Samsung Inaugurates Premium Experience Store in Ambience Mall, Vasant Kunj; Expands its Retail Presence in New Delhi

The new store is set to enhance consumer experiences with immersive gaming and SmartThings zone

Spanning over an area of 1,150 sq. ft., the store is located in the posh sub-city of Vasant Kunj

Consumers will get assured early bird giveaways, 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 buying select Galaxy devices for a limited period

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj. The store will be a one-stop solution for consumer needs around sales and customer service. It will also offer captivating consumer experiences, which includes Samsung SmartThings – a connected device ecosystem and immersive gaming.

Spanning a total area of 1,150 sq. ft., the store is designed with different zones showcasing, smartphones, laptops, gaming & SmartThings, among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get; 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer. On purchase of Samsung products worth INR 40000 & above, the first 100 customers will get early bird giveaways.

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 18000 in ecosystem benefits on select items.

“This is our third store in New Delhi, which is a testament to our commitment to increasing our retail touchpoints and connecting directly with our consumers. The new store will be a playground for stellar product experiences clubbed with customer service and will host a series of Galaxy AI workshops that are a part of the ‘Learn @ Samsung’ programme”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.