In an age when bigger, thinner, and faster define the devices of today, renowned French designers Erwan and Ronan Bouroullec take a different approach to television design.
Serif TV, which the brothers developed in collaboration with Samsung, boasts a bold, wide frame and minimalist design that naturally melts into its surroundings without being overly dominant. Like the television, its parts and the packaging that contains it are just as simple and refined, as seen in the unboxing photos below.
Serif TV’s eye-appealing packaging hints at the minimalist design of the product inside.
Even the box is different—clean and elegant with little very little product description. After all, it’s what’s on the inside that matters most.
The clear, black screen and bordering frame of the TV give the impression that the device is a high-end decorative item more so than a home appliance.
The 32-inch “Medium” model of Serif TV is one of three size options that users can choose from to suit their preferences.
The eye-catching attributes of Serif TV extend beyond the television itself. Even the designs of the accessory kit, user manual and stand packaging are consistent with the Bouroullecs’ concept of minimalism.
The functions of Serif TV are easy to understand, even without instructions. However, should users be curious about the hidden features of the television, they can consult the user manual.
The remote control has also been designed to be a tasteful device that is at once familiar and entirely unique.
Another accessory that draws attention is the television’s stand, which works in unison with Serif TV’s design.
Serif TV features a striking frame, which when viewed from the side looks like a stylish capital “I” in a serif font.
Serif TV can be self-installed in just five minutes. Simply screw the stand into the four corners of the television for hassle-free set-up.
Serif TV can be placed anywhere, such as on a table or desk, but the long, spindly legs of the stand let it blend more naturally into the interior space.
The flat, shelf-like top of Serif TV allows for greater interaction with other objects, like vases, books and other decorative items.
A woven fabric panel is incorporated on the rear of the device to conceal the connectors, making Serif TV attractive from all angles.
Serif TV boasts two HDMI ports, two USB ports and can connect to one’s mobile device for displaying content. The 3.5-millimeter audio port allows for the connection of headphones or a high-end sound system. The TV is also compatible with Bluetooth speakers and has screen mirroring capability.
Although modern televisions require multiple cables and connectors, the Bouroullecs cleaned up the look by using as few wires and ports as possible without affecting Serif TV’s functionality.
The Bouroullecs designed the Serif TV to be something simple, natural and inviting—from the frame and the interface of the device down to its parts and the packaging that contains them all. In doing so, Serif TV is not just a television, but instead a meaningful device for the spaces we live in.