The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand To Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Capture the Galaxy With Astrophoto in Expert RAW

The Expert RAW elevates the S22’s already robust night photography capabilities with a powerful Astrophoto feature. This brand-new feature lets star gazers and outdoor enthusiasts take clear and beautiful photos of constellations and dark sky activity.

Simply turn on the Sky guide to pinpoint the location of constellations, groups of stars, nebula and other celestial objects in our solar system. Your camera will use advanced AI segmentation technology and multi-frame processing based on the movements of a celestial body to snap photos over a set time period. As a result, you’ll capture stunning shots of stars that look like they were taken with top-grade professional equipment.

If you love to explore your artistic side, you can take advantage of the Multiple exposures feature to shoot several images at once and then use Overlay modes to combine them into one standout shot. You can also unleash your creativity and experiment by superimposing several images on top of each other to create incredible abstract shots.

To access the beta version of Astrophoto and Multiple exposures, go to the Special Photo options in the Settings menu of Expert RAW.

Camera Assistant App Lets You Take Photos on Your Own Terms

Every avid photographer has their own shooting style, so it’s vital to have a camera that gives you the creative reins. With the new Camera Assistant app, you can pick and choose which automated features you want to use for a fully customized shooting experience.

You can download the app from either Galaxy Store or the Good Lock app. Once the app is installed, you can launch the feature by clicking the app icon, navigating to the Good Lock app or accessing the Camera Assistant menu under Camera Settings in your native camera app.

The Camera Assistant app gives you the option to turn certain features on or off, including Auto lens switching, Auto HDR and Faster shutter. You also have more options when, for example, selecting the number of pictures you want to take after the timer goes off.

The Camera Assistant app allows you to enjoy the following key features:²

• Auto HDR: If you want to get atmospheric pictures without HDR effect, you can now simply turn it off.

• Soften pictures: You can turn on this feature to smooth out the sharp edges and textures of your photos.

• Auto lens switching: Now you can turn off the Auto lens switching feature, which automatically switches camera lenses in dark environments or as you move closer to the object you are shooting. For instance, if you want to keep using the telephoto lens instead of the wide lens to take a picture of the object closer to you, you can simply turn it off in the menu.
• Video recording in Photo mode: You can now turn off this feature, which allows you to take a video clip by long-pressing the button in Photo mode, preventing you from accidentally recording a video.
• Number of pictures after timer: You could already automatically snap several photos in quick succession after the timer count. Now, you can also choose how many photos are taken (1, 3, 5 or 7 photos).
• Faster shutter: This mode allows you to take up to seven pictures in a second. This is very useful when taking pictures of moving objects.

• Camera timeout: You can select how long the Camera app (preview screen) is turned on continuously for 1, 2, 5 or 10 minutes.
• Clean preview on HDMI displays: Show the camera preview without any menus and buttons on HDMI-connected displays.

¹ Upgraded Expert RAW and Camera Assistant apps are currently available on the Galaxy S22 series running One UI 5 or later versions. Timing of availability may vary by market, model and network provider.

² Some features will be available on selected modes or lenses.

“We know our users crave the ability to create their own individual mobile experience and we’re constantly looking to improve One UI to give people greater control and more options,” says Janghyun Yoon, Executive Vice President and Head of Software Platform Team of Mobile eXperience (MX) Business, Samsung Electronics. “We’re excited to offer early access to all the new customizable features that come with One UI 5 as part of an open beta and look forward to incorporating user feedback to develop a better and more meaningful experience for everyone.”

Tailored Look and Feel

The One UI 5 update introduces new ways for users to customize their smartphone experience, including an expanded set of color options for a more tailored look. Users now get up to 16 preset color themes based on their wallpaper and 12 more color options for their home screens, icons and quick panels for a look and feel suited to their style.

Users can further customize their home screens by stacking widgets of the same size on a single location,¹ saving space and creating a cleaner, more organized look.

One UI 5 also brings a simpler way to tailor notifications across applications to help stay focused on what is important. New controls make it easier for users to block notifications from certain apps, so they only see what is relevant to them.

Enhanced Language and Sound Settings

One UI 5 streamlines the process to change sound and vibration settings with reorganized menus that provide easy access to all ringtone volumes and vibration intensities. For the first time, Galaxy users can also tailor their preferred language for their different apps.² Whether they’re multi-lingual or just learning a new language, users can easily select which language will be used for each app in Settings.

More New Features

The update brings several other new features that create an even better Galaxy experience for everyone — from enhanced camera capabilities and security resources to more accessibility tools.

Users can more seamlessly capture high-quality photos and video with a new icon in Pro and Pro Video mode that offers useful tips and tricks on how to use the various lenses, features and controls. Plus, a more responsive zoom bar means quicker close-ups and makes it easier to zero in on the subject using only one hand.

With One UI 5, a new dashboard lets users view the security status of their phone, shows whether there are security issues and recommends ways to fix them.

The update also brings more accessibility options to make it easier for users to interact with their devices. The Magnifier feature enables users to better view and read on their devices, while different types of spoken assistance — such as audio descriptions of videos and speak keyboard input aloud — help users navigate and use devices more seamlessly.

And that’s not all. Other exciting new features will be introduced throughout the Beta program to give you the best experience possible. Stay tuned!

1 Applies to widgets that are minimum 2 x 1.

2 Availability may vary, depending on the apps.

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive, embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness.

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways — as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

▲ Samsung Galaxy S22 in Bora Purple

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

Samsung’s Galaxy S22 in Bora Purple will be available for purchase starting August 10.¹

For more information, visit Samsung.com.

¹ Availability may vary by market.

Capturing Epic Nighttime Shots

Galaxy S22 users, in particular, were able to capture excellent photographs with vivid colors and dense detail thanks to Nightography, a feature that allows users to take clear, vibrant photos even in low light environments.

Nightography, first launched with the Galaxy S22 series, is a function that enables meticulous detailing and color in low light by combining powerful hardware with artificial intelligence (AI)-based software. It is a function that will be included in more Galaxy smartphones in the future.

The #MakeNightsEpic campaign saw influencers around the world — including celebrity pop singer Sabrina Carpenter and Twitch-streaming Fortnite extraordinaire Myth — capture stunning night views of their respective cityscapes.

Take a look at the photos below to enjoy more of the photographic quality and proficiency on display from Galaxy smartphone users as part of the #MakeNightsEpic campaign.

To see more great photos from Galaxy users, be sure to check out Samsung’s #withGalaxy Instagram @Samsungwithgalaxy.

Meanwhile, the stellar performance of the Galaxy S22 Ultra’s camera has been receiving recognition from camera expertise organizations. The Galaxy S22 Ultra’s camera was selected as the best photo smartphone expert by the Technical Image Press Association (TIPA) in Europe and received the highest score by Valued Camera eXperience (VCX), a leading international image quality evaluation organization.

From the moment you wake up to the moment you clock out, how can you use the Galaxy S22 series to make the most of your workday? With convenient features such as digital car keys, enhanced notetaking and more, check out the user guide below to follow a productive day in the life of a Galaxy user.

[7:00 a.m.] Dress To Impress With Sleek and Durable Technology

Apart from when we’re asleep, our smartphones rarely leave our hands throughout the day. Smartphones are, decidedly, a fashion statement for our daily life. The Galaxy S22+ features rounded edges and a sleek, Contour-Cut design that seamlessly blends the body, frame and rear camera. The Galaxy S22+ is available in various colors, including Phantom Black, Phantom White, Green and Pink Gold. The device is the perfect go-to accessory for stylish consumers who want a refined look.

Adding to its sophisticated design, the S22 is also very durable — a big plus if you often drop your smartphone. For the first time in the Galaxy S22 series, each phone is surrounded by a polished, protective Armor Aluminum frame. The S22 is also the first Samsung smartphone fitted with Corning Gorilla Glass Victus+ on both the front and back panels, providing even more durability, scratch resistance and protection.

[8:00 a.m.] Lighten Your Commute With a Digital Car Key

Users can now lighten their pockets with the digital key feature from Galaxy S22 Ultra’s Samsung Pass, which lets you unlock your car with your smartphone. Now, you can simplify your morning routine and ensure that you never forget your car keys at home again.

[10:00 a.m.] Take and Share Notes in an Instant With the S Pen

When you’re taking part in a productive morning meeting, it can often be fast-paced. Rather than panic, you can easily jot down notes and keep up with the conversation using your S Pen. The Galaxy S22 Ultra supports a built-in stylus, which provides a notetaking experience that is as easy and convenient as writing on a page. Even when the smartphone screen is locked, you can simply take out the S Pen to open Screen Off Memo.

Even if your morning meeting is running over, there’s still plenty of space on your device to take notes. When you tap on the arrow button in the bottom right-hand corner of the screen, the memo smoothly turns to the next page as if you’re turning the page of a book. Once you’re finished, simply save the entire note in the Samsung Notes application. The app also allows for easy, instant sharing with coworkers who could not attend the meeting.

With the S Pen and the Samsung Notes application in hand, you can rest easy knowing that you can annotate any document, even if you don’t have a hard copy. By opening up a file in the Samsung Notes application in advance, you can still take notes while still staying present and making sure your voice is heard.

[12:30 p.m.] Capture Mouthwatering Photos of Your Lunch

Lunch break is an employee’s time to recharge, so enjoy your break by ditching your desk and visiting well-known restaurants and coffee shops. Thanks to the enhanced camera AI technology of the Galaxy S22 series, you can capture every moment during your off time more clearly. Using just your S22 device, you can snap pictures that will leave all your friends and followers hungry.

[2:00 pm] Pick and Choose What Inspires You With Smart Select

While browsing the internet, one often comes across the perfect piece of content to inspire one’s work. Using the S Pen, you can easily select, clip and grab whatever piques your interest, whether it’s a photo or a quote. The Smart Select feature allows you to draw a shape anywhere on the screen, and your phone will capture only that defined selection. You can save your screenshot as an image or paste it right away on the Samsung Notes application. Whatever the size or shape of the content, you can position it perfectly on a page in your notes, even if it’s already filled with text.

[3:00 p.m.] Work in Any Lighting With Screens That Adjust to You

Whether you’re working indoors or outdoors, you can make sure your screen is always easy to read with the Galaxy S22 series’ Adaptive Brightness feature. As soon as your device turns on, your screen automatically adjusts to match the lighting of a room. You can enjoy a clear, bright screen anywhere with no need for adjustment, no matter if you’re reading documents in a dimly lit conference room or checking your email in direct sunlight.

[5:30 p.m.] Turn Your Smartphone Into a Pocket Scanner for Easy Sharing

When we receive urgent requests for documents, it’s often easier to snap a picture instead of going through the hassle of using a scanner. But when you’re trying to take that perfect shot of the paper on your desk, it can be tricky to avoid casting a shadow on the document, no matter how you position your smartphone. The Object eraser in the Galaxy S22 series is there to help you out.

The Object eraser not only erases objects in the background, but it can also erase the shadow cast on the subject. Without using a separate editing program, the AI automatically analyzes the photo to detect and remove unnecessary items. Even an unwanted glare or reflection can be edited out with just a tap of the Erase reflections button.

[7:00 pm] Capture Picture-Perfect Photos on Your Way Home With Nightography

The Galaxy S22 series is most known for its impressive camera quality. With a larger image sensor than ever before, the camera captures images in bright, detailed colors, even after sunset. The advanced AI technology and the Super Clear Lens help you take natural and smooth-looking photos at night without any camera glare or reflections. If you’re in the mood to appreciate the scenery on your way home from work, the improved Galaxy S22 camera will help you own the night, even in the dark.

For users who want total control over their photos, the improved S22 camera also comes equipped with features that any aspiring photographer can enjoy. Just like professional cameras, S22 users can adjust the ISO, shutter speed, white balance and more in the Expert RAW application. Users can make adjustments according to each lens type, from Ultra Wide to Super Telephoto, all in a single application. The app allows users to save files in both JPG and DNG formats, enabling users to edit high-quality photos down to the smallest detail.

Since its launch, the Galaxy S22 series has been impressing users all over the globe thanks to a range of exciting events and collaborations put on by Samsung’s regional offices. From features at festivals to capturing the nighttime wonders of historic cities, the leading functionalities of the Galaxy S22 series have been being showcased in a range of innovative ways around the world.

In order to showcase how people have been celebrating the Galaxy S22 series and its next-level camera in unique ways, Samsung Newsroom has curated a list of some of the notable activities that have gone on since the introduction of this game-changing latest entrance into the Galaxy S series.

Going Global With the Galaxy S22 Series

Capturing the Night Using Nightography Mode in Lima, Peru

In Peru, Samsung hosted a vibrant night tour of the country’s capital Lima that allowed participants to capture next-level shots of the city’s distinctive architecture using the Galaxy S22 and its powerful Nightography mode.

As well as getting to experience the beauty of Lima at nighttime, those on the tour were able to document their experiences in full thanks to the S22’s powerful photo and video capturing functionalities. Learn more about the starlit tour here.

Capturing All Aspects of the Creation Process With Fat Cap Sprays and the Galaxy S22 in Germany

Notable graffiti artist, Fat Cap Sprays, is known for his glowing artworks that command attention. But due to the nature of the artist’s work — he often works under the cover of darkness — low lighting conditions have previously made it hard to capture both the artist’s working process as well as the end result.

However, through this exciting collaboration with Samsung, Fat Cap Sprays has been able to create, document and showcase his work from start to finish in almost any lighting condition with thanks to the Nightography mode of the Galaxy S22 series. Learn more about the collaboration and take a look at the video series Fat Cap Sprays and Samsung developed with help of the Galaxy S22 here.

Harnessing the Power of the Galaxy S22 Camera for Lollapalooza Brasil

As exciting spaces in which to spend time with friends and enjoy great music, festivals are the perfect events for making memories that will last a lifetime. Lollapalooza Brasil 2022 is one such space at which Latin American music fans can get together and capture their experiences both with their loved ones and their favorite musicians.

In order to ensure that the photos and videos you capture are next-level, Samsung Brazil has put together this handy guide showcasing how the Galaxy S22 is a festival must-have in order to take your photos and videos to the next level. To learn more about how features such as Zoom Lock and Director’s View are the perfect tools for recording your experiences, read more here.

Keeping Track of the Action With Dual Tele Zoom and More in Jakarta

The parade of Mandalika Moto GP racers held in Jakarta is a must-visit event for locals, tourists and racing enthusiasts alike, offering visitors a first-hand view of the riders and their bikes as they parade through the vibrant city.

In order to capture the parade in all its glory, the Galaxy S22 Ultra’s powerful Dual Tele Zoom, capable of zooming in up to 100x, Director’s View feature and panning shooting functionality let eagle-eyed visitors capture the event just as it happened. Take a look at the stunning and action-packed results here.

Samsung Creates A New Guinness World Records Title With Epic Unboxing

In order to bring Galaxy users from all over the country together, Samsung India held a truly epic unboxing event for the Galaxy S22 series across 17 cities including New Delhi, Mumbai and Chennai which saw 1,820 people simultaneously unbox the all-new Galaxy S22 Ultra.

Setting a Guinness World Record, the event showcased the anticipation of Indian Galaxy users for the all-new and ultra-powerful devices, and echoed the enthusiasm felt the world over for the latest iteration of the Galaxy S series. To learn more about this record-breaking act, take a look at the article here.

The Galaxy S22 Brings Light to the Darkness Through An Art Installation in Milan

At the core of the user experience of the Galaxy S22, and in particular its camera functionalities, is a fascinating intersection of technology and art. In order to showcase the artistic as well as the innovative capabilities of the Galaxy S22 Ultra and its revolutionary Nightography mode, Samsung unveiled a commanding art installation project in Milan for the public to enjoy.

In collaboration with C2C Festival, Europe’s leading avant-garde event, the immersive art experience, created by visual designer Weirdcore and featuring musicians and composers, paired continuous rays of light with a dark background for a mind-bending experience inspired by the transformative results one can achieve with the Galaxy S22’s Nightography mode. Check out more details of the installation here.

Spotlighting Young Creators, Backed by the Galaxy S22’s Powerful Camera, in Belgium

These days, young content creators have incredible potential, and modern technology is allowing them to create their own stories and share them with others thanks to the leading camera functionalities of devices such as the Galaxy S22 series.

In order to provide a platform for young creators wanting to get their start in the film industry, Samsung held a video contest in partnership with leading Belgian film directors, Adil El Arbi and Bilall Fallah, with selected participants then able to attend workshops and flex their skills with the Galaxy S22 Ultra’s Portrait Mode in order to create compelling, high-quality video stories — even in low-light conditions. Learn more about the competition here.

Fostering the Ultimate Galaxy S22 Experience Zone in Guatemala City

Cayalá, a famed tourist destination in Guatemala City, saw its photo-worthy outdoor spaces transformed into an all-new kind of experience with the launch of Samsung’s immersive product experience space to celebrate the launch of the Galaxy S22 series.

With 4 experience zones titled Nightography, S Pen, Reflection and Mirror, visitors have been able to get to know the impressive features and functionalities of the all-new Galaxy S22 series in unique ways alongside the compelling backdrop of the popular Cayalá district. Get a closer look at the vibrant installation here.

Expressing the Galaxy Experience Through the Power of Music in Colombia

In order to highlight that all of Samsung’s devices have creativity at the core of their experience, Samsung Colombia decided to introduce the Galaxy S22, along with the Galaxy Tab S8 and The Freestyle, through a musical presentation that showcased the true identity of each product.

Featuring musicians, dancers and leading members of the Samsung Colombia community, the presentation not only enthralled guests with its artistic twist, but also showcased the differentiated power of Samsung’s latest devices in impressive fashion. Learn more about this musical experience here.

Showcasing the Galaxy S22 Series While Surrounded by History in Breda

Koepelgevangenis, located in Breda, the Netherlands, is a former prison built in the late 19^th-century with a storied history, and has been designated a national monument by merit of its striking architecture featuring a monumental dome.

Understanding that the intersect of where past meets present is the starting place for future progress and innovation, Samsung held a launch event for the all-new Galaxy S22 series in the notable building, at which users were able to get to know the devices’ Nightography mode in all its glory. Learn more about this immersive event here.

Be sure to stay tuned to Samsung Newsroom for more on the revolutionary Galaxy S22 series and its game-changing camera.

It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings¹ IoT solutions.

To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.

“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”

The #YouMake campaign will roll out across eight countries² by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.

¹ While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.

² The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.

Samsung Electronics recently rolled out its #YouMake campaign, a campaign centered around customizing the color, design and even the combination of your Samsung products according to your lifestyle.

From refrigerators and TVs to smartphones and smartwatches, you can now make your Samsung experience your own across the full range of the company’s products. Going beyond simply expanding the product options available, this campaign lets you enjoy customized and connected product experiences through the Internet-of-Things (IoT)-powered SmartThings platform.

The #YouMake campaign empowers consumers to take the lead in customizing their own product experiences however they want. Samsung Newsroom has explored how the #YouMake campaign can transform different spaces in your home through combinations of different devices to help you embrace your individuality, so read on to discover how this campaign can inspire you to discover seamless product experiences that are truly tailored to your lifestyle.

#Scene 1, Transform Wherever You Work Into A Home Office

Due to the pandemic, the traditional ideas of how and where we work have fundamentally changed. Today, many people work from home or operate on a hybrid schedule, which combines working from home and commuting to the workplace. Now, #YouMake offers another opportunity to revolutionize how we approach the way we work at home. By connecting your smart devices through SmartThings, workers can create a new home office culture by breaking the stereotype that “work equals computer.”

Through #YouMake, you can start the day by working in your study with your Smart Monitor M8, but then step into the living room for a conference call using your Neo QLED TV. With its large screen, you can get a vivid sense of being in a meeting with your colleagues, as you easily read the meeting agenda and clearly see your coworkers’ faces. For materials that need to be shared during the meeting, you can quickly share them through your Galaxy S22.

With the SmartThings’ screen compatibility and connectivity features, including file sharing, you can choose the best products to use for different tasks in a simple, unified way.

#Scene 2, Customize Your Home With Design That Speaks to You

Your home is the one space that truly reflects your personality and style. Just like how you would select the wallpaper and furniture to decorate your home, you can now customize the colors and finishes of home appliances and electronics, such as your refrigerator, TV and smartwatch.

You can easily sync your style and your devices across your home with the #YouMake campaign.

For instance, if you’ve already chosen Bespoke Refrigerator panels to match your kitchen’s bright, pink-hued wallpaper, you can add a further splash of color to your home by installing The Frame and choosing bezel colors that coordinate with the Bespoke Refrigerator.

When having guests over, you can then select the perfect painting for any special occasion and display it with The Frame. You can also opt for a Galaxy Watch strap and watch face in matching colors for a stylish look that meets any dress code.

#Scene 3, Make Any Get-Together a Night To Remember

With the #YouMake campaign, you can transform wherever you are into a movie theater or a pumping party scene. The Freestyle, a lightweight and easy-to-carry portable screen, can display a large movie screen or provide mood lighting for parties. Simply turn on Ambient Mode on The Freestyle to display images that elevate the atmosphere and transform the vibe of the party.

If you’re in the mood to stream a video from your favorite OTT platform, you can also connect The Freestyle to your Galaxy S22 using the Tap View feature to utilize the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.

Samsung is offering consumers the opportunity to take the lead in tailoring their product experiences to fit their lifestyles. Learn more about these compelling connected device experiences by following Samsung’s #YouMake campaign.

In partnership with the Sagrada Familia, Samsung has implemented a project where it filmed the interior, exterior and main architectural structures of the cathedral in 8K using the Galaxy S22 and played the video on the Neo QLED 8K to share it with the visitors.

The company has installed 16 Neo QLED 8Ks and 2 digital signages to play the video so that more visitors can appreciate the ins and outs of the cathedral in 8K UHD starting this month.

As the representative work of world-renowned architect Antoni Gaudí, the Sagrada Familia is a work of art that attracts more than 3 million visitors every year. It is famous for the colorful lights that fill the cathedral and change over time, which is perfectly captured on the Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

The Galaxy S22 series and the Galaxy Tab S8 series saw more preorders within the first week than any other Samsung smartphone and tablet to date. Preorders for the Galaxy S22 series have more than doubled those of the Galaxy S21 series. Driving more than 60% of sales so far was the Galaxy S22 Ultra. Galaxy Tab S8 series preorders also more than doubled preorder numbers for the Galaxy Tab S7 series. Driving approximately 50% of sales so far was the Galaxy Tab S8 Ultra.

“We’re thrilled that these devices have already become among our most popular ever,” said Bryan Choi, Executive Vice President and Head of Sales & Marketing Office, Samsung Electronics’ MX Business. “At Samsung, we remain committed to offering boundary-pushing innovation and these new devices not only provide more choices for Galaxy fans, but access to the full Galaxy ecosystem of devices and partners for a truly connected experience. We cannot wait for users to live their lives more easily and connect with others more seamlessly.”

The Galaxy S22 and S22+ break the rules with unmatched Nightography and AI advancements for the best photos and videos on a Galaxy device. The Galaxy S22 Ultra also marks a new chapter for smartphones by combining the creative power of the S series with the S Pen-enabled productivity experience previously only available on the Galaxy Note.

The Galaxy Tab S8 series is available in three models — Tab S8, S8+, and the first-ever, Tab S8 Ultra. This flagship tablet lineup is the boldest Samsung has ever offered with powerful multitasking performance, a truly immersive display and super-smooth S Pen, and access to an open ecosystem to work and play like never before.

The Galaxy S22 series and Galaxy Tab S8 series will be available from February 25 in select markets including Europe, North America and Korea. Samsung will further expand markets and model availability starting in March. For more information, please visit: news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Samsung Electronics established a design identity for the Galaxy series with the belief that originality derives from the combination of deep reflection, extensive research, time and effort. Following this process enables new values to be added that elevate the standards for premium smartphones. This is how Samsung has continuously managed to enhance Galaxy smartphones’ designs while maintaining essential values.

Read on to learn more about how Samsung refined the Galaxy S22 series’ design.

The Essence of Originality

For the Galaxy S series, Samsung has always aspired to develop a simple and flat form that harmonizes technology and design without exposing the boundary between them. With smooth, beautiful lines that resemble the curvature of sand dunes, moderation and solidity coexist in the Galaxy S series’ simplified form.

Bold Geometry

The Galaxy S series’ design philosophy prioritizes capturing only the most essential elements in order to establish a unique identity. In the case of the Galaxy S22 series, that means equipping the devices with a flat design and a symmetrical front and back. Details on the sides have been pared down to ensure that the smartphones look sleek and smooth from any angle.

In addition, the Galaxy S22, S22+ and S22 Ultra’s camera layout has been rearranged to establish a design identity that the Galaxy S series will maintain going forward. In particular, the camera of the Galaxy S22 and S22+ has been positioned in such a way that it is equidistant from the devices’ horizontal and vertical edges, creating a more refined impression.

A Seamless Combination

The Galaxy S22 and S22+ both feature analogous colors in their metal camera housings and bodies, creating a sense of unity. The sleek, flat line drawn by the side frame separates it from the camera housing, creating a clean-cut appearance. The camera system, its waterproof structure and the angle of the camera housing were all redesigned and delicately refined and simplified.

Newness Beyond Innovation

Samsung designers continuously strive to raise the bar for premium smartphones even further with innovations that enhance Galaxy devices’ unique identity. Accordingly, the Galaxy S22, S22+ and S22 Ultra demonstrate how Samsung has been delivering the best performance and technology while also considering ways to make it easier for users to utilize the devices and express themselves.

An Optical Illusion

The Galaxy S22 Ultra combines superior performance with a sophisticated design. Here, the scope of the Galaxy S series has been expanded by inheriting the Galaxy Note series’ simple yet sturdy design identity, which is optimized for the S Pen.

As a camera’s performance increases, it tends to grow larger and protrude more from the design. To prevent the Galaxy S22 series’ camera from sticking out, Samsung minimized the camera’s size by optimizing its design. The camera’s mirrored metal frame establishes a brand new look with a specialized finishing method that creates the impression that the camera is floating above the device’s body. These features allow the camera to harmonize with the body. The result is an elegant design that does not protrude too far and includes a mirrored metal frame that reflects the color of the device depending on the angle.

A Versatile S Pen That’s a Joy To Use

The Galaxy S22 Ultra’s built-in S Pen offers a more creative and joyful mobile experience by allowing users to write and draw on the device’s expansive screen. With 70% lower latency, the new S Pen allows users to enjoy a more realistic experience that feels like putting pen to paper.

What’s more, users can also open apps more easily with Compact Mode in the Air Command menu, and the Samsung Notes experience has become even more convenient. When users want to save a link or a web page, they can do so easily using Samsung Notes in a pop-up or split screen and keep the page they were viewing open.

Expand Your World

One UI expands what users can do with the Galaxy S22 series. For example, when frequently used widgets are grouped using the Smart Widget function, widgets that users will find useful depending on the time and location will be automatically displayed. There’s a widget to notify users of upcoming events, as well as one that indicates when their Galaxy Buds’ batteries are low. Removing the need to open multiple widgets at once enables the home screen to be used more efficiently.

The camera has also been enhanced to allow users to take high-quality photos and videos of distant subjects and in low-light settings. Functions that improve the sharpness of selfies and remove the moiré patterns that appear when capturing TV screens or monitors have also been added to the gallery, providing a new photo-remastering experience. The photo editor’s automated AI eraser intelligently detects and removes shadows and light reflectors in a more efficient manner than if users were to select and erase objects manually.

Furthermore, the newly introduced Samsung Wallet¹ feature combines digital payments, ID and asset management in one convenient and secure place. This simplifies users’ daily routine by providing layers of security to protect their private information.

Designs That Reflect Their Era

With Galaxy devices’ designs, Samsung strives to deliver an optimal mobile experience that factors in users’ unique preferences and lifestyles. With designs that evolve with the times, Samsung enables users to use their mobile devices as they wish, supporting more enjoyable mobile experiences that put users in charge of their daily lives. Continuing to do so allows Samsung to create more value and a brighter future for communities and society.

Trendy Yet Classy

The Galaxy S22 series’ colors are both unique and contemporary — classic and premium, but trendy as well. Each device is available in Phantom Black, Phantom White and Green. The Galaxy S22 and S22+ are also available in Pink Gold, while the Galaxy S22 Ultra is available in Burgundy.

The refined Phantom Black hue showcases the Galaxy S series’ premium value, while the pure Phantom White complements the reflection of the metal body, projecting a message of hope and positivity. Green reflects the current times and encompasses a variety of tastes, while Burgundy accentuates the premium value and the modern and unique feel of the Galaxy S22 Ultra. A double layer nano coating adds rich tone and texture to the Pink Gold edition, revealing a variety of colors that go beyond the limits of a standard pink.

More Customization

While the devices’ designs have been simplified and refined, the joy of choosing a smartphone cover is greater than ever. The S-View Flip Cover’s compact display features the same UX as the Galaxy Watch, offering consistent and unified usability. The Frame Cover, meanwhile, offers a choice of two backplates — one clear, one mirrored — so users can easily decorate their device to suit their taste.

The Silicone Cover with Strap combines bold graphics with colors that create a strong impression whenever the smartphone is used, while the transparent Protective Standing Cover features multiple options in terms of kickstand designs and colors, offering users a unique look. A wide variety of cover materials, such as silicon and leather, as well as trendy designs and colors, allow enabling anyone to find a cover design that suits their unique personality.

Reduce & Recycle

The Galaxy S22 series’ design identity is also reflected in its packaging. The number 22 on the package expresses the unity of the camera housing with smoothly permeating graphics, while the bold “S” hints at the smartphones’ stylish and flat design.

The smartphones’ packaging was produced in an eco-conscious manner, utilizing 100% recycled paper. All components, including accessories and manuals, were made more compact to reduce the packaging’s overall volume. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 series with packaging that’s 56% smaller by volume than that of the Galaxy S20.

For years, the Galaxy S series has been setting the standard for premium smartphone designs. Samsung’s ultimate goal for the series is to continuously provide mobile experiences that reflect users’ feedback and evolve in ways that benefit the entire world. Going forward, the company will continue to create innovative experiences that reflect our changing times, break existing boundaries and transcend the limits of what smartphones can do.

* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.

¹ Official release date is TBD. Feature specifications may vary by country, region, model and carrier.

The Galaxy S22 and S22+ empower users to enjoy new levels of creativity and self-expression, while the S22 Ultra combines the best of the Note and S series’ features, setting a new standard for premium smartphones. The Galaxy Tab S8, S8+ and S8 Ultra, meanwhile, combine sophisticated hardware with powerful performance, offering users the freedom and flexibility to work and play like never before.

In case you missed it, check out the video below to view a replay of the event in its entirety.

Packed with Samsung’s latest AI technology and new Nightography features, the Galaxy S22 and S22+ support next-level camera experiences, ensuring that content remains crisp and clear, day or night. The smartphones’ lightning-fast 4nm processor powers users through even the busiest of days, while their sleek and durable Armor Aluminum design is built to last. The Galaxy S22 Ultra, meanwhile, combines the unrivaled power of the Note series with the S series’ pro-grade camera and performance, and is the first S series device to feature a built-in S Pen – Samsung’s fastest and most responsive yet.

Click on the videos below for the design and hands-on look at Samsung’s newest flagships.

¹ S Pen support is available on Galaxy S22 Ultra only. Specifications of each S22, S22+ and S22 Ultra devices may vary.

Capture vivid colors and crisp images even in low light with the Galaxy S22 series’ advanced Nightography features. Samsung’s most intelligent camera yet is powered by a sensor that’s 23% larger than the previous generation, and features a 10MP front camera that won’t be held back. So you can create content that truly pops — from cinematic videos to the best and brightest photos.

As the first Galaxy devices to feature a 4nm processor, the Galaxy S22 series delivers lightning-fast gaming and super-smooth processing to boost productivity even when you’re on the go. An all-day battery offers peak performance for the long haul, while sustainable materials make Samsung’s newest smartphones its most eco-conscious yet.

Take a look at the infographic below to see how the Galaxy S22 and S22+ are setting an epic new standard for the smartphone experience.

* Specifications including security, display refresh rate, OS and durability have been revised on Feb 11, 2022 to provide more accurate information.

Beginning today in select markets,¹ those who purchase the Galaxy S22, S22+ or S22 Ultra will be able to choose from an expanded selection of colors that includes exclusive options only available at Samsung.com.

The Galaxy S22 and S22+ feature four online exclusive colors,² including Cream, Graphite, Sky Blue and Violet.

The Galaxy S22

The Galaxy S22+

The Galaxy S22 Ultra is available in Graphite, Red and Sky Blue.

Click here to learn more about the newest additions to the Galaxy family.

¹ Online-exclusive colors available in the following markets: the U.S., Canada, the U.K., Germany, France, Italy, Spain, Portugal, Sweden, Norway, Denmark, Finland, the Netherlands, Belgium, Austria, Switzerland, Poland, Russia, the United Arab Emirates, Australia, Thailand, Singapore, China and Korea.

² Available color options vary by market.

“Our smartphone cameras have transformed the way we create, share and communicate. Through photos and videos, we express ourselves and connect with the people we care about,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “That’s why we focused on designing our latest S series devices with groundbreaking camera capabilities that work day and night, powered by our best mobile performance yet.”

Own the Night With Samsung’s Most Intelligent Camera Yet

Galaxy S22 and S22+ are designed to deliver next-level camera experiences, so people can connect and share wherever they are. With the Galaxy S22 series’ revolutionary new Nightography features — like the 23% larger sensor than S21 and S21+ and Adaptive Pixel technology — your camera is designed to let in more light, draw out details, and capture colors that make your content pop, even in the dark.¹ Both Galaxy S22 and S22+ are built with a powerful 50MP main camera, 10MP tele-lens, and 12MP ultra-wide lens, so you always get the high quality shots. When you’re capturing videos with friends, the new Auto Framing² feature detects and tracks up to 10 people and automatically adjusts the camera’s focus, so your camera captures everyone clearly. Both devices are powered by advanced VDIS technology which minimizes vibrations, so you get smooth, sharp footage even when you’re on the move.

Galaxy S22 and S22+ are also equipped with Samsung’s latest AI technology that takes your photos to the next level. It’s easy to take perfect Portrait mode photos with the new AI Stereo Depth Map, and your subjects will look better than ever with even the smallest details appearing crisp and clear thanks to a sophisticated AI algorithm. The same works for your favorite furry friend: Galaxy S22/S22+’s new Portrait mode helps prevent pet hair from blending into the background, so you always get the best shot of your pet.

Power and Performance That Keep Up With Your Life

From work to home, Galaxy S22 and S22+ are designed to power you through even the busiest days with the first-ever 4nm processor on a Galaxy smartphone. It powers our most advanced AI and ML processing to date, delivering unrivaled performance for all your streaming and productivity needs. What’s more, network behavior analysis streamlines your app performance by automatically detecting which app you’re using and directing the most power there — so streaming, surfing the web, and navigating apps have never been smoother.

Galaxy S22 in Phantom Black

A lightning-fast processor demands power that can keep pace. Galaxy S22 is built with a robust all-day battery³ and 25W fast charging⁴ that never slows you down, and Galaxy S22+ features a super powerful battery that can last even longer than a day on a single charge. Galaxy S22+ also offers 45W super-fast charging, so you don’t have to wait when your power is running low.

Streaming a movie or your favorite show will look even better on Galaxy S22 and S22+’s beautiful displays. Both devices come equipped with a Dynamic AMOLED⁵ 2X display, designed for the best in gaming and watching. Whether you choose Galaxy S22’s premium 6.1-inch display or Galaxy S22+’s 6.6-inch,⁶ each screen is built with intelligent Vision Booster technology that automatically adjusts the display to the lighting around you and enhances the color contrast, so you can enjoy the best possible view of your content. Plus, hardware performance enhancements have improved display brightness — S22 has a peak brightness of 1,300nits while S22+ features a peak of 1,750nits.

S22 and S22+ will also ensure you can always stay connected and collaborative. Through our partnership with Google, you can enjoy Google Duo⁷ live sharing⁸ to view photos in Gallery with friends or write meeting notes with colleagues on Samsung Notes — even while you’re apart.

Design to Perfection and Built to Last 

Both Galaxy S22 and S22+ feature the S series’ iconic, fan-favorite Contour-Cut design that blends the camera seamlessly into the housing. To create a sleeker and more refined look, Samsung built both devices with a distinctive flat display, complete with a luxurious glass and haze finish. Now, the S series camera housing is designed to match the color of the device’s body with a slim and symmetric metal frame for a seamless look. The result is a balanced, unified design that’s modern, fashionable, and sleek. Both the Samsung Galaxy S22 and S22+ are available in Phantom Black, Phantom White, Green and Pink Gold.⁹

Galaxy S22 in Phantom White

Galaxy S22+ in Pink Gold

And that stunning design is built to last: the Galaxy S22 Series presents Samsung’s most durable mobile devices yet. Galaxy S22 and S22+ are the first S series models made with Armor Aluminum — our strongest aluminum frame, so you can take your phone anywhere with peace of mind. The Galaxy S22 series is also the first smartphones to feature new Corning^® Gorilla^® Glass Victus^®+. The S22 series devices are equipped with this tough glass on the front and back, so you can worry less about accidental drops.

But we know true durability is not just about hardware. As part of our commitment to giving users the best possible mobile performance and experience, the entire Galaxy S22 series will be supported by up to four generations of Android OS upgrades.¹⁰ Now millions of Galaxy users can take advantage of the latest security, productivity and other exciting new features, for longer. Samsung will scale this effort across our product line-up to ensure you’re fully supported across your Galaxy ecosystem.

The Galaxy S series also makes it easy to make your phone your own. You can use Samsung’s clean and intuitive new One UI user interface to customize the look and feel of your home screen and widget. Tailor your icon colors, widgets, color palette, and more to your personal preferences, and create a mobile experience that reflects who you are. One UI also gives you easy access to a wealth of emojis, GIFs and stickers directly on your keyboard, so you can instantly communicate exactly how you feel without typing a single word.¹¹

Help Build a Sustainable Future Through Galaxy for the Planet

As our most eco-conscious device ever, the Galaxy S22 series pioneers mobile technology while supporting our planet. Plastic pollution poses serious threats to our environment, and discarded fishing nets are especially harmful to marine life and our oceans. By collaborating with leading organizations, Samsung helps recover discarded fishing nets¹² and transforms them into a high-performance material for our smartphones. This material — used in the Galaxy S22 series’ component, key bracket — contains 20% recycled ocean-bound plastic¹³ from discarded fishing nets. The Galaxy S22 series also incorporates post-consumer recycled material in its speaker module, as well as the inner parts of the power and volume keys.

In addition to ocean-bound plastics, we use 100% recycled paper for the Galaxy S22’s packaging and include a protective film made from recycled plastic. Every smartphone case is also designed with UL-certified, eco-conscious materials¹⁴ — such as recycled post-consumer plastics or bio-based substances. These purposeful innovations are the latest example of Samsung’s commitment to doing more with less as part of Galaxy for the Planet.

Security You Can Trust

The Galaxy S22 series is secured by Samsung’s powerful Knox Vault security platform, which includes a secure processor and memory that completely isolates sensitive data like your passwords, biometrics, or Blockchain keys from the phone’s main operating system. One UI’s privacy dashboard and Indicator make it easy to see which apps are accessing your data and camera, so you can decide whether to grant or deny permission to each app. The Galaxy S22 series also introduces several new security features, including ARM micro architecture, which helps prevent cyberattacks that target your operating system and memory.

Plus, the Galaxy S22 series brings you Samsung Wallet¹⁵ — a seamless, convenient and secure experience to make everyday life easier. Samsung Wallet combines digital payment, ID, keys and asset management into one tool to simplify your routines, from showing your student ID to compiling travel documents before a flight.

Stay Connected With the Galaxy Ecosystem

Alongside the new S22 series, Samsung is introducing an all new line of tablets and a pack of updated features for Galaxy Watch4 so that Galaxy users can stay connected in every aspect of their lives. Built for a new era of connectivity, Galaxy Tab S8 series ­— including Tab S8, Tab S8+ and Tab S8 Ultra — is Samsung’s most versatile line of tablets ever, built and designed to meet the ever-changing needs of those who work, study, play and create.

Local Availability

Starting on February 25, 2022, Galaxy S22 and Galaxy S22+ will be widely available in carrier and Unlocked by Samsung versions through Samsung.com, carriers and retailers online. Both devices will be available in the following colors and memory options:

• Galaxy S22/22+: Phantom Black, Phantom White, Green and Pink Gold in 128GB and 256GB models with 8GB RAM

Samsung Care+,¹⁶ a dedicated product support service covering accidental damages, repairs and more, will be available for the Galaxy S22 series. For more information about Galaxy S22 and S22+, please visit: Samsung Global Newsroom, http://www.samsungmobilepress.com, or news.samsung.com/galaxy.

Specifications

* Specifications for display refresh rate and security have been revised on Feb 11, 2022 to provide more accurate information.

¹ Adaptive Pixel only works with high resolution photos, not at basic resolution.

² Auto Framing only available in Video mode. Auto Framing must be enabled before recording. Certain resolutions and ratios may not be supported. Certain functions may not be available when Auto Framing is on. Only people can be recognized, and there is a limit to how many people may be recognized. Available on Samsung Camera, BlueJeans, Google Duo, Meta Messenger, Google Meet, Microsoft Teams, Cisco Webex Meet, and Zoom. Auto-framing available on select lenses.

³ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

⁴ Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables.

⁵ The Dynamic AMOLED 2X display with Vision Booster on Galaxy S22 and S22+ received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means your images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 1750 nits on Galaxy S22+ and 1300 nits on Galaxy S22 improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 3,000,000:1 contrast ratio on Galaxy S22+ and a 2,000,000:1 contrast ratio on Galaxy S22 to make your mobile experience more immersive.

⁶ Display measurements are diagonal; the actual viewable area is smaller due to rounded corners and camera hole.

⁷ Current sharable apps during Google Duo video calls are Google Arts & Culture, Google Maps, JamBoard, Samsung Notes, Samsung Gallery, and YouTube.

⁸ Google Duo is a trademark of Google LLC.  Live sharing host is available to Galaxy S22 series and Galaxy Tab S8 series users at time of launch and will be provided to other Galaxy device users with Android 12 at a later date. Participants may need to upgrade to the latest Google Duo app to use live sharing. Google Duo app availability may vary by market. Requires optimal network connection.

⁹ Availability may vary by market.

¹⁰ Availability and timing of Android OS upgrades and features may vary by device model and market. Devices eligible for four generations of Android OS upgrades currently include Galaxy S22 series (S22/S22+/S22 Ultra), S21 series (S21/S21+/S21 Ultra/S21 FE), Z Fold3, Z Flip3 and Tab S8 series (Tab S8/Tab S8+/Tab S8 Ultra).

¹¹ Some may cost extra money.

¹² Discarded fishing nets are collected through Samsung’s partner that works with local fishermen who collect them from the Indian Ocean and neighboring coastal areas. Samsung does not directly recover fishing nets from the ocean.

¹³ Ocean-bound plastic is abandoned plastic waste of all sizes (micro-plastics, mezzo-plastics and macro-plastics) that are located within 50km of shores in communities or areas where waste management is inexistent or very inefficient.

¹⁴ Sold separately.

¹⁵ Samsung Wallet will be supported across all Galaxy S22 series. The Digital ID feature will be available later this year and the boarding pass and access ticket feature will debut in South Korea first after the product release.

¹⁶ Samsung Care+ coverage may vary by country (region) and deductibles may apply. For more information, visit www.samsung.com/samsung-care-plus/.