Samsung Electronics today announced a multi-year partnership with Instacart, collaborating to add a new and convenient way for consumers in the U.S.¹ to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.² Through the integration of Samsung’s proprietary food recognition technology (AI Vision Inside³) together with Instacart’s advanced product-matching API,⁴ the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers.

Starting with 2025 Bespoke refrigerator models with different types of screens — including the 32” AI Family Hub+ and the new 9” AI Home — and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” said Daniel Danker, Chief Product Officer at Instacart. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers.”

The new Instacart experience will also roll out to existing AI Family Hub+ units (equipped with AI Vision Inside) via over-the-network (OTN) firmware updates during 2025.⁵ This is another example of Samsung’s Smart Forward updates, which provides added value to our consumers by enhancing the appliances they already own. The partnership with Instacart is the latest step forward in Samsung’s journey to add value to the user experience by working hand in hand with other forward-thinking technology leaders.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

¹ Only available in Instacart serviced areas. To check if Instacart grocery shopping is available in your area, please visit www.instacart.com
² List of refrigerator models applicable is to be determined. Wi-Fi connection and both Samsung account and Instacart account are needed.
³ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
⁴ An application programming interface (API) allows different software applications to communicate and work together.
⁵ Update schedule and list of applicable refrigerator models are to be determined. The firmware update will be available on compatible, legacy refrigerator units.

“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

▲ Samsung Food

Benefit From Customized Food Experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service³ of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalized meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub screen⁴ without AI Vision Inside — the internal camera that recognizes food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalizing each plan based on the ingredients in users’ Food Lists, prioritizing those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to add on the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

▲ Samsung Food’s Search with Items from User’s Food List

Reach Health Goals With Personalized Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans,⁵ delivering weekly recipe and snack recommendations based on users’ nutritional needs,⁶ chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customizable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

▲ Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,⁷ Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

¹ Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.
² As of July 2024.
³ $6.99 per month
⁴ All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.
⁵ This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food
⁶ Nutrition goals are set and recommended based on research and studies done by various organizations such as The World Health Organization (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).
⁷ The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

Samsung Electronics today announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator. Available first in Thailand from late March, the new refrigerator will expand to regions all over the world by the end of the year.¹ The Bespoke TMF refrigerator combines elegant design with a full range of Bespoke color and texture options to help give every kitchen a unique and stylish decor. Equipped with the latest in freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.

“These days, customers expect appliances to go beyond their basic functions,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “With a wide choice of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.”

Flat Door Design With a Range of Expressive Colors for a Unique, Stylish Look

The Bespoke TMF refrigerator’s flexible design options help customers realize the unique aesthetic of their kitchen. With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta.²

To complement this range of colors and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way. With recessed handles and a smart, refined design, the Bespoke TMF refrigerator enriches color schemes and fits in seamlessly with existing kitchen furniture.

Effortless Energy Saving With AI Energy Mode

SmartThings Energy’s³ AI Energy Mode⁴ uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy.

Users can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences.

If an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7%⁵ with just the press of a button.

Optimal Fresh+: Locking in Freshness and Flavor Through Innovative Technology

The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct modes of refrigeration and can keep food fresh for up to twice as long as standard cooling.⁶

Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes — Fridge, Meat & Fish, Soft Freeze and Power Cool — are designed to store different food types efficiently and optimally.

The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.

With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator lets users store all kinds of foods flexibly, making the storage of numerous food types simpler and more convenient.

More Space Inside, Same Size Outside With SpaceMax

To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF refrigerator comes with 20 liters more storage capacity than previous models with no extra exterior bulk.⁷

The Bespoke TMF refrigerator is designed with special SpaceMax technology that uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.

To learn more about the innovations the Bespoke TMF refrigerator delivers in freshness and connectivity and the freedom it offers users in terms of color choice and appliance management, visit Samsung.com.

¹ Launch markets for the Bespoke model include Arab Emirates, Ghana, India, Indonesia, Israel, Jordan, Kazakhstan, Morocco, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Turkey, Ukraine, Vietnam in the first half of 2023, followed by Italy in the second half of 2023.
² Color options listed based on South East Asian markets. Available color options may vary depending on region.
³ SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include air conditioners, air purifiers, clothes dryers, cooktops, dishwashers, energy meters, hoods, microwave ovens, refrigerators, TVs (from June 2022), vacuum cleaners and washing machines.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Available for specific models through a Wi-Fi update. Energy usage is reduced by optimizing the compressor speed and operation and adjusting the fridge temperature. Results are based on internal testing and may vary depending on the usage condition and patterns.
⁶ Testing by Samsung Electronics. Data was provided to Intertek who assisted Samsung in interpreting the data in accordance with Samsung’s project plan. Tested on RT47CB668422ST and based on analysis of the aerobic plate count (APC) of sample foods after storage in the test units. Applies when set to Soft Freeze (knob MAX & temp. display 1℃), compared to Fridge room (2℃) in the fridge compartment. Results may vary depending on freshness, usage conditions and other factors before storage.
⁷ Based on the RT6300C(RT47) compared with the RT6000K(RT46) models.

Samsung Electronics today showcased innovations that raise the bar for sustainable, smart and personalized living at the Kitchen & Bath Industry Show (KBIS) 2023 in Las Vegas, Nevada.

Bespoke appliances have quickly grown in popularity since they were introduced to the U.S. market in 2021, with Bespoke refrigerators as the centerpiece. The ever-expanding line now includes full kitchen packages, laundry and floor care products.

This year, Samsung is offering Bespoke customization to the built-in cooking category and also introducing new refrigerator models. With the new additions, Samsung aims to continue to help make energy savings a seamless part of everyday life, enhance SmartThings’ connected services in more ways and empower more personalized experiences in 2023.

“Sustainability, connectivity and personalization are top of mind for today’s homeowners and homebuyers,” said Ik Soo Choi, EVP and Head of Sales and Marketing Team of Digital Appliances Business at Samsung Electronics. “We’re excited to be back at KBIS to showcase how our products inspire people to create sustainable living spaces that truly reflect their personal style, with connectivity that empowers new ways of living.”

Unlock Everyday Sustainability

By integrating energy efficiency and connected technology into more appliances and in more ways, Samsung is helping make sustainability a seamless part of daily life.

At KBIS, Samsung will showcase efforts to enhance sustainability throughout the product life cycle — from production to distribution, use and disposal — and highlight the added energy savings that come with its SmartThings Energy¹ service. The service delivers easy-to-understand information about your smart home energy usage, as well as tips to help you save more power. Its intuitive AI Energy Mode² automatically optimizes settings to reduce the amount of energy consumed by connected Samsung appliances,³ making it easy to maximize energy savings and help lower your home’s energy costs. This includes up to 15% savings for compatible refrigerators,⁴ up to 20% for compatible air conditioners⁵ and up to 35% for compatible washers⁶ on select cycles.⁷

For its efforts with SmartThings Energy, Samsung has been awarded the industry’s first mass-market Smart Home Energy Management Systems (SHEMS) certification by the U.S. Environmental Protection Agency (EPA). The EPA has also awarded Samsung 260 ENERGY STAR® certifications, including 43 “Most Efficient” recognitions.⁸

KBIS attendees can also learn more about the new Less Microfiber Cycle and Filter, the former of which cuts microplastic emissions during laundry by up to 54%.⁹ Now available in Europe, the cycle will roll out to compatible washers in Korea from February this year and in the U.S. soon.

Empowering More Personalized Experiences With Advanced Connectivity

In 2023, Bespoke appliances will deliver more personalized experiences with connectivity to help make daily life more convenient and productive. At KBIS, Samsung will highlight how its SmartThings services are transforming the way people interact with appliances by creating more intuitive and seamless experiences that bring calm to our connected world.

The six SmartThings services on display — SmartThings Energy, Cooking, Pet Care, Clothing Care, Air Care and Home Care — add new levels of convenience and efficiency to daily life. Together, these services make managing smart homes simple by catering to consumers’ diverse needs. This is especially true in the kitchen, where SmartThings Cooking offers a more personalized take on meal preparation that considers users’ health goals and what they have in their fridge. It works seamlessly with the new Bespoke AI Oven to sync recipe recommendations with cooking settings while Samsung Health integration helps users keep track of their diet for healthier living. The oven also includes cameras that allow it to optimize cooking settings using food-recognition technology and let users create time-lapse videos of food cooking to share on social media.

Also new to the kitchen, the Bespoke 4-Door Flex Family Hub+ refrigerator features a 32-inch, bezel-less full HD display that is perfect for multitasking. The larger screen makes using SmartThings services a breeze and streamlines everything from entertainment to home management by allowing users to view multiple apps at once. This means users can take advantage of Samsung TV Plus’s picture-in-picture function to tune in to more than 190 free channels¹⁰ while adding items to their shopping list, following along to a recipe video, managing the family calendar and more — at the same time. The screen is also perfect for displaying family photos or artwork from around the world using services like Google Photos and Atelier, respectively. The new SmartThings Dashboard also takes advantage of the larger screen to make households’ smart home controls easily accessible.

Bringing Bespoke to Life

Samsung is encouraging consumers to explore the next level of customization with new Bespoke products and immersive experiences. These include both MyBespoke¹¹ as well as a new interactive showroom experience known as Bespoke Home Virtual.

MyBespoke offers endless possibilities for personalization, allowing you to personalize your Bespoke refrigerator with original designs, artwork or your favorite photos for the first time. You can design your one-of-a-kind MyBespoke fridge panels for one or two French Doors and Samsung will deliver them directly to your home.

Create your own design when you purchase a Bespoke refrigerator from Samsung.com and simply swap out your existing Bespoke French Door fridge panels with your custom MyBespoke designs. To complement your top doors’ custom designs, you can choose to outfit your fridge’s lower doors with a variety of bold, bright or neutral Bespoke colors in glass or metallic finishes.¹²

KBIS attendees can also immerse themselves in Bespoke Home Virtual, a virtual simulation that takes them on a journey through a true-to-life Bespoke showroom. Within the experience, participants can customize the colors, materials and finishes across Bespoke appliances, including kitchen packages and laundry products. They can also interact with these digital appliances to experience their usability and view their interiors.

All of these innovations and more will be on display at Samsung’s KBIS exhibit, located at Booth W4301 in the Las Vegas Convention Center. For more information, please visit www.samsung.com.

¹ Available on Android and iOS devices. Wi-Fi connection and a Samsung account are required.
² AI Energy Mode availability depends on location. Product launch schedule may vary.
³ Product schedule may vary. AI Energy Mode will roll out for refrigerator models as an Optical Transport Network (OTN) update in May 2023.
⁴ Available on specific models from May 2023 through a Wi-Fi update. Test results based on a comparison of the U.S. models’ factory setting temperatures with and without AI Energy Mode. Results may vary depending on usage conditions and patterns.
⁵ Based on internal testing of the U.S. models. Results may vary depending on the user’s actual environment and usage patterns.
⁶ Based on internal testing on the WF8900B model with an 8lb IEC except for Small Load cycle (4lb IEC). Results may vary depending on actual usage conditions.
⁷ Can be applied to Heavy Duty, Small Load, Towels and Power Rinse courses only when the selected washing temperature is “hot.”
⁸ As of November 2022.
⁹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
¹⁰ Samsung TV Plus is available in the United States and South Korea. Number of channels may vary by location.
¹¹ Service is limited to U.S. market.
¹² For more information on Samsung MyBespoke terms and conditions, visit: https://www.samsung.com/us/home-appliances/bespoke/refrigerators/mybespoke/terms-and-conditions/.

In order to provide partners, media and consumers alike with a truly hands-on look at the company’s latest Bespoke Home innovations, Samsung Electronics is putting on a dedicated showcase in order to kick off CES 2023 in style.

The Bespoke Home 2023 lineup of home appliance products combines cutting-edge technologies with true aesthetic customization to meet any user’s preferences, setting a new standard for personalized, smart home living. At Samsung’s showcase, visitors are able to learn more about the interconnectivity of the latest lineup at the BESPOKE Home zone and experience a fully integrated device and appliance home system using IoT solutions in the SmartThings Home zone. Visitors can also view personalized kitchen concepts in the MyBespoke zone, showcasing a variety of Bespoke refrigerators with widely customizable panels, and can catch a glimpse of the latest products available in Latin America in the Latin America line-ups zone.

Read on for a detailed look at Samsung’s Bespoke Home Private Showcase at CES 2023, where the company is presenting visitors with the very latest in home appliance innovation.

▲ Samsung has introduced its Bespoke Home Private Showcase at CES 2023 held in Las Vegas. In the BESPOKE Home zone, visitors can see and experience the lineup of Bespoke home appliances up close.

▲ Users view a modern, revamped kitchen concept in the BESPOKE Home zone.

▲ The new Bespoke 4-Door Flex Refrigerator with Family Hub+, offered on a 32-inch, bezel-less FHD screen with more than double the screen area of the previous model, has been upgraded to allow users to view videos, photos and artworks more vividly.

▲ Visitors experience the new Bespoke 4-Door Flex Refrigerator with Family Hub+.

▲ All home appliances such as Family Hub+ refrigerator and washer are connected through SmartThings. People can monitor and control connections between devices on the Family Hub+ refrigerator.

▲ Bespoke refrigerators provide customized experiences with personalized panel designs, colors and materials according to users’ preferences. In the MyBespoke zone, visitors can take a peek at the various unique panel designs of Bespoke refrigerators, including the limited edition Bespoke Disney Collection that features characters loved by people around the world.

▲ Samsung’s MyBespoke service was showcased at the event. The service allows users to change the design of their fridges’ panels by uploading family photos or favorite artworks using their smartphones.

▲ Visitors try using the MyBespoke service, allowing them to display photos on the Bespoke refrigerator panel from their smartphone.

▲ The Auto Open Door function, featured on the Bespoke Side-by-Side refrigerator, opens automatically upon touching the door sensor, allowing you to easily open the door when you are cooking or holding ingredients.

▲ Visitors listen and experience the Auto Open Door in the zone.

▲ The Beverage Center in the Bespoke refrigerator is equipped with an AutoFill Water Pitcher that automatically fills and holds up to 1.4 liters of water and a Plumbing Water Dispenser that provides cold, refreshing water on demand. The Autofill Water Pitcher also comes with an Infuser, providing users with naturally flavored water or tea at any time.

▲ The Bespoke AI Washer with AI OptiWash automatically adjusts the amount of water and detergent inside the drum while also adjusting the soaking, rinsing and spinning times continually during the cycle. The function also detects the softness of the fabric and the level of soiling in each load, providing perfectly clean laundry every time.

▲ In the Latin America Line-ups zone, various home appliances, such as Bespoke AI washer and dryer and Bespoke Jet available in the region, were on display.

▲ Global partners view various Bespoke home appliances at the Bespoke Home Private Showcase, ahead of the openings of CES 2023.

Samsung Electronics today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe,¹ the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters², while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side³ that instantly opens the door with a simple touch.⁴ This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,⁵ BPA-free⁶ AutoFill Pitcher⁷ provides easy access to refreshingly cold filtered water anytime. It also features a built-in infuser⁸ that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,⁹ meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry¹⁰ is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone¹¹ brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable and shields it from harmful UV rays.¹²

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,¹³ SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.¹⁴

SmartThings Energy¹⁵ support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

¹ Launch markets include the U.K., Germany, Italy, France and Benelux.
² Fridge capacity: 393L; freezer capacity: 412L.
³ Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.
⁴ Door automatically opens to about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
⁶ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
⁷ Exclusive to refrigerator model.
⁸ To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.
⁹ Exclusive to freezer model.
¹⁰ Exclusive to the refrigerator model.
¹¹ Exclusive to wine cellar model.
¹² Based on internal tests.
¹³ Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹⁴ Food pairing service is available in certain countries.
¹⁵ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus¹ now offers more than 190 free channels,² while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors³ and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,⁴ featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water⁵ at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria.⁶ Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings,⁷ helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023⁸ and will be subsequently launched globally.⁹

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven¹⁰ makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.¹¹ Using an internal camera and powerful AI,¹² the oven’s Sense Inside¹³ feature — the first food recognition and burn detection¹⁴ AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.¹⁵

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

¹ Samsung TV Plus for the Bespoke 4-Door Flex Refrigerator with Family Hub+ is currently only available in Korean and U.S. markets.
² Channel offerings are updated monthly. Total number of channels may change in January of 2023.
³ Color options may vary by region.
⁴ The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ To produce flavored water, the Infuser should be filled with your preferred fruits or herbs before using it.
⁶ Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
⁷ * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will display a notification before activating the saving algorithm in both “Maximum mode” and “Custom mode.”
⁸ The Bespoke Top-Mounted Freezer Refrigerator’s availability excludes the U.S. market.
⁹ Features may vary by region.
¹⁰ Features may vary by region.
¹¹ EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.
¹² Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹³ Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.
¹⁴ The probe method in burn detection is out of the verification scope.
¹⁵ European model recognized 106 dishes.

While the preparation that comes in anticipation of these festive events may seem daunting, Samsung Electronics home appliance users need not fear, as their devices come with a range of intelligent and helpful functionalities to reduce the time you spend organizing and increase the time you spend enjoying this season with the people you love the most.

Read on for some top tips on how to best use your Samsung home appliances to help make the most out of this end-of-year season.

Take the Stress Out of Holiday Cooking With Bespoke’s AI Oven and Refrigerator

Whether you’re a pro in the kitchen or solely bust out your culinary skills for big family gatherings, preparing a full holiday meal is always slightly nerve-wracking. The Bespoke AI Oven is here to take the stress out of putting together a full meal spread thanks to its intelligent functionalities.

The Bespoke AI Oven’s camera identifies the food inside it and gives recommendations for cooking modes, temperature, timings and even burn notifications as your dishes cook — so if you’re busy catching up with friends, there’s no need for you to have to worry about overcooking your centerpiece dish.

Furthermore, if you’re stuck with exactly what food to prepare during the holiday season, SmartThings Cooking can provide recommended recipes tailored to your event, cooking ability and even the dietary requirements of the holiday party. Looking for some inspiration as to what to do with all that leftover turkey? SmartThings Cooking has the answer for you.

Part of the prep for big holiday meals is even bigger shopping trips and worrying about how to keep that prize cut of meat at its best in a packed refrigerator can be a real downer on your festive spirit. Your Bespoke refrigerator comes with FlexZone in its flexible storage drawer that offers five different temperature settings so you can store your various foods and drinks at the optimal temperature.

What’s more, while you’re keeping busy in the kitchen, you can enjoy the mood set by the colorful, customizable panels of your Bespoke refrigerator as you jam out to festive music and truly get into the holiday spirit.

Stay Stick and Span With Bespoke’s Intelligent Cleaning Appliances

During the end-of-year season, you’re sure to come across a plethora of celebratory gatherings — be it a work party, a family gathering or just a fun night out in your hometown. With so many different events, keeping your favorite outfits clean and neat might seem like a chore, but with the Bespoke AI washer, you don’t need to worry about fiddling with your washing machine to ensure everything is ready exactly when you need it.

The Bespoke AI washer’s AI OptiWash mode detects the weight and the level of soiling of the fabric in each load and intelligently optimizes the water and detergent amounts inside the drum while also adjusting the washing time for the best laundry results as quickly and as efficiently as possible.

Furthermore, for that prize cashmere sweater you’re saving for your customary holiday photoshoot with your loved ones, the Bespoke AirDresser is the perfect tool to ensure it stays clean, neat and out of harm’s way before it goes in front of the camera.

Finally, once the party’s over and the guests have all gone, the task of cleaning up the mess from partygoers and festive decorations alike can seem like the last thing in the world you want to do at the end of a long day. The Bespoke Jet, with its 99.999% Multi-layered Filtration System, is able to trap 99.999% of dust particles,¹ allowing you to clean up your house in no time, and thanks to its All-in-One Clean Station, you don’t even need to worry about emptying the vacuum so you can focus on making special memories instead of cleaning up after them.

Stay Cozy, Smarter, With Samsung’s Smart Heating System

Along with wintertime in the Northern Hemisphere comes dropping temperatures and long, quiet nights, and with family members from far away coming to stay, it’s more important than ever that you’re able to relax properly at the end of a busy day in a quiet and sufficiently warm home.

Samsung’s Eco Heating System² is able to quickly heat your house to your desired temperature and make sure you’ve got enough water to go around. The single, fully-integrated heatpump system is not only able to provide you with comfortable temperatures during the winter months, but its low noise output means that you can enjoy a true silent night after a long day of festivities with no need to worry about your important rest time being disturbed by a noisy heating system.

Thanks to these and other such intelligent features of Samsung’s home appliance lineup, you can take the stress out of this festive season and focus instead on what is often referred to as the “most wonderful time of the year” and all the special moments that come along with it.

Be sure to stay tuned to Samsung Newsroom for all the latest on Samsung’s intelligent home appliances.

¹ Test based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Available for specific models in Europe

To display the unique features and accomplishments of the Bespoke product series, Samsung Newsroom is highlighting the ways Bespoke appliances are being showcased and celebrated in countries around the world. From unique and breathtaking new designs to innovative and expanded functionalities, Samsung Bespoke appliances are taking the world by storm.

New Ways To Customize Your Home in Singapore

▲ Various designs from the Samsung Bespoke Disney Collection

Bespoke appliances in Singapore are blending whimsical designs to offer customers a unique and playful concept for their homes. In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year. The collection features Samsung appliances with designs of some of Disney’s most well-loved characters, giving Singapore consumers the ability to add a touch of childhood wonder and nostalgia to their home’s design.

Celebrating Innovation and Diversity in Indonesia

▲ Samsung Bespoke 4-Door Flex Refrigerator featuring the “Reimagine Indonesia” design by illustrator Rachel Ajeng

In celebration of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while also taking pride in their Indonesian roots.

Presenting Unlimited Design Possibilities of Bespoke in South Africa

▲ (From left to right) The four #MyBespokeChallenge candidates: Keneilwe Mothoa, Zwelibanzi Nzuza, Maresa Maartens and Mbali Maseko

Samsung’s Bespoke Home Challenge in South Africa will once again take place to showcase the unlimited design possibilities of Bespoke appliances. For two weeks, contestants will build their ideal kitchen and living space. Four finalists have already been selected, and the contest’s winner will be announced early in 2023. The challenge will give a platform to users’ creativity and innovation and allow participants to create their dream home design using the ultra-customizable and sleek Bespoke series.

Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a Bespoke refrigerator design contest. Of the 1,114 works that were submitted, about 28,000 people voted online to select the top ten finalists. Samsung held an onsite #BESPOKERendezvous party and award ceremony where Cho Kyung-min’s water-inspired design, “Floating Rings,” was selected as the final winner.

A New Level of Personalization in the U.S.

▲This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs.

With Bespoke, true customization is more than choice — it’s also about self-expression. Within the U.S., Lowe’s and Samsung teamed up to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal styles. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are exclusively available at Lowe’s while supplies last.

▲ The three custom refrigerator panel styles, created by artists Alexa Meade, Amber Vittoria and Domonique Brown, available now exclusively at Lowe’s while supplies last.

These panels are designed by three distinctive artists: Alexa Meade, Amber Vittoria and Domonique Brown. Each edition incorporates the artists’ signature styles and distinct points of view, allowing American shoppers to let their own personal styles shine through.

▲ MyBespoke custom design panels allow users to personalize their Bespoke refrigerator according to their preferences.

What’s more, Samsung is also launching new MyBespoke panels that will allow consumers in the U.S. to tailor their Bespoke refrigerators to match their daily lives. The panels, which will be introduced to the market soon, allow consumers to display their favorite artwork, family photos, creative design and more on the customizable French doors of the Bespoke refrigerator. To complement the personalized design they select, consumers can also choose from various colors and finishes, allowing them to create a one-of-a-kind refrigerator unique to their home.

Redefining Art and Auctions in Poland

▲ A Samsung Bespoke refrigerator with an illustration of the Chateau de Fontainebleau from French artist Thibaud Hérem was auctioned on September 26 at the DESA Unicum in Poland.

In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a Samsung Bespoke refrigerator featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winning bidder and considered a piece of applied art. The proceeds earned from the refrigerator will be donated to Friends of the National Museum in Warsaw Association to build a new collection for the museum and the “Self-Portraits XXI,” a project that supports contemporary Polish artists.

A Flagship Store Centered Around You in Mexico

▲ Visitors to the first Bespoke Home flagship store in Mexico can experience a variety of Bespoke products at once, including refrigerators and washing machines.

▲ From simple yet elegant colors to bright and eye-catching designs, customers in Mexico can enjoy a revamped home design thanks to Bespoke appliances.

Samsung continues to bring its Bespoke appliances to customers around the world through the successful opening of its Bespoke Home flagship store in Mexico City, making Mexico the first country in Latin America to launch the series. The new flagship store is located in the Centro Comercial Perisur, one of the biggest shopping malls in the country, with an average visitor count of 2 million people a month. The store offers a wide range of Bespoke Home appliances, including refrigerators, ovens, washing machines and more, making the store the one-stop shop for users’ home appliance needs. Visitors can also experience Samsung’s SmartThings, allowing them to fully experience an expanded and personalized home via a fully integrated home system.

Recognizing Innovative Excellence in Australia

▲ Three of Samsung’s Bespoke Home appliances were awarded gold in the Product Design category at the 2022 Australian Good Design Awards.

At the 2022 Australian Good Design Awards, three of Samsung’s Bespoke Home appliances — the Bespoke Cube Air Purifier AX53, Bespoke refrigerator and Bespoke AirDresser — won gold in the Product Design category. This award recognizes the impressive innovation and top-notch design of products that improve the lives of Australians. The Australian Good Design Awards are considered the highest honor for design and innovation in the country, attesting to the creativity and reliability of Bespoke appliances.

Explore Real and Virtual Worlds in Korea

▲ Consumers in Korea can experience Bespoke products using the Bespoke Home Meta service.

Consumers in Korea can enjoy Bespoke products both in real life and in the metaverse. Samsung has launched its new Home Meta service in Korea, a metaverse-based 3D experience that allows users to choose and experience Bespoke products in an environment similar to their homes. Users can choose the exact model and color they desire, view products not available in stores and simulate how the appliances will appear in their house using the virtual service.

▲ Bespoke Studio offers a 3D virtual tour based on Samsung’s flagship Bespoke showroom.

In the U.S. and other regions, users can access the Bespoke Virtual Showroom, an online flagship that takes them on a virtual journey through a true-to-life Bespoke showroom. This experience lets customers explore, customize and purchase Bespoke products, allowing users from all over the world to come together and share their passion virtually.

Bespoke — A Global Sensation

All across the globe, Samsung delivers Bespoke appliances that both meet users’ evolving needs and provide stylish, customizable design options that suit the tastes of its customers in every country. As it continues to expand the capabilities of home appliances, Samsung will work to ensure that its Bespoke Home lineup is reliable, high-quality, innovative and — above all — centered on the user. For more worldwide news about Bespoke, stay tuned to Samsung Newsroom.

AI Energy Mode, a power-saving feature from Samsung’s SmartThings Energy, is exactly this kind of solution. AI Energy Mode is powered to bring all manner of positive changes and handy solutions to the household, cutting costs and making life smoother at every turn, and its diverse features, such as AI Ecobubble, cover a broad range of household areas.

Using AI-enhanced systems to weigh laundry loads, set defrosting cycles and estimate electricity bills, AI Energy Mode intelligently keeps track of all kinds of variables. When a refrigerator door is opened or a room’s temperature dips, SmartThings’ algorithm takes notice and responds, building a bigger picture of household usage patterns and passing the savings on to users.

Impressive savings in energy and cost have been recorded across the board, taking stress off the consumer and the environment alike, and this is just the beginning of Samsung’s vision of truly efficient, eco-conscious homes. Samsung’s intention is to make all of its key household appliances Wi-Fi enabled and SmartThings compatible by 2023, while its Net Zero Home project, in partnership with Qcells, is aimed at creating the holistic home of the future today, with SmartThings storing and managing renewable energy from inbuilt solar panels.

* Internal testing specifications have been revised on January 31, 2023 to provide more accurate information.

It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings¹ IoT solutions.

To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.

“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”

The #YouMake campaign will roll out across eight countries² by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.

¹ While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.

² The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.

Samsung Electronics recently rolled out its #YouMake campaign, a campaign centered around customizing the color, design and even the combination of your Samsung products according to your lifestyle.

From refrigerators and TVs to smartphones and smartwatches, you can now make your Samsung experience your own across the full range of the company’s products. Going beyond simply expanding the product options available, this campaign lets you enjoy customized and connected product experiences through the Internet-of-Things (IoT)-powered SmartThings platform.

The #YouMake campaign empowers consumers to take the lead in customizing their own product experiences however they want. Samsung Newsroom has explored how the #YouMake campaign can transform different spaces in your home through combinations of different devices to help you embrace your individuality, so read on to discover how this campaign can inspire you to discover seamless product experiences that are truly tailored to your lifestyle.

#Scene 1, Transform Wherever You Work Into A Home Office

Due to the pandemic, the traditional ideas of how and where we work have fundamentally changed. Today, many people work from home or operate on a hybrid schedule, which combines working from home and commuting to the workplace. Now, #YouMake offers another opportunity to revolutionize how we approach the way we work at home. By connecting your smart devices through SmartThings, workers can create a new home office culture by breaking the stereotype that “work equals computer.”

Through #YouMake, you can start the day by working in your study with your Smart Monitor M8, but then step into the living room for a conference call using your Neo QLED TV. With its large screen, you can get a vivid sense of being in a meeting with your colleagues, as you easily read the meeting agenda and clearly see your coworkers’ faces. For materials that need to be shared during the meeting, you can quickly share them through your Galaxy S22.

With the SmartThings’ screen compatibility and connectivity features, including file sharing, you can choose the best products to use for different tasks in a simple, unified way.

#Scene 2, Customize Your Home With Design That Speaks to You

Your home is the one space that truly reflects your personality and style. Just like how you would select the wallpaper and furniture to decorate your home, you can now customize the colors and finishes of home appliances and electronics, such as your refrigerator, TV and smartwatch.

You can easily sync your style and your devices across your home with the #YouMake campaign.

For instance, if you’ve already chosen Bespoke Refrigerator panels to match your kitchen’s bright, pink-hued wallpaper, you can add a further splash of color to your home by installing The Frame and choosing bezel colors that coordinate with the Bespoke Refrigerator.

When having guests over, you can then select the perfect painting for any special occasion and display it with The Frame. You can also opt for a Galaxy Watch strap and watch face in matching colors for a stylish look that meets any dress code.

#Scene 3, Make Any Get-Together a Night To Remember

With the #YouMake campaign, you can transform wherever you are into a movie theater or a pumping party scene. The Freestyle, a lightweight and easy-to-carry portable screen, can display a large movie screen or provide mood lighting for parties. Simply turn on Ambient Mode on The Freestyle to display images that elevate the atmosphere and transform the vibe of the party.

If you’re in the mood to stream a video from your favorite OTT platform, you can also connect The Freestyle to your Galaxy S22 using the Tap View feature to utilize the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.

Samsung is offering consumers the opportunity to take the lead in tailoring their product experiences to fit their lifestyles. Learn more about these compelling connected device experiences by following Samsung’s #YouMake campaign.

Samsung Electronics today announced the global launch of the Bespoke French Door Refrigerator, beginning in the United States and expanding to regions across the world by the end of the year. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 12 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“The launch of our Bespoke French Door Refrigerator expands the consumers’ choice for types of refrigerators by bringing the customization and convenience Bespoke users know and love,” said Hyesoon Yang, Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining spacious capacity with a customizable design that maximizes flexibility in the kitchen, this expansion of the lineup will empower more consumers to experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colors and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to personalize to their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 12 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless, Tuscan and new Emerald Green.

Convenient Features Maximize Performance 

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavored water. As soon as it is placed inside the fridge, the dishwasher safe¹ and BPA free² Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavored beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs (4.5kg)³ — twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone⁴ helps keep foods fresher for longer by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easier for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods longer at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry,⁵ meanwhile, is a dedicated drawer that allows families to store much more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it even easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to watch Samsung TV Plus, listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.⁶ View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub also allows consumers to access key Amazon⁷ services right from their refrigerator. Families can talk to Alexa, listen to Amazon Music and Audible, read Kindle books and even replace their fridge’s water filter with Smart Reorders.⁸

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

¹ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

² Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

³ Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

⁴ This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

⁵ New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

⁶ Wi-Fi connection required.

⁷ Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada, UK, Australia, New Zealand and India soon.

⁸ A Wi-Fi connection and Amazon account are required. A Samsung account is required to use Smart Reorders. To use Smart Reorders and Alexa services to buy water filters, you must activate the Alexa service in the Family Hub. Amazon tracks water filter usage data allowing Alexa to notify you when it is time for a replacement.

This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Adding New Dimensions to the Bespoke Experience

Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances were transformed into statement pieces as these artists explored the limits of Bespoke’s customizability. French illustrator Hérem took inspiration from European architecture, while U.S. pop artist Rementer highlighted diversity with colorful portraits of communities, and HAY developed custom-blends of colors inspired by natural food ingredients.

“Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art,” said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics. “It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.”

Finding Inspiration in Everyday Moments

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her art as coming from shapes and colors that evoke positive memories and happiness. The artist has worked with hundreds of global brands on several art pieces — including graphic, environmental and furniture design, as well as artwork.

Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s iconic Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

Divided into three arrangements — Kitchen, Lounge and Studio — the spaces are designed by local artists reflecting their stylistic visions. Ceramics artist, Aliza Simons of Brooklyn based Henry Street Studio, designed the kitchen with earthy tones integrating various ceramics. Furniture designer, Stephen Burks arranged the lounge space creating a cozy and relaxing vibe by combining his unique style with Bespoke’s customizable designs. And Proba designed The Studio to reflect her own décor melding joyful colors and abstract shapes, and even including some of her personal belongings into the display.

Bringing Nature Inside via a New Medium

Thanks to this latest collaboration project, Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes. “My work explores joy and happiness using colorful patterns and shapes inspired by nature,” said Proba. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums — bringing vibrant color with abstract patterns to unexpected places.”

Through their partnership with Proba, Samsung is offering consumers an exclusive motif inspired by the beauty of the world outside. To learn more about Proba’s Bespoke 4-Door Flex refrigerators and to make reservations, follow this link.

▲ Alex Proba installations at Digital Plaza

An All-New Way To Add Color to Your Kitchen

Proba’s limited-edition designs come as Samsung is offering its first Bespoke French Door refrigerators to the global market. Available in a 3-door and 4-door configuration — including the Family Hub options for both — these new refrigerators offer the latest in space saving and cooling technologies in a uniquely Bespoke package.

As practical as they are beautiful, advanced features in the Bespoke French Door refrigerators allow for optimal food storage that keeps food fresh longer by adjusting temperature and humidity. Chilled, filtered water is always ready in the built-in pitcher with flavor infusion options, and ice is quickly made in both cubes and ice bites to freshen up drinks.

The Bespoke French Door refrigerators will be available starting March in two materials, glass and steel, with a wide spectrum of colors to match. Glass options include striking shades like Clementine, Sunrise Yellow, Pink, Morning Blue, Charcoal, Gray and White, while steel options include timeless classics such as Emerald Green, Navy, Tuscan, Matte Black and Stainless.¹ Check out the full range of Bespoke refrigerator offerings at Samsung.com, and stay tuned to Samsung Newsroom for the latest news about all things Bespoke.

¹ Available models and colors vary by region.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

Samsung Electronics today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.”

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub for 2022.

With 12 colors and two finishes — glass and steel — to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel.

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone keeps ingredients at the optimal temperature to ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organized and connected. In 2022, Family Hub will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices.

Family Hub for 2022 will also support Alexa in select regions, meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilizing information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s All-in-One Clean Station, the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides 210W¹ of suction power and uses a multi-layered filtration system to trap 99.999 percent of fine dust,² delivering a more powerful yet simpler cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green — colors that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple color options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritizes frequently used settings, minimizing work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimizes wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

¹ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

² Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

The global launch of Samsung Electronics’ Bespoke refrigerator ushered in a whole new era of customizable home appliances. Allowing you to personalize your fridge’s color, material and modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles.

Markets’ response to the fridge has been extraordinary. Not only has the Bespoke refrigerator’s lifestyle-centric philosophy resonated with consumers, but Samsung’s innovation has enabled the company to increase engagement with the devices while also driving online sales.

Follow along as we take a closer look at what makes the Bespoke refrigerator unique, and the impact it has had on the market as a whole.

Award-Winning Innovation

When Bespoke launched in 2019, it presented a fresh take on the built-in fridge look. It combined Samsung’s minimalist design philosophy, known as Flat Style, with the ability to customize your fridge’s interior and exterior.

These qualities made it easy to blend the Bespoke fridge into any space and earned the appliance a variety of coveted design awards. These include a gold International Forum (iF) Design Award 2020, as well as a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) 2020.

A Trendsetter

Bespoke’s popularity also reflects changing refrigerator trends.

According to Samsung’s internal research, 39 percent of European consumers report that they view their home as a place for expressing themselves more now than they did before the pandemic. On top of that, 22 percent believe that the aesthetics of a purchase – how it will look in their home – is more important now than before the pandemic.

This has led to increased interest in a wider variety of colors in appliances. Prior to the launch of Bespoke, the vast majority of refrigerators sold worldwide were black or silver. Bespoke has changed this trend.

Globally, consumers have embraced light-colored fridges – with white fridges now accounting for more than 40 percent of demand and other light colors such as beige and pink also showing strong sales. In the U.S., white and navy each account for more than 20 percent of Bespoke demand and panel colors like gray, blue and pink also attracting consumers looking for something different for their kitchens.

Bringing Bespoke to the People

Since launching the Bespoke lineup, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customization-first philosophy. These efforts include hosting a variety of online and offline events that illustrate Bespoke’s true value.

On social media, consumers were invited to creatively engage with Bespoke design through two social media campaigns. The #BespokeDinnerParty challenge asked consumers to put together dinner party ideas that were inspired by Bespoke colors, while the Bespoke Design Contest had consumers creating their own designs for the Bespoke refrigerator.

Additionally, Samsung created stunning experienced-focused brand showrooms in London, New York and Seoul where customers can visit and engage with the unique features of Bespoke products firsthand. The showrooms bring the Bespoke philosophy to life, decorated to demonstrate how Bespoke Home appliances can blend into a variety of spaces and lifestyles.

Samsung also brought these offline experiences online with the Bespoke Studio on samsung.com, an online flagship store where users can browse, explore, learn more about their favorite products, join in on conversations and purchase customized products with the help of a virtual configurator.

The tool allows you to design and purchase your very own Bespoke refrigerator. Not only does it make selecting a Bespoke color that matches your interior easy and convenient, but it also makes purchasing your refrigerator a breeze. If you need help or have questions, the website also features a virtual assistant so you can get answers in real time. Consumers in the U.S. can take the experience even further with the Bespoke AR Lens available in the Snapchat app, which allows you to use augmented reality to determine which Bespoke refrigerator will best suit your kitchen.

Efforts like these have led to Bespoke consumers increasingly turning to the online platform to make their purchases. Between January and August 2021, the proportion of Bespoke’s online sales saw a significant increase.  In the U.S., Samsung figures show that online purchases on samsung.com accounted for 45 percent of Bespoke’s total sales, compared to 3.4 percent for all refrigerators. In the U.K., online purchases on samsung.com accounted for 33 percent of Bespoke’s total sales, compared to 8.1 percent for all fridges.

With the success of the experienced-focused brand showrooms, social media campaigns and Bespoke Studio, Samsung will continue to develop unique experiences that both introduce consumers to the Bespoke philosophy and enrich the customization and purchasing process for Bespoke products.

Stay tuned to the Newsroom for more updates on Samsung’s one-of-a-kind fridge.

To celebrate the refrigerators’ endless potential for personalization, Samsung teamed up with Wallpaper* magazine to host the Bespoke Design Contest. The contest invited consumers from all over the world to submit their own design for the Bespoke refrigerator.

The winning designs, chosen by an expert panel and by consumers’ popular vote, will be put on actual Bespoke refrigerators and be on display through the end of the year at the Samsung KX space in London.

Read on to learn more about how the creative community of Bespoke fans all over the world put their personal touch on the Bespoke refrigerator.

1,581 Submissions

The Bespoke Design Contest offered contestants an opportunity to have their original artwork or designs be brought to life on a canvas unlike any other. The competition ran from July 7 to August 4, 2021, and brought in a total of 1,581 refrigerator designs from all over the world.

The top 50 designs were revealed on August 12, and were selected by a panel that included Wallpaper* editor-in-chief Sarah Douglas, Senior Vice President and Head of Design for Samsung Digital Appliances Harry Choi, Senior Vice President and Head of Samsung Design Europe, Felix Heck, interior designer Kelly Hoppen CBE and artist Yinka Ilori.

From August 12–22, the competition invited the public to vote for the top 15 entries by ‘liking’ designs posted on Samsung Bespoke’s Instagram page (@samsung_bespoke). The top 15 designs were revealed on August 25, which leads us to the moment we’ve all been waiting for: the reveal of the top three winners!

Ready for Their Close-Ups

The winning designs feature bold mixtures of colors that evoke the serenity of nature, as well as the feelings of joy and connection that come with cooking.

Photo by Gareth Williams and Lucy Hardcastle, with 3D designs by Thiing Studios in collaboration with Wallpaper*

“Lost Landscape” by Rita Louis

The contest’s top prize went to Rita Louis for “Lost Landscape”, a design that features brushstrokes of milky white and bold blue ink. “I have always [looked] to nature when it comes to inspiration,” said Louis, who added that she created the design to evoke the same sense of calm she feels when observing nature or enjoying a walk.

The judges praised Louis’ work as “artistic, light and inspiring,” and noted that it works well both when the units are separated and when they are together.

“Foodie” by Weronika Slifierz

Second place went to Weronika Slifierz for “Foodie”, a design that evokes the joy of eating delicious food with a color palette inspired by ’90s-era illustrations. “My design is called ‘Foodie’ for a reason!” explained Slifierz. “I love good food, and I think everyone should take time to appreciate a good, healthy meal as often as possible.”

London-based artist and judge Yinka Ilori was particularly taken by Slifierz’s art. “I loved the use of colors, and the illustrations really put a smile on my face,” said Ilori, who added that the design would be perfect for her kitchen.

“nestled” by Ioana Sabau

Third place went to Ioana Sabau for “nestled”, a cozy and colorful design that depicts two people leaning in for a kiss. Sabau was inspired by the belief that food always tastes better when making it with others. “I believe food brings people together, and that the time we spend in the kitchen can be [time when we are] connecting with each other,” explained Sabau.

Samsung Senior Vice President and Head of Samsung Design Europe, Felix Heck, described being captivated by Sabau’s art. “The colors, the scale, the symmetry and the cute, cartoony abstraction create a uniqueness and beauty that make me feel positive [about] this beautiful little love story,” said Heck.

Competitions like the Bespoke Design Contest demonstrate how the ability to customize devices enables a truly one-of-a-kind home experience. Going forward, Samsung will continue to explore ways to enrich that experience by putting the power of personalization in consumers’ hands.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favorite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colorful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step Into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favorite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalized bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

Rock and Roll Superstar

The Bespoke AirDresser enables Mom to steam-clean her beloved Rockstar jacket, so she’s ready for the family’s special surprise visitor later that evening.

The Bespoke AirDresser has just landed globally and offers a customizable design with upgraded smart features, such as AI dry capabilities and AI Control features that personalize your experience. The Bespoke AirDresser is spotlighted in the ‘house of surprises’ along with a selection of other new upgraded innovations including:

• • Bespoke Jet, a premium wireless vacuum cleaner that comes in a range of colors with an all-in-one automatic dust emptying and battery charging system.
  • Bespoke Jet Bot AI+, an advanced vacuum cleaner that identifies objects and adjusts to multiple surfaces for an optimized clean. Users can monitor their homes with a live video stream while the no-touch, hygienic Clean Station can automatically empty the dustbin, while capturing dirt and microdust with its multi-layered filtration system.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colorful and immersive Life Unstoppable: ‘house of surprises’, from October 18^th at 08:00 BST at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

To celebrate the release of Samsung’s latest Bespoke lineup, the company is collaborating with three artists and brands – Thibaud Hérem, Andy Rementer and HAY – to highlight how the Bespoke refrigerator’s wide range of color and panel choices lets users bring creativity and personal flair into their home spaces.

The third artist from this collaboration project to be spotlighted is Danish lifestyle brand HAY. Founded by creative directors Mette and Rolf Hay, HAY is committed to working with top designers from all over the world. Inspired by nature and the natural ingredients commonly found in refrigerators, HAY has created five new colors exclusively for Samsung’s Bespoke panels. Those colors are Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

In the exclusive video and Q&A below, Mette Hay explains more about what went into the five exclusive colors that HAY designed for the Bespoke refrigerator line.

Q: Can you talk a bit about who you are and what you do?

I’m Mette Hay, the co-founder of HAY, a design company based in Copenhagen, Denmark. I started HAY with my husband Rolf almost 20 years ago.

Q: What is HAY all about? What should the world know about your designs?

Rolf and I had a vision of a company that works with the world’s best designers and manufacturers to create affordable, high-quality products.

Rolf has a passion for furniture. For me, it’s more about the small things; the things you hold in your hands every day. There is no project that is too small or simple for me. It excites me to find a gap in our industry; an item where there has been no other product like it from a design point of view. That’s one of the reasons I was so excited about our collaboration with Samsung.

Color very much informs my work. Most brands will select colors for a year or a season; at HAY we choose colors for each individual product. I feel that the product itself is what dictates the colors, and that they are an essential part of the design.

Q: Why collaborate with Samsung? What does the Samsung brand represent to you?

When I think of Samsung, I think of a global company that makes high-quality, technical products. It’s very different from what we do at HAY, but we still have this overlap when it comes to our sense of quality.

I was excited when Samsung contacted us to create a color scale for their new Bespoke Collection. As I said, I like to work with everyday objects, and this gave me the opportunity to do that.

Samsung was running a beautiful exhibition in Milan when we met them in 2019. After I had seen the exhibition, the decision to work with them became an easy one to make.

Q: What has it been like collaborating with Samsung?

In order for a collaboration to be successful, both parties need to bring something special to the table. HAY brings a fresh eye to this project, and Samsung likes our style and approach to color.

This isn’t the first time we’ve collaborated with another brand on a color scale for an existing product. It’s a fun and interesting way to work.

We always do an individual color scale for each new product; we start from scratch with colors. And that’s because, for me, the colors and the item itself go hand-in-hand.

Q: Can you talk a bit about the color choices for the fridges? Why is color important in a kitchen?

It didn’t take me long to decide that the colors of the HAY Bespoke Collection should connect back to the foods we typically have in our fridges.

We therefore started by looking at different categories of ingredients. This resulted in us establishing blue, green and cream tones. All the colors we settled on work well in all kinds of kitchens; home kitchens, office kitchens and even in HAY House’s own kitchen. They’re colors that will stand out but aren’t overpowering. The various elements can also be combined in different ways depending on what the customer wants, which is very useful.

Q: How do you hope people will react to this collaboration? What would you like them to say about it?

I hope that people will be able to see HAY’s unique touch in the Bespoke Collection. HAY is known for bright colors; but in this case, it was really important to me that the palette we chose was something that I’d be happy with in my own kitchen.

An item like a fridge – a straightforward, everyday item – can be a design object too. Its design shouldn’t be overwhelming, because it’s going to be so central to your kitchen. It should absolutely bring you joy though.

The second artist of this collaboration project being spotlighted is American pop artist Andy Rementer. Inspired by vintage typography and flea-market finds, Rementer’s unique compositions feature human and animal protagonists depicted in bright colors with wild patterns for a witty feel – often with a dark edge. Rementer’s design for the Bespoke 4-Door Flex is available in the United States on Samsung.com.

In order to find out more about how Rementer brought his signature style to the Bespoke lineup, Samsung Newsroom sat down with the artist to learn more.

Limited-edition panels designed by Andy Rementer for Bespoke

Q: You are known for your distinct and colorful artwork style. Would you say that your work is primarily influenced by the people and places you encounter?

I get a lot of inspiration from the characters I encounter in the streets, as well as from figurative paintings from art history. Generally, I don’t aim to illustrate real people and instead try to depict a more simplified, graphic version of a character within my visual world.

Q: Your visual language encompasses various mediums and subjects, but one thing that remains consistent across all your mediums seems to be your love for patterns and color. Where do you draw inspiration from for your patterns?

I love discovering patterns from visual media such as fashion, signage and architecture, and enjoy putting my own spin on them. I may include anything from a polka dot pattern spotted on a vintage dress to an unusual brick texture I encountered on the façade of a building. I find that patterns are a great way to add texture and dimension to flat mediums.

Q: How did you find the collaboration process? Was there anything in particular that was different from the way you usually work?

I have never created artwork for an appliance before, especially for one as important as the refrigerator. My process involved considering the unique shape of the final object as well as its function in the home, so I found it interesting to consider how to create images that are to be seen multiple times throughout the day by different sets of eyes, at different heights and at different angles.

Artist Andy Rementer

Q: What was your focus during this collaboration project? Please tell us about the theme and messaging you wanted to convey to the domestic space through your special edition designs.

In all of the designs I created, there are characters depicted in different situations. Some of them are going about their day and some are simply hanging out and taking it easy. I wanted to incorporate the themes of enjoying everyday life, being with others and taking a break, as these are all occurrences that usually happen around the refrigerator in one’s home.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? How would you put together a Bespoke for your own home?

I think the Bespoke I would assemble would incorporate the more neutral swatches of panel and finish, as I’ve always preferred this kind of design for my home. That’s just my personal preference, though; since colors and finishes play such a strong role in Bespoke’s design, I would imagine that someone with a stronger sense of color could create some really interesting contrasts with the different color swatches to create a more colorful space.

Q: The Bespoke x Andy Rementer refrigerators are so unique that they are set to have a big influence on the interior aesthetic of a home. What kind of interior décor do you envision these refrigerators in?

Since color plays a strong role in the designs, I might imagine the refrigerators working well in a few different scenarios. Given the bold colors, they could fit nicely along with a very neutral and clean decor, which might be my preference. But, perhaps someone with a stronger sense of color and contrast could balance them within a more colorful space as well. Regardless, I hope they bring joy and perhaps a fun daily moment to the kitchen.

The first artist of this collaboration project to be spotlighted is Thibaud Hérem. Born in France and now based in London, Hérem is an illustrator who depicts those everyday forms found in nature and architecture through fine linework. Hand-drawn with fine-tipped pens, Hérem’s work depicts a side of the everyday – the ‘soul’ – unable to be captured through photography.

An exclusive design by Thibaud Hérem of Fontainebleau for Samsung’s Bespoke refrigerators is now available in limited edition in France, Italy, and Poland.

In order to find out more about the intricate artwork of Thibaud Hérem and how he brought his Bespoke designs to life for this collaboration, Samsung Global Newsroom spoke with the artist to learn more.

Limited-edition panels designed by Thibaud Hérem for Bespoke

Q: In your work, you convey the beauty and intricacy of everyday life – particularly that of buildings – through architectural drawing. What made you choose this focus for your work?

The simple things we encounter every day are great sources of inspiration for me. I have always drawn and sketched, but the most important aspect of being an illustrator is just to observe, something I do all the time. Drawing portraits of the buildings around me, or that I simply just like the look of, is a way for me to convey unique emotions and stories to the public.

Architecture is not just the everyday object that is visible, but also the story and history of a culture. This affects me greatly, personally, hence why I chose it as my main subject.

Q: We hear that this collaboration is your first collaboration with a global electronics company. What led you to collaborate with Samsung on this Bespoke project in particular?

This is indeed my first collaboration with such a large technology corporation, and I am hugely grateful that this ‘first’ is with Samsung. I firmly believe that the best collaborations come about when each party involved brings their own expertise to the table; in fact, being so different in the nature of our industries is what actually brought us closer together.

With this collaboration, I wanted to share something that our products all have in common: science, and creativity.

Q: What was your main focus during this collaboration? Please tell us about the feeling you wanted to convey with your special-edition designs.

For this collaboration, I wanted to explore my own culture within my own practice, hence the inclusion of French and English landmarks in my designs for Bespoke. Working with designs of famous landmarks has always been something important to my practice.

The fact that my designs for this collaboration were to be associated with such a crucial, everyday product was, for me, an amazing challenge, and I think it has changed the relationship my drawings have with the viewer. The resulting designs have brought them closer to the viewer physically, and the promise of constant interaction given the domestic nature of the Bespoke product makes that connection more intimate.

Q: We heard that it usually takes 100 to 200 hours – sometimes 600 to 700 hours, or even more – for you to complete your elaborate works. How long did the drawings for the Bespoke special edition project take?

I use a 0.1 mm-width pen, and most of the time trace 4 lines per millimeter. Therefore, it does indeed take a lot of time to complete a drawing, but my practice is all about technique. I take the time to perfect my drawings because I see my art as a craft, and am always working hard to get better at my skill. In total, this project ended up taking over 1,000 hours to complete.

Artist Thibaud Hérem

Q: What are your thoughts on the Bespoke line’s unique design which allows users to choose colors and finishes for their refrigerators?

Samsung’s Bespoke line brings life and art together, something that I think allows for a strong bond to be created between these two factors. It also provides a way for people to experience more art in their daily lives, something that I consider a benefit to society as art has such a powerful emotional effect on people – for the better.

I am very excited to have been a part of such a creative project with Samsung, and I look forward to seeing more such collaborations.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? Do you have any particular favorites?

I think that the entire range of colors and finishes available on the Bespoke line is very nice. As well as being tasteful, they suit the inclusion of drawings such as my own well.

Honestly speaking, I would like to furnish my home with all my designs in all kinds of finishes and colors, as I see each panel as art in and of itself. I feel like such an arrangement will provide the awe-inspiring feeling one gets when one is at an exhibition.

Q: Do you have anything further to say to those interested in purchasing the Bespoke Thibaud Hérem Editions?

If you are an individual who chooses to purchase home appliances such as the Bespoke x Thibaud Hérem lineup that combines practical use with creativity, you are clearly an individual who pursues an artistic life – and in my eyes, is admiring paradise!

The campaign was announced as part of Bespoke Home 2021, a new virtual platform and global event for Samsung Digital Appliances showcasing the company’s latest innovations in home appliances. Each challenge was introduced by star influencers, speaking about how Samsung Bespoke refrigerators’ uniquely customizable front panels and modular design inspired them in their creative work as designers or chefs.

“The vision of Samsung Bespoke is ultimately driven by consumer preferences and lifestyle needs. Our conversations with consumers are critical to the Bespoke philosophy,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing Team, Digital Appliances, Samsung Electronics. “This new social campaign series will be an exciting way for us to engage with our customers and learn about how Bespoke inspires them. We are starting the challenge series with design and food, which are two important passions of our customers, and we plan to expand to more themes moving forward.”

#BespokeDesignedByYou Challenge in Europe

The #BespokeDesignedByYou challenge, taking place this summer, will invite participants to design their own Bespoke refrigerators and post their designs on social media using the hashtag. Three winners will receive a Samsung Bespoke refrigerator bearing their design.¹

Kelly Hoppen CBE, an award-winning British interior and product designer, and Yinka Ilori, a London-based designer, introduced the challenge. Each designer created a unique Bespoke panel design reflecting their style, then called on viewers to share their own creations.

Bespoke × Kelly Hoppen CBE

Bespoke × Yinka Ilori

#BespokeDinnerParty Challenge in the U.S.

In the United States, the #BespokeDinnerParty challenges participants to explore how Bespoke colors inspire them by putting together a Bespoke-themed plan for a dinner party. Ideas can include any aspect of a dinner party such as drinks, flower arrangements, food, and plates. The winner of the challenge will receive a Bespoke refrigerator.²

The video features chefs Sophia Roe and Flynn McGarry.

Flynn McGarry (left) and Sophia Roe discuss decorations for a Bespoke-inspired dinner party

Sophia Roe (left) and Flynn McGarry cooking for a Bespoke-inspired dinner party

In the video, the two star chefs talk about Bespoke living as they put together a dinner menu inspired by Bespoke colors, including items like a cocktail inspired by Bespoke’s Champagne Rose Steel, and also decide on table settings utilizing Bespoke colors.

Participants in the #BespokeMyHome challenge can post their submissions using Instagram and the hashtags #BespokeDesignedByYou and #BespokeDinnerParty. For more details about the challenges, visit Samsung.com or follow @SamsungHomeAppliances on Instagram.

¹ Prize availability may vary by region. Details about terms and conditions available on Samsung.com.

² Eligibility open to residents of the United States, excluding Florida, Alaska and Hawaii. Details about terms and conditions available on Samsung.com.

These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.

“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”

Make a Statement With a Work of Art

Thibaud Hérem

Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.

Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150^th anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.

Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.

Thibaud Hérem x Samsung

Andy Rementer

Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.

Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.

Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.

Andy Rementer x Samsung

HAY x Samsung

Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

HAY x Samsung

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colors for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door options, and Bottom-Mount Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colors.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centers on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favorite color and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances That Plug Right Into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colors and launches in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+** is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+** is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include: 

• Bespoke ShoeDresser pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.

• Bespoke Cube refrigerator*** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.

• Bespoke water purifier*** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+** robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

* Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

*** Currently only available in Korean market

“While the role of appliances hasn’t changed much over the past century, our home lifestyles have changed rapidly,” said J.S. Lee, President and Head of Digital Appliances Business at Samsung Electronics. “Today’s homes are smarter and our tastes in design are more diverse and sophisticated. We expect our appliances to reflect the way we live now. That’s why we created Bespoke —tailor-made to fit today’s more plugged-in needs and refined tastes.”

Bespoke Home

The ‘Bespoke Home’ event showcases Samsung’s most consumer-centric products to date, including yet-to-be-unveiled lifestyle appliances that embody the Bespoke philosophy of personalization through customization, flexible functionality, and connected living.

Samsung’s new Bespoke kitchen and lifestyle appliances address evolving needs that consumers face every day. With its latest innovations, Samsung envisions a home—a Bespoke Home—that fits right into diverse consumer lifestyles.

Designed for Me

Today’s consumers have more diverse and discerning tastes. These “prosumers” want to customize and curate their home environment to better reflect their personal tastes. To meet that need, Samsung has designed its expanded Bespoke lineup to allow users to harmonize appliances with their home décor and lifestyle demands through customizable and modular aspects.

Flexible for Me

During the pandemic, homes have become increasingly multi-functional, doubling as gyms, offices and classrooms. With the extended Bespoke lineup, Samsung provides appliances that have flexible features and modular designs to fit consumers’ lifestyles. From being able to add units to accommodate household changes, to adjusting fridge shelving and cooling temperatures, consumers can maximize and personalize home spaces for enhanced functionality.

Smart for Me

As people rely on connectivity more than ever before, they expect their appliances to also utilize connectivity for a smarter and more efficient home lifestyle. To meet this need, Samsung uses AI and SmartThings to provide effortless home management solutions that save time while boosting efficiency.

The Bespoke Home is well-supported by Samsung’s SmartThings platform, including a culinary service that offers recipe recommendations, online grocery shopping, meal planning, and so on; a pet care platform that offers remote home monitoring; a smart wardrobe management system that offers clothing care instructions; an intuitive air quality monitoring system, and other IoT services​.

Sustainable for All

With consumers spending more time at home, they want to live more sustainably by reducing waste and energy consumption. Samsung is committed to offering more durable, energy-efficient products to help consumers reduce their carbon footprint.

Samsung designed Bespoke refrigerators with interchangeable panels and modular designs that allow users to update their fridges over time, extending product lifespans. Moreover, Samsung washing machines maximize detergent efficiency and water flow while saving energy through Ecobubble, QuickDrive, and AI technology, which not only reduce cycle times but also allow powerful cleaning at lower temperatures. Since 2012, Samsung has steadily increased its use of recycled plastics in its home appliance products, and will introduce upcycled eco packages, starting in Korea this year.

For more information about Bespoke and Samsung’s new lifestyle appliances, watch the ‘Bespoke Home’ 2021 launch event on Newsroom.samsung.com, Samsung’s global YouTube channel and Samsung.com on May 11 at 23:00 KST (10:00 EDT, 15:00 BST, 21:00 Thailand).

A recognition of the user-centered experience and values Samsung offers, the company has won 48 awards in the 2020 International Design Excellence Awards (IDEA), one of the most globally-renowned design competitions hosted by the Industrial Designers Society of America (IDSA).

Following judging criteria that looked at design innovation, user experience and social contribution, Samsung received one Gold award, four Silvers, four Bronzes, 38 Finalists and one Best in Show. Read on for more information about the Samsung products that flawlessly embody the company’s design philosophy of putting the user’s daily life first.

The IDEA 2020 awards for Samsung include not only the top design awards for creative, cutting-edge creations, but products spanning across multiple categories, showcasing Samsung’s excellence in consumer lifestyle designs with elegant aesthetics, as well as interactive and sustainable designs that reflect social values and broad spectrum of professional expertise.

IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards in North America, IDEA considers design innovation, benefit to user and benefit to society as part of its criteria for selecting its awardees.

BESPOKE Family Hub UX won Gold for delivering user-centric experience and innovation. Based on consumer-driven insight, the UX allows users to share and create photos and recipes through the refrigerator screen. Additionally, connectivity with mobile apps enables consumers to enjoy remote access regardless of their location.

BESPOKE Refrigerator won Silver for its customizable modular design which allows users to choose colors, materials and types of the refrigerator fit for individual lifestyles and preferences. BESPOKE Refrigerator has already won a Gold award at International Forum (iF) Design Award 2020.

The IDEA 2020 jury honored Samsung with ‘Best-in-Show’, a special award for BESPOKE Family Hub UX and BESPOKE Refrigerator, recognizing Samsung’s achievements in consumer-centric design excellence.

Samsung’s Upcycling Solution for TV Packaging received a Silver award for its customizable packaging box. Samsung adopted upcycling into packaging materials of its lifestyle TVs – The Frame, The Serif and The Sero. The product packaging was designed to encourage consumers to upcycle the boxes and create innovative pieces of small furniture that suit individual needs, such as a cat tower or a TV stand. The packaging won 2020 CES Innovation Awards for its innovative concept, contribution to environmental protection and raising of awareness for recycling and upcycling.

In addition, Q950TS, a QLED 8K TV maximizing screen immersion with Infinity Screen, and The Serif Visual Identity System, which illustrates sophisticated visual strategies targeting the millennial generation, also won Silver awards.

The following received Bronze awards: Galaxy Fold, a foldable smartphone that offers new experience; Infinite Line Oven, a built-in kitchen that delivers sleek premium design; The Sero Visual Identity System that demonstrates bold and intense graphic with new brand visual strategies targeting the millennial generation; and Inclusive IoT, an advanced design concept utilizing AI Sound Recognition for helping people with hearing loss.

“Design increasingly values interaction between products and user experiences,” said Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics. “Samsung will continue to provide meaningful customer experiences and sustainable values with innovative technologies and differentiated designs.”

The IDEA 2020 Ceremony was held virtually on September 16. The International Design Conference is also being held virtually for two days from September 17 to 18. Felix Heck, vice president and the head of Samsung Design Europe, is scheduled to give a presentation titled ‘Design for Resonance’ at the event.

Awards in Detail at ‘IDEA 2020’

	Awards
Gold(1)	BESPOKE Family Hub UX
Silver(4)	BESPOKE Refrigerator Upcycling Solution for TV Packaging Q950TS∙QLED 8K TV The Serif VIS (Visual Identity System)
Bronze(4)	Galaxy Fold Infinite Line Oven The Sero VIS (Visual Identity System) Inclusive IoT

“We’re proud to lead the home appliance industry by offering innovative products for every type of customer, and for every type of home, whether it’s your first apartment or your dream home,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “We’re excited to be back at KBIS to demonstrate how our personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Our living spaces are evolving. Home is no longer viewed as just a kitchen, a living room, and a bedroom. It’s where our friends and family members gather to share and relax with one another. At the same time, the boundaries between our physical and digital worlds are shrinking.

Samsung offers home appliances that eliminate those boundaries, allowing customers to make their living spaces anything they need, and want, them to be. And these appliances are just as beautiful as they are functional—no matter which type of product you are looking for, you will find design and color options that complement your personal style and match your home’s décor.

At KBIS 2020, Samsung will highlight connected products and, more importantly, curated experiences—an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most. That means ranges you can control via your favorite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables. And it means personal care products that keep your most valuable fashion investments fresh, clean, and ready-to-wear.

All of the Samsung home appliances on display offer customers control over their connected devices, including the one at the center of the smart home: the Family Hub. Family Hub enables families to share life’s important moments with one another and manage the smart devices within their home. You can order groceries, share videos from your smartphone, view multiple cameras at-a-glance, and even be notified when your laundry is done—all on the screen of your refrigerator.

There will also be the new side-by-side refrigerator lineup, the new French door refrigerator lineup, the new slide-in range lineup, 4-Door Bespoke refrigerator, Jet stick vacuum cleaner, and AirDresser, showcased at the booth this year.

In addition to offering solutions for homeowners, Samsung will also display solutions for the home builder industry. As the builder segment has grown, Samsung has invested heavily in products and programs specifically for the home builder, designer, and distributor businesses. With industry-leading design, performance, and connectivity, Samsung is uniquely positioned to provide everything builders need to deliver the experiences that their customers expect from them. Samsung helps builders convert a prospect into a closing—and does it with the broadest, deepest lineup of home appliances, from entry-level to premium.

The latest Samsung innovations will be on display at Booth C6307 in the Las Vegas Convention Center. For more information about Samsung Home Appliances and Connected Living, please visit www.samsungbuilder.com.

Samsung Electronics announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of $61.1 billion – achieving a two percent increase in brand value.

Major factors that played a critical role in Samsung’s growth were:

• Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

• Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

• Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Its visual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and MicroLED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.

Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realizable. It has also accelerated the autonomous vehicle era with its incomparable speed.

Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field.

Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry.

“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”

Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit will be held in New York City on October 23.

Samsung Electronics’ Growth in Brand Value

Launching PRISM

On June 4th, Samsung Electronics held a launch event to introduce Project PRISM at the Samsung Digital Plaza in Gangnam, Seoul. From the product displays to the café to the experience zone, the event held at Digital Plaza was more than just a showroom; it was a digital playground where visitors were able to explore the different types of customization offered.

The welcoming speech at the event was given by Samsung Electronics’ President and CEO of Consumer Electronics Division, Hyun Suk Kim. “There is a growing trend across this generation, especially among millennials, that sees us valuing personal tastes and experiences foremost,” noted Kim. “With Project PRISM, we are reflecting this trend, and hope that Samsung can become a prism-like medium, able to reflect each and every colorful consumer lifestyle.”

Kim also introduced the driving ideas behind Project PRISM and its first customizable product, BESPOKE. “Project PRISM’s philosophy is that only when truly reflecting a consumer’s lifestyle can a home appliance fit seamlessly into their lives – and BESPOKE marks the start of this process.”

Samsung’s First Customizable Refrigerator: BESPOKE

In order to bring about this new era of customized home appliances, Samsung has introduced BESPOKE, its latest refrigerator first showcased at the Samsung Digital Plaza event. The name itself has a clever double meaning, playing on the word for ‘custom-made’ and a combination of ‘be’ and ‘spoke’, highlighting the role the voice of the user has in its creation.

With the BESPOKE refrigerator, customers can customize their own configurations of material, color, sizing and other feature choices. Able to fit naturally into whatever home space the customer has available, the BESPOKE refrigerator comes in 8 sizes; 4-door freestanding, 4-door “kitchen fit”, 2-door BMF (upper refrigerator and lower freezer), 1-door refrigerator (24 inches), 1-door freezer (24 inches), 1-door kimchi refrigerator (24 inches), 1-door (alternating temperature, 18 inches) and kimchi plus.

With a BESPOKE refrigerator, customers can choose their preferred color from a 9-strong color range that includes navy blue, mint, pink and coral. Able to fit in seamlessly with any home interior styling, BESPOKE also features three different refrigerator door texture options.

At the launch event, visitors experienced six different lifestyle scenarios, from a one-person household to a double income family household, witnessing firsthand how the BESPOKE refrigerator could easily be adapted for any lifestyle.

The BESPOKE refrigerator is the first product in Project PRISM that, by encouraging customers to think outside of the box, is set to take home appliances to the next level and beyond their traditional spaces within the home.