Samsung Electronics today announced it will showcase new projects that, with the support of its C-Lab program, are innovating in a wide range of fields, including AI, robotics and digital health, at CES 2026, the world’s largest consumer electronics and IT exhibition, running Jan. 6-9.

At CES, Samsung will operate a dedicated C-Lab exhibition area to support the startups’ expansion into the global market. It will be located in Eureka Park at the Venetian Expo, the designated startup zone of CES, where participating startups will showcase innovative technologies.

“Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth,” said Byoung Chul Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “This year, expanded participation from regional startups highlights the continued evolution of the C-Lab ecosystem.”

C-Lab Outside: 15 Startups That Include AI, Robotics and Digital Health

This year, C-Lab will feature 15 startups, including eight startups directly incubated by Samsung Electronics through the C-Lab Outside program, four from the Samsung Financial Networks-operated Samsung Financial C-Lab Outside, two from Samsung Electronics’ internal venture program, C-Lab Inside and one that was jointly incubated by Samsung Electronics and the Daegu Creative Economy Innovation Center.

Record Participation of Regional Startups

Since 2023, Samsung has expanded C-Lab Outside to the Korean cities of Daegu and Gwangju, as well as the Gyeongbuk province. The program identifies and supports promising startups to strengthen regional startup ecosystems, then provides workspace, stage-based consulting and opportunities to collaborate with Samsung and its affiliates. This allows startups to grow without relocating to the much larger city of Seoul and fosters a sustainable local innovation cycle.

To date, 40 regional startups have been incubated through this initiative, contributing to the revitalization of regional ecosystems and laying the groundwork for future global unicorns.

At CES 2026, seven startups from Daegu, Gwangju and Gyeongbuk will participate, marking the largest-ever presence of regional C-Lab startups at CES.

Regional Startup Achievements Continue to Grow

Repla, a plastic recycling startup from C-Lab Outside Gyeongbuk, received a CES 2026 Innovation Award for its Puri-Checker, a device that analyzes plastic composition ratios.

“For a regional startup, collaborating with a global company like Samsung has been a valuable opportunity,” said Dong-eun Seo, CEO of Repla. “Plastic recycling is a global challenge and CES provides an important platform to explore international market opportunities.”

The seven participating regional C-Lab startups are as follows:

• Stress Solution (Gyeongbuk): An AI-based personalized mental care sound creation solution
• Deepscent (Gwangju): An AI-powered digital scent solution tailored to every space
• Elevenliter (Daegu): AI-powered diagnostics for progressive diseases in pets
• AunionAI (Gwangju): A web-based AI solution for automated multilingual dubbing and subtitles with expressive voices and sound effects
• Repla (Gyeongbuk): Enzyme-purified recycled plastic, free of impurities
• Univa (Daegu): An on-device multimodal large language model solution
• 10kM.ai (Daegu Creative Economy Innovation Center): An enterprise AI video production solution that can generate, edit and monetize videos

C-Lab Inside Showcases AI-Driven Internal Ventures

Every year since 2016, Samsung has used CES to showcase projects from C-Lab Inside, gauging global market response and validating business potential.

This year, two AI-driven projects evaluated highly for their innovation, global scalability and completeness will be exhibited:

• ChronoMix: An AI solution for object-centric video composition
• EZ Reco: A generative AI platform that makes electronics recommendations based on expert knowledge

Expansion of C-Lab to Affiliates, Including Financial Startups

Reflecting the expansion of Samsung’s open innovation model across its affiliates, four startups from Samsung Financial C-Lab Outside will participate in CES for the first time. This participation enables startups across various industries to seek new global collaboration opportunities by leveraging Samsung’s incubation experience. The Samsung Financial C-Lab Outside startups are as follows:

• Selectstar (Samsung Life Insurance): Copyright-cleared datasets and an all-in-one AI evaluation platform
• Datumo (Samsung Fire & Marine Insurance): Cyber risk modeling to quantify and reduce the financial impact of cyberattacks
• WINNING.I (Samsung Card): Next-gen identity verification (eKYC) powered by simultaneous fingerprint and face biometrics
• Pillsang (Samsung Securities): Real-time phishing (scam/fraud) detection solution using on-device AI

C-Lab Startups Win 17 CES 2026 Innovation Awards

C-Lab startups have received a total of 17 CES 2026 Innovation Awards, including two Best of Innovation Awards, as announced by the Consumer Technology Association (CTA).

Both Best of Innovation Award recipients — MangoSlab and StudioLab — originated from C-Lab Inside and later spun off as independent startups, reaffirming the technological excellence and growth potential of Samsung’s internal ventures.

Barrier-Free Mapmaking To Improve Local Mobility

From December 3 to 19, the Device eXperience (DX) Division will run its Barrier-Free Mapmaking volunteer program.

First launched in 2024 by the Device Solutions (DS) Division and expanded to the DX Division this year, the initiative sends employees into local communities to identify mobility challenges for people with disabilities, older adults and families using strollers. Accessibility features — including ramps, tactile paving and elevator access — will be added to mapping data, helping improve mobility in local communities.

Employees showed strong interest, with many signing up as soon as registration opened. “My grandmother uses a wheelchair, and our family has often struggled when going out to eat. I hope this initiative helps make everyday mobility a little easier for others in similar situations,” said Seongmi Lee from the Mobile eXperience (MX) Division. Yujin Kwak from the Korea Sales & Marketing Team added, “This project goes beyond mapmaking. It’s a valuable opportunity to improve the daily lives of people with limited mobility and help create an environment where everyone can move freely and equally.”

Advancing Accessibility Awareness Companywide

The DX Division carried out an accessibility awareness campaign and will distribute a new global accessibility guide to help employees integrate inclusive practices into their daily work. The resource outlines standards and procedures across HR functions — including recruitment, personnel management and workplace culture — and will serve as a key tool in fostering an accessibility-first organization.

Since 2023, the DX Division has also hosted a two-week Accessibility Festival Week (AFW) every May to mark Global Accessibility Awareness Day (GAAD).

In 2025, AFW expanded beyond Korea to include Europe — bringing together employees from development, design, marketing and sales. Participants shared firsthand user experiences and emphasized the importance of embedding inclusive design into technology from the earliest planning and UX stages. Samsung also distributed an AFW toolkit across the company to help teams worldwide plan and execute accessibility-focused initiatives for future GAAD events.

Building Disability Awareness Through Cultural Experiences

The Inclusion and Diversity Office within the DX Division has introduced a cultural experience-based disability awareness program supported by the Korea Employment Agency for Persons with Disabilities. Moving beyond traditional lecture-style training, the initiative blends cultural activities with instruction to help employees deepen their empathy and understanding through musicals, classical concerts and theater productions featuring artists with disabilities. To date, 8,660 employees have participated, and the division continues to broaden involvement to strengthen the program’s impact.

“It inspired me to reflect on whether I had held any unconscious biases about people with disabilities,” said one employee who participated in the program. “It was the most moving training I’ve experienced since joining the company.” Other participants shared that experiencing live performances firsthand — rather than completing standard online training — offered an opportunity to reshape their perceptions of people with disabilities.

Steps Toward Better Mobility

The DS Division supports mobility and welfare programs for people with disabilities through its Love Walk campaign, turning employees’ steps into charitable donations.

Established in 1998 as Love Run, the initiative later shifted to Love Walk and has steadily expanded its impact.

From 2017 to 2021, donations supported mobility assistive devices for people with disabilities. Since 2022, the campaign has funded eco-conscious vehicles for community welfare centers to help improve mobility access.

Creating Meaningful Careers for People With Developmental Disabilities

Samsung operates Stellar Forest, a subsidiary standard workplace that supports people with developmental disabilities in developing their potential and building a sustainable foundation for independent living.

Following its launch in 2023, Stellar Forest has continued to identify job roles and industries suited to this community while expanding employment opportunities. In September 2025, it was certified as one of Korea’s top employers for job creation.

Currently, 420 employees work across two areas — the Bakery Division, which produces cookies, financiers and other baked goods, and the Pop-up & Package Division, which creates pop-up cards and books.

Employees in the DS Division run Stellar Forest Supporters, a volunteer group that supports cultural, sports and leisure activities for Stellar Forest employees. Each month, the group hosts badminton, yoga, choir, arts and crafts, gardening and cooking sessions — helping expand leisure and cultural opportunities for employees with developmental disabilities.

“Supporting the growth and independence of colleagues with developmental disabilities has been deeply moving and rewarding,” said a member of Stellar Forest Supporters.

In November, Young Hyun Jun, CEO, Vice Chairman and Head of the DS Division at Samsung Electronics, visited Stellar Forest to meet employees. He emphasized the importance of creating a workplace where everyone can work and grow freely, without bias or discrimination.

Driving Inclusion in AI and Employment

TM Roh, CEO, President and Head of the DX Division at Samsung Electronics, urged employees within the DX Division to build AI with openness and inclusion so everyone — with or without disabilities — can communicate freely and live independently in the AI era.

Last year, Samsung joined The Valuable 500, a global coalition of CEOs, underscoring its commitment to fostering a workplace where employees with disabilities can reach their full potential and to continually improving the accessibility of its products and services.

From barrier-free mapmaking to a wide range of accessibility initiatives, these efforts demonstrate Samsung’s commitment to innovation for all. Looking ahead, the company plans to embed accessibility and inclusion more deeply into its technologies and organizational culture — ensuring a safer, more convenient experience for everyone.

Learn more about Samsung’s accessibility efforts here.

With the aim of showcasing these paths, Samsung Newsroom conducted video interviews of some of its many inspiring leaders around the world. Watch the full video below to hear their inspiring stories:

Tips for Those on Their Journeys

Deborah Honig is the first ever Chief Customer Officer at Samsung Electronics U.K., a role that’s all about putting the customer at the center of Samsung’s offerings and bringing the strength of the company’s ecosystem together across B2B and B2C sales channels.

A proud Canadian and sports fanatic, Honig was inspired by her father, who was an airplane engineer. When Honig was a child, he would take her to his workplace, where she had the opportunity to witness industries that were pushing the boundaries firsthand. This marked the beginning of her interest in technology. Now, she is proud to be part of Samsung’s drive for innovation and is excited to be part of the journey to bring AI technology to users.

Honig is driven by the mantra, “power the possible.” To her, this means inspiring the best work in herself and in her team and is rooted in the belief that Samsung products help people live better lives. Her advice to others on their journey is, “Build your own tribe. Never underestimate the power of your network to lean on when you need coaching, inspiration or advice.”

In a hybrid role consisting of engineering, management and consultant responsibilities, Shin-Chul Baik leads a team of 50 engineers tasked with maintaining the cybersecurity of Samsung devices, including smartphones, tablets, TVs and home appliances.

Baik knew he would become an engineer from a young age and has worked consistently throughout his career to combine that strong technical foundation with expertise in business operations and interpersonal communications. The breadth and dynamism of Samsung has provided key opportunities in this regard, in addition to the company’s education program supporting him in achieving various security qualifications.

To get ahead, he recommends the following approach, “Aspire to jump to the next curve. But keep your head down and grind in the meantime. It’s about the journey of getting through the process, and grabbing the opportunity to jump to the next curve.”

Nguyen Thi Bich Hanh leads a team of nearly 100 engineers at Samsung R&D Center Vietnam, which works in mobile product development areas like performance improvement, memory optimization and software compliance. Her primary role involves overseeing project development, managing human resources, collaborating with cross-functional teams, and ensuring adherence to Samsung’s internal processes.

Her journey began back in high school, where she was amazed at how quickly code produced results and the creative opportunities it offered. This led to her attending one of Vietnam’s premier technology universities and then her position at Samsung, which has shown her how the company fosters personal growth by creating a positive environment and offering numerous training programs.

Her advice to the world is, “Think differently. Always question how to improve the current state and never stop learning. If you encounter a challenge, do not be afraid to embrace it or to make mistakes. Figure out what you truly desire, believe in yourself, and work to transform every setback into an opportunity for growth.”

Camila Andrea Segura Rodriguez leads the marketing team for Home Appliances at Samsung Colombia, which is a role that involves developing effective product communication strategies to impact potential customers while closely collaborating with other teams.

As someone who was drawn to creativity since childhood, she wanted to develop a career that allowed her to express her creativity and imagination, which is exactly what she found in her first internship at a creative agency. Since joining Samsung, her journey has led to an appreciation for the dynamic work environment and the opportunities to grow professionally, particularly the provision of development tools like the Leadership Incubator.

When asked for her tips she would share with others, she says, “Stay true to yourself while continuously nurturing your growth with diverse people, opinions and experiences. Surrounding yourself with different voices challenges your thinking, sparks creativity and helps you evolve. Embrace change, stay open to learning, stay grounded in your values, and let both your uniqueness and the richness of diversity shape your journey.”

Daniel Harvie is Head of the TV/AV business for Samsung in the U.K. & Ireland — a role in which he leads a large team across sales, marketing and product — with the core responsibilities of working with channel partners, creating consumer demand and managing the supply chain.

The path that led to Harvie’s career at Samsung was certainly a unique one, since his childhood was rooted in competitive sport before he moved on to majoring in music and the performing arts at university and eventually pivoted to consumer technology. He credits his broad skillset to this varied background and believes his story is a testament to how different life experiences can bring value to a company. In terms of career growth, Samsung has provided him with the opportunity to develop expertise across multiple European markets and a better understanding of global strategy, including formal leadership development programs.

His advice to others on their Samsung journey is, “Firstly, be open-minded, always be willing to learn from new experiences and challenges you face, and take on different perspectives. Secondly, carry with you an optimistic mindset. Optimism, with a healthy dose of realism, is a proven force multiplier and massively increases your ability to see opportunity, to be solutions focused and to galvanize people around ambitious goals.”

Roopa Sheshadri Kotiganahally is a Director at Samsung R&D Institute India-Bangalore, where she leads the development of cutting-edge Galaxy device features powered by AI/machine learning (ML). Her team focuses on leveraging the power of computer vision, deep learning and generative AI paradigms to enhance photo and video experiences. Her position allows her to pursue her dream of working in tech — which began when she first became fixated on computers in high school — all while collaborating and sharing knowledge with a large team of talented professionals who push and grow alongside each other.

During her career at Samsung, Kotiganahally has found that the company fosters a culture of innovation and continuous learning. For her, the IIMB Thought Leader Program and AI postgraduate programs have been particularly beneficial, as they have allowed her to expand her knowledge of AI and its applications in the mobile domain.

Kotiganahally’s advice for others on their journey is, “Embrace curiosity and a lifelong love for learning. Don’t be afraid to explore new ideas and challenge the status quo. Believe in your potential and pursue your passions with dedication and perseverance, because the innovation journey is an ongoing one, and every step — every challenge — brings valuable learning experiences.”

Joy Amaka Tim-Ayoola is responsible for leading a mobile experience team at Samsung Electronics West Africa, a role that involves setting goals and sales strategies to address market realities, with the ultimate goal of driving revenue.

As a child, she envisioned herself as a solution provider, driven by her curiosity about the world’s challenges and how to tackle them, which led to an interest and career in technology. As she grew a little older, technology began to boom in Nigeria, and in that time she began to understand that one person could solve complex issues through programming. It is this recognition and desire to solve problems that led to her choosing a career in information technology. At Samsung, Tim-Ayoola feels she has been provided with the opportunity to combine her academic and career experiences to tackle real world challenges, thereby realizing her original dream of solving problems for others through technology.

Her advice to the world is, “Be purposeful! Be intentional in what you believe, embrace change as a catalyst for growth. Have a good supportive network.”

At CES 2025, the C-Lab companies consist of 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognized global innovators.”

C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health

This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:

AI

• DEEP.FINE: An XR solution using Vision-AI and Visual Localization (VL) for precise digital space creation
• Mainspace: An online shopping service based on automated 3D interior design technology
• ENERZAi: A next-generation AI inference optimization engine
• Cochl: An AI-based sound technology that can understand any sound like a human
• Korea Greendata: Revolutionizing energy data analytic platform with AI-driven chatbot integration
• 10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale

 Digital Health

• Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
• LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
• Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics

 IoT

• Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
• Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution

 Robot

• Quester: A high-performance hand tracking glove with sensor fusion technology

C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customized development programs — along with business cooperation from Samsung Electronics.

Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.

The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognized for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:

• GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
• Modulero: A modular platform for robotics development

In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.

C-Lab Startups Win 12 CES 2025 Innovation Awards

In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honorees.

C-Lab’s products and services that received honors include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.

¹ Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential and facilitating their launch as startups under the C-Lab spin-off policy.

To honor International Women’s Day on March 8 and reflect on the value of diversity, equity and inclusion (DEI), Samsung Newsroom sat down with Samsung employees from different backgrounds ­— from executives to new hires and DEI managers — to hear their thoughts on the company’s thriving DEI culture.

“Diversity is the engine of sustainable growth in a global company, and Samsung is committed to Innovation for All,” said Younghee Lee, President and Chief Marketing Officer of Global Marketing Office at Samsung Electronics.

“As a global company, our brand philosophy emphasizes solving customers’ problems and helping them enjoy a better life with our technology and innovation, regardless of their region, race or gender in any part of the world. We are making an effort to genuinely share this value with customers while supporting our mission throughout the organization,” she said.

Lee urged employees to establish a culture of accepting differences by “listening to colleagues’ opinions and having open discussions so that each person can fully realize their capabilities based on their unique background.”

In celebration of International Women’s Day, she advised women to always be themselves and trust their potential. “I believe that if women challenge themselves and pursue what they truly want — in a way that’s true to who they are, rather than blindly following others — it will be a meaningful step forward not only for them but also for society as a whole.”

As a designer for Samsung Electronics’ Interaction Design Team responsible for inclusive design, Gunho Chae considers the brand’s wide customer base to develop products and services that respect the diversity of all users.

Samsung developed a glossary of terms to inform its inclusive language and created guidelines and training materials so employees are well-equipped to incorporate DEI values into all user interface elements and images.

“Samsung accepts all customers and recognizes their differences — regardless of their age, disability, family structure, gender identity, race, culture or socioeconomic status,” said Chae. “We respect all users and strive to make our products, services, manuals and advertisements relevant to our customers for an enhanced user experience.”

Michelle Anne Manglal-Lan, who oversees DEI at Samsung Electronics America, seeks to create an environment where employees can smoothly communicate, understand and learn from each other. She is particularly committed to providing motivation to female employees and fostering a corporate culture where they feel empowered to unlock their potential. Last year, she organized the Americas Employee Resources Groups (ERGs) conference to establish a network for collaboration and share best practices in DEI.

“The ERGs were born out of our employees’ interest and engagement with DEI,” said Manglal-Lan. “Together, we are stronger and can achieve our goals faster. I’m proud of the fact that our North America Region is the first office to launch an ERG.”

A new employee at Samsung Electronics’ Visual Display (VD) Division, Jiyoon Jang realized the company was more diverse than she had imagined when she first stepped foot in Digital City, Samsung’s Suwon office. “We received DEI training during our new employee onboarding sessions, and I realized the importance of an inclusive culture in a place with such a diverse group of people.”

“I knew Samsung made donations to social responsibility efforts,” she said. “Since joining I also learned that the company is sincerely committed to developing technologies that are truly inclusive.”

Relumino Mode for people with low vision and Audible Subtitles for people who are hard of hearing are among some of the projects the VD Division has developed to make the company’s products more accessible — and align with the department’s slogan, Screens for All.

“I hope the products that I work on in the future will contribute to diversity and inclusion and that I will be able to take pride in what I do,” Jang said. “I believe that discrimination against minorities and intergenerational conflicts stem from ignorance, so I am working hard to educate myself by attending sessions and reading about diversity, equity and inclusion whenever I get the opportunity.”

More than 700 employees took time to thank the female colleagues and family members in their life at another event. At the DX Division’s Female Executives’ workshop, hosted since 2021, female executives held candid conversations with the CEO to discuss the company’s vision and ways to foster female leaders. Additionally, a mentoring program for female developers will be launched this year.

▲ Employees hold up heart hands — the official International Women’s Day gesture — in front of a photo wall set up by the DX Division.

Starting this March, the Device Solutions (DS) Division will organize monthly activities to build awareness of diversity, equity and inclusion (DEI) values among its employees. After selecting DEI topics centered on women, people with disabilities, caregivers and foreigners, the division will hold contests and training sessions each month that give employees a chance to learn how to show support for one another. Furthermore, the division will conduct interviews with female leaders in celebration of International Women’s Month and relay their thoughts on female leadership and how younger women can grow in their careers.

Outside of Korea, the company will partner with Dress For Success (DFS)¹ in three countries — the U.S., Canada and Mexico — to organize clothing donation drives to help women get jobs and gain financial independence. Webinars and seminars that raise awareness about DEI will be held as well.

Last November, the DX division established the DEI office to reflect DEI values in all areas of the business, identify areas of improvement and further promote an inclusive corporate culture. To this end, the office checks the company’s systems and culture for discriminatory practices and holds training sessions and campaigns to give employees an accurate understanding of these values. In addition, the office supports voluntary Employee Resources Groups (ERGs) dedicated to DEI that facilitate discussions on the company’s diversity status and improvement goals through the DEI Council, in which the company’s executives take part. “It is of the utmost importance to operate a diverse and equitable system. We believe that innovative products and services can emerge from a culture where DEI is respected,” said Jinhee Nam, Secretary General of the DEI Office at Samsung Electronics. “Our office established a global DEI policy and plans to operate various programs to increase diversity and create an inclusive organizational culture.”

Jong-Hee Han, Vice Chairman and CEO of the DX Division at Samsung Electronics, and Kye Hyun Kyung, President and CEO of the DS Division at Samsung Electronics, delivered a company-wide message to employees calling for gender equality and highlighting the importance of DEI in honor of International Women’s Day. “I would like to express my gratitude to all the female employees in the DS Division who are doing their best,” said Kyung. “We will help all employees realize their full potential to achieve both personal and professional growth at Samsung,” Han assured.

¹ Founded in New York City in 1997 to help unemployed and underemployed women achieve economic independence.

Samsung Electronics today announced it will be showcasing new innovative projects developed from its C-Lab program at CES® 2024, which runs from January 9 through 12. During the showcase, Samsung will highlight 15 startups and projects — the highest number the company has ever featured — at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups at the world’s biggest tech show.

This year’s CES is expected to feature more than 1,000 startups and attract more than 130,000 visitors from around the world, including business executives, investors and media. At the event, Samsung expects startups from C-Lab to assess global market responses, strengthen their business feasibility and meet with investors.

“The goal of the C-Lab program is to elevate a platform for startups to grow and flourish,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “CES is the perfect venue for these exciting companies and projects to show major tech players that they belong on the global stage.”

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 872 startups and projects. This includes 475 through C-Lab Outside and 397 through C-Lab Inside. In particular, 537 C-Lab startups (62 from C-Lab Spin-off and 475 from C-Lab Outside) have raised a cumulative total of $1 billion in investment.

C-Lab Outside: Ten Startups That Include AI, Energy and Healthcare Products

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including office workspaces, customized development programs and investment — along with business cooperation from Samsung Electronics. Dr.Tail, an online veterinary consultation service, has collaborated with Samsung Electronics to bring its services to Samsung Smart TVs¹ and will be exhibited at the C-Lab booths at CES.

In addition to Dr.Tail, Samsung Electronics will exhibit nine other startups selected and supported by the C-Lab Outside program:

• RebuilderAI: AI solutions for fast and easy 3D content creation on smartphones
• Ghost Pass: Decentralized remote biometric authentication solutions
• DEEPX: An NPU-based² AI semiconductor
• Style Bot: A fashion recommendation service based on user-owned clothing data
• Vsion: A smart window with adjustable transparency
• DolbomDream: A smart, inflatable jacket designed to monitor the health of senior citizens
• 60Hertz: An AI-powered virtual power plant (VPP) solution
• Wrtn Technologies: A generative AI portal service
• NdotLight: A web-based collaborative 3D design platform

“We are excited to be part of C-Lab’s high-profile startup booth at Eureka Park,” said Sunkwan Lee, CEO of Ghost Pass. “Thanks to the support of Samsung C-Lab, we won the CES Innovation Award this year, which I think makes this year’s CES a good opportunity for us to take a step toward going global.”

Two C-Lab Inside Projects From Samsung Employees and Three C-Lab Spin-off Startups That Started at Samsung

Samsung has been exhibiting its C-Lab Inside projects at CES since 2016 and this year’s CES exhibit will feature two projects that are currently being fostered in-house. These projects are from the healthcare and pet-tech sectors and have been highly regarded for their innovation, marketability and completeness:

• ID.EARS: A healthcare platform that analyzes brain waves captured by earbuds
• DumboCam: A pet training platform that utilizes Vision AI

In 2016, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2024, three C-Lab spin-off startups — which initially started as C-Lab Inside projects — will showcase their innovative products in C-Lab booths:

• Yellosis: Smart toilets and AI healthcare solutions based on measurement of liquid body waste
• Becon: AI-powered hair loss management solutions
• Goose Labs: Metaverse home workout app with real-time motion-sensing avatars

C-Lab Startups Win 23 CES 2024 Innovation Awards

In November 2023, the Consumer Technology Association (CTA) announced the winners of the CES 2024 Innovation Awards, including the award for Best of Innovation. Projects from the C-Lab program received one Best of Innovation Award and 22 Innovation Award Honorees.

Samsung is sharing its knowledge of winning CES Innovation Awards and entering the global market with C-Lab startups, which has allowed them to find success. At CES 2024, 16 C-Lab Outside startups were named as Innovation Award Honorees. As for C-Lab Spin-off startups, one project received a Best of Innovation Award and four were named Innovation Award Honorees.

Specifically, STUDIO LAB — a startup spun off in 2021 — won the CES Best of Innovation Award in the Artificial Intelligence category. The company’s products include Seller Canvas, an AI-based commerce detail page automation service, and Photo-bot, an automated commerce photography robot that combines AI and robotics.

Yellosis and DEEPX — two of the startups being exhibited at the C-Lab booths — were named CES Innovation Awards Honorees in three categories. Yellosis is a digital health startup spun off in 2020 that developed Cym702 Seat, a smart toilet that automatically measures liquid body waste and provides health management solutions. The company also developed Cym702 Circle, a smart toilet that simply measures glucose in liquid body waste in public restrooms. Yellosis was named a CES Innovation Award Honoree in three categories, including Digital Health, Smart Cities and Human Security for All.

DEEPX was founded in 2018 and develops edge AI chips for computational processing of AI algorithms such as deep learning-based object recognition, face/voice recognition, image classification and image quality improvement. DEEPX is the first AI semiconductor company to win CES Innovation Awards Honorees in three categories, including Embedded Technologies, Robotics and Computer Hardware & Components.

¹ Services will be available on Samsung Smart TVs released in the U.S. starting in 2024.
² A neural processing unit (NPU) is a microprocessor specialized for AI workloads and simultaneous operations.

Challenging Innovators To Ideate for a Better Future

Following the announcement of its New Environmental Strategy in September 2022, Samsung has been working closely with startups to invest in and develop innovative technologies capable of helping the planet.

To further these efforts, Samsung and XTC have announced the Samsung Climate & Circularity Tech Challenge. This competition, focused on circular economy and climate change, seeks to identify new leading solutions that are in line with the values of Samsung’s New Environmental Strategy.

Participants are encouraged to submit ideas that address resource circularity as related to not only the processing, sorting and extraction phases but also climate change innovation as related to carbon emission measurement and management and carbon emission reduction and offsetting. Selected entries may be considered for implementation into Samsung’s wide range of products and associated manufacturing processes.

The Samsung Climate & Circularity Tech Challenge is open to tech-for-good founders and innovators. Besides having the opportunity to see their ideas form the next generation of home electronics, successful participants will receive exposure on the global stage as well as the potential for investment and corporate strategic partnerships. Winning entries will also be allocated a presence within Samsung’s exhibition at CES 2024 in Las Vegas, U.S.

Those interested in the challenge are able to apply before applications close on August 6, 2023 at 11:59 p.m. PDT.¹ Finalists will be announced on August 28, ahead of a live final event on September 18.

For more information on the challenge, please visit the official website.

¹ The content has been revised as of July 31, 2023 to provide more accurate information.

▲ Samsung Electronics’ C-Lab exhibit at VivaTech 2023 in Paris, France.

Samsung Electronics today announced it will be showcasing innovative projects developed through its C-Lab program at VivaTech 2023. VivaTech, Europe’s largest startup and tech event, will take place from June 14 to 17 at the Paris Expo Porte de Versailles exhibition and conference center.

Samsung will set up a C-Lab exhibition space in the “K-Startup Hall”¹ to display one project from C-Lab Inside, an internal venture program for employees, and four startups fostered by C-Lab Outside, a program for external startups.

C-Lab projects and startups will be able to gauge the global market response and strengthen their business case in front of a large number of visitors at VivaTech. They can also take part in investment and business cooperation consultations on site.

Global Launch of Relumino Glass Brings Significant Improvements in Usability and Convenience

▲ C-Lab Inside “Relumino”

Relumino, a visual aid solution for people with low vision, was selected as a C-Lab Inside project in 2016 and has since been further developed and perfected by Samsung Research.

The solution, whose name means “to give light back,” consists of the Relumino app, a smartphone image processing application that utilizes the residual vision of people with low vision to improve object recognition, and Relumino Glasses, a glasses-type wearable device.

Having previously showcased its Relumino solution at MWC 2017 and CES 2018, Samsung will introduce Relumino Glasses to the global market at VivaTech 2023 and demonstrate how it enhanced the technology’s user experience to provide greater comfort and prevent fatigue.

“As the 2024 Paralympic Games will be held in Paris, France next year, there will be a lot of interest in apps and services for people with disabilities,” said Junghoon Cho, one of the Samsung researchers who developed Relumino. “This exhibition will be an opportunity for Relumino to take another step forward.”

Showcasing C-Lab Outside Startups in the Fields of AI, the Metaverse and More

Created in October 2018, C-Lab Outside is a startup acceleration program launched to invigorate the startup ecosystem in Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees, digital marketing and financial consulting. Additional support includes potential partnerships with Samsung and opportunities to participate in IT exhibitions such as CES, VivaTech and KES (Korea Electronics Show).

Since the beginning of this year, Samsung has been accelerating the expansion of the domestic startup ecosystem by introducing a series of C-Lab Outside programs. Through these efforts, the program is expected to revitalize the local economy, create high-quality jobs and further contribute to the balanced development of Korea.

At VivaTech 2023, Samsung will support the exhibition of selected companies not only from C-Lab Outside Seoul, but also Daegu and Gwangju, giving local startups a chance to expand into the global market.

“Thanks to Samsung Electronics’ support for VivaTech, we are one step closer to entering Europe,” said Nayul Kim, CEO of CLIKA, a startup that was selected for C-Lab Outside Gwangju. “We will continue to promote the excellence of Korean startups.”

The companies participating in VivaTech were selected from a pool of C-Lab Outside startups that are aiming to enter the European market. The four chosen startups include:

• NdotLight — creator of a web-based 3D design solution
• Vsion — maker of super clear PDLC film and reverse mode PDLC film
• QuantumCat — the first company to commercialize gold nanocatalyst technology
• CLIKA — provider of an all-in-one Auto-TinyAI platform that helps companies commercialize AI models quickly and reliably

Fostering 866 Startups and Projects Over the Last 10 Years

Samsung operates C-Lab to create sustainable innovations and contribute to the revitalization of Korea’s domestic startup ecosystem.

Launched in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture that puts creativity at the fore. The program supports the development of ideas from all areas of business. Leveraging the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung’s support for new ventures to startups and innovations outside of the Samsung network since 2018.

The company has nurtured a total of 866 startups and projects to date, including 475 through C-Lab Outside and 391 through C-Lab Inside.

▲ C-Lab Outside “CLIKA”

▲ C-Lab Outside “NdotLight”

¹ South Korea has been named “Country of the Year” by VivaTech and is promoting Korean startups at the event. This partnership is entered into with only one country in the world. A “K-Startup Hall” will also feature in the center of the event’s main hall.

Eco-conscious startups believe that groundbreaking, innovative technologies and solutions have the power to combat climate change and create positive outcomes.

Samsung Electronics announced a new environmental strategy in September 2022 to contribute to tackling climate change in partnership with the startup community, which includes identifying and supporting startups that have innovative eco-conscious technologies. As such, Samsung expanded the scope of its environmental support in the fifth C-Lab Outside, the company’s external startup acceleration program, to continue fostering and discovering excellent companies creating sustainable technologies.

In celebration of World Environment Day on June 5, Samsung Newsroom spoke with two startups from the fifth C-Lab Outside program that showcased meaningful technological climate solutions: QuantumCat and 60 Hertz.

The World’s First Organization To Succeed in Commercialization of Gold Nanocatalyst

QuantumCat was established in August 2019 with the vision of “ensuring a sustainable future for Earth and mankind.” The company became the first in the world to successfully commercialize the gold nanocatalyst with its unique, innovative technology. This raises the question — how are catalysts¹ related to the climate crisis?

When exhaust gases from sources such as cars and factory smokestacks cause incomplete combustion to occur, toxic substances including carbon monoxide are produced. For spontaneous oxidation of carbon monoxide to occur, a high temperature of over 600 degrees Celsius (1112 degrees Fahrenheit) is necessary. However, the temperature for oxidation can be brought down to 250 degrees Celsius (482 degrees Fahrenheit) when platinum catalysts, such as rhodium, palladium and platinum, are used. In short, using catalysts reduces energy consumption for the complete oxidation of toxic substances such as carbon monoxide while also effectively preventing the release of harmful gases.

More than 90% of the world’s chemical processes are controlled by catalysts which are also used to purify exhaust gases emitted from cars and at worksites. In addition, more catalysts are expected to be used as carbon neutrality legislation continues to be enacted and environmental regulations become stricter around the world. As such, catalysts have emerged as a crucial material necessary in responding to climate change.

QuantumCat’s gold nanocatalyst is even more groundbreaking than platinum catalysts. While platinum catalysts can accomplish the complete oxidation of toxic substances such as carbon monoxide at 250 degrees Celsius (482 degrees Fahrenheit), the gold nanocatalyst can enable the complete oxidation of carbon monoxide at room temperature (25 degrees Celsius or 77 degrees Fahrenheit). QuantumCat’s technology has significantly reduced energy consumption by lowering the combustion temperature and reducing carbon emissions. As a result, the company has earned cumulative investments of KRW 6 billion (about USD 4.5 million) and widespread recognition from various organizations, including the Ministry of Science and ICT’s commendation, Korea Environmental Industry & Technology Institute’s Presidential Award, the Innovation Start-up Korea Award and more.

▲ Shinhyun Kang, CEO of QuantumCat from Samsung C-Lab Outside

“Using the gold nanocatalyst means lower energy consumption, making it an economically viable and environmentally friendly solution,” said CEO Shinhyun Kang of QuantumCat.

Developing the Revolutionary Gold Nanocatalyst

Kang developed the gold nanocatalyst technology while researching nanomaterials as a doctoral student at the Korea Advanced Institute of Science and Technology (KAIST). While gold is an excellent catalyst, the element has not been commercialized until now because it is less stable, as the catalyst particles tend to clump together. To prevent this from occurring, Kang successfully developed the “nanocage,” in which gold is broken down into nanoparticles and locked in.

▲ Nanocage with a special structure ensures the stability of the gold nanocatalyst

QuantumCat’s gold nanocatalyst can also be used for air purifier products as it can remove harmful substances such as carbon monoxide at room temperature or purify the air through selective oxidation.

Recently, the company established a process for mass production of the gold nanocatalyst, along with continuous efforts to improve the quality.

“The gold nanocatalyst will stand out in the global market when production technology is expanded,” said Kang. “Through Samsung C-Lab Outside, we hope our technology will evolve to be applied in diverse use cases and contribute to solving environmental issues.”

QuantumCat’s mission is to ensure a sustainable future for Earth through innovative technologies that address climate change. Samsung eagerly awaits continued advancements surrounding the commercialization of the gold nanocatalyst and how QuantumCat will benefit the Earth’s health in the long run.

Innovative Technology for Predicting Renewable Energy Generation

More organizations and governments have set their sights on the transition to renewable energy.² However, the amount of renewable energy generated from sources such as solar and wind is highly variable since weather conditions are difficult to predict. As such, determining the exact amount of energy supply is critical in operating a stable power grid.

▲ Jongkyu Kim, CEO of 60 Hertz from Samsung C-Lab Outside

60 Hertz is actively researching ways to solve climate issues and protect the Earth with software based on renewable energy generation prediction technology. “Our power grid can operate securely when the supply and demand of electricity are balanced,” said CEO Jongkyu Kim of 60 Hertz. “If it’s unbalanced, it can lead to problems with home appliances and to more severe disasters such as blackouts. So, technology to predict the energy produced from small-scale distributed generation, such as renewable energy, is critical.” When the supply and demand of electricity are in equilibrium, Korea’s power grid maintains a stable frequency of 60 hertz (Hz) — finding this balance is also the mission of the eponymous startup.

▲ The Sunlight Wind Map predicts the amount of renewable energy generated.

The transition to renewable energy is vital to solving the climate crisis. For renewable energy to become a primary energy source, a virtual power plant software that uses IT to connect and manage small-scale distributed generation can serve as an important tool in accurately predicting the current and future amount of renewable energy. Currently, renewable energy in Korea is generated across the nation in the form of tens of thousands of small-scale distributed generation power plants. Since the amount of power generated is dependent on weather, renewable energy plant management software with virtual power plant technology is required to operate stable power grids. With such technology, 60 Hertz operates the Sunlight Wind Map service, forecasting the amount of energy generated from renewable energy power plants throughout Korea for free. In 2021, the Sunlight Wind Map demonstrated its high value as a climate crisis tool through numerous awards, including the Presidential Award, the Prime Minister Award, the Ministry of Trade, Industry and Energy Award as well as the Ministry of SMEs and Startups Award.

Pushing the Transition to Renewable Energy Further

60 Hertz’s innovative business strategy has proven that this model can be easily adopted by any company seeking to implement distributed generation, such as renewable energy, into its operations.

▲ EnergyScrum

One such company utilizing this business model is 60 Hertz’s EnergyScrum — an energy management platform that comprehensively manages various distributed generation modes, such as photo voltaic and electric vehicle (EV) chargers and energy storage systems (ESS). In recognition of this innovative software, the company was named a CES 2023 Innovation Award honoree in the Sustainability, Eco-Design & Smart Energy category. “EnergyScrum provides various management features, including the prediction of energy supply and demand using AI technology,” explained Kim. “For example, it predicts the amount of energy generated from a solar voltaic power generator installed at a gas station as well as the amount of demand at an EV charging station to help with comprehensive supply and demand management.”

“60 Hertz will efficiently expand renewable energy implementation and usage with our technology,” said Kim. “Through Samsung C-Lab Outside, we will continue to take on challenges and be a leader in solving the global climate crisis with our technology in Korea and abroad.”

With 60 Hertz’s advancements to save the Earth, Samsung looks forward to the day when everyone can easily contribute to the transition to renewable energy.

¹ A material that catalyzes reactions by lowering the activation energy of other materials.
² The shift from utilizing fossil fuels, such as oil and coal, to renewable sources, such as wind and solar.

As a global leader in technology and innovation, Samsung aims to lead by example and advocate for gender equality and the empowerment of all women in the workplace. What’s more, research shows that workplaces that excel in DEI drive better outcomes for businesses, including better employee engagement, talent retention and higher financial achievements.

▲ (From left) Clara Han from Corporate VP/Head of Group/Procurement Group 2 at Samsung Electronics, Megan Detwiler from Samsung Austin Semiconductor, Manavi Pathak from Samsung R&D Institute India-Bangalore (SRI-B), Adam Eaglefield from Samsung U.K. and Maria Fernanda Gonzalez from Samsung Mexico

In celebration of the global holiday, Samsung Newsroom sat down with employees in Asia, North America, Europe, Southwest Asia and Central and South America to share stories about the company’s DEI culture. Check out the interviews below to learn how Samsung is creating a safe and inclusive workspace for all its employees.

Women Supporting Women Through Open Communication

On top of being the Head of Procurement for Samsung’s Visual Display division, Clara Han is also a working mother of two children in elementary school.

“Although there is now growing movement around men participating in parenthood, women still have difficulty building and continuing their careers uninterrupted due to having children,” said Clara. “As a result, Samsung continuously strives to create a culture where employees can be recognized and grow regardless of gender, nationality or age.”

“We are trying to create an environment where each group member understands and acknowledges the individual differences so that everyone can receive the same opportunities, receive a fair evaluation and perform their best in every situation,” said Clara. “Every voice matters, and having an attitude of listening to everyone positively impacts efficiency and performance at work.”

Megan Detwiler, an engineer at Samsung, became involved with Women in Technology at Samsung (WITS) shortly after she started working at Samsung Austin Semiconductor. Within the program, Megan runs various campaigns to help raise awareness about DEI among employees. While she applauded WITS’ professional development opportunities for women, including industry conferences, classes and monthly meetings, for Megan, the most rewarding part of the program was its sense of community.

“Through WITS, I have been able to connect with people across all aspects of the company, meeting people in technical and non-technical roles, at every level of leadership, from technicians and professionals to vice presidents,” said Megan. “People like that at Samsung, especially in WITS, are invested in ensuring you are set up not just to succeed but truly grow and thrive here.”

“WITS helped me find my voice so that I have not only that confidence but also the courage to amplify other women’s voices as well,” said Megan.

Manavi Pathak, Head of Learning and Organizational Development at Samsung R&D Institute India-Bangalore (SRI-B), is also an active member of the Samsung Women’s Accelerated Network (SWAN). She highlighted how an inclusive workplace successfully meets the needs of the women who work there, noting how Samsung’s DEI initiatives and culture allow talented women to succeed.

“Women are themselves demanding more from work,” said Manavi. “At Samsung R&D Institute India-Bangalore, we have women’s leadership development programs, diversity hiring goals, day care policies, special leave, flexible schedules and more, all of which have supported my professional development and well as the careers of other woman colleagues at Samsung Research.”

“The COVID-19 crisis has reimagined the way we work. More and more women want to work for companies prioritizing cultural change and improving workplace flexibility, including employee wellbeing, diversity, equity and inclusion,” said Manavi. “Companies that rise to the moment will attract and retain woman leaders.”

Adam Eaglefield, an Engagement Team Manager at Samsung Electronics U.K., is also a member of the Women @Samsung ERG and its Male Allies team. This association runs mentorship and networking programs to develop female talent. He says that to realize DEI, the most important part is that we must not only listen to women but also break through unconscious prejudices and understand each other’s point of view.

“Allyship is fundamental in any cause or movement,” said Adam. “In this case, male allies can champion women in the business and industry in all interactions, from working to see representation at senior levels to ensuring women are represented and heard in everyday meetings.”

“As an ally, I make sure that I actively listen to women and their experiences, frustrations, passions and desires,” said Adam. “We must learn more about one another’s perspectives, and our own privileges and unconscious biases, and most importantly, come together to act in a positive way.”

Maria Fernanda Gonzalez, Senior Manager of Public Relations and Communication at Samsung Electronics Mexico, is also a member of Women at Samsung (SEM-S). She spoke about why she appreciated working for a company that actively empowers women and embraces equity.

“Samsung has supported me by giving me all the means to grow, not only by providing me with opportunities to grow in leadership roles but also by giving me the tools to go beyond my goals,” said Maria Fernanda. “I can be an empathetic team player that contributes to the development of my other team members.”

“I am confident that with more strong female leaders who can inspire the next generation of women, we will be able to close the gender gap in the tech industry,” said Maria Fernanda.

Lunch Talk & One Table: Gathering Employee Feedback To Improve Women’s Experiences at Work

To create a work environment that anyone can enjoy, Samsung holds annual events and campaigns for employees all over the world to celebrate special DEI days, including International Women’s Day, International Day of People with Disability and World Day for Cultural Diversity for Dialogue and Development. For this year’s International Women’s Day, Samsung’s management and female executives will hold a Lunch Talk meeting to discuss ways to improve DEI. Samsung also will have a One Table event hosted by Jong-Hee Han to listen to the concerns faced by female employees, including female developers and working moms, and to discuss ways to foster female leadership.

The ideas discussed at the meetings will then be delivered to the DEI Secretariat and integrated into organization management. The participants and leaders of each organization will discuss how Samsung can make a consistent effort for gender equality and suggest various opinions to management, ranging from employee mindset to systemic improvement for diversity, equity and inclusion.

Global Women’s Week: Celebrating Diversity, Inclusion and Gender Equality

In celebration of International Women’s Day, Vice Chairman Jong-Hee Han and President and CEO Kye Hyun Kyung deliver a message emphasizing the importance of gender equality and DEI to all employees of the DX Division. Vice Chairman Han underlined the value of diversity, equity and inclusion with his determination to “make an effort to form an organizational culture where all employees from various backgrounds feel that they’re part of the organization.” He emphasized his goal to help employees “fully unleash their potential through equal opportunity.”

▲ Samsung Electronics holds gatherings for female executives and employees around the world , running annual forums and programs for women’s networking and career development.

About 5,000 Samsung worldwide executives and employees worldwide interested in DEI actively participate in Samsung’s 33 ERGs, which offer everything from networking and mentoring to education at ERG. These groups work hard not only to improve the experience of Samsung employees but also to volunteer and give back to the local community. Among them, these large-scale women’s ERGs operate programs for networking and career development of female executives and employees, striving to strengthen women’s capabilities at work.

Every year since 2017, One Family Council has been holding an annual “Pink Box” charity event at Suwon Digital City for young women from low-income families. This year, a “Pink Box” containing DIY keyrings, women’s items and encouraging messages will be delivered to 100 teenagers.

▲ Every year, Samsung Electronics delivers a “Pink Box” containing feminine products for the healthy growth of underprivileged female teenagers.

During the week of International Women’s Day, overseas regional head offices also hold meetings with female employees, DEI webinars with external instructors and panel discussions, in addition to offering vacations for female employees, gift delivery events and more.

Samsung continues to work toward creating a space that goes beyond being just a workplace and fosters employees’ growth by letting them unleash their potential. Samsung’s move toward making an organization where employees and the company can grow together is accelerating the steps toward a better future.

At this exhibition, a range of future-forward solutions across various fields, including health care and education, are on display for visitors to explore. At this year’s CES alone, startups fostered by C-Lab have been awarded a total of 29 CES 2023 Innovation Awards, cementing their technological capabilities on the global stage.

Read on to learn more about the projects and startups by Samsung’s C-Lab programs on display at CES this year.

▲ Samsung’s C-Lab exhibition showcased a number of its in-house ventures (C-Lab Inside) and supported startups (C-Lab Outside) at Eureka Park in Las Vegas. Startups at C-Lab have taken home a whopping 29 CES 2023 Innovation Awards this year.

C-Lab Inside: Four In-House Projects Taking on Lifestyle, the Metaverse and More

Samsung has been operating its in-house startup fostering program C-Lab Inside since 2012 in order to lead the development of innovative technologies based on creative ideas and the spirit of stepping up to challenges. Out of the projects being fostered within the company, the ones on show at CES this year have been particularly recognized for their innovation, global marketability and overall completeness.

▲ Meta-Running, a coaching platform on the metaverse that helps users run with proper posture, displays the user’s running position in real-time alongside footage of a professional runner adopting the correct posture, helping users prevent injury.

“Most injuries sustained while running come from incorrect posture,” said Donghoon Kang, Creative Leader of Meta-Running, one of the in-house startups on show garnering a lot of attention from visitors to the exhibition. “We feel that harnessing the metaverse and AI technologies can help people run in a healthier and safer manner,” elaborated Kang on where the inspiration came from for this metaverse-powered running project.

Meta-Running can be used with just a mobile device, removing the need for an additional sensor. When a user actually runs, AI technologies will utilize the mobile device’s camera to recognize the user’s body, representing their movements via an avatar in the metaverse. The technologies then analyze their posture and immediately inform them of any changes they should make. Following their run, the user is then provided with a summary of their running postures across each part of their body, as well as a guide on how to correct any wrong posture. As a result, users can work on addressing their posture, muscle strength and any over-pacing issues — three of the main causes of injuries in running.

“We’ve been working day and night to participate in CES, and have also achieved the great accomplishment of applying for a Class A-level patent,” said Kang. “We’ve earned the confidence to say that our efforts have not been in vain and that our ideas are competitive enough.”

▲ Soom, a meditation solution that helps users enjoy more relaxing meditation through real-time feedback

▲ Polkamix, a metaverse concert platform that allows users to enjoy and react to concerts in real-time from the comfort of their home

▲ Falette, an interior service that provides users with 3D visualizations of fabric products, helping them choose the best product before purchasing

C-Lab Outside: Eight Startups Pioneering the Future of Robotics, AI, Digital Healthcare and Beyond

C-Lab Outside is a startup incubating program that was launched following the success of the C-Lab Inside program in order to expand the operational knowledge gained to those outside of the company and to vitalize the startup ecosystem. The startups chosen for the C-Lab Outside program receive a customized incubation program which includes project support funds, digital marketing assistance, financial consulting and more.

▲ NEUBILITY, an urban delivery service using self-driving robots, that redefines on-demand home delivery by providing autonomous home delivery in densely populated areas

▲ NdotLight, a web-based 3D design solution, that allows designers to collaborate on projects even when working remotely

▲ Wrtn Technologies, an AI-based writing practice software, that enables model and language swapping services for businesses looking to expand to global markets

Wrtn Technologies is an education-tech startup that harnesses natural language processing (NLP). At CES 2023, the company has been drawing visitors’ attention with its presentations of its AI writing practicing software, Wrtn Training, which lets users transform their thoughts into writing. “I witnessed many students struggle with expressing their thoughts in writing while I and my team members were participating in an education volunteering program at Korea Scholar’s Conference for Youth (KSCY),” said Seyoung Lee, Co-Founder of Wrtn Technologies. “We developed this AI-based writing practice software after much consideration into how we can make it easier for such individuals to improve their writing skills with the help of technology.”

One of the key factors that inspired the development of Wrtn Technologies has been the emergence of AI and the shift in the definition of creativity that has accompanied it. “Confluent services that combine AI with education are set to become even more important,” noted Lee. “What makes me happy is that Wrtn Technologies has been the first in the Generative AI field following these recent technological changes to receive a CES Innovation Award. Ever since we were selected by C-Lab Outside, we have been able to grow fast, thanks in particular to the commercialization support and marketing assistance we received from the program.”

▲ (from left to right, top to bottom) 40FY, a customizable online mental health care app that provides services from examination to treatment; Plask, a browser-based AI motion capture and animation editing tool that helps designers animate easier; Catius, an AI character capable of realistic conversations with children to help them develop their language skills; and Erangtek, an ultra-small micro repeater that helps enhance call quality

The electronic eye being displayed by startup CELLICO is another highlight of the exhibition. An electronic eye is a device that helps patients suffering from visual impairment to recover their vision across all stages of retinal disease. “In the case of those who have lost their vision due to retinal disease, the movement of their iris, which can be likened to the aperture in cameras, does not function properly,” explained Jeongseok Kim, CEO of CELLICO. “With our augmented reality (AR) glasses, equipped with a camera capable of capturing images and then projecting them to the user through video processing with a consistent amount of light for optimal reception, users get the most out of their time spent both indoors and outdoors.”

▲ CELLICO, the first high-tech healthcare company in Korea to develop a micro-bionic eye for patients with retinal disease

CELLICO’s CES Innovation Award-winning electronic eye technology has already registered a U.S. patent and is currently awaiting the results of review applications to China and Europe. “Honestly, I just about screamed with joy when we were notified that we had won our first CES Innovation Award,” said Kim. “We would like to make the AR-based electronic eye device that we are developing now into a true success in order to help even more visually-impaired people.”

▲The team members of CELLICO, one of Samsung’s C-Lab Outside startups

To learn more about the products and services of C-Lab, which works towards sustainable innovation, visit the CES 2023 C-Lab Exhibition website, and stay tuned to Samsung Newsroom for all the latest news about Samsung at CES 2023.

C-Lab Inside: Metaverse and Lifestyle Projects From Samsung Employees Go on Show

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES, and the upcoming projects for 2023 have been highly evaluated in terms of innovation, marketability and completeness among those currently being fostered in-house. And they are as follows:

• Meta-Running, a metaverse platform to learn proper running form
• Polkamix, a metaverse platform that provides an interactive concert experience
• Soom, a new meditation experience with real-time feedback
• Falette, a 3D digital transformation for home fabric products

C-Lab Outside: Startups Showcasing Robots, AI and More To Receive CES Spotlight

Created in October 2018, C-Lab Outside is a startup acceleration program launched to invigorate the startup ecosystem in Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees and digital marketing & financial consulting. Additional support includes potential partnerships with Samsung Electronics and opportunities to participate in influential IT exhibitions such as CES and KES (Korea Electronics Show).

For the past year, Samsung, the Daegu Center and the Gyeong-buk Center for Creative Economy & Innovation, which are parts of C-Lab Outside, have been incubating these startups to develop their technology and be ready to meet the world at CES 2023. The eight chosen startups are:

• NdotLight, a web-based 3D design solution
• NEUBILITY, an urban delivery service through self-driving robots
• 40FY, a digital mental health care app service from examination to treatment,
• CELLICO, a micro-bionic eye for patients with retinal disease
• Plask, an AI and browser-based motion capture and animation editing tool
• Wrtn Technologies, writing training and content creation services using Generative AI
• Catius, a multi-turn conversational AI companion for children
• Erangtek, an IoT micro repeater for home users to improve call quality

C-Lab Startups Bring Record-Breaking 29 Wins of the CES 2023 Innovation Awards

In November 2022, the Consumer Technology Association (CTA) announced the winners of the CES 2023 Innovation Awards across 28 product categories, including Best of Innovation. Projects from the C-Lab startups received two Best of Innovation Awards, and 27 were named Innovation Awards Honorees. As a result, C-Lab took home 22 Innovation Awards in 2022 and seven more in 2023 for their standout technologies.

Samsung Electronics is sharing its knowledge of how to win the CES Innovation Award and enter the global market.

“It is a great pleasure to see that C-Lab startups have proven their technological prowess on the global stage, as evidenced by the most Innovation Awards ever at CES,” said Hark Kyu Park, President and Chief Financial Officer at Samsung Electronics. “We hope that C-Lab startups will be able to more actively target the global market and show the excellence of Korean startups.”

Notably, Dot Inc., which develops devices and software for the visually impaired, was named a CES 2023 Best of Innovation Award winner in the Accessibility category and also named two CES Innovation Awards Honorees. Verses, which developed the Meta Music System for streaming, was named a CES 2023 Best of Innovation Award winner in the Streaming category.

Seven of the eight startups to exhibit in the C-Lab booth — NEUBILITY, 40FY, NdotLight, CELLICO, Plask, Catius, Wrtn Technologies — won Innovation Awards.

Additionally, seven spun-off startups from C-Lab Inside and 11 former C-Lab Outside startups won two Best of Innovation Awards and 20 Innovation Awards.

Samsung Has Achieved Its Goal of Nurturing 500 Startups and Projects Over Five Years

In 2018, Samsung Electronics announced that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside over a five-year period. The company has nurtured a total of 506 startups and projects (304 from C-Lab Outside and 202 from C-Lab Inside) so far.

Samsung recently established C-Lab Family, a unique professional network through which alumni startups can continue to co-operate with Samsung even after graduating from C-Lab Outside or spun-off from C-Lab. It also created C-Lab Scale-Up Committee and plans to gradually expand partnerships and investments for C-Lab Family in the future.

¹ Starting in December 2012, Samsung C-Lab Inside was established to encourage Samsung employees to discover new ideas and foster a culture of creativity. Those that have proven marketability will either transfer to an in-house division of Samsung or become spin-off projects the company supports.

The artworks below were created in collaboration with the Special Designers of KIMUSTUDIO (KIMU), an organization breaking down societal barriers through content. The Special Designers are a team of designers with developmental disabilities who are working to create unique and captivating works of art for the world.

Now, their works of art can be seen on a variety of Samsung Electronics’ art platforms. Samsung and KIMUSTUDIO have come together to unveil a new, special project with the goal of bringing KIMU’s unique, aesthetic pieces and values to the daily lives of consumers. To find out more about the Drawing Diversity Project, Samsung Newsroom met with the project members and learned about the team and how this collaboration came together.

▲ (From the left) KIMUSTUDIO’s CEO Jang-won Nam, Manager Ran Hur, Designer Taegyu Lee, Designer ByungHun Song, Yeonji Chee and Bora Kim from Samsung’s Corporate Sustainability Center pose in front of KIMU Atelier located in the Seongsu neighborhood of Seoul.

Art Platform Contents: Simply Consuming Art Expands the Value of D&I

“We thought long and hard about what Samsung’s consumers can do in their daily lives to join us in making a better future,” said Bora Kim from the Corporate Sustainability Center, who planned the Drawing Diversity Project. “We thought that if we can uphold the values of diversity and inclusion (D&I) in our products and services, then our consumers would be able to naturally participate in consuming and spreading these values,” she explained.

“At KIMUSTUDIO, all members complement each other and are placed in roles that utilize their talents and strengths,” said Yeonji Chee from the Corporate Sustainability Center when explaining how the cooperation with KIMUSTUDIO began. “KIMUSTUDIO does not provide one-sided help, but instead encourages everyone to accept the way they are and unleash their talent. Creating artwork in this way coincided with our vision to create a sustainable future through collaboration and mutual growth with various employees, partners and stakeholders.”

▲ Yeonji Chee (left) and Bora Kim (right) from Samsung’s Corporate Sustainability Center planned the art platform project with KIMUSTUDIO.

“When it comes to this collaboration, we can’t help but mention the quality of the artwork of KIMUSTUDIO,” Chee said. “First of all, we were mesmerized by the distinct works of art that are unique to KIMUSTUDIO. Not only did I personally like the bright colors and charming style of the artworks, but the quality of them was also outstanding and suitable to be presented to our consumers through Samsung’s art platforms,” Chee added.

“The artworks of KIMU break stereotypes that have previously created prejudice in art. They instead help us to provide new perspectives on the differences between people,” Kim said. “We wanted to share KIMU’s artworks, which integrate art and the values of D&I seamlessly, with consumers through Samsung’s products and services,” she said.

When consumers purchase the Special Designers’ artworks on Samsung’s art platforms, a portion of the proceeds are immediately shared with KIMU. In this way, consumers can participate both in promoting the values of D&I in their daily lives while appreciating the beautiful artworks of KIMU.

Sharing the Value of Diversity With the Broader World

KIMU’s artworks are created through a collaboration of many individuals. The Special Designers and other team members work together by utilizing their own unique, artistic talents, including sketching, coloring, design and more. A total of 16 KIMU designers worked together for Samsung’s Drawing Diversity Project.

▲KIMUSTUDIO’s Special Designers work with other team members to create works of art.

However, displaying artwork through art platforms is different than displaying artwork in galleries, which was the platform KIMU was most familiar with. The role of the electronic devices that display the artwork and the characteristics of those products, such as where they are usually placed, had to be considered as well. Additionally, the project participants needed to consider how TVs, smartphones and refrigerators are utilized throughout viewers’ daily lives.

“We organized the different styles of artworks considering the unique features of Samsung’s art platforms, which allow artworks to be easily accessible in people’s daily lives,” said CEO of KIMUSTUDIO, Jang-won Nam. “How we create art has been diversified from our existing artworks and we’ve created new patterns, sceneries and artistic objects based on projects that we were working on. As a result, we’ve created artworks that are more artistic and present a new aura.”

The artworks that are usually square-shaped were adjusted according to the specific device sizes, and diverse, new patterns, designs and themes were created as well. Additionally, artwork displayed on refrigerators usually contains nature and animals, giving the impression that the kitchen and external space are connected and creating a more spacious vibe within the home.

“For Bespoke Atelier and the Art Store, we thought of artworks that would go well with the design elements, such as colors and forms that are unique to home appliances,” Hur said. “For Galaxy Themes, which users interact with on a daily basis on their smartphones, we focused on creating trendy colors or styles that suit users’ preferences.”

▲ Designers ByungHun Song (left) and Taegyu Lee (right) are Special Designers from KIMUSTUDIO who participated in Samsung’s art platform project.

Although the platform for displaying artwork has changed, the project made an effort to maintain KIMU’s unique vibe. Special Designers Taegyu Lee and ByungHun Song participated in the project and elaborated on the process of creating artwork. “We tried to draw something we like in a unique way and that process was enjoyable,” the designers said.

▲ KIMUSTUDIO’s CEO Jang-won Nam (left) and Bridge Team Manager Ran Hur (right)

“The part that makes me the happiest is that the platform for KIMU’s contents has expanded thanks to the collaboration with Samsung, a company that has consumers all over the world,” said Ran Hur, Manager of KIMU’s Bridge Team, who is in charge of hiring Special Designers for partnerships. “We hope KIMU’s artworks will be a positive influence and help KIMU move closer to its goal of breaking down barriers through content.”

Samsung’s Art Platforms Shed Light on the Value of D&I in Different Places

Three business divisions at Samsung participated in this collaborative project, making this collaboration a new challenge for KIMU.

“The direction and value sought by each platform were clear, so coming up with an optimal way to develop them was an enjoyable and valuable experience.” CEO Nam said.

The managers of each business division in charge of exhibiting KIMU’s artworks also explained their perspective on the project.

How Working Together To Create Content Breaks Down Barriers in the World

“KIMU, where the Special Designers and other team members all play an essential role in creating content, shows what D&I is all about,” Bora Kim said.

“With this project, I hope we can also consider the values of D&I and sustainability when planning other services,” said Chee. “I also hope we can continue to expand the diversity of the creators who provide content for Samsung’s various services, as well as its art platforms.”

The values of D&I are present in all of KIMU’s artworks. “This project with Samsung has been special and valuable to each of us,” CEO Nam said. “I’m overwhelmed with joy to have this opportunity to showcase the talents of our designers through their artwork, allowing the values of D&I to be communicated and recognized throughout the world. I hope the distinct aura and stories of KIMU will resonate well with the viewers through the art platforms.”

Learn more about KIMUSTUDIO and Samsung’s collaboration with the organization through the card news below.

The #YouMakeItHappen campaign was recently launched to pay tribute to the in India who helped Samsung become a preferred choice among buyers across the country. To kickstart this campaign, Samsung posted the first video of the series, “Samsung partners, take a bow!” on YouTube, which is gaining significant attention from viewers.

Highlighting the unique stories of entrepreneurs across Chinchwad, Mumbai, Shimla, Aizawl and Jaipur, this video documents their journeys with Samsung and how they demonstrated passion, hard work and courage to achieve their dreams.

“Technology was one thing that always fascinated me,” said Vipul Sharma of S.S. Associates in Jaipur. “Samsung is the brand through which I could explore my business skills alongside technology.”

Check out the video below to experience the journeys of Samsung’s partners and learn how they are changing the game.

At this year’s event, competitors competed for world recognization across 61 skills, including Cloud Computing, Cyber Security, Mechatronics, Mobile Robotics and Optoelectronic Technology. In South Korea, the eight skill competitions took place at KINTEX, Goyang, Gyeonggi Province, from October 12 – 17.

Fifty-one competitors represented South Korea across 46 skills — and 22 among them are representatives from Samsung Electronics, Samsung Electro-Mechanics and Samsung Heavy Industries. They competed in 17 skills as representatives for their country and company.

A History of WorldSkills Competition and Its Impact

▲ The WorldSkills Competition 2022, a competition featuring skilled technicians from around the world, was held from October 12 – 17 at KINTEX, Goyang. 133 competitors from 35 countries participated in a total of eight skills, including Information Technology (IT) and plastic die engineering.

The WorldSkills Competition began in 1950 as a place to share the latest technologies, exchange information and build relationships amongst the world’s skilled young talents. In pursuit of these goals, the WorldSkills Competition was held periodically in member countries to research, develop and further advance new training methods and vocational training systems amidst a rapidly changing industry.

As this industry evolves, so too does the WorldSkills Competition. Compared to 2007, 14 new skills have been added in the areas of advanced IT and convergence technology, such as Cloud Computing, Mobile Applications Development and Cyber Security. The number of member countries has also increased from 49 in 2007 to 85 in 2022.

How Samsung Sponsors the Next Generation of Innovators

At the heart of Samsung’s business philosophy is an emphasis on technology, an idea that manufacturing and skilled talents are the foundation of driving future growth. In line with this vision, Samsung has been cultivating countless talented young professionals by sponsoring the WorldSkills Competitions and the Korea National Skills Competitions for 16 years.

In December 2006, Samsung Electronics signed the Skills Promotion Agreement with the Ministry of Labor. Samsung has also been sponsoring the National Skills Competition and Team Korea for WorldSkills Competitions since 2007. Moreover, of all the skilled specialists that have competed in the National Skills Competition, Samsung has hired approximately 100 of them each year since 2007. The young professionals hired by Samsung have competed in the WorldSkills Competition as national representatives and won a total of 28 gold medals, 16 silver medals and 8 bronze medals so far.

Samsung Electronics decided to sponsor the WorldSkills Competition 2022 Special Edition with a contribution of 1.5 million euros in recognition of all the competitors who trained during the pandemic, which caused the competition to be postponed by a year. This year is especially significant for Samsung as Heedong Lee, an employee from Samsung’s Mobile eXperience Business Division will join the competition as the WorldSkills Ambassador and Asia-Pacific representative for the WorldSkills Champions Trust. Lee previously won the gold medal in CNC Milling at the WorldSkills São Paolo 2015.

The Spotlight on National Representative Donggeun Lee

Donggeun Lee (age 24), the silver medalist of IT Network Systems Administrations at the Korea National Skills Competition in 2015, competed in Cloud Computing at this WorldSkills Competition 2022 Special Edition. After joining Samsung, Lee trained as the national representative candidate in IT Network Systems Administration for the WorldSkills Abu Dhabi 2017. In 2020, he achieved his dream of joining Team Korea and competing in the WorldSkills Shanghai 2021. However, the competition was delayed by a year due to the pandemic. With one more year of preparation under his belt, Lee will now compete in the WorldSkills Competition 2022 Special Edition.

“I’m mesmerized by cloud computing as it is the ultimate integration of advanced technologies with an infinite scope of application,” said Lee. Surprisingly, he had no information about the skill competition when he first entered Yangyoung Digital High School. He learned about the WorldSkills Competition through his teacher, and ever since, he began to receive training to try and win the gold medal at the WorldSkills Competition. “The WorldSkills Competition has been my dream for a long time,” said Lee. “I’ve been doing my best to achieve this dream, and now I’m ready to face it head-on.”

While preparing for this year’s competition, Lee emphasized that staying up-to-date on the latest trends was very important. “I’d like to become the person who not only shows interest in the latest trends but also creates and leads them,” said Lee, regarding his career after this competition.

WorldSkills Champions Unleash Their Full Potential at Samsung

Samsung has a history of fostering WorldSkills Champions, frequently hiring skilled young professionals from the National Skills Competitions in Korea. Read more about the stories of Samsung employees who went above and beyond their achievements at the WorldSkills Competition and are now unleashing their skills in their fields.

The Future Gen House is a place where Generation Z (Gen Z) can be fully immersed in a hyper-connected experience provided by Samsung Electronics’ SmartThings.

SmartThings provides a comprehensive device-connected experience that fits a user’s own lifestyle. It not only connects Samsung products and services but other Smart devices as well. Devices such as TVs, refrigerators, washing machines, air conditioners and more are all organically connected to create a customized space and experience according to a user’s requirements.

To familiarize and connect Gen Z to SmartThings, Samsung created the Future Gen House.

Based on the popular Gen Z trend of house sharing, the Future Gen House is equipped with a host of Samsung products all connected to SmartThings.

Inside the Future Gen House, each space is designed and curated around one of five different Gen Z interest categories, including gaming, entertainment, sports and fitness, cooking and design. There are also shared spaces, including a lounge and a dining room, where visitors can engage and interact with each other.

▲ Group photos of the Future Gen House in Korea and in the U.K.

Gen Z Samsung employees from the Future Generation Lab, Gen Z influencers and college students moved in and lived together at the house for two weeks. During their time at the Future Gen House, they interacted with Samsung’s products and SmartThings and created unique scenarios based on their own preferences and lifestyles.

Take a look at some of the exciting and unique experiences Gen Z visitors had in the Future Gen House in the videos below:

Remote Dance Battle: Have a Real-Time Online Dance Battles With Your Friends

When a friend texts you a specific keyword, the preset Remote Dance Mode is automatically activated through keyword recognition. The Sero, Samsung’s 4K Smart TV, and smart lighting are turned on, and the smartphone screen connects to The Sero through the Smart View feature during the video call.

Now, it’s time to enjoy the remote dance battle with your friends. You can change the color of the lighting using a smart button to set the vibe. By utilizing SmartThings, users can enjoy a hyper-connected experience with their loved ones, even when they’re far away.

Your Gym, My Gym, Our Gym: Create Your Own Fitness Room by Simply Tagging Your Smartphone

Change a shared fitness room into your own personal home gym with SmartThings. Simply tag your smartphone to the NFC sticker on the wall and enjoy your own personalized fitness mode. The fitness mode, which is preset by users, features activities such as dance, yoga and boxing mode. You can make any place your own customized space with SmartThings.

Surprise Birthday Party: A Super Simple Way to Prepare a Surprise Party

The moment you turn off the stove after preparing a meal for your friend’s birthday, the preset Birthday Party Mode is activated. A happy birthday message is displayed on the screen of The Frame, Samsung’s lifestyle TV, and the space where the party will take place becomes decorated with lights. Through this simple to use Birthday Party Mode setting in SmartThings, users can enjoy precious moments and make longer-lasting memories during special occasions.

SmartThings Mural Challenge: Create Your Own Mural With a Click of the S Pen Button

Following on from the previous iteration in the series for this year’s World Environment Day introducing the efforts being made across Samsung Electronics to reduce carbon emissions as told by the company’s employees themselves, Samsung Newsroom heard from the Device Solutions (DS) Division.

Take a look at the card news below to learn more about the DS employees’ efforts towards creating products with a reduced carbon footprint, as well as some of the industry recognition the Division has received in light of the sustainable actions taken so far.

In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates.

This World Environment Day, Samsung Newsroom spoke with Samsung employees across the company to learn more about the efforts they are making towards reducing carbon emissions.

As the first episode of this series, take a look at the card news below for an overview of the sustainability efforts being made as told by Visual Display (VD), Mobile eXperience (MX) and Digital Appliances (DA) Business employees.

Be sure to stay tuned for the second episode in this series introducing the efforts of the DS (Device Solutions) Division.

Starting in December 2012, Samsung C-Lab Inside was established to encourage Samsung employees to discover new ideas and foster a culture of creativity. In the 10 years since its inception, C-Lab Inside has incubated 365 projects and engaged more than 1,500 Samsung employees. This month, Samsung announced support for two other startups, bringing the total number of startups that the company supports to 59.

In the age of digital learning, it’s no surprise that Samsung Electronics has selected two EdTech startups innovating in learning and teaching. The two chosen startups are ‘Piloto’, an AI-driven, parental control app that encourages kids to interact with technology safely and thoughtfully, and ‘EdInt’, an AI-driven service that proctors and manages online exams.

Read on to learn more about C-Lab Inside, the spin-off program, and the latest two startups shaping the future of the education industry.

Piloto: An AI Companion for Keeping Children Safe Online

Piloto is an AI-based training solution that uses a friendly AI character to help regulate children’s screen usage and correct their posture while using smart devices.

According to South Korea’s Ministry of Science and ICT report, 28.4% of children between the ages of 3 and 9 are at high risk for smartphone addiction. As indicated in the report, the biggest cause of smartphone addiction in young children is that parents do not know how to teach their children healthy smartphone habits.

The Piloto team is led by Ms. Lee Dayoung, who majored in early childhood education. Given that children tend towards ‘animistic thinking’, or the idea that everything in the world is alive, Lee has developed a solution in which an AI character ‘lives’ in a smart device and speaks to the child like a friend.

The AI character helps children develop the ability to self-regulate their screen time by teaching them how to set their own usage time goals. The app also uses a unique natural language processing conversation model to identify the child’s language ability and communicate with them using easy-to-understand expressions.

Going beyond usage time, Piloto also analyzes a child’s body position through a camera mounted on their smart device and helps them correct any harmful posture. After long periods of play, the app even offers eye exercises to help prevent neck pain and vision loss. In addition, the app also automatically blocks any harmful content, so parents can rest easy knowing that their child’s online content is kid-friendly.

Since the early stages of the app’s development, the team consulted with various pediatric psychiatrists and child psychology experts to create content tailored especially to the needs of young children. Through clinical trials, the app has proven to improve smartphone addiction and teach children how to self-regulate their screen time.

“I want to create an environment where children around the world can run and play in a healthy way in the digital world,” said Lee Dayoung, CEO of Piloto.

Piloto is targeted for release in the second half of this year.

EdInt: An AI Proctor for Online Exams

Due to COVID-19, many institutions were forced to rapidly switch to online testing, which led to a rise in cheating during corporate recruitment and university exams. This trend inspired the creation of the Edu-tech startup, EdInt.

Existing online tests are often difficult to set up, and controlling home test-taking environments is nearly impossible. Supervisors also have to manually identify cheating with their eyesight alone, which can be both inefficient and ineffective.

EdInt, an AI online test management and proctoring service, was developed using object recognition technology and motion recognition algorithms to help organizers, supervisors and test-takers conduct online tests conveniently and efficiently.

By scanning their surroundings with a camera, test-takers can easily build their exam environment to match the guide provided by the organizer. Once an exam begins, EdInt’s AI analyzes test-takers’ behavior in real time and notifies the supervisor of any suspicious behavior. Instead of relying on humans, using AI to detect cheating can significantly reduce operating costs. In addition, EdInt provides a detailed report and full test video that can be reviewed after every test.

“We will expand into global markets, starting with domestic public institutions, companies and schools,” said Won Dongil, CEO of EdInt.

Small Ideas, Big Innovations

For more than 10 years, the C-Lab Inside program has been supporting ideas from all areas of business as well as ideas that contribute to society. Since its introduction in December 2012, 59 projects in the program have been spun off as startups, creating more than 500 jobs.

Projects that are selected for the program receive support from Samsung for one year, including office space, research funds and full creative control over the project development.

The C-Lab Inside program has also resulted in numerous innovations being deployed within Samsung itself, such as Galaxy upcycling, Eco-packaging, Lifestyle TV ‘The Sero’ and new features for mobile cameras and Samsung Pay.

As a result, Samsung has been selected as the best company for in-house venture operations by the South Korea’s Ministry of SMEs and Startups for the past two years. Last year, it was also selected as a ‘Best Practice for Implementing Fair Trade Agreement’ by the Korean Fair Trade Commission.

Moving forward, Samsung will continue to invest in the longevity of Korean startups through its ‘Economic Revitalization and Job Creation Initiative Plan’. Announced in August 2018, the company pledged to incubate 200 in-house projects (C-Lab Inside) and 300 external startups (C-Lab Outside) through the C-Lab program over the next five years.

The company is on track to reach its goal, having incubated a total of 426 projects, including 244 external startups through its C-Lab Outside program and 182 in-house venture projects through its C-Lab Inside program.

Pioneering Future Technology

The C-Lab program has a proven history of fostering successful startup ventures. Recently, 30 startups that have been previously spun off from Samsung Electronics’ C-Lab attracted a total of 120 billion won in follow-up investments, including 29 billion won for ‘Linkflow’ and 14 billion won for ‘Welt’. Moreover, two startups launched from Samsung C-Lab’s first spin-off program in 2015, ‘Salted’ and ‘Mopic’, have also gained recent industry attention for their strong, foundational technology.

The first company established as a spin-off, Salted, is generating stable sales in the golf sports industry for its innovative fitness tracking and coaching solution that uses smart insoles to analyze weight shifting, swing data, balance data and posture data. At the end of 2020, the company ranked first in sales in the Amazon golf training product category and is currently maintaining steady growth in the global market by signing supply contracts in the United States and Europe. Recently, Salted also expanded its business to the digital health care field, based on the foot data accumulated from its patented pressure sensor technology. Salted is currently conducting domestic and international clinical trials for patients who need gait rehabilitation, such as degenerative brain diseases and diabetic neuropathy.

Another notable C-Lab startup is Mopic, a company developing light field 3D displays and image rendering software that can produce vivid stereoscopic vision. In the early stages, Mopic started its business as a smartphone cover accessory that allowed users to enjoy the 3D content without glasses. However, the 3D content market didn’t grow as fast as expected, causing difficulties in the business model. Despite these setbacks, Mopic continued to grow and improve its technology. The company is now receiving collaboration proposals worldwide as an enterprise solution, such as being used for stereoscopic images for medical surgery, infotainment for vehicles, video conferencing and more. Considering the recent rise of the metaverse and the increasing demand for immersive content, Mopic is now attracting more attention than ever as a company specializing in 3D content production and implementation technology. Mopic is currently raising a Series B investment.

In order to highlight this important day in the global calendar, Samsung Newsroom sat down with three female employees to hear their experiences of fighting the bias, achieving their career goals and helping others to do the same.

Vice President of the Mobile eXperience (MX) Business at Samsung Electronics, Jaeyeon Jung is the team leader for SmartThings, and not only works hard to bring the best experiences to SmartThings users around the world, but also to help junior colleagues grow.

“It is an unfortunate reality that the proportion of female colleagues to male does decrease as the responsibility a role has increases,” noted Jung. “But just as my bosses evaluated me without prejudice and encouraged me to take on new challenges, I, too, want to share as much as possible with those junior to me and to help them grow without any discrimination based on gender, nationality or age.”

Sumedha Bakhshi, Diversity and Inclusion (D&I) Lead for Samsung SWA and Chairperson of the SIEL-S D&I Council, believes that each and every individual possesses unique talents, passions, beliefs and lifestyles. Throughout her career, Bakhshi has had to face stereotypes about the role of the woman in her home country, battling through them to successfully advance her career time and again.

“In one of my previous roles, I faced a lot of resistance when I applied for the role of Quality Leader, since it seemed to go unsaid that women were ‘not good’ with numbers or analytics,” noted Bakhshi. “However, I overcame this prejudice with effort, passion and my own abilities — resulting in my assessment scores being better than all the other applicants, landing me the job. At Samsung now, it feels great to be part of a team that values you for your unique strengths. I have always had the full support of leadership in all the projects I’ve undertaken — my recent promotion within the company was only possible because I was evaluated based on my own abilities alone. Everyone should be given a fair opportunity without discrimination or prejudice.”

Svetlana Chervonnykh manages Soft Skill Development for Samsung partners at Samsung MENA CS, and is steadfast in the belief that an accomplished woman is a happier and a stronger woman. Not only does Chervonnykh have ambitions for her current role in changing people’s perceptions of services, she also dreams of opening a healing retreat for women in order to nurture their inner and outer health.

“I believe that women have secret superpowers thanks to their natural femininity and softness, something that is actually incredibly useful in work environments,” said Chervonnykh. “My immediate boss is the only female leader in the Samsung MENA CS team, and she sets a great example. Among those I work with, regardless of gender, I find everyone very cooperative in fostering a comfortable environment in which to work.”

Breaking the Bias by Fostering Support for All

By fostering a culture that embraces all kinds of diverse talents, Samsung supports all of its members to feel a sense of belonging and to realize their potential based on equal opportunity. Every year on IWD, the company arranges a variety of events for employees all over the globe to highlight this community of respect, inclusion and diversity.

As a celebration of this year’s IWD, Samsung has organized a global campaign amongst its employees to submit photos of them making the IWD’22 official pose — using the arms to form the letter ‘X’ — in order to bring together Samsung employees from all over the world virtually through a collage of solidarity. As well as this, the company has prepared a special IWD video that sees female Samsung employees going about their lives and routines and sharing their support for the IWD cause.

In commemoration of this year’s International Women’s Day, Samsung has launched a campaign to highlight the importance of creating a fair world without prejudices, big or small, in every person’s position.

Furthermore, on March 8, the company is hosting regional lunch webinars beginning with Korea and continuing on in a relay format in Southeast Asia, Southwest Asia, the Middle East, Africa, Latin America and North America, with staggered starting times to align with the different time zones. These webinars, held under the theme of ‘Breaking Prejudice and Making a Better World’, will see expert guest speakers share their experiences and engage with employees on the topic of fighting prejudice.

A Better World, Without Prejudice

As well as organizing these special events to commemorate IWD, Samsung continues to work year-round to end discrimination in the workplace and foster an environment where all people can thrive regardless of such factors as their gender.

“We at Samsung will continue to work hard to guide our female employees to find the roles that befit their strengths and capabilities, and help them achieve their career goals,” said Jong-Hee Han, Vice Chairman and CEO at Samsung Electronics’ DX Division. “We will increase our support for our future female leaders through a range of diverse mentoring and networking programs.”

Kyehyun Kyung, CEO and President of Samsung Electronics’ DS Division, also shared a message of support for the company’s employees. “We aim to ensure every member feels a sense of belonging and realizes their full potential by embracing the value of diversity and inclusion.”

This year’s booth is being introduced by the all-new Future Generation Lab. The Future Generation Lab is a team of 73 dedicated Samsung employees, most of whom are in their 20s, who hail from every region of the world in which Samsung is present. The lab thus represents the generation that is set to blaze the path to the future: Gen Z. The team features voices from all kinds of disciplines, passions and skillsets, as well as cultural backgrounds.

Samsung’s Future Generation Lab has been created to foster important and authentic conversations around the activities and passions of the next generation by providing the members with a platform through which they can share their real and unfiltered takes – as well as their top tips for how Samsung technologies help them make the most out of what they do. The members of the lab discover insights based on grassroots engagement activities, and then conduct bold experiments based on their findings.

Take a look at the video below to see some of the members of the Future Generation Lab in action as they guide you around Samsung’s booth at CES 2022.

C-Lab Inside: Four Projects From Samsung Employees To Debut

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at Eureka Park, the main exhibition space for startups from around the world at CES. During the exhibition, the marketability and customer response will be gauged to enhance and further advance the startups’ projects. Those that have proven marketability will either transfer to an in-house division of Samsung or become spin-off projects that will be supported by the company.

The four C-Lab Inside projects that will be exhibited are:

• Piloto, an AI solution that helps children develop proper smartphone usage habits
• PROBA, an AI-based online exam service for administrators, test-takers and supervisors
• innovision, a nursery mobile for early detection of infant strabismus
• ZamStar, a smart electric guitar that makes learning guitar easy with LED guides

C-Lab Outside: Nine Startups That Are Ready for the Global Market

Created in October 2018, C-Lab Outside is a startup acceleration program that was launched to invigorate the startup ecosystem in South Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees, participation in global IT exhibitions, and financial and investor relations support.

Five startups that have been incubated directly by Samsung over the past year and four startups from the Daegu Center and the Gyeong-buk Center for Creative Economy & Innovation that are part of C-Lab Outside will also participate in CES 2022. They include:

• Petnow, an AI-based pet biometric recognition solution
• Digisonic, a 3D immersive audio solution for mobile devices
• Verses, an interactive metaverse music app
• bitsensing, an array of imaging radar technology solutions for autonomous driving and smart cities
• SELECTSTAR, an AI-based data collection and labelling platform
• RGT Inc., a multifunctional modular serving robot
• MoreDream Inc., an input system to improve accessibility and productivity for the visually impaired
• Yellowknife, a vehicle display customization platform
• MONIT, a smart diaper care solution for elderly patients

Furthermore, nine startups that have been spun off from C-Lab Inside also plan to set up their own exhibition booths at CES 2022. The spun-off startups that will exhibit include EVAR, Prinker Korea Inc., lululab and Linkface.

C-Lab Startups Recognized as Honorees and Best of Innovation at CES 2022

In November of 2021, the Consumer Technology Association (CTA) announced CES 2022 Innovation Awards across 27 product categories, including those recognized as Best of Innovation. Projects from the C-Lab startups received one Best of Innovation award and 21 Innovation Awards Honoree nods for their standout technologies.

Notably, Petnow, which developed an AI-based biometric recognition solution for pets, was named a CES 2022 Best of Innovation award winner in the Software & Mobile Apps category. The Petnow app uses a camera to automatically detect, photograph and register a dog’s nose print, making it easier to find lost dogs.

C-Lab’s other award-winning products and services include: Digisonic, EVAR, lululab, Verses, bitsensing, Linkface, LUPLE, BLUEFEEL, Prinker Korea Inc, etc. The CES 2022 Innovation Award-winning products will be displayed separately at the Venetian Expo in Las Vegas.

“With the support of the C-Lab program, these startups have proven their technological prowess on the global stage, as evidenced by the most Innovation Awards ever at CES,” said Hark Kyu Park, President and Chief Financial Officer at Samsung Electronics. “We hope the startups that had difficulty expanding their businesses due to the pandemic will be able to target the global market more actively, starting with CES 2022.”

Samsung Plans To Have Nurtured 500 Startups by Next Year

Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy. Leveraging the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung’s support for new ventures to startups and innovations outside of the Samsung network since 2018.

Samsung Electronics had previously announced that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside over a five-year period. The company has nurtured a total of 406 startups (244 from C-Lab Outside and 162 from C-Lab Inside) so far, and plans to reach 500 by next year.

Samsung Electronics will demonstrate its C-Lab products and services from January 5th through the 8th at the C-Lab exhibition booth on the first floor of Hall G at Venetian Expo (formerly Sands Expo), Eureka Park. Visitors who are unable to visit the site in person will be able to watch product videos online from today until January 30th on the C-Lab website (https://www.claboutside.com/ces2022), and will also be offered chances to communicate with the startups.

[C-Lab Spin-Offs Participating in CES 2022]

Read on to learn about some of the remarkable ways these normal people have been reaching out to their friends and neighbors to do what they can to help alleviate the struggles brought about by the pandemic.

From Samsung Call Center Workers to Emergency Fact Checkers

As the second wave of COVID swelled across India, the need for cohesive lists of available hospitals, supplies and other crucial information prompted Samsung to establish their Samsung Covid Support Group helpdesks. But the team quickly came to realize that their existing lists were in desperate need of verification – and fast.

In order to help overcome this challenge, five Samsung call center workers were called upon to verify the existing lists in order to allow people to access relief. Even as some of the team members’ own family battled COVID, the team set out to update the availability of supplies, managing to cut the lists to 20 percent of their original size.

Despite the daunting nature of this task, the team continues to verify and edit these crucial lists on a weekly basis. The information is being shared with both service providers and Samsung employees all over the nation who further distribute it to those who need it. The work of Samsung India’s call center task group demonstrates how a small, concentrated effort can come to help a lot of people.

Encouraging People to Donate Plasma Through the Power of Social Media

While donating plasma following the recovery of several of his family members from COVID, Samsung sales manager Manik Kanade was reminded of a key message from his childhood favorite book, Rudyard Kipling’s ‘The Jungle Book’, that centers around the idea of helping others.

Having understood how important plasma donation was to those undergoing treatment for COVID, Kanade was inspired and took to several forms of social media in order to dispel misconceptions about the plasma donation process, subsequently gathering a group of over 3,000 willing volunteers to help spread the message.

In April and May, at the peak of the second swell of COVID in India, Kanade’s efforts saw over 200 volunteers donate plasma to help others. Thanks to the network he has built in his area providing information and support about COVID relief, Kanade has become the go-to for COVID relief information in his area.

Distributing Food to Those in Need

Samsung partner Samsu Ali is the successful business owner of Chennai Mobiles, a chain of smartphone retail stores in the southern Indian city of Coimbatore. But he did not have the easiest start in life; as a child, he spent his time working odd jobs in order to prevent himself and his family from going hungry.

Understanding that the lockdowns throughout 2020 and 2021 that the pandemic has precipitated would hit those who live on the streets the hardest, Ali is now using his position to help give back to his community. Having mustered 40 of his employees as volunteers, he and his team prepare food and distribute it through as many affected neighborhoods as possible.

As well as providing food for around 700 to 800 people a day, Ali is also providing groceries and financial aid to the people of his city. Ali is one of the many Samsung partners in India – whose cumulative store count in India totals over 200,000 – who have engaged in philanthropic work since the start of the COVID pandemic.

Delivering Food Made by Family to COVID Relief Camps

Samsung intern Yashjeet Varshney has fond memories of the community kitchens his parents loved setting up when he was a child. When the second wave of the pandemic came around and a neighbor was admitted to a relief camp for treatment with no one to feed his children, it came as natural for Varshney and his mother to provide food for the kids and their father.

Upon arrival at the relief camp, however, Varshney could not help but wonder how many of the other patients were in need of food, and so he and his mother decided to step in. With his mother preparing nutritious meals, Varshney packs and delivers them to the relief camp – all while attending virtual meetings as part of his Samsung internship.

Even contracting and recuperating from COVID did not stop Varshney, who instead got back to work at his family food delivery system as soon as he recovered with a renewed sense of how important the gestures he and his family were able to make were to the people in the relief camp.

The efforts of Samsung employees and partners in India to provide assistance during the country’s second COVID-19 wave show how small, coordinated actions taken in a timely manner can come to have a huge impact.

Along with the people-first attitudes of their employees and partners, the company itself has also pledged 5 million USD to help India overcome the challenges brought about by the second wave of COVID in the country, added new Samsung Smart Healthcare centers at government hospitals for faster diagnosis at government hospitals and vaccinated over 50,000 employees and their family members.

On the 20th and 21st of May, Samsung Electronics and the UN Migration Agency the International Organization for Migration (IOM) came together to host a virtual workshop under the theme of “Modern Slavery and Ethical Recruitment.” The two-day workshop, which was part of an effort to reduce the risk of forced labor in businesses and supply chains, welcomed approximately 50 participants from Samsung Electronics Poland, local suppliers, and business partners in Poland.

It was the third workshop that Samsung Electronics and the IOM have hosted –following the first event in Kuala Lumpur, Malaysia in June 2019 and the second event in Jászfényszaru, Hungary in November 2019 – as part of an ongoing effort to address modern slavery in the electronics industry.

According to statistics released by the ILO(International Labour Organization), around 40 million people worldwide are subjected to modern slavery, of which 25 million find themselves victims of forced labor. One fourth of this number are migrant workers.

During the workshop, participants discussed the definition of modern slavery and the risks of forced labor and unethical employment. They also learned about the Samsung Electronics migrant worker policy (revised in June 2020), that suppliers and partners are required to abide by. In addition, IOM proposed various strategies and activities with the intent of enhancing compliance with Polish law and regulations related to ethical employment, and mitigating the risk of forced labor.

Forced labor remains a pressing global issue. Together with IOM, Samsung Electronics will continue its efforts to raise awareness and strengthen the capabilities of employees, suppliers, and business partners to address forced labor and protect workers’ rights throughout the global supply chain.

In order to celebrate International Women’s Day this March 8, Samsung has put together a compelling campaign capturing the stories of female employees from across the company’s various regions and fields in collaboration with several talented artists. Take a look at the full video here.

Samsung Newsroom sat down with three of these female employees of Samsung who are thriving in their fields and embodying the qualities of diversity, tolerance and confidence in the workplace.

Samsung employees from around the world who embody the spirit of achievement through support and embracing diversity. From left to right: Katrina Burns, Samsung Electronics Australia; Vanisri Srikrishna Jallapelli, Samsung R&D Institute India – Bangalore; Miyoung Yoo, Samsung Electronics’ Digital Appliances Business

Achieving Results Through Open Communication, Diversity and Respect: Katrina Burns

In the workplace, collaboration and honest communication with everyone, regardless of their background, is imperative. Katrina Burns, who is in charge of designing UX (User Experience) at Samsung Electronics Australia’s Retail Experience & Operations, focuses on yielding results through collaboration and respecting the opinions of all her teammates.

Katrina believes that free discussion and the exchanging of opinions lead to better results. Sometimes, when needing to come up with a new idea, she and her team take a walk in a nearby park, an initiative that she explains provides more flexibility and brings a better energy to discussions.

Katrina’s team is encouraged to take interest in each other’s interests and celebrate each other on their personal achievements, including birthdays. Every Friday, the team makes music playlists across different genres in order to get to know each other’s tastes; what’s more, the team even takes part in a ‘Thank You Friday’ event where they share things that they have been grateful for over the past week.

All these initiatives were introduced by Katrina with one goal in mind – to bring all teammates closer to one another in order to facilitate better results, and to build a support network that spreads consideration to all members. “Trust builds between team members based on the knowledge that each member can ask another for help whenever they need it,” shared Katrina.

Katrina, who was born and raised in New Zealand and spent a number of years working in Australia, has been lucky enough to have many strong women around her to inspire her. She hopes that more women will develop the confidence to go as far as she has; “Women need to remember that they are capable of becoming whoever and whatever they want to be,” she affirmed. “I, myself, aim to become a leader who not only performs well but also improves the lives of those she works with.”

Supporting Growth Through Equal Opportunity: Vanisri Srikrishna Jallapelli

No matter how much talent an individual may have, it can never quite be fully realized without the right opportunities. Vanisri Srikrishna Jallapelli, Technical Program Manager of Samsung R&D Institute India – Bangalore, says that the greatest strength of the company is its fair systems and the equal opportunities it offers.

Vanisri first worked on a project with Samsung in 2003 and officially joined the company in September 2008. She was able to fully immerse herself into her work and constantly challenge herself thanks to a company atmosphere that respects and embraces diversity.

Thanks to this culture wherein equal opportunities are given regardless of gender, Vanisri managed to thrive based on the trust and respect of her teammates and team leader. “The prejudice that women cannot excel in the field of technology does not exist at Samsung,” affirmed Vanisri. “Here, women can truly unleash their full potential.”

Vanisri shared that punctuality and continuous, sincere communication are her keys to successful collaboration. She is also grateful that she is now able to assist younger female employees thanks to her own experiences. “When helping other colleagues, I also end up learning new things, and through that, we grow together,” she explained.

Despite her success so far, Vanisri still aspires to achieve more, with her future goal being to become a leader in the technical program management field of Samsung. “Nobody here has rejected me just because I am a woman,” she noted. “I will continue to strive to become an exemplary colleague.”

Inspiring Others Through Passion: Miyoung Yoo

Miyoung Yoo, Senior Vice President at Samsung’s Digital Appliances Business in Korea, is regarded as a model leader by many younger colleagues. This is because she continues to follow her dreams and passions by challenging herself to become the best in her field.

Her path to reaching the position she currently holds has not always been a smooth one – as a working mother with two children, it was hard for her at times to find a balance between her work and home lives. However it was through the kind words of her senior colleagues, who assured her that no matter the struggles she faces now, there will come a time when she will be retelling her story with a smile on her face, that she was able to find balance and kept striving to achieve her passions.

Looking back over her experiences, Yoo noted that she has seen positive changes, including improvements in the employee’s childcare management systems and parental leave allowances. She stressed that, in order to further cultivate a culture of diversity and acceptance, it is important that efforts are continued to listen to the voices of people from all backgrounds.

Respecting the diversity of colleagues in the workplace is an essential element of today’s society to help us all develop and work for a better tomorrow. Samsung Electronics considers diversity a priority and works to ensure that every employee feels as if they belong to teams that embrace diverse talent and provide equal opportunities for unleashing each and every member’s potential.

Along this line, Samsung is celebrating International Women’s Day with a campaign in collaboration with talented artists to tell the stories of a diverse range of employees. These illustrated stories telling the experiences of twelve female employees at Samsung from around the world with varying roles will be available on Samsung’s The Frame Art Store¹ free of charge.

You can also visit Samsung.com to see the full stories and illustrations of these trailblazers from March 8.

¹ The Frame’s Art Store provides access to over 1,400 pieces of art from world-renowned galleries and museums.

With his company on its last legs in 2018, the news that the Gyeongbuk Center for Creative Economy & Innovation (CCEI) was holding its ‘G-STARt UP! Pitch Day’ caught Hwang’s attention. He signed up for the competition, and went on to win first place. As a result, Hwang was selected as one of the ‘G-Star Dreamers’ as part of Samsung’s C-Lab Outside.

Based on the lessons he learned from program mentors that included Samsung Electronics employees with relevant expertise, Hwang has been able to enhance the durability and safety of his products. Looking ahead, the start-up founder’s next goal is to expand his company’s supply chain globally. Check out the video below to see how the ‘G-Star Dreamers’ program has helped Hwang revitalize his business and continue striving towards his dream.

C-Lab Outside is a startup acceleration program that supports new businesses by harnessing the know-how of C-Lab Inside – an in-house venture initiative that Samsung Electronics has been running for more than seven years. The C-Lab Outside program seeks to encourage the domestic startup ecosystem by offering new companies up to 100 million KRW in financial support, as well as free office space and expert mentoring for one year.

Meet ‘Dobrain’, a startup that provides a mobile service that assesses children’s cognitive development and helps facilitate treatment if needed. Another venture company, ‘Pixel Display’, has developed an eye exam service that is available on smartphones. Watch the video clip below to see how these two startups are making dreams come true with the help of C-Lab Outside.

When she established eBlue Channel in 2016, Lee’s biggest concern was her lack of experience. Before starting her startup, she was the owner of a “gukbap” (rice soup) restaurant, and later, a convenience store. Even with a brilliant idea for streamlining the management of pharmacies’ drug inventories, not to mention boundless passion, for Lee, getting the business off the ground was an exercise in trial and error.

Facing increasing expenses and stagnant sales, the firm was nearly on the verge of emptying its office when G-Star Dreamers, a Samsung C-lab Outside program run by the Gyeongbuk Center for Creative Economy & Innovation (CCEI), caught Lee’s eye. Created specifically to discover and nurture startups, the program provides promising businesses with necessary funding from both Gyeongsangbuk-do’s provincial government and Samsung.

Through its participation in the program, eBlue Channel received six months of one-on-one training with Samsung experts, as well as a year of follow-up consultations covering everything from software development to on-site and organizational management. The program ultimately enabled eBlue Channel to increase its customer base by 15 times, and boost its projected sales figure to KRW 1.4 billion – 10 times higher than last year.

Check out the video below to see how Samsung and CCEI helped a passionate entrepreneur make her brilliant idea a reality.

Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business.

Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

The five new startups include:

• Blockbuster – A video editing application that allows content creators to easily apply computer graphics(CG) and 3D effects to videos with their smartphones and that utilizes the patented Blockbuster algorithm to generate realistic 3D CG effects by converting 2D scenes into 3D layers.

• Hyler – A smart highlighter that allows analog text to be digitized and transferred to mobile devices. By highlighting with Hyler, users can easily collect information and interact with it through the Hyler app. For instance, the app’s extensive ‘search’ mode provides word information from a range of search engines and dictionaries that are directly linked to the app.

• Haxby – A smart study note service that records incorrect answers from workbooks and recommends worksheets based on the learner’s ability level. Features an AI algorithm that identifies the user’s competence level for each subject and provides customized worksheets to improve learning.

• SunnyFive – A window-shaped lighting device that produces artificial sunlight, allowing the user to enjoy the full spectrum of light produced by the sun’s natural passage through the sky during the day. Helps users synthesize vitamin D while they are indoors or in low-lit places without having to worry about skin aging or sunburn, and allows for brightness and color adjustment via the app.

• RootSensor – A new type of sensor that records daily UV exposure and utilizes its wide incident angle to minimize detection loss. Can be integrated into wearable devices, smart cars and smart buildings, where it provides a UV monitoring system that records accumulated UV exposure and provides information on skin condition and vitamin D production.

The C-Lab spin-off program provides startups with the investment and business consulting needed to help them grow. Samsung also provides a five-year window during which employees who launch startups can return to their jobs if their endeavors prove unsuccessful, meaning that individuals can embark on their entrepreneurial projects without having to fear that they are risking their careers.

As a result, 163 employees have established 45 startups since the inception of the C-Lab program. Not only have these companies raised 45 million USD in funding over the years, but their value has more than tripled compared to the time at which they were spun off.

C-Lab spin-off ‘Breathings’ launched a Kickstarter crowdfunding campaign on April 21st for its ‘BULO’ breath analysis device for intelligent training, and has since raised over 72,000 USD for the project. Meanwhile, ‘Kitten Planet’, which launched ‘Brush Monster’ — a smart toothbrush that uses an AR guide to educate kids on how to brush effectively — is looking to expand its business into dental care for adults. Finally, ‘Mangoslab’ — which also got its start through C-Lab — recently released ‘Nemonic Mini’, a portable printer that prints memos onto sticky notes without the need for toner. In February Samsung selected Mangoslab’s Nemonic Mini as a special giveaway item for customers who pre-ordered the Galaxy S20 in South Korea.

“Including these five companies, a total of 45 C-Lab alumni startups have been created as a result of the C-Lab program,” relates Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “These results illustrate Samsung’s commitment to investing in employee-driven innovation and promoting the South Korean startup ecosystem. Going forward, we will continue working to unlock Samsung employees’ potential for creative innovation while encouraging the entrepreneurial spirit.”

To celebrate Mother’s Day this year, Samsung employees from all around the world connected with their moms via video call. From reliving special memories to expressing future hopes, the calls brought the families closer together, even when they are apart.

Check out the video below to learn more about their stories.

The paper is derived from the Digital Health Lab’s Lung Health project, where the team is developing innovative technologies to help patients with chronic respiratory diseases such as Chronic Obstructive Pulmonary Disease (COPD) or Asthma. The paper particularly focuses on algorithms that allow users to evaluate their lung function on their own without clinical supervision, simply by recording breathing sounds on their smartphones.

“Winning the Best Paper Award at such a competitive venue as the IEEE PerCom testifies to the recognition of our research from leading experts in pervasive computing. I feel fortunate to work in a lung health project that has potential to have an impact on respiratory patients, to support the control over their illness and improve the quality of life,” said Mahbubur Rahman, the first author of the paper who is working as Research Engineer in Digital Health Lab.

Acknowledging the Best Paper Award, PerCom 2020 General Chair and the University of Texas at Austin Professor Christine Julien shared an encouraging note emphasizing the potential impact of the Digital Health Lab’s work on real-world patients. She commented, “Having much more accessible tools for treating this [respiratory] disease would be so incredible. I love that there is this real-world impact of what you’re working on.”

The Digital Health Lab at SRA is partnering with world-leading physicians and advanced health research institutions to develop novel algorithms to make the health monitoring tools accessible anywhere, anytime through smartphones and smartwatches. The Digital Health Lab’s papers have also previously received the Best Poster Award at the IEEE Body Sensor Network (BSN) 2019 conference.

Samsung AI Center Cambridge Director Dr. Nicholas Lane has been awarded the Association for Computing Machinery (ACM) SIGMOBILE Rockstar Award for 2020. The international award was founded in 2013, and recognizes an individual who has produced outstanding research or product contributions in the area of mobile computing early in their career.

The ACM is the high-profile academic organization that presents the prestigious Turing Award, and SIGMOBILE is ACM’s international special interest group on the topics of mobile computing, wireless networks and wearable computing. SIGMOBILE’s Rockstar Award is awarded to an individual who makes outstanding contributions to the field of mobile computing within 10 years of receiving their highest university degree or at an age younger than 40. Entrants are nominated by their peers, before an award committee that includes past award winners screens nominees and selects that year’s recipient. 2020 marks the first time that a professor from a university outside of the United States has won SIGMOBILE’s Rockstar Award.

Dr. Nicholas Lane is a Director at the Samsung AI Center in Cambridge where he oversees teams that work on on-device and distributed machine learning. In recent years he has focused primarily on developing deep learning for modeling human activity and context, as well as enabling state-of-the-art signal processing and modeling algorithms to work efficiently on embedded and mobile-class hardware. Commenting on why Dr. Lane was chosen to receive the honor, the committee said the award recognized “his contributions to the understanding of how resource-constrained mobile devices can robustly understand, reason and react to complex user behaviors and environments through new paradigms in learning algorithms and system design.”

Speaking about receiving SIGMOBILE’s 2020 Rockstar Award, Dr. Lane said, “I am delighted and honored to have received this award. I feel very fortunate to have worked with many wonderfully talented researchers over the years, and this award is a reflection of these collaborative efforts. I believe it is also a signal of the growing importance of on-device machine learning, and I look forward to doing my part to keep Samsung at the forefront of this rapidly evolving technology.”

“Fellow” is the highest grade awarded by the IEEE, and is conferred by the institute’s Board of Directors when a person demonstrates an outstanding record of accomplishment in any of the IEEE’s fields of interest. The total number of fellows selected in any one year cannot exceed 0.1 percent of the organization’s total voting membership.

Dr. Liu is Vice President and Chief Scientist at Samsung’s Montreal AI Center. He develops novel AI solutions for real-world applications like the intelligent automation of 5G networks and has made tremendous contributions to performance and power management advancements in the areas of computing and networking systems.

In his work, Dr. Liu applies insights from a wide range of disciplines, including feedback control, optimization, and machine learning, to lead research in the fields of performance and power management of data centers and networked servers. This line of pioneering research, which helps complex systems adapt to highly dynamic workloads and diverse conditions, has influenced many subsequent research efforts in both academia and industry.

“I am both honored and humbled to be granted the grade of IEEE Fellow,” said Dr. Liu, “I am grateful to my colleagues and the community members who have recognized my contributions, and will continue to devote myself to the development of the AI technologies that will enable intelligent systems to better complement people’s everyday lives.”

Dr. Liu received a B.S. in Applied Mathematics and M.E. in Automatic Control from Tsinghua University in 1996 and 1999 respectively, then completed his Ph.D. in Computer Science at the University of Illinois at Urbana-Champaign in 2006. He has been a professor of Computer Science at McGill University since 2007, and a William Dawson Scholar since 2014. Dr. Liu is a recipient of several awards, including the Mitacs Award for Exceptional Leadership – Professor from MITACS, the Outstanding Young Computer Science Researcher Award from the Canadian Association of Computer Science, and the Tomlinson Science Award from McGill University.

Other members of Samsung Electronics who have been named as IEEE Fellows in the past include: Vice Chairman, CEO and head of the Device Solutions Division Kinam Kim, Executive Vice President and Samsung Research New York AI Center head Daniel Lee, Senior Vice President and Head of the Advanced Communications Research Center Sunghyun Choi, Vice President Jianzhong (Charlie) Zhang of Samsung Research America (SRA), and Fellow Juho Lee of Samsung Research.

2020 marks the first year that the start-ups accepted to participate in C-Lab outside will be featured at CES. Leveraging the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung’s support for new ventures to start ups and innovations outside of the Samsung network since 2018. The program provides financial support, business collaboration and chances to participate in global exhibitions for new entities with the goal of energizing the start-up ecosystem and creating more IT and technology-driven jobs.

The number of homes populated by just one person is expected to skyrocket in the near-future, with more than 120 million new single-person households expected to be added globally between 2016 and 2030. This demographic will be created by young singles prioritizing their careers over relationships, as well as by the expanding widowed and divorced elderly group, which is especially significant in developed countries. From these shifting demographics emerge pressing concerns regarding loneliness, isolation and a host of other social problems. Thus, team Circulus has introduced its household pet robot ‘pibo’ to try and help address this issue. Asked about the meaning of their team name, team Circulus related that “Circulus is Latin for circle. The word also contains ‘us’, which stands for ‘let us help each other.’”

Pibo balances people’s emotions via communication. It is versatile, offering basic conversation, guidance services including news and weather information, and a voice search function. The humanoid robot analyzes the user’s facial expressions and dialogue in order to best interact with them, delivering conversation, well-known sayings, turning on music or starting to dance depending on how the user is perceived to be feeling. Unlike a smart speaker, pibo doesn’t wait for you to speak up first, and will often initiate conversation when you walk past. Users can also share memories with pibo, using it to share memories, photos and voice diary entries. What’s more, users can update their pet robot with new features by downloading them from the robot application store. Pibo can be customized specifically for you as you make use of its advanced capabilities and tailor its functions to your preferences.

“We’d like to introduce pibo to the world at CES 2020,” said a member of Circulus, “As the US, Europe and Japan are all experiencing an uptick in one-person households, pibo can be a great friend to those who are alone.”

Generally, if you want a personalized exercise plan, you must first undergo a medical examination. However, going to the hospital to put on a mask and run on a treadmill represents a daunting task to many. FITT is a PHR (Personal Health Record) healthcare data platform that was created to positively influence people’s health via easy-to-use exercise evaluation software. When asked about the meaning of their team name, team FITT explained that “Our team name is an abbreviation of the four major elements of exercise planning: Frequency, Intensity, Time and Type.”

FITT starts out by measuring your maximum oxygen intake while you complete a 2.4km running exercise through the FITT app. This test allows the program to produce four one-page reports containing professional-level data regarding the user’s body and physical condition, as well as a fitness program that is tailor-made for them. Within the program FITT issues a customized cardiorespiratory exercise plan, recommending how far users should run, how fast and for how long, as well as a customized posture and muscle strength exercise plan. Once users complete the fitness test, FITT can even predict diseases that the user might be susceptible to, including high blood pressure, diabetes, cancer, stroke, heart attacks and cardiovascular disease, among others. If the system identifies that a user is at risk for one or more of these conditions, it will recommend further preventative activities for them. FITT is currently being provided as a web service in select fitness centers, but will be made widely available once the FITT app launches in March of 2020.

“Exercise works best when it is customized for the individual and done in a controlled environment,” a member of team FITT commented, “I hope our ‘exercise evaluations’ help users find out which kind of exercise routine is the best fit for them.”

These days, people use a lot of different devices, with a broad range of different features. In light of this, Suk-jung Kim of Vtouch says he feels that “new ways to interact with devices should be emerging as well.” The conventional input methods these days include either using a touchscreen or interacting with a cursor, but these methods can be prohibitive for users with limited mobility or children who cannot always reach up high enough to interact with devices. Asked about the meaning of their team name, team Vtouch reported that “It means ‘virtual touch’, which communicates the fact that our solution can bring about a ‘touch’ input without the need for physical contact.”

Vtouch’s concept focuses on the fact that whenever you point at an object, your eyes, finger and the object you are pointing at are aligned. The technology enables a non-contact touch input by using computer vision and deep-learning technologies to analyze the movement of the eyes and finger through a camera. Vtouch allows for more sanitary use of devices by removing the physical touch element, and maintains a recognition rate of over 99 percent, with an error margin of just 5 percent of the distance between the user’s hand and the display. As the intuitive technology only requires a camera and processor to work, it can be implemented in a wide range of sectors including automotive, IoT (smart home) and digital signage.

“At first, Vtouch was too expensive to mass produce,” a member of the Vtouch team relates, “However, with the help of various researchers and developers we have been able to bring the price down to where it is now cheaper than most touch panels. We are hoping to implement our solution in multiple environments soon in order to provide a convenient, inclusive experience for users.”

We are living in the era of video-first, and video calls are great for allowing you to talk to loved ones face-to-face without actually being in the same place. However, video calls aren’t appropriate for all situations. If someone video calls you in a quiet place like the library or the subway, or if you want to talk about something private, video calls are less than ideal. Thus, the Smoothy team set out to create a video call app that would address these inconveniences. By incorporating text elements into the video calling interface, while also allowing people to incorporate large groups into their video calls, Smoothy has attracted more than 850,000 users already. Commenting on their team name, the members of team Smoothy related that “Our name implies the smooth combination of video, voice and text during video calls. It also means togetherness while expressing yourself, wherever you are.”

When you answer a call on Smoothy, the call is initially launched in silent mode, meaning that you can answer a video call, anytime, anywhere. Smoothy allows for large group video calls as well, enabling up to eight people to participate in a video call at once. From there, you can either talk normally, or chat with real-time texting, with your texts appearing in the call window as you type. Although we are living in the world of video, most people still communicate through text messages, and the world of texting is brought to life when you can see your friend’s reaction in real-time right before your eyes. Smoothy even allows you to quickly and conveniently capture video clips and send them to friends, enabling whole conversations to unfold through snippets of video. Unlike other video call apps, Smoothy enables you to decorate yourself with features such as AR Emoji, allowing for more fun video chats. When you are in a video chat with more than two people, Smoothy even allows you to visualize your reactions with next-level features such as a lightning effect and a function that allows you to cause other participants’ displays to shake.

“Firstly, we would like to provide a video call app that is fun to use,” reported a member of team Smoothy, “And secondly, we want to deliver an app that enables a wide range of effects and interaction styles.”

A total of nine C-Lab teams will exhibit their work at CES 2020 in Las Vegas from January 7 to 10. While showcasing their work the teams will meet with future users from all over the world to discuss their ideas and try to determine how their innovations will be received. The C-Lab categories will be introduced in two installments, with Part 1 highlighting the five teams who were selected by the internal company venture program.

As smartphone performance has come to rival that of laptops, many users have begun using their smartphones to edit documents and write emails. Unfortunately, typing extended texts on a small keyboard proves uncomfortable, while using a portable keyboard requires the user to carry another sizeable piece of hardware around. Thus, the SelfieType team has come up with “the keyboardless keyboard.”

With SelfieType, the only keyboard you need is yourself. You just place your smartphone on any flat surface and hold your hands in the typing position. Then, when you start typing, the proprietary SelfieType AI engine will analyze your finger movements and convert them into QWERTY keyboard inputs on your smartphone. Except for an RGB, front-facing smartphone camera, the technology requires no additional hardware to enable user-friendly typing. Although current testing is based on English-language typing, the developers are planning to test the technology with other languages in the near-future. The team is also focusing on improving accuracy by enabling SelfieType to be customized according to individual users’ typing styles. SelfieType’s technology can also be extended to tablets, laptops and various other mobile devices.

“At CES, we’d like to receive feedback on how to keep improving SelfieType,” a member of the SelfieType team reports, “we want to see SelfieType shock the world!”

It was a love of reading that first compelled the members of team Hyler to find an easier way to clip excerpts from extended texts while reading them. In order to digitize texts, you would ordinarily need to type the information out manually, but Hyler allows you to transfer texts from paper to an app just by highlighting them with a pen.

On the outside, Hyler looks similar to a regular highlighter. But beneath the surface, it is much more. Hyler utilizes an optical module and line scan camera to capture text and send it to an OCR (optical character recognition) engine, which digitizes it. This technology can be seen in use in public parking lots which utilize technology that reads and records vehicle license plates. Handheld text scanning presents new challenges however, because of the margin of error that is introduced by the movement of the user’s hand. To address this, the Hyler team developed their patented “source matching” technology, which reduces both character error rate (CER) and word error rate (WER) by around 50%. This technology also allows the user to quickly and easily search for specific information such as figures, tables and numbers in the digitized text. The device can be turned on and off by simply removing or replacing the cap, and it can be used not only to clip text, but also to look up the meanings of words in a range of connected dictionaries and search engines. With a diameter of just 13mm, the device is slim and portable, and if you prefer to clip text without leaving marks on the page the device’s removable tip can be replaced with an inkless one.

“We imagine that people will use Hyler when they’re reading academic studies or working on long documents,” said a member of team Hyler, “Furthermore, we would like to see the texts that users digitize analyzed in order to gain insights into contemporary trends.”

Minsuk Park, the leader of team Becon, started losing his hair in his 20s. For 10 years every hair loss medicine and special shampoo he tried was ineffective, while seeking professional treatment proved costly and inconvenient. “What if there was a way to get professional-level scalp care from home?” he wondered. This was the beginning of Becon.

To make a precise evaluation of scalp conditions, the Becon hand-held device and app can be used to analyze the 10 different elements of scalp health. These include: hair density, follicle count, texture, sensitivity, temperature, moisture and scent, among others. Becon uses a camera with 80X magnification, a CMOS sensor and a machine leaning-based algorithm to analyze the scalp, before recommending a solution that is tailored to the user’s unique condition. Once the user’s scalp has been analyzed, an AI algorithm selects from a list of more than 60 ingredients to design a customized shampoo that best fits the user’s scalp assessment. As time goes on, Becon collects data to deliver a diagnostic report illustrating the progress that has been made regarding the user’s condition.

“We want to keep improving our scalp diagnostic algorithm to provide accurate information to as many people as possible,” a Becon member commented, “As our goal is to enter the global market, we’re currently working on building a database of hair products from all over the world.”

Every house has windows that face in different directions, and a room can often end up feeling cold and dark unless it has windows that face south. Because the human body only synthesizes vitamin D when you are exposed to sunlight, a lack of natural light can be bad for your health. What’s more, according to a clinical review published in the Journal of the American Osteopathic Association, around a billion people worldwide may have deficient or insufficient vitamin D levels. “Is there a way we could enjoy healthy sunlight whenever and wherever we want?” This was the question pondered by team Sunnyside, who put their minds to creating a window-like lighting device that would generate artificial sunlight.

SunnySide mimics the full solar spectrum, which makes the light it generates very similar to actual sunlight. The only difference is that it eliminates UVA, which leads to skin aging, while providing the UVB that is conducive to good health, resulting in the production of “healthier sunlight”. Sunnyside windows are easy to install anywhere, meaning that users can sunbathe indoors and in the process elevate their vitamin D levels without having to worry about skin damage. Users can use SunnySide for a more natural morning wake-up that will help alleviate insomnia and seasonal depression, then enjoy watching the device cycle from dawn, to noon, and finally to a red sunset. In cooperation with Samsung C&T, SunnySide was tested at the Raemian Gallery model house in South Korea. SunnySide was installed in the bathroom space, and the test found that synthesis of an appropriate amount of vitamin D – which would have taken around an hour in regular sunlight – was able to occur in only six minutes while the test subject was in the shower.

“Considering how many people buy bottled water and filter their air these days, it seems only natural that they will soon seek out healthier sunlight,” reports a SunnySide team member, “With SunnySide, you no longer have to go up onto the roof or drive to the beach to get some sun.”

Receiving insufficient amounts of ultraviolet (UV) light can lead to increased chances of bone abnormalities and diabetes. However, receiving too much UV light can cause cataracts and skin cancer. Therefore, ensuring that your body receives the right amount of UV light is important. What’s more, the UV sensors currently available have different incidence angles at different solar altitudes, so it is difficult to precisely measure how much ultraviolet light you are being exposed to. The UltraV team was gathered to address this issue.

The UltraV ultraviolet sensor combines a proximity sensor and photochromic materials. The proximity sensor – which is made up of an LED and PD sensor – is mounted on a smartphone to conserve battery. The photochromic material becomes opaque when exposed to ultraviolet rays, changing the amount of LED light entering the PD and allowing the sensor’s firmware to produce UV index readings. Although the issue of sensitivity reduction according to angle is inevitable in this kind of sensor, the UltraV team were able to drastically minimize this effect to the point where the solution maintains 90% accuracy at an incident angle of 60 degrees. When equipped to a wearable device or smartphone, the UltraV sensor allows users to conveniently monitor the condition of their skin and their vitamin D levels and receive guidance if they are under or overexposed. This type of wide-field-of-vision UV sensor is one of the first of its kind, with patents already obtained in the US, EU and China.

“The sensor we have developed is smaller than a fingernail, which means that it can regulate sunlight intake not only through wearable devices, but also in automobiles and on building windows,” a member of UltraV related, “Our product can be used in an unlimited number of ways, so we are looking forward to seeing where it will best be applied.”

They say the world is getting smaller. But with more and more family and friends living far apart and business being done across long distances, it can still feel very big. What a personal and professional boost then for people to have the ability to project their realistic presences into a place thousands of miles away.

This lesser-known application of AI, known as ‘telepresence’¹, is one of the focuses of the Samsung AI Center in Moscow. Samsung Newsroom spoke to Dr. Victor Lempitsky, who leads Samsung’s Moscow AI Center, to find out more about what his center is working on and what he sees for the future of AI.

AI and Telepresence

The overarching research area that Samsung’s Moscow AI Center works on is that of ‘machine learning’, which is a core AI capability that encompasses the areas of language understanding, computer vision and data analysis. Specifically, the center works on next-generation core technology for machine learning, as well as the solutions that will allow them to apply this technology to image and video creation.

“We work on vision learning and telepresence,” Lempitsky relates, “which means developing new experiences that make users who are far apart feel as much like they’re physically together as possible.” It may not initially be clear how exactly AI is pertinent to the area of ‘telepresence’, but Lempitsky explains. “We use computer vision and machine learning to recognize and learn human motions. Then, we use those learned motions to complete a realistic simulation of a person.”

“The ‘Neural Network Rendering’ project has been one of the Moscow AI Center’s major achievements,” Lempitsky continues, “It involved using neural networks to render humans as so-called ‘neural avatars’.”

Asked about other applications for this technology, Lempitsky explains that, “It has made it possible for us to create a 3D digital version of a person’s head from just a single image,” and that “It can also be utilized for a wide range of telepresence applications.”

Awards Success

Russia is globally prominent when it comes to foundational subject areas such as mathematics, physics and source technology. As such, the Moscow AI Center is expected to be a driving force when it comes to leading the AI developments of the future.

Due to the groundbreaking work done by its expert personnel, the Moscow AI Center has accrued an impressive list of awards and nominations.

In 2018, the Moscow AI Center won a competition initiated by NeurIPS (Neural Information Processing Systems), the world’s biggest AI conference. The center also achieved meaningful results at the ECCV (European Conference on Computer Vision) and ICCV (International Conference on Computer Vision).

Lempitsky himself was also awarded a Scopus Award in 2018 for his contributions to the industry. Scopus is the world’s largest global base of peer-reviewed scientific literature, and the award is given to highly cited Russian researchers.

Samsung Devices to Optimize Computer Vision

Samsung has announced that it plans to connect the more than 500 million devices it sells each year and make them intelligent. Asked how the Moscow AI Center is contributing to this vision, Lempitsky remarks that Samsung has broad expertise when it comes to hardware. He points out that an increasing number of devices now incorporate in-device cameras and visual sensors, illustrating that computer vision technology is only set to become more and more instrumental to the industry going forward.

“Our center’s mission is to provide state-of-the-art computer vision software to underpin Samsung’s top-of-the-line hardware and service. I think that’s how we fit in to the wider vision and provide convenience to consumers.”

The Future of AI

Asked what he expects to see over the next 50 years of AI development, Lempitsky notes that 50 years ago people wouldn’t have come close to accurately guessing where we’d be now, but issues some predictions regardless. He says, “I think AI technology will most likely plateau and become the kind of very commonplace technology that people just take for granted. Computers will be able to scan and process visual information just like humans do, and that too will no longer be something that people marvel at.”

Speaking about short-term goals, Lempitsky explains that the Moscow AI Center wants to develop outstanding telepresence capabilities that can create value for people and provide them with new experiences. He outlines how he expects these capabilities will change people’s lives, saying that, “People won’t have to fly, say, from Seoul to Moscow, because they will instead put on devices equipped with AR or VR and be transported to a common environment where the feeling of being present is as strong as being physically together.” Lempitsky is confident that ‘telepresence as real as physical presence’ won’t exist only in sci-fi scenarios for much longer either, saying, “I’m optimistic that this can become a reality.”

Speaking about the business applications of the technology, Lempitsky says, “We anticipate that telepresence developments will transform our behaviors quite significantly.” He also comments that the introduction of telepresence technology will likely lead to an increased uptake in, and different perception of, people working remotely.

Finally, Lempitsky speaks to how developments in this area will help friends and families separated by some distance feel closer to one another, saying that, “Soon, we hope that people will come to see video chats as being as obsolete as sending a message by telegraph seems to us right now.”

¹ Telepresence refers to technologies that allow a person to feel as if they were present, to give the appearance of being present, or to otherwise have an effect at a place other than their actual location.

One of the most exciting things about the times we live in is the fact that we stand on the precipice of several major technological shifts. What’s more, the individual innovations that make up these seismic changes are not happening independently, but rather are interweaving to inform and empower one another. As we stand here at the edge, no two innovations are enlivening and empowering the tech industry more than those of AI and 5G.

While AI is making technology smarter across the board, 5G is ensuring that connection speeds are fast enough to allow platforms to interface in real-time. So how exactly do AI and 5G work hand-in-hand to make each other, and the entire tech industry, stronger? Dr. Gregory Dudek, Head of the Samsung AI Center in Montreal, extrapolates on the interplay between the two innovations, and how they stand to change things for consumers.

AI for 5G and Beyond

The Montreal AI Center’s primary area of focus is ‘AI-for-5G’, as Dudek explains. “Bringing the strength of AI to bear in order to make use of the full potential of 5G is the key focus of our research in Montreal,” he relates, “The area is a natural fit for our center, since Montreal is one of the world’s hotbeds for AI research, as well as having a telecommunications research community that has a decades-long history.”

Dudek relates that 5G (and beyond 5G) telecommunications systems are very flexible, and can outperform older systems such as 4G, but that extensive configuration is required to take full advantage of them. “In order to exploit 5G networks’ full potential, and make them applicable for a wide range of users, devices and needs, extensive automated reconfigurability is required,” Dudek says, “And that is where AI comes into the picture.”

The impact that AI stands to have on almost every aspect of our lives, and on our technologies as a whole, is immense – there are few areas of the industry that aren’t expected to be revamped by the introduction of artificial intelligence. “Telecommunication systems have been getting steadily more complex since they were first developed,” Dudek says, “In almost all areas of digital communication, complex optimization problems arise and are solved by increasingly sophisticated solutions that I would often call AI.” According to Dudek, the main thing that AI allows devices to do is “adapt to changing conditions”, and this can lead to those devices being optimized in ways that have rarely been seen before. He says that 5G’s “richer protocols and abundance of cells” provide an opportunity to enhance performance with learning-based AI algorithms, and claims that using AI for 5G is likely to prove “more of a fundamental requirement for state-of-the-art performance than just an opportunity.”

5G Underpins the Future

Just as AI can be used to optimize 5G networks, the enhanced performance characteristics of 5G will be important for many key applications of AI in our daily lives.

Dudek outlines that 5G will be an essential component in many of the key applications of AI. Among those applications, Dudek highlights the automotive, edge computing, robotics and medicine sectors, among others.

“One of the clearest needs is in the domain of autonomous cars and delivery vehicles,” he expands, “Efficient coordination of automotive vehicles will depend on the reduced latency that 5G networks offer.”

Dudek also touches on the area of ‘edge computing’, which is additionally set to empower and be empowered by the introduction of 5G. Edge computing means computing that is done very close to data sources, so that relays back and forth from the cloud are minimized. 5G will accelerate communication speeds between ‘the edge’ and the public cloud, while edge computing, in turn, will improve cybersecurity on 5G networks, reduce the burden on the public cloud and lead to savings on storage and processing costs. Eventually, edge computing is expected to prove helpful in realizing AI’s potential because it will allow computation to be distributed across more devices. 5G is also expected to contribute in this area by accommodating a potentially very large number of edge clients and allowing them to do real-time processing with low latency.

Dudek says that robotics will be another important application of 5G, pointing out that areas such as robotic vision, reasoning and action will all depend on the high-quality connectivity it provides. “Many of the most exciting applications of robotics will combine edge computing, sensing, big data in the cloud and interactions between multiple devices,” Dudek reports, “The combination of bandwidth and low-latency will be critical for things like robotic telemedicine solutions as well.”

Touching on other sectors that 5G connectivity is set to empower, Dudek highlights those of medicine (telemedicine, smart diagnostic capabilities and therapeutic technologies), leisure (multiple streams and viewpoints for sports events and rich, multi-person VR), public transportation and factory automation. “In fact,” Dudek concludes, “if we see 5G and AI as a combined package, then there are very few areas of human activity where there will not be some impact.”

Samsung’s Position

The versatility and power of 5G networks will allow for new kinds of connectivity and the emergence of an all-new family of devices. And, as the dual rise of AI and 5G expands capabilities, the degree to which companies and individuals will be able to take advantage of the resulting solutions will depend on their access. That is why Samsung’s position is such a promising one.

“Samsung has successfully exploited successive waves of the most modern and rapidly-changing technologies,” Dudek imparts, “When it comes to these upcoming innovations – not just AI and 5G, but edge computing, multi-device interactions, machine learning, robotics and personalized devices, – a fluid combination of hardware and software will be crucial. The company’s extensive experience in creating individual devices that can talk to one another and have overlapping functions means that Samsung is in an exceptional position to lead this family of emerging technologies.”

Touching on other areas that are expected to change things for consumers, Dudek says that he also expects Samsung to be instrumental in the sphere of robotics, as well as when it comes to innovations regarding original technologies such as AI and 5G. “It cannot be overlooked that robotics is expected to have a huge influence on our lives,” Dudek says, “And, as robotics is a synthesis of AI and mechatronics, this area is very well-matched to Samsung’s strengths as well.”

What AI and 5G Will Bring to Consumers

For most of us, our devices have already become crucial to going through our daily routines, but the dual inception of 5G and AI is set to make our devices even more complementary to our day to day lives.

“In the near term, AI will make our home lives healthier, safer and more fun,” Dudek says, “But AI also has the potential to help people communicate more easily across linguistic and geographic boundaries.”

“A world where 5G-dependent smart devices become woven into our lives is much closer than most people expect,” Dudek continues, “I expect this embedded, interconnected intelligence to start playing a role in our lives in the near future.”

When one considers the entirety of the picture that Dudek paints, it is hard not to start seeing AI and 5G as more of a necessity than a luxury. Asked how he envisions the combined inception of 5G and AI will change our lives, he says “One of my goals as a researcher is to have a positive impact on the world, and to play a role in bringing important new technologies to life.” He also says that he expects the introduction of 5G and AI to progressively take away more and more of the mundane tasks that people deal with day-to-day. “People will expect much more from the objects around them,” he says, “and this will allow them to focus more on the aspects of their lives that they find more rewarding.”

There is much anticipation these days around the field of robotics with its immense potential and promising future applications. However, a large gap exists between public expectations and what is actually deemed technically feasible by scientists and engineers today. Fortunately, Samsung’s New York AI Center is buoyed by the presence of a team of highly skilled researchers, led by robotics and AI expert Dr. Daniel D. Lee, who are working to close this gap. Samsung Newsroom spoke with Dr. Lee about the work being done at the center, as well as the facility’s ability to foster collaboration in a range of areas and attract top talent.

Challenges to Overcome

Asked about his center’s mandate, Lee explains that the New York AI Center focuses on “fundamental research at the intersection of AI, robotics and neuroscience.” The center’s objective is to “solve challenging problems” at this intersection, and one good example is the problem of robotic manipulation¹.

Put simply, robots need to become far more skillful before they are ready to help humans with physical tasks in their daily lives. The first step involves endowing robots with the intelligence to perceive and understand their surroundings. Next, they must be able to make swift decisions in unpredictable situations. Finally, robots should be dexterous and nimble enough to perform the appropriate actions. However, it is impossible for robot designers to anticipate every contingency robots will encounter in real world environments. Thus, robots need to be able to learn from experience just as humans do.

At this time, most common machine learning methods are not suitable for teaching robots since enormous amounts of training data are required. Lee explained that there are several challenges that need to be addressed regarding machine learning for robotics.

“Dealing with the physical world is much more difficult for AI than playing video games or Go,” he explains, “We are currently developing AI learning methods that can deal with the uncertainty and diversity of the physical world so that robots become more prevalent in homes and workplaces. I would compare the state of robots today to computers in the 1980’s during the transformation from mainframes to personal computers.”

The New York AI Center is addressing such challenges to provide a richer AI and robotics experience. For instance, the center has recently developed novel AI methods that are able to efficiently teach robots using limited data. One recently-developed method trains a neural network to generate motion trajectories for a robot arm directly from camera images.

Getting a Handle on Robotic Manipulation

In order to allow robots to handle things for people, robots need to learn how to touch, grasp, and move a variety of everyday objects. Lee explains how the problem of dexterous robotic manipulation is an area of focus for the New York AI Center.

Lee comments that “the ability of humans and some animals to manipulate household objects is currently unmatched by machines. That’s why we are investigating how AI-based solutions can be applied to make breakthroughs in this area.” Extrapolating further, Lee explains that ‘dexterous’ robotic manipulation “requires the ability to precisely and robustly handle objects exhibiting uncertain material properties.”

“Manipulation is relatively easy if the objects and environments are carefully controlled, such as on a factory floor,” Lee reports, “But it becomes much more difficult in unknown, cluttered environments when faced with a diverse array of objects.”

By way of an example, Lee lays out the capabilities that would be required for a robot to serve a chilled glass of wine in a restaurant. “How heavy is the glass, and how slippery is it due to condensation?” He adds, “It’s impossible to completely model all the possible physical characteristics of the glass of wine, so machine learning is critical in training robots to handle the difficult situations.”

Collaborative Innovation

As the AI sector has grown more sophisticated, it has become increasingly clear that collaborative solutions are critical for researchers to overcome the challenges they face. In an area as complex and multi-faceted as robotic manipulation, contributions from and collaborations with “the world’s best and brightest” will be instrumental, comments Lee. He highlights the value of working with both other Samsung AI Centers and academic institutions, saying that, “solving fundamental problems in AI to positively impact society requires drawing upon the ability and skills of numerous experts globally.”

He added, “The Samsung AI Centers invite collaborations with researchers who can help address these difficult challenges. We currently have a number of faculty from leading academic institutions who are collaborating with us in New York.”

Attracting Talent

Lee highlights just how beneficial being located in New York has been for his team, saying that “certainly, New York City is one of the greatest and most diverse cities in the world. It is a magnet for world-class research and engineering talent.”

Attracting the very best in talent is extremely important to remain on the bleeding edge of future AI advancements, and Lee reports that the center has been fortunate in this area, saying, “We have benefited from being able to attract and recruit some outstanding researchers since we started the Center.”

“Our team is composed of expert scientists and engineers who are creating innovative theories and algorithms and state-of-the-art technological developments,” Lee adds, “It’s been great working with them to publish in leading academic conferences and journals as well.”

How Robotics Could Revolutionize Our Lives

Speaking about how he envisions robots will fit into society in the future, Lee points out that, in their infancy, some robots drew attention because they were cute and fun, but that people tended to use them less as the novelty wore off. In order for people to see robots as valuable and relevant, new systems need to have enough intelligence that they become indispensable in our daily lives.

“Intelligent robotic systems have the potential to completely revolutionize how people go about their activities in the future,” Lee extrapolates, “In the near term, we will see modest improvements on simple tasks in constrained environments. But more complete systems that can handle a variety of chores and complex tasks will require further research breakthroughs. The Samsung AI Centers are helping to generate those new advances.”

Asked to outline what he sees as the ultimate vision for AI and robotic intelligence, Lee says, “I grew up reading and watching science fiction stories that envisaged amazing robots helping humans. It would be incredible to see some of those positive visions actually come to life.”

¹ The ability for robots to interact with and move physical objects in a range of environments.

As technology has evolved, it has changed our lives dramatically. It’s truly startling to think just how different life was before the invention of innovations like smartphones, the internet and PCs.

Recently, AI has emerged as a hot topic in this regard based on its potential impact both on technology and on society. Especially with on-device AI¹, AI will be embedded in devices that we use in everyday lives without necessarily connecting to processors in the cloud. To learn more about this exciting subject, Samsung Newsroom met with the head of the Samsung AI Center Cambridge, Dr. Andrew Blake.

Dr. Blake was formerly the Director of both the Alan Turing Institute (which he also helped found) and, before that, Microsoft’s Cambridge Research Laboratory. As a pioneer in the development of the theory and algorithms that make it possible for computers to behave as seeing machines, he explained how Samsung’s AI and hardware innovations will enrich people’s lives in fundamental ways.

Taking IoT to the Next Level

“AI is what is going to breathe life into IoT,” begins Blake.

On-device AI realizes AI functions by processing AI algorithms on the device itself, without necessarily connecting to the cloud, and that is advantageous for privacy and personal information protection, as well as for security.

Unlocking AI-powered smart devices’ true potential will require a combination of two factors: seamlessly connected hardware and an approach to AI that is human-centric above all else.

“One key area is health and fitness – for example, linking exercise, food and mental wellbeing. Another is communication and memories – especially via photography and video. For that, we have to move past the academic world of prototypes working on high-powered computer systems, and get AI working in a leaner fashion – on the everyday devices that people are using.”

The Right Tools

As Blake notes, Samsung’s wide-ranging device portfolio makes it uniquely qualified to deliver this human-centric future for AI.

“This is a great time to be adding new dimensions to Samsung’s AI capabilities, given the company’s leading market position in devices of all sorts,” says Blake. “On-device AI begins with hardware, and this is why working for Samsung is such a fabulous opportunity for AI researchers.”

“Hardware is the channel that moves us beyond simply smart algorithms, to put those algorithms in everyone’s pockets and homes. The big challenge that Cambridge is addressing is moving high-quality embedded AI beyond specialists’ research labs, where people with PhDs in machine learning and in systems work for several months to implement a new embedded system. We envisage a world where advanced tools enable the world’s software developers to move their AI models, simply and effectively, onto Samsung devices, and we are working hard on those tools.”

As Blake explains, on-device AI, in which AI algorithms are processed on a device itself, rather than sent to the cloud, offers significant advantages here by providing a safe and reliable means to protect users’ privacy and data. “We also need to do that in a way that holds the data close, to reassure people that their data is being held safely and privately,” he added.

A Multi-Disciplinary Approach

When it comes to AI, what exactly does the Cambridge AI center want to bring to consumers? The answer to that question is what Samsung has described as a human-centric approach to AI innovation, which Blake describes in further detail.

“Human-centric AI is about homing in on the areas of life that people really care about,” says Blake. “I believe this will require a multi-disciplinary approach. I am not so excited about a future designed solely by engineers. Instead, we need to collaborate with other disciplines, especially design – hardware, user interfaces, and above all, system design – and with human disciplines such as psychology, to achieve a technological future that really helps people live better.”

Taking this multi-disciplinary approach, the Cambridge AI center endeavors to better understand human behavior by exploring areas like communication of emotion, and further expand the boundaries of user-centric communication.²

Drawing from a Diverse Team

Samsung AI Center Cambridge employs a team of experts of various disciplines, and emphasizes collaboration between them.

“We work together a lot as a team,” says Blake. “Our two Program Directors, Maja Pantic and Nic Lane, are world-experts in non-verbal human behavior and in embedded AI, respectively. We also have quite a few senior specialists in machine learning, in machine vision, in networks and devices, and in computing and cognition. We now have a team of very talented people, and new ideas are flowing freely!” says Blake.

As Blake notes, what makes the Cambridge AI center unique is not just its team’s wide-ranging expertise, but its location as well.

“Cambridge is a very special place,” begins Blake. “The university is one of the strongest in the world in research, and that is coupled with an extraordinary culture of research ventures, and a whole constellation of startups in robotics, medicine, AI, self-driving, and many other areas.”

“Being in this environment is important to us for several reasons. It is a stimulating ecosystem and an extraordinary network; it is a rich source of expert talent; it is well connected to the ‘Golden Triangle’ with London and Oxford.”

Of course, in addition to taking full advantage of the benefits that come with its location, the Cambridge center draws strength from its connections to other AI centers in Samsung Research’s global network.

“I am especially pleased to be connected with Samsung’s other AI centers around the world, where I know some of their internationally renowned scientists well,” says Blake. “I believe that, as we begin to work together, we can bring something special to consumers.”

Having more than 40 years of experience working in the field of AI, Blake added, “I was born in the same year as AI – 1956 – the year the Dartmouth conference famously coined the term AI – and I have been studying AI vision for 40 years. I have been lucky to have such an extraordinary career.”

¹ AI that processes information on a device itself, rather than sending that information to the cloud. Because on-device AI does not rely on outside networks, it is regarded as safer and more reliable than cloud-based AI.

² https://internetofbusiness.com/samsung-uk-to-open-new-ai-centre/

Sven Dickinson, Head of Samsung’s Toronto AI Center

Can you imagine a world where the personal AI assistant on your smartphone is able to understand as much about the world as you do? What about a scenario where communicating with that AI assistant is as natural and easy as interacting with another human? Developing those kinds of capabilities is exactly what the team at Samsung’s AI Center in Toronto are putting their minds to.

Samsung Newsroom sat down with Sven Dickinson, Head of Samsung’s Toronto AI Center to learn more about these exciting fields, and what they could mean for the future.

The Vision for Vision

The second Samsung AI center established in North America, Samsung’s Toronto AI Center is led by Dr. Sven Dickinson, an expert in computer vision and former chair of the Department of Computer Science at the University of Toronto.

At the epicenter of AI research and development, Samsung’s Toronto AI Center is mainly focused on developing the visual understanding capabilities that allow a Samsung device to understand the world in which it’s situated. In addition, the team is working on multi-modal interactions, which are user-machine interactions that encapsulate vision, language and knowledge.

“Allowing Samsung devices to ‘see the world’ through computer vision enables them to ‘visually ground’ their dialog with the user, providing an integrated, multimodal experience that’s far more natural than one that’s solely vision or dialog-based” says Dickinson, whose expertise includes exploring problems surrounding shape perception and object recognition.

Touching on the benefits of multimodal technology, Dickinson claims that, “I should not have to read manuals to figure out which buttons to push on my device and in which order. Rather, I should be able to show my device what I want, and tell it what I want, in natural language that is understandable, and situated in the world that I live in.”

Extrapolating on the interplay between computer vision and multimodal inputs, he goes on to say that, “To achieve this breadth of comprehension, the device has to have a model of my understanding of the world, the capacity to communicate robustly and naturally with me, and the ability to see and understand the same world that I see.”

Remarking on applications for this technology, Dickinson identifies the most compelling as being “a personal assistant that you not only speak to, but that sees the world the same way that you do.” Speaking to the importance of multi-modal device interactions, Dickinson points out how much cancelling out one of the modes of communication (audio, speech, sight etc.) would hamper communication between two people, and says that also applies to personal devices.

A Truly Enhanced User Experience is Key

At the 2019 Consumer Electronics Show (CES), Samsung unveiled its vision for Connected Living, which involves connecting the 500 million devices the company sells every year, and making them intelligent. Dickinson highlights that Samsung’s broad product portfolio will be instrumental in fulfilling this vision, saying that, “What differentiates Samsung is that it makes a multitude of devices in the home, including digital appliances, TVs, and mobile phones. Samsung has a unique opportunity to leverage these devices to yield a multi-device experience which follows the user from one device to another, and one room to another. This will help realize the full potential of each device to effectively communicate, to help the user execute device-specific tasks, and to learn the user’s habits and preferences so that subsequent communication is not intrusive but instead ‘always helpful.’”

Speaking about what his center will need to do to truly realize computer vision and multimodal interaction, Dickinson comments that, “Vision is not about understanding images; vision is about understanding the world. Truly capable AI systems must possess an understanding of our world, of its physics and causality, of its geometry and dynamics. They must also be able to model and understand human behavior.” He extrapolates on this by pointing out that, “If our devices can see the 3D world that we live in the same way as we do, i.e., understand the 3D shapes, positions and identities of objects in our shared environment, then our devices can visually experience the world as we do. Such a shared visual context will be crucial in developing fully realized personal assistants.”

Dickinson says that Samsung is leading the charge when it comes to truly intelligent visual understanding, and identifies ‘visual grounding’ as an essential pre-requisite for well-rounded visual understanding capabilities. “Samsung is leading the way when it comes to developing human-device interaction that closely mimics human-human interaction,” Dickinson says, “We aim to provide visual grounding and knowledge representation scaffolding for dialog-based interaction services. Without these components in place, users become disappointed with services, and quickly tune out.”

Human-device Interactions Based on Open Information Sharing

Dickinson goes on to explain that AI also needs to be able to explain itself to the user. He remarks that, after failing to carry out a task or provide an appropriate response, “A device should be able to reflect to the user precisely how and why it came up with that response (or lack thereof). Ideally, it should be able to follow up with the user by asking a question or asking the user to adjust its camera or other input modes so that it can gather more information and formulate an appropriate response.” Dickinson relates that this kind of openness and information sharing will be key to the further sophistication of human-device interactions, noting that “What we call the domain of ‘active dialog and active vision’ is where the system can construct a mental model of what the user understands, and can, in turn, open up its own mental model so that the user can understand the thought processes of the device.”

The Benefits of Being Based in Toronto

Asked about how being based in Toronto affects the AI center, Dickinson remarks that the center enjoys a lot of benefits due to its close proximity to various world-class AI-related institutions, including the University of Toronto, York University and Ryerson University. “Being in Toronto offers us a tremendous regional advantage,” Dickinson comments, “We are across the street from the University of Toronto, home to the Department of Computer Science (DCS), which is one of the top-10 international computer science departments. Over half the members of our AI Center are either active faculty, graduates or current students at DCS.”

On the topic of collaboration between Samsung’s global AI centers, Dickinson relates that, “The seven global AI centers are working to create industry-leading solutions in their respective areas of focus, while coordinating to achieve the common goal that is realizing Samsung’s ultimate AI vision.” Dickinson touches on the topic of the Toronto AI center collaborating with other AI centers further afield, saying that, “We are starting to explore possible research collaborations with other global AI centers, and hope to converge on some use cases of value to Samsung and its products and services.”

Sebastian Seung, Executive Vice President & Chief Research Scientist, Samsung Electronics

There’s no denying that the age of AI is upon us and that the ways we engage and interact are set to change in big ways. In anticipation of this, Samsung Electronics has opened AI centers across the world to ensure that the company leads the charge on AI. 2019 marks the 50^th anniversary of Samsung Electronics, and the company has forecast another 50 years of ingenuity ahead, with AI set to be at the heart of future innovation.

To gain a great insight into what AI means for the future of society, as well as the work being done at the Samsung AI Centers, Samsung Newsroom sat down with Executive Vice President & Chief Research Scientist, Dr. Sebastian Seung.

Seung joined Samsung Electronics in 2018. He is also a professor at the Princeton Neuroscience Institute and Department of Computer Science. Seung is one of the most influential scientists in the world when it comes to AI research based on neuroscience.

Artificial Neural Networks and AI

Based on his extensive experience and insights into the field of artificial neural networks¹, Seung is working on developing future growth engines for Samsung Electronics by establishing an AI strategy and providing advice on advanced research.

Artificial neural networks are mathematical models or computer simulations of the biological neural networks in the brain. “Convolutional networks, now the dominant approach to computer vision, were inspired by Nobel Prize-winning neuroscience of the 1960s,” according to Seung. His research at Princeton focuses on mapping the neuronal “wiring diagram” of the cerebral cortex. “I hope that our 21^st century studies of the cortex will finally reveal how it learns, and that this new understanding will lead to more powerful artificial neural networks,” says Seung.

In his work for Samsung, Dr. Seung travels back and forth between the U.S. and Korea. His recent work is especially focused on advanced research regarding robots, which is the New York AI Center’s main field of research.

Deep Learning and Robotics

These days, robots are already present in society in the forms of robot vacuum cleaners in our homes and robotic arms being used in factories and by shipping companies. Seung acknowledges that these robots already represent an early stage of this technology, but says that what he is aiming for is something much more sophisticated. “In order to develop robots that can, for instance, reach out to pick something up and put it away,” Seung says, “we have to equip them with computer vision so they can see what’s in front of them, and with brains so that they know what all these objects in your house are and what they should do with them.”

Seung acknowledges that labs have tried in the past to achieve these capabilities through the classical approach of programming, but that that hasn’t really worked out. “We have realized that we have to somehow allow the robot to learn to perform the required actions itself,” says Seung, “and a lot of that involves the deep-learning approach.”

Seung points to the area of home automation as a primary application for their work. “In the future, you can imagine robots that won’t just give you weather information or change the temperature – they’ll perform far more helpful tasks in your home. They’ll pick up the toys, wash the dishes and even take the laundry up and down the stairs.”

AI in Society

No discussion of AI would be complete without addressing the apprehensions some people feel when it comes to the technology and the ways in which it stands to change our way of life. Seung addresses this question first with regards to the prospect of people losing their jobs to automation. “I think this issue of robots taking our jobs is exaggerated,” he relates. “Firstly, in the last 20 years, the U.S. and many other developed countries have lost a lot of jobs to offshoring, not just to automation. As in the first industrial revolution, many jobs were eliminated, but that didn’t mean that there were fewer jobs in total, because new jobs arose from the new circumstances.”

Seung went on to comment on the wider attitudes towards automation of industry, and the fact that the issue needs to be looked at through a different lens. “If robots really could do all of our work, why shouldn’t we be happy about that?” he said.

Asked the inevitable question about doomsday scenarios in which machine intelligence outstrips that of humans and robots take over the world, Seung claimed, “People don’t actually know what the real capabilities of AI are. And part of that is a public misconception based on science fiction movies that convince people that robots can do anything. In reality, robots are still really clumsy.”

Seung went on to point out that AI developments may well end up greatly helping us, instead of dooming us. “Are robots going to do something bad to us?” he said. “Well, the reason that I don’t worry about that is that of all the environmental and political threats to humanity, robots are not very high on the list. And not only that, I think that if humanity is to best equip itself to deal with any and all future threats, we need to be as smart as possible. And that involves having the most sophisticated technology. You could be a science-fiction pessimist and say maybe these robots could turn on us, but you could also argue that maybe we’ll use these robots to save us.”

Speaking to other misconceptions about AI, Seung pointed to the actual capabilities of the technology. “The public thinks that AI can do more than it really can,” he said. “To give you an example, I met someone who wanted AI to replace her doctor. But there are many things that no human doctor can fix. So, because our current approach to AI involves training machines based on the expertise of human practitioners, if the best human experts can’t solve it, then the AI can’t do it either. It’s not like AI will all of a sudden be able to perform tasks better than the human experts.”

The Next 50 Years of AI

Having reached its 50-year anniversary this year, Samsung is now looking to AI to spearhead the next 50 years of innovation. Asked what he expects for this period, Seung said, “In 20~30 years robots will be able to work in the home just as humans can. It will have happened the same way that the mobile phone revolution has happened. Everybody has a mobile phone now – billions of them are sold every year – and the same is going to be true of robots.”

Home automation and self-driving cars based on AI are other hot-button topics right now. Seung says he fully expects AI-equipped cars to become a reality, but that the timeline for their inception is hard to sketch out. “AI is going to lead to a lot of labor-saving things happening in people’s everyday lives, like autonomous cars for instance,” he said. “Are they going to be here next year, or will it take 20 years? Experts are realizing that full autonomy will take longer than the media originally portrayed, but most still believe that it will be achieved. I’d like to see Samsung have some part in that revolution, if not lead that revolution.”

The prospective benefits of AI are enormous in scale and diverse in focus. Outlining some of the applications of AI that the general population may not be aware of, Seung remarked that “The effect AI could have on scientific research is a major one. AI can be applied to accelerate scientific discovery, and in the long term, it will have a huge impact on areas like materials engineering and chemistry. Let’s say I want to design a new molecule with certain properties – AI might allow me to do that more easily. Then, that new molecule could have applications for a drug company, or really any company that creates materials. So AI is not only applied to technology – it’s also used for scientific discovery, which then accelerates the advancement of technology.”

¹An artificial neural network is an attempt to simulate the network of neurons that make up a human brain so that the computer will be able to learn things and make decisions in a humanlike manner. (https://www.forbes.com/sites/bernardmarr/2018/09/24/what-are-artificial-neural-networks-a-simple-explanation-for-absolutely-anyone/#1b4809251245)

Gary Geunbae Lee, Head of Samsung Research AI Center, Samsung Electronics

Nowadays, artificial intelligence (AI) has emerged as a leading global future technology trend. AI is so much at the center of the current technological revolution that it is expected to fundamentally alter not only the IT industry, but also the automobile, banking, and medical sectors. As a result, companies are making efforts to hire AI experts and are investing in research and other related business fields to ensure that they are fully prepared to integrate AI into products and services that can benefit people’s lives.

Samsung Electronics has long recognized the significance of AI and has been actively investing in the area. The company currently maintains seven AI centers in five different countries; South Korea (Seoul), the U.S. (Silicon Valley and New York), the U.K. (Cambridge), Canada (Toronto and Montreal) and Russia (Moscow). But the question remains – what is behind AI’s rapid evolution, and what forms is the technology expected to take going forward?

In a series of interviews, Samsung Newsroom sat down with leading experts from each of the AI centers around the world about the latest AI trends and what they believe the future holds for the technology. The first interviewee is Gary Geunbae Lee, Senior Vice President and Head of Samsung Research’s AI Center in Seoul. We asked him for his insights regarding AI development, and enquired about what makes Samsung’s approach to AI distinctive.

What is AI to Samsung?

AI is the realization of implementing the human capabilities of seeing, listening, decision making, moving and learning into computers,” said Gary Lee. “To think about it another way, AI is a combination of A (algorithms), B (big data), and C (computing power). These are the three key components that allow us to construct well-rounded artificial intelligence.”

Lee explained that Samsung Research’s AI Centers around the world conduct research that covers the full gamut of AI development, including computer vision, language understanding, data analytics, robotics and machine learning. Their research aims to bring the capabilities of AI closer to that of the human brain. “Compared to the time it took humanity to evolve to its current state, the history of AI is very short – only about 60 years,” noted Lee. “AI still isn’t quite there as far as fully realizing human actions, but I believe the technology will continue to improve quickly.”

Each of Samsung’s seven AI Centers spread across the world has its own specific fields of research. For example, the Cambridge AI Center is focused on On-Device AI and AI technology related to next-generation telecommunication networks, the Moscow Center is the Moscow Center is focusing on AI core technology such as data generation for machine learning and advanced deep learning, and the New York Center’s focus is centered on advanced research fields such as robotic manipulation. The Seoul Center works on language understanding, speech processing and big data and also coordinates the other centers, fostering collaboration and efficiency between them.

Samsung Seoul R&D Campus

Once AI products and services are ready for release, they are made available to consumers through various services, including Bixby. The majority of recent Samsung products come with Bixby already incorporated into the device, and Samsung is working hard to make all Samsung products AI-ready in the near future. “Once Samsung’s AI speaker is launched, it will enable seamless interconnection between smart devices,” affirmed Lee. “This will enable us to achieve our goal of implementing AI on all of our products to the goal of fostering environments led by connectivity.”

In 2018 the company revealed a software development kit (SDK) for Bixby and currently Bixby supports voice commands and translations in English, Chinese (Mandarin), German, Italian and Spanish. The diversity and global versatility of Samsung’s product portfolio is one of its key strengths, and Bixby will enable users around the world to connect their devices seamlessly.

When Samsung Products and AI Meet

“Samsung Electronics sells 500 million products every year. We strive each and every day to provide new services and features that are a fit for our devices in order to closely match our customers’ lifestyles,” noted Lee. One of the greatest strengths of the Samsung AI offering is the device integration; Lee highlighted the added value Samsung brings to users by assimilating a wide range of AI capabilities into the devices that have already become staples in users’ lives.

“For example, AI can recognize the ingredients in your refrigerator and automatically recommend recipes which it then displays on the refrigerator’s screen,” said Lee. “After you put the food in the oven, the AI-powered software sets the temperature and cooking time intelligently, according to the recipe.”

Samsung’s AI centers around the world focus on developing original technology such as natural language processing for Bixby and advanced research areas such as robotics; R&D teams at each business unit then work on merging and applying the new innovations to the products.

Teaching AI to Think for Itself

Despite its recent origin date, AI recognition technology has evolved considerably over time; in some areas, even, AI has proven to be more advanced when compared with the abilities of humans. Nevertheless, there are still some areas that AI needs to improve to become the ultimate assistance tool: performance and accuracy.

While current AI technology is capable of understanding spoken languages, there is still a long way to go until AI is able to fully process words within their context as a human does. In other words, what AI needs to develop is the comprehension of hypothetical reasoning, or the ability to read between the lines, of a user’s command or statement. There is also a need for more development regarding AI’s capability to taking different approaches to solve problems based on individual, or unpredictable, situations and daily scenarios. Future AI development currently rests on how fast improvements are made in these areas.

Samsung’s AI Philosophy

AI can provide a significant competitive edge for businesses – but if abused or mishandled, it can cause a social problem when not kept under control. Therefore, sustained ethical compliance is critical when conducting AI research. Samsung takes this responsibility very seriously and is constantly formulating ways to improve its practices and increase accountability.

“Although AI is meant to improve people’ lives, the possibility of its abuse cannot be ignored, so ethical compliance is very important,” stressed Lee. “There are three ethics that Samsung follows in regards to AI.” These are fairness, accountability and transparency. The development or use of AI must not lead to discrimination or prejudice, and the company assumes total responsibility for the technology and maintains transparency in its data collection and management process. In order to ensure that it keeps developing AI products and services that are worthy of consumers’ trust, Samsung became a member of the Partnership on AI (PAI) last year.

Privacy is another important part of Samsung’s AI policy. Since the more data an AI service is able to utilize, the more helpful it can be, all data harnessed must be processed transparently so that consumers feel safe when using Samsung products and services. “Samsung Electronics greatly prioritizes data security and privacy,” noted Lee. “We adhere to all the related laws and regulations on data security, including the GDPR¹ in Europe. We are working towards implementing technology that detects security vulnerabilities in our AI codes to ensure our customers can use AI-enabled products and services safely. At the same time, we are incorporating AI into our security software to develop identification capabilities that will provide further peace of mind for users.”

So, what is the final goal Samsung has in mind when pursuing an AI-enabled future? From Lee’s perspective, it is totally consumer centric. “For me, AI is about adding value to consumers’ lives thanks to the integration of AI into their everyday products and services. Which this in mind, Samsung Research operates, and will continue to operate, under the conviction that user-based AI is always there, must be helpful, must be safe, must be user-centric, and, finally, must always be learning.”

“At Samsung, we always keep our AI principles front of mind,” Lee emphasized. “Firstly, all of our AI-based products and services continuously learn by themselves and become smarter over time, improving performance and usability while interacting with consumers. Secondly, Samsung AI is always there across a range of devices for whenever a customer needs it. Thirdly, Samsung is committed to developing AI technologies that are always safe and offer consumers peace of mind. Finally, Samsung’s AI always pursues user-centric customization to provide as helpful and as personalized service as possible.”

“These principles are the fundamental technological base for all the AI products and services of Samsung,” added Lee. “They enable Samsung to provide meaningful and tangible user-oriented experience and values with our AI offering.”

¹ The EU General Data Protection Regulation

Samsung Electronics reported on the 29th of July that, adding to his inductions into the Hall of Fame of the HPCA (IEEE International Symposium on High-Performance Computer Architecture) in 2015 and the MICRO (IEEE/ACM International Symposium on Microarchitecture) in 2016, Dr. Kim has recently been named to the Hall of Fame of the ISCA (ACM/IEEE International Symposium on Computer Architecture). The ISCA, HPCA and MICRO are the three most prestigious international computer architecture conferences, and have their own Hall of Fame which list researchers with eight or more papers with technological excellence and influence.

Nam Sung Kim, Senior Vice President of the Memory Business, Device Solutions Division, Samsung Electronics

There are only about 20 people who have been inducted into the halls of fame of all the three conferences in the last 50 years of the computer architecture history. This rare honor shows the international recognition of Dr. Kim’s authority in his research on computer architecture.

In 2016, Dr. Kim became the first Korean researcher to be selected as an IEEE Fellow (Institute of Electrical and Electronics Engineers) in the field of computer architecture by the world’s largest professional association in the field. He was also the first Korean researcher who won the Most Influential Paper Award at ACM SIGARCH / IEEE-CS TCCA ISCA, co-hosted by the Association for computing Machinery (ACM) and IEEE in 2017. This award recognizes the paper from the ISCA Proceedings 15 years earlier that has had the most impact on the field (in terms of research, development, products or ideas) during the intervening years. Dr. Kim’s paper “Drowsy Caches: Simple Techniques for Reducing Leakage Power” made a pioneering contribution to the development of more energy-efficient microprocessors.

Dr. Kim was a tenured professor of computer engineering at the University of Illinois Urbana-Champaign (UIUC) before he joined Samsung Electronics in May, 2018. At Samsung, his focus has been applying his research to the rapidly changing semiconductor industry and creating innovations.

In light of his renowned expertise in computer architecture, Dr. Kim and his team are tasked to develop faster and more reliable memory devices, based on their comprehensive understanding of next-generation computing systems. “It has gotten much more difficult to cost-effectively develop faster and more reliable memory devices these days because of many reasons. One of those reasons is that the complexity of computing systems and the interactions between their components, including the memory devices, have become significantly more complex and intense to run more sophisticated applications such as autonomous vehicles.”

In addition, Dr. Kim has been focusing on developing disruptive future memory technology that can substantially improve computing performance of artificial intelligence (AI) applications in various ways going forward. His team is now focusing on developing a memory technology that can not only store information like conventional memory but also perform computing like a microprocessor at the same time. Utilization of the technology will considerably reduce the need for fast information exchange between memory and microprocessors, which has been a major bottleneck in operations of many AI applications.

“In 1997, Samsung Electronics gave me an eye-opening opportunity, allowing me to visit leading IT companies and top universities in the U.S. It led me to continue my study in the U.S. where I got very lucky to be involved in cutting-edge research projects with world-class researchers. Such experiences allowed me to be where I am now and I am very grateful for the opportunities given to me,” said Dr. Kim.

The idea for a wearable device for nomadic livestock came about through Samsung Tomorrow Solutions (STS), a competition for social contribution endeavors hosted by Samsung Electronics. The winner of the 2017 STS Grand Prize, a project named ‘Lives’Talk’, was proposed by a team of members with previous experience of living in Kazakhstan as a way to mitigate one of the biggest challenges faced by Kazakh nomadic communities, this being the amount of time taken to source and retrieve livestock in rural areas.

Following their 2017 STS win, Lives’Talk launched as its own company in 2018. In order to then make their idea a reality, Lives’Talk worked with a team from the Samsung C-Lab, Samsung Electronics’ internal venture training center. The realized product is a device capable of being attached to the backs of livestock for sturdy transmission.

Keeping Track of Livestock For a Living

Finding livestock that have been put out to pasture in rural Kazakhstan is the primary job of many nomads, but given the expansive terrain of this farmland, many animals are lost to predators if not found by nightfall. Given the arduous nature of these risky yet crucial tasks faced in Kazakh livestock farming, the number of nomadic farmers is fast decreasing.

Once attached to the livestock with a dedicated belt, the wearable GPS transmitter-receiver will track its location in real-time.

In order to help mitigate these problems, the Lives’Talk team came up with a wearable device for livestock that harnesses a GPS transmitter-receiver and relay for real-time livestock tracking and management. Not only does this device effectively reduce the amount of time taken to find livestock but it can also solve the issue of missing livestock. Furthermore, the device also converts livestock information collected in real time into data useful for managing the entire livestock farming process, from raising to selling.

Taking Action

Lives’Talk’s pilot wearable device for livestock project will take place over two months at 50 pastures in Mynjylyk and Boleksaz, the two nomadic areas near Almaty, Kazakhstan, following the donation of the devices by Lives’Talk and Samsung to the nomadic communities there.

Samsung is not only supporting Lives’Talk’s pilot project but has also dispatched employee volunteers to help realize the project. These employee volunteers will train the recipients of the livestock tracking devices on how to use the devices and their wider tech ecosystem, providing entrepreneurial advice to help the farmers in these communities become independent.

“Samsung Electronics endeavors to recognize and promote individual talent and ability to the end of generating solutions that can help people,” noted Sang-woo Han. “With these wearable devices for nomadic livestock and the volunteer efforts of our employees, we hope not only to solve an issue specific to these Kazakh areas but also to make the future of the residents brighter.”

For more information on Lives’Talk, please follow this link.

When a village is remote enough to lack electricity, inevitably the location will be, though eco-friendly, isolated from urban areas. Ahead of us was a painstakingly long journey, rife with the promise of encounters with various insects and new and unusual local foods – all of which at first seemed overwhelming to our group, accustomed as we were to urban life.

But the importance of our mission was undeniable, and so after much planning and preparation, we finally set off on our five-day trip to Chieng Noi, Vietnam, to bring our carefully crafted solar lanterns to the residents.

Journey to Chieng Noi

Prior to leaving on this trip, I had researched Chieng Noi and was pleased to discover that the journey seemed relatively easy. The flight from South Korea to Noi Bai International Airport in Hanoi, Vietnam, was less than five hours, and the drive from the airport to Chieng Noi was only 400km.

However, upon setting off in our cars from Noi Bai Airport, I realized it was going to be nothing like I had expected. For the seventeen hours that ensued, we drove through dust clouds that brought visibility down to almost zero. Other difficulties also arose that further hindered our progress.

The first obstacle we faced was trees felled by a storm. The sheer length and number of the fallen trees made it difficult to clear a path. Therefore, all of us, including the whole camera crew, a local coordinator and an accompanying Vietnamese government official, rolled up our sleeves to help clear the road.

After hours of hard work shifting fallen trees, we were on the road again for a while before coming across a second obstacle. The wheels of our cars had gotten stuck in mud and were spinning, but the cars wouldn’t move. What made matters worse was that the previous day, it had poured with rain, creating a huge puddle of water. Once again, all of us joined forces to fill in the puddle and push the cars along by hand, but nightfall came quickly and we decided to spend the night in a nearby residence and call a tow truck in the morning.

Chieng Noi: A Village of Kindness

As we were behind schedule, we set off early the next morning in order to reach Chieng Noi, a small village made up of only 38 households. The first impression that I received upon arrival was one of kindness – even though it was the first time the village had received visitors from overseas, we were warmly welcomed by all the villagers.

Children curious about their mother’s interview with our camera crew peek into the house through an opening in the wall

Ahead of my visit, I had learned that there would be no official accommodation for our crew, and so I had brought a tent from Korea. But upon learning this, Lo Van Toan, the head of the village, led us to his house, waving away our protests with iterations of: “it is only for a few days, please make yourself at home.”

And his hospitality did not end there. In Vietnam, there is a custom that states a host must provide his guests with delicious food. During our dinner, pork was served – a rarity for the residents of Chieng Noi. Children gathered around and looked at us with eyes filled with curiosity. As I regarded them, the 12-hour journey I had just undertaken was forgotten.

As we went around the village, I couldn’t help but note how dark it was inside the houses, even in daytime – and I could only imagine how hard it must be to see at night.

We were also lucky enough to hear stories from the villagers themselves. “Our village is a farming village,” stressed one resident. “We often don’t finish until nightfall, and then must return from the fields in darkness, often getting lost on the way back home.”

“In this village, households are located apart from each other along a slope,” noted another villager. “If an accident was to occur… Well, it is scary even to think about.” It became clear that safety was the biggest concern regarding the village’s lack of electricity.

During the day, houses are still dark inside because of the lack of electricity – most children have to read books outside or near the door where daylight means they have some visibility

Another concern faced by the villagers was for their children. They described it as “heartbreaking” that the lack of light makes it difficult for their children to practice reading after dark.

Each household in Chieng Noi has three to four children – and the nearest school is an hour and a half’s drive away. Therefore, children stay in a dormitory during the week and return home to the village on weekends. When they return, they have to use the daylight hours to study and do homework, which means being outside or sitting in residence doorways in order to have enough light to see by.

The nights in Chieng Noi are long, and the village is often lit up by a small fire. Here, a family gathers around the fire and spends time together before going to sleep

A Brighter Future for Chieng Noi

As night fell, we started delivering the solar lanterns. The local children were particularly excited by the lanterns, playing around with them as if they were toys and shining them on each other’s faces, laughing all the while.

The adult villagers, meanwhile, expressed to us how useful they expected the lanterns to be. “I normally have to go outside and set a fire in order to be able to prepare vegetables at night, but now I can do it at home,” noted one villager. “I did not know a solar lantern could be this bright,” said another, excited to use the lanterns to read books at night.

We delivered a total of one thousand solar lanterns to the residents of Chieng Noi. Each is expected to last around two years, assisting the villagers as they go about their nighttime activities, helping them on their journeys home, and alleviating boredom by permitting them to read at night.

Given the arduous journey and remote location of Chieng Noi, it was a challenging undertaking, but now that I am back in Korea and can reflect upon the trip, I am taken aback by what a rewarding and special experience it was. And if someone asked me if I would do it all again? I would say, of course!

And the opinion of our colleagues from Samsung Electronics Vietnam? Nguyen Phuong Uyen Thuy Anh, Corporate Communications Manager, noted how heartwarming it was to see the smiles on the faces of everyone who was involved in the lantern program, saying:“I personally am so glad that I could be part of Samsung’s philanthropic efforts!”

The ceremonial event to present the donation was attended by Van Son Nguyen, the Deputy Minister of Public Security, Joo Ho Choi, Head of Vietnam Manufacturing Complex of Samsung Electronics, and other senior leaders of Samsung Vietnam. Also in attendance were representatives from departments and agencies under the Ministry of Public Security and the Management Boards of the Public Security Departments from the 11 beneficiary provinces.

Tran Trung Tranh (left), Deputy Chief of Vietnam Fire and Rescue Department, shakes hands with Joo Ho Choi (right), Head of Vietnam Manufacturing Complex of Samsung Electronics at the ceremony to hand over the donation of 300 IGNIS thermal imaging cameras.

Samsung’s IGNIS thermal imaging cameras are able to detect ignition points, locate victims, identify terrain, determine time and indicate paths to be avoided, helping firefighters to both rescue those in danger and keep themselves safe during a rescue operation. The cameras were designed for high resistance to water, dust and heat, with outstanding durability in a compact, wearable size (106*95*64mm, 350g).

“Fire prevention and rescue activities are pivotal in every nation for saving lives and assets of citizens. We are pleased to know that local firefighters will be equipped with our cameras, which will help them fulfill their duties and protect public safety,” said Choi.

After receiving the 300 IGNIS thermal imaging cameras, the Vietnam Fire and Rescue Police Department will organize a training course for officers and firefighters on how to utilize the devices. Deployment of these cameras will help improve firefighting capacities and minimize the damage caused by fires, explosions, or accidents in 11 provinces including Hanoi, HCMC, Hai Phong, Binh Duong, Dong Nai, Da Nang, Can Tho, Bac Ninh, Ninh Binh, Phu Tho, and Thai Nguyen.

How One Firefighter’s Experiences Sparked Inspiration

The IGNIS Thermal imaging camera is a product originating from Samsung Tomorrow Solutions, a social contribution project and open idea contest that began in 2013. Samsung Tomorrow Solutions invites people to produce and submit ideas that can change society for the better.

Finding that conventional thermal observation devices (TOD) for firefighters are too heavy and expensive to be provided to each firefighter, Gyeong-Seung Han, a firefighter from South Korea, was prompted to devise a thermal imaging camera based on his firefighting experiences. Han submitted his idea to the 2016 event and his entry was awarded IDEA Grand Prize (2016) and IMPACT Grand Prize (2017).

Not only was Han provided with prize money and additional funds to help further develop his idea, he was also provided with a team of support from engineers from C-Lab – Samsung’s idea generation and entrepreneurship program – to help bring his ideas to life. The IGNIS team worked through many versions of the device to realize Han’s vision for a more compact, easier-to-use, cost-effective thermal imaging camera that can withstand extreme conditions. As a result, Samsung Electronics has provided 1,000 IGNIS thermal imaging cameras to firefighting units in South Korea to put into practice. There have been numerous real-life testimonies from firefighters that they were able to save more lives through the use of IGNIS thermal cameras.

Samsung DVE returned in 2019 for the program’s fourth year, partnering with the Office of Vocational Education Commission in Thailand. The program prepares students for vocational careers as skilled technicians, a profession in high demand in both the Thai and ASEAN labor markets. Samsung DVE has provided vocational training, internships and job opportunities, with a significant proportion of participating students going on to serve customers at Samsung Service Centers nationwide.

Commenting on the award, Jung Sung Park, Director of Customer Service Planning, Thai Samsung Electronics Co., Ltd said: “Samsung is pleased and proud to have a role in the skills and career development of Thai technicians. The company is delighted to make this contribution to the Thai labor market. This program not only affirms the company’s commitment to creating benefits for Thai society through its expertise in technology and innovation, but also indicates that Samsung is prioritizing the development of human resources – in particular vocational skills – which are currently in high demand in the Thai labor market.”

Dr. Suthep Chittayawong, Secretary-General of the Vocational Education Commission, said: “The Office of the Vocational Education Commission would like to thank Samsung for creating this project and is delighted that the company has given importance to the development of skilled labor, especially technicians, who are in short-supply at this moment. At present, major industries in Thailand need skilled workers to drive the country’s economy toward Thailand’s 4.0 goal. This collaboration with Samsung is very helpful in giving students real internship experiences, which enable them to learn how to solve real problems in the world of work.”

The award recognizes individuals who have made significant technical contributions to the continuing innovations in mobile broadband technology and is presented by 3GPP, a global initiative formed to develop technical specifications for the latest mobile broadband standards such as LTE and 5G. An estimated 2,000 researchers are part of 3GPP working groups, and the Excellence Awards are given to up to four individuals each year.

Basavaraj Pattan was recognized for his contributions in the field of mission-critical communications technology and 5G service API platform. Mission-critical communication networks are systems built and designed to guarantee robust, fail-safe and secure communications for use by first responders in case of public emergencies.

Basavaraj Pattan, engineer at Samsung R&D Institute India and recipient of the 2018 3GPP Excellence Award

The impact of Basavaraj Pattan’s expertise is recognized as significant in developing the optimal technical specifications in system networks and devices used in public emergencies, enabling communications through voice calls, texts, videos as well as live broadcasts during events such as natural disasters. His contributions have had positive impacts on Samsung’s ability to deliver mission-critical communication devices to agencies in the U.S. and the U.K.

“It is an honor to receive this coveted award; it demonstrates the excellence of Samsung’s contributions to 3GPP standards”, said Basavaraj Pattan.

This is the fifth time a Samsung employee has received this prestigious award. Past awardees from Samsung include Gert-Jan van Lieshout (2013, SRUK), Himke van der Velde (2014, SRUK), Ricky Kaura (2015, SRUK) and Aris Papasakellariou (2017, SRA).

“Samsung employee receiving this recognition reflects our journey towards Advanced R&D, and our company’s commitment to broadband mission-critical services and a robust platform for 5G services” said Dr. Aloknath De, CTO in SRI-B.

This photo was taken at the 3GPP Excellence Award ceremony following a SA (Service and System Aspects) 6 Working Group meeting in India. From left to right: Suresh Chitturi, Chairman of 3GPP SA 6 Working Group, Basavaraj Pattan (Awardee), David Chater-Lea (SA6 Vice-Chairman), and Alan Soloway (SA6 Vice-Chairman)