Samsung Electronics America has secured #1 rankings in TVs for overall customer satisfaction and #1 in home appliance service experience for the second year in row in the 2024 American Customer Satisfaction Index (ACSI®) survey. Samsung TVs also achieved #1 in product quality, service quality and service experience.¹

Samsung research shows that 90% of TV buyers and 94% of home appliance shoppers are more likely to choose a brand known for strong customer service² — a trust that Samsung has built through consistent commitment to customer care. Building on this trust, Samsung is leading the way in designing AI-enabled products that enhance consumers’ lives, with the cutting-edge Samsung Care team ready to assist when the unexpected happens.

“We’re proud to be consistently recognized by our customers in the ACSI survey, a testament to the improvements we have made to the end-to-end customer experience,” said Mark Williams, Vice President of Customer Care at Samsung Electronics America. “We know that when your TV or appliance isn’t working, you want it fixed quickly, the first time. That is why we’ve invested in AI and digital care innovations, best-in-class training, efficient parts distribution and expanding our Samsung Beyond Boundaries,³ program to provide more customers with quality care in the US.”

Samsung TVs: Excellence in Picture and Sound Quality, Value and More

Samsung received recognition from its customers across several categories for its cutting-edge TVs, powered by AI. This includes #1 rankings in overall quality, picture quality, and sound quality — a clear testament to our continued leadership and innovation.

With AI at its core, the 2024 lineup delivers several value-add features that only Samsung can provide, demonstrated by a #1 ranking in value. This includes AI Upscaling,⁴ which can transform even lower-resolution content — like old movie classics — into stunning 4K and 8K, and Samsung Gaming Hub,⁵ letting you experience the best of gaming all in one place, no console required. With Tizen OS, you can stream all of your favorite video services and access Samsung TV Plus, which provides 2,700+ free channels, including 400+ premium channels — all for free.

In a world that is more connected than ever before, Samsung TVs users can effortlessly enjoy entertainment knowing their devices are ranked #1 for connectivity. With seamless access to SmartThings, you can use your TVs as an IoT hub to easily connect and manage devices. Powered by Knox, only Samsung TVs deliver added peace of mind that your personal data is secured across your connected devices while you watch.⁶

Samsung TVs also earned #1 rankings for ease of use, exterior design and durability. From sustainability-forward packaging and improved energy efficiency to accessibility features — the TV lineup is intentionally designed to elevate your home entertainment experience.

Samsung Home Appliances: Leading Customer Satisfaction

Samsung achieved best-in-class rankings for refrigerators⁷ and washing machines, and leads in appliances with top scores for service experience, ease of arranging service, technician courtesy, helpfulness and timely repairs. These top rankings reflect the confidence consumers place in Samsung’s AI-enabled products to enhance and simplify their lives.

Our latest AI-powered Bespoke appliances were designed to deliver enhanced performance, helping you do more with less effort. The Bespoke Refrigerator with AI Family Hub+ with AI Vision Inside recognizes 33 different food items as they’re added or removed from the fridge, using an internal camera and ‘Vision AI’ technology.⁸ The Bespoke AI Laundry Combo All-in-One takes the guesswork out of cycle selection by intelligently adjusting washing and drying time and energy.⁹ The AI Home touchscreen LCD Display simplifies cycle and setting selection while managing other connected Samsung devices. And with SmartThings, the #1 mobile app for appliances according to ACSI,¹⁰ AI-equipped devices seamlessly connect, offering smarter home management and easier control.¹¹

Empowering Customers with Seamless, Next-Generation Care

Samsung Care continuously invests in ways to give customers choices and easy options for high-quality, convenient care on their terms. Paving the way in next-generation care, Samsung has continued to invest in AI-powered tools to help Care experts resolve issues even faster. Interactive Voice Response (IVR) is one such tool, using AI¹² to identify the customer’s intent, product, and issue, ensuring they are routed to the right agent with valuable insights before the call even begins. IVR can also text customers the two nearest Walk-In Service or Authorized Repair Centers based on their zip code and send a link to book an appointment, making the process even smoother.

With connected solutions for home appliances, Samsung makes proactive and preventative care simple and accessible. For example, consumers can use the Home Care service in the SmartThings app, which uses AI to automatically detect and troubleshoot issues. If an error code appears, customers receive an alert with step-by-step instructions for a quick home fix. If further assistance is needed, they can chat with a care professional, schedule a repair with a Samsung-certified technician, or even order replacement parts, like water filters, directly through the app.

Samsung provides 99.9%¹³ of the U.S. with convenient Care coverage for TVs and home appliances. Even in rural areas, people can access next-level care via Samsung Beyond Boundaries. Customers within a 4-hour radius of a Samsung Care Center can receive at-home repairs.

Looking for more news or need additional support from the Samsung Care Team? Visit the Samsung Care YouTube Channel, check out the Samsung Members App and Samsung Communities or text us any time by messaging 1-800-SAMSUNG to start a conversation with a Samsung Care Pro.

About the American Customer Satisfaction Index (ACSI®) Survey
The American Customer Satisfaction Index Survey (ACSI) is the nation’s only cross-industry measure of customer satisfaction. Since 1994, the survey has been recognized as a leader in analyzing consumer sentiment about the products and services used most often. The ACSI Index surveys customers on their own consumer electronics experiences and identifies industry leaders for excellence, based on customer feedback regarding service repair, product durability, and warranty coverage.
Between July 2023 and June 2024, the ACSI Household Appliance and Electronics Study surveyed over 5,100 U.S. consumers who recently purchased appliances from leading manufacturers to evaluate the quality of their experiences in a variety of categories. Between July 2023 and June 2024, the ACSI TV Study surveyed over 6,000 U.S. consumers who recently purchased TVs from leading manufacturers to evaluate the quality of their experiences in a variety of categories.
Source: 2024 ACSI® Surveys of customers rating their appliance manufacturer and TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index. For more about ACSI, visit www.theacsi.org.

It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings¹ IoT solutions.

To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.

“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”

The #YouMake campaign will roll out across eight countries² by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.

¹ While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.

² The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.

Samsung Electronics recently rolled out its #YouMake campaign, a campaign centered around customizing the color, design and even the combination of your Samsung products according to your lifestyle.

From refrigerators and TVs to smartphones and smartwatches, you can now make your Samsung experience your own across the full range of the company’s products. Going beyond simply expanding the product options available, this campaign lets you enjoy customized and connected product experiences through the Internet-of-Things (IoT)-powered SmartThings platform.

The #YouMake campaign empowers consumers to take the lead in customizing their own product experiences however they want. Samsung Newsroom has explored how the #YouMake campaign can transform different spaces in your home through combinations of different devices to help you embrace your individuality, so read on to discover how this campaign can inspire you to discover seamless product experiences that are truly tailored to your lifestyle.

#Scene 1, Transform Wherever You Work Into A Home Office

Due to the pandemic, the traditional ideas of how and where we work have fundamentally changed. Today, many people work from home or operate on a hybrid schedule, which combines working from home and commuting to the workplace. Now, #YouMake offers another opportunity to revolutionize how we approach the way we work at home. By connecting your smart devices through SmartThings, workers can create a new home office culture by breaking the stereotype that “work equals computer.”

Through #YouMake, you can start the day by working in your study with your Smart Monitor M8, but then step into the living room for a conference call using your Neo QLED TV. With its large screen, you can get a vivid sense of being in a meeting with your colleagues, as you easily read the meeting agenda and clearly see your coworkers’ faces. For materials that need to be shared during the meeting, you can quickly share them through your Galaxy S22.

With the SmartThings’ screen compatibility and connectivity features, including file sharing, you can choose the best products to use for different tasks in a simple, unified way.

#Scene 2, Customize Your Home With Design That Speaks to You

Your home is the one space that truly reflects your personality and style. Just like how you would select the wallpaper and furniture to decorate your home, you can now customize the colors and finishes of home appliances and electronics, such as your refrigerator, TV and smartwatch.

You can easily sync your style and your devices across your home with the #YouMake campaign.

For instance, if you’ve already chosen Bespoke Refrigerator panels to match your kitchen’s bright, pink-hued wallpaper, you can add a further splash of color to your home by installing The Frame and choosing bezel colors that coordinate with the Bespoke Refrigerator.

When having guests over, you can then select the perfect painting for any special occasion and display it with The Frame. You can also opt for a Galaxy Watch strap and watch face in matching colors for a stylish look that meets any dress code.

#Scene 3, Make Any Get-Together a Night To Remember

With the #YouMake campaign, you can transform wherever you are into a movie theater or a pumping party scene. The Freestyle, a lightweight and easy-to-carry portable screen, can display a large movie screen or provide mood lighting for parties. Simply turn on Ambient Mode on The Freestyle to display images that elevate the atmosphere and transform the vibe of the party.

If you’re in the mood to stream a video from your favorite OTT platform, you can also connect The Freestyle to your Galaxy S22 using the Tap View feature to utilize the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.

Samsung is offering consumers the opportunity to take the lead in tailoring their product experiences to fit their lifestyles. Learn more about these compelling connected device experiences by following Samsung’s #YouMake campaign.

Samsung Electronics today announced the global launch of the Bespoke French Door Refrigerator, beginning in the United States and expanding to regions across the world by the end of the year. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 12 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“The launch of our Bespoke French Door Refrigerator expands the consumers’ choice for types of refrigerators by bringing the customization and convenience Bespoke users know and love,” said Hyesoon Yang, Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining spacious capacity with a customizable design that maximizes flexibility in the kitchen, this expansion of the lineup will empower more consumers to experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colors and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to personalize to their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 12 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless, Tuscan and new Emerald Green.

Convenient Features Maximize Performance 

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavored water. As soon as it is placed inside the fridge, the dishwasher safe¹ and BPA free² Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavored beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs (4.5kg)³ — twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone⁴ helps keep foods fresher for longer by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easier for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods longer at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry,⁵ meanwhile, is a dedicated drawer that allows families to store much more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it even easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to watch Samsung TV Plus, listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.⁶ View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub also allows consumers to access key Amazon⁷ services right from their refrigerator. Families can talk to Alexa, listen to Amazon Music and Audible, read Kindle books and even replace their fridge’s water filter with Smart Reorders.⁸

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

¹ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

² Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

³ Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

⁴ This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

⁵ New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

⁶ Wi-Fi connection required.

⁷ Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada, UK, Australia, New Zealand and India soon.

⁸ A Wi-Fi connection and Amazon account are required. A Samsung account is required to use Smart Reorders. To use Smart Reorders and Alexa services to buy water filters, you must activate the Alexa service in the Family Hub. Amazon tracks water filter usage data allowing Alexa to notify you when it is time for a replacement.

This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Adding New Dimensions to the Bespoke Experience

Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances were transformed into statement pieces as these artists explored the limits of Bespoke’s customizability. French illustrator Hérem took inspiration from European architecture, while U.S. pop artist Rementer highlighted diversity with colorful portraits of communities, and HAY developed custom-blends of colors inspired by natural food ingredients.

“Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art,” said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics. “It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.”

Finding Inspiration in Everyday Moments

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her art as coming from shapes and colors that evoke positive memories and happiness. The artist has worked with hundreds of global brands on several art pieces — including graphic, environmental and furniture design, as well as artwork.

Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s iconic Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

Divided into three arrangements — Kitchen, Lounge and Studio — the spaces are designed by local artists reflecting their stylistic visions. Ceramics artist, Aliza Simons of Brooklyn based Henry Street Studio, designed the kitchen with earthy tones integrating various ceramics. Furniture designer, Stephen Burks arranged the lounge space creating a cozy and relaxing vibe by combining his unique style with Bespoke’s customizable designs. And Proba designed The Studio to reflect her own décor melding joyful colors and abstract shapes, and even including some of her personal belongings into the display.

Bringing Nature Inside via a New Medium

Thanks to this latest collaboration project, Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes. “My work explores joy and happiness using colorful patterns and shapes inspired by nature,” said Proba. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums — bringing vibrant color with abstract patterns to unexpected places.”

Through their partnership with Proba, Samsung is offering consumers an exclusive motif inspired by the beauty of the world outside. To learn more about Proba’s Bespoke 4-Door Flex refrigerators and to make reservations, follow this link.

▲ Alex Proba installations at Digital Plaza

An All-New Way To Add Color to Your Kitchen

Proba’s limited-edition designs come as Samsung is offering its first Bespoke French Door refrigerators to the global market. Available in a 3-door and 4-door configuration — including the Family Hub options for both — these new refrigerators offer the latest in space saving and cooling technologies in a uniquely Bespoke package.

As practical as they are beautiful, advanced features in the Bespoke French Door refrigerators allow for optimal food storage that keeps food fresh longer by adjusting temperature and humidity. Chilled, filtered water is always ready in the built-in pitcher with flavor infusion options, and ice is quickly made in both cubes and ice bites to freshen up drinks.

The Bespoke French Door refrigerators will be available starting March in two materials, glass and steel, with a wide spectrum of colors to match. Glass options include striking shades like Clementine, Sunrise Yellow, Pink, Morning Blue, Charcoal, Gray and White, while steel options include timeless classics such as Emerald Green, Navy, Tuscan, Matte Black and Stainless.¹ Check out the full range of Bespoke refrigerator offerings at Samsung.com, and stay tuned to Samsung Newsroom for the latest news about all things Bespoke.

¹ Available models and colors vary by region.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

The global launch of Samsung Electronics’ Bespoke refrigerator ushered in a whole new era of customizable home appliances. Allowing you to personalize your fridge’s color, material and modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles.

Markets’ response to the fridge has been extraordinary. Not only has the Bespoke refrigerator’s lifestyle-centric philosophy resonated with consumers, but Samsung’s innovation has enabled the company to increase engagement with the devices while also driving online sales.

Follow along as we take a closer look at what makes the Bespoke refrigerator unique, and the impact it has had on the market as a whole.

Award-Winning Innovation

When Bespoke launched in 2019, it presented a fresh take on the built-in fridge look. It combined Samsung’s minimalist design philosophy, known as Flat Style, with the ability to customize your fridge’s interior and exterior.

These qualities made it easy to blend the Bespoke fridge into any space and earned the appliance a variety of coveted design awards. These include a gold International Forum (iF) Design Award 2020, as well as a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) 2020.

A Trendsetter

Bespoke’s popularity also reflects changing refrigerator trends.

According to Samsung’s internal research, 39 percent of European consumers report that they view their home as a place for expressing themselves more now than they did before the pandemic. On top of that, 22 percent believe that the aesthetics of a purchase – how it will look in their home – is more important now than before the pandemic.

This has led to increased interest in a wider variety of colors in appliances. Prior to the launch of Bespoke, the vast majority of refrigerators sold worldwide were black or silver. Bespoke has changed this trend.

Globally, consumers have embraced light-colored fridges – with white fridges now accounting for more than 40 percent of demand and other light colors such as beige and pink also showing strong sales. In the U.S., white and navy each account for more than 20 percent of Bespoke demand and panel colors like gray, blue and pink also attracting consumers looking for something different for their kitchens.

Bringing Bespoke to the People

Since launching the Bespoke lineup, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customization-first philosophy. These efforts include hosting a variety of online and offline events that illustrate Bespoke’s true value.

On social media, consumers were invited to creatively engage with Bespoke design through two social media campaigns. The #BespokeDinnerParty challenge asked consumers to put together dinner party ideas that were inspired by Bespoke colors, while the Bespoke Design Contest had consumers creating their own designs for the Bespoke refrigerator.

Additionally, Samsung created stunning experienced-focused brand showrooms in London, New York and Seoul where customers can visit and engage with the unique features of Bespoke products firsthand. The showrooms bring the Bespoke philosophy to life, decorated to demonstrate how Bespoke Home appliances can blend into a variety of spaces and lifestyles.

Samsung also brought these offline experiences online with the Bespoke Studio on samsung.com, an online flagship store where users can browse, explore, learn more about their favorite products, join in on conversations and purchase customized products with the help of a virtual configurator.

The tool allows you to design and purchase your very own Bespoke refrigerator. Not only does it make selecting a Bespoke color that matches your interior easy and convenient, but it also makes purchasing your refrigerator a breeze. If you need help or have questions, the website also features a virtual assistant so you can get answers in real time. Consumers in the U.S. can take the experience even further with the Bespoke AR Lens available in the Snapchat app, which allows you to use augmented reality to determine which Bespoke refrigerator will best suit your kitchen.

Efforts like these have led to Bespoke consumers increasingly turning to the online platform to make their purchases. Between January and August 2021, the proportion of Bespoke’s online sales saw a significant increase.  In the U.S., Samsung figures show that online purchases on samsung.com accounted for 45 percent of Bespoke’s total sales, compared to 3.4 percent for all refrigerators. In the U.K., online purchases on samsung.com accounted for 33 percent of Bespoke’s total sales, compared to 8.1 percent for all fridges.

With the success of the experienced-focused brand showrooms, social media campaigns and Bespoke Studio, Samsung will continue to develop unique experiences that both introduce consumers to the Bespoke philosophy and enrich the customization and purchasing process for Bespoke products.

Stay tuned to the Newsroom for more updates on Samsung’s one-of-a-kind fridge.

To celebrate the release of Samsung’s latest Bespoke lineup, the company is collaborating with three artists and brands – Thibaud Hérem, Andy Rementer and HAY – to highlight how the Bespoke refrigerator’s wide range of color and panel choices lets users bring creativity and personal flair into their home spaces.

The third artist from this collaboration project to be spotlighted is Danish lifestyle brand HAY. Founded by creative directors Mette and Rolf Hay, HAY is committed to working with top designers from all over the world. Inspired by nature and the natural ingredients commonly found in refrigerators, HAY has created five new colors exclusively for Samsung’s Bespoke panels. Those colors are Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

In the exclusive video and Q&A below, Mette Hay explains more about what went into the five exclusive colors that HAY designed for the Bespoke refrigerator line.

Q: Can you talk a bit about who you are and what you do?

I’m Mette Hay, the co-founder of HAY, a design company based in Copenhagen, Denmark. I started HAY with my husband Rolf almost 20 years ago.

Q: What is HAY all about? What should the world know about your designs?

Rolf and I had a vision of a company that works with the world’s best designers and manufacturers to create affordable, high-quality products.

Rolf has a passion for furniture. For me, it’s more about the small things; the things you hold in your hands every day. There is no project that is too small or simple for me. It excites me to find a gap in our industry; an item where there has been no other product like it from a design point of view. That’s one of the reasons I was so excited about our collaboration with Samsung.

Color very much informs my work. Most brands will select colors for a year or a season; at HAY we choose colors for each individual product. I feel that the product itself is what dictates the colors, and that they are an essential part of the design.

Q: Why collaborate with Samsung? What does the Samsung brand represent to you?

When I think of Samsung, I think of a global company that makes high-quality, technical products. It’s very different from what we do at HAY, but we still have this overlap when it comes to our sense of quality.

I was excited when Samsung contacted us to create a color scale for their new Bespoke Collection. As I said, I like to work with everyday objects, and this gave me the opportunity to do that.

Samsung was running a beautiful exhibition in Milan when we met them in 2019. After I had seen the exhibition, the decision to work with them became an easy one to make.

Q: What has it been like collaborating with Samsung?

In order for a collaboration to be successful, both parties need to bring something special to the table. HAY brings a fresh eye to this project, and Samsung likes our style and approach to color.

This isn’t the first time we’ve collaborated with another brand on a color scale for an existing product. It’s a fun and interesting way to work.

We always do an individual color scale for each new product; we start from scratch with colors. And that’s because, for me, the colors and the item itself go hand-in-hand.

Q: Can you talk a bit about the color choices for the fridges? Why is color important in a kitchen?

It didn’t take me long to decide that the colors of the HAY Bespoke Collection should connect back to the foods we typically have in our fridges.

We therefore started by looking at different categories of ingredients. This resulted in us establishing blue, green and cream tones. All the colors we settled on work well in all kinds of kitchens; home kitchens, office kitchens and even in HAY House’s own kitchen. They’re colors that will stand out but aren’t overpowering. The various elements can also be combined in different ways depending on what the customer wants, which is very useful.

Q: How do you hope people will react to this collaboration? What would you like them to say about it?

I hope that people will be able to see HAY’s unique touch in the Bespoke Collection. HAY is known for bright colors; but in this case, it was really important to me that the palette we chose was something that I’d be happy with in my own kitchen.

An item like a fridge – a straightforward, everyday item – can be a design object too. Its design shouldn’t be overwhelming, because it’s going to be so central to your kitchen. It should absolutely bring you joy though.

The second artist of this collaboration project being spotlighted is American pop artist Andy Rementer. Inspired by vintage typography and flea-market finds, Rementer’s unique compositions feature human and animal protagonists depicted in bright colors with wild patterns for a witty feel – often with a dark edge. Rementer’s design for the Bespoke 4-Door Flex is available in the United States on Samsung.com.

In order to find out more about how Rementer brought his signature style to the Bespoke lineup, Samsung Newsroom sat down with the artist to learn more.

Limited-edition panels designed by Andy Rementer for Bespoke

Q: You are known for your distinct and colorful artwork style. Would you say that your work is primarily influenced by the people and places you encounter?

I get a lot of inspiration from the characters I encounter in the streets, as well as from figurative paintings from art history. Generally, I don’t aim to illustrate real people and instead try to depict a more simplified, graphic version of a character within my visual world.

Q: Your visual language encompasses various mediums and subjects, but one thing that remains consistent across all your mediums seems to be your love for patterns and color. Where do you draw inspiration from for your patterns?

I love discovering patterns from visual media such as fashion, signage and architecture, and enjoy putting my own spin on them. I may include anything from a polka dot pattern spotted on a vintage dress to an unusual brick texture I encountered on the façade of a building. I find that patterns are a great way to add texture and dimension to flat mediums.

Q: How did you find the collaboration process? Was there anything in particular that was different from the way you usually work?

I have never created artwork for an appliance before, especially for one as important as the refrigerator. My process involved considering the unique shape of the final object as well as its function in the home, so I found it interesting to consider how to create images that are to be seen multiple times throughout the day by different sets of eyes, at different heights and at different angles.

Artist Andy Rementer

Q: What was your focus during this collaboration project? Please tell us about the theme and messaging you wanted to convey to the domestic space through your special edition designs.

In all of the designs I created, there are characters depicted in different situations. Some of them are going about their day and some are simply hanging out and taking it easy. I wanted to incorporate the themes of enjoying everyday life, being with others and taking a break, as these are all occurrences that usually happen around the refrigerator in one’s home.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? How would you put together a Bespoke for your own home?

I think the Bespoke I would assemble would incorporate the more neutral swatches of panel and finish, as I’ve always preferred this kind of design for my home. That’s just my personal preference, though; since colors and finishes play such a strong role in Bespoke’s design, I would imagine that someone with a stronger sense of color could create some really interesting contrasts with the different color swatches to create a more colorful space.

Q: The Bespoke x Andy Rementer refrigerators are so unique that they are set to have a big influence on the interior aesthetic of a home. What kind of interior décor do you envision these refrigerators in?

Since color plays a strong role in the designs, I might imagine the refrigerators working well in a few different scenarios. Given the bold colors, they could fit nicely along with a very neutral and clean decor, which might be my preference. But, perhaps someone with a stronger sense of color and contrast could balance them within a more colorful space as well. Regardless, I hope they bring joy and perhaps a fun daily moment to the kitchen.

The first artist of this collaboration project to be spotlighted is Thibaud Hérem. Born in France and now based in London, Hérem is an illustrator who depicts those everyday forms found in nature and architecture through fine linework. Hand-drawn with fine-tipped pens, Hérem’s work depicts a side of the everyday – the ‘soul’ – unable to be captured through photography.

An exclusive design by Thibaud Hérem of Fontainebleau for Samsung’s Bespoke refrigerators is now available in limited edition in France, Italy, and Poland.

In order to find out more about the intricate artwork of Thibaud Hérem and how he brought his Bespoke designs to life for this collaboration, Samsung Global Newsroom spoke with the artist to learn more.

Limited-edition panels designed by Thibaud Hérem for Bespoke

Q: In your work, you convey the beauty and intricacy of everyday life – particularly that of buildings – through architectural drawing. What made you choose this focus for your work?

The simple things we encounter every day are great sources of inspiration for me. I have always drawn and sketched, but the most important aspect of being an illustrator is just to observe, something I do all the time. Drawing portraits of the buildings around me, or that I simply just like the look of, is a way for me to convey unique emotions and stories to the public.

Architecture is not just the everyday object that is visible, but also the story and history of a culture. This affects me greatly, personally, hence why I chose it as my main subject.

Q: We hear that this collaboration is your first collaboration with a global electronics company. What led you to collaborate with Samsung on this Bespoke project in particular?

This is indeed my first collaboration with such a large technology corporation, and I am hugely grateful that this ‘first’ is with Samsung. I firmly believe that the best collaborations come about when each party involved brings their own expertise to the table; in fact, being so different in the nature of our industries is what actually brought us closer together.

With this collaboration, I wanted to share something that our products all have in common: science, and creativity.

Q: What was your main focus during this collaboration? Please tell us about the feeling you wanted to convey with your special-edition designs.

For this collaboration, I wanted to explore my own culture within my own practice, hence the inclusion of French and English landmarks in my designs for Bespoke. Working with designs of famous landmarks has always been something important to my practice.

The fact that my designs for this collaboration were to be associated with such a crucial, everyday product was, for me, an amazing challenge, and I think it has changed the relationship my drawings have with the viewer. The resulting designs have brought them closer to the viewer physically, and the promise of constant interaction given the domestic nature of the Bespoke product makes that connection more intimate.

Q: We heard that it usually takes 100 to 200 hours – sometimes 600 to 700 hours, or even more – for you to complete your elaborate works. How long did the drawings for the Bespoke special edition project take?

I use a 0.1 mm-width pen, and most of the time trace 4 lines per millimeter. Therefore, it does indeed take a lot of time to complete a drawing, but my practice is all about technique. I take the time to perfect my drawings because I see my art as a craft, and am always working hard to get better at my skill. In total, this project ended up taking over 1,000 hours to complete.

Artist Thibaud Hérem

Q: What are your thoughts on the Bespoke line’s unique design which allows users to choose colors and finishes for their refrigerators?

Samsung’s Bespoke line brings life and art together, something that I think allows for a strong bond to be created between these two factors. It also provides a way for people to experience more art in their daily lives, something that I consider a benefit to society as art has such a powerful emotional effect on people – for the better.

I am very excited to have been a part of such a creative project with Samsung, and I look forward to seeing more such collaborations.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? Do you have any particular favorites?

I think that the entire range of colors and finishes available on the Bespoke line is very nice. As well as being tasteful, they suit the inclusion of drawings such as my own well.

Honestly speaking, I would like to furnish my home with all my designs in all kinds of finishes and colors, as I see each panel as art in and of itself. I feel like such an arrangement will provide the awe-inspiring feeling one gets when one is at an exhibition.

Q: Do you have anything further to say to those interested in purchasing the Bespoke Thibaud Hérem Editions?

If you are an individual who chooses to purchase home appliances such as the Bespoke x Thibaud Hérem lineup that combines practical use with creativity, you are clearly an individual who pursues an artistic life – and in my eyes, is admiring paradise!

The introduction of Samsung’s flagship Bespoke refrigerator lineup has changed how we view refrigerator design. It’s done this by bringing three revolutionary ideas to the table: a customizable and interchangeable front panel design, modularity that allows consumers to choose and add the optimal storage configurations to suit their needs, and a sleek, modern look that fits seamlessly into any kitchen.

Read on for more information on how Bespoke is revolutionizing appliance design, as well as details on the exciting collaborations that were announced at Samsung’s ‘Bespoke Home’ event.

Color Me Bespoke

Soothing, neutral tones. Classic black and white. Soft pastel hues. Bold, saturated tones that make a statement. Bespoke’s color options are wide and varied, and suited to every taste. What really sets the lineup apart, however, is the ability to combine this diverse palette with a wide range of materials and finishes. It goes without saying that this is more than just a colorful fridge.

Bespoke panels are available in finishes that go beyond simply basic metals. If you’re looking for a warm, earthy look, opt for the Cotta metal finish, which features a clay-like texture. If your kitchen features big windows, the glossy Glam Glass finish will reflect sunlight beautifully throughout the room.

Bespoke’s color options have been expanded for the refrigerator lineup’s global rollout this year, with eight options available in the U.S. and up to 14 options in Europe, depending on the model. Whether it’s a classic 4-Door refrigerator, a simple Bottom Mount Freezer, or a combination of 1-Door and Bottom Mount Freezer modules, you’ll be able to create a Bespoke fridge that combines the storage you need and the aesthetic you want to fit your lifestyle.

Going forward, Samsung will continue to add more options to Bespoke’s palette that cater to consumers’ ever-changing preferences, as well as the latest trends. Plus, with Bespoke’s interchangeable design, consumers can continue to explore different possibilities for their fridge by outfitting it with new panels that cater to their lifestyle.

Modular Design, Seamless Fit

Imagine having a refrigerator that transforms alongside you to give you a truly bespoke experience. When experiencing a significant lifestyle change, you don’t need to toss out what you’ve been using and replace it with something new. Instead, you can simply add what you have into what you need.

For example, you can use the 2-Door unit when you’re living on your own, and later – when you get a roommate or move in with a significant other, for example – add another 1-Door or 2-Door module to transform your fridge into a double-door model. When you find yourself needing extra storage to accommodate a growing family, simply add a Bottom Mount Freezer or another 1-Door module, depending on your lifestyle.

The doors on each module are also reversible and designed to open easily, giving you the freedom to place your Bespoke refrigerator next to furniture or a wall without worrying about the door not having enough space to open.

Inspiring Collaborations

Samsung’s recent ‘Bespoke Home’ event saw the company reveal three collaborative Bespoke refrigerator designs, which will be available in select markets as exclusive collections.

Thibaud Hérem x Samsung

Together with French illustrator Thibaud Hérem, Samsung has created a Bespoke design for the European market that consists of three 1-Door modules that come together to depict Fontainebleau. Furthermore, in partnership with pop artist Andy Rementer, Samsung has created a 4-Door Flex design for the U.S. market that reflects the playful and colorful style of Rementer’s work.

Andy Rementer x Samsung

In addition to these designs, the ‘Bespoke Home’ event also offered a peek at a collaboration between Samsung and the Danish lifestyle brand HAY. The collection, which introduces five new colors to the Bespoke range, was inspired by natural food ingredients found in European kitchens.

HAY x Samsung

Through collaborations like these, Samsung continues to push the limits of what refrigerators can offer for consumers of all lifestyles and design preferences.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

The campaign was announced as part of Bespoke Home 2021, a new virtual platform and global event for Samsung Digital Appliances showcasing the company’s latest innovations in home appliances. Each challenge was introduced by star influencers, speaking about how Samsung Bespoke refrigerators’ uniquely customizable front panels and modular design inspired them in their creative work as designers or chefs.

“The vision of Samsung Bespoke is ultimately driven by consumer preferences and lifestyle needs. Our conversations with consumers are critical to the Bespoke philosophy,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing Team, Digital Appliances, Samsung Electronics. “This new social campaign series will be an exciting way for us to engage with our customers and learn about how Bespoke inspires them. We are starting the challenge series with design and food, which are two important passions of our customers, and we plan to expand to more themes moving forward.”

#BespokeDesignedByYou Challenge in Europe

The #BespokeDesignedByYou challenge, taking place this summer, will invite participants to design their own Bespoke refrigerators and post their designs on social media using the hashtag. Three winners will receive a Samsung Bespoke refrigerator bearing their design.¹

Kelly Hoppen CBE, an award-winning British interior and product designer, and Yinka Ilori, a London-based designer, introduced the challenge. Each designer created a unique Bespoke panel design reflecting their style, then called on viewers to share their own creations.

Bespoke × Kelly Hoppen CBE

Bespoke × Yinka Ilori

#BespokeDinnerParty Challenge in the U.S.

In the United States, the #BespokeDinnerParty challenges participants to explore how Bespoke colors inspire them by putting together a Bespoke-themed plan for a dinner party. Ideas can include any aspect of a dinner party such as drinks, flower arrangements, food, and plates. The winner of the challenge will receive a Bespoke refrigerator.²

The video features chefs Sophia Roe and Flynn McGarry.

Flynn McGarry (left) and Sophia Roe discuss decorations for a Bespoke-inspired dinner party

Sophia Roe (left) and Flynn McGarry cooking for a Bespoke-inspired dinner party

In the video, the two star chefs talk about Bespoke living as they put together a dinner menu inspired by Bespoke colors, including items like a cocktail inspired by Bespoke’s Champagne Rose Steel, and also decide on table settings utilizing Bespoke colors.

Participants in the #BespokeMyHome challenge can post their submissions using Instagram and the hashtags #BespokeDesignedByYou and #BespokeDinnerParty. For more details about the challenges, visit Samsung.com or follow @SamsungHomeAppliances on Instagram.

¹ Prize availability may vary by region. Details about terms and conditions available on Samsung.com.

² Eligibility open to residents of the United States, excluding Florida, Alaska and Hawaii. Details about terms and conditions available on Samsung.com.

These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.

“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”

Make a Statement With a Work of Art

Thibaud Hérem

Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.

Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150^th anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.

Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.

Thibaud Hérem x Samsung

Andy Rementer

Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.

Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.

Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.

Andy Rementer x Samsung

HAY x Samsung

Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

HAY x Samsung

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colors for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door options, and Bottom-Mount Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colors.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centers on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favorite color and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances That Plug Right Into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colors and launches in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+** is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+** is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include: 

• Bespoke ShoeDresser pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.

• Bespoke Cube refrigerator*** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.

• Bespoke water purifier*** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+** robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

* Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

*** Currently only available in Korean market

As we cook at home more and more, little kitchen-related inconveniences and chores are also increasing in frequency and breaking into everyday routines. For example, cleaning grease on a gas stove, once a task undertaken only occasionally, can become a burden when done too regularly – one that can even put you off from using the stove.

Samsung Electronics is committed to reducing such user inconveniences by considering right from the start of the design process which features are needed to answer consumer needs. For example, Samsung’s AddWash Front Load Washer lets you put extra items of clothing into the machine after a cycle has started, and Samsung’s Virtual Flame feature for its electric stovetop cookers glows just like a real flame to alert users to the heat of the cooker and prevent accidents.

In fact, many Samsung appliances feature all kinds of useful functions that have been specifically designed to maximize convenience for consumers. You may have been missing out on some of these handy features – so read on to learn about these multi-level functionalities available across Samsung’s extensive range of appliances.

Level 1: Features to Help You View Your Appliances at a Glance

#Keep Everyone Safe with Virtual Flame

Modern induction cooktops let you cook up delicious meals without the mess occasionally experienced when using gas cooktops. However, there is one potential inconvenience – without fire, it’s sometimes difficult to see whether the stovetop is burning hot or cold.

This is why Samsung developed the Virtual Flame functionality, which glows just as a real flame does to alert users to the heat of the cooker. LED surface lights illuminate pans placed on the stovetop to provide the visual of a gas cooker – still with all the precision of induction cooking. This innovative feature helps those cooking stay safe in a busy kitchen and also keeps children away from open flames.

#Manage Your Food Conveniently with Refrigerator Icons

As we pack our refrigerators with more and more groceries, keeping things organized can be difficult, and we can end up forgetting where we put what. Some food may even go to waste as it sits out of sight, packed away at the back of the bottom shelf. Keeping your fridge organized by food type is also a good idea because some types of foods keep better when stored together.

To make this process easier, drawers in Samsung refrigerators are marked with specific, intuitive icons. Users can find dedicated icons for meat, fish and frozen foods in the freezer compartment and icons for vegetables and fruits in the main refrigerator. With these icons, you can find the food you are looking for when you need it without wasting time.

#Angled Displays for Easy Inspection

In most homes, dishwashers are placed underneath a countertop to maximize space. One inconvenience from this low height placement is that users have to bend down every time they want to check the dishwasher clock. This is why Samsung designed its front-side time display¹ to be angled upwards just under the dishwasher’s handle – meaning that you can easily check on your dishwasher load’s progress quickly without straining your back.

#Dedicated Lights for Convenient Clothes Retrieval

Tired of having to deal with misplaced socks after every laundry load? Samsung’s washing machines feature a special light on the internal drum to let you see clearly what is inside and help you get every last piece of clothing out. Located on the upper right side of the drum, the light brightly illuminates the entire drum so that you can quickly and safely check the contents of the machine.

Level 2: Built-in Functionalities that Let You Do More

#Add to a Wash Even When the Cycle Has Started

We have all had moments where we have loaded up and started our washing machines – only to later find a sock or a T-shirt left behind on the bedroom floor.

With Samsung’s AddWash Front Load Washer, you no longer have to wait until the next round of laundry to wash everything you initially wanted to get clean. The washer comes with a dedicated door on the top of the machine that lets you insert extra socks or other items of clothing into the machine, even when a cycle has already started.

#Open Up your Bespoke Refrigerator Without Obstruction

Conventional freestanding refrigerators command a lot of space, especially because users have to make room for the doors to swing open – often, this means refrigerators have to be placed protruding from the rest of the kitchen.

To help users enjoy a refrigerator experience that can suit any space, Samsung’s Bespoke refrigerators feature a specific rotation axis and maximum opening angle of 90°. That means that the refrigerator can be installed like a built-in product without requiring extra room and will not crash into the other kitchen furniture around it when the doors are opened. The Bespoke’s inner drawers are also specially designed to slide smoothly out of the module without hitting the doors for utmost ease of use.

What’s more, if you need to change the location of your Bespoke refrigerator, you can reverse the way the door swings out² or move the handle to make accessing your food as easy as possible.

#Clean Easily with Magnetic Induction Control Knobs

With Samsung’s induction cooktop, you can enjoy cutting-edge digital technology without sacrificing the familiarity of analog. The cooktop is designed with digital touch controls but also comes with removable magnetic knobs for those who prefer old-school controls. When cleaning the cooktop, users can easily remove the knobs to wipe down the surface without obstruction.

Furthermore, these knobs can be used to tell if your pots and pans are magnetic-grade stainless steel so that you can make the most of your induction cooktop. Place a knob near the base of the pan to see if it sticks – if it does, your pan will work well on Samsung’s induction cooktops.

#Keep the Air Fresh with Auto Clean

Worried about keeping the air inside your air conditioner clean? Let your appliance do the work for you. The Auto Clean function on Samsung’s Wind-Free air conditioner automatically maintains air quality with a three-step process. First, the air conditioner will blow air for 10 minutes to remove any moisture, then check internal humidity using sensors, and continue drying for up to an additional 20 minutes to prevent the build-up of bacteria and odors. Thanks to this automatic and time-saving process, you can rest easy knowing that the air inside your home is hygienic and clean.

Level 3: Hidden Features that Add Convenience Without You Noticing

#Effortlessly Keep Your Samsung Jet Upright

Clutter is one of the things that make a house a home, and while stacks of books or beautiful plants might fill us with comfort when we walk through the door, they can stand in the way of thorough cleaning when vacuuming.

When taking the time to move them out of the way to get in all the nooks and crannies where dust might have settled, it can be a hassle to prop up your vacuum cleaner against a nearby wall or piece of furniture to stop it from falling. A small detail built into the Samsung Jet’s design can help make this easier.

The Samsung Jet features four rubber pads on its battery, strategically placed so that when you lean it against a vertical object such as a wall, it is able to rest securely without the risk of falling or the need for a stand.

#Prevent Water Leakage with the Samsung AirDresser

Samsung’s AirDresser effectively removes lingering dust and odor from your clothes by blasting powerful jets of steam from top to bottom. The steam comes from a water tank inside the wardrobe, and given that AirDressers are usually stored in bedrooms, closets or other rooms without drainage systems, a water leak can quickly become a serious problem.

This is why Samsung’s AirDresser has been designed with a three-stage safety system to block unwanted water flow and prevent leaks. The appliance’s door also features a durable rubber gasket to enhance its sealing capability, and the lower part of the AirDresser features a protruding design to keep all water inside the device.

Level 4: Functionalities Tailored to Suit Lifestyles Around the World

#Cook Indian Cuisine to Perfection

Fashioned specifically for Indian users, Samsung has designed a range of microwave ovens and refrigerators that can help with the preparation of over 250 Indian foods which can be operated by solar energy where required. The microwave ovens have been equipped with the ‘Masala & Sun Dry’ feature to help users easily and conveniently prepare the spices and dried fruits that are often used in Indian home cuisine.

Furthermore, the Curd Maestro Refrigerator is the world’s first fridge specially designed to help users make and store curd in just three easy steps, with dedicated compartments for culture mixing, fermentation and curd storage for the convenient preparation of curd in any weather or season.

#Keep Air Conditioners Working Effectively in Every Climate

In tropical regions like Southeast Asia, a common problem faced by users is having lizards and other small insects and pests crawl into air conditioning units to rest on the circuit board. These small animals can cause outsized damage by short-circuiting the unit. Samsung’s air conditioners have been designed to address this problem, with outdoor units adopting a ribbed, lizard-proof structure with gaps smaller than 1 millimeter to prevent any unwanted visitors infiltrating the unit.

Tropical regions are not the only areas that Samsung has developed specialized appliances for. In areas like the Middle East, where temperatures can soar during the summer months, Samsung air conditioners are equipped with durable compressors that can maintain performance even at 68°C (154°F)³. Users can stay comfortably cool with Samsung’s Wind-Free technology without having to worry about their air conditioner giving out in extreme heat.

¹ Available on the following models sold in the U.S.: DW80R9950US, DW80R9950UG, DW80R9950UT

² BESPOKE 1-door and BMF models only

³ Based on internal testing of compressor UG9TK3150F and UG91TK2150F