India Ready Action: Samsung-Instagram Teach Millennials How to Take Impactful Videos

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A lit smartphone. A viral video. An app on fleek.


Everything that matters to millennials, brought under one roof. Samsung Opera House.


Samsung’s nationwide digital campaign #IndiaReadyAction kicked off recently urging people to break stereotypes about India by shooting short 60-second videos and sharing them on Instagram.


As a part of the campaign, Bangaloreans flocked the Samsung Opera House for a workshop on how to create short, impactful and creative videos organized by Samsung and Instagram. Celebrity chef Saransh Goila, was also present at the event and encouraged the audience to participate in the campaign.


Celebrity Chef Saransh addressing the audience


Chef Saransh talked, not about cooking, but about the best ways to click and record food. He explained various styles of food photography and videography to create artistic videos to the captivated young audience.




“The evening was very interesting and I enjoyed learning how to create meaningful videos for Instagram,” said Ronith Mehra, a young participant. Attendees were taught how to use the camera and video editing features in Samsung smartphones in the best possible ways.


‘Real India through the eyes of millennials’ has been the driving motto for Samsung when the India Ready Action campaign was launched on May 9, 2019. It has now snowballed into a nationwide trend and Gen Z has flooded us with oodles of videos that aim to break stereotypes about India. The map of Real India is getting populated with videos posted by millennials on Instagram under categories such as food, culture, places and entertainment on the Samsung India website.



“At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are the most vivacious, socially conscious lot, driven by a zest for India,” Ranjivjit Singh, Chief Marketing Officer, Samsung India, said about the event. “Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor-made for them to express themselves.”



The #IndiaReadyAction campaign is powered by the Galaxy A series smartphones and Samsung Smart TVs that allow people to move from the Era of Selfie to the Era of Live.

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