Samsung Electronics today announced that its latest lineup of QLED TVs has received ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an international certification organization based in Germany. The certification verifies that Samsung’s QLED TVs meet global standards for quantum dot display structure, reinforcing the company’s technological leadership in the premium TV market.

The certification confirms that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

As part of the certification process, TÜV Rheinland analyzed the light spectrum produced by Samsung QLED TVs and confirmed that it displayed clear separation between red, green and blue — an important marker of color accuracy. This distinction is enabled by quantum dots and may not be as pronounced in displays using alternative materials, which can sometimes cause color mixing or reduced clarity. The results demonstrate how Samsung’s use of quantum dots contributes to delivering vivid and precise color expression.

With the latest certification, Samsung’s QLED TVs are officially validated as true quantum dot displays, further differentiating Samsung’s offerings and strengthening consumer trust in premium television technologies.

“This certification objectively validates that Samsung QLED TVs deliver true quantum dot performance built to international standards,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovation and strengthen consumer trust as we lead the premium TV market.”

The series that have received certification include the Neo QLED 8K (QN990F, QN900F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F) and QLED 4K (Q8F, Q7F, Q6F) series.

Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment.

Separately, Samsung’s quantum dot technology has also been recognized by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design — an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

QLED Leads Larger TV Market with Aims to Double its Growth

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

Over the past few years, one of the breakthrough achievements of Samsung researchers has been the development of cadmium-free quantum dot technology, currently utilized in Samsung QLED TVs. While quantum dot had the benefit of delivering superior light expression, the technology posed harm to the environment with toxic cadmium at risk of being released through nanoparticle degradation. Samsung’s quantum dots, however, are cadmium-free, and Samsung is currently the only company that produces cadmium-free (Cd-free) quantum dot displays.

The architect behind development of the Cd-free quantum dot technology was Dr. Eunjoo Jang at the Samsung Advanced Institute of Technology (SAIT). For her achievements, Dr. Jang was appointed a Samsung Fellow on November 16 – a distinct honor established at Samsung in 2002 to honor outstanding achievements in research, and also referred to as “Samsung’s Nobel Prize.”

Dr. Jang, who has been involved in the research of Cd-free quantum dot technology for over 15 years, recently shared with Samsung Newsroom the story behind her research into the technology, as well as her thoughts on what’s next for display innovation.

“I wanted to do something that no one else had”

Dr. Jang, who earlier in her career was studying catalysts at POSTECH and the University of Ottawa in Canada, had strong interest in developing quantum dot technology that could leverage catalyst technology when she started the project at SAIT in 2002:

“I thought nano-technology would fit well with quantum dot because it is a semiconductor material. It wasn’t so much about application at the time, but the goal was to look ahead 10 years. When I initiated my research, I was one of the few ones looking into the potential future application, but many had very limited belief as to whether the research and study were even possible.”

Dr. Jang recalled that developing Cd-free quantum dot technology was quite a challenge. While quantum dot was studied widely for its capabilities in absorbing and emitting light, and also used in various lighting devices, its application into other areas was seen as limited as it requires the hazardous heavy metal cadmium.

“At first, we could not even imagine a Cd-free quantum dot, but in Samsung’s commitment to being a globally responsible manufacturer, the vision was to make it work. I was able to relatively quickly complete a cadmium-containing quantum dot, but I wanted to do something that no one else had. So, I worked another three years on Cd-free quantum dot.”

Dr. Jang describes seeing her scientific research applied to a commercial product as particularly gratifying, “It was such a terrific period when I was helping in the design of a plant for production of Cd-free quantum dot products, a technology which had actually started from work in the lab. My research work was used for real-life production, and when Cd-free quantum dot was first introduced at CES 2015, it was such an amazing experience.“

Expansion of Cd-free Quantum Dot Across Samsung Products

Dr. Jang explained, “It has been three years since Cd-free quantum dot technology has been applied to Samsung products. The technology has proven to be stable even when we change its structures in terms of higher brightness, local dimming, 8K and other features.”

Dr. Jang also emphasized her belief in the environment of Samsung as key to the success in producing the technology, “The reason why Samsung Electronics was able to produce this achievement in terms of quantum dot is because the company started earlier than other competitors. We set a specific goal from an early stage, and poured our resources into it.” She added that the achievement is especially meaningful to her because it was an independent development, “I am proud that Samsung, with its own capabilities, was able to develop such advanced technology without any outsourcing. This is clear testament to the strengths of our people as well as our environment which helps drive innovation.”

The Future: Self-Lighting Quantum Dots, and More

So, what is the next evolution for Samsung TVs?

Dr. Jang explained the differences between QLED and OLED, “Both have strengths and weaknesses. Contemporary OLED is incomplete, and OLED TV displays have many weaknesses related to burn-in, brightness, large screen and grey-scale which are all due to lesser stability.” She especially emphasized that replacing the light emitting layer with quantum dot is essential to overcome the limit of the display, “Using organic or inorganic materials for the light emitting layer could influence the reliability of products. I would like to implement the improvement of making this layer with inorganic materials – quantum dots.”

Dr. Jang also said that she is currently devoting considerable research into self-lighting QLED and its application, “I am currently participating in a study of making a better display that can overcome the limit of OLED TV and be applied in many other fields. Self-lighting quantum dot technology is being specifically researched for this purpose. My ultimate goal is to develop technology that gives new value to customers and makes for a more convenient life.”

From research to commercialization, Dr. Jang is one of the many talented innovators at Samsung who are helping write the next chapter in display technology. As she continues her work in developing quantum dot’s technological leadership in the field, it will be exciting to see the innovations that arrive next into our living rooms.

Dr. Eunjoo Jang and researchers at the Samsung Advanced Institute of Technology (SAIT)

QLED International Forum Venue, Beijing Yanqi Lake International Convention & Exhibition Center.

Held under the theme ‘QLED’s Light Brightens the World,’ the forum welcomed approximately 300 guests to the Beijing Yanqi Lake International Convention & Exhibition Center. Joining the attending government agencies were TV manufacturers including Samsung Electronics, Hisense and TCL; representatives of Peking and Tsinghua universities; GOME Electrical Appliances and Suning Commerce Group, China’s top two TV distributors; and JD.com, one of the country’s major e-commerce companies.

In his opening address, CECC Vice Chairman Liu Yufeng outlined QLED TVs’ potential to transform the industry. “QLED TV achieved 100 percent annual growth rate in the Chinese market and will increase from 600,000 products in 2016 to 1.2 million in 2017,” he said. “At the same time, the sales at the world’s market will also increase from 3 million to 6 million units. Quantum dot technology will be the major trend of the TV industry.”

Market research firm DisplaySearch has estimated that global sales of Quantum dot TVs will exceed 18 million units in 2018. The goal of the QLED International Forum is to accelerate the market’s trend toward QLED TV.

Representatives from Samsung Electronics, TCL, Hisense, GOME Electrical Appliances, Suning Commerce Group and JD.com took part in the QLED International Forum to kick-start the market for QLED TV.

After the attending distributors shared their strategies for vitalizing QLED TV sales, Samsung Electronics and other TV manufacturers signed contracts with GOME Electrical Appliances, Suning Commerce Group, JD.com, Five Star, Sundan and other distributors with the aim of boosting the QLED TV market.

Nanosys, the leading developer of Quantum dot technology, delivered a presentation that revealed QLED’s superior visual performance. The forum also provided a venue for TV manufacturers, display industry experts and academics to discuss the state of Quantum dot technology and QLED TV’s development.

Professor Peng Xiaogang of Zhejiang University summed up the significance of Quantum dots’ development quite succinctly. “Quantum dots are the best lighting material that mankind has ever found,” he explained. “The pure color representations, brightness and other features of Quantum dots are characteristics that other display technologies would have difficulties to take over.”

A staff showcases Samsung Electronics’ QLED TVs Q7 and Q8 at the QLED International Forum.

The event also featured an exhibition hall, which included exhibits on QLED TV, Quantum dot light emission, Quantum dot film, the technology’s biomedical applications, and other ways Quantum dots can be used in everyday life.

Samsung Electronics showcased its QLED Q7 and Q8 TVs, which offer the best picture quality. Samsung’s QLED TVs are the only displays capable of producing 100 percent color volume, which means that colors can be expressed accurately regardless of differing levels of brightness, ensuring that images are presented in the way the content producer intended.

However, as Liu Junguang, Samsung Electronics’ Vice President of Visual Display Business explained, an ability to portray vivid, accurate colors is not the only reason Quantum dot technology represents the future of TV.

Liu Junguang, Samsung Electronics’ Vice President of Visual Display Business, explains QLED TVs’ characteristic features.

“Because Quantum dots use inorganic materials, our displays can provide the utmost display quality without problems that leave marks on the screen, such as burn-in, or affect the lifespan of the product,” said Mr. Liu.

“It is the most suitable material for making displays,” he continued. “2017 is going to be the year when the global TV manufacturers works together to promote the QLED TV market.”

Offering significantly improved color performance, Samsung’s 2017 QLED TVs are the first in the world that are capable of reproducing 100 percent color volume. This means that all colors of the DCI-P3 color space can be expressed regardless of differing levels of luminance between 1,500 and 2,000 nits. This ensures that High Dynamic Range (HDR) images can be viewed in the way the content producer intended.

This breakthrough is a result of Samsung’s adoption of a new metal alloy Quantum dot material, which allows the TV to express a significantly improved range of color with much greater detail compared to conventional TVs. The new Quantum dots enable Samsung’s QLED TV to express deep blacks and rich detail no matter how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, the display’s enhanced picture quality is maintained regardless of how wide the viewing angle may be.

Learn more about the picture quality of the 2017 QLED TV in the video below.

For additional information about the picture quality of 2017 QLED TV, check out the following links:

QLED TV Color

QLED Contrast

QLED HDR

QLED Viewing Angle

The curved Quantum dot displays presented at CES, including the new CH711 and the previously released CFG70 and CF791 gaming monitors, emphasize brilliant design and rich color to foster an immersive and realistic viewing experience.

“We look forward to participating in CES every year, as it brings together the brightest and most inspirational technological minds from around the world for several days of creativity and collaboration,” said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics.

“Additionally, the event enables us to start the year by reinforcing our continued commitment to visual display innovation, which this year centered on the introduction of our new Quantum dot curved monitors,” Kim continued. “We are honored to be recognized by our peers and customers for our advancements, and look forward to continuing to shape the future of monitors throughout the remainder of 2017.”

Samsung’s monitors were honored with a host of awards and mentions in various websites’ post-show recaps, including the following:

• Samsung’s versatile and powerful CH711 caught the attention of the TechRadar staff, who highlighted the display in their roundup of the “Five monitors that lit up CES 2017.”

• Award-winning technology journalist and blogger Paul Thurrott found Samsung’s curved displays “absolutely stunning”, and went on to name the CF791 his choice for ‘Best Curved Display’, and the Quantum dot UH750 his pick for ‘Best Display’.

• Consumer electronics trade magazine TWICE named Samsung’s CF791 a winner in the “Accessories: Computer Peripherals” category of its annual TWICE Picks Awards, which recognize technologies its editors believe will have the biggest impact on their respective marketplaces.

• Dealerscope named Samsung’s CFG70 a winner in the ‘Gaming: Monitors’ category of its first-ever IMPACT! Awards, which “recognize products in the consumer electronics industry that are innovative, help drive sales on the show floor, and drive consumers into stores.”

• Digital Trends highlighted the five monitors showcased at CES 2017 that best demonstrate just how advanced display technology is becoming, selecting the new CH711 as an example of the “serious attention” Samsung has paid to overall image quality.

Showcased at Samsung’s booth featuring peerless Quantum dot color and an elegant and practical design, the CH711 treated CES 2017 attendees to a truly lifelike viewing experience that’s easy on the eyes – in more ways than one.

The CH711 Premium Curved Monitor showcase in Samsung’s CES booth.

Industry-Leading Visual Firepower

Visitors to Samsung’s booth were impressed not only by the CH711’s ability to create a natural and immersive picture, but also its knack for depicting visuals in stunning detail.

The CH711 Premium Curved Monitor offers a 3000:1 contrast ratio

Such precision is possible, in part, due to the CH711’s best-in-class, 3000:1 contrast ratio, which minimizes light leakage across the screen to provide deeper blacks and more brilliant whites. This allows the monitor’s crisp, WQHD detail to truly stand out. The pin-sharp, 2560 x 1440 screen boasts a resolution that’s 1.8 times the pixel density of Full HD, and features a four-layer coating to ensure that its clarity will last.

Paired with the monitor’s Quantum dot technology, which allows, such definition brings content such as movies, broadcasts and games to life, making them that much more engaging.

A Sleek and Seamless Design

In addition to the CH711’s clean visuals, visitors were impressed by the CH711’s polished and clean aesthetic.

The CH711 conceals its cords within its rear panel and stand, completing a sleek and refined aesthetic.

The CH711 conceals its cords within its rear panel and stand, creating a profile that’s seamless from all sides. A slender, near bezel-less form and glossy white finish complete the CH711’s sleek look.

Built for Extensive Use

Samsung also built the CH711 with a design that provides optimal comfort for the viewer. The CH711’s 1800R curvature is the best in its class, and makes for a wide and engaging view.

The 31.5-inch monitor’s curve caters to the eye’s natural field of vision, and thus allowed visitors standing before the displays to take in each area of the screen at a uniform distance from their vantage point. This design minimizes image distortion across the screen, yielding a clean and uniform picture.

Recent research, including a study conducted by Harvard Medical School, has indicated that curved monitors are in general more visually comfortable than flat displays when engaging in intensive visual tasks.

Factor in the CH711’s other comfort-conducive features such as Eye Saver Mode, which minimizes eye strain-causing blue light emissions; AMD FreeSync, for flawlessly smooth gameplay; Game Mode, which allows gamers to customize screen settings; and Samsung’s Flicker Free technology, and it’s never been easier to work – or play – in optimal comfort.

Gaming in the Samsung Booth

While Premium Quantum Dot Monitor CH711 showed off its sleek design “that’s a welcome addition to any home or office,” the in-booth FIFA 2017 tournament on the Quantum Dot Gaming Monitor CFG70 pleased the gaming crowd.

Visitors to the monitor section of Samsung’s CES 2017 booth were greeted by a bank of CFG70 Quantum Dot Curved Gaming Monitors

The Monitor section in Samsung’s CES booth featured a mini-arena for a FIFA 2017 Tournament

With a response time of 1ms Moving Picture Response Time (MPRT), industry-leading 144Hz refresh rate, 3000:1 contrast ratio, 1800R curvature, adjustable joints as well as the rich colors enabled by quantum dots, the CFG70 offers a comfortable, immersive gaming experience.

A curved screen of an 1800-millimeter radius coupled with adjustable joints offer a comfortable, immersive experience.

With a portfolio that encompasses quantum dot technology, curved design, UHD resolution and 1ms response time, all of which are on show at Samsung’s CES booth, Samsung continues to innovate the computer monitor, constantly pushing the boundaries of display technology.

Utilizing new Quantum dot (QD) material, Samsung’s QLED TVs offer outstanding color volume, pinpoint color accuracy, improved brightness and the deepest blacks on an active display. These attributes equate to a picture quality unlike any other experienced before.

QLED uses new Quantum Dot technology that enhances stability and efficiency

The Relationship Between Light and Color

Color is determined by light. Consider rain, for example. Usually, it’s nothing more than water droplets falling from the sky. But, with the right amount and angle of sunlight, it can be transformed into a beautiful rainbow. Televisions, too, utilize light in a similar way to create color.

Lighting conditions can also affect the intensity and vibrancy of color. The façade of a structure, for instance, appears differently at various points of the day and times of the year. This is essentially the idea behind color volume, a measurement that evaluates the way colors in the real world look when different levels of brightness are applied to them.

With better color volume, the elevated brightness of the QLED actually increases the vividness and maintains color integrity.

Color volume is an important factor when it comes to displays. When it is improved, TVs can express a vast range of color—from primary colors to achromatic colors—very vividly and accurately. But to reproduce color volume effectively, a lot of brightness is required.

This is where many displays currently on the market fall short. When their brightness is increased, the color is washed out, and the resulting hues do not represent real world colors.

QLED: Transforming the Picture Experience

To correct this pain point, Samsung integrated a new Quantum dot material into its QLED displays. This new QD material improves luminous efficiency.

By achieving between 1,500 and 2,000 nits, more light is pushed through the Quantum dots, thus driving up the color volume. The increase in brightness increases the vividness of the picture without changing the color. Consequently, scarlet remains scarlet instead of fading to pink, turquoise stays turquoise. And this helps maximize the dynamic colors HDR technology brings.

Offering the best color volume on the market today, QLED offers 100 percent color volume when measuring with DCI perfect match—an RGB color space—without sacrificing light.

QLED (right) offers great colors and contrast even in bright viewing conditions

QLED (right) offers great colors and contrast in dark viewing conditions, too

In addition to the pinpoint accuracy of Samsung’s new Quantum dots, the new panel design also reduces reflection that can impact brightness. Consequently, QLED TVs show every bold detail with exceptional levels of contrast, regardless of the lighting condition of the viewing environment. Best of all, QLED delivers this level of performance no matter where the viewer is sitting, offering consistent color and quality from any viewing angle.

QLED delivers consistent color and quality from virtually any viewing angle.

Color performance and brightness is maintained across viewing angles, a common pain-point in conventional TVs. So no more need to fight for the middle seat – every seat is a great seat.

QLED offers elegant style along with superb picture quality

QLED is the embodiment of all aspects of picture quality—enhanced color, contrast, and viewing angle—and, as a result, allows for a picture experience that is beautiful by any measure. In this way, the launch of Samsung’s QLED TVs marks the beginning of a new era of television picture performance.

Samsung Electronics today announced its new QLED TV series – Q9, Q8, and Q7 – during the company’s 2017 product unveiling, held at the Keep Memory Alive Event Center in Las Vegas.

“2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED,” said HyunSuk Kim, President of the Visual Display Business at Samsung Electronics. “With the advent of QLED TV, we provide the most true-to-life picture on screen. We have been successful in solving for past inconsistencies in the viewing experience and consumer pain points while redefining the fundamental value of TV.”

Samsung’s Best Picture Quality – Ever

With picture quality remaining a top priority for consumers around the world – especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.

The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness – with even the subtlest differences visible at the QLED’s peak luminance – between 1,500 and 2,000 nits.

Color volume presents color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits, with no impact on its ability to deliver accurate and impeccable color. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

Committed to Solving Consumer Pain Points

Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points.

“With the QLED TV, we’ve solved problems that everyone —and every home—has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV,” said Dave Das, Senior Vice President of Consumer Electronics Marketing for Samsung Electronics America. “With our 2017 lineup, the focus remains where it should be—the content on the screen —not everything surrounding it.”

The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the ‘No-gap wall-mount’, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting, or the sleek ‘Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.

Samsung’s Smartest TV Ever

In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content – wherever and whenever they want it. For example, with the Samsung Smart Remote, consumers can control most connected TV devices from a single source, with one device.

This year, the ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Thus, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services – on their TV, through the ‘Smart View’ mobile app. Consumers can also choose to receive alerts on their mobile devices about their favorite content, regarding for example, show times and availability.

Samsung also introduced two new Smart TV services, including ‘Sports’, which shows a customizable summary of a customer’s favorite sports team and its recent and upcoming games, and ‘Music’, which can identify songs as they are being played live on a TV show, among many other features.

More than 200 journalists from around the world participated in Samsung’s product unveiling event to experience Samsung QLED TV’s picture quality and usability first-hand. Consumers attending CES 2017 will be able to view all these exciting innovations, and much more, on the show floor from the 5^th of January onwards.

At CES 2017, Samsung Electronics will unveil its new CH711 Quantum Dot curved monitor, demonstrating its continued leadership of the entertainment visual display market.

“Today’s multimedia consumers, quite rightly, have high expectations and demand a truly cutting edge, totally immersive experience that realizes the full potential of whatever they are playing or watching,” said Seoggi Kim, Senior Vice President of Samsung Electronics’ Visual Display Business. “This year’s line-up of curved Quantum Dot monitors offers brilliant design, richer color and deeper contrast than ever before. We can’t wait to share them with the world at CES 2017 in Las Vegas.”

A Colorful, Curved Entertainment Experience

Samsung’s new CH711 Quantum Dot curved monitor is designed with gamers in mind. Available in 27- and 31.5-inch variations, and scheduled for an early 2017 commercial release, the CH711 delivers vivid, visually stunning picture quality, regardless of the content being enjoyed.

Featuring 1,800R curvature and an ultrawide 178-degree viewing angle, the CH711 makes content clearly visible wherever you may be in a room. Its ergonomic design also enables viewers to adjust the monitor’s horizontal and vertical positioning for optimal comfort. When combined with nearly 125 percent sRGB color coverage and 2,560 x 1,440 WQHD resolution, the CH711 sets a new standard for detailed color appearance at any distance.

The CH711’s sleek, sophisticated 360-degree design complements any desktop or décor. Its clean, white chassis features a gorgeous three-sided Boundless design, and neatly hides its power and HDMI cables out of sight inside the stand’s neck.

The Quantum Dot Monitor Evolution

Released commercially in the U.S. in December 2016, Samsung’s pioneering CFG70 and CF791 Quantum Dot curved monitors will also make their debut at CES this week.

Designed specifically for professional and hardcore gamers, the 24- and 27-inch CFG70 curved monitors combine the visual refinement of Samsung’s Quantum Dot picture technology with the comfortable, ultrawide view of its curved monitors to create the ultimate gaming experience. The CFG70 offers a host of gamer-friendly features, such as the ‘Gaming UX’ user interface, as well as advanced calibration options to optimize picture presentation for any of the FPS, RTS, RPG and AOS game genres.

Featuring 1,500R curvature and an ultrawide 21:9 aspect ratio, the CF791 Quantum Dot curved monitor performs just as well when using for work, delivering unparalleled clarity and fine detail. Using Picture-by-Picture (PBP) technology, customers can load content from any connected HDMI or DP input source and position it anywhere on the screen. A complementary Picture-in-Picture (PIP) function also allows consumers to shrink and place content anywhere on the screen without losing resolution or visual quality. An integrated height-adjustable stand also delivers ergonomic comfort and makes the CF791 ideal for any workstation or office environment.

Game On

To celebrate the launch of its newest monitors, Samsung will offer CES 2017 attendees a first-hand opportunity to enjoy some friendly competition at the company’s interactive gaming zone. Samsung’s booth will include interactive stations where visitors can play several of today’s top video game titles on its CFG70 Quantum Dot curved gaming monitors. There will also be supporting large-format SMART LED signage to livestream the competition – and demonstrate the monitors’ excellent visual presentation to the wider CES audience.

The Displays of the Future

CES attendees will also get a first glimpse of Samsung’s next wave of high-resolution monitors, scheduled for release in early 2017:

• The 28-inch UH750 monitor combines Samsung’s gamer-friendly features with an ultrafast 1 m/s response time, Quantum Dot picture display and high-quality UHD resolution, all housed within a slim, narrow-bezel design.

• The 23.8 and 27-inch SH850 models deliver WQHD resolution and DP daisy chain connectivity through a flat, three-sided, bezel-less design with a square base and stylish exterior to suit any home or office. The SH850 monitors also feature a height-adjustable stand and pivot, with tilt and swivel capabilities for optimal viewing comfort.

CH711 will be exhibited at Samsung Electronics’ booth (#15006 in the Central Hall of the Las Vegas Convention Center) along with the recently launched CFG70 and CF791 Quantum Dot display monitors.

To learn more about CES 2017, visit www.ces.tech.

Samsung Electronics today announced that it will support YouTube’s global HDR playback on television for the first time, through an expanded version of the YouTube application. The YouTube Application is available on all 2016 Samsung Quantum dot TVs and UHD TVs and will launch progressively throughout the world from December.

YouTube will support High Dynamic Range (HDR) video streaming, offering a wide range of HDR content. Launched through an automatic software update, consumers who use all 2016 Samsung Quantum dot TV and UHD TVs can access HDR content simply by visiting the HDR category within the YouTube application on YouTube’s 4K channel, providing an easy way to navigate and enjoy premium content.

“With the global availability of YouTube’s HDR, we at Samsung are thrilled to support the best HDR viewing experience and a wide range of HDR content for users to enjoy,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We are confident that our TVs will bring to life an immersive HDR viewing experience — all from the comfort of our users’ homes.”

To coincide with the launch, the YouTube application will feature new HDR videos from popular YouTube content creators, such as MysteryGuitarMan and Jacob + Katie Schwarz. To ensure the proliferation of new HDR content, additional YouTube creators will be able to utilize the YouTube Spaces LA and NYC, which provide HDR production resources to content creators.

With a growing number of HDR content providers, as well as the numerous creators already producing HDR video content, YouTube’s  HDR support is expected to introduce more genre offerings in the coming year and satisfy user demand for a true-to-life viewing experience on the content they enjoy the most.

“We are thrilled to announce the launch of HDR support on Samsung’s Quantum dot TVs,” said Heather Thompson Rivera, Director of Product Partnerships at YouTube. “By combining Samsung’s commitment to picture quality and our desire to offer the best content available, we will work together to build a strong ecosystem that improves HDR content creation and allows users to enjoy more diverse content in the best quality possible.”

Emerging as one of the most sought after display technologies in the last few years, HDR is an image reproduction technology that analyzes the contrast ratio of a video to help express even the most subtle differences in shades and tones of color. Paired with Samsung’s Quantum dot TV, the picture that is produced appears more realistic and life-like on screen. In addition, Samsung’s Quantum dot TVs have the capacity to generate peak brightness of 1,000 nits, optimized for the most ideal HDR viewing experience.

However, staging classical performances for television viewing has always required some changes to the production, even in UHD. Many theaters feature high-contrasts, with brightly lit singers and sets, while backgrounds can be quite dark. In the past, that forced production teams to turn up the lights for broadcasting or make other technical adjustments.

Now, Samsung is taking its classical streaming to the next level, thanks to High Dynamic Range (HDR). Together with the Vienna State Opera, Samsung is streaming some of the world’s best operas as they were intended to be viewed in theaters with their original production values.

“This technology is opening up a new dimension for us,” said Dominique Meyer, State Opera Director.

“HDR brings quite new, fantastic quality on multiple levels. HDR makes it possible for opera and ballet broadcasts to reproduce the original lighting of each production without compromises for the TV image.”

Samsung Austria has been offering streaming of the Vienna State Opera since 2013, adding UHD for selected content in 2014. But the quality made possible by HDR means viewers are now able to enjoy these broadcasts in unprecedented realism. In HDR mode, image content is brighter, the contrast is richer and the colors have more depth—closer to what the human eye can see.

Combined with industry-leading brightness and quality of quantum dot SUHD TV and UHD TV, Samsung TVs with HDR technology now provide more contrast and improves image areas which were once too dark or too light.

“With the new UHD livestream and HDR mode, we’ve laid another milestone in the development of streaming technology,” said Sunghan Kim, Managing Director of Samsung Electronics Austria. “The opera experience won’t just have higher audio quality, but will also broadcast in optimal visual quality to your TV screen.”

The HDR streaming began Nov. 29 with a performance of Verdi’s La Traviata, and further HDR livestreams are planned throughout the 2016/17 season. To sign up to watch a livestream, check out the Samsung Smart TV App or the Vienna State Opera’s streaming website.

Combining an ultrafast 1ms response time, Quantum dot technology with a VA panel for crystal clear picture quality, and a sleek and immersive curved design, the CFG70 checks all the boxes in terms of satisfying the display needs of the most hardcore gamers. Its advanced 4-channel impulsive scanning technology reduces motion blur, while various game modes tailored for every genre make the gaming experience more cinematic and engaging.

See for yourself how the CFG70 curved gaming monitor immerses gamers in their favorite titles in the video below.

The main developers behind the CFG70 gaming monitor (from left): Senior Engineer Sung Duk Cho, Assistant Engineer Yoon Ah Kim, and Senior Engineers Hee Bok Song and Jung Woo Hong of Samsung Electronics’ Visual Display team.

Q: Tell us a bit about the CFG70’s response time and the value it brings to the gaming experience.  

Hee Bok Song: A gaming monitor’s basic job is to provide smooth graphics without afterimages. We used to measure display response time in terms of panel response, but nowadays we use MPRT (Moving Picture Response Time). The CFG70’s MPRT is one millisecond, which is the fastest in its category. Although there are other monitors that feature a 1ms response time, what makes the CFG70 special is that it is the first to feature a curved display.

The CFG70 features three essential virtues of an ideal gaming monitor: a 1ms response time, 144Hz refresh rate and curved display.

To foster an ideal gaming experience, we incorporated a 144Hz refresh rate and AMD FreeSync technology. Modern gaming PCs boast high frame rates, and sometimes monitors with lower refresh rates cannot display their graphics properly. However, with FreeSync and a 144Hz refresh rate, the CFG70 provides gamers with smooth, uninterrupted visuals.

Q: What differentiates the CFG70 from other monitors in terms of picture quality?

Jung Woo Hong: The CFG70 is the first monitor equipped with Quantum dot technology. The biggest difference between this and monitors without Quantum dots is in the range of hues that can be reproduced, which indicates how well a particular display can create lifelike, original color.

Common monitors are capable of implementing 72 percent of the PC-standard ‘sRGB’ wide color gamut, and monitors made for professionals measure between 98 and 119 percent. The CFG70, however, can realize 125 percent of this range. Achieving an even and clear high-definition picture on a curved monitor was no easy feat, but we researched relentlessly in order to pull it off.

Q: What were some of your key focuses when designing the monitor’s UX?

The CFG70 includes user-friendly Gaming UX on-screen display (OSD) interface

Sung Duk Cho: Different games require different capabilities in a display. For example, First-Person Shooters (FPS) require smooth visuals for dynamic scene changes and Multiplayer Online Battle Arena games (MOBAs) require clearly discernible colors so players can easily recognize their character’s location. Therefore, when we designed the CFG70’s UX, we wanted it to be able to complement a range of different games.

In order to implement the new UX, we installed a high-level graphic engine into the monitor itself. The CFG70’s default game settings were also carefully configured with the input of the Samsung Galaxy pro gaming team as well as other gamers who tested out the monitor firsthand. The result is a highly versatile UX that satisfies both hardcore and typical gamers alike.

The monitor also features ‘Arena Lighting’, which responds to in-game sound effects to bring lifelike lighting to users’ video-game experience. So in a FPS, for example, when a player fires a gun, the lighting responds accordingly. Each spark and blast bathes the player in light, drawing them deeper into the action by creating a more immersive gaming experience.

Q: What was the impetus behind the monitor’s dual-hinge design?

The dual-hinge design and the “Pivot” technology of the CFG70’s stand allows users to position their monitor to their preference.

Yoon Ah Kim: Rapid response time and high-definition visuals are of no use if users cannot comfortably concentrate on their screen. Our research indicates that many gamers find it uncomfortable when their monitor’s position is even slightly off. In fact, many hardcore gamers are sensitive to differences in screen position as small as a half an inch or less.

The engineering process was not easy, but with user convenience as our top priority we managed to achieve a design for the CFG70’s stand that features easily adjustable double joints. Resembling a robot arm, the stand allows users to comfortably adjust their monitor’s position to their preference.

Samsung Electronics today announced the global launch of its newest industry-leading gaming monitor. The CFG70 curved monitor, designed specifically for professional gamers, includes enhanced picture quality and player-friendly features for a truly immersive gaming experience. The display was first introduced at the Gamescom 2016 and IFA 2016 conferences.

As the industry’s first curved gaming monitor to feature quantum dot technology, the CFG70 monitor (24- and 27-inch models) expresses brilliant and accurate colors across a 125 percent sRGB spectrum. This added luminance produces a 3,000:1 contrast ratio and amplifies previously-hidden gaming details in both light and dark settings. The monitor also employs an environmentally-safe, cadmium-free design.

“With the introduction of quantum dot technology to our pioneering curved monitors, Samsung offers a look into the future of gaming, along with a level of picture quality like the industry has never seen before,” said Seog-gi Kim, Senior Vice President, Visual Display Business at Samsung Electronics. “The CFG70 makes gamers feel as if they are part of the action, and represents Samsung’s most powerful and visually-compelling curved monitor to date.”

Fast Speed and Smooth Game Play

By combining Samsung’s advanced motion blur reduction technology with its VA panel, the CFG70 is the first curved monitor to produce a 1 ms moving picture response time (MPRT). The rapid MPRT rate reduces display transitions between moving and animated objects, and in turn eliminates potential visual distractions.

The CFG70 also leverages integrated AMD FreeSync Technology over HDMI functionality to synchronize the screen’s 144 Hz refresh rate with users’ AMD graphics cards. This connectivity minimizes image tearing, input latency and stutter that can disrupt gameplay and escalate visual fatigue.

Optimized Gaming Experience

Samsung has equipped the CFG70 with a range of user-friendly gaming UX that drives more convenient and easily-accessible game management. The CFG70 includes a dedicated gaming interface with an intuitive settings dashboard to better allow gamers to modify and personalize their gameplay settings. Each CFG70 monitor also offers a series of hotkeys on the front and back of the display for users to easily adjust gameplay settings.

To further inspire gamer immersion and bring out the best in even the most complex game designs, including compatibility with the FPS, RTS, RPG and AOS genres, each CFG70 monitor undergoes rigorous pre-shipment factory calibration. This process optimizes various settings, including contrast ratios, black gamma levels for enhanced brightness and white balance levels for temperature management. As a result, gamers can enjoy a sharp and brilliant picture regardless of the game in play.

Comfortable and Immersive Viewing with the Curved Design

The CFG70’s “Super Arena” design, featuring industry-best 1,800R curvature and a 178-degree ultra-wide viewing angle, is formatted to match the natural curve of the human eye. Complementary sound-interactive LED lighting further creates a lifelike presentation and keeps users focused during the most paramount moments.

Additionally, the Japan Institute of Design Promotion (JDP) recently named the CFG70 as a recipient of its annual Good Design Awards, which honor technologies that “improve the quality of life, industry and society.” The JDP acknowledged the efficiency and performance of the CFG70’s advanced gaming interface and convenience-driving composition.

Samsung Electronics Polska has supported educational projects since it began operations in Poland. This collaboration between the worlds of science and technology can be seen through Samsung’s strategic partnership with the Copernicus Science Center (CSC), one of the largest educational institutions in Europe. Samsung has worked with CSC since it opened in 2009, and their latest joint project, the “Samsung Dot’s it” educational zone, features Quantum dot technology and SUHD TV sets.

Over the last seven years, Samsung Electronics Polska has not only provided CSC with tablets, TV sets and 3D cameras, but also closely collaborated with the organization to coordinate such projects. Samsung has delivered equipment for mobile workshops focusing on music composition, scientific experiments, and ancient history. Last year, Samsung also encouraged young visitors to learn the basics of computer programming in the Coding Masters Zone at the center. The Coding Masters is Samsung’s local citizenship program, which had been offered only to schools before it was introduced to the CSC.

The Secrets of Quantum Dots

After the Coding Masters Zone’s great success, Samsung decided to collaborate with CSC to create another illuminating educational zone. “Samsung Dot’s it” (Samsung i kropka, in Polish) outlines the technical details of how Samsung’s latest SUHD series television sets function, and how the human eye perceives the images they display.

A special section in the zone is dedicated to showing what Quantum dot technology is. Quantum dots are nanocrystals which, if appropriately illuminated, emit light with extremely pure color. This exceptional nanotechnology is used in medicine as well as optical technologies and, in the case of Samsung, in the production of superb SUHD television sets.

The zone’s name is a Polish-language play words, using the company’s name and Quantum dots. In Polish, kropka means “dot” and phrase i kropka means “that’s it”. Therefore, the name of the zone can be translated as “Samsung and dots”, or “Samsung Dot’s it”.

Quantum dot technology and SUHD TV sets are excellent for education because they are both everyday devices and a great example of how science and engineering work together. Quantum dot displays represent one of the few nanotechnologies used in day-to-day life. What is more, almost everyone knows what a TV set is, but few know what goes on inside their devices. So getting an inside look at the technology inside SUHD TVs is a great opportunity for students.

How Do You Perceive Colors?

One of the most impressive parts of the educational zone is seeing a SUHD TV set disassembled into individual parts, in order to show where the Quantum dots are located. The exhibit also displays vials filled with Quantum dots in suspension, which were brought to Warsaw from the Samsung R&D center in Korea. Visitors can view 60mm-wide crystals obtained using the Czochralski process—a process named after the 20th-century Polish scientist Jan Czochralski—used to grow crystals of semiconductors, metals, salts and other particles. In addition, the exhibit presents the mechanism of image perception, as displayed on different screens.

The Quantum dot zone represents a taste of the exciting changes coming to the Copernicus Science Center. Next year, the Center will undergo renovations and hold a variety of new scientific exhibitions that incorporate Samsung displays.

Samsung’s exhibition at IFA 2016 showcases how the company is working to redefine the consumer experience. One way is through its new range of Quantum dot SUHD televisions, which offer the ultimate in picture quality, brilliance and energy efficiency.

Nanosys, Inc., the world’s leading supplier of quantum dots and long-time partner of Samsung, has played an integral role in accelerating the development of nano-architected materials for these industry-leading displays.

President and CEO of Nanosys, Jason Hartlove, explained during an interview at IFA 2016 how quantum dots are changing the way we experience television.

Q. “Quantum dots” is the latest buzzword in the display industry. Why is this technology such a hot topic?

Quantum dots enable much brighter color meaning that you have both efficiency and improved color gamut. This means that quantum dot televisions allow for more realistic and lifelike content so that viewers can more easily recognize the dream of the content creator, and all the details he or she is trying to show.

Q.What makes Samsung’s 2016 SUHD TVs different from others on the market?

First of all, only cadmium-free materials were used in Samsung’s SUHD TVs. This means no heavy metals were utilized in the construction of these products. Great thought went into this as far as product stewardship and the life cycle of the TV set are concerned.

Secondly, I think Samsung has done a really excellent job of managing all of the content so that when the user experiences it, he’s actually seeing properly tuned and color-mapped images. He’s not just seeing some kind of blown-out color, like one would see if the TV were set to vivid mode. It’s actually a very nice representation of what the director created in terms of his intent for the final image he wants viewers to see.

Q. When will we see QDs being more widely used by TV manufacturers?

This process is continuing all the time and we’re starting to see it ramp up. We expect than in 2016, there will be roughly four to five times more quantum dot TVs in the marketplace than there were in 2015. We’re going to see that number continue to go up by many multiples. So each year, as we go forward, there will be more and more models from more and more manufacturers. We’re already seeing that from Samsung, as the number of quantum dot models they have has really increased dramatically compared to last year.

Q. Nanosys and Samsung are working together to make EL(Electroluminescence) QD TV a reality. What’s the advantage of EL QD technology, particularly from a manufacturer’s perspective?

With the next generation of quantum dots, we’re going to see a more emissive experience—something where the color jumps off the screen even more. It’s going to have a wider viewing angle. It’s going to be much brighter than what we see today, even more than what we see with SUHD.

So with all of these improvements going forward in the future, the experience will become that much more lifelike and immersive. And, of course, we’ll also see great progress in terms of manufacturing and scaling of the technology.

Q. How is Nanosys working to improve quantum dots to enable this to happen?

We’re always working on ways to make our quantum dots better, both in terms of their efficiency, color quality and reproduction, as well as bringing the costs down.

Bringing the costs down involves advances in terms of the manufacturing of quantum dots, but also how we integrate quantum dots into the set. So finding lower-cost, more efficient ways to use the quantum dot material is an area that we’re pioneering. We’re also working on integration into new types of form factors. These new types of form factors can enable lower power consumption, higher energy efficiency and cost reductions.

Q. Nanosys has been a partner of Samsung’s for quite some time. Why continue to collaborate?

Samsung is a clear leader in the electronics and solar sectors. Not only does Samsung bring deep knowledge of solar, memory and display technologies and markets, they bring tremendous experience in scaling up new technologies, which helps Nanosys accelerate the development, production and market introduction of devices enabled by our nano-architected materials.

*The views expressed in this article are the interviewee’s own, and do not necessarily reflect the official opinion of Samsung Electronics.

The CF791 premium curved monitor boasts a refined display curvature and a sleek composition that imbues just about any environment with sophistication and style. The CFG70, meanwhile, is the company’s first dedicated hardcore gaming monitor, and offers best-in-class features such as interactive LED lighting, an intuitive user dashboard and AMD FreeSync technology.

Both monitors provide bolstered color accuracy with quantum dot technology, and a more comfortable and immersive viewing experience.

Check out a side-by-side comparison of Samsung’s CF791 and CFG70 gaming monitors below.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

As the gaming market continues to enjoy rapid growth worldwide, gamers expect advanced display technologies that can bring out the latest video game features, which is exactly what Samsung’s new CFG70 curved gaming monitor aims to do.

With embedded Quantum dot technology and an ultra-fast responsetime, the company’s first dedicated hardcore gaming monitor allows for a truly optimized gaming experience. Other best-in-class features include interactive LED lighting, an intuitive user dashboard and AMD FreeSync technology.

Fast and Smooth Game Play

The CFG70 is the first curved monitor on the market that provides a 1ms Moving Picture Response Time (MPRT)—the response time that can be recognized by the naked eye—thanks to Samsung’s advanced impulsive scanning technology. This technology synchronizes the LED backlight with the actual image frame, which nearly eliminates motion blur across the entire screen.

This is especially beneficial for gamers who enjoy playing action-packed first person shooter (FPS) and racing games, where superfast scene transitions are especially essential for efficient gameplay.

The CFG70 also provides an industry-leading 144Hz refresh rate (the number of times that a monitor refreshes its displayed image per second) to ensure a seamless and uninterrupted presentation.

Furthermore, the CFG70 lets users take full advantage of AMD’s FreeSync feature, which dynamically synchronizes the monitor’s refresh rate to match the output of the graphic card. As a result, users can enjoy playing games with a smoother, more uniform frame display without tearing or stuttering for a far more fluid gaming experience.

Vivid, Crisp Colors

As one of the first curved Quantum dot monitors (along with Samsung’s CF791), the CFG70 expresses brilliant colors across a 125-percent sRGB spectrum while employing an environmentally-safe, cadmium-free design. This luminance emphasizes a range of otherwise-hidden game details in both light and dark settings, bringing unprecedented visual realism to captivate even the most hardcore gamers.

Thanks to the CFG70’s VA panel, the monitor also boasts a 3000:1 contrast ratio, which means that users can enjoy deeper blacks, more pristine whites and sharper detail. The VA panel also has minimized light leakage, so that darker scenes appear more uniform in low-light environments.

Comfortable and Immersive Viewing

The CFG70 (available in 24- and 27-inch models) provides a distinguished curvature of 1800R, which envelopes users to create the feeling that they’re a part of the game.

Not only does the monitor’s curve allow for a more immersive experience, but it also optimizes viewing comfort. In fact, according to clinical studies, a curved monitor is more effective at reducing eye strain than conventional, flat monitors.

Likewise, Eye Saver Mode improves viewing comfort by reducing harmful blue light emissions, and the CFG70’s Flicker Free function protects users’ eyes from the strain associated with flickering screens.

Optimized Gaming Experience

To further amplify the details of today’s hottest games, each CFG70 monitor undergoes meticulous pre-shipment factory calibration to optimize contrast and color presentation for even the most complex game designs, including compatibility with FPS, RTS, RPG and AOS genres.

This calibration fine-tunes a variety of display settings, including black gamma levels for enhanced brightness and white balance levels for temperature management, while ensuring a sharp, brilliant picture regardless of the game in play.

For added game management convenience, the CFG70 includes Samsung’s sophisticated yet user-friendly Gaming UX on-screen display (OSD) interface. Gamers can access the interface’s intuitive dashboard to view all essential settings, from response time to refresh rate, at a glance. Users in turn can adjust gameplay settings easily through shortcut hot keys located on the front and back of the monitor.

The CFG70 also incorporates Arena Lighting which aligns the monitor’s 1800R curvature with sound interactive LED lighting, located at the bottom of the display. These lights become more vivid as the game’s sound increases, keeping users focused during the most paramount moments, all the while enhancing the thrill of victory.

Additionally, the CFG70 comes with a dual-hinge stand that enables players to adjust the height of the monitor freely. Its innovative ball-and-joint mechanism allows the neck to seamlessly tilt, rotate and pivot—all without the base having to be moved. It is VESA supported, and boasts a DP and two HDMI ports.

Meet the League of Legends players of the Galaxy team as they talk about their experiences with  the Samsung Curved Gaming Monitor!

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

When Samsung introduced the world’s first curved monitor in 2014, the company set a new standard, delivering a more immersive viewing experience and more natural viewing comfort.

Now, Samsung broadens its innovation in displays with the launch of its most powerful and visually compelling curved gaming monitor yet—the CF791 premium curved monitor. Bolstered color accuracy with Quantum dot technology and a refined display curvature are only just a few of the ways the CF791 is changing the game in the ever-evolving display industry.

Ultimate Viewing Comfort

With a curvature of 1,500R, the 34-inch CF791 is the most curved gaming monitor yet. Closely following the contours of the human eye, this exceptional curvature allows users to experience a more natural field of vision and a more immersive entertainment experience.

Eye-to-object distance uniformity from all angles also provides enhanced viewing comfort, while Eye Saver Mode and Flicker Free functionality work to reduce eye strain and empower comfortable long-term gameplay.

Rich and Vibrant Picture Quality

The CF791, along with the CFG70, are the first environmentally-safe, cadmium-free Quantum dot monitors on the market. By incorporating the same Quantum dot technology found in Samsung’s TV lineup, the CF791 monitor is poised to deliver a true-to-life experience for gamers and non-gamers alike.

By utilizing Quantum dot technology, the monitor displays a wide range of faithfully vibrant colors, while requiring less energy to do so. It expresses brilliant color across a 125 percent sRGB spectrum, giving greater depth to blacks and sharpening color intricacies. These color distinctions bring even the smallest details of today’s video games to life, far surpassing display offers available in conventional monitors.

Furthermore, thanks to the 3000:1 contrast ratio of the monitor’s VA panel, blacks are blacker, whites are whiter and details are sharper. And, with minimized light leakage, darker scenes are more uniform in low-light settings, increasing the nuances of gameplay.

But the CF791 is good for the home office, too, as it provides enhanced readability, even in the corners where small text or images are often cut off on other monitors. This, combined with a resolution of 3440×1440, a wider screen and a 178 degree-wide viewing angle that provides an optimal viewing experience from any direction, makes the CF791 ideal for both work and play.

Powerful Multitasking

The Ultra-Wide 21:9 aspect ratio of the CF791 makes watching movies and playing games more immersive than ever, and better preserves content quality during multi-screen competition. It also provides additional real estate for users to multitask or watch multiple contents simultaneously, eliminating the need to flip back and forth between them.

These multitasking features are enabled by the monitor’s Picture By Picture (PBP) and Picture In Picture (PIP) functionality. PBP allows two different devices, such as a laptop and computer system unit, to be connected to the monitor with original resolution. PIP, on the other hand, supports a secondary display with native resolution, which can be resized up to 25 percent of the screen, and moved into any position on the display.

Optimized Gaming Experience

Combined with a 100Hz refresh rate, as well as embedded AMD FreeSync functionality that synchronizes screen refresh rates with gamers’ AMD graphics cards, the CF791 allows users to enjoy smoother gameplay without stuttering or tearing on the monitor.

When activated, Game Mode enhances the gaming experience by adjusting the monitor to improve the darkness of the picture so players can vividly see all of the on-screen action.

Sophisticated Design, Enhanced Entertainment

Beyond its on-screen visual enhancements, the CF791 features a sleek composition that imbues just about any environment with sophistication and style.

The display’s three-sided, bound-less design allows for a seamless connection of multiple monitors, as well as the harmony between the device’s silver front and glossy white back. Furthermore, the interface has been covered and the cables hidden within the stand to form a clean rear design, so users can place it anywhere they please.

Players can also customize the monitor’s alignment to match their specific ergonomic needs through both a tilt- and height-adjustable stand.

To take its entertainment capabilities to the next level, the CF791 boasts built-in dual stereo speakers, and multiple connections—two HDMIs, a DP and two USBs.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

At this year’s IFA exhibition, Samsung created a stunning work of art that captivated event attendees and showcased the innovative Quantum Dot (QD) technology powering its latest range of SUHD TVs.

Quantum Dots are nano-sized crystals that are highly efficient at absorbing and emitting light, making them perfect for implementation in displays. Samsung’s eye-catching art piece, created with the help of renowned German artists in various fields, succeeded in visualizing QD’s lasting color, high brightness, interesting history and ability to convey compelling stories.

Visitors of the exhibit were immediately immersed in QD color via three impressive media sculptures assembled from dozens of SUHD TVs, which were surrounded by brilliant “Quantum Dots” of every hue.

To bring the installation to life, Samsung first collaborated with a local media artist to visualize stories that would best portray QD’s pure, natural color. An installation artist then created a layout allowing for an optimal viewing experience of Samsung’s products. Finally, a sound artist completed the immersive atmosphere through the incorporation of carefully selected music.

The artists drew inspiration for the piece from medieval stained glass—of which QD’s effects were first observed. The depth of color showcased in the art piece is expressive of Quantum Dots’ ability to create similarly beautiful, long-lasting color and revolutionize the viewing experience.

On the right side of the exhibit, guests were invited to discover how light-emitting-material research has historically guided TV development and learn more about QD’s interesting history. At the center, interactive installations allowed them to closely examine why Quantum Dots are able to produce up to one billion shades of pure, lasting color.

One of the most popular installations examined QD’s potential to revolutionize a variety of different fields. By pointing a tablet toward designated sections of an intricate diorama of a city, guests could view augmented reality animations of QD’s possible applications in medicine, solar cells, electronic batteries and lighting.

In addition, visitors were given an up-close look at the dynamic QD displays, side-by-side with conventional TVs. This allowed them to see for themselves how, even in bright conditions or under the lights of a convention hall, Samsung’s SUHD TVs are able to display lifelike detail and natural color, yielding the highest level of picture clarity on the market today.

To greet visitors as they enter the Quantum Dot exhibition zone, Samsung collaborated with artists in the fields of Media, Sound and Installation Art to craft an artwork expressive of the similarities between stained glass and Quantum Dot technology.

The artwork comprises 65-and 78-inch Samsung SUHD TVs featuring Quantum Dot technology.

The exhibit outlines the history of Quantum Dot research.

The exhibit allowed guests to compare the brightness and contrast of a conventional TV with one featuring Quantum Dot technology.

An installation displays a frozen-image color durability comparison of a conventional screen and a Quantum Dot display.

The SUHD TVs’ nano-sized Quantum Dots expand their range of expressible colors, allowing them to create one billion unique hues, compared to the 16 million of conventional TVs.

A guest views an augmented-reality example of QD technology’s possible future applications.

Experience Samsung’s entire IFA 2016 Visual Display booth and all its vibrant Quantum Dot color in the video below.

Samsung Electronics, the global TV industry leader, is elevating its presence at IFA 2016 with a special exhibition designed by a team of rising German artists. The installation, entitled The Origin of Quantum Dot, showcases the beauty of Samsung’s SUHD TVs with Quantum dot display, while incorporating video, lighting and musical elements.

The Origin of Quantum Dot is a stained glass-inspired art installation designed by Andreas Nicolas Fischer, Schnellebuntebilder, Christopher M. Bauder and Kling klang klong. The artists came together from different creative backgrounds – including sound, media art and sculpture – to build the unique work of art. The piece contains 45 SUHD TVs and 9,000 shards of stained glass.

“We designed The Origin of Quantum Dot exhibition, the largest we’ve ever produced, so that visitors at IFA can directly experience the visual excellence of the premium SUHD TV with Quantum dot display,” said HS Kim, President of the Visual Display Business at Samsung Electronics. “We are proud to have partnered with such talented, local artists to bring this visual concept to life.”

Samsung’s IFA Exhibition to Highlight Innovative Home Entertainment Features

The Rethink Zone, which is located in the center of the Samsung booth at IFA, introduces innovative products with convenient, functional features to make day-to-day life easier for consumers. Additionally, the zone will highlight how these products have impacted the home entertainment and appliance industries. Visitors will have an opportunity to learn more about Samsung’s SUHD TV with Quantum dot, the Serif TV and more.

At the Quantum dot Experience Zone, which is located at the entrance of the Samsung booth at IFA, visitors are invited to learn more about the past, present and future of Quantum dot. This will include more information on its durability, size and material, and color efficiency, as well as its future uses. Visitors will also be greeted by 45 SUHD TV models, ranging from 65- to 78-inches in size, as part of The Origin of Quantum Dot art installation.

In the Smart TV Zone, visitors can preview TV PLUS, the Video-on-Demand service scheduled for release in the United States during the fourth quarter, and Europe in 2017. Samsung previously launched TV PLUS in Thailand, Vietnam and Korea.

In addition to TV PLUS, several of Samsung’s content partners, including 20th Century Fox, Warner Brothers, Amazon and Netflix, will introduce their HDR and UHD services. Various games that can be played without a console will be introduced as well. Gamefly, a streaming game service, is launching new games dedicated for Samsung Smart TVs every month, and at the upcoming IFA, visitors will be able to enjoy 2K’s Borderlands and Bioshock at the site.

The AV Zone will feature a complete 4K entertainment experience, equipped with Samsung SUHD TVs, Ultra HD Blu-ray player (UBD-K8500) and the HW-K950 Soundbar featuring Dolby Atmos^® technology. Visitors will have the opportunity to experience cinematic experience and harmony of Samsung’s 4K home entertainment devices.

“As display technology and innovation through light emission has progressed over the last century, the utilization of Quantum dot technology has signaled a new era in TV history,” said Kim.

The earliest principles of Quantum dot technology can be traced back to the Middle Ages, when stained glass windows were sought after for the way they emitted color through natural light. In the 1980s, Quantum dots were first discovered as display materials, utilizing ultra-fine semi-conductive particles 20,000 times smaller than a strand of human hair to emit different colors through light.

Quantum dots express a wider range of colors simply by varying the size of the particles. This allows Samsung’s line of SUHD TVs with Quantum dot display to produce the most lifelike colors yet with a durable foundation that maintains the brightness and color of the displays.

Samsung Electronics’ booth will be open at Level 2 of CityCube Berlin from September 2 through 7 for IFA 2016.

Samsung opened its IFA 2016 press conference in Berlin with a simple yet bold pledge: to redefine the consumer experience. Over the next 45 minutes, in presentations that delved into the company’s European roots, and with the announcements of new products and partnerships expanding its home entertainment, visual display and home appliance offerings, Samsung demonstrated just how much it has already delivered on its vow.

Those attending the showcase at the heart of Messe Berlins’ CityCube arena were welcomed by David Lowes, Chief Marketing Officer of Samsung Electronics Europe, who began by noting the company’s ongoing investment in the continent that 14,000 of its employees call home, as well as its drive to deliver innovations tailored to European consumers. After the introduction, Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, kicked off a morning of exciting reveals with new additions to Samsung’s Quantum dot display range, briefly tracing Samsung’s pioneering research with the technology, which allows its SUHD TVs to offer the most true-to-life viewing experience available today and enable Samsung TVs todisplay up to one billion colors. He also revealed the world’s largest Quantum dot TV—the 88-inch KS9800—and the first curved Quantum dot PC monitors.

Later, Won-Jin Lee, Executive Vice President of Samsung Electronics, took to the stage to announce further steps to enrich the viewing experience in the intuitive Samsung Smart Remote and enhancements to Smart Hub, allowing users to more seamlessly find and launch premium content on their Smart TVs. As Mr. Lee told the crowd, “Great television is not just about outstanding picture quality; it’s also about amazing content,” which is why Samsung is strengthening its relationships with partners such as Netflix and Amazon to deliver high-quality HDR (high dynamic range) content for European users to view on the outstanding SUHD TVs.

Other highlights of the event included the unveiling of new additions to Samsung’s AddWash line of washing machines, as well as the announcement that Samsung’s Family Hub refrigerators are finally coming to Europe and will feature a Club des Chefs app—a reveal made by three of the Club’s Michelin-starred members themselves: Michel Roux, Michel Troisgros and Elena Arzak.

Samsung wrapped up the showcase by highlighting another vow: its commitment to use technology to enrich European communities. Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Electronics Europe, discussed the company’s Smart Classroom and Digital Academy programs, which teach European students valuable digital skills that will boost their employability. Samsung’s goal with the programs, Ms. Nicola said, was to reach 400,000 students by 2019—a figure, she was pleased to announce, that will be eclipsed later this year.

At the end of the event, attendees were invited to experience Samsung’s enriching innovations firsthand. In case you missed it, check out the highlights below.

David Lowes, Chief Marketing Officer of Samsung Electronics Europe, describes Samsung’s history on the continent, where it employs 14,000 people.

Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, reveals Samsung’s new lineup of SUHD TVs, including the world’s largest Quantum Dot TV.

Samsung’s new lineup of Quantum Dot SUHD TVs includes 19 models—the broadest SUHD lineup Europe has ever seen.

Jason Hartlove (right), President and Chief Executive of Nanosys, one of the leading developers of Quantum Dot displays, elaborates on how the technology works.

Samsung also unveiled the world’s first curved Quantum Dot PC monitors.

Won-Jin Lee (right), Executive Vice President of Samsung Electronics, and Scott Mirer (left), Vice President of Device Partner Ecosystem at Netflix, announce an expansion in their companies’ collaboration to offer more HDR content for European customers to stream on Samsung’s SUHD TVs.

After introducing key additions to its TV offerings, Samsung, the European market leader in home audio products, rolled out its latest speakers and soundbars designed to deliver a crisp, theater-like sound experience.

Dan Harvie, Director of Digital Appliances, Samsung Electronics Europe, reveals the new additions to Samsung’s popular washing-machine catalog—the number one choice of consumers in France, Spain, Italy and the UK.

Samsung also announced that its Family Hub refrigerators, another example of how the company is redefining the kitchen experience, are finally coming to Europe.

Samsung reveals an expansion of its lineup of premium built-in refrigerators with the Black Caviar edition, crafted with a gorgeous coat of black nano-ink.

Samsung’s new built-in refrigerator: designed specifically with the European market in mind, and stunning inside and out.

Andrea Casalini, CEO of Global E-commerce Division for EATALY, describes a new partnership that will allow Family Hub users to purchase his company’s authentic Italian foods straight from their refrigerator.

Michelin-starred members of Samsung’s Club des Chefs, Michel Troisgros, Elena Arzak, and Michel Roux, announce that the new Club des Chefs Family Hub app will allow consumers to cook their exquisite dishes from the comfort of their own home.

The main focus of the press conference was enriching consumers’ experiences, but Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Europe, also outlined initiatives Samsung has taken to enrich communities, including its Smart Classroom and Digital Academy programs in Europe.

Andreas Langfeld, General Manager of MakerBot, the global leader in 3D printing, elaborates on the company’s partnership with Samsung, which will equip and train teachers and students in European markets to use the technology.

Samsung Electronics used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the European home appliance, visual display and home entertainment markets.

“At IFA 2016, we wanted to show the European commumity how we are continually striving to redefine the Samsung experience. For all our customers and partners – and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need.” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe.

Committed to Europe’s Potential

During the press conference, held once again in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14,000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households owning a Samsung mobile phone, and one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.

In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100,000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung also announced that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400,000 young people by the end of 2016 – three years earlier than expected.

The Future of Television: Redefined by Quantum Dot

Samsung also reinforced its commitment to Quantum dot display technology at IFA 2016.

Samsung revealed our new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colors. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalizing on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors – the new CF791, with a 34” Ultra Wide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for smooth, flawless gaming.

Samsung is also the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President & CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Qantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.

At the press conference, Won Jin Lee, the Executive Vice President of the Visual Display Business at Samsung Electronics, introduced Samsung’s content platform, Smart Hub, and announced the formation of a new premium HDR content partnership that will help realize the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service – which has proven so popular in South Korea – to both the United States and Europe.

Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.

Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.

Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos^® audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player, and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.

Redefining the Fastest Growing Brand in Home Appliances

Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s  home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products – the AddWash Combo, which eliminates the need to purchase a separate dryer, and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.

Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that gives modern, timeless look, and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling Plus^TM, Cool Select Zone Plus.

Samsung also announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator also features Twin Cooling Plus ^TM technologyto maximize food freshness, as well as Precise Chef Cooling ^TM, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone ^TM’, which is ideal for managing temperature-sensitive proteins. And, of course, its three innerview cameras take photos that consumers can access via their mobile devices, enabling them to see what’s inside wherever they may be.

Family Hub also features a 21.5-inch Full HD touchscreen offering consumers a wide range of functionality. It can serve as the family’s interactive white board for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can also use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s coop@home.

Family Hub will also give European customers a chance to cook with the masters via the Club des Chefs App. Straight from the Family Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

CFG70

As the first curved quantum dot gaming monitors, Samsung’s CFG70 and CF791 express brilliant colors across a 125-percent sRGB spectrum, while employing an environmentally-safe cadmium-free design. This luminance emphasizes a range of otherwise-hidden game details in both light and dark settings, offering unprecedented visual realism designed to capture the attention of even the most hardcore gamers.

To further amplify the details in today’s advanced gaming titles, each CFG70 and CF791 monitor undergoes rigorous factory calibration prior to shipment. This treatment includes optimization of various settings, including black gamma levels for enhanced brightness and white balance levels for temperature management, enabling gamers to enjoy a sharp and brilliant picture regardless of the game in play.

“As the gaming market continues to enjoy rapid worldwide growth, gamers expect advanced display technologies that can bring out the latest video game features and optimize the gameplay experience,” said Seog-gi Kim, Senior Vice President, Visual Display Business at Samsung Electronics. “By enhancing our pioneering curved gaming monitors with quantum dot technology, our CFG70 and CF791 displays further surround players and make them feel as if they are part of the game. We are excited to demonstrate this futuristic and immersive gaming environment at IFA 2016.”

Samsung’s quantum dot technology is already featured in the company’s UHD televisions. At IFA 2016, in line with the show’s innovation theme, Samsung will highlight how including this tested technology in the new CFG70 and CF791 displays brings the intricacies of today’s video games to life.

An Experience that’s Ahead of the Game

The new CFG70 curved monitor incorporates a host of user-friendly features to create a premium multi-sensory gaming destination. The CFG70’s “Super Arena” design aligns 1800R curvature with sound interactive LED lighting that lets players fully experience the thrill of victory. This format also includes 1 m/s moving picture response time, making it the first curved gaming monitor to offer such functionality. A rapid refresh rate of up to 144 Hz further ensures a seamless and uninterrupted presentation.

For added game management convenience, the CFG70 includes Samsung’s user-friendly Gaming UX OSD interface. During competition, gamers can access the interface’s intuitive on-screen dashboard to view all essential settings, ranging from response time to refresh rate, in a single glance. They can also easily adjust gameplay settings through shortcut hot keys located on the front and back of the monitor.

The Gaming Industry’s Sharpest Curve

With a 1500R curvature (indicating a curvature radius of 1,500 mm) design, Samsung’s CF791 is the most curved gaming monitor currently on the market. Combined with a 100 Hz refresh rate and embedded AMD FreeSync Technology, functionality that synchronizes screen refresh rates with gamers’ AMD graphics cards, the CF791 monitor offers consistent full-screen presentation. Additionally, the CF791’s ultra-wide 21:9 aspect ratio further preserves content quality during multi-screen competition.

Beyond its on-screen visual enhancements, Samsung’s new CF791 monitor features a sleek composition that adds ambience and style to any environment. The display’s boundless design removes visual distraction and helps gamers stay focused on the screen, rather than the display itself. Players also can customize the monitor’s alignment to match their unique ergonomic needs through a vertically-adjustable stand.

As part of the launch of its new monitors, Samsung will offer IFA 2016 attendees a first-hand opportunity to experience this redesigned, immersive arena through an interactive gaming zone. Samsung’s booth will include stations where visitors can sample several of today’s leading video game titles on the CFG70 and CF791 monitors. Supporting large-format SMART LED signage will broadcast the competition – and visual presentation – to the wider IFA audience.

CF791

Just how seriously to Europeans take their soccer? And how do Samsung’s SUHD TVs create a viewing experience that makes “The Beautiful Game” even more so? Find out a few of the reasons why critics have placed SUHD TVs in a league of their own here.

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

Samsung Electronics is continuing its reign as the leading home entertainment brand by adding an HDR+ firmware update to all of its 2016 SUHD TVs with Quantum dot display. The firmware update is designed to enhance High Dynamic Range (HDR) quality to its highest picture quality capacity, even if the source isn’t in HDR format.

As part of Samsung’s 2016 SUHD TVs with Quantum dot display, HDR is an essential element in the new era of UHD TV viewing. HDR makes bright areas of the screen look even brighter, allows the TV to display new colors and significantly expands the range of the contrast ratio on-screen.

“The HDR+ function offers an exceptional HDR viewing experience to all 2016 SUHD and UHD TVs consumers,” said Jong-hee Han, Vice President, Visual Display Business at Samsung Electronics. “We’re thrilled to share this latest advancement with our consumers to access directly on their 2016 SUHD TVs. Samsung is bringing the highest form of picture quality right to their living rooms.”

One of the biggest benefits of HDR+ is its ability to upgrade Standard Dynamic Range (SDR) content to HDR-like picture quality, allowing viewers to enjoy all of their favorite content in the highest picture quality possible.

With HDR native contents, HDR+ also uncovers previously hidden images from darker content scenes, supplementing the level of brightness to express objects hidden in darker shadows. For brighter content scenes, HDR+ increases the level of contrast ratio to differentiate objects from the background, while still depicting more image details on the screen for an overall better picture.

Features designed specifically for picture quality experts have also been enhanced with HDR+. In “Expert Mode,” picture quality experts can customize HDR effects to suit individual users by calibrating brightness, contrast ratio and gradation to the finest degree. These settings can be accessed within the “Picture – Special viewing” mode options, where HDR+ is activated.

The automatic upgrade is currently available for all 2016 SUHD TVS, and will be available for all HDR-compatible 2016 UHD TVs models by September.

Samsung Electronics, the worldwide leading TV brand for ten years running, announced today that it will expand its ‘THIS IS TV’ brand campaign to social media. The initiative will consist of an online contest and a series of offline events in key cities, aiming to connect consumers with the world through the true-to-life picture quality of Samsung Quantum dot  SUHD TVs. Consumers, using hashtags #TVTransports and #ThisIsTV, can leverage Samsung SUHD TVs and their ability to transport consumers to the places they dream to visit.

“Samsung has been working to strengthen TV’s role as a platform that connects people and brings them together to enhance their everyday lives” said Moon Soo Kim, Executive Vice President of Samsung’s Visual Display Business at Samsung Electronics. “By expanding ‘THIS IS TV’ to social media, we hope to share the value of Samsung Quantum dot SUHD TV with more consumers, provide them with once-in-a-lifetime experiences in real-time. Samsung will continue to deliver the true value of Samsung SUHD TV through various ways and stories.”

Bringing Unexpected Destinations to Consumers in Real-time

Earlier this year, Samsung kicked off its ‘THIS IS TV’ brand campaign starting with a series of videos highlighting the value of Samsung Quantum dot SUHD TVs through its features. Now, to provide consumers with the opportunity to physically experience the value of Samsung’s latest technology, Samsung will kick-off a social campaign starting with offline events in key markets around the world. Beginning with Jakarta, these activations will gradually expand to other markets including Singapore, Berlin, Sydney and Milan.

To help raise awareness about the ‘THIS IS TV’ social campaign, Samsung will install experience zones in unexpected places. These pop-up experience zones will take unsuspecting attendees to exotic destinations on realistic, true-to-life screens of Samsung Quantum dot SUHD TVs – as if they were actually transported.

The moments that these surprise events happen, as well the reaction from those who took part, will be posted on Samsung participants markets’ social media channels to share the reality of the experience and invite their friends to take part in the social media campaign.

Transporting Consumers to Their Dream Destinations

To provide consumers with more chances to participate in the campaign, and learn more about the true values of Samsung Quantum dot SUHD TV, Samsung will run social media contests across Facebook and Instagram.

Consumers will be invited to share the dream destinations they want to experience with Samsung Quantum dot SUHD TV. They can take part by creating unique images which express their dream destination in creative ways and sharing them on their personal social channels with the hashtags #ThisIsTV and #TVTransports.

Each week, winners will be selected to win various prizes, such as travel vouchers and/or Samsung Quantum dot SUHD TVs that can help them connect them with their dream world. Each market will run the contest for a number of weeks, and each market will reward a number of prizes.

For more information on the “THIS IS TV” Social Campaign, please visit the Samsung Facebook and Instagram in each market.

About Samsung’s ‘This Is TV’ Campaign

Earlier this year, as part of the larger “THIS IS TV” campaign, Samsung unveiled a brand campaign where it showed how the world can connect through the stunning visual display of a Quantum dot SUHD television.

More recently, the campaign released three additional videos highlighting the picture quality, design and smart functionality of the 2016 products. Each video serves as a short film that brings to life the benefits of Samsung’s latest advances in TV.

For more information on the “THIS IS TV” campaign, please visit the dedicated landing page on Samsung’s website at http://www.samsung.com/global/tv/blog/why-this-is-tv.html. For all of the latest Samsung news, please visit news.samsung.com.

About Samsung’s Social Media

Samsung Electronics has built strong presence on extensive social media platforms, especially emerging platforms such as Instagram, to engage with millennials and younger generations around the globe. Samsung, as a leading social media marketer with a well-established global social strategy reaches more than 200 million global social media fans across their social media.

For filmmakers, the link between cameras and display technology is paramount. They want cameras that can capture the full vividness and richness of their scenes, and then they need to be able to replicate those images for the audience. And increasingly, Samsung’s SUHD TVs, which use Quantum Dot (QD) technology to produce unrivalled high dynamic range (HDR), are becoming the choice of cinematographers, directors and other creators.

The capabilities and richness of Samsung’s SUHD TVs were on display at the Korea International Broadcast, Audio, and Lighting Equipment Show 2016 (or KOBA 2016), held May 24-27 in Seoul.

How Samsung’s Displays Became the Choice of ARRI

The ARRI Group is a German manufacturer of motion picture film equipment, globally renowned for its reliable and high-quality products.

Roger Deakins, a famous cinematographer (left), working with an ARRI camera in the making of the James Bond thriller Skyfall. (Photo from the ARRI Group)

Carlos Chu (left), Regional Sales Manager, Northeast Asia, ARRI, said that he expects “with the increasing number of HDR video contents, consumer interest in HDR display will rise as well.”

Although ARRI produces all kinds of lighting and filming equipment, the company is most famous for its cameras. Most of the 2016 Academy Award winning movies were filmed with ARRI cameras. Notably, Emmanuel Lubezki, a famed cinematographer who works with ARRI camera in many of his films, won the Academy Award for Best Cinematography for three consecutive years, for Gravity (2013), Birdman (or The Unexpected Virtue of Ignorance in 2014), and The Revenant, 2015).

HDR-enabled Quantum Dot TVs are able to deliver life-like pictures, clearly displaying even the smallest details, like the wrinkles of a person’s skin.

And at the ARRI booth at KOBA 2016, what was the German company’s choice to best demonstrate the clarity and beauty of its cameras? They chose Samsung’s Quantum Dot Display SUHD TVs.

“The Only TV That Can Perfectly Display Our Content”

“HDR is an influential technology that may have a huge impact on our everyday lives by delivering a greatly advanced visual experience,” emphasized Kim Tae-Jung (right), Business Development Manager, ARRI Asia.

Until now, even the most skillful cinematographers often failed in their attempts to deliver life-like images due to limits in existing display technology.

“It was a chronic problem in the video industry since the available displays often failed to reveal what was filmed through high-end cameras,” said Kim Tae-Jung, Business Development Manager, ARRI Asia.

Now, however, HDR display technology is transforming the industry. With HDR, it is possible for a display to make the bright highlights brighter and the dark areas darker, maximizing visual effects by adjusting the contrasts in brightness.

“Thanks to HDR, you can now enjoy videos that look closer to what the director intended you to see,” said Kim. “The ultimate goal of HDR is to realize the same range of contrast as real life.”

“We expect to see much demand in the Korean market, which has won global recognition for its high-quality TV dramas and movies,” said Paul Ivan, Managing Director of ARRI Asia.

But to get the most out of HDR, a TV needs to have strong capabilities in color and light expression. This is where Samsung’s recently released Quantum dot SUHD TVs shine, as they are able to express a brightness of 1000 nits^[1] or higher using HDR. This is exactly why ARRI choose them.

“Since quality video content is our priority, we choose the Quantum Dot SUHD TV (for our displays at the exhibit),” said Paul Ivan, Managing Director of ARRI Asia. “I am confident that the KOBA 2016 visitors must have felt the unmatched performance of the ARRI cameras through the Quantum Dot SUHD TV.”

Accuracy Makes Quantum Dot SUHD TV a Good Reference Monitor

“Quantum Dot SUHD TV made calibration smooth and fun,” said Um Tae-Sik.

For the exhibition, Um Tae-Sik, a cinematographer and colorist, demonstrated how calibration^[2] works, using a Quantum Dot SUHD TV and a famous Korean TV drama, Descendants of the Sun.

“Regular and even breathing is evidence of good health. And the same applies to any video, since consistency in color and brightness is a prerequisite for high-quality video. In the past, after I finished the first draft of a calibration in a reference monitor, I had to check the results on a typical TV. However, it was different with the Quantum Dot SUHD TV I used for the demonstration: I didn’t have to use a reference monitor separately for calibration, and the result was quite satisfying.”

Um Tae-Sik performed a calibration using a scene from Descendants of the Sun. The left picture shows the “after,” while the right one shows the “before.”

All of the industry experts we talked to at KOBA 2016 agreed that Quantum Dot SUHD TV is a welcomed advancement for the video industry, providing better access to higher quality displays. It has long been a dream for filmmakers to be able to show their content in all the color and detail as real life.

Samsung’s Quantum Dot SUDH TVs are making this dream come true, offering truer to life HDR images than were ever possible before.

^[1] Nit: The nit is a unit of visible-light intensity commonly used to specify brightness. One nit is equivalent to one candela per 1m³.

^[2] Calibration: The task of mastering video content so that it reproduces the same results on all display devices.

Quantum dots (QD), nano-sized crystals made from semiconductor materials, were first discussed in academic circles in the early 1980s. But it was Professor Moungi Bawendi (MIT), along with his colleagues professors David Norris and Christopher Murray, who brought to light the viability of the novel material.

Together, the team was able to successfully synthesize quantum dots, thus garnering great attention from the upper echelons of academia. So much so that the team’s paper has since acquired an astonishing 8,000 citations. Professor Taeghwan Hyeon (Seoul National University) even went on to call this “the legendary paper” as he welcomed Dr. Bawendi onto stage at the conference.

Dr. Moungi Bawendi shares recent developments in his lab at a plenary session at QD2016

“Quantum dots are a new material whose properties are different from the molecular materials that people are used to—ones that are unique enough that they’re worth trying in a variety of applications,” Bawendi told Samsung Newsroom in an interview following the conference. “A lot of what research is about is recognizing the unexpected and following that. This leads you to ask more questions.”

Those questions have since been explored by scholars all the world over. The expansion of quantum dot research has catalyzed a number of new methods to reliably synthesize variable sizes and types of nanocrystals, and has led to the discovery of numerous scientific and commercial applications, some of which have recently been realized.

Discovering New Properties

Speakers at the conference—an event that Bawendi likened to a “family reunion” of the QD community—showcased their own research and attempts at applying quantum dots in a variety of different industries.

Dr. Efros (US Naval Research Laboratory) talks to Samsung Newsroom at QD2016

One speaker, Dr. Alexander L. Efros of the US Naval Research Laboratory, explained that by using artificial particles such as quantum dots, people can, in theory, create materials that do not occur naturally. Improved tunable LEDs, lasers and displays are just a few notable examples of the progress scientists have already made on this front, he noted.

“Quantum dot technology advances mean that people can now dream of new solid state materials with properties that nature does not provide us with,” Efros stated.

One Material, Endless Possibilities

Bio-imaging is a major area teams are researching around the world; by leveraging various wavelengths, they hope to better visualize tissue for diagnostic and possibly even treatment purposes. For example, a POSTECH team shared their research on exploring the use of quantum dots of different sizes, which emit different colors, to detect cancer in mice. Recently, researchers have even begun to explore near-infrared (NIR) wavelengths, opening possibilities for even more enhanced resolution in such applications.

Another noteworthy application is photovoltaics, a method of converting solar energy into direct current electricity. Bawendi noted that this area specifically has recently seen tremendous progress in the application of quantum dots, with efficiency levels increasing from 3 percent to 10 percent in just five years. With further research, windows that help harvest solar energy using quantum dot technology could emerge. These windows could potentially play an important role in densely populated urban areas where rooftop surfaces are often too small for collecting all the energy required for building operations.

The display industry, specifically, is an area that has already experienced great advancements as a result of the utilization of quantum dot technology. Professor Kookheon Char of Seoul National University explained how the application of a thin layer of quantum dots can produce a light that very closely imitates natural light. The technology, he said, could ultimately lead to bendable light-emitting structures. Next-generation devices equipped with such structures could potentially be thinner, less expensive and allow for more precise color reproduction.

Other potential applications include sensors for self-driving cars and commercial cameras, better methods for nondestructive testing in the aviation and defense industries, and security ink with a unique optical signature to prevent counterfeit passports and currency.

Overcoming Limitations

Yet, as compelling as the possible applications of the novel material are, the speakers were quick to mention some of the challenges quantum dot researchers currently face. Quantum dots’ self-absorption properties, for example, limit some applications, while efficiency, toxicity, and in some cases stability are other areas that need improvement.

Samsung, however, is working to overcome these challenges, and has already shown great progress in doing so. The company’s 2015 SUHD TVs, for instance, were the first in the industry to be mass-produced with cadmium-free quantum dots.

Dr. Taeghwan Hyeon, a professor at Seoul National University and researcher at the Institute for Basic Science, told Samsung Newsroom about his response when he first heard about Samsung’s accomplishments.

Professor Taeghwan Hyeon (Seoul National University) at the QD2016 conference

“When the line-up was launched, many university labs around the world were having a hard time making cadmium-free quantum dots,” Hyeon noted. “I couldn’t believe it when Samsung announced that it had succeeded in not only developing, but mass-producing SUHD TVs with cadmium-free quantum dots.”

Approximately 90 percent of previous quantum dot studies involved particles with cadmium, explained Hyeon, which would have made it immensely difficult to create efficient light for a TV display. But this milestone is only the beginning for Samsung.

According to experts like those in attendance at QD2016, only time will tell what the future holds for quantum dots. The one thing they are certain about, though, is that the future will be an exciting one.

* Last week in Jeju City, Korea, top scholars from around the world came together to share the latest on quantum dot research at the 9th International Conference on Quantum Dots. Samsung, being the first in the world to commercialize cadmium-free quantum dot technology with its SUHD TVs, also took part, sharing its experiences in quantum dot research. This article is the third of a three-part series that highlights recent advancements in quantum dot technology.

** This article contains forward-looking statements regarding the research of quantum dot technology. These statements are based on assumptions and the current state of developments, and are thus subject to uncertainties.

In the past, materials were researched, developed and perfected long before they were applied to devices. Take liquid crystals, for example. They were first discovered in the late 1800s, and for decades were studied and defined in the academic realm. It wasn’t until the 1960s—almost a century later—that they were utilized in commercial products. Similarly, it took 30 years after its invention for lithium metal oxide to even be tested in batteries, and another decade before it made its official commercial market introduction.

Once materials such as these were introduced, however, they allowed for a steady and fairly rapid increase in device performance. In the display industry specifically, there has been enormous growth in the market because of such advancements up until now.

However, as the market becomes increasingly saturated, electronic materials innovations are beginning to fall behind the device revolution. This is mostly due to the fact that the device product life cycle is becoming much faster than that of the material. Now, the device itself is facing the limitations of this revolution in terms of product performance and functionality without the aid of novel materials.

To ensure consistent advancements and optimum functionality, both materials and devices have to be synchronized throughout the development process from the earliest stages of research so that performance requirements can be properly understood.

This was the message of the plenary session led by Dr. Hyuk Chang, Executive Vice President , Samsung Advanced Institute of Technology (SAIT), at the 9th International Conference on Quantum Dots held earlier this month.

Chang noted that the synchronization of materials research and device development can accelerate the enhancement of both the devices and the materials that they are made of, thus revitalizing the market.

“After all, innovation comes in many forms, and source technology is a foundational one,” Chang said.

The speeds of material and device innovation have changed over time. SAIT now aims to synchronize the two.

At Samsung, there are numerous organizations that carry out research and development. These include SAIT, where the company pioneers long-term, radical researches with five to ten year or more horizons; the R&D centers that explore next-generation products and platform technologies one to three years in advance; and business unit development teams that focus on commercialization, applying these latest technologies in product development.

Samsung is increasingly synchronizing its R&D efforts to bring core technologies like new materials to products more quickly.

One example is quantum dot technology. Confident that this specific technology could ultimately drive the future of display, among other areas, Samsung has researched the material and its advantages in earnest. In fact, researchers at SAIT started focusing on quantum dot technology over a decade ago, and have since registered numerous patents on the subject.

Through constant testing, evaluating and verifying the material from the earliest stages of device design, Samsung was able to incorporate quantum dots to create a revolutionary line-up of products—its 2015 SUHD TVs.

Example of a synchronized research roadmap

In doing so, the technology allowed for highly accurate color expression and better, brighter picture quality while improving overall energy efficiency at a lower cost—all with cadmium-free quantum dots. Considering that this was the first commercial application of the material, it created quite a buzz among academics in the field who had been eagerly anticipating such a milestone.

Despite these accomplishments, Samsung wanted to improve upon this technology and did so with its 2016 SUHD TVs, making them even more energy-efficient, and allowing them to display the picture quality more accurately.

“As a materials scientist, my previous work was in small-scale labs,” Chang explained. “It was overwhelming to see this technology make its way to mass production and even hit center stage at the industry’s top events like CES in just a decade. That’s the speed and scale of Samsung.”

As Samsung continues to research and refine the technology, the company predicts that quantum dots will further enhance display devices.

Chang noted that quantum dots could be applied in other ways, too, such as to improve the accuracy of image sensors, which could significantly advance autonomous cars. Experts note that the technology also has great potential in the areas of chemo- and bio-sensing. In fact, researchers at SAIT have already begun to utilize quantum dot technology in these areas, and are eager to continue to progress these developments.

“Just as Samsung’s SUHD TVs were realized by evolutionary quantum dot materials and boundless research for discovering novel physical phenomena, functional materials, value-added materials and next-generation devices must be closely interconnected,” Chang stated.

This, he believes, will accelerate materials innovations, leading to new functionalities in devices and the creation of novel devices. The synchronization of materials research and device development will also help to breathe new life into the massive global materials marketplace. By consistently providing added value with new materials, Samsung hopes to continue to revitalize the electronic devices industry.

* Last week in Jeju City, Korea, top scholars from around the world came together to share the latest on quantum dot research at the 9^th International Conference on Quantum Dots. Samsung, being the first in the world to commercialize cadmium-free quantum dot technology with its SUHD TVs, also took part, sharing its experiences in quantum dot research. This article is the second of a three-part series that highlights recent advancements in quantum dot technology.

** No official decisions have been made regarding the future application of the technologies and projects mentioned in this article.

For those with questions about the diverse ways in which Quantum dot breakthroughs are starting to change the technological landscape, the 2016 International Conference on Quantum Dots (QD2016) provided plenty of answers.

The event took place from May 22 to May 27 on Jeju Island, south of the Korean mainland, and was the ninth event of its kind. QD2016 saw notable experts in a variety of fields (and hailing from some 30 countries) gather for the event.

One of their number, Dr. Alexander L. Efros of the US Naval Research Laboratory, is considered to be one of the world’s foremost Quantum dot scholars, and was a plenary speaker at QD2016 on May 25.

Efros’ presentation, which focused on the history of Quantum dot technology, its development and future possibilities, received a positive response from QD2016 attendees. Samsung Newsroom caught up with him after his lecture to speak about the past, present and future of Quantum dots.

Quantum Dots – Synthetic Wonders

The source of a good deal of manmade technologies can be traced back to natural phenomena. Scientists dreaming of flight, for instance, were doubtlessly inspired by the way birds fly. Quantum dots are in many ways similar, as they can be considered to be the closest thing there is to manmade atoms.

And Efros (pictured above) said, “Using these artificial particles, people can – in principal – create materials that do not occur naturally.”

He added, “Quantum dot technology advances mean that people can now dream of new solid state materials with properties that nature does not provide us with.”

As Efros notes, Quantum dot-related research has moved forward very quickly.

“Quantum dot technology is developing faster than ever,” said Efros. “Thousands of scientists and engineers are currently conducting research in this area. I believe we will achieve favorable outcomes in a large range of fields.”

Improved diagnostic medical devices and inexpensive solar cells, as well as better tunable LEDs, lasers and displays are just a few notable examples of the progress scientists have already made on this front, explains Efros.

Importance of the First Commercialization of Cadmium-Free Quantum Dots

Efros received his PhD in the former Soviet Union and, after spending some time in Germany, eventually settled in the United States in 1993.

Having worked at the US Naval Research Laboratory for over twenty years, he is one of the world’s leading Quantum dot experts, and has been researching the technology for over three decades. Through his considerable efforts in the field, he has developed a strong attachment to Samsung Electronics’ recently released range of SUHD TVs, which feature cadmium-free Quantum dot displays.

Efros expressed delight when he first heard news that Samsung had applied Quantum dot technology to its SUHD TVs. He said, “I think the quality of colors you can experience on SUHD TVs is excellent. When I first saw the SUHD TVs, I realized that my research over the last 30 years had not been in vain.”

Efros delivers a keynote speech at the Ramada Plaza Jeju Hotel on May 25, to an audience of some 300 people with an interest in Quantum dot technology.

Since SUHD TV sets made their debut, Quantum dot-related research has been gathering momentum. Efros said, “Most forms of technology tend to hit a period of stagnation after a while, but now this technology has reached the stage of practical application, Quantum dots are garnering quite a lot of attention.”

Quantum dots have seemingly unlimited potential, not only in the display sector, but also for solar energy resources, medical equipment, LEDs, lasers and sensors. For now, however, SUHD TV is still something of a pioneer in terms of applied Quantum dot technology. For people like Efros, expectations about this technology’s potential continue to heighten.

* Last week in Jeju City, Korea, top scholars from around the world came together to share the latest on Quantum dot research at the 9^th International Conference on Quantum Dots. Samsung, being the first in the world to commercialize cadmium-free Quantum dot technology with its SUHD TVs, also took part, sharing its experiences in Quantum dot research. This article is the first of a three-part series that highlights recent advancements in Quantum dot technology.

With this in mind, Samsung has created its latest range of SUHD TVs in the hope of delivering an optimum viewing experience, regardless of consumers’ indoor lighting conditions.

Brighter Screens, Enhanced Viewing

In an ideal TV viewing world, users would be able to turn off all the lights and close the curtains before watching TV, but practically speaking, this is not always doable. In such a case, one way to boost picture quality without requiring users to create a pitch-dark environment is to up the TV set’s brightness in order to better fit with its surroundings; remember how often we adjust the brightness level of our smartphones and tablets when using them outside in the sun.

Samsung, using Quantum Dot technology, helps boost brightness. The 2016 SUHD TVs have peak brightness levels of up to 1,000 nits** (while also using even less in the way of overall energy consumption).

Ultra Black Technology

However, it is not enough to simply turn up the brightness – minimizing the possibly negative effects of outside light on picture quality is also important, and this is where Ultra Black technology comes in.

When there is another source of light – like the lighting in the living room or sunlight through the window – glare can often compromise image quality. This is why Samsung SUHD TVs have taken their inspiration from nature, with a new panel innovation that could help to dramatically reduce the effect of glare.

The outer layer of a moth’s eyes feature nano-sized bumps and grooves, allowing it to better absorb light and thus prevent predators from spotting the reflections off the eyes.

SUHD TVs feature a layer of panel coated with tiny uniform bumps. These bumps, inspired by moths’ eyes, can absorb or re-direct external light without hindering the light emitted from the panel.

Whether or not to turn the lights off usually doesn’t cross our minds when we pick up the TV remote and click on the power button. But that’s okay. There are people like Samsung’s engineers who research how people watch TV and constantly push the boundaries of technology so you don’t have to worry as much.

* The survey was conducted online in GfK’s Omnibus from December 11-13, 2015 using the GfK KnowledgePanel®. The study consisted of a nationally representative sample of 1,020 U.S. adults, selected using random probability address-based sampling. The margin of error for this study is +/-3 percent points.

** A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Some of the improvements came through upgraded industry standards. For example, the entertainment industry has gradually increased screen resolution to make clearer images; from Standard Definition (SD) to High Definition (HD) and now Ultra High Definition (UHD). Another recent advancement is High Dynamic Range (HDR), which allows production studios, content distributors, and TV manufacturers to offer brighter and more colorful video.

Some of the improvements come from innovations provided by each company. For example, when Samsung first introduced the LED TV, consumers were able to enjoy images several times brighter than conventional LCD TVs.

In 2015, Samsung started to apply quantum dot technology to its flagship SUHD TVs. Now with more and more industry partners gearing towards HDR, the marriage between Quantum Dot technology and HDR offers viewers a whole new era of home entertainment.

HDR1000: Jack It Up to 1,000 Nits

Although there are many devices that can show HDR content, not all HDRs are equal. Colors are perceived by light; and with the wider range of both luminance and colors for HDR, it is important that the TV can cover the brighter side of the spectrum. HDR1000 means the device is capable of showing at least 1,000 nits* at peak brightness. This intensity of luminance is considered an industry-top level.

Dealing with higher brightness levels poses challenges as it normally means the display device consumes more energy. Higher brightness levels can also cause the device to generate more heat and without proper measures, excessive heat could pose a threat on the product’s lifespan.

With SUHD TVs that feature Quantum dot technology, however, Samsung has an answer that allows TV sets to hit those brightness levels of up to 1,000 nits without the pain points. This is in part thanks to the photo-active property of quantum dots, which makes them very energy-efficient. Samsung was actually able to improve the overall energy efficiency of its 2016 SUHD TVs while enabling the set to hit 1,000 nits.

One Billion Colors

Quantum dots also emit a very pure color, which helps quantum dot displays show much more accurate colors. And by using these accurate reds, greens, and blues, it is able to display broader range of colors. On the other hand, light from conventional fluorescents tend to get mixed with adjacent colors, dropping the range of colors conventional TVs can show. In fact, Samsung’s 2016 SUHD TVs with Quantum Dot technology are able to show up to one billion colors – 64 times more color than the average TV.

This broad range of colors, along with the level of brightness quantum dot allows SUHD TVs to show, allows Samsung to offer richer pictures – closer to the real world than ever. These videos show how SUHD TVs with Quantum Dot technology help show more colors in bright and dark situations:

Recent innovations in display technology offer us an exciting new era of home entertainment. Before you go looking for your next TV set, check where the industry is going and make sure your TV is best-suited for the upcoming wave of UHD and HDR content.

For more information about HDR, Quantum Dot technology, and SUHD, visit: www.samsung.com/global/tv/quantum-dot-display.

* A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

What Is ‘Quantum Dot?’

Quantum dots are nano-sized crystals made of semiconductor materials. A nanometer (nm) is one billionth of a meter, which means these extra-small particles are smaller than 1/10,000 of a single strand of human hair.*

Quantum dots can be made of different kinds of elements, but when regulated down to a size small enough, the quantum dot possesses physical properties that make it suitable for many different applications. For example, quantum dots are very efficient in absorbing and then emitting light. Based on this quality, quantum dot technology is being researched in areas such as solar panels, bioimaging, and, of course, display.

Why Is Quantum Dot Technology Good For TVs?

Quantum dots are photo-active; they absorb, and then emit light. And when they do, even if the dots are made of the same material, the light each quantum dot emits is a specific color (or wavelength) depending on the size of its core. For example, a quantum dot with a core of 2nm will emit a blue light while one with a 6~7nm core will emit red.

The color of light each quantum dot gives off is also very stable and pure. Quantum dots can show precise colors while the light from conventional materials ends up getting mixed with adjacent colors. This is because the spectral line width (width of each peak in the graph below) of the light from quantum dots is much narrower than that from conventional materials.

As a result, the 3 primary colors can be more clearly distinguished in comparison to conventional TVs, which helps the quantum dot display show a wide range of colors more accurately.

Another advantage of these light-emitting quantum dots is that they’re very efficient. Compared to phosphors in conventional TVs, not only are they able to produce more colors, but the photo-active property allows for better light efficiency.

By leveraging this advantage, Samsung was able to jack up the peak brightness of its new SUHD TVs to 1,000 nits and higher, opposed to the previous 400 nits for conventional TVs– all the while further improving overall energy efficiency. Colors are perceived by light, and by offering more light along with more colors, Samsung SUHD TVs are great for HDR content.

What’s So Great About Samsung’s Quantum Dots?

Many previously developed quantum dot solutions were based on materials that involve cadmium, such as cadmium sulfide (CdS) or selenide (CdSe). Although these quantum dots share the same advantages as written above, they hold a deadly threat against the environment as toxic Cd2+ ions may be released through nanoparticle degradation.

Samsung’s quantum dots, however, are cadmium-free. They’re based on indium (In) instead. After much research and development, Samsung is currently the only company that produces cadmium-free quantum dot displays. Samsung started focusing on quantum dot technology in 2001, and has since registered over 150 patents on the subject.

Samsung’s quantum dots are also durable. Being an inorganic compound, quantum dots are more resistant to oxidation than organic substances. Samsung also applies a quad-layer coat to its quantum dots to ensure the quantum dot display is durable and kept stable over years of time. The result: a fantastic display that keeps its picture quality year after year.

For more information on Samsung’s SUHD TVs with Quantum Dot technology, please visit: www.samsung.com/global/tv/quantum-dot-display.

* Calculation based on assumption that an average human hair is about 100μm wide.

Samsung presents a new vision of the future of television at Fuorisalone 2016, where technological innovation and design seamlessly blend. NIGHT&DAY, a Samsung exhibition at Superstudio Più, open to the public from 12 to 17 April, symbolises a perfect duo formed by two different worlds and styles that meet to give rise to a new concept of television.

NIGHT – The leading technological expression of Samsung TVs

At Fuorisalone, Samsung reveals the arrival of its spectacular new 2016 SUHD TV line-up, a symbol of technological innovation that does not forget the importance of design.

With unrivalled image quality, the KS range is the first series of TVs in the world without a frame: from the premium 9000 series to the 7000 series models, all are available in curved and flat screen versions and represent what Samsung calls Design 360; where all aspects of the new TVs, down to the smallest detail, are attentively cared for, including the rear.

Samsung 2016 SUHD TVs feature a 10-bit panel with Quantum dot technology for ultra-realistic images, unparalleled brightness, and outstanding contrast with colours that are even more faithful to reality. Displays with Quantum dot technology are able to convert light from all colours of the visible spectrum, without distorting or effecting the level of luminosity, for the optimum visual experience within the lighting of the surrounding environment.

All Samsung SUHD TVs offer an exceptional HDR (High Dynamic Range) experience with luminosity values of at least 1,000 nit for optimal contrast between light and dark images. In addition, the new Ultra Black technology reduces light reflections, further improving the quality of the image while keeping reverberation to a minimum.

With the support of the Tizen operating system, the new TVs make it even easier to find and access user preferred content and services, whether television programmes, films or games, everything is conveniently accessible from one platform thanks to the renewed Smart Hub. In addition, it automatically recognises the peripheral (set-top box, console, OTT box…) or home theatre system connected and manages all external devices via the smart remote control, without the need for additional settings.

At Superstudio Più, brand new audio range developments will also be displayed, including the Wireless Audio 360 speakers, which expand the line-up with two new models: R3 and R1. The omni-directional speakers are characterised by a new built-in tap-and-swipe user interface and an improved Multiroom app, available for smartphones, tablets and smartwatches. The proprietary Ring-Radiator technology meanwhile diffuses sound across the entire room, enabling listeners to live the same acoustic experience at whatever point they are stood.

Samsung has also launched the first Ultra HD Blu-ray player, the HDR compatible UBD-K8500 player that guarantees four times better resolution and a colour expression 64 times higher than the traditional Blu-ray players.

Used together with the Quantum dot displays of Samsung SUHD TVs, the new UHD Blu-ray player offers an image quality never before seen on home screens. In addition, thanks to the upscaling technology it is provided with, the player reads and improves the quality of the images of traditional Blu-ray disks and DVDs.

DAY – Samsung celebrates a new concept of TV design

Samsung’s Serif TV is a product with an artisanal spirit in every respect, an encounter of passions between Samsung and internationally famed designers Ronan and Erwan Bouroullec, which has led to the creation of a unique product in the television market that not only integrates cutting edge technology but reflects the lifestyles of consumers.

Samsung chose the Bouroullec brothers for their unique ability to emphasize aesthetics, without neglecting functionality, to create a piece of furniture that adapts perfectly to any type of environment, with a touch of original design for one-of-a-kind spaces.

Samsung Serif TV has design at its heart and is a timeless piece of furniture that fits seamlessly into the household, powered with Samsung premium television technology. It provides an elegant viewing experience that is at once versatile and exciting, thanks to an original continuous, monochromatic frame that redesigns the outline of the screen.

The shape of the TV is defined by its side profile; mirroring the silhouette of a capital I complete with typographic serif details to form a solid footing for the base, as well as creating a small shelf on the top. The use of four attachable tubular legs allows free-standing use of the set, so it can perfectly adapt to its environment.

Marco Hannappel, Sales & Marketing Director of the Audio Video Division of Samsung Electronics Italia, comments: “Our exhibition during Fuorisalone was created to showcase the design soul of our products. Samsung is constantly looking to embrace the path of technological innovation, without forgetting the fundamental role of the aesthetic. This year we wanted to realise a new concept of TV, born from the meeting between technology and design, as a trailblazer and new entertainment experience. Serif TV and the new SUHD TV line-up are both symbols of the creation of this perfect duo that is a precursor to the future of technology.”

TV design solution by Samsung

The exhibition will include a “TV design solution by Samsung” space where an architect will be made available to speak with anyone looking for advice on the planning of audio/video spaces in their own home, as well as on the Serif TV model best suited to buy, after being won over by its unique design.

Samsung Night&Day

@Superstudio Più

Via Tortona 27

Open hours for visitors

12-16 April from 10 a.m. to 9 p.m.

17 April from 10 a.m. to 6 p.m.

Samsung will also release its new lineup of SUHD TVs, ranging from 49 to 88 inches, around the world over the next few weeks. In response to high levels of consumer demand for large and curved screens, Samsung has increased its range of industry-leading curved SUHD TVs and 65-inch-plus large-screen SUHD TVs.

Samsung has adopted Quantum dot display for its 2016 SUHD TVs. Each of the nanometer-sized particles that comprise the Quantum dot display expresses precise and pure color, creating state-of-the-art picture quality that stands the test of time.

Compared to its 2015 SUHD TVs, Samsung’s second-generation Quantum dot technology enables TVs to express more brightness with less energy consumption. All 2016 SUHD TVs now have 1000 HDR (High Dynamic Range) technology, with a maximum brightness of 1,000 nit, providing detailed images from a vivid color range, even when watching in bright daytime conditions.

Hyun Suk Kim, President of Samsung Electronics’ Visual Display Business, introduces the 2016 SUHD TVs with Quantum dot display.

In addition, the 2016 SUHD TVs provide 25 percent improved color accuracy when compared to last year’s products. Due to the superior picture quality, Hollywood film studios like 20th Century Fox are remastering their premium movies for TV using Samsung SUHD TVs.

Samsung also has developed a special anti-glare panel called Ultra Black for its 2016 SUHD TVs, which can reduce potentially distracting light reflections from the device’s screen.

Samsung has redesigned the Smart TV user experience (UX), enabling consumers to find their favorite TV shows from a single menu on the main screen, regardless of their source. These sources can include cable and OTT providers, and even connected devices like gaming consoles and Blu-ray players.

Another innovation for the Samsung Smart TV is a single remote control experience that eliminates the need for separate controllers for various TV-related devices. These include set-top-boxes, OTT boxes, Blu-ray players and gaming consoles. Now, say the device’s developers, a single remote can do it all.

“The 2016 SUHD TVs are next-generation devices, with the best color, brightness, usability and design,” said Hyun Suk Kim, President of Samsung Electronics’ Visual Display Business. “With these new sets, we will blaze a trail in the new age of Quantum dot displays.”

Watch below videos for detailed information about Quantum dot color and HDR 1000.

For more information about SUHD TVs, please visit: www.samsung.com/global/tv.