being stored inside – whether it be wine, beer, cosmetics, supplements, or even pet food. The unit is also quiet, which means you can place it in your bedroom or study without worrying about noise.




Keeping Your Home Hygienic

The events of the past year have brought concerns about household hygiene to the forefront. However, with people constantly moving about in the house, trying to keep everything safe and hygienic can feel overwhelming. Samsung’s home appliances offer convenient solutions in this area by making it easier to protect your home from various pollutants.


Samsung Bespoke Jet™: Samsung’s latest Jet stick vacuum makes cleaning a breeze with its all-in-one Clean Station™ and charging dock.


Once you finish vacuuming and dock your Samsung Bespoke Jet™, it utilizes Samsung’s patented Air Pulse™ technology to empty out the dustbin while recharging the battery. The all-in-one Clean Station™ in the new Bespoke Jet™ features an Advanced Filtration System that traps 99.999% of fine dust and allergens.6


The device’s Digital Inverter Technology enables it to offer up to 210 watts of suction power7 for top-tier performance, while its best-in-class lightweight design maximizes portability, weighing in at roughly 2.5 kilograms and featuring a Slim Action Brush. The combination of less hassle, less strain, and three beautiful Bespoke colors will change the way you vacuum your home.



Samsung Bespoke water purifier: The Bespoke water purifier is the smart new way to keep clean, filtered water at your fingertips. The device is modular, allowing you to choose whether you would like one or two faucets, and whether you would prefer only room temperature water filtration or hot/cold filtration as well.8 These modules fit under your sink to save countertop space, and the faucets come in a beautiful Bespoke design that offers a choice of six colors.


The Samsung Bespoke Water Purifier has had a total of 73 filtration claims certified by NSF International, and comes with an Auto Clean feature that drains and cleans the connected water pipes every few days to make sure there is no buildup. The purifier can notify users on their smartphone when the filter needs to be changed, and it also features a smart faucet that allows you to choose exactly how much water you need and the temperature you’d like.



Samsung Bespoke ShoeDresser: Samsung’s ShoeDresser is a first-of-its-kind innovation in the world of home shoe care. Using the same JetAir™ technology as the AirDresser, a UV deodorizing filter and a xenon UV lamp, the ShoeDresser is capable of deodorizing, dehumidifying and removing bacteria from your shoes.9



Samsung Bespoke AirDresser: Samsung’s garment care device, the AirDresser, will now be available in Bespoke colors. Utilizing powerful JetSteam™ technology, the AirDresser refreshes clothes, bedding, soft toys and more, and is certified by Intertek to remove more than 99 percent of viruses, household dust mites, bacteria and other substances.10 The Samsung Bespoke AirDresser also comes with a new humidity sensor that more accurately reads humidity levels inside the device to reduce cycle times by approximately 15 percent.11 You can also link your AirDresser to SmartThings to automatically receive cycle recommendations based on what you’re washing, and even set your AirDresser automatically once your wash cycle is done.




* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.



1 Samsung consumer survey conducted in nine European countries, Nov 2020 (n= 10,000)

2 Samsung consumer survey conducted in the United States, Aug 2020 (n=1,000)

3 The EPA is an independent executive agency of the United States federal government that is tasked with environmental protection matters. The EPA sets health standards for air pollution.

4 Based on internal testing, compared with a previous model.

5 The results reported are within the minimum and maximum limits of measurability of the ANSI/AHAM AC-1-2015 & AHAM AC-1-2019 “Association of Home Appliance Manufacturers Method for Measuring Performance of Portable Household Electric Room Air Cleaners” Test Method.

6 Based on internal testing. Results may vary depending on individual use.

7 Suction tested based on the IEC62885-2 Cl. 5.8 standard and at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

8 Hot and cold filtration modules sold separately. Users can add cold or hot/cold filtration, but not hot filtration only.

9 The Sanitize course for shoes of Samsung ShoeDresser can remove more than 99.9% of the bacteria from shoes, certified by Intertek.

10 Eliminates: 1) 99% of house dust mites, based on testing by Intertek/BAF certification using a ‘sanitize’ course. 2) 99% of odor-causing gases (isovaleric acid: sweat, 4-ethenyl pyridine: tobacco, valeraldehyde: roasting meat, and tetrachloroethylene: dry cleaning) based on testing by Intertek using a ‘normal’ course. 3) 99% of harmful substances (perchloroethylene) based on testing by Intertek using a ‘normal’ course.

11 Compared to previous model.

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