Samsung Enhances Mumbai Retail Presence with New Premium Experience Store in Andheri West

Samsung’s new premium experience store at Lotus Trade Centre showcases dedicated zones for Galaxy devices, the SmartThings ecosystem, and interactive displays

The store’s grand opening offers exclusive benefits, including Paytm First membership, free OTT and music subscriptions, discounts on gift cards, and special dining deals

Samsung, India’s largest consumer electronics brand, has further solidified its premium retail presence with the opening of a new premium experience store at Lotus Trade Centre, Andheri West, Mumbai.

Spanning 1,600 sq. ft., this expansive store serves as a comprehensive destination for customers to explore Samsung’s latest innovations and its seamlessly connected ecosystem, all in one place.

Strategically located in one of Mumbai’s key retail and lifestyle hubs, the store features dedicated zones showcasing Samsung’s full range of Galaxy devices, including the latest smartphones, tablets, laptops, smartwatches, smart rings, and the advanced SmartThings ecosystem. With interactive displays and experiential zones, visitors can discover how Samsung technology enhances productivity, entertainment, wellness, and smart home automation for a truly connected lifestyle.

“At Samsung, we are dedicated to bringing innovation closer to our customers through inspiring retail experiences. The launch of our premium experience store in Andheri West, Mumbai, marks a significant milestone in our journey to expand our premium retail footprint and create holistic, all-in-one destinations for technology, engagement, and service,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

As part of Samsung’s flagship ‘Learn @ Samsung’ initiative, the store will host regular workshops focused on AI-powered photography, productivity, creativity, and doodling using Galaxy devices. These workshops aim to empower millennials and Gen Z consumers to maximize their device usage in everyday life. In addition, the store features a full-fledged service centre, ensuring customers receive prompt and reliable post-purchase support.

Through Samsung Store+, a digital interface within the store, customers can seamlessly browse products and arrange home delivery for their selected items. Furthermore, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

To celebrate the launch, customers visiting the Andheri West experience store can enjoy exclusive Paytm First benefits, including:

• Special travel and dining offers
• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms
• Exclusive discounts on over 40 brand gift cards and more than 25 top deals from premium brands
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants nationwide