Samsung Invites You to ‘Bespoke Home’ Virtual Event to Discover Its 2021 Home Appliance Lineup

Korea on May 4, 2021
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At the ‘Bespoke Home’ 2021 event, Samsung celebrates the global expansion of the Bespoke refrigerator lineup along with an expansive range of new purposeful lifestyle appliances

Samsung Electronics today announced it will host its first ‘Bespoke Home‘ event on May 11, 2021, unveiling its vision of customizable design with flexible features and smart connectivity, fully realized through its latest innovations.


“While the role of appliances hasn’t changed much over the past century, our home lifestyles have changed rapidly,” said J.S. Lee, President and Head of Digital Appliances Business at Samsung Electronics. “Today’s homes are smarter and our tastes in design are more diverse and sophisticated. We expect our appliances to reflect the way we live now. That’s why we created Bespoke —tailor-made to fit today’s more plugged-in needs and refined tastes.”



Bespoke Home

The ‘Bespoke Home’ event showcases Samsung’s most consumer-centric products to date, including yet-to-be-unveiled lifestyle appliances that embody the Bespoke philosophy of personalization through customization, flexible functionality, and connected living.


Samsung’s new Bespoke kitchen and lifestyle appliances address evolving needs that consumers face every day. With its latest innovations, Samsung envisions a home—a Bespoke Home—that fits right into diverse consumer lifestyles.



Designed for Me

Today’s consumers have more diverse and discerning tastes. These “prosumers” want to customize and curate their home environment to better reflect their personal tastes. To meet that need, Samsung has designed its expanded Bespoke lineup to allow users to harmonize appliances with their home décor and lifestyle demands through customizable and modular aspects.



Flexible for Me

During the pandemic, homes have become increasingly multi-functional, doubling as gyms, offices and classrooms. With the extended Bespoke lineup, Samsung provides appliances that have flexible features and modular designs to fit consumers’ lifestyles. From being able to add units to accommodate household changes, to adjusting fridge shelving and cooling temperatures, consumers can maximize and personalize home spaces for enhanced functionality.



Smart for Me

As people rely on connectivity more than ever before, they expect their appliances to also utilize connectivity for a smarter and more efficient home lifestyle. To meet this need, Samsung uses AI and SmartThings to provide effortless home management solutions that save time while boosting efficiency.


The Bespoke Home is well-supported by Samsung’s SmartThings platform, including a culinary service that offers recipe recommendations, online grocery shopping, meal planning, and so on; a pet care platform that offers remote home monitoring; a smart wardrobe management system that offers clothing care instructions; an intuitive air quality monitoring system, and other IoT services​.



Sustainable for All

With consumers spending more time at home, they want to live more sustainably by reducing waste and energy consumption. Samsung is committed to offering more durable, energy-efficient products to help consumers reduce their carbon footprint.


Samsung designed Bespoke refrigerators with interchangeable panels and modular designs that allow users to update their fridges over time, extending product lifespans. Moreover, Samsung washing machines maximize detergent efficiency and water flow while saving energy through Ecobubble™, QuickDrive™, and AI technology, which not only reduce cycle times but also allow powerful cleaning at lower temperatures. Since 2012, Samsung has steadily increased its use of recycled plastics in its home appliance products, and will introduce upcycled eco packages, starting in Korea this year.


For more information about Bespoke and Samsung’s new lifestyle appliances, watch the ‘Bespoke Home’ 2021 launch event on, Samsung’s global YouTube channel and on May 11 at 23:00 KST (10:00 EDT, 15:00 BST, 21:00 Thailand).


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