Samsung Helps People See the World in a New Light

The vivid colors of a garden in full bloom, a landscape at sunset – colors give depth and interest to everyday experiences. But these aren’t experiences that everyone can enjoy in the same way. People with normal vision can usually perceive millions of color shades, while those suffering from CVD can only see a few thousand, and colorblind people only see a few hundred.

Some 300 million people are affected by Color Vision Deficiency (CVD) – the inability to recognize the full spectrum of color seen by people with normal vision. For those who suffer from CVD, it can affect lifestyle, and in some cases, it can limit a person’s ability to pursue his or her dreams. To help those affected, Samsung has created a solution that can help CVD sufferers as part of its “Launching People” campaign – Samsung’s global brand campaign that started in 2013 to show how Samsung technologies enrich people’s lives.

Samsung has partnered with Colorlite, a Hungarian company that manufactures the innovative Colorlite color correction glasses, on an app that identifies CVD. Called SeeColors*, it can then adjust compatible TVs to allow viewers with CVD to enjoy a better viewing experience with more optimized colors.

The SeeColors app works on smartphones and Tizen-based TVs to first identify the type and level of CVD of the user. It then connects to Samsung Smart TVs to recalibrate the screen based on the user’s specific CVD tests. By creating the solution with Colorlite, Samsung can apply the technology for the first time to TVs and smartphones. With Samsung’s market leadership in both smartphones and TVs, it is a partnership that’s producing fantastic results. The SeeColors app partnership is a huge development that will help make TV entertainment more inclusive than ever—for all vision abilities.

The SeeColors Smart TV application is pre-installed on every 2016 Samsung SUHD TV, while the mobile app is available in Hungary, Romania and Bulgaria via Google Play and the Galaxy App Store for Samsung Galaxy smartphones**.

To find out more about #SeeColors, please visit the following:

• Hungary: http://www.samsung.com/hu/launchingpeople/
• Romania: http://www.samsung.com/ro/launchingpeople/
• Bulgaria: http://www.samsung.com/bg/launchingpeople/

* This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.
** #SeeColors mobile app is downloadable to the following Samsung Galaxy smartphones: S6, S6 edge, S6 edge+ and S7, S7 edge.