From recommitting to fitness goals as the weather warms, to gathering around can’t-miss sports moments, to settling into a new home, Samsung AI Week highlights how Samsung devices, smart features, and connected home technology work together seamlessly – not just as products, but as companions that understand your day-to-day lifestyle.
Here’s how that comes to life across three of the most important moments of the season.
Care: Health & Wellness That Moves With You
Spring turning into summer is when many people recommit to being active – getting outside more, setting new goals, and building healthier routines. In fact, an ABC Fitness report shows that 76% of consumers identify as physically active, with nearly half exercising more than 12 times a month. Moreover, 53% use wearables to track their progress, and 63% are already using AI-powered fitness apps to guide their routines.
That’s where Samsung’s AI-powered ecosystem steps in – not just tracking your fitness activity or guiding your routine, but acting as a companion that understands how you feel today.
Imagine this: Before heading out, you check AI Now Brief on your Galaxy S26 Ultra. The forecast shows a sunny day ahead. Your Energy Score sits at 67 (fair), and your Sleep Score suggests recovery isn’t quite complete. Instead of pushing too hard, your personalized Running Coach adjusts your plan, recommending a lighter pace and shorter distance based on your current condition.
You head out – because consistency matters. As you begin, you simply raise your wrist and say, “Hey Google, start running.” Your Galaxy Watch Ultra, powered by Gemini, kicks things off instantly.
Music starts in your ears through Galaxy Buds4 Pro, tuned to your pace. Then, as a cyclist approaches from behind, you hear “On your left!” – because Adaptive Noise Control with Voice Detect automatically lowers your music so you stay aware of your surroundings.
No interruptions. No guesswork. Just a run that feels right for you, today. That’s because Samsung’s ecosystem transforms wellness into something more intuitive – helping you move your body smarter, safer, and more consistently. Right in time for Global Running Day on June 3.
Enjoy: Game-Time Entertainment, Reimagined
May and June are packed with some of the biggest sports moments of the year – from global events like the FIFA World Cup to the NBA and Stanley Cup Finals, MLB rivalries, the French Open, and golf majors.
It’s a season made for watching together. And increasingly, fans expect more from that experience. In fact, Statista data shows that 76% of U.S. viewers are interested in AI-powered features that help them discover what to watch and personalize recommendations.
Samsung AI Week brings that to life with a smarter, more immersive way to watch.
Picture this: The World Cup kicks off and you’re taking in all the action on your Samsung Micro RGB TV. This TV features thousands of micro sized1 red, green, and blue LEDs for more precise, pure color than ever before.
Our most powerful AI processor2 takes things to another level, meticulously calibrating the picture so every goal, pass and block stays stunningly sharp, smooth and vibrant.
And if you really want to feel like you’re right there in the stadium, AI Soccer Mode Pro3 recognizes soccer on screen and boosts colors for jerseys that pop and even richer green grass. It’ll also enhance the sounds of the game, like the commentators or roar of the crowd.
Speaking of sound, our Q-Series soundbars take TV audio to new heights, as AI personalizes the experience for your space and content, be it sports, movies or shows.
Whatever you watch, Samsung Vision AI Companion (VAC)4 makes TV viewing an interactive experience, providing instant answers to any question. So, if you want to know more about a player, coach or team, there’s no need to grab your phone. VAC has the answer – without missing a second of the game.
And for those who want that same intelligent, immersive experience in a monitor setup, Samsung Smart Monitors also bring AI-enhanced entertainment and the ability to answer any question. Take the 32” Smart Monitor M8 or 32” The Movingstyle Essential – both designed to help you watch, work and play in style.
These monitors enhance picture and sound in real time, with 4K AI Upscaling and AI Picture Optimizer intelligently refining your content for sharper detail and more vibrant color. Plus, with its adjustable rolling stand, The Movingstyle Essential has the added benefit of moving with you throughout your home.
Whether it’s a championship match or a cozy movie night, Samsung turns every viewing moment into something more immersive, personalized, and engaging.
Save: Get Your Home Set Up, the Smart Way
May also marks the beginning of the busiest moving season in the U.S. – a time filled with fresh starts, new routines and, well, a lot of chaos.
Because as exciting as moving is, reality sets in quickly. And increasingly, people are looking for smarter ways to manage it all. According to Parks Associates, more than 80% of U.S. households find smart home routines appealing. That includes simplifying everyday tasks like automatically securing the house when you leave, winding things down at night, and adjusting heating and cooling to save energy.
Samsung AI Week spotlights how those everyday tasks can become simpler, turn that overwhelming moving moment into something manageable – even effortless.
Here’s how: A week after moving in, you’re ready for a reset. But the laundry pile has other plans. Instead of guessing, you open SmartThings on your Galaxy S26+, and it recommends the most efficient cycle for today. You tap start.
Your Bespoke AI Laundry Combo takes over, identifying fabrics from denim to silk, detecting load weight and soil level, and then activating AI OptiWash & Dry with AI Bubble to clean everything in just 79 minutes.
As you continue unpacking, everything runs in the background: energy use is optimized, cleaning routes are adjusted, and progress updates appear on your Galaxy. So, nothing is wasted – not energy, not time, and not your attention. Samsung was able to transform a hectic move into a smoother, smarter transition.
From everyday routines to can’t-miss moments, Samsung’s AI-powered ecosystem adapts to you – so you can focus on what matters most. Because the future of technology isn’t just smarter devices. It’s a smarter way to live.
Samsung AI Week runs May 11 through June 7, 2026. Discover your companion to AI living at Samsung.com.
1 Each Red, Green and Blue LED backlight is <100μm. Certified by VDE.
2 Utilizes AI-based formulas.
3 AI Soccer Mode must be turned on in settings. Utilizes AI-based formulas. AI Soccer Mode Pro on R95H. AI Soccer Mode on R85H.
4 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Uses AI-based formulas.
