Samsung Begins #BespokeMyHome Social Challenges in Europe, U.S. With Star Chefs and Designers

Korea on May 11, 2021
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Samsung Digital Appliances announces its new #BespokeMyHome social series at Bespoke Home 2021, with star designers and chefs describing how Bespoke brings them inspiration

Samsung Electronics today announced its new #BespokeMyHome social challenge series, inviting participants to explore how Bespoke is inspiring their home experiences. The first two challenges of the series include a design-themed challenge and a food-themed challenge to be held this summer.


The campaign was announced as part of Bespoke Home 2021, a new virtual platform and global event for Samsung Digital Appliances showcasing the company’s latest innovations in home appliances. Each challenge was introduced by star influencers, speaking about how Samsung Bespoke refrigerators’ uniquely customizable front panels and modular design inspired them in their creative work as designers or chefs.


“The vision of Samsung Bespoke is ultimately driven by consumer preferences and lifestyle needs. Our conversations with consumers are critical to the Bespoke philosophy,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing Team, Digital Appliances, Samsung Electronics. “This new social campaign series will be an exciting way for us to engage with our customers and learn about how Bespoke inspires them. We are starting the challenge series with design and food, which are two important passions of our customers, and we plan to expand to more themes moving forward.”



#BespokeDesignedByYou Challenge in Europe

The #BespokeDesignedByYou challenge, taking place this summer, will invite participants to design their own Bespoke refrigerators and post their designs on social media using the hashtag. Three winners will receive a Samsung Bespoke refrigerator bearing their design.1


Kelly Hoppen CBE, an award-winning British interior and product designer, and Yinka Ilori, a London-based designer, introduced the challenge. Each designer created a unique Bespoke panel design reflecting their style, then called on viewers to share their own creations.


Bespoke × Kelly Hoppen CBE


Bespoke × Yinka Ilori



#BespokeDinnerParty Challenge in the U.S.

In the United States, the #BespokeDinnerParty challenges participants to explore how Bespoke colors inspire them by putting together a Bespoke-themed plan for a dinner party. Ideas can include any aspect of a dinner party such as drinks, flower arrangements, food, and plates. The winner of the challenge will receive a Bespoke refrigerator.2


The video features chefs Sophia Roe and Flynn McGarry.


Flynn McGarry (left) and Sophia Roe discuss decorations for a Bespoke-inspired dinner party


Sophia Roe (left) and Flynn McGarry cooking for a Bespoke-inspired dinner party


In the video, the two star chefs talk about Bespoke living as they put together a dinner menu inspired by Bespoke colors, including items like a cocktail inspired by Bespoke’s Champagne Rose Steel, and also decide on table settings utilizing Bespoke colors.


Participants in the #BespokeMyHome challenge can post their submissions using Instagram and the hashtags #BespokeDesignedByYou and #BespokeDinnerParty. For more details about the challenges, visit or follow @SamsungHomeAppliances on Instagram.



1 Prize availability may vary by region. Details about terms and conditions available on

2 Eligibility open to residents of the United States, excluding Florida, Alaska and Hawaii. Details about terms and conditions available on

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