Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app* for QLED TV helps people with Color Vision Deficiency (CVD) identify their personal visual deficiencies through the app. Based on the individual’s results, QLED TVs, featuring 100% color volume, adjust the color settings on the display, allowing viewers with CVD to enjoy a viewing experience with more optimized colors.

“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”

Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected**, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.

Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal results. To offer an easy method for people to identify CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital test that uses the concept of color filters and mathematical modeling to identify CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives people with CVD the opportunity to see the world through their QLED TVs in more optimized color.

The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the test through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s results.

The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.

Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.

*This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

**Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

*** *Updated on March 5th, 2019: Updated the effects of the SeeColors app

These are just some of the major enhancements that users will get with the Galaxy S8. Explore some of the other ways Samsung’s newest flagship smartphone opens up a galaxy of possibilities.

With this video, you can see for yourself the increased possibilities Vulkan brings to the gaming world. In EA’s Need for Speed: No Limits, Nexon’s Heroes of Incredible Tales (HIT), and Super Evil Megacorp’s Vainglory, each game is noticeably more detailed and responsive, so gamers can enjoy them all at a deeper level.

OpenGL has been an important standard in the industry for more than 25 years. But changes in technology—in particular the rising power of GPUs—have created the need for a new API with more flexibility and portability, which led to the release of Vulkan 1.0 in February. With simpler drivers, Vulkan reduces CPU bottlenecks, allows the use of multiple CPUs for increased performance, and reduces hitches and other surprises.

Compared to OpenGL ES, the Vulkan API increases GPU performance while lowering CPU load. The result is more detailed graphics and more responsive gaming, making games more immersive and engaging for users.

In order to making gaming on the Galaxy S7 and S7 edge as exciting and engaging as possible, Samsung has worked actively with its partners, helping them understand the smartphones and Vulkan API.

“Samsung has been a great partner for us in importing our games to Vulkan,” said Tommy Krul, Chief Technology Officer at Super Evil Megacorp. “We actually had engineers from Samsung right here in our office helping us port Vainglory to Vulkan and really squeeze out all the performance we can.”

Together with Samsung and the Vulkan API, Super Evil Megacorp was able to create games with 30 percent faster performance, increased rendering of images on the screen and improved battery life.

“Microsecond fidelity on our devices is essential, because we need players to be able to perform at their max capacity,” said Stephan Sherman, Chief Creative Officer at Super Evil Megacorp. “It’s essential that they have a device that is going to be able to keep up with them. Vulkan and Samsung devices are built for performance. They’re built for lightning fast, blinding speed, that perfect alacrity between touch and action.”

And to take that relationship to the next level, this year Super Evil Megacorp teamed up with Samsung at the E3 to present the Samsung Galaxy Vainglory Invitational tournament Four of the best competitive Vainglory teams from around the world competed in front of a live audience in the 2-day competition. The matches between Team Solomid from USA, G2 esports from Germany, Hunters from China and Invincible Armada from Korea were very intense. In the end, Invincible Armada took home the victory, with Team Solomid coming in at second place.

In addition to the many advantages of using the Vulkan API, Samsung has a wide range of technologies and approaches it is using to further improve the gaming experience for users. The company has introduced several useful features such as the Game Launcher and Game Tools with the Galaxy S7 and S7 edge, and it provided the Galaxy Game Pack, a package of more than 40 games and special bonuses that are available only for Galaxy S7 and S7 edge users through Galaxy Apps. With Game Pack, it is easier than ever to experience all the fun and immersive excitement of many of the best games.

The Galaxy S7 edge Injustice Edition comprises a package that includes a sleek, deep-black Galaxy S7 edge, accentuated by gold detailing and an iconic rear seal, inspired by Batman, one of the DC characters featured in the game. But what went into designing the Galaxy S7 edge Injustice Edition? Senior Designer Kwangmoon Kim, Senior Designer Junwon Lee and Assistant Designer Soohyun Kim in the Mobile business explained the ideas and concepts that went into the game-inspired design.

(From left to right) Senior Designer Kwangmoon Kim, Assistant Designer Soohyun Kim and Senior Designer Junwon Lee)

Q. What was the main concept and principle aim behind the Galaxy S7 edge Injustice Edition?

Junwon Lee: Our aim was to create a complete package that had a special meaning for Injustice: Gods Among Us game and Batman character fans. It includes a specially designed Galaxy S7 edge, a smartphone case and a Gear VR. The main color we used was black, and we also added a touch of gold.

Q. Why did you choose black and gold?

Junwon Lee: No matter if you are a fan or not, black and gold are the colors that most often come to mind when people think about Batman. The Batman character’s design has continued to change, but the black and gold themes used in Batman in 1990s’ still resonate with many people. We decided that these two colors best matched this edition, and our partner companies agreed.

Soohyun Kim: The logo – a black bat on yellow background – is very well-known. In the Batman movies and cartoons, the Bat-Signal, a yellow searchlight with a black bat emblem is projected onto the night sky as a means of calling Batman. Gold reminds people of the Bat-Signal and we believe the color can be attractive to both fans and non-fans alike.

Kwangmoon Kim: We thought about ways to add the gold-colored elements without altering the image of the new edition. As a result, the package presents a unique look as a whole, with each device piece imbued with a touch of gold.

Q. What are the differences between the Galaxy S7 edge Injustice Edition and the S7 edge Black Onyx?

Junwon Lee: We wanted to find a unique black hue for the Injustice Edition. The handset mainly consists of two colors: black and gold. Black encompasses the whole body, including the metal frame, unlike the standard Black Onyx version of the S7 edge. This matt-finish black represents Batman’s suit. Gold, on the other hand, was applied on the logo, edge of the home button and rear camera to make them stand out. We examined a number of image samples for the Batman logo on the back, with consideration given to size and dimension, and, following discussions with our partner companies, eventually selected one.

Q. The special edition’s Gear VR and phone case are also unique. What were these items’ main design focus?

Junwon Lee: Our collaboration with the Injustice: Gods Among Us game also led to the creation of the special black version of the Gear VR with a matt finish. The phone case is a reinterpretation of Batman’s suit, and we made an effort to visualize this in a metaphorical sense, rather than make it too obvious. We chose a material that is both comfortable to grip and durable, but that also maximizes the matt texture. The case also needed to combine great looks and optimum protection. We had to make sure it did not compromise the simple beauty of the Galaxy S7 edge by adding too much detail.

Soohyun Kim: I had never really been interested in superheroes, so at first it was hard for me to understand a strong masculine character. However, I soon realized that Batman was not born with superpowers – he is an ordinary person who decided to make the effort to become a superhero. We wanted to showcase his wise and mysterious characteristics on the packaging. Batman uses a variety of gadgets to augment his powers, and we wanted the Injustice Edition package to match with this kind of equipment.

Q. What did you need to consider when you design a product based on a superhero?

Kwangmoon Kim: When we started this project, I was excited about designing the Galaxy S7 edge Injustice Edition as I enjoyed playing the Injustice game recently, especially with the Batman character in it. We came up with an impression of Batman – a matt-black and solid image – from his characteristics. To turn this idea into a product, though, we needed to bear in mind several considerations. Existing Galaxy S7 edge models had their own shape and a glossy look, and our partner companies have guidelines concerning the use of their superhero characters. We truly examined every elements from every kind of angle to blend them into special, but well balanced.

Junwon Lee: We focused on reflecting the character’s nature and meeting the needs of Batman and Injustice: Gods Among Us game fans. Fans might buy this package edition not just to use its devices, but also so as to own products dedicated to their favorite DC Comics hero. We examined and selected each component of the package from a fan’s perspective and also made proactive suggestions to our partners. The first thing you will see when you open the packaging is a Batman logo badge, which emphasizes the fact that this is a special edition. It is carefully crafted and designed in terms of its size, color and texture. We do not think of this package simply as a way to increase sales. We hope more people will come to appreciate the Samsung and Galaxy brand through our fresh approach and this special edition’s emotional appeal.

Q. Do you recall any stand-out episodes you experienced during the design development?

Kwangmoon Kim: In order to realize the black design for the Galaxy S7 Injustice Edition, we had to work hard and cooperate with other teams. For instance, we had to secure specific set of equipment from existing manufacturing facilities to produce the black metal frame for the special edition. We also had to make numerous attempts to adjust the color and texture to fit with the design. In order to create a totally black look, we even made the slit on the metal frame that provides better antenna performance in black.

Soohyun Kim: I was at a library one day when a book about the history of superhero stories caught my attention, even though I had never really been interested in the subject. I read the book attentively. A few days later, I ended up getting involved in this project – an amazing coincidence. During the production phase, I also learned a lot of things that as a designer I had previously not known about. At the production facility, I could see how important it is be precise and accurate when you are making a quality product. Even a small scratch on the box, a minute color difference or a tiny error in the size of the tray inside the packaging is unacceptable. I learned that great design quality comes from cooperation between different departments, not just from designers themselves.

1. Customizable App Shortcuts on Lock Screen

When the Galaxy S7 and S7 edge are locked, two apps can be placed in the lower corners for easy access. Choose the apps you use the most—whether the camera, phone, photo gallery, S Health or even third-party apps—and the Galaxy S7 and S7 edge can provide you with faster access.

How to Set Up: Setting > Lock screen and security > Info and app shortcuts > App shortcuts

2. Multiple Lock Screen Images

For your Lock screen’s wallpaper, you can now select multiple images from your Gallery to change the look each time you check your lock screen. It allows you to choose up to 30 images.

In addition, if you long press the display while the lock screen is on, the time and other information on the display disappear leaving only the wallpaper image. That allows you to see your lock screen image without interference from any on-screen information.

How to Set Up: Settings > Wallpaper > Lock screen > Select From Gallery and choose the photos (up to 30)

3. More Ways to Manage Apps from Home Screen

With the Galaxy S7 and S7 edge, you can now easily move apps around your home screens and search for apps more simply.

To move icons to different Home screens, long press an icon, and then drag it to the Move apps icon on the upper right. The Move apps is a temporary container for managing several applications at once. Then tap or drag it to move it to another page.

In addition, you can look for an app by name in the app tray by selecting “Search” at the top of the screen.

4. Show All Apps on Home Screen

Usually downloads all go to an app tray, but if you don’t like that way of organizing them, the Galaxy S7 and S7 edge give you an alternative method. Choosing “Show all apps on home screen” gets rid of the app tray, and moves all the apps to the Home screens.

How to Set Up: Settings > Advanced features > Galaxy Labs

5. Identify Unsaved Callers

When you receive a call from a number not in your address book, the Galaxy S7 and S7 edge can check to see if that phone number is suspected of being a spammer or even a fraud-related number, and what the risk level is. Depending on that analysis, you can choose to block or report the number.

How to Set Up: Settings > Advanced features > Identify unsaved numbers

6. Display Scaling

Display scaling lets you optimize the DPI (Dots Per Inch) settings of your display. You can either choose to stay as Standard or change to Condensed. Condensing your display lets you view more content on the screen at one time with smaller icons, controls, and text.

How to Set Up: Settings > Display > Display scaling

7. Icon Backgrounds

For the Galaxy S7 and S7 edge, the look of the icons has been updated to be more unified and natural. For native apps, the icons all come in a “squircle” shape (a square with rounded edges), creating a pleasing and organized appearance. For third-party apps, users can turn on the Icon background, which creates a squircle container background for all those icons, too, unifying the look of all of a user’s apps. In addition, many icons now offer two different styles—a traditional flat look, and a more 3D look.

How to Set Up: Settings > Display > Icon backgrounds

8. Schedule Auto Restart

Often restarting a device is one of the best ways to keep it running efficiently, as it clears out the system and ensure new apps and updates are operating properly. Auto restart ensures that your Galaxy S7 or S7 edge gets a regular restarting, so you don’t have to worry about remembering to do it manually. The function also takes care to prevent restarting from happening at inconvenient times, so it only occurs when the screen is turned off and the device is not in use, but there is at least 30 percent of the battery power remaining.

How to Set Up: Settings > Backup and reset > Auto restart

In addition to these innovative features newly added to the Galaxy S7 and S7 edge, a variety of other useful functions are also available on these flagship Galaxy devices.

9. Always On Display

Now you can check on notifications, missed calls, the time, date and more without ever unlocking your display. Always On Display puts that information right on your screen, freeing you from activating your display to check them, and without draining your battery.

How to Set Up: Settings > Display > Always On Display

10. Cross App

With Cross App, you can use apps from within certain other apps. For example, while chatting with a friend in the Messages app, you can access photos and videos and share them, or open a URL and check out a web page, all without exiting the messenger first.

Cross App is automatically integrated with the Galaxy S7 and S7 edge. When using the Messages app, just click on the paperclip icon on the left of the Enter message panel. That gives you the choice of Camera, Gallery or Other. Camera lets you take photos or record video and send it directly to the person you are chatting with. Gallery lets you select photos and videos saved on your device. Other offers a range of apps, including Audio, Voice recorder, Memo and more.

11. Game Launcher

The Galaxy S7 and S7 edge are gamer-friendly devices, and both come with an app that makes gaming even better. Game Launcher lets you maximize your game-playing time through a variety of power-saving options. You can also turn off all notifications so nothing interrupts your gaming and lock the Recent and Back keys to prevent accidentally exiting a game. In addition, you can also take screen shots, record games and share them with friends.

How to Set Up: Settings > Advanced features > Game > Game Launcher

12. Smart Switch

Smart Switch, which makes it easy to transfer your old data to a new Galaxy device, has gotten an upgrade for the Galaxy S7 and S7 edge, with a new home layout, better app data recovery, and other improvements. A USB connector (On-The-Go Adapter) also comes with the Galaxy S7 and S7 edge, ensuring you can transmit data easily from the moment you unbox your device. Allowing transfers from devices with different operating systems, Smart Switch is a convenient way to move all your files, including contacts, chat messages, photos, calendar, apps and music.

How to Set Up: Settings > Backup and reset > Open Smart Switch

13. Quick Dial

Quick Dial makes calling your contacts faster and easier. Once enabled, you just need to give the home key a long press (even if the display is off), and then speak the name of the person you want to call. Quick Dial takes care of the rest. Also, the feature’s machine learning allows your device to become more familiar with your voice over time, thus increasing the device’s functionality as you use it more often.

How to Set Up: Settings > Advanced features > Galaxy Labs > Quick Dial

14. Tasks edge

This is a function only on the Galaxy S7 edge model. Just as People edge puts your most important contacts right into the curved edge screen for easy access, and Apps edge does the same for your favorite apps, Tasks edge lets you assign a shortcut for your most common tasks. Setting an alarm, composing a text message or creating an event can be assigned to the edge of the display, for fast, easy access.

How to Set Up: Settings > Edge screen > Edge panels

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Youngho Seo and Seonyoung Park of the Mechanical R&D, and SeungChul Choi and Chulwoo Park of the Advanced Component Technology, explained what elements went into creating an optimized battery environment and experience for the Galaxy S7 and S7 edge, and the challenges of working to balance the three most important elements of the battery usage triangle – efficient and larger battery size, extended running time, and faster and safer charging.

(From left to right) Chulwoo Park, SeungChul Choi, Seonyoung Park and Youngho Seo

Q. What are some of the challenges of developing smartphone batteries?

Youngho Seo: Customers often feel that their battery on their smartphone is not enough — they want it to last longer. Although it should be possible to increase battery capacity to meet the user’s expectations, there are technical difficulties at play that make it difficult to do so. Finding ways to overcome these obstacles is the toughest challenge in battery development.

Seonyoung Park: Another challenge in battery development is the long trial period. Smartphone batteries have to be tested for many years in order to prove they deliver the same performance, even after hundreds of recharges. This obviously takes a long time.

Q. What did you focus on the most in working to improve the battery of the Galaxy S7 and S7 edge?

Youngho Seo: A key focus was to improve the battery’s energy density, which is the amount of energy stored in a specific size of a physical space. We were determined to design a battery with increased capacity—but without adding any bulk—in order to preserve the Galaxy S7’s compact design. As a result, higher energy density was applied to the Galaxy S7 and S7 edge, equipping both phones with battery capacities of 3,000mAh and 3,600mAh respectively.

Q. What other steps were taken to increase the battery running time of the Galaxy S7 and S7 edge?

Seungchul Choi: In order to extend battery life, it is crucial to have both a larger power storage capacity and minimal electricity consumption rate-per-hour. Power consumption will increase unless battery usage is optimized by adding components like the smartphone chipset design to its application. To extend the Galaxy S7’s battery life, we worked across the many departments that led the development of the Galaxy S7 at every stage — from planning to verification. When too much energy was used while developing new features, we conducted thorough reviews and worked together on solutions to provide the same function while consuming less energy.

In addition, various options were introduced to the new phone to reduce energy consumption, such as the App power saving feature, which is a function that lets users set a specific time during which the application is inactive and can save power within the Smart Manager.

Q. Have you made any improvements to the battery to reduce the charging time?

Chulwoo Park: Samsung has provided a fast-charging feature since 2014 when we launched the Galaxy Note4. When the Galaxy S6 launched last year, we added algorithms to enhance stability during fast charging. In the Galaxy S7 and S7 edge, the usability has been improved even further with the addition of a new algorithm for longer battery life.

The fast charging technology needs to not only save time – but do it safely. We do this by ensuring that there is no excess electricity inflow through the product other than the amount required for charging. This is possible through bilateral communication, which monitors the power charging levels between the device and charger. In addition, safety features inside the charger protect the smartphone and battery against possible issues such as dirt, or water interference.

Specifically, the Galaxy S7 and S7 edge have a seven-step safety feature that is applied to the charger and battery to enhance consumer protection.

Q. Since the Galaxy S7 and S7 edge are water and dust resistant, would it be safe to charge them when they’re wet?

Chulwoo Park: For safety purposes, the Galaxy S7 and S7 edge have an ID pin in the USB port that will detect that the device is connected to the charger. If a foreign substance like water is sensed by the ID pin, the charger will not work. It is recommended that phones are kept free from moisture and any other foreign substance before charging.

The Galaxy S7 and Galaxy S7 edge are designed with an intuitive feel and uniform screen that maintain Samsung’s design heritage. The new user experience (UX) includes Always On Display that enables users to check time and notification with ease, enhanced use of messaging with minimized interference of other apps and one-touch shortcuts that increase functionality. With improved processing ability and software, the phones were designed with users’ needs in mind.

The UX designers of the Galaxy S7 and S7 edge explained the many design changes of the device and how they see these changes improving the user experience.

(from left to right) Jonghyun Han, Jieun Yang, Sangdeuk Nam, Sukjae Lee, Donggyu Lim

Q. What differentiates the UX in the Galaxy S7 and S7 edge?

Sangdeuk Nam: These phones are designed with special features that reflect the actual needs, usage patterns and experience of the users. In particular, the new UX includes refinements to the clock and weather information on the home screen, an app search within the app tray – making for a faster app search.

Hyosang Bang: As we designed the Galaxy S7 and S7 edge, we aimed the entire process of using the phone –taking it out of one’s pocket, using it and putting it back in one’s pocket – is one effortless flow of motion and experience. Through features such as the Always On Display, improved connectivity between messages, and quick access through the edge screen, the phones are designed to provide information in an intuitive and handy way.

Q. What is the Always On Display (AOD) and how do you expect users to benefit from this feature?

Jieun Yang: Through our research, we were able to see that users repeatedly turn the phone display on and off throughout the day just to check the time. The Always On Display allows users to check important information like time without turning on the screen and we expect improved user satisfaction from this feature.

To personalize their device, we also have developed themes like space, and many more, that users can download for AOD. The favorite theme will be applied throughout the device, including the clock and image on the home screen and will be continuous on the turned-on screen and the turned-off screen.

Q. What is the Smart Switch, and how will it benefit users?

Sang-a Eun: Some users are reluctant to change their phones because of the difficulty and inconvenience of moving data from one device to another. By using the Smart Switch, a service that allows users to easily send personal data from an old to a new device, users will have no trouble maintaining all previous experiences –even between various devices like a phone and tablet.

The users are able to transfer data from the previous device using a USB connector or by executing it in the setting menu of the device. To allow new users to easily and quickly send data themselves, we have explained the data transmission processes through image and infographic depicting the data transmission stage.

Q. What is notable about the Galaxy S7 and S7 edge messaging interface?

Hyojin Bae: The Galaxy S7 and S7 edge messaging are a trendier version of Legacy messaging and are intended to be used the same way as instant messaging (IM). We designed it to have Cross-app functionality, meaning that users can perform various activities using one particular app without moving around to different apps.

Sukjae Lee: For instance, if a user receives a web link in a text message, email, or memo app, they can use a web viewer to check the link in the same screen without exiting the app he or she was using. Also, the user can easily send attachments, like images, videos, music, memos, schedules, contact, and more, through a separate Attach Sheet interface.

Q. What is notable about the Sound & Haptic system in the Galaxy S7 and S7 edge?

Youngku Lee: The main focus in developing the audio ux was also the “consideration for users”. For example, we changed the low battery alert sound to be a more pleasant and relaxing auditory experience.

One example is the Galaxy devices’ signature sound – “Over the Horizon”. For the new Galaxy S7 and S7 edge, a fresh interpretation of the song has been uploaded in an exciting Fusion jazz style, a music genre that we think exemplifies the feeling of consideration.

Q. What are the improvements in UX for the enhanced edge function?

Donggyu Lim: The edge UX allows more efficient access to the routine tasks that are most frequently used. The biggest improvement is that the edge can be summoned on any screen without having to press a certain button. Also, the edge domain has been expanded so that users can check the news or scores for a particular sports team, right away. We also improved the shortcut function so that the user’s most frequently contacted person, most frequently used app, or the most frequently used function can be added and summoned on any screen.

Q. Is there a possibility for the edge UX advancement in the future?

Jonghyun Han: Samsung has released its third edge model and is also continuously advancing edge UX. In addition to the edge functions that we have prepared, there are even more functions being distributed through the SDK for use by third party app developers.

In the future, we expect that there will be an increase in more diverse services and functions through the expanded scope of the edge. Opportunities for messenger services, various news providers, and O2O services are wide open as well.

For some artists, labels like “painter,” “musician,” and “fashion designer” are a comfortable fit. But for people like Henrik Vibskov, they are merely constraints.

He is a leading light in the fashion industry – musicians such as Björk, M.I.A., LCD Soundsystem and Franz Ferdinand have proudly sported his designs. However; Henrik is not content to simply clothe music’s biggest stars. When he is not designing new collections, Henrik keeps himself occupied as drummer with his own project Mountain Yorokobu, signed to Fake Diamond Records, and also toured with Trentemøller.

The creativity doesn’t stop there. Henrik is also an award-winning installation artist, an art professor and a prominent figure in the “New Nordic Movement” of media gurus.

In fact, he believes that constant reinvention is at the heart of the creative process. When asked about what pushes him to create such a diverse portfolio of work, Henrik remarked, “I am always inspired by people who challenge themselves to go out there and try something new, to challenge perception and create progress.”

“In the brave new world of multi-discipline art creation, technology can be a powerful tool. If you can make technology as mobile as you are, then the sky is the limit.”

In the Samsung’s flagship range, Henrik believes he has found a device that truly embodies what he aims to achieve and empowers his multifaceted lifestyle. “Samsung is motivated to redefine what a phone can do,” he says.

With the Galaxy S7 in hand, new-school artists like Henrik explain they can enjoy not only creative freedom, but also the flexibility needed to break down interdisciplinary boundaries.

In particular, Henrik says that the Gear VR and Gear 360, compatible with the Galaxy S7 and S7 edge, have opened up a new channel of ideas and creativity for him.

“It’s a completely new way of thinking, seeing and experiencing the world both near and far from home,” says Henrik. ”It allows me to fully immerse myself in an entirely sensorial experience that stirs my creative senses. I’m interested to see how I can incorporate this progressive technology into my art and design.”

Check out the stories of fellow innovators Alek Wek, South Sudanese supermodel, and Kelli Samuelson, female cycling pioneer, also featured in this series.

For Kelli Samuelson, carving new niches has become second nature.

Life has thrown her plenty of curveballs, but in overcoming them, Kelli has ventured into unchartered territory for female riders and set the stage for other barrier-breaking females.

An aspiring professional with dreams of competing at the top level of the sport, a hip injury found late in life has given her some serious setbacks. The injury required reconstructive surgery and a lengthy rehabilitation that put her dreams on hold.

Undaunted, however, she used her time away from the road to do something she truly believed in –finding a place for women in the traditionally male-dominated cycling world.

As the team owner of LA Sweat, the groundbreaking California-based women’s road cycling team, she says she knew right from the start that her quest to create a community for female bicycle enthusiasts would be fraught with challenges. After all, for so many, cycling clubs are very much a man’s world.

Yet she refused to be daunted by the scale of what she wanted to do. “I wanted to do it differently,” she explains. “Rather than waiting for someone else to fix it, I decided to do it myself.”

This was the thinking that spurred the creation of LA Sweat in 2015. Within a year of its establishment, the club’s roster already boasts Northern California’s 2015 Best-All-Around Rider and a two-time Mardis de Lachine winner, as well as scores more passionate female cyclists.

Kelli said “To me, breaking barriers means being who you are and not accepting the limits imposed on you by daring to defy anything that stands in the way of what you want to achieve! I refuse to be defined by a single label but rather choose the freedom of following whatever inspires my passion.”

She said technology enables her to go beyond boundaries because it allows her to capture and share what makes her feel limitless and can also inspire others to break through their own barriers, no matter who they are.

When asked what she especially liked about Galaxy S7, she said “When you spend your day on a bike, the world rolls by quite quickly. That’s why I am especially obsessed with the super-fast autofocus on the Galaxy S7’s camera. No matter my RPM, I know that it will capture me crossing the finish line in perfect clarity! Plus, it does the same even on late night rides.”

The Samsung Galaxy S7 and S7 edge are devices designed with people like Kelli in mind, individuals for whom thinking outside of the box is a way of life. So, no matter what road you race down in life, Samsung enables you to capture every memory as clearly as the moment and empowers you to live life beyond barriers. As Kelli says, “Technology enables people to push past their boundaries and capture what makes them feel limitless! Personally, I love sharing my story with people everywhere so they can also be inspired to break through their own barriers, no matter what.”

Check out the stories of fellow innovators Henrik Vibskov, artistic Renaissance man, and Alek Wek, South Sudanese supermodel, also featured in this series.

Samsung Electronics today announced the launch of its much-awaited flagship devices, Samsung Galaxy S7 and Galaxy S7 edge, in the Indian market. Amongst many other path-breaking innovations, the Galaxy S7 and Galaxy S7 edge bring refined design language, advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences.

“I feel proud when I see the evolution of mobile devices that we have brought from our first mobile phone in 1988 to the current series of Galaxy S smartphones. This evolution is also a testimony to our commitment to our consumers and to bring meaningful innovations that will enhance their smartphone experience not just in the present, but also in the future. Galaxy S7 and Galaxy S7 edge take a bigger leap by reimagining what a smartphone can be,” Mr. Ken Kang, Managing Director, Mobile & IT, Samsung India Electronics, said.

Introducing the new devices, Mr. Manu Sharma, Director, Mobile Business, Samsung India Electronics said, “Galaxy S7 and S7 edge will offer consumers the ultimate smartphone experience that set new benchmarks in the global mobile space, with cutting-edge design and extraordinary performance. Innovations such as Dual Pixel technology in Galaxy S7 & Galaxy S7 edge camera delivers brighter and sharper images, even in low light and Samsung Concierge offer more personalized experience for users.”

Innovating in India, for the world

Samsung R&D in India played a significant role in the development of the new devices, with many engineers involved in the expansion of the My Galaxy platform to cater to the needs of premium users in India with Samsung Concierge. The unique consumer engagement platform has been customized to offer valuable services such as My Assistant, Phone pick up and drop, Fast Track service and Live Chat.

The Indian R&D team also contributed to developing the Motion Panorama feature that will enable consumers to capture live events in great detail by capturing every piece of dynamic motion. Additionally, the Spotlight Selfie feature that provides consumers a studio-like environment with virtual light source, was developed in India.

Other features like Game Mode Power/Memory Saving Solutions, Enhanced Internet Browser, Voice over LTE, Enhanced Messaging, In-Car experience, Voice Interface, Gallery and Gear Manager have significant contribution by Indian R&D.

The India R&D team has expanded on the Open Theme platform that allows for a greater personalized experience allowing users to download from over a 2,000 diverse themes.

Seven Meaningful Innovations:

1. Unmatched design, streamlined for perfection

Galaxy S7 and S7 edge perfect the 3D Thermoforming process, which now brings metal and glass together seamlessly from every angle. Both the devices come with a thinner bezel and a larger immersive screen in the smallest possible frame, with a 5.5” sAMOLED Display for the Galaxy S7 edge and 5.1” display on the Galaxy S7.

The edge screen on the Galaxy S7 edge is now even more powerful and convenient, with quick access to Applications and content.

The new ‘Always on Display’ feature allows users to easily check for updates, without having to worry about unlocking the phone.

2. Life Proof – Built for rain, dust or even a shower

With IP68 water and dust resistance, Galaxy S7 and Galaxy S7 edge come with increased utility without compromising on the design. The devices can sustain up to 30 minutes submerged in a meter and a half of water.

3. Professional grade Camera – High quality images no matter the time of day or place

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel; the camera has a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving users a complete immersive visual experience.

4. Advanced Performance – More power than you need

Samsung has also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processor and battery ensure longer playing time, and the internal cooling system keeps the device from overheating.  Galaxy S7 and S7 edge come with 3000mAh & 3600mAh batteries, respectively. The Galaxy S7’s CPU is about 44 percent more powerful than its predecessor. Samsung has also added a dramatically enhanced GPU – which does the heavy lifting for graphics. This is about 60 percent more powerful than the one in Galaxy S6.

Gaming gets serious with the new Galaxy S7 & Galaxy S7 edge. Even the most graphic heavy games run ever so smoothly with significantly less lag and battery drain. The smartphones do not heat up easily, allowing gamers to keep their cool and focus on winning when the game heats up. The new flagships now have Game Launcher and Game Tools, which lets the user control everything from battery usage to interruptions.

Samsung’s latest advances in graphics set a new industry standard. Both Galaxy S7 and S7 edge are the first smartphones with Vulkan: the next generation graphics API that was brought to life in partnership between Samsung, Google and Khronos group. Vulkan delivers PC-quality gaming experience on a device you can hold in your hand.

5. Connectivity – Best network performance

Galaxy S7 and Galaxy S7 edge are powered with LTE Cat 9 connectivity.

Both the new smartphones deliver powerful performance with the hybrid SIM card slot. Adding to the convenience, it allows users to insert a microSD card up to 200GB of additional storage. The same tray can be converted into a hybrid dual SIM card slot to get the best of voice and data plans.

6. Phone+

Samsung continues its commitment to a connected ecosystem with partners and developers that ultimately benefit consumers. With the all-new Galaxy S7 and S7 edge at the center, the seamlessly connected devices expand what your phone can be. With meaningful partnerships that redefine the experiences users can have. The unified integration with Gear S2 and Gear VR gives Galaxy users more opportunities and a better experience.

7. The Full Galaxy Experience – Samsung Concierge powered by My Galaxy

Powered by My Galaxy, Samsung Concierge is a unique platform for premium Galaxy S7 and Galaxy S7 edge users. The service offers an exclusive after sales promise of Red Carpet Care and special privileges like My Assistant, Phone Pick up and Drop, Fast Track Service and Live Chat with Samsung customer service.

Price & Availability

Samsung Galaxy S7 and Galaxy S7 edge are available at an attractive price of INR 48,900 (32 GB) and INR 56,900 (32 GB), respectively.

Galaxy S7 and Galaxy S7 edge will be available in India starting from March 18, 2016 in Black Onyx, Gold Platinum and Silver Titanium colors. The pre-booking opens from March 8th for both the devices and continues till March 17, 2016. All customers who pre-book during this period will receive a Gear VR free with the device.

Samsung has partnered with Vodafone, which will offer twice voice and data for the first 6 months to select Vodafone Red plan customers.

Samsung is also offering multiple mobile accessories like Clear Cover, Battery Pack, Flip Wallet, LED View Cover, S View Cover, Clear View Cover and Wireless Charger Stand on the purchase of the new smartphones.

Galaxy S7 and Galaxy S7 edge Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.